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Social Media and Online Marketing Books Catalogue Wiley brings together the leading experts in social media and online marketing to provide you with the latest tips and tools to integrate social media into your business. Highlights include Twitter Power 2.0, Engage! (foreword by Ashton Kutcher), Social Media 101 and Real-Time Marketing and PR. Don’t miss Inbound Marketing, Social Media Metrics and other new additions to the bestselling The New Rules of Social Media series endorsed by David Meerman Scott. There’s also a new 2nd edition of the number one marketing book, The New Rules of Marketing and PR. The popular An Hour a Day series covers everything you need to know about your chosen subject in just one hour a day! From Facebook Marketing to Social Media Marketing, these practical guides include case studies, step-by-step guides, checklists, quizzes and hands-on tutorials to help you execute your campaign in just one hour a day. We also have a wide range of For Dummies books – from Search Engine Optimization to Twitter Marketing, you can be sure to find a Dummies guide for you. Discover something new in social media and online marketing today. Don’t forget to sign up for our Wiley emails to receive the latest offers We like hearing from you, drop us an email using the addresses below. Megan Varilly, Marketing Manager: For book reviews please contact our Publicity Manager, Louise Campbell:

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s t n e t n Co David Meerman Scott Social Media


John Wiley & Sons Ltd • The Atrium Southern Gate • Chichester • PO19 8SQ Tel: +44 (0)1243 843294 All prices are correct at time of going to press but subject to change without any prior notice Follow on Twitter: dmscott

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New Media Marketing


Hour a Day Series


For Dummies




Online Marketing


Recommended reading


David Meerman Scott Real-Time Marketing & PR

How to instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now David Meerman Scott Bestselling author of The New Rules of Marketing & PR is back to show businesses how to react and respond immediately to what's happening with your company or products right now. News is more instantaneous than ever before – Twitter, blogs and media websites allow businesses to influence the news by responding to events in real-time, as they occur, before the opportunity is missed and customers see them as an unresponsive, clueless dinosaur. Organisations need a marketing and PR strategy in place to enable them to respond immediately to negative press or to the changing landscape with new products. They need to be able to react in time to make a difference. RealTime Marketing & PR articulates how real-time speed is a competitive advantage as well as a threat, and case studies of each are analyzed. Readers will learn how to develop and launch practical and effective real-time communication plans in order to win in today’s immediate, always-on world. • Includes dozens of examples from organizations large and small from all over the world • Explores new ideas about how fostering a real-time culture benefits organizations • Digs into details about how companies, nonprofits, government agencies, entrepreneurs and even jobseekers get a leg up on the competition by being first to market and by communicating quickly

Follow on Twitter: dmscott

Hardback | ISBN: 978-0-470-64595-6 256 pages | November 2010 | £16.99 | €20.00 | $24.95


David Meerman Scott Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History David Meerman Scott & Brian Halligan In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They pioneered a “freemium” business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music. Fast forward to today. Successful marketers continuously develop strategies based on those successfully used by the Dead, shifting focus away from products to customers in order to create demand. Written by Deadhead marketing gurus David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead will show you how to think and market like the band, which is to think and market differently. Each chapter presents and analyzes a marketing concept practiced by the Dead and a real-world example of that concept in action today. Specific topics include: • Get found by customers by being remarkable and making it easier for them to spread your message • Watch your competition but don’t follow them • Freemium content as a customer magnet • Create a community and let it tell your story • Disintermediation of the middle man • Teamwork • Embrace Technology

Follow on Twitter: dmscott


Hardback | ISBN: 978-0-470-90052-9 192 pages | August 2010 | £14.99 | €17.60 | $21.95

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David Meerman Scott The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Third Edition David Meerman Scott This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: • A new introduction discussing recent changes to the world of marketing and PR • A brand new chapter on mobile marketing • An additional chapter on real-time marketing and PR • Updated information on how to measure the success of your campaigns • A range of new tools • Fresh case studies

No. 1 UK

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Sales & Marketing Book 2009* *Nielsen Bookscan 2009, Sales & Marketing

Paperback | ISBN: 978-1-1180-2698-4 368 pages | August 2011 | £13.99 | €16.00 | $19.95

Also Available World Wide Rave

Tuned In

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Hardback | ISBN: 978-0-470-39500-4 208 pages | March 2009 | £15.99 | €18.40 | $22.95

Hardback | ISBN: 978-0-470-26036-4 224 pages | July 2008 | £18.99 | €22.40 | $27.95


