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New Books

APRIL 2012

Business & Finance | Non Fiction | Professional | Travel | Nautical | Architecture & Design

Please note that all prices are correct at time of going to press but are subject to change without notice.

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HOW NOT TO WORRY HOW TO BE CALM AND IN CONTROL IN EVERY SITUATION Paul McGee NOW HE’S GIVEN US ALL CONFIDENCE, PAUL MCGEE IS GOING TO STOP US WORRYING Paul McGee’s Self-Confidence has sold over 32,000 copies internationally and has helped thousands of people conquer their lack of self-esteem and face the world with more confidence. Now McGee is setting out to eradicate our anxiety and stop us worrying. In the UK over 13 million days are lost every year because of stress. Whether you are a little worried and unsure about something or deeply stressed and anxious, worry can stop you achieving your potential and really hold you back. It’s time to stop worrying and start living. With Paul’s trademark light approach, good humour and down-to-earth advice you’ll be happy and carefree in no time! How Not to Worry includes: •

How to have realistic expectations

Learn to become a problem solver

How to organise and prioritise

Real life case studies

Short, fast exercises for achieving a calmer, more productive life

ABOUT THE AUTHOR Paul McGee is one of Europe’s leading self-help authors and motivational speakers and coaches. He has spoken in 31 countries to date and is the author of several books, including the bestselling Self-Confidence and S.U.M.O. (Shut Up, Move On). His simple yet profound messages have spread across the globe both in public and private sector organisations. Building on his academic background in behavioural and social psychology, Paul is also a trained counsellor and a performance coach. His aim is simple – “I want to help people achieve better results in life and have more fun in the process.” Pub Month: 06-Apr-12 • Pages: 256pp ISBN: 978-0-85708-286-2 • Binding: Paper Price: £10.99 • Trim Size: 21.60 x 13.50 cm Ebook ISBN: 978-0-857-08293-0 (ePub) | 978-0-85708-294-7 (eMobi)

Also Available Titles

Self-Confidence: The Remarkable Truth of Why a Small Change Can Make a Big Difference

S.U.M.O (Shut Up, Move On): The Straight Talking Guide to Creating and Enjoying a Brilliant Life, 2nd, Revised and Updated Edition

Paul McGee

Paul McGee

978-1-9064-6582-7 | £9.99

978-0-8570-8129-2 | £10.99


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HOW TO START UP YOUR ONLINE BUSINESS LEARN FROM PEOPLE WHO MADE MILLIONS ON THE WEB Lucy Tobin THE BIGGEST AND BEST COLLECTION OF INTERVIEWS WITH THE UK’S LEADING INTERNET MILLIONAIRES Moonpig.com, GoCompare, ASOS, Mumsnet, lastminute. com, Betfair, Wonga – these companies have two things in common; they are all online business that have made millions and they have all distilled their wisdom into this book. For the millions who want to make millions How to Start Up Your Online Business will get them from dreamer to achiever with the help of some of the UK’s most successful internet whizz-kids. The book gives a bounty of web startup success stories, as told by the bright sparks who had the ideas in the first place. They’ll show how they did it and reveal their secret tips on how you can do it too. How to Start Up Your Online Business includes; •

Interviews with the founders of Moonpig.com, Moshi Monster, Moo.com, GoCompare, Asos, Mumsnet, lastminute.com, Glasses Direct, Betfair and the Million Dollar Homepage

Compiled by a leading business journalist and Evening Standard columnist

Practical, step-by-step, start-up advice from real experts

Covers everything from starting with no money to how to grow your business

ABOUT THE AUTHOR Lucy Tobin is a newspaper business journalist and writes a weekly feature on entrepreneurs in the Evening Standard. She has commentated on entrepreneurship on BBC News, BBC Breakfast, Show me the Money, BBC Radio 5 Live and Talk Sport. Lucy has previously worked as a journalist at The Times and The Daily Express and has written 500+ articles for other newspapers including The Guardian, Independent, Sunday Times Magazine, Daily Telegraph, Boston Globe, Toronto Star, plus magazines like Prima, The Lady and Grazia. Pub Month: 23-Mar-12 • Pages: 256pp ISBN: 978-0-85708-288-6 • Binding: Paper Price: £12.99 • Trim Size: 21.60 x 13.50 cm Ebook ISBN: 978-0-85708-302-9 (ePub) | 978-0-85708-303-6 (eMobi)

Also Available Title

Make Your First Million – Ditch the 9-5 and Start the Business of Your Dreams

The SMARTA Way To Do Business – By Entrepreneurs for Entrepreneurs – Your ultimate guide to starting a business

Martin Webb

Matt Thomas, Shaa Wasmund

978-1-906-46554-4 | £8.99

978-1-907-31252-6 | £19.99


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THE DIGITAL BUSINESS START UP WORKBOOK Cheryl Rickman A DIGITAL START UP JOURNEY From the author of one of the all-time bestselling start-up business books The Small Business Start-up Workbook, Cheryl Rickman gives you a thoroughly practical handson guide to starting up a digital business, covering the full journey from idea to exit. Giving a combination of tips, checklists, anecdotes and lessons learned by business leaders, this action-focused workbook guides the reader through each step of digital business. It’s easy to read and understand, with practical exercises and online extras, including downloadable templates, exercises and tip sheets. This book provides you with a master class in digital enterprise to help you take advantage of the digital opportunity, avoid costly marketing mistakes and ultimately gain and sustain that all-important competitive advantage. The reader will learn how to: •

Assess whether your business idea will work online/ digitally

Choose the right business model for your proposition and avoid wasting time

Assess demand and uncover untapped needs and gaps in the market

Protect your business

Raise finance and maintain healthy cash-flow

ABOUT THE AUTHOR Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragons. Cheryl started her career working for an online information publisher before going on to run her own internet business, WebCritique, aged 25. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded ilikemusic.com (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of £1m. Pub Month: 23-Mar-12 • Pages: 320pp ISBN: 978-0-85708-285-5 • Binding: Paper Price: £12.99 • Trim Size: 23.40 x 15.60 cm Ebook ISBN: 978-0-85708-305-0 (ePub) | 978-0-85708-306-7 (eMobi)

Also Available Titles

This is Social Media: Tweet, blog, link and post your way to business success

Starting and Running an Online Business For Dummies

Guy Clapperton

Dan Matthews, Greg Holden

978-1-906-46570-4 | £12.99

978-0-470-05768-1 | £16.99


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THE ART OF SPEECHES AND PRESENTATIONS THE SECRETS OF MAKING PEOPLE REMEMBER WHAT YOU SAY Philip Collins WHEN THE CONTENT’S RIGHT, THE CONFIDENCE WILL FOLLOW At some stage in our lives, we all have to face the fear of making a speech. Whether it is at a friend’s wedding or at work preparing a presentation, everyone dreads public speaking. But Philip Collins, former Chief Speech Writer to Tony Blair, knows that it doesn’t have to be this way. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, and this book is packed with practical examples and tips. The Art of Speeches and Presentations is set to become the definitive guide to great speeches and presentations. •

Focuses on content – you’ll be confident in your delivery if the content is well prepared and right

Includes analysis of what works and what doesn’t in real speeches

ABOUT THE AUTHOR Philip Collins was, until 2007, Chief Speech Writer to Tony Blair. He is now CEO of High Windows, a speechwriting consultancy which works with leading businesses, politicians and NGOs. Collins speaks regularly to both business and political audiences. He was voted After Dinner Speaker of the Year 2009, and gave the keynote address at the inaugural UK Speechwriters’ Guild conference. He gives regular speechwriting master classes at the London Business Forum. Pub Month: 15-Apr-12 • Pages: 320pp ISBN: 978-0-470-71184-2 • Binding: Paper Price: £14.99 • Trim Size: 21.60 x 13.50 cm Ebook ISBN: 978-0-470-71195-8 (ePub) | 978-0-470-71193-4 (eMobi)

Also Available Titles

The Presentation Coach: Bare Knuckle Brilliance For Every Presenter

Public Speaking and Presentations for Dummies, UK Edition

Prof Graham G. Davies

Malcolm Kushner, Rob Yeung

978-0-85708-044-8 | £12.99

978-0-470-03472-9 | £9.99


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LEAN SIX SIGMA FOR DUMMIES, 2ND EDITION John Morgan FINE-TUNE YOUR BUSINESS PROCESSES AND MAXIMISE THE QUALITY AND EFFICIENCY OF YOUR ORGANISATION If you want to make your organisation or team more productive, you have to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance to the next level. Lean Six Sigma For Dummies, 2nd Edition outlines the key concepts of this strategy in plain English and explains how you can use it to get the very best out of your business. This 2nd edition includes: •

Lots of extra tools and techniques for implementing Lean Six Sigma

New guidance on policy deployment

New guidance on managing change in your organisation

Useful techniques for choosing which projects to tackle with Lean Six Sigma

ABOUT THE AUTHORS John Morgan and Martin Brenig-Jones are Directors of Catalyst Consulting, Europe’s leading provider of Lean Six Sigma solutions. John’s primary responsibilities are in the areas of product design and development, and he has extensive training and coaching experience. Martin is an expert in quality and change management and has trained over 1000 people in Lean Six Sigma Techniques. Pub Month: 30-Mar-12 • Pages: 320pp ISBN: 978-1-119-95370-8 • Binding: Paper Price: £16.99 • Trim Size: 18.73 x 23.50 cm Ebook ISBN: 978-1-119-96647-0 (ePub) | 978-1-119-96648-7 (eMobi)

Also Available Titles

Lean For Dummies, 2nd Edition

Six Sigma For Dummies

Natalie J. Sayer, Bruce Williams

Craig Gygi, Neil DeCarlo, Bruce Williams, Stephen R. Covey

978-1-118-11756-9 | £16.99

978-0-7645-6798-8 | £15.99


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THE WOMEN OF BERKSHIRE HATHAWAY LESSONS FROM WARREN BUFFETT’S FEMALE CEOS AND DIRECTORS Karen Linder CHANGE IS HAPPENING AT BERKSHIRE HATHAWAYAMERICA’S MOST BELOVED HOLDING COMPANY An influx of female leadership within the past 5 years has invigorated the company with energy and unique female insight. The Women of Berkshire Hathaway profiles the female board members of Berkshire Hathaway and the female managers who run Berkshire Hathaway companies. It explores the paths that brought them to their current positions, their working relationship with their employees and Warren Buffett, and how they balance work and private lives. •

Although women continue to lag behind men in CEO and board seats, there has been an increase in female business leaders

There are four women CEOs at Berkshire Hathaway, up from one a decade ago

Profiling these women will provide motivational and management information for a wide range of readers from business students to Buffett fans

ABOUT THE AUTHOR Karen Linder (Omaha, NE) is the founder/CEO of Linspiration, a corporation supporting entrepreneurship, creative and education. She is a sponsor of the annual tech conference, “Big Omaha,” that is a smaller version of South by Southwest. Linder is a Berkshire Hathaway shareholder who is on the Board of Directors of two non-profits, Museum of Nebraska Art and KANEKO and SkyVu Media, a for-profit company. Pub Month: 18-Apr-12 • Pages: 288pp ISBN: 978-1-118-18262-8 • Binding: Cloth Price: £16.99 • Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118240342 (ePub)

