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What You Need to Know About….Business York Notes for the business world ROGER TRAPP Introducing Capstone’s new, essential business series What You Need to Know About…

These accessible books will get anyone up to speed on a core business subject, fast. So, whether it be for a new job, a new responsibility, or a meeting with someone you need to impress, these books will tell you everything you need to get by as someone who knows their stuff. They contain the essentials, the basics, the foundation knowledge, the stuff you’re too embarrassed to ask. They’re about getting a broad, base knowledge of these subjects and getting it fast. They’re a cramming course in business basics. What You Need to Know About… Business contains: • Who You Need to Know – All the key figures and business gurus • Who Said It – Quotes from famous figures in the business world • How You Need to Do It – Key tips for using the knowledge in each chapter practically in your everyday working life • Where You Need to Go Online – Key websites and online resources you should check out • What You Need to Read – Suggestions for further reading for each topic throughout the book • If You Only Remember One Thing – Short, fast summary lines for each chapter

ISBN: 978-0-857-08115-5 PAGES: 224

About the Author

PRICE: £12.99

Roger Trapp has written about businesses of all sorts and sizes for more than two decades. He is a business writer for the Independent and Independent on Sunday, and also writes for Director magazine and Management Today.

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BINDING: Paperback TRIM SIZE: 19.8 x 12.6 cm PUB MONTH: October 2010


Make It Happen The Prince’s Trust Guide to Starting Your Own Business THE PRINCE’S TRUST The first all-in-one start up guide from the UK’s most respected business organisation

This is the age of the young entrepreneur. All over the country young people are fighting the recession, overcoming unemployment and making things happen. There is a thriving culture of youth enterprise spurred by programmes like Dragons’ Den and The Apprentice. And the Prince’s Trust is the leading force behind this phenomenon. Set up by HRH The Prince of Wales in 1976 this charity helps thousands of 18-35s set up businesses every year – and now all their wisdom and expertise have been put together in this full colour, engaging book.

Also Available

Includes: • Coming up with your business idea

The SMARTA Guide to Small Business 978-1907312-52-6, £19.99

• Getting funding • Writing your business plan

The Complete Small Business Guide 978-1-841-12686-9, £14.99

• Finding an office • Making your first sales • Dealing with the finances • Real life stories from successful entrepreneurs • Tips and advice from famous business celebrities

ISBN: 978-0-857-08045-5

About the Author

PAGES: 256 PRICE: £12.99

Founded in 1976, by HRH the Prince of Wales, the Prince’s Trust provides financial and practical support to young entrepreneurs. The Trust has a list of high-profile Fellows and celebrity supporters including James Cann and Mike Clare.

BINDING: Paperback TRIM SIZE: 21.6 x 13.5 cm PUB MONTH: October 2010

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How Did I Get Here? The Ascent of an Unlikely CEO TONY HAWK with PAT HAWK The most famous skateboarder ever shares the business secrets to his success!

• Includes fundamental lessons for business success: Tony’s story (told in his own words) demonstrates that authenticity was key in building his brand and image • 1 Million Followers: Tony currently has over 1 million followers on Twitter- a number that grows every day. Tony will leverage this natural fan base for the book's promotion

Also Available

Doing Business the Orange County Choppers Way

THE RIDE of a LIFETIME h

Tony Hawk ranks among the richest pitchmen in any sport. And in a sport that’s especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience. Tony has secured endorsement deals with major brands and currently runs one of the most acclaimed skateboard companies as well as a clothing line and video game series that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. How has he done it?

PAUL TEUTUL, Sr.

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with Mark Yost

The Ride of a Lifetime 978-0-470-56342-7, £11.99

• The Tony Hawk Global Empire: Tony is worth an estimated $400 million+ from his clothing video game series, skateboarding company and sports tour • Unique Family Collaboration: The success of Tony Hawk, Inc. is also a family story, so Tony has brought on his sister Pat to co-author this book and help oversee the support the brand will give the book

ISBN: 978-0-470-63149-2

About the Authors

PAGES: 272

Tony Hawk (www.tonyhawk.com) is the most famous and influential skateboarder of all time. Today he is the Founder, President, and CEO of Tony Hawk, Inc. Pat Hawk is Tony's older sister; Pat has been Vice President and COO of Tony Hawk, Inc. since 1997.