David Meerman Scott The New Rules of Social Media book series is based on David Meerman Scott’s award-winning BusinessWeek bestseller, The New Rules of Marketing and PR, and are written by leading online marketing and social media experts. Each book in the series provides executives, entrepreneurs, and marketing professionals with a deeper understanding of the changing marketing landscape

Inbound Marketing


Get Found Using Google, Social Media, and Blogs Brian Halligan, Dharmesh Shah and David Meerman Scott


Learn how to leverage Google, social media, and blogs to “get found” online by current and potential customers. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to: • Improve your Google search rankings • Build a blog to promote your business • Grow and nurture a community on social media sites Follow on Twitter: bhalligan

• Analyze which of your online marketing efforts are working "If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."

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Hardback | ISBN: 978-0-470-49931-3 256 pages | Oct 2009 | £16.99 | €20.00 | $24.95

Seth Godin, author of Meatball Sundae

Get seen Online Video Secrets to Building Your Business Steve Garfield and David Meerman Scott If you’re ready to take full advantage of online video’s many benefits, Get Seen is the one resource you need. In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. • Examines success stories of how companies have used online video • Presents a series of plans and tools that businesses can follow as they expand onto the social web • Provides direction on how to record, edit, and export videos, where to post them, how to make it go viral Follow on Twitter: bhalligan


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Hardback | ISBN: 978-0-470-52546-3 323 pages | January 2010 | £16.99 | €20.00 | $24.95

David Meerman Scott Social Media Metrics How to Measure and Optimize Your Marketing Investment Jim Sterne and David Meerman Scott The only guide devoted exclusively to social media metrics Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you’ll find all of this and more: • How best to assess your Twitter and Facebook (hint: more is not always better) • How to maximize your social media ROI • How to use social media metrics to effectively make your case to skeptics

Hardback | ISBN: 978-0-470-58378-4 272 pages | April 2010 | £16.99 | €20.00 | $24.95

Follow on Twitter: jimsterne

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Beyond Viral How to Attract Customers, Promote Your Brand, and Make Money with Online Video Kevin Nalty and David Meerman Scott In Beyond Viral, Kevin Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty's online video success and find out how online stars are born, make money from online video and much more! • Foreword by veteran vlogger David Meerman Scott • Case studies of leading brands including Microsoft, Starbucks and MTV • Learn the successes and failures of top companies Hardback | ISBN: 978-0-470-59888-7 304 pages | September 2010 | £16.99 | €20.00 | $24.95

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Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Business Ann Handley, C.C. Chapman and David Meerman Scott Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. • Learn the art of storytelling and the science of journalism • Leverage social media and social tools to get your content distributed • Written by the Chief Content Officers of Hardback | ISBN: 978-0-470-64828-5 192 pages | December 2010 | £16.99 | €20.00 | $24.95 Follow on Twitter: marketingprofs

Social Media Engage

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated Brian Solis The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. • Introduces you to the psychology, behavior, and influence of the new social consumer • Shows how to define and measure the success of your social media campaigns for the short and long term • Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter • Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Follow on Twitter: briansolis

Also from Brian Solis The End of Business As Usual Rewire the Way You Work to Succeed in the Consumer Revolution Hardback | ISBN: 978-1-1180-7755-9 240 pages | September 2011 | £16.99 | €20.00 | $24.95


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Paperback | ISBN: 978-1-1180-0376-3 336 pages | March 2011 | £12.99 | €15.20 | $18.95

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Social Media This is Social Commerce

Turning Social Media into Business Through Awareness, Consideration, Conversation and Service Guy Clapperton Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means… and how to do it. Social media has moved on, it’s not enough to just be engaging your customers in fun chitchat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are!

this is social turning social media into business through awareness, consideration, conversion and service

In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.

guy clapperton

Includes: • Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook • Building a loyal community who will keep coming back and buying from you • How to offer superb customer service to your social media consumers • Developing new product especially for this new environment • Measuring your ROI

Follow on Twitter: GuyClapperton

‘endorsement from someone very prominent will go here’ Prominent Figure, Company

Paperback | ISBN: 978-0-85708-241-1 224 pages | November 2011 | £12.99 | €15.60 | $21.50

Also from Guy Clapperton This is Social Media

Bestr Selle

Tweet, Blog, Post and Link Your Way to Business Success This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you. Hardback | ISBN: 978-1-906465-70-4 210 pages | October 2009 | £12.99 | €15.60 | $19.95


Social Media Corporations Don't Tweet...People Do 50 Ideas That Make the Web Work at Work Euan Semple Social media isn’t just for the small, cool, start-up businesses or the fun, quirky brands… big business needs to harness the potential of the web too. But it isn’t always easy if you’re faced with ‘the way things are done’ in large, complex organisations. Luckily Euan Semple is here to offer his unique, expert advice on how to understand just how social media can help your corporation. The web is being used every day by your staff, your customers and your competitors – don’t get left behind. Euan is one of a handful of people in the world to have successfully deployed social media tools in a large, complex organisation and he offers solid, practical advice to make the web work for you at work.