Also Available Titles

The Warren Buffett CEO: Secrets from the Berkshire Hathaway Managers

Warren Buffett on Business : Principles from the Sage of Omaha

Robert P. Miles

Richard J. Connors

978-0-471-44259-2 | £36.99

978-0-470-50230-3 | £16.99


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THE T HE NEW MARKET MARKETING CHEMISTRY HOW TO TRANSFORM YOUR SMALL BUSINESS WITH ENGAGEMENT MARKETING Gail Goodman, Eric Groves A DEFINITIVE GUIDE TO GROWING YOUR BUSINESS THROUGH ‘ENGAGEMENT MARKETING’ The New Marketing Chemistry will help you make a bigger name for your company, be the preferred choice of your customers, build your network, and reach your business goals. It’s filled with practical, handson advice based on the authors’ experience along with best practices and recommendations from thousands of successful small business-tobusiness and business-to-consumer owners and nonprofit organisations. •

Learn how to create awesome customer experiences that spark wordof-mouth referrals and repeat business

A step-by-step guide includes worksheets and a 21-day plan to launch your low-cost and no-cost Engagement Marketing efforts

Get practical and tactical advice on how to successfully navigate social media for your small business

ABOUT THE AUTHORS Author Gail Goodman is CEO of Constant Contact, a leading email and social media marketing company for small businesses; Eric Groves is senior vice president at Constant Contact and author of The Constant Contact Guide to Email Marketing

Pub Month: 11-Apr-12 Pages: 256pp ISBN: 978-1-118-10102-5 Binding: Cloth Price: £16.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-23711-3 (ePub)

SUPER MARKET HOW THE TRIPLE THREAT OF MOBILE, SOCIAL, AND LOCAL ARE CHANGING BUYING FOREVER Joseph Jaffe For effective social commerce you need three storefronts: physical, digital and mobile. No matter what line of business you’re in, you need to establish a presence, marketplace and storefront across these three mission critical dimensions. Each platform brings something unique and differentiated to the table: •

Physical: Commerce

Digital: Content

Mobile: Context

Super Market: How the Triple Threat of Mobile, Social, and Local Are Changing Buying Forever

...but when combined present a powerful 1-2-3 punch.

ABOUT THE AUTHOR Joseph Jaffe is a leading author, consultant, and speaker on marketing, new media and social media. He is Chief Interruptor of Powered, a social media marketing agency and has a popular blog and audio podcast, “Jaffe Juice”, that provides daily and weekly commentary respectively on all things new marketing.

Pub Month: 11-Apr-12 Pages: 256pp ISBN: 978-1-118-08368-0 Binding: Cloth Price: £19.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-23666-6 (ePub)


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ENGAGED Engaged: Unleashing your organization’s potential through employee engagement

Pub Month: 13-Apr-12

UNLEASHING YOUR ORGANIZATION’S POTENTIAL THROUGH EMPLOYEE ENGAGEMENT Professor Linda Holbeche, Geoffrey Matthews This book presents a non-biased, grounded and practical “how to” guide to the vitally important topic of employee engagement. It is designed to help line managers enhance business performance by providing them with an easy-to-use guide to employee engagement, so they feel comfortable taking the lead and not depending on HR to drive this. It explains: •

What is meant by employee engagement

Why it matters to business

What the bottom-line and other benefits of working on employee engagement are

Pages: 256pp ISBN: 978-1-119-95353-1

ABOUT THE AUTHORS

Binding: Cloth

Linda Holbeche is a leading teacher and writer on HR topics. Until recently, she was the Director of Research and Policy at the CIPD. Prior to this she was director of leadership and consultancy at The Work Foundation and also worked as Management Development Manager for American Express. Geoffrey Matthews is a very experienced HR executive with an extensive background in employee engagement, rewards and international HR. He is currently Vice President, HR Strategy and Organizational Development for Merck Serono, a leading European pharmaceutical company.

Price : £24.99 Trim Size: 15.24 x 22.86 cm

BRICS AND BEYOND LESSONS ON EMERGING MARKETS Dr Stephanie Jones

BRICs and Beyond: Lessons on Emerging Markets

Pub Month: 20-Apr-12 Pages: 352pp

The new wave of multinationals from Asia and Latin America, but also increasingly the Middle East and Africa are now giving the Western multinationals a run for their money and are changing the shape of global business. Any current course in International Business requires coverage of the developments in the BRIC countries and new emerging markets: this is the major growth area in International Business. Although billed by the author as ‘supplementary’ this text offers information, student exercises and rich current case illustrations that will be of immense value to professors updating their courses in International Business. The concise format and range of examples gives executive students taking short courses an instant guide the trends in today’s global market place. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today’s MBA student to the wider world of 21st century international business.

ISBN: 978-1-119-96269-4 Binding: Paper

ABOUT THE AUTHOR

Price: £29.99

Dr Stephanie Jones is Associate Professor of Organizational Behavior at Maastricht School of Management [MSM], having graduated with a PhD from University College London, and a Bachelor’s degree from the London School of Economics.

Trim Size: TBA


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SCENARIO PLANNING A FIELD GUIDE TO THE FUTURE Woody Wade •

Visually appealing, this book acts as a field guide to the world 11 years from now

Scenario Planning will help businesses expand their forward planning to consider the areas that could affect their success by examining some of the challenges and opportunities that will play out in the next 11 years – technological advances, new consumer products – and the political, social and economic trends that will change the landscape

Popular author, Woody Wade is an entrepreneur and management consultant who has spent his career analysing the trends that have the potential to influence future success in the business world. Scenario Planning is his ‘how-to’ guide, based on his successful website, 11 Changes (www.11changes.com <http://www.11changes.com> )

Pub Month: 07-Mar-12 | Pages: 224pp | ISBN: 978-1-118-17015-1 | Binding: Paper | Price: £19.99 Trim Size: 25.40 x 17.78 cm | Ebook ISBN: 978-1-118-23741-0 (ePub)

STARTING A TECH BUSINESS A PRACTICAL GUIDE FOR ANYONE CREATING OR DESIGNING A BUSINESS PROGRAM OR SOFTWARE A. Cowan •

Appealing to prospective entrepreneurs, professionals and business owners, Starting a Tech Business is written in a non-technical and jargon-free format

It provides a series of practical checklists and frameworks on how to start a tech business that can be applied to any web business idea - from product creation to software development

The book provides valuable insights on; the core functional roles and skills needed in a technology-enabled business; how to identify worthwhile partnerships to enhance success; how to prepare for successful systems implementation

Pub Month: 07-Mar-12 | Pages: 240pp | ISBN: 978-1-118-20555-6 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-1-18240779 (ePub)

THE PRIMES HOW ANY GROUP CAN SOLVE ANY PROBLEM Chris McGoff •

This is a valuable field manual for anyone ready to step up to serious challenges, predict and manage problems, create a brighter future and produce extraordinary results

‘The primes’ are 32 simple, universal and unavoidable patterns of group behaviour, and once mastered, they become a force that drives intended outcomes and successful leadership and management

An essential guide for 21st century problem-solvers and change agents, The Primes unveils 32 universal secrets including how to; tackle complex problems successfully; recognise and eliminate the most destructive forces in an organisation; and transform your business painlessly

Pub Month: 14-Mar-12 | Pages: 256pp | ISBN: 978-1-118-17327-5 | Binding: Paper | Price: £19.99 Trim Size: 20.32 x 20.32 cm | Ebook ISBN: 978-1-118-240045 (ePub)

SCIENTIFIC SELLING CREATING HIGH PERFORMANCE SALES TEAMS THROUGH APPLIED PSYCHOLOGY AND TESTING Nancy Martini •

With more than a dozen specific stories showing how scientific measurement has improved overall sales performance, this is a must-have volume for senior sales executives looking for more advanced ways to improve sales performance

Scientific Selling takes a truly scientific approach to the sales process and also to measuring sales performance

Illustrates measurable techniques using easy-to-understand graphics, charts and descriptions

Pub Month: 21-Mar-12 | Pages: 256pp | ISBN: 978-1-118-16797-7 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-118-23960-5 (ePub)


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THE WORK REVOLUTION FREEDOM AND EXCELLENCE FOR ALL Julie Clow •

The Work Revolution empowers individuals, leaders and organisations to embrace the neveroff mentality and to alter the way we relate to our technology and to each other to create sustainable, engaging, and satisfying lives

Provides actionable changes anyone can make, regardless of where they work, to create a more sustainable work-life blend

Rejecting quick fixes, The Work Revolution conceptualises a completely new workplace that embraces the always-connected reality to create organisations in which high achievers can sustainably thrive

Pub Month: 21-Mar-12 | Pages: 240pp | ISBN: 978-1-118-17205-6 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-118-23984-1 (ePub)

THE BUSINESS MODEL INNOVATION FACTORY HOW TO STAY RELEVANT WHEN THE WORLD IS CHANGING Saul Kaplan •

Makes the case that a business with a single business model is a thing of the past; today’s companies must experiment and be capable of designing new business models to improve performance and corporate innovation

Asserts a clear point of view and road map for establishing a new and ongoing strategic capability to do research and development for new business models

It also provides the tools and survival skills to create a pipeline of new business models in the face of disruptive markets and competition

Pub Month: 04-Apr-12 | Pages: 256pp | ISBN: 978-1-118-14956-0 | Binding: Cloth | Price: £19.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-118-23914-8 (ePub)

THE CURIOSITY COEFFICIENT A JAPANESE ENTREPRENUER IN A WESTERN WORLD Tomio Taki

The Curiosity Coefficient

The curious in business, fashion and culture will all want to read about Japanese entrepreneur Tomio Taki, whose interests see him serving on the business boards of numerous fashion companies and educational institutions worldwide

The Curiosity Coefficient showcases Taki’s breadth of life and business experience and illustrates how he has meshed Eastern and Western business management practices to draw a source of power for success

His lessons range from the benefits of asking the simple questions to the importance of knowing when to go against the grain

Pub Month: 04-Apr-12 | Pages: 256pp | ISBN: 978-1-118-15339-0 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-118-23928-5 (ePub)

TALK TO STRANGERS EXPAND YOUR BUSINESS, YOUR CAREER, AND YOUR INCOME BY CAPITALIZING ON THE PEOPLE YOU MEET IN EVERYDAY ENCOUNTERS D. Topus •

Talk to Strangers details how everyday encounters can lead to meaningful relationships that can radically expand your life, your career and even your bank balance

Author David Topus is an internationally recognised business communications innovator, trainer and thought-leader who believes in turning reputations into revenue

Based on his sought-after corporate training programme, Talk to Strangers takes a look at effective, value-based communication, personal marketing, and networking

Pub Month: 09-Apr-12 | Pages: 256pp | ISBN: 978-1-118-20347-7 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm| Ebook ISBN: 978-1-118-23762-5 (ePub)


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THE ART OF BEING UNREASONABLE LESSONS IN UNCONVENTIONAL THINKING Eli Broad •

While most of us are eager for success, people and institutions most often take the reasonable road when it comes to striving to solve the problems that will achieve their goals. Real progress depends on being unreasonable