BINDING: Hardback

PRICE: £16.99

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

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The Social Media Bible Tactics, Tools, and Strategies for Business Success 2nd Edition LON SAFKO The bestselling bible to social media, now completely revised and updated!

The Social Media Bible, 2nd Edition is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing use social media to reach their desired audiences with power messages and efficiency. In this second edition, each of the three parts is updated to reflect the most current social media trends. • Revised and Updated: Websites and URLs will be updated throughout • New Case Studies: throughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media • Successful First Edition: Published in May 2009, the first edition has already shipped 20,309 (UK sales = 2700) copies. It has been featured in print articles including The New York Times and CFO Magazine, online magazine articles including Tech News World, and over 400 blogs • Speaking Schedule: Each year, Lon speaks in over 100 cities to more than 10,000 people on the topic of social media • Radio Show: Due to the success of The Social Media Bible, Lon has joined the John Adam Business Show on KFNN Talk Radio as the Social Media Guru. The show has 40,000 listeners

Also Available

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Socialnomics 978-0-470-47723-6, £16.99 Social Media 101 978-0-470-56341-0, £15.99 This is Social Media 978-1-9064-6570-4, £12.99

ISBN: 978-0-470-62397-8

About the Author

PAGES: 832

Lon Safko (www.lonsafko.com) is a social media author, speaker, coach, and strategist. With over 20 years of experience, Lon works with Fortune 500 companies to help them develop effective social media marketing strategies.

PRICE: £19.99 BINDING: Paperback TRIM SIZE: 19.05 x 23.50 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-470-41155-1

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Uprising Will Emerging Markets Shape or Shake the World Economy? GEORGE MAGNUS A must-read for anyone who cares about the future of the global economy

Emerging markets are big news. But after the financial crisis, what does the future really hold for them? And what does this future mean for global business? George Magnus, one of the world’s most respected economic analysts, is your guide through the challenges and opportunities for emerging markets and those doing business in them. This magisterial book looks in detail at China and India. Magnus takes in his sweep everything from commodity prices to climate change, to provide a compelling analysis of what the future might look like. • Expert Author: George Magnus’s research is widely known and respected in the financial services community and the business media. He gained a great deal of kudos for accurately predicting the credit crunch in early 2007

By the Same Author

The Age of Aging 978-0-470-82291-3, £19.99

• Excellent PR platform: Magnus has recently featured in the Telegraph, Guardian, Times, FT and Prospect Magazine. He’s also often a commentator on Radio 4’s Today programme and on Channel 4 and the World Service • Regular speaker: George speaks frequently to business leaders in the UK, India and Hong Kong

About the Author

ISBN: 978-0-470-66082-9

George Magnus is an internationally respected economist. He is currently the senior economic adviser at UBS investment bank. His previous book The Age of Aging sold near 2700 in the UK markets (ISBN 978-0-470-82291-3) and received an abundance of publicity including Financial Times, The Economist, Financial World and Daily Telegraph.

PRICE: £19.99

PAGES: 288

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

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What’s Wrong with Work 5 Things You Can Do to Make it Right for You BLAIRE PALMER Make work work for you!

Work isn’t working. We all love to hate our jobs. Everyone moans about the same things: we’re not listened to; we’re not trusted; we spend our time in pointless meetings; we’re weighed down by bureaucracy; we hate our boss; we’re overloaded and work saps time and energy from the rest of our lives. It shouldn’t be like this. Work ought to be, and can be, meaningful and fulfilling. In What’s Wrong with Work? Blaire Palmer shows how work can change.