Corporations Don’t Tweet…People Do includes: • Advice from a real expert – former Director of Knowledge Management at the BBC • No cyber-utopian theory, just practical tips that can be employed today • A look at useful web tools to make your job easier • How to find your corporate social media ‘voice’ • How to use social media for recruitment • … and much more

Follow on Twitter: euan

Paperback | ISBN: 978-1-1199-5055-4 288 pages | November 2011 | £17.99 | €21.50 | $29.95


Social Media Pimp My Site

The Day by Day Guide to SEO, Search Marketing, Social Media and Online PR Paula Wynne Online marketing just got sexier… "From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website."


Karen Hanton, MBE, founder of

Pimp it up, tart it up, sex it up – however, you say it, you need to do it if you want to make the most of your business. Don’t turn people off with a dull-as-dishwater website that’s impossible to find and navigate – get wise and learn exactly how to win online. Pimp My Site is a Do it Yourself guide to marketing a website through optimisation, search marketing, promotion, social media and publicity. Using a simple, step-by-step programme, with screenshots and visuals, it takes you through exactly what needs to be done, in an incredibly easy-to-follow way. Pimp My Site covers: • Keywords and keyword tools • Search Engine Optimisation • Online Marketing • Video and YouTube • Social Media • PR and online PR tools • Website awards • Email Marketing and email tools • …and much more



Paperback | ISBN: 978-0-85708-242-8 224 pages | November | £tbc | €tbc | $tbc Follow on Twitter: PaulaWynne


Social Media Watch the video!

Socialnomics How Social Media Transforms the Way We Live and Do Business Erik Qualman The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics – where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap into its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. Paperback | ISBN: 978-0-470-63884-2 320 pages | £11.99 | €13.60 | $16.95

Follow on Twitter: equalman

The Social Media Bible

Open Leadership How Social Technology Can Transform the Way You Lead Charlene Li

Tactics, Tools and Strategies for Business Success 2nd Edition Lon Safko The bestselling bible for social media is now completely revised and updated! The Social Media Bible transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

In Open Leadership Charlene Li (co-author of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. Charlene Li explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations. "If you work for a major brand or even a minor one, you're probably scared to death. After all, if you're a top-down organization, the Internet is not your friend. Here's a tip: Buy two copies of Charlene's new book, one for your boss and one for you." Seth Godin, author, Linchpin

Follow on Twitter: lonsafko

Paperback | ISBN: 978-0-470-62397-8 792 pages | October 2010 | £19.99 | €24.00 | $29.95


Follow on Twitter: charleneli

Hardback | ISBN: 978-0-470-59726-2 336 pages | June 2010 | £18.99 | €22.40 | $27.95

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Social Media

Trust Agents Using the Web to Build Influence, Improve Reputation and Earn Trust Revised and Updated Chris Brogan The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition! Learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. Paperback | ISBN: 978-0-470-63549-0 302 pages | September 2010 | £11.99 | €13.60 | $16.95 Follow on Twitter: chrisbrogan

Social Media 101 Tactics and Tips to Develop Your Business Online Chris Brogan In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. • Features specific strategies, tactics, and tips to improve your business through improved social media and online marketing • Looks at social media and the wider online universe from a strictly business perspective

Hardback | ISBN: 978-0-470-56341-0 352 pages | March 2010 | £15.99 | €18.40 | $22.95

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See Chris Brogan’s You Tube Channel


Social Media Digital Impact

Marketing to the Social Web

The Two Secrets to Online Marketing Success Vipin Mayar, Geoff Ramsey Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easyto-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. Whether your budget is corporate-sized or on a shoestring you'll want to achieve the measurable bottom-line improvements that come with Digital Impact.

Hardback | ISBN: 978-0-470-90572-2 304 pages | July 2011 | £16.99 | €20.00 | $24.95

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Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney Blogging and social media expert Paul Chaney explains how to design a comprehensive marketing strategy using traditional and new media platforms. The Digital Handshake covers practical, effective business applications for blogging, social networking, online video, microblogging and much more.