Eli Broad has founded two Fortune 500 companies

The book describes his controversial ‘benevolent dictator’ management style and why ‘all progress depends on the unreasonable man’

Pub Month: 11-Apr-12 | Pages: 192pp | ISBN: 978-1-118-17321-3 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-118-23997-1 (ePub)

DOUBLE YOUR INCOME WITH NETWORK MARKETING CREATE FINANCIAL SECURITY IN JUST MINUTES A DAY…WITHOUT QUITTING YOUR JOB Ty Tribble •

The world’s number one network marketing blogger shows readers how to create financial security in just a few seconds a day ... without quitting their job

Featuring inspiring stories of successful, home-based entrepreneurs, this book is aimed at anyone looking for a practical blueprint to create an additional stream of income – working from home

It takes a fresh look at the home-based business industry and offers a unique, step-by-step plan for home business success

Pub Month: 11-Apr-12 | Pages: 224pp | ISBN: 978-1-118-12197-9 | Binding: Paper | Price: £14.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-118-23810-3 (ePub)

THE NEW POWER BASE SELLING LEVERAGE POLITICAL INSIGHTS, CREATE UNEXPECTED VALUE AND HIGHER MARGINS, AND DEFEAT THE COMPETITION Jim Holden •

Power Base Selling, originally published in 1990, left the readers with an outline of Holden’s now famous ‘Four Stages of Sales Proficiency’

This book is a revised and re-titled edition of Power Base Selling, and explains how competitive selling is as much a matter of politics as management science

The book is based on data from one of the most comprehensive empirically based studies in the sales training industry, collected from 1998 – 2010 by Holden International, involving 28,000 B2B sellers in 35 countries

Pub Month: 11-Apr-12 | Pages: 256pp | ISBN: 978-1-118-20667-6 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-118-24094-6 (ePub)

SOFTWARE IN 30 DAYS HOW AGILE MANAGERS “GO ROGUE” TO GET I.T PROJECTS DONE FASTER AND CHEAPER THAN ANYONE THINKS POSSIBLE K. Schwaber •

This book summarises the Agile and Scrum software development method, which allows creation of game-changing, powerful software for businesses and their customers, in just 30 days

It summarises the authors 15 years of experience implementing Agile software, for all managers, IT managers, and programmers

Pub Month: 11-Apr-12 | Pages: 208pp | ISBN: 978-1-118-20666-9 | Binding: Paper | Price: £19.99 Trim Size: 18.73 x 23.50 cm | Ebook ISBN: 978-118-24090-8 (ePub)

Software in 30 Days


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EARTH WARS THE BATTLE FOR GLOBAL RESOURCES Geoff Hiscock This book looks at one of the big issues of our time: the global competition for scarce resources that pits the West against the super-hot economies of China and India, plus a clutch of other contenders such as Russia, Brazil and Indonesia. In this wide-ranging work, international business journalist Geoff Hiscock explores the problems, potential solutions and inevitable tensions in the great global resources scramble. Pub Month: 16-Apr-12 | Pages: 288pp | ISBN: 978-1-118-15288-1 | Binding: Cloth | Price: ÂŁ19.99 Trim Size: TBA


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IFRS FOR DUMMIES Steven Collings, Allentown, PA, Muhlenberg College NEED TO GET TO GRIPS WITH INTERNATIONAL FINANCIAL REPORTING STANDARDS? International Financial Reporting Standards (IFRS) are principles-based Standards, Interpretations and the Framework (1989) adopted by the International Accounting Standards Board (IASB). IFRS are considered a “principles based” set of standards in that they establish broad rules as well as dictating specific treatments. IFRS For Dummies is your complete introduction to IFRS and international accounting and balancing standards. Combining all the facts needed to understand this complex subject with tons of useful examples, this easy-to-read guide will have you on top of IFRS in no time. There’s even a chapter on what to do if you’re applying IFRS for the first time. IFRS For Dummies is your plain-English guide to understanding: •

What are IFRS and where do they apply?

What the basic Standards are – in a nutshell

How to adopt IFRS for the first time

How IFRS affects the key components of your financial statements

How to disclose information in the financial statements

ABOUT THE AUTHOR Steven Collings is audit and technical director for Leavitt Walmsley Associates Ltd and a partner in AccountancyStudents.co.uk. Steve has written extensively for AccountingWEB.co.uk and is author of The Interpretation and Application of International Standards on Auditing, also published by Wiley. Pub Month: 06-Apr-12 • Pages: 400pp ISBN: 978-1-119-96308-0 • Binding: Paper Price: £19.99 • Trim Size: 18.73 x 23.50 cm Ebook ISBN: 978-1-119-96653-1 (ePub) | 978-1-119-96654-8 (eMobi)

Also Available Title

Understanding Business Accounting For Dummies, 3rd Edition (UK Edition) John A. Tracy CPA, Colin Barrow

978-1-119-95128-5 | £17.99


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THE LITTLE BOOK OF EMERGING MARKETS Mark Mobius THE LITTLE BOOK OF EMERGING MARKETS IS A POCKET-SIZED GUIDE TO THE WORLD’S MOST EXCITING INVESTMENT OPPORTUNITIES, AN A-Z OF HOW TO MAKE MONEY – FROM ALGIERS TO ZHUHAI.

The Little Book of Emerging Markets

The world’s economies are in a state of flux. The traditional dominance of the G7 countries is being challenged by emerging markets, the so-called BRIC nations, such as Brazil, Russia, India, China and Indonesia. Opportunities for making money from successful investment are plentiful but, as in any high-return market, the risks can be extremely high. This book points out that many of the factors that made emerging markets so fascinating – positive economic trends such as high growth and potential for capital market development – are now being seen in frontier markets. This is giving investors a new attractive opportunity to invest in a younger generation of emerging markets. In The Little Book of Emerging Markets you will discover all you need to know about: •

how to pick the industries and companies mostly likely to boom

why policies and regulation matter as much as company balance sheets

how to recognise genuine global contenders

techniques for managing your risk

how to get your money in and out without being burned

Join investment expert, Mark Mobius, the King of emerging market investment, as he explains the ins and outs of emerging market investment.

ABOUT THE AUTHOR Mark Mobius has been profiting from investments in the developing world for decades. He has spent over 20 years working in Asia and has extensive experience in economic research and analysis. He spends over eight months a year travelling around the world in search of the worlds best bargains. He has extensive global media connections, and writes a popular blog, Investment Adventures in Emerging Markets, for the Franklin Templeton website and Twitter account. Pub Month: 09-Apr-12 • Pages: 224pp ISBN: 978-1-118-15381-9 • Binding: Cloth Price: £15.99 • Trim Size: TBA Ebook ISBN: 978-1-118-15382-6 (ePub)

Also Available Titles

The Little Book That Still Beats the Market

The Little Book of Economics: How the Economy Works in the Real World

The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit

Joel Greenblatt

Greg Ip, Mohamed El-Erian

Aswath Damodaran

978-0-470-62415-9 | £13.99

978-0-470-62166-0 | £13.99

9781-118-00477-7 | £13.99


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WIT W IT AND WISDOM FROM THE WORLD’S GREATEST INVESTMENT LEADER John C. Bogle

Wit and Wisdom from the World’s Greatest Investment Leader

IN THE SERIOUS WORLD OF INVESTMENT, THERE IS ONLY ONE ‘POP IDOL’ – HIS NAME IS JOHN BOGLE. AND THIS BOOK PRESENTS HIS ‘GREATEST HITS’ – THE ONLY COLLECTION OF THE BEST OF HIS OUTSPOKEN GEMS AND INSIGHTS. TIME called him one of the world’s most powerful and influential people. FORTUNE said he is one of the investment industry’s ‘Giants of the 20th Century.’ Bogle has single-handedly shaped the past and future of investment leadership and innovation in the 21st century. This book documents his life and ambitions and draws from his lifetime of commentary. •

Bogle has his say on everything from investing to financial innovation, from leadership and entrepreneurship, to reform of the capitalist system

He reveals the secrets of his success, presenting his insights and visions, the philosophies that have guided him through his extraordinary career in financial services

Pub Month: 18-Apr-12 Pages: 288pp ISBN: 978-0-470-40066-1 Binding: Cloth

ABOUT THE AUTHOR

Price: £13.99

John C. Bogle (Bryn Mawr, PA) is Founder of The Vanguard Group, Inc., and President of the Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as Chairman and Chief Executive Officer until 1996 and Senior Chairman until 2000. He had been associated with a predecessor company since 1951, immediately following his graduation from Princeton University, magna cum laude in Economics. The Vanguard Group is one of the two largest mutual fund organizations in the world.

Trim Size: 12.70 x 17.78 cm Ebook ISBN : 978-1-118-23387-0 (ePub)

FISCHER BLACK AND THE REVOLUTIONARY IDEA OF FINANCE Perry Mehrling, Aaron Brown THE STORY OF ONE OF FINANCE’S GREATEST MINDS Fischer Black and the Revolutionary Idea of Finance explores Fischer Black’s intellectual journey from Harvard to the offices of ADL, from the University of Chicago to MIT, and then to Goldman Sachs. •

Years of research and interviews with Black’s business and academic associates, as well as family and friends, are distilled into a scholarly yet personal story of the formation and development of the extraordinary mind and unique character of this unassuming renegade

This poignant book tells the story of one man’s intellectual adventure at the very center of modern finance. It is a story about the birth of quantitative finance and financial engineering

It is also the story about the continuing human quest to defeat the “dark forces of time and ignorance,” as John Maynard Keynes famously put it

ABOUT THE AUTHOR Perry Mehrling is Associate Professor of Economics at Barnard College of Columbia University and department chair. He holds a Ph.D. from Harvard University and has written many articles. Dr. Mehrling’s specialty is the study of financial theory and the history of economics.

Pub Month: 11-Jan-12 Pages: TBA ISBN: 978-1-118-20356-9 Binding: Paper Price: £13.99 Trim Size: TBA Previous Ed: 978-0-471-45732-9


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CREATING A PORTFOLIO LIKE KE WARREN BUFFETT A HIGH RETURN INVESTMENT STRATEGY Jeeva Ramaswamy REVEALS THE BIG LIE BEHIND THE HEDGE FUND INDUSTRY AND TELLS INVESTORS WHAT THEY CAN DO TO INSULATE THEMSELVES FROM IT This book highlights the actual trades this author executed and clearly explains how he followed Buffett’s principles to make specific investments. Unlike other investment books, Ramaswamy also clearly explains how to apply Warren Buffett’s exit strategies as they pertain to holding or selling positions. The step-by-step stock research checklist is a comprehensive guide to investing and managing a successful stock portfolio. It includes detailed step-by-step instructions to: Pub Month: 22-Feb-12

Determine where to search for stock prospects

Pages: 288pp

Thoroughly research the stocks using the stock research checklist

ISBN: 978-1-118-18252-9 Binding: Cloth Price: £18.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-24036-6 (ePub)

Confidently make buy and sell decisions

Expertly manage your portfolio

The checklist is adorned with specific stock examples, real-life calculations and expert tips.

ABOUT THE AUTHOR Jeeva Ramaswamy is a managing partner of GJ Investment Funds, an investment fund modeled after the original 1950’s Buffett partnership.

