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Brand Book 2012


About Voltairs are a worldwide business run at a London Headquarters. All transactions are run through the personal concierge of each customer. Concept Voltairs specialises in private air for those who can afford to fly in style. They offer a door to door Limo service as part of the price aswell as a private plane for up to 12 people. Having a selection of private lounges across all major airports across the world Voltairs offers the comforts of home wherever you are. Services With the bespoke ticket system, Voltairs highlights the key information that the customer needs and they do the rest. The service is descreet and they will recieve a black envelope containing a ticket. Also provided in the envelope are custom luggage tags and a flight itinerary. Promotion Voltairs is a business that relies on reputation and that is mainly through word of mouth, however they have a simple advertisment that can be found on the website to offer a small idea of the service.

Name The name is a slight change from the latin word ‘volans’ which is a verb for ‘volare’. The literal translate of that is ‘to fly’ but is also loosely translated as ‘to move rapidly’. Tone of Voice Simple and clean. Voltairs are proud of a simple brand that is recognisable but also subtle. Choice of Colours Black and Gold are clear signs of expense to most people. Alternate colour pallets such as Black on Black or Black on Grey are also used throughout the identity. C=23 M=31 Y=73 K=1 80 % 60 % 45 % Black 90 % 75 % 60 %


Plane Designs The private jets are painted black apart from the Voltairs Gold, which is placed at the front side of the plane, left and right side. Voltairs Vinyl stickers are to be printed at a minimum size of 670mm per height of each letter to ensure readability.

Tail Designs The tail of any plane is important for identification. Since Voltairs private jets are black the Symbol of the brand is gold and is scaled up on the tail. The end of the ‘V’ finishes on the top of the back exhaust of the jets.

An example of this can be seen here.


Symbol In some situations when the full logo may not be appropriate the symbol can be used. C=23 M=31 Y=73 K=1

The symbol itself is taken from the main logo but has the lined effect applied to it, to keep it consistent with the overall brand. The symbol can be used in the three different colours shown.

Black

The Gold ‘V’ is to be used on stationary and most items with a white background. It is also used on special items such as tickets but is foiled in gold not printed. The Black ‘V’ is used in Black and White situations. It is also used on greys lighter greys.

White

The White ‘V’ is used in situations when the Black and Gold don’t stand out enough. An example of this is shown below.


Interior An example of how the inside of a standard jet may look. The planes will either have the Voltairs symbol embroided in to the headrest or they will have the headrest placed over the top of the headrest.

270mm

Headrest Made out of either silk or leather the headrest with the embroided logo and symbol is suitable for small planes where only the main logo is visible. It is also suitable for the larger planes where a passenger may be behind another passenger in which case the ‘V’ symbol will be visible from the back. Size The size for the headrest is 270mm x 250mm

250mm C=23 M=31 Y=73 K=1 Black


BOARDING PASS

NAME William Skane-Davis

Tickets At Voltairs each ticket is made to be as simple as possible and at a size that you can easily fit in to a pocket of your briefcase/wallet/purse.

MEMBER NUMBER 87123521W DATE/TIME 4th June 2012 9:00am

GATE NUMBER Z99

CLASS Private

SEAT 4B

The key information needed for each passenger is highlighed in the company colours for the passengers benefit. The number of each passengers personal concierge is also located on the back should there be a problem.

FLIGHT NUMBER VLT 146

CARRIER Voltairs Private Travel DESTINATION:FROM Heathrow Airport LDN

DESTINATION:TO Flexible

NAME William Skane-Davis

Size The size of the ticket is 140mm x 75mm which is roughly the same size as a ÂŁ20 GBP note. Stock The stock for the tickets is GFSmith Ebony 350gsm.

75mm

Problem? Call your Personal Concierge on 0208 369 369

140mm

Business Card Part of the stationary side of the brand are business cards. They are sent out with tickets so that passengers can put the business card in to a wallet/purse so they have a number to contact Voltairs should the need arise. Size The format for the business card is the standard size 85mm x 55mm with 3mm bleed.

0208 369 369

Colour Colours used are the black for the main background with the company Gold.

Cpt. William Skane-Davis Commercial Pilot

85mm

London Headquarters 24 Grosvenor Square London W1A 1AE United Kingdom +44 (020) 369 369

55mm

Stock Stock for the business cards is GFSmith Ebony 350gsm.


Letterhead A letterhead is necessary for this brand because the tickets are sent out via post. In each envelope the contents include, the tickets, business card, luggage labels and itinerary.