Hardback | ISBN: 978-0-470-41097-4 272 pages | March 2009 | £16.99 | €20.00 | $24.95

How Digital Business Reputations Are Created Over Time and Lost in a Click Larry Weber Sticks and Stones, shows how to build reputation equity through online publicity, organizational moral purpose, and strong business relationships.

Follow on Twitter: pchaney

Follow on Twitter: The LarryWeber

Facebook: The Digital Handshake

Hardback | ISBN: 978-0-470-49927-6 272 pages | October 2009 | £16.99 | €20.00 | $24.95


Marketing must reach out into new forms, media, and models. Social media guru Larry Weber presents an exceptional opportunity to use these new social media tools and models to reach new markets, even in today's fragmented media environment.

Also available Sticks and Stones

The Digital Handshake

How Digital Customer Communities Build Your Business 2nd Edition Larry Weber

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Hardback | ISBN: 978-0-470-45738-2 240 pages | July 2009 | £16.99 | €20.00 | $24.95

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Social Media The Social Media Management Handbook

Social Marketing to the Business Customer

Everything You Need To Know To Get Social Media Working In Your Business Robert Wollan, Nick Smith, Catherine Zhou

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Paul Gillin, Eric Schwartzman

Every organization wants to implement social media, but it is difficult to create processes and manage employees to make this happen. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy.

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. This hands-on guide is the first book devoted entirely to B2B social marketing and covers topics unique to this segment, including cost justification, B2B search engine optimization, and what's coming next.

Hardback | ISBN: 978-0-470-65124-7 352 pages | January 2011 | £18.99 | €22.40 | $27.95

Hardback | ISBN: 978-0-470-63933-7 250 pages | February 2011 | £18.99 | €22.40 | $27.95

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Measure What Matters

Comprehensive Digital Business Strategy for the Social Media Era Larry Weber

Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships Katie Delahaye Paine

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Hardback | ISBN: 978-0-470-65170-4 260 pages | April 2011 | £16.99 | €20.00 | $24.95

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Listen First!

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed - with powerful results. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line. Hardback | ISBN: 978-0-470-92010-7 252 pages | April 2011 | £18.99 | €22.40 | $27.95

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The New Relationship Marketing

Turning Social Media Conversations Into Business Advantage Stephen D. Rappaport

How to Build a Large, Loyal, Profitable Network Using the Social Web

Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.

Hardback | ISBN: 978-0-470-93551-4 302 pages | April 2011 | £16.99 | €20.00 | $24.95

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Mari Smith People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." This book helps businesspeople and marketers master this crucial new skill set through a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales and more. Hardback | ISBN: 978-1-1180-6306-4 224 pages | September 2011 | £16.99 | €20.00 | $24.95


Twitter Twitter Power 2.0 How to Dominate Your Market One Tweet at a Time Joel Comm & Anthony Robbins In this revised and updated edition of Twitter Power 2.0, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. • Updated with thirty percent new material, including all the latest business applications for Twitter • Includes new, recent case studies of companies at the forefront of the Twitter movement • Helps you develop your own social networking strategy to meet your specific business needs Twitter Power 2.0 is a must-have book for any business leader who wants to keep up with the social media movement.

Follow on Twitter: joelcomm

Paperback | ISBN: 978-0-470-56336-6 268 pages | May 2010 | £11.99 | €13.60 | $16.95

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Also available from Joel Comm KaChing How to Run an Online Business that Pays and Pays

Hardback | ISBN: 978-0-470-59767-5 235 pages | July 2010 | £16.99 | €20.00 | $24.95

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140 Characters

Twitter, Tips, Tricks and Tweets

A Style Guide for the Short Form Dom Sagolla

2nd Edition Paul McFedries

In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor.