THE HEDGE FUND MIRAGE THE ILLUSION OF BIG MONEY AND WHY IT’S TOO GOOD TO BE TRUE Simon Lack THE DISMAL TRUTH ABOUT HEDGE FUNDS AND HOW INVESTORS CAN GET A GREATER SHARE OF THE PROFITS

Pub Month: 11-Jan-12 Pages: 208pp

Drawing on an insider’s view of industry growth during the 1990s, a time when hedge fund investors did well in part because there were relatively few of them, The Hedge Fund Mirage chronicles the early days of hedge fund investing before institutions got into the game and goes on to describe the seeding business, a specialised area in which investors provide venture capital-type funding to promising but undiscovered hedge funds. • Today’s investors need to do better, and this book highlights the many subtle and not-so-subtle ways that the returns and risks are biased in favour of the hedge fund manager, and how investors and allocators can redress the imbalance • Hedge fund investors have had it hard in recent years, but The Hedge Fund Mirage is here to change that, by turning the tables on conventional wisdom and putting the hedge fund investor back on top

ISBN: 978-1-118-16431-0 Binding: Cloth

ABOUT THE AUTHOR

Simon Lack’s entire career has been in trading and hedge fund investing. Following 23 years with JPMorgan, Simon Lack founded SL Advisors, LLC, a Registered Investment Advisor, in 2009. Much of Lack’s career with Ebook ISBN: 978-1-118-20620-1 (ePub) JPMorgan was spent in North American Fixed Income Derivatives and 978-1-118-20619-5 (eMobi) Forward FX trading, a business that he ran successfully through several bank mergers ultimately overseeing 50 professionals and $300 million in annual revenues.

Price: £23.99

Trim Size: 15.24 x 22.86 cm


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THE T HE NEW DEPRES DEPRESSION HOW TO SURVIVE THE NEXT FINANCIAL CRISIS Richard Duncan THE LOOMING GLOBAL DEPRESSION AND WHAT READERS CAN DO TO SURVIVE IT FINANCIALLY In his 2003 bestseller, The Dollar Crisis, Richard Duncan established his reputation as an economic oracle with his uncannily accurate predictions about the global economy and the fate of the dollar. In The New Depression, he turns his sites on an even greater disaster looming on the horizon. •

Clearly explains why the economic paradigm that drove the global economy for 40 years broke down in 2008 - and why it cannot be revived

Provides a timeline, beginning with the radical measures policymakers will be forced to take in 2012, and moving through catastrophic global events in 2013 to 2014 and the impact they will have on stocks, bonds, commodities and currencies

The New Depression is an invaluable tool for economists and policymakers, as well as investors anxious to insulate their portfolios against the approaching economic Armageddon.

Pub Month: 19-Mar-12 Pages: 224pp ISBN: 978-1-118-15779-4 Binding: Cloth Price: TBA

ABOUT THE AUTHOR Richard Duncan – Since beginning his career as an equities analyst in Hong Kong in 1986, Richard has served as global head of investment strategy at ABN AMRO Asset Management in London, worked as a financial sector specialist for the World Bank in Washington D.C., and headed equity research departments for James Capel Securities and Salomon Brothers in Bangkok.

Trim Size: 16.35 x 23.30 cm Ebook ISBN: 978-1-118-15782-4 (ePub)

HOW TO PROSPER FROM WHAT YOU CAN’T CHANGE Jerry Webman OFFERS READERS A DETAILED MAP WITH WHICH TO NAVIGATE THE MANY EXCITING INVESTMENT OPPORTUNITIES AND RISKS OF THE NEW ECONOMIC WORLD ORDER We live in a time of great economic and geopolitical upheaval. Epic changes in the way economies work are having a direct and undeniable affect on every household and every individual. How To Prosper from What You Can’t Change helps readers understand the nature of those changes and the new financial realities they have engendered, as well as what that could mean to them personally. •

Describes the potential risks and rewards of investing in both developed and emerging markets and outlines a sensible approach readers can use to optimise their own investment strategies

Helps individual investors set realistic expectations for seizing the most promising wealth creation opportunities as a path toward financial security

ABOUT THE AUTHOR Currently Oppenheimer Funds’ Chief Economist, Jerry Webman has been observing, involved in, and interpreting the investment and economic markets for almost 30 years as a researcher, portfolio manager, and economic analyst. In his current position, he provides strategic viewpoints on the financial and economic markets to investment management and to the financial advisor and investor communities.

How to Prosper From What You Can’t Change

Pub Month: 18-Apr-12 Pages: 304pp ISBN: 978-1-118-18140-9 Binding: Cloth Price: £18.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-23734-2 (ePub)


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WHERE IN THE WORLD SHOULD OULD I INVEST T AN INSIDER’S GUIDE TO MAKING MONEY AROUND THE GLOBE Karim Rahemtulla A UNIQUELY WELL-INFORMED LOOK AT EMERGING MARKETS FROM THE MAN CNBC DUBBED THE ‘MARKET MAVEN’ Despite a growing interest in emerging markets, investors often miss key opportunities because they either have sketchy or incorrect information about a country or region of interest, or they simply don’t know the right questions to ask. With more than two decades’ experience covering emerging markets, “market maven,” Karim Rahemtulla has gained a unique insight into the way these markets should be traded. •

Provides priceless insights into 20 countries and regions around the globe based on the author’s extensive interviews, research and travels

Covers an array of key factors, including history, culture, finance, business style and ethics, natural resources, social capital, legal constraints, and much more

Explores the perils, pitfalls and potential rewards of investing in ‘low float’ markets, including those arising from investor psychology, cultural biases, and lack of knowledge

Pub Month: 14-Mar-12 Pages: 272pp ISBN: 978-1-118-17191-2 Binding: Cloth Price: £23.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-23990-2 (ePub)

ABOUT THE AUTHOR Karim Rahemtulla is one of the country’s foremost specialists in options trading. As founder and editor of The Smart Cap Alert, he focuses his efforts on all aspects of options trading. Karim’s also the Head of Emerging Markets, with more than 20 years of experience in trading such international markets.

WORLD RIGHT SIDE UP SUCCESSFUL INVESTING ACROSS SIX CONTINENTS Christopher Mayer

World Right Side Up: Successful Investing Across Six Continents

Pub Month: 04-Apr-12 Pages: 224pp ISBN: 978-1-118-17140-0 Binding: Cloth Price: £23.99

AN AUTHORITATIVE GUIDE TO FINDING THE MOST PROMISING INVESTMENT OPPORTUNITIES IN THE GLOBAL ECONOMY In World Right Side Up Mayer shares what he has learned about global investing during his decades as a corporate banker, offering invaluable advice and guidance to investors looking to diversify their investment portfolios. For the first time in the history of modern capitalism the emerging markets have caught up with the developed world. World Right Side Up shows readers how to take full advantage of the exciting investment opportunities in the most promising of those markets. •

Explores regions and individual nations on six continents, from Latin America, Asia and Africa, to Europe, North America and the Middle East, assessing each for current and emerging investment opportunities

Delves into an array of investment topics, exploring the changing face of global equities, commodities, sovereign debt funds, currency trading now and over the upcoming decade

ABOUT THE AUTHOR

Christopher Mayer (Gaithersburg, MD) learned the art of valuing companies the hard way – through decades of work as a corporate banker. He is Ebook ISBN: 978-1-118-23978-0 (ePub) managing editor for Agora Financial and also writes Capital & Crisis, a monthly investment letter with 30,000 subscribers and Mayer’s Special Situations, a higher priced service dedicated to smaller cap stocks with about 7,000 subscribers.

Trim Size: 15.24 x 22.86 cm


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PAINTING PA AINTING WITH N NUMBERS PRESENTING FINANCIALS AND OTHER NUMBERS SO PEOPLE WILL UNDERSTAND YOU Randall Bolten AN INSIGHTFUL AND PRACTICAL GUIDE FOR BUSINESS PROFESSIONALS ON PRESENTING NUMBERS CLEARLY AND EFFECTIVELY Painting with Numbers is a thoughtful, yet practical and readable, guide to presenting numerical information effectively. The chapters are divided into two sections: •

“Technique” – focuses on how readers and listeners perceive numbers and what they look for in reports, describes how reports should be laid out and organized, and provides tips on how to take advantage of the available tools – principally Microsoft Excel – to minimize time spent “beautifying” reports

“Content” – provides thoughts and guidelines on specific types of reports. One chapter alone is devoted to the “Natural P&L”, the statement that is the cornerstone of management financial reporting. Other chapters discuss other reports common to businesses, reports relevant to other walks of our lives, and information that especially lends itself to presentation in graphs rather than tables

ABOUT THE AUTHOR Randall Bolten (Menlo Park, CA) is CEO of Lucidity, a consulting/coaching practice focused on enterprise finance task. He is a seasoned and accomplished finance executive, with 30 years of experience in highgrowth and high-potential Silicon Valley companies.

Pub Month: 18-Jan-12 Pages: 400pp ISBN: 978-1-118-17257-5 Binding: Cloth Price: £26.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-23996-4 (ePub)

PASSPORT TO PROFITS WHY THE NEXT INVESTMENT WINDFALLS WILL BE FOUND ABROAD AND HOW TO GRAB YOUR SHARE, REVISED EDITION Dr Mark Mobius THE “ULTIMATE ROAD WARRIOR” OF GLOBAL INVESTING SHOWS INVESTORS HOW TO PUT THEIR MONEY WHERE THE GROWTH IS Dubbed “the king of emerging market funds” by The Wall Street Journal, Mark Mobius is a master at picking international stocks. In this updated and revised edition of his insider’s guide, Mobius takes readers on a globetrotting tour, from Latvia to Chile to Sierra Leone, sharing his hard-won lessons about finding and seizing the most promising foreign investments. •

Provides experience-tested guidelines for analyzing companies and new markets, searching for booby traps and overlooked values, crunching the numbers, meeting the local players, making sense of geopolitical and cultural differences, and much more

A fun, fascinating, practical guide to investing in the world’s up-andcoming economies, it tells readers how to reap the rewards of global investing from the safety and security of their own homes

ABOUT THE AUTHOR Dr Mark Mobius, Executive Chairman of Templeton Emerging Markets Group, joined Templeton in 1987 as managing director of its Far East Division in Hong Kong, with responsibility for supporting the Templeton group’s research expertise in emerging market countries. He directs the analysis for fifteen global locations including Hong Kong, Singapore, Vietnam, India, South Africa, Argentina, Poland and Russia.

