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St Martins P R AC T IC E

Brand Guidelines


St Martins Brand Guidelines 2012 | Logo

Logo Sizes

C=89 M=64 Y=45 K=31

A4 (210mm x 297mm)

65mm

C=0 M=0 Y=0 K=90

St Martins

C=67 M=16 Y=25 K=0

PR AC T IC E

C=89 M=64 Y=45 K=31

A5 (148mm x 210mm) Business Cards (85mm x 55mm)

C=0 M=0 Y=0 K=90

55mm

St Martins

C=67 M=16 Y=25 K=0

P R AC T I C E

A6 (105mm x 148mm) Compliment Slip (110mm x 210mm)

C=89 M=64 Y=45 K=31 45mm

C=0 M=0 Y=0 K=90

St Martins P R ACT ICE

C=67 M=16 Y=25 K=0


St Martins Brand Guidelines 2012 | Logo

Symbol Sizes

C=89 M=64 Y=45 K=31

A4 (210mm x 297mm)

25mm

C=0 M=0 Y=0 K=90 C=67 M=16 Y=25 K=0

C=89 M=64 Y=45 K=31

A5 (148mm x 210mm)

20mm

C=0 M=0 Y=0 K=90 C=67 M=16 Y=25 K=0

C=89 M=64 Y=45 K=31

A6 (105mm x 148mm)

15mm

C=0 M=0 Y=0 K=90 C=67 M=16 Y=25 K=0


St Martins Brand Guidelines 2012 | Logo for Business Card Concept

One symbol per business card. Use one of three designs over whole order of business cards. Only use one symbol per Doctor.

C=89 M=64 Y=45 K=31 C=0 M=0 Y=0 K=90 C=67 M=16 Y=25 K=0

Business Card Size/Stock 85mm x 55 mm 3mm Bleed 300gsm Matte Pristine White

15mm


St Martins Brand Guidelines 2012 | Logo for Business Card Concept

St Martins P R AC T I C E

William Skane-Davis General Practictioner 0113 262 1013 wskane.davis@nhs.net

St Martins Practice 319 Chapeltown Road Leeds LS7 3JT

15mm

C=100 M=100 Y=100 K=100

St Martins P R AC T I C E

William Skane-Davis General Practictioner 0113 262 1013 wskane.davis@nhs.net

St Martins Practice 319 Chapeltown Road Leeds LS7 3JT C=0 M=0 Y=0 K=65

C=89 M=64 Y=45 K=31 C=0 M=0 Y=0 K=90 C=67 M=16 Y=25 K=0


St Martins Brand Guidelines 2012 | Colours/Tints

C=89 M=64 Y=45 K=31

Main Colours

C=67 M=16 Y=25 K=0

C=88 M=44 Y=44 K=14

Darker Alt Colours C=81 M=11 Y=58 K=0

C=79 M=11 Y=58 K=0

Lighter Alt Colours C=54 M=3 Y=56 K=0

C=89 M=64 Y=45 K=31

C=67 M=16 Y=25 K=0

C=88 M=44 Y=44 K=14

C=81 M=11 Y=58 K=0

C=79 M=11 Y=58 K=0

C=54 M=3 Y=56 K=0


St Martins Brand Guidelines 2012 | Backgrounds

St Martins logo to only ever be put on a white background. Only ever used with the EPS with no background.

Not like this.

St Martins PRACTICE

Like this.

St Martins PRACTICE

Examples of different backgrounds and ways you can use the symbol on the different backgrounds.


St Martins Brand Guidelines 2012 | Letterhead/Compliment Slip

65mm

12.7mm 12.7mm

65mm

8mm St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Call us on: 0113 262 1013 Fax us on: 0113 262 1014 Opening times Mon-Fri 8:00am - 6:00pm Saturday 9:00am - 4:00pm Sunday 10:00am - 1:00pm

9mm

45mm

9mm

45mm

St Martins P RAC T I C E

5mm St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Call us on: 0113 262 1013 Fax us on: 0113 262 1014

Opening times Mon-Fri 8:00am - 6:00pm Saturday 9:00am - 4:00pm Sunday 10:00am - 1:00pm

Logo sizes - A4: 65mm A6: 45mm

with compliments


St Martins Brand Guidelines 2012 | ID Cards

5mm

85mm

25mm

X

20mm

15mm

St Martins William Skane-Davis Certified Doctor St Martins Practice NHS ID: 0981230897213

15mm

5mm

ID Card Size - 85mm x 55mm Same type sizes as other guidelines

ACCESS

55mm

P R AC T IC E


St Martins Brand Guidelines 2012 | Type Sizes

Letterhead:

Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 10pt Colour - Black

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus. Tende la inihic te re occulpa cor rehenduntio el ius et quo.

Compliment Slip:

Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 10pt Colour - Black

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus. Tende la inihic te re occulpa cor rehenduntio el ius et quo.

Business Card:

Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 9.6pt Colour - Black

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus. Tende la inihic te re occulpa cor rehenduntio el ius et quo. con con nobit doluptur si aut as accusdant undi id magnimos

General Printed:

Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 10.5pt Colour - Black

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus. Tende la inihic te re occulpa cor rehenduntio el ius et quo.

Titles:

Typeface - Frutiger LT Std / 65 Bold Size - 10pt Leading - 12pt Colour - Black

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus.


St Martins Brand Guidelines 2012 | Type Sizes



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