Updated and expanded to cover all the latest new features added to Twitter, this full colour, compact book is for anyone wanting to find out how to get the most out of Twitter. Follow on Twitter: paulmcf

Paperback | ISBN: 978-0-470-624661 288 pages | May 2010 | £13.99 | €16.00 | $19.99


Follow on Twitter: Dom

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Paperback | ISBN: 978-0-470-55613-9 208 pages | October 2009 | £11.99 | €14.40 | $17.95

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New Media Marketing Google Analytics

Advanced Web Metrics with Google Analytics™

3rd Edition Jerri Ledford and Mary E. Tyler

2nd Edition Brian Clifton

Paperback | 9780470531280 448 pages | November 2009 £23.99 | €28.00 | $34.99

Follow on Twitter: googlegeek

Paperback | 9780470562314 528 pages | March 2010 £26.99 | €32.00 | $39.99 Sample chapter

Performance Marketing with Google Analytics

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Actionable Web Analytics Using Data to Make Smart Business Decisions Jason Burby, Shane Atchison and Jim Sterne

Strategies and Techniques for Maximizing Online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni Paperback | 9780470578315 456 pages | May 2010 £26.99 | €32.00 | $39.99

Follow on Twitter: BrianClifton

Paperback | 9780470124741 288 pages | May 2007 £19.99 | €26.10 | $29.99 Sample chapter

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Yahoo! Web Analytics

Multichannel Marketing

Tracking, Reporting, and Analyzing for Data-Driven Insights Dennis R. Mortensen

Metrics and Methods for On and Offline Success Akin Arikan Paperback | 9780470239599 288 pages | April 2008 £19.99 | €24.00 | $29.99

Paperback | 9780470424247 408 pages | May 2009 £26.99 | €32.00 | $39.99 Follow on Twitter: DennisMortensen

Follow on Twitter: AkinArikan

Your Google Game Plan for Success

Always Be Testing The Complete Guide to Google™ Website Optimizer Bryan Eisenberg, John Quarto-von Tivadar, Lisa T. Davis and Brett Crosby

Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer Joe Teixeira

Paperback | 9780470290637 336 pages | August 2008 £19.99 | €24.00 | $29.99 Sample chapter

Paperback | 9780470641644 456 pages | September 2010 £19.99 | €24.00 | $29.99 Follow on Twitter: jtex316


New Media Marketing Search Engine Optimization (SEO) Secrets

SEO Search Engine Optimization Bible 2nd Edition Jerri Ledford

Danny Dover Paperback | 9780470554180 336 pages | December 2010 £23.99 | €28.00 | $34.99

Paperback | 9780470452646 528 pages | April 2009 £26.99 | €32.00 | $39.99

Follow on Twitter: DannyDover

Follow on Twitter: googlegeek

Search Engine Optimization

Landing Page Optimization

Your visual blueprint™ for effective Internet marketing 2nd Edition Kristopher B. Jones

The Definitive Guide to Testing and Tuning for Conversions Tim Ash

Paperback | 9780470620755 336 pages | July 2010 £21.99 | €24.00 | $29.99 Follow on Twitter: krisjonescom

Paperback | 9780470174623 384 pages | January 2008 £19.99 | €24.00 | $29.99 Sample chapter


Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future John Blossom

Secrets for Blogging Your Way to a Six-Figure Income, 2nd Edition Darren Rowse, Chris Garrett

Paperback | 9780470379219 368 pages | January 2009 £16.99 | €20.00 | $24.99

Paperback | 9780470616345 240 pages | April 2010 £16.99 | €20.00 | $24.99 Sample chapter

Advanced Google AdWords Brad Geddes Paperback | 9780470500231 552 pages | April 2010 £26.99 | €32.00 | $39.99

Follow on Twitter: bgtheory


Follow on Twitter: tim_ash

Content Nation

Follow on Twitter: jblossom

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Follow on Twitter: ProBlogger

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Learn the easy way... with AN HOUR A DAY! Search Engine Optimization

Internet Marketing An Hour a Day Matt Bailey

An Hour a Day 2nd Edition Jennifer Grappone And Gradiva Couzin Search Engine Optimization: An Hour a Day, Second Edition offers quick advice, bite-sized tasks, and smart tools to help you increase visibility for your website on Bestseller the major search engines. This bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy, do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses.

Paperback | 9780470226643 384 pages | April 2008 | £19.99 | €24.00 | $29.99

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Email Marketing

Paperback | 9780470633748 600 pages | April 2011 | £19.99 | €24.00 | $29.99

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Pay-Per-Click Search Engine Marketing An Hour a

An Hour a Day Jeanniey Mullen, David Daniels And David Gilmour Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, stepby-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Paperback | 9780470386736 | 312 pages November 2008 | £19.99 | €24.00 | $29.99

If you've been seeking a practical, day–by–day, do–it– yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step–by–step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay–per–click strategies.

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Day David Szetela and Joseph Kerschbaum

Shows how to successfully launch a winning campaign, including how to effectively bid for position, monitor the launch once the switch is flipped, and then gather, interpret, report, and act upon data collected from the campaign.