Pub Month: 25-Jan-12 Pages: 352pp ISBN: 978-1-118-15384-0 Binding: Paper Price: £16.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-15386-4 (ePub) 978-1-118-15387-1 (eMobi)


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OUTSMARTING THE SCAM M ARTISTS PROTECT YOUR MONEY FROM EVEN THE MOST CLEVER CONS Doug Shadel A PRACTICAL GUIDE IN OUR AARP PROGRAM TO AVOIDING THE MOST COMMON SCAMS BY A LONG-TIME FRAUD FIGHTER, DOUG SHADEL Filled with real-life experiences by victims as well as the scam artists, this book offers practical advice for consumers who want to protect their money. According to the author, anyone, regardless of education or professor, can be victimized by sophisticated scam artists. In fact, while the number of scams and frauds have risen, it is difficult to track how many victims there are because so many people are embarrassed to admit that they have been victimized. •

Among the topics covered are oil & gas, gold coin, religious ponzi schemes and boiler room

Pub Month: 4-Apr-12

Includes practical tips to combat these various scams are provided

Pages: 208pp

Readers are told which lottery tickets not to buy and how to insure their mailboxes are secure, among other strategies

ISBN: 978-1-118-17364-0 Binding: Paper Price: £12.99 Trim Size: 15.24 x 22.86 cm Ebook ISBN: 978-1-118-24007-6 (ePub)

ABOUT THE AUTHOR Doug Shadel (Seattle, Washington) is the Senior State Director of Washington’s AARP, and a leading expert on fraud schemes and the elderly. He actively pursues researches fraud and recently co-led a three-year U.S. Department of Justice/AARP Foundation study.

THE PATH FORWARD WHY STEWARDSHIP MATTERS John Taft

The Path Forward: Why Stewardship Matters

A HIGH-PROFILE INDUSTRY INSIDER TAKES THE FINANCIAL ESTABLISHMENT TO TASK FOR ITS FAILURE TO DO THE RIGHT THING DURING THE GLOBAL FINANCIAL CRISIS AND OFFERS AN NEW PATH FORWARD This book grew out of author John Taft’s experience running one of the largest wealth management firms during the global financial meltdown and his subsequent participation in legislative and regulatory efforts to reform the US securities industry •

Using concrete examples drawn from recent history, he demonstrates why an absence of stewardship in a free market system can only lead to disaster and he makes a compelling argument for a return to stewardship as a way to vouchsafe the future of the finance industry and global capitalism

An impassioned call for stewardship as both moral imperative and sound business practice, The Path Forward is must reading for finance professionals of every stripe

Pub Month: 14-Mar-12 Pages: 226pp ISBN: 978-1-118-19019-7 Binding: Cloth Price: £18.99

ABOUT THE AUTHOR

Trim Size: 15.24 x 22.86 cm

John Taft (Minneapolis, Minnesota) is a direct descendant of U.S. President William Howard Taft and U.S. Senator Robert A. Taft. He is a leading figure in the U.S. securities industry, CEO of RBC Wealth Management-U.S. and Chairman of the Securities Industry and Financial Markets Association. SIFMA is the main trade association of the U.S. securities industry.

Ebook ISBN: 978-1-118-23726-7 (ePub)


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MAKE IT IN AMERICA THE CASE FOR RE-INVENTING THE ECONOMY Andrew Liveris A leading multinational CEO explains why the US economy is doomed to failure without a robust manufacturing base and offers his prescriptions for restoring that nation’s economic balance Andrew Liveris, CEO of Dow Chemicals, makes the case that an economy without a strong manufacturing base cannot remain long endure, nor can it support the research and development needed for it to remain innovative, balance and poised for the future. In a thoughtful, yet impassioned narrative, supported by the latest economic data, he makes a compelling case for restoring economic balance the US economy, before it’s too late. Pub Month: 19-Oct-12 | Pages: 240pp | ISBN: 978-1-118-19962-6 | Binding: Paper | Price: £12.99 Trim Size: 15.24 x 22.86 cm

FIVE STEPS TO FINANCIAL FREEDOM SHELDON JACOBS’ LIFETIME MONEY LESSONS S. Jacobs From the “Father of No Load Mutual Funds”—the ultimate guide to investing safely, securely, and for maximum returns Five Steps to Financial Freedom outlines a path to wealth creation that differs in several important respects from those found in other personal investment guides. Author Sheldon Jacobs distills a lifetime’s experience as a highly successful asset manager, investor and venture capitalist into the 5 essentials of responsible investing, including diversification, asset allocation, risk management and cost control. Five Steps to Financial Freedom is the ideal personal investment guide for novices, as well as seasoned investors returning to the market after the recent down years. Pub Month: 14-Mar-12 | Pages: 256pp | ISBN: 978-1-118-20464-1 | Binding: Cloth | Price: £16.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-118-23927-8 (ePub)

THE NO TAX PLEDGE HOW THE GOVERNMENT HAS BALLOONED THE NATIONAL DEBT, SQUANDERED TAXPAYER MONEY, AND TAKEN AWAY OUR JOBS—AND WHAT WE MUST DO TO STOP THE ECONOMIC MADNESS Grover G. Norquist, John Lott A provocative critique of Obama’s economic policies and why America faces a difficult economic future Obama’s economic policies have raised unemployment, slowed economic growth, dramatically raised the national debt, squandered taxpayer money through poor investments, and further damaged the housing market. The No Tax Pledge explains why Obama’s policies on spending, taxes, regulation have all worked to harm the recovery, increased unemployment, and depressed housing prices. Pub Month: 08-Feb-12 | Pages: 272pp | ISBN: 978-1-118-18617-6 | Binding: Cloth | Price: £18.99 Trim Size: 15.24 x 22.86 cm | Ebook ISBN: 978-1-118-24047-2 (ePub)

Five Steps to Financial Freedom


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UKCAT FOR DUMMIES Dr. Chris Chopdar, Dr. Neel Burton THE ESSENTIAL TOOLS NEEDED TO PASS THE UKCAT AND GET INTO MEDICAL SCHOOL The UK Clinical Aptitude Test (UKCAT) is a standardised test used as an entrance examination for the majority of medical and dental schools in the UK. Its purpose is to test the likely aptitude of a candidate for a clinical career. UKCAT For Dummies provides aspiring medical school applicants with a proven formula for success on the U.K. Clinical Aptitude Test. Packed with hundreds of practice questions and explanations, review materials and test-taking strategies that simply work, this book will help students score well on the test and make medical school a reality. UKCAT For Dummies provides: •

A proven UKCAT preparation program with a five-year history of success

Hundreds of a practice questions and explanations

Test-taking strategies that work

Information and advice on the entire application process

ABOUT THE AUTHORS Dr. Chris Chopdar and Dr. Neel Burton are the founders and directors of Get into Medical School (getintomedicalschool.org) through which they tutor individuals aspiring to study medicine. Courses offered include UKCAT preparation, BMAT preparation and an interview-skills workshop. Pub Month: 13-Apr-12 • Pages: 384pp ISBN: 978-1-119-96584-8 • Binding: Paper Price: £14.99 • Trim Size: 18.73 x 23.50 cm Ebook ISBN: 978-1-119-96656-2 (ePub) | 978-1-119-96657-9 (eMobi)


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NURSING CALCULATIONS FOR DUMMIES Kenneth Mole HANDY, MUST-HAVE INFORMATION FOR ALL TRAINEE NURSES Basic maths skills and the ability to perform drug calculations is a fundamental skill that nursing students must master and Nursing Calculations For Dummies provides the instruction and practice students need – with real-life examples and questions applicable to the nursing profession. Nursing Calculations For Dummies is a one-stop revision and selftesting guide to help students prepare for and excel during the nursing school interview and throughout their training. This title provides students with: •

A step-by-step review of the maths they need to succeed as a student nurse

Instruction on various systems of measurements and units used in the field

Instruction on calculating correct dosages and administering medication in tablet, injection and liquid form

Practical, real-world examples throughout

Revision tests for each concept to ensure proficiency

ABOUT THE AUTHORS Kenneth Mole, MPharm, Dip Clin Pharm, MRPharmS is a pharmacist at the University College London Hospital and the editor of the UCLH Injectable Medicines Administration Guide, 3rd Edition. Richard W. Snyder, DO is an osteopathic physician and medical educator. Pub Month: 13-Apr-12 • Pages: 336pp ISBN: 978-1-119-96031-7 • Binding: Paper Price: £9.99 • Trim Size: 13.90 x 21.60 cm Ebook ISBN: 978-1-119-9-6644-9 (ePub) | 978-1-119-96645-6 (eMobi)


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FISHING FOR DUMMIES, UK EDITION Dominic Garnett, Peter Kaminsky PREPARES BEGINNING ANGLERS FOR THE ULTIMATE FISHING EXPERIENCE Fishing continues to be one of the most popular pastimes and Fishing For Dummies, UK Edition, provides readers with a thorough introduction to all types of fishing - sea fishing, game fishing and coarse fishing. Fishing For Dummies is an authoritative guide to this lifelong pursuit, covering everything readers need to know about this fantastic sport. It includes instruction on: •

Identifying the key species of fish found within and off the coasts of the British Isles

Selecting the right rods, reels, line and tackle

Mastering casting techniques

Tying knots like a seasoned angler

Hooking and landing fish with ease

ABOUT THE AUTHORS Dominic Garnett is an angling writer, blogger (dgfishing.co.uk), photographer and guide about whom Angling Times recently commented, “Fast becoming one of the most readable angling writers in the business . . . has that rare ability to convey the magic of the sport.” Peter Kaminsky is a contributor to the New York Times, Field & Stream and Outdoor Life. Pub Month: 13-Apr-12 • Pages: 384pp ISBN: 978-1-119-95355-5 • Binding: Paper Price: £14.99 • Trim Size: 18.73 x 23.50 cm Ebook ISBN: 978-1-119-95397-5 (ePub) | 978-1-119-95398-2 (eMobi)


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FORENSIC PSYCHOLOGY FOR DUMMIES Professor David D. Canter THE INDISPENSABLE GUIDE TO THE PSYCHOLOGY OF CRIME Whether studying it for the first time or an interested spectator, Forensic Psychology For Dummies gives you all the essentials for understanding this exciting field, plus fascinating case examples from around the world. Inside you’ll find out why people commit crime, how psychology helps in the investigative process (including “offender profiling” and interviewing suspects), the ways psychologists work with criminals behind bars – and how you too can become a forensic psychologist. Open the book and learn: •

What a typical day at the office is like for a forensic psychologist

How they work with the police to build offender ‘profiles’, interview suspects or witnesses, and detect lies!