Important Document -

Size Size of the letterhead is at the standard A4 size of 210mm x 297mm. Dear Madam/Sir, Ibusape eic tota velis sequisquo molorrum comnis maiorro mo mos quam, vitaquam et reperes et pa sin nobit que pro molupti ssequam, cum et, earchil itatem qui ut re, eos maiorem eatur accum ipid ut ut esed que volum que nullupt aquodi doles et eum audiate quibus atium doles ut autendi ut arum et laborem quam reribus, sus modis rero vid utem aut lant.

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London Headquarters 24 Grosvenor Square London, W1A 1AE, United Kingdom +44 (020) 8291 521 +44 (020) 8291 522

297mm

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Stock Stock consideration for this is GFSmith Pristine White 80gsm duplexed with GFSmith Ebony 80gsm to make a combined weight of 160gsm.

Paris Headquarters 29 Rue De La Parcheminerie, 75005, PARIS +33 (01) 46 33 16 24 +33 (01) 46 33 03 33

New York Headquarters 72 Spring Street 11th Floor, New York, NY 10012 +1 (212) 439 8688 +1 (212) 439 8705

Itatetur? Errorae. It rem laboreh endam, nobis ea culliciat. Regards, Voltairs

210mm

210mm Compliment Slip To complete the stationary set a compliment slip that can be used for more personal notes for the passenger either on the flights or in the lounges at airports.

Paris Headquarters 29 Rue De La Parcheminerie, 75005, PARIS +33 (01) 46 33 16 24 +33 (01) 46 33 03 33

a small thank you...

New York Headquarters 72 Spring Street 11th Floor, New York, NY 10012 +1 (212) 439 8688 +1 (212) 439 8705

110mm

London Headquarters 24 Grosvenor Square London, W1A 1AE, United Kingdom +44 (020) 8291 521 +44 (020) 8291 522

Size Size of the compliment slip is at the standard 297mm x 110mm. Stock Stock consideration for this is GFSmith Pristine White 80gsm duplexed with GFSmith Ebony 80gsm to make a combined weight of 160gsm.


Luggage Labels A necessity whether you are travelling on a standard flight or privately. Luggage labels contain the name and destination ‘to’ and ‘from’. They ensure that if a bag is lost it can be returned to the owner.

50mm

DESTINATION:FROM

DESTINATION:TO

105mm

The labels come in a range of tints of black. This is to ensure that they can match with any colour of baggage. This is a personal touch for the passengers benefit. At the time of booking the flight they would be asked what colour their baggage is and the appropriate baggage tags would be sent out in the envelope containing their tickets. To ensure that the labels stay attached to the bags colour co-ordinated string is also on the labels to attach them to the baggage. Size Size of the labels is 105mm x 50mm. This size ensures that they fit in the envelope and is not to small for large baggage.

DESTINATION:FROM

DESTINATION:TO

DESTINATION:FROM

DESTINATION:TO

Stock For the labels is GFSmith 350gsm duplexed depending on the colour of the luggage label needed. This ensures a quality to the luggage label so it doesn’t rip off the bag.


Luggage Labels A necessity whether you are travelling on a standard flight or privately. Luggage labels contain the name and destination ‘to’ and ‘from’. They ensure that if a bag is lost it can be returned to the owner. The labels come in a range of tints of black. This is to ensure that they can match with any colour of baggage. This is a personal touch for the passengers benefit. At the time of booking the flight they would be asked what colour their baggage is and the appropriate baggage tags would be sent out in the envelope containing their tickets. To ensure that the labels stay attached to the bags colour co-ordinated string is also on the labels to attach them to the baggage. Size Size of the labels is 105mm x 50mm. This size ensures that they fit in the envelope and is not to small for large baggage. Stock For the labels is GFSmith 350gsm duplexed depending on the colour of the luggage label needed. This ensures a quality to the luggage label so it doesn’t rip off the bag.


Luxury Items Luxury items such as Voltairs branded watches are offered to frequent flyers after they fly 1,000,000 miles.


Frutiger Light 11pt

Frutiger Roman 11pt

Frutiger Bold 11pt

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Frutiger Black 11pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Frutiger Light 8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Frutiger Roman 8pt

Frutiger Bold 8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Frutiger Black 8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Frutiger Roman 8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Typeface Chosen type family is Frutiger LT Std. The weights used are: Light Roman Bold Black Roman is the standard typeface weight used for body copy and most type. Bold is used for titles in body copy and for headings for sections. Light and Black are used in rare occasions and are more of an option if Roman and Light are not suitable.

Typeface Colour In certain situations different colours might be needed. The various options avalible are: White 30% 70% Black Also avalible is the company Gold but that is to be used as a special and is not suitable for body copy or titles. Gold

Typeface Sizes Type sizes to be used are as follows: Body Copy - 8pt Titles - 8pt For Large titles scale to appropriate size e.g. A2 Picture, Title size can be 36pt.



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