Paperback | 9780470488676 432 pages | July 2010 | £19.99 | €24.00 | $29.99

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Learn the easy way... with AN HOUR A DAY! Facebook Marketing

Twitter Marketing

An Hour a Day Chris Treadaway And Mari Smith

An Hour a Day Hollis Thomases

Follow on Twitter: hollisthomases

Paperback |9780470569641 312 pages | May 2010 | £19.99 | €24.00 | $29.99

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YouTube and Video Marketing

Social Media Marketing The Next Generation of Business Engagement Dave Evans, Susan Bratton with Jake McKee

An Hour a Day Greg Jarboe

Follow on Twitter: gregjarboe

Paperback | 9780470459690 504 pages | August 2009 | £19.99 | €24.00 | $29.99

Paperback | 9780470562260 504 pages | Jan 2010 | £19.99 | €24.00 | $29.99

Facebook: socialmediaskills

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Paperback | 9780470634035 408 pages | Oct 2010 | £19.99 | €24.00 | $29.99

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Best selling web analytics title Web Analytics 2.0 The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik

Bestr Selle

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Follow on Twitter: avinashkaushik

Paperback | 9780470529393 | 504 pages October 2009 | £26.99 | €33.40 | $39.99


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Sometimes you need essential advice presented in an easy format, so you can learn and apply it quickly. For Dummies guides are perfect for this. From SEO and social networking to email marketing and landing page optimisation, there is a For Dummies book to help you develop your marketing strategies.

Web Marketing All-In-One Desk Reference For Dummies John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten And Michael Becker

Mobile Marketing For Dummies Michael Becker And John Arnold Paperback | 9780470616680 360 pages | September 2010 | £17.99 | €20.90 | $24.99

Paperback | 9780470413982 936 pages | March 2009 | £22.99 | €29.20 | $34.99

Web Marketing For Dummies 2nd Edition Jan Zimmerman

Social Media Marketing All-in-One For Dummies Jan Zimmerman, Doug Shalin

Paperback | 9780470371817 432 pages | December 2008 | £15.99 | €17.90 | $24.99

Paperback | 9780470584682 840 pages | September 2010 | £21.99 | €24.00 | $29.99

Landing Page Optimization For Dummies

Twitter Marketing For Dummies

Martin Harwood And Michael Harwood

Kyle Lacy

Paperback | 9780470502112 408 pages | September 2009 | £21.99 | €25.00 | $29.99

Paperback | 9780470561720 312 pages | November 2009 | £17.99 | €20.90 | $24.99

Search Engine Optimization For Dummies

Facebook Marketing For Dummies

4th Edition Peter Kent

Paul Dunay and Richard Krueger

Paperback | 9780470881040 456 pages | December 2010 | £21.99 | €25.00 | $29.99

LinkedIn For Dummies 2nd Edition Joel Elad Paperback | 9780470948545 384 pages | March 2011 | £17.99 | €20.00 | $24.99

Google Adwords For Dummies 2nd Edition Howie Jacobson Paperback | 9780470455777 432 pages | September 2010 | £17.99 | €20.90 | $24.99

Paperback | 9780470487624 312 pages | September 2009 | £17.99 | €20.90 | $24.99

Facebook Advertising For Dummies Paul Dunay, Richard Krueger and Joel Elad Paperback | 9780470637623 336 pages | April 2010 | £17.99 | €20.90 | $24.99

Corporate Blogging For Dummies Douglas Karr And Chantelle Flannery Paperback | 9780470604571 432 pages | August 2010 | £17.99 | €20.00 | $24.99


Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History David Meerman Scott, Brian Halligan & Bill Walto


Stop Marketing. Start Engaging Scott Stratten If you're ready to stop marketing and start engaging, then welcome to UnMarketing. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. • Shows how to create a mindset and systems to roll out a new, 21st century marketing approach • Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/ engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray • Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Follow on Twitter: unmarketing

Facebook: UnMarketing

Hardback | ISBN: 978-0-470-61787-8 272pp | September 2010 | £16.99 | €20.00 | $24.95

See the video

Follow on Twitter: dmscott


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Online Marketing Online Marketing A User’s Guide Murray Newlands The internet has changed how most people do their jobs beyond recognition. Sometimes that’s quite exciting, and other times it’s pretty frightening. •  What is SEO anyway? •  What does affiliate marketing actually mean? •  What’s the difference between a digital brand and a ‘real’ one? Online Marketing: A Users Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future might hold. With this book you’ll make more money, impress your colleagues and know your customers more.