The important part psychology plays in assessing offenders

How psychology is applied in the courtroom

The cutting edge in offender rehabilitation

ABOUT THE AUTHOR Professor David Canter, the world-leading crime psychologist, is perhaps most widely known as one of the pioneers of “Offender Profiling” being the first to introduce its use to the UK. He subsequently founded the discipline of Investigative Psychology and is now Director of the International Research Centre for Investigative Psychology. As well as numerous academic publications, Professor Canter is also the award winning author of the popular books Criminal Shadows and Mapping Murder. Pub Month: 13-Apr-12 • Pages: 384pp ISBN: 978-1-119-97624-0 • Binding: Paper Price: £15.99 • Trim Size: 18.73 x 23.50 cm Ebook ISBN: 978-1-119-97737-7 (ePub) | 978-1-119-97738-4 (eMobi)

Also Available Titles

Forensics For Dummies

Psychology For Dummies

Douglas P. Lyle

Adam Cash

978-0-7645-5580-0 | £14.99

978-0-7645-5434-6 | £14.99


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MIND MAPPING FOR DUMMIES Florian Rustler UNLOCK YOUR BRAIN’S POTENTIAL USING MIND MAPPING Mind Mapping is a successful and proven technique that can enhance creativity, help to develop innovations in business and support students when revising for exams. Mind Mapping For Dummies explains the difference between jotting down notes on a topic and structuring them in a more useful Mind Map, and offers practical, user-friendly examples to illustrate how Mind Mapping can work for you. Mind Mapping For Dummies: •

Explains how mind mapping works, why it is so successful and the many ways in which it can be used

Takes readers through the wide range of approaches to mind mapping

Looks at the available mind mapping software options

Investigates advanced mind mapping techniques for a range of purposes, including exam revision, improving memory, project management and maximising creativity

ABOUT THE AUTHOR Florian Rustler is a licensed mind mapping trainer, having trained with Tony Buzan. Within the last six years he has given more than 300 mind mapping seminars. As a trainer he helps teams to improve their skills for creative thinking and creative problem solving in order to increase their innovation capabilities. Florian is based in Munich, Germany and is founder of Creaffective. Some of the organizations he has worked with include: Bosch, MAN, MTU, Siemens, Volkswagen, Dairy Farm as well as various trade chambers and universities. Pub Month: 01-Apr-12 • Pages: 312pp ISBN: ISBN: 978-1-119-96915-0 • Binding: Paper Price: £15.99 • Trim Size: 18.73 x 23.50 cm


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THE LIFE OF THE BRITISH HOME: AN ARCHITECTURAL HISTORY Edward Denison, Heritage Consultant and Guang Yu Ren, Architect EXPLORES THE FORCES THAT HAVE SHAPED THE BRITISH HOME FROM THE STONE AGE TO THE PRESENT DAY Unlocking the history of the British home, this book reveals how its layout has evolved from the Stone Age to the present day, to cater for the very different needs and lifestyles of its occupants. From modest ancient dwellings and medieval merchants’ houses to imposing stately mansions and modern urban estates, the book explores the forces that have shaped our homes and examines the attitudes and innovations of each age. •

Each chapter focuses on buildings that are accessible and open to the public

Featured homes include: stone dwellings in the Orkneys; roundhouses at Butser Ancient Farm; the Roman villa at Bignor; Anglo-Saxon homes at West Stow; the great fortified manor of Stokesay Castle; the Tudor mansions of Cowdray and Burghley House; the Palladian splendour of Moor Park; and the grand Georgian terraces of London, Bath and Brighton; as well as more modest Victorian terraced houses and pioneering post-war housing projects

Features specially commissioned colour photography by Edward Denison

Includes new hand-drawn illustrations and plans by Guang Yu Ren

ABOUT THE AUTHORS Edward Denison, PhD, is an author, photographer and independent consultant whose work concentrates on architecture and the built environment. Guang Yu Ren is an architect, researcher and independent consultant with experience in international organisations in places as diverse as China, Africa and Europe. Pub Month: 02-Mar-12 • Pages: 312pp ISBN: 978-0-470-68333-0 • Binding: Cloth Price: £29.99 • Trim Size: 17.78 x 25.40 cm Ebook ISBN: 978-1-119-94532-1 (ePub) | 978-1-119-94533-8 (eMobi)


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IRAN PAST, PRESENT AND FUTURE (ARCHITECTURAL DESIGN) Guest-edited by Michael Hensel, Architectural Association, UK and Mehran Gharleghi HIGHLIGHTS THE RICH CONTEMPORARY AND HISTORICAL ARCHITECTURE OF IRAN Over the last few decades, Iranian architects have made a significant contribution to architectural design. This has, however, remained largely unrecognised internationally, as architects in Iran have had little exposure in publications. Iran, or rather Persia, has one of the richest and longest architectural heritages, which has a great deal of untapped potential for contemporary design. •

Features well-known Iranians working abroad such as Nader Tehrani and Hariri & Hariri

Highlights the future potential from an environmental design point of view of Iran’s rich heritage of vernacular architecture

Includes the work of contemporary architects working in Iran, who are often little known outside their own country

ABOUT THE AUTHORS Michael Hensel is an architect, researcher and writer. He is Professor for ‘Research by Design’ at AHO (the Oslo School of Architecture and Design). Mehran Gharleghi is an architect and researcher. He has been collaborating with prominent architects in Iran since 2004 and is the co-founder of Studio Integrate in London with Amin Sadeghy. Pub Month: 13-Apr-12 • Pages: 136pp ISBN: 978-1-119-97450-5 • Binding: Paper Price: £24.99 • Trim Size: 17.78 x 25.40 cm


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BEST DAY TRIPS FROM LONDON, 5TH EDITION COLOUR EDITION Christi Daugherty Frommer’s Best Day Trips from London gives you the ultimate guide to discovering the best days out within an easy distance from London. With local insider knowledge and advice, this guide helps you to make the most of your time and visit; each themed chapter has bulleted maps leading the way to their highlights, as well as honest reviews, full price listings and admission times, contact numbers and further need-to-know travel information. You can choose and plan where to go, shop and eat with options to stay longer if necessary, so you can customise your trip to suit you. •

Full colour, illustrated with photography through-out, easy to navigate sections, handy maps and tips on extending your day out with information on nearby sights and attractions

All the information travellers need to plan day trips—from train schedules to parking information, to the best places to pick up picnic supplies or enjoy a leisurely meal

Detailed coloured maps and suggested itineraries for each destination guarantee that travellers see as much as possible without feeling rushed, while up-to-date information on prices helps them budget their trips

Expert tips for travellers who decide to extend their visits, including in-depth reviews of the best places to stay— from budget B&Bs to luxury hotels—and the best ones to avoid

ABOUT THE AUTHOR Christi Daugherty lives just outside London, UK and has written dozens of travel guidebooks for publishers including Time Out, Frommers and Footprint. She is the contributor to several Frommer’s guides including Ireland Day by Day and Frommer’s England. Pub Month: 20-Apr-12 • Pages: 256pp ISBN: 978-1-119-97056-9 • Binding: Paper Price: £12.99 • Trim Size: 13.02 x 20.32 cm Previous Ed: 978-0-470-53776-3 Ebook ISBN: 978-1-119-97131-3 (ePub) | 978-1-119-97132-0 (eMobi)

Also Available Titles

Frommer’s London 2012

Frommer’s England with Your Family

Frommer’s England and the Best of Wales 2012

Donald Strachan, Joe Fullman

Ben Hatch, Dinah Hatch

978-1-119-99470-1 | £14.99

978-0-470-72168-1 | £12.99

Nick Dalton, Rebecca Ford, Donald Strachan, Stephen Keeling

978-1-119-99454-1 | £16.99


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NEW ENGLAND DAY BY DAY, 1ST EDITION Kerry Acker, Tom Gavin, Paul Karr, Marie Morris, and Laura M. Reckford Frommer’s New England Day by Day gives you the ultimate guide to the best New England has to offer, from Boston’s big city charms to sandy beaches, spectacular ski slopes, and lovely scenic drives. New England Day by Day features dozens of ways to explore the region, along with dining, accommodation, shopping and nightlife. This gorgeously illustrated guide will help you budget both your time and money by offering suggested itineraries and exact pricing. Each section offers bulleted maps and honest, straightforward reviews, along with plenty of fun facts and local history. More than just pretty pictures: exact prices, opening hours and detailed directions •

Detailed information about points of interest, restaurants, and hotels makes this an essential tool in planning any trip to New England

In-depth history and culture sections, plus special feature spreads showcasing unique cultural details

Our driving directions will help you both to navigate your way and to plan your time most effectively

There is something here for everyone, from history buffs to hikers, and from those looking for a romantic escape to parents travelling with children

Tear-resistant foldout map in a handy, re-sealable plastic wallet

ABOUT THE AUTHORS Kerry Acker, Tom Gavin, Paul Karr, Marie Morris, and Laura M. Reckford are all experienced travel writers that have contributed to an array of travel publications. This guide draws on the authors experience and knowledge of New England and guides you through the area – as only the locals can. Pub Month: 02-Apr-12 • Pages: 600pp ISBN: 978-0-470-89075-2 • Binding: Paper Price: £18.99 • Trim Size: 12.70 x 20.32 cm Ebook ISBN: 978-1-118-09017-6 (ePub) | 978-1-118-09016-9 (eMobi)

Also Available Titles

Frommer’s New England, 15th Edition Matthew Barber, Leslie Brokaw, Paul Karr, Herbert Bailey Livesey

ISBN: 978-0-470-61434-1 | £15.99

Frommer’s Vermont, New Hampshire and Maine, 7th Edition

Frommer’s Maine Coast, 4th Edition

Paul Karr

ISBN: 978-0-470-88154-5 | £13.99

ISBN: 978-0-470-60224-9 | £14.99

Paul Karr


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NORTHERN ITALY WITH VENICE, MILAN & THE LAKES, COLOUR EDITION John Moretti •

Discover the absolute best seafood in Venice, the loveliest churches in Verona, the best museums of Turin, and, of course, the finest gelato that Italy has to offer

Avoid the crowds with this guide and discover some of northern Italy’s greatest hidden gems, from Venice’s canals to the fishing villages of the Cinque Terre

Written by an expert, passionate writer on the destinations – in an engaging and helpful way

Exact prices listed for every establishment and activity — no other guides offer such detailed, honest reviews of hotels and restaurants

ABOUT THE AUTHOR

Pub Month: 02-Apr-12

John Moretti is a freelance writer whose articles about Italy have appeared in the International Herald Tribune, The Independent on Sunday, and the New York Sun, among others.

Pages: 512pp ISBN: 978-1-118-07684-2 Binding: Paper Price: £16.99 Trim Size: 13.02 x 20.32 cm

THAILAND, 10TH EDITION Ron Emmons •

Experience a holiday that involves worry-free travel within Thailand, this guide provides valuable cultural insights to this exotic land

Detailed maps throughout

Exact prices, directions, opening hours, and other practical information

Candid reviews of hotels and restaurants, plus sights, shopping, and nightlife

ABOUT THE AUTHOR Ron Emmons is the author and photographer of Portrait of Thailand and Walks Along the Thames Path (New Holland, U.K.), as well as the writer of Top Ten Bangkok (Dorling Kindersley, U.K.) Pub Month: 02-Apr-12 Pages: 416pp ISBN: 978-1-118-11998-3 Binding: Paper Price: £16.99 Trim Size: 13.02 x 20.32 cm Previous Ed: 978-0-470-53766-4 Ebook ISBN: 978-1-118-23800-4 (ePub)


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BRAZIL, 6TH EDITION COLOUR EDITION Alexandra de Vries •

Complete coverage of Rio de Janeiro, Sao Paulo, Salvador, Bahia, Natal, Brasilia, and many more

Enjoy Carnaval, Ponta Negra, the ecolodges in the Amazon, the hang gliding in Rio, the prawns of Ilhabela, and the moquecas of Salvador

Candid reviews of hotels to suit all budgets and helpful colour maps

ABOUT THE AUTHOR Alexandra de Vries currently lives in Rio and has contributed to Frommer’s South America and has co-written previous editions of Frommer’s Brazil and Frommer’s Portable Rio de Janiero. Pub Month: 02-Apr-12 Pages: 512pp ISBN: 978-1-118-08606-3 Binding: Paper Price: £17.99 Trim Size: 13.02 x 20.32 cm Previous Ed: 978-0-470-59151-2 Ebook ISBN: 978-1-118-23156-2 (ePub)