Hardback | ISBN: 978-0-470-97384-4 230 pages | April 2011 | £16.99 | €20.40 | $27.50

Follow on Twitter: murraynewlands

Also Available The Handbook of Online and Social Media Research

The Social Media Management Handbook

Tools and Techniques for Market Researchers

Everything You Need to Know To Get Social Media Working In Your Business

Ray Poynter

Robert Wollan & Nick Smith

Hardback | ISBN: 978-0-470-71040-1 480 pages | August 2010 | £39.99 | €48.00 | $65.00

Hardback | ISBN: 978-0-470-65124-7 352 pages | December 2010 | £18.99 | €22.40 | $27.95


Online Marketing

The Dragonfly Effect

Social Nation

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Jennifer Aaker, Andy Smith and Chip Heath (author of Made to Stick), foreword by Dan Ariely (author of Predictably Irrational)

How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Barry D. Libert

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. Featuring case studies from global companies such as Gap, Starbucks and many more, The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

100 ways to use social media to improve your business! The Rise of the Social Nation describes how businesses can engage customers, employees, suppliers, and shareholders in a mutually beneficial alliance by creating a well-designed and managed portfolio of social media initiatives. Hardback | ISBN: 978-0-470-59926-6 256 pages | September 2010 | £16.99 | €20.00 | $24.95

Hardback | ISBN: 978-0-470-61415-0 256 pages | October 2010 | £17.99 | €20.80 | $25.95

Social Media at Work How Networking Tools Propel Organizational Performance Arthur L. Jue, Jackie Alcalde Marr and Mary Ellen Kassotakis In Social Media at Work three organizational development experts from Oracle Corporation offer down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Hardback | ISBN: 978-0-470-40543-7 240 pages | October 2009 | £19.99 | €24.00 | $29.95


The Social Network Business Plan 18 Strategies That Will Create Great Wealth David Silver The Social Network Business Plan gives readers concrete plans for the creation and execution of social-networking business models. It reveals where profits will come from as online advertising withers away, and it presents sustainable business models that will really work. Hardback | ISBN: 978-0-470-41983-0 224 pages | March 2009 | £16.99 | €20.00 | $24.95

Online Marketing The Little Black Book of Online Business

Throwing Sheep in the Boardroom

1001 Insider Resources Every Business Owner Needs Paul Galloway

How Online Social Networking Will Transform Your Life, Work and World Matthew Fraser & Soumitra Dutta

The ultimate business resource for anyone who does business online!

"If you want to understand why Wikipedia is changing the world, this book is a must read." Jimmy Wales, Founder, Wikipedia

Hardback | ISBN: 978-0-470-40776-9 272 pages | February 2009 | £15.99 | €18.40 | $22.95

Hardback | ISBN: 978-0-470-74014-9 344 pages | November 2008 | £15.99 | €19.20 | $29.95

Tactical Transparency How Leaders Can Leverage Social Media to Maximize Value and Build their Brand Shel Holtz & John C. Havens A roadmap for companies communicators seeking to understand and develop their organization's transparency strategy. Hardback | ISBN: 978-0-470-29370-6 320 pages | November 2008 | £23.99 | €28.00 | $34.95

eBoot Camp Proven Internet Marketing Techniques to Grow Your Business Corey Perlman All the tools you need to increase profits using successful websites, blogs, e-newsletters, and more. Hardback | ISBN: 978-0-470-41159-9 208 pages | February 2009 | £15.99 | €18.40 | $22.95

The Findability Formula The Easy, Non-Technical Approach to Search Engine Marketing Heather F. Lutze Search marketing expert Heather Lutze teaches readers the findability formula to rankings and, in turn, profits. Paperback | ISBN: 978-0-470-42090-4 288 pages | March 2009 | £15.99 | €18.40 | $22.95

Flip the Funnel How to Use Existing Customers to Gain New Ones Joseph Jaffe Explains how a company or a brand can use their existing customer base to gain new ones, saving themselves time and money. Hardback | ISBN: 978-0-470-48785-3 304 pages | February 2010 | £19.99 | €24.00 | $29.95

Strategic Market Creation A New Perspective on Marketing and Innovation Management Karin Tollin and Antonella Caru This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes: Knowledge, Processes and Capabilities for Market Creation and Co-Creation of Meaningful Experiences with Customers. Paperback | ISBN: 978-0-470-69427-5 464 pages | July 2008 | £36.99 | €44.40 | $60.00

Consumer Behaviour 2nd Edition Martin M. Evans, Gordon Foxall and Ahmad Jamal This 2nd edition has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective learning. Paperback | ISBN: 978-0-470-99465-8 576 pages | March 2009 | £40.99 | €49.20 | $70.00


Online Marketing The Marketing Century

Marketing 3.0

How Marketing Drives Business and Shapes Society CIM and Jeremy Kourdi

From Products to Customers to the Human Spirit Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Celebrating 100 years of Marketing the leading body for marketing and business development, the Chartered Institute of Marketing (CIM) looks at the development and evolution of marketing and highlights key topics that have defined the subject in that period, and that will shape the future. This book captures the thoughts and ideas of leaders in marketing including Martha Rogers and Don Pepper, Malcolm McDonald and many more. Hardback | ISBN: 978-0-470-66015-7 256 pages | February 2011 | £19.99 | €24.00 | $32.50

Listen to your B2B Market, Generate Major Account Leads, and Build Client Relationships Paul Gillin and Eric Schwartzman

Your Online Strategy IS Your Business Strategy Vanessa Fox Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities – and give you a major advantage over competitors.

Digimarketing The Essential Guide to New Media and Digital Marketing Kent Wertime and Ian Fenwick Hardback | ISBN: 978-0-470-82231-9 420 pages | March 2008 | £19.99 | €23.00 | $32.99

Hardback | ISBN: 978-0-470-59882-5 188 pages | May 2010 | £16.99 | €20.00 | $24.95

Social Marketing to the Business Customer

Marketing in the Age of Google

Hardback | ISBN: 978-0-470-53719-0 242 pages | May 2010 | £17.99 | €20.80 | $25.95

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

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The first book devoted entirely to B2B social marketing! Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! Hardback | 978-0-470-63933-7 272 pages | December 2010 | £18.99 | €22.40 | $27.95

Attention! This Book Will Make You Money How to Use Attention-Getting Online Marketing to Increase Your Revenue Jim F. Kukral Shows how small businesses with small budgets can compete and profit by using attention-getting marketing techniques online. Hardback | ISBN: 978-0-470-59927-3 290 pages | August 2010 | £16.99 | €20.00 | $24.95


Recommended reading for marketing professionals... Marketing Communications

Strategic Market Management

A Brand Narrative Approach Micael Dahlen, Fredrick Lange and Terry Smith

Global Perspectives David A. Aaker and Damien McLoughlin

Marketing Communications features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. Includes full colour examples of brands, and studentfriendly diagrams.

A European adaptation of Strategic Market Management, 9th Edition written by David Aaker, this new edition is suitable for all business students studying strategy and marketing courses in the UK and Europe.

Paperback | ISBN: 978-0-470-31992-5 606 pages | Dec 2009 | £42.99 | €51.60 | $70.00

Paperback | ISBN: 978-0-470-68975-2 368 pages | March 2010 | £36.99 | €44.40 | $60.00

Marketing Plans

Value-Based Marketing

How to Prepare Them, How to Use Them 7th Edition Malcolm McDonald and Hugh Wilson

Marketing Strategies for Corporate Growth and Shareholder Value 2nd Edition Peter Doyle

This thoroughly revised and updated seventh edition helps and encourages practicing managers with the difficult task of marketing planning. Marketing Plans illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. Paperback | ISBN: 978-0-470-66997-6 480 pages | February 2011 | £34.99 | €42.00 | $60.00

Strategic Market Creation A New Perspective on Marketing and Innovation Management Karin Tollin and Antonella Caru This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes: Knowledge, Processes and Capabilities for Market Creation and Co-Creation of Meaningful Experiences with Customers. Paperback | ISBN: 978-0-470-69427-5 464 pages | July 2008 | £36.99 | €44.40 | $60.00

Fully updated and enhanced with new case studies and statistics, Value-Based Marketing is an introduction to shareholder value analysis, essential for the marketing professional. • Explains how marketing generates shareholder value • Shows how management can evaluate strategies to stimulate effective marketing • Includes contributions from well-respected international marketing experts Hardback | ISBN: 978-0-470-77314-7 380 pages | October 2008 | £34.99 | €42.00 | $60.00

Competitive Success How Branding Adds Value John Andrew Davis Competitive Success explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Hardback | ISBN: 978-0-470-99822-9 422 pages | December 2009 | £32.99 | €39.60 | $55.00




k o o B

Social Media and Online Marketing  

Social Media and Online Marketing

Social Media and Online Marketing  

Social Media and Online Marketing