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NASHVILLE & MEMPHIS, 10TH EDITION Linda Romine •

Our author hits all the highlights that Nashville & Memphis has to offer

Offers authoritive, candid reviews that will help you find choices that suit your tastes and budget

Up-to-the-minute coverage of shopping and nightlife in both cities; in-depth coverage of the respective music scenes; detailed walking tours; accurate neighbourhood maps; advice on planning a successful family vacation; and side trips to distilleries and Civil War battlefields

Pub Month: 02-Apr-12 | Pages: 288pp | ISBN: 978-1-118-08603-2 | Binding: Paper | Price: £13.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-59152-9 | Ebook ISBN: 978-1-118-23670-3 (ePub)

OREGON, 8TH EDITION Karl Samson •

Written by an Oregon resident, who is in-the-know when it comes to the best hotels, restaurants, shops, and nightlife spots in Portland and beyond

Provides insider opinions about what’s worth your time and money

Extensive coverage of the great outdoors, from the Cascades to the Columbia Gorge, plus wildlife viewing, fishing, biking, and beaching along the Oregon Coast

Specialized-interest tours, including Oregon's best wineries and itineraries for families

Pub Month: 02-Apr-12 | Pages: 384pp | ISBN: 978-1-118-09624-6 | Binding: Paper | Price: £13.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-53771-8 | Ebook ISBN: 978-1-118-23694-9 (ePub)

VANCOUVER AND VICTORIA 2012 Chloë Ernst and Chris McBeath •

Featuring hundreds of full-colour photographs to bring these two award winning cities to life

Completely updated annually, Frommer’s Vancouver & Victoria also includes coverage of Whistler and the Pacific Rim National Park

Includes information on how to explore all the post Winter Olympic Games attractions

Pub Month: 17-Jan-12 | Pages: 384pp | ISBN: 978-1-118-09313-9 | Binding: Paper | Price: £15.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-67968-5 Ebook ISBN: 978-1-118-10161-2 (ePub) | 978-1-118-10160-5 (eMobi)

NIAGARA REGION, 4TH EDITION Barbara Ramsey Orr •

Fully updated and accessible to any traveller for this area of the world

Detailed, accurate maps, honest reviews and complete itineraries

Ideal for families looking to enjoy the falls, couples seeking a romantic holiday in wine country, and newlyweds hoping to make the most if one of the world’s top honeymoon destinations

Pub Month: 17-Jan-12 | Pages: 256pp | ISBN: 978-1-118-10026-4 | Binding: Paper | Price: £14.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-73629-6 Ebook ISBN: 978-1-118-10129-2 (ePub) | 978-1-118-10125-4 (eMobi)


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MONTREAL & QUEBEC CITY 2012 COLOUR EDITION Patricia Gajo •

This book features hundreds of full-colour photographs to bring this cultural Mecca to vivid life

Updated annually, Frommer's Montréal & Québec City features everything you need to know to enjoy the sights and experiences that await you

Includes a colour fold-out map

Pub Month: 09-Jan-12 | Pages: 384pp | ISBN: 978-1-118-10024-0 | Binding: Paper | Price: £15.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-67969-2 Ebook ISBN: 978-1-118-10146-9 (ePub) | 978-1-118-10145-2 (eMobi)

NEWFOUNDLAND & LABRADOR, 5TH EDITION Andrew Hempstead •

Fully updated new edition

The only major full-length guide exclusively dedicated to one of Canada’s most exciting tourist destinations

An indispensible travel companion

Pub Month: 13-Feb-12 | Pages: 256pp | ISBN: 978-1-118-10025-7 | Binding: Paper | Price: £15.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-73678-4 Ebook ISBN: 978-1-118-10155-1 (ePub) | 978-1-118-10154-4 (eMobi)

NATIONAL PARKS OF THE AMERICAN WEST, 8TH EDITION Don Laine •

New updated edition includes coverage of Western national parks

A must for the visitor wishing to explore one or a number of the main national parks located in West America

Gives useful advice on planning a trip and making the most of your time and budget

Pub Month: 02-Apr-12 | Pages: 528pp | ISBN: 978-1-118-11802-3 | Binding: Paper | Price: £16.99 Trim Size: 15.56 x 23.50 cm | Previous Ed: 978-0-470-53767-1 | Ebook ISBN: 978-1-118-23782-3 (ePub)

MOSCOW & ST. PETERSBURG, 4TH EDITION Angela Charlton •

Completely updated every year

Insider advice from a local expert and a former Moscow-based Associated Press correspondent

User-friendly features including star ratings and special icons to point readers to great finds, excellent values, insider tips, best bets for kids, special moments, and overrated experiences

Pub Month: 03-Jan12 | Pages: 532pp | ISBN: 978-1-118-16715-1 | Binding: Paper | Price: £15.99 Trim Size: 13.02 x 20.32 cm | Previous Ed: 978-0-470-53763-3 Ebook ISBN: 978-1-118-23953-7 (ePub) | 978-1-118-24097-7 (eMobi)


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Creating Video for Trainers and Teachers

Diversity Best Practices Around the World

CREATING VIDEO FOR TRAINERS AND TEACHERS

DIVERSITY BEST PRACTICES AROUND THE WORLD

PROFESSIONAL

Julie O’Mara

Tim Spannaus

Pub Month: 11-Apr-12 • Pages: 650pp ISBN: 978-0-7879-7830-3 • Binding: Paper Price: £26.99 • Trim Size: 17.78 x 23.50 cm Why to Buy: Seventy-five leading companies address one of today’s most talked about workplace issues: Diversity, and how to make it work.

Pub Month: 02-Apr-12 • Pages: 650pp ISBN: 978-1-118-08809-8 • Binding: Cloth Price: £42.5 • Trim Size: 18.41 x 23.50 cm Why to Buy: Provides professional techniques with amateur equipment so trainers and teachers can create more interactive learning using video, enliven courses, and engage participants.

The Gamification of Training

THE GAMIFICATION OF TRAINING Karl M. Kapp Pub Month: 11-Apr-12 • Pages: 464pp ISBN: 978-1-118-09634-5 • Binding: Cloth Price: £28.99 • Trim Size: 17.78 x 23.50 cm Why to Buy: The first book to show how to design online instruction that leverages the best elements of online games to increase learning.

The Coaching for Leadership Case Study Workbook

Reading the Room

READING THE ROOM HOW TO GET THE RESULTS YOU WANT BY NAVIGATING THE HIDDEN SYSTEMS OF GROUP DYNAMICS David Kantor Pub Month: 11-Apr-12 • Pages: 400pp ISBN: 978-0-470-90343-8 • Binding: Cloth Price: £28.99 • Trim Size: 15.24 x 22.86 cm Why to Buy: World-renowned psychologist David Kantor helps leaders improve individual and organizational communication and performance.

Coaching for Leadership

THE COACHING FOR LEADERSHIP CASE STUDY WORKBOOK

COACHING FOR LEADERSHIP

Larry Lyons

Marshall Goldsmith, Laurence Lyons

Pub Month: 23-Apr-12 • Pages: 450pp ISBN: 978-1-118-10512-2 • Binding: Cloth Price: £23.99 • Trim Size: 17.78 x 23.50 cm Why to Buy: A collection of real-world case studies designed for teaching and learning other way around – the key topics of the best-selling Coaching for Leadership.

Pub Month: 23-Apr-12 • Pages: 450pp ISBN: 978-0-470-94774-6 • Binding: Cloth Price: £36.99 • Trim Size: 15.24 x 22.86 cm Previous Ed: 978-0-7879-7763-4 Why to Buy: The definitive resource for understanding the practice of leadership coaching completely revised and updated. Also includes an Instructors Guide and a Casebook.

3RD EDITION

The True Business Value of Data

HANDS-ON ACTIVITIES FOR TEACHING THE COMMON CORE MATH STANDARDS, GRADES 6-8

THE TRUE BUSINESS VALUE OF DATA

STATISTICAL THINKING

TURNING BIG DATA ANALYTICS INTO BIG MONEY

Roger W. Hoerl

Judith A. Muschla, Gary Robert Muschla

Frank J. Ohlhorst

Pub Month: 11-Apr-12 • Pages: 280pp ISBN: 978-1-118-10856-7 • Binding: Paper Price: £21.99 • Trim Size: 21.59 x 27.94 cm Why to Buy: The Common Core Math Standards launched in June of 2010. This book provides math teachers with the kind of help they need to begin teaching these new standards right away.

Pub Month: 18-Apr-12 • Pages: 208pp ISBN: 978-1-118-14759-7 • Binding: Cloth Price: £33.99 • Trim Size: 15.24 x 22.86 cm Why to Buy: Shows businesses how they can implement big data analytics and reap big returns to their bottom line.

Pub Month: 16-Nov-11 • Pages: 544pp ISBN: 978-1-118-20724-6 • Binding: Cloth Price: £85.00 • Trim Size: 18.73 x 23.50 cm Why to Buy: This book shows how statistical thinking and methodology can help with business decisions.

INVESTMENT VALUATION

INVESTMENT PHILOSOPHIES

TOOLS AND TECHNIQUES FOR DETERMINING THE VALUE OF ANY ASSET, 3RD EDITION

2ND EDITION

Aswath Damodaran Pub Month: 14-Mar-12 • Pages: 940pp ISBN: 978-1-118-01152-2 • Binding: Cloth Price: £65.00 • Trim Size: 17.78 x 25.40 cm Previous Ed: 978-0-471-41488-9 Why to Buy: The definitive source of information on all topics related to investment valuation.

Aswath Damodaran Pub Month: 11-Apr-12 • Pages: 512pp ISBN: 978-1-118-01151-5 • Binding: Cloth Price: £50.00 • Trim Size: 15.24 x 22.86 cm Previous Ed: 978-0-471-34503-9 Why to Buy: This revised and fully updated edition of Investment Philosophies covers different investment philosophies with the intent of finding the beliefs that underlie each one.

IMPROVING BUSINESS PERFORMANCE

MARKET MICROSTRUCTURE, HIGH FREQUENCY FINANCE AND OPTIMAL TRADING STRATEGIES Frédéric Abergel, Jean-Philippe Bouchaud Pub Month: 13-Apr-12 • Pages: 416pp ISBN: 978-1-119-95241-1 • Binding: Cloth Price: £70.00 • Trim Size: 15.24 x 22.86 cm Why to Buy: An essential volume of contributions from popular academics and practitioners on cutting-edge topics in market microstructure, high frequency finance and optimal trading strategies.


PROFESSIONAL L Private Equity

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The Sector ector Strategist egist

THE MATHEMA MATHEMATICS OF FINANCIAL MODELS + WEBSITE

PRIVATE EQUITY

THE SECTOR STRATEGIST

2ND EDITION

Kannoo Ravindran

Harry Cendrowski

USING ASSET ALLOCATION TO REDUCE RISK AND BOOST INVESTING RETURNS

Pub Month: 18-Apr-12 • Pages: 336pp ISBN: 978-1-118-00461-6 • Binding: Cloth Price: £65.00 • Trim Size: 15.24 x 22.86 cm Why to Buy: Real world case studies and solutions to everyday problems in the markets faced by professionals.

Pub Month: 11-Apr-12 • Pages: 480pp ISBN: 978-1-118-13850-2 • Binding: Cloth Price: £75.00 • Trim Size: 15.24 x 22.86 cm Previous Ed: 978-0-470-17846-1 Why to Buy: Shows investors and fund principals how to better quantify the risks and rewards of their investments through risk management.

ASSESSING THE MATH IN RISK MANAGEMENT

THE BUSINESS OF VENTURE CAPITAL

INVESTMENT THEORY & RISK MANAGEMENT + WEBSITE

Mahendra Ramsinghani

Steven Peterson

Michael B. Miller Pub Month: 11-Apr-12 • Pages: 336pp ISBN: 978-1-118-17062-5 • Binding: Cloth Price: £57.50 • Trim Size: 15.24 x 22.86 cm Why to Buy: Concise, plainly-written, practitioner focused text that lets you learn statistical finance outside of the classroom.

Pub Month: 29-Feb-12 • Pages: 272pp ISBN: 978-1-118-17190-5 • Binding: Cloth Price: £33.99 • Trim Size: 15.24 x 22.86 cm Why to Buy: Using asset allocation to reduce risk and boost investing returns.

Investment Theory & Risk Management + Website

Statistical Finance

STATISTICAL FINANCE

T. McIntosh

Pub Month: 05-Oct-11 • Pages: 432pp ISBN: 978-0-470-87444-8 • Binding: Cloth Price: £50.00 • Trim Size: 15.24 x 22.86 cm Why to Buy: A definitive guide for the venture capital practitioner that demystifies the key aspects of the business- Raising Capital, Due Diligence & Deal Structuring, Value Creation, and Exits.

Pub Month: 18-Apr-12 • Pages: 368pp ISBN: 978-1-118-12959-3 • Binding: Cloth Price: £65.00 • Trim Size: 15.24 x 22.86 cm Why to Buy: A unique perspective on applied investment theory and risk management from the Senior Risk Officer of the Virginia Retirement System, a major public pension plan.

Trading Volatility in Risky Markets

INTERNATIONAL FINANCIAL STATEMENT ANALYSIS, 2ND EDITION

INTERNATIONAL FINANCIAL STATEMENT ANALYSIS WORKBOOK, 2ND EDITION

Thomas R. Robinson CFA, Elaine Henry CFA

Thomas R. Robinson CFA, Hennie van Greuning CFA

TRADING VOLATILITY IN RISKY MARKETS FORECASTING, TRADING, AND HEDGING USING VOLATILITY-BASED INSTRUMENTS M. McCarty

Pub Month: 11-Apr-12 • Pages: 1032pp ISBN: 978-0-470-91662-9 • Binding: Cloth Price: £65.00 • Trim Size: 17.78 x 25.40 cm Previous Ed: 978-0-470-28766-8 Why to Buy: CFA definitive learnings on the most up to date detail on IFSA.

Pub Month: 11-Apr-12 • Pages: 208pp ISBN: 978-0-470-91663-6 • Binding: Paper Price: £30.99 • Trim Size: 17.78 x 25.40 cm Previous Ed: 978-0-470-28767-5 Why to Buy: Companion Workbook.

Pub Month: 18-Apr-12 • Pages: 272pp ISBN: 978-1-118-15141-9 • Binding: Cloth Price: £50-00 • Trim Size: 15.24 x 22.86 cm Why to Buy: Leading expert explains how to trade and hedge volatility.

MASTERING ELLIOTT WAVE PRINCIPLE

COMMODITY TRADER’S ALMANAC 2012

MATERIAL ADVERSE CHANGE

FROM ELEMENTARY CONCEPTS TO GLOBAL MARKET CASH FLOW ANALYSIS

Jeffrey A. Hirsch, John L. Person

Constance Brown Pub Month: 18-Apr-12 • Pages: 352pp ISBN: 978-0-470-92353-5 • Binding: Cloth Price: £50.00 • Trim Size: 17.78 x 25.40 cm Why to Buy: An innovative approach to applying Elliott Wave Principle to integrated global markets.

Pub Month: 09-Nov-11 • Pages: 192pp ISBN: 978-1-118-07847-1 • Binding: Cloth Price: £30.99 • Trim Size: 15.24 x 22.86 cm Previous Ed: 978-0-470-55745-7 Why to Buy: An indispensable resource for today’s active commodity, currency, futures, and ETF trader.

LESSONS LEARNED FROM THE M&A FAILUTRES OF THE GREAT RECESSION Robert Stefanowski Pub Month: 11-Apr-12 • Pages: 304pp ISBN: 978-1-118-06689-8 • Binding: Cloth Price: £45.00 • Trim Size: 15.24 x 22.86 cm Why to Buy: This book shows how companies can have a successful M&A through real-world examples that took place during the Great Recession.


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ACCOUNTANTS’ HANDBOOK

ACCOUNTANTS’ HANDBOOK

ACCOUNTANTS’ HANDBOOK

2 VOLUME SET, 12TH EDITION

VOLUME ONE, FINANCIAL ACCOUNTING AND GENERAL TOPICS, 12TH EDITION

VOLUME TWO, SPECIAL INDUSTRIES AND SPECIAL TOPICS, 12TH EDITION

D. R. Carmichael, O. Ray Whittington

D. R. Carmichael, Lynford Graham

Pub Month: 11-Apr-12 • Pages: 1056pp ISBN: 978-1-118-17182-0 • Binding: Paper Price: £80.00 • Trim Size: 17.78 x 25.40 cm Previous Ed: 978-0-471-79038-9 Why to Buy: Volume One available as a seperate volume.

Pub Month: 11-Apr-12 • Pages: 864pp ISBN: 978-1-118-17181-3 • Binding: Paper Price: £80.00 • Trim Size: 17.78 x 25.40 cm Previous Ed: 978-0-471-79039-6 Why to Buy: Volume Two available as a separate volume.

D. R. Carmichael, Lynford Graham Pub Month: 11-Apr-12 • Pages: 1920pp ISBN: 978-1-118-17180- 6 • Binding: Paper Price: £160.00 • Trim Size: 17.78 x 25.40 cm Why to Buy: The Accountants’ Handbook, Twelfth Edition provides comprehensive coverage of the field for accounting professionals who need quick, understandable, and thorough exposure to complex accounting-related subjects.

Benford’s Law

BENFORD’S LAW USING THE SECRET DISTRIBUTION OF THE DIGITS IN TABULATED DATA

BUSINESS RATIOS AND FORMULAS A COMPREHENSIVE GUIDE, 3RD EDITION

Mark Nigrini

Steven M. Bragg

Pub Month: 04-Apr-12 • Pages: 320pp ISBN: 978-1-118-15285-0 • Binding: Cloth Price: £55.00 • Trim Size: 15.24 x 22.86 cm Why to Buy: Provides and overview of Benford’s Law and shows how it can be applied to detect fraud and ensure integrity of data.

Pub Month: 14-Mar-12 • Pages: 384pp ISBN: 978-1-118-16996-4 • Binding: Cloth Price: £57.50 • Trim Size: 17.78 x 25.40 cm Previous Ed: 978-0-470-05517-5 Why to Buy: A complete appraisal of analytical tools available to managers to assess performance.

The Ethics Challenge in Public Service

PURSUING THE TRIPLE AIM SEVEN INNOVATORS SHOW THE WAY TO BETTER CARE, BETTER HEALTH, AND LOWER COSTS

HEALTHCARE FRAUD SECOND EDITION AUDITING AND DETECTION GUIDE Rebecca S. Busch Pub Month: 18-Apr-12 • Pages: 352pp ISBN: 978-1-118-17980-2 • Binding: Cloth Price: £50.00 • Trim Size: 15.24 x 22.86 cm Previous Ed: 978-0-470-12710-0 Why to Buy: A comprehensive resource for healthcare professionals on how to detect and audit for healthcare fraud.

Reading Theory and Reading Disorders Assessment

THE ETHICS CHALLENGE IN PUBLIC SERVICE

READING THEORY AND READING DISORDERS ASSESSMENT

A PROBLEM-SOLVING GUIDE, 3RD EDITION

Melissa Farrall

Maureen Bisognano, Charles Kenney

Carol W. Lewis, Stuart C. Gilman

Pub Month: 04-Apr-12 • Pages: 300pp ISBN: 978-1-118-20572-3 • Binding: Cloth Price: £30.99 • Trim Size: 15.24 x 22.86 cm Previous Ed: 978-0-7879-7217-2 Why to Buy: Uncovers working solutions to the biggest quality and cost challenges in health care services.

Pub Month: 04-Apr-12 • Pages: 360pp ISBN: 978-1-118-10986-1 • Binding: Cloth Price: £42.5 • Trim Size: 17.78 x 23.50 cm Price Ed: 978-0-7879-6756-7 Why to Buy: Should now be includes two new chapters, several new cases, updated examples, new exercises, a glossary.

Pub Month: 04-Apr-12 • Pages: 256pp ISBN: 978-0-470-87393-9 • Binding: Paper Price: £26.99 • Trim Size: 19.05 x 23.50 cm Why to Buy: A practical, accessible, and comprehensive guide that bridges the gap between reading theory and reading assessment methods.

Enhancing Minority Student Retention and Academic Performance HANDBOOK OF CLINICAL PSYCHOPHARMACOLOGY FOR PSYCHOLOGISTS

THE POST-BLACK AND WHITE CHURCH

Mark Muse, Bret A. Moore

Pub Month: 02-Apr-12 • Pages: 224pp ISBN: 978-1-118-03658-7 • Binding: Cloth Price: £16.99 • Trim Size: 15.24 x 22.86 cm Why to Buy: A blueprint for how to develop and sustain a multi-ethnic and Christ-centered community by offering a strong connection between theology, practical ministry models, and real stories of believers wrestling with what it means to be the church of the Bible today.

Pub Month: 04-Apr-12 • Pages: 384pp ISBN: 978-0-470-90757-3 • Binding: Cloth Price: £55.00 • Trim Size: 17.78 x 25.40 cm Why to Buy: Written by psychologists for psychologists, this unique resource provides an overview of key content areas in the growing specialty of medical psychology and includes a companion CD-ROM.

Efrem Smith

ENHANCING MINORITY STUDENT RETENTION AND ACADEMIC PERFORMANCE WHAT WE CAN LEARN FROM PROGRAM EVALUATIONS Jacqueline Fleming Pub Month: 02-Apr-12 • Pages: 464pp ISBN: 978-0-7879-5713-1 • Binding: Cloth Price: £24.99 • Trim Size: 17.78 x 23.50 cm Why to Buy: In Enhancing Minority Student Retention and Academic Performance, Dr. Fleming investigates what really works in promoting retention and increasing academic performance among minority students.


PROFESSIONAL L Better Together

BETTER TOGETH TOGETHER MAKING CHURCH MERGERS WORK Jim Tomberlin, Warren Bird Pub Month: 09-Apr-12 • Pages: 224pp ISBN: 978-1-118-13130-5 • Binding: Cloth Price: £16.99 • Trim Size: 15.24 x 22.86 cm Why to Buy: A practical handbook to help leaders of churches of any size figure out the best ways to unite, join, or merge into stronger, healthier congregations.

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UK PT April Sell-In