Also Available

• Real advice from a leading executive coach: Blaire Palmer honestly discusses the problems we all face at work and the reasons that the business world causes stress and frustration • Essential reading for the modern office: Packed with case studies and tips, What’s Wrong with Work provides real, practical solutions of “work that works” showing what you can do to make a difference now! • PR: Blaire Palmer’s time as a journalist and news producer have given her excellent PR contacts. She is a regular contributor to Healthy Magazine.

Bestselling author of

Work-Life Balance For Dummies 978-0-470-71380-8, £15.99 Live Life, Love Work 978-1-9073-1202-1, £10.99 The Personal Efficiency Program 978-0-470-37131-2, £13.99

About the Author Blaire Palmer (www.blairepalmer.com) is one of the most experienced and respected executive coaches, creative facilitators and trainers in the UK. Blaire is the author of two previous business titles The Hyper Creative Personality (New Holland, 2007) and The Recipe for Success (A C Black, 2009).

ISBN: 978-0-470-66097-3 PAGES: 224 PRICE: £12.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

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The Negotiation Book STEVE GATES The comprehensive guide to getting the most from negotiation - from the world expert

In a world where people seem desperate to tell you the right way to negotiate, Steve Gates tells the truth about negotiation: there is no right way. Instead The Negotiation Book provides you with all the information and skills you need to get the best deal in any circumstance. Arguing that skilled negotiators need to use a range of 14 behaviours and 10 traits, the book then uses the idea of a “clockface” to show a range of negotiation situations, and how you should respond to each one. These insights from one of the world’s leading negotiators could save you thousands!

Also Available

BEYOND DEALMAKING five steps to negotiating PROFITABLE REL ATIONSHIPS

MEL ANIE BILLINGS-YUN

• Step-by-Step Format: Takes you through a “clockface” of negotiation, from bartering to long-term relationships • Negotiation - a growing market: The negotiation category has grown to form 1.3% of the overall business market in recent years, yet there has been no definitive theory of negotiation since Getting to Yes. This book will fill that gap • The Gap Partnership: The book will be supported and promoted by The Gap Partnership, the world’s leading negotiation consultancy. Steve established the partnership in 1997 and has watched it grow to a turnover of over £11 million • Great publicity potential: Coverage of The Gap Partnership has been in Management Today and on CNBC. Steve Gates has close journalistic contacts with Bloomberg, City AM, Telegraph, Investors Chronicle, The Guardian, and Observer

Trump-Style Negotiation 978-0-470-22529-5, £11.99 Negotiating For Dummies, 2nd Edition 978-0-470-04522-0, £13.99 Beyond Dealmaking 978-0-470-47190-6, £19.99

ISBN: 978-0-470-66491-9 PAGES: 368 PRICE: £16.99

About the Author

BINDING: Hardback

Steve Gates is a world expert in negotiation. He is the founder and director of the Gap Partnership, the world’s leading negotiation consultancy. The Gap Partnership has offices in five countries - the UK, the US, South Africa, Germany and Hong Kong.

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TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010


Organizational Culture and Leadership 4th Edition EDGAR H. SCHEIN The fourth edition of the bible of organizational culture

Regarded as one of the most influential management books of all time, Organizational Culture and Leadership transforms the abstract concept of culture into a tool that managers and students can continually use to better shape the dynamics of organization and change. Focusing on today’s business realities, Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals.

By the Same Author

• A classic bestseller: Schein is an internationally recognized guru of organizational culture and leadership and this is his landmark book. This book has sold over 145,000 copies in 3 editions! • Major revision: This thoroughly updated edition features a reader-friendly design, extra international examples, more reference to new theoretical works, and a significantly expanded instructor’s guide • Essential reading: Schein tackles the complex question of how an existing culture can be changed - one of the toughest challenges of leadership. The result is a vital aid to understanding and practicing organizational effectiveness • Perfect for: Students and professors of organizational behaviour, leadership, organizational culture, and organizational development; consultants, managers, leaders, and professionals in areas of business, nonprofits, government, and other sectors

About the Author Edgar H. Schein is the world-renowned expert on organizational culture, credited with founding the field and authoring this, the defining resource on the topic. He has written several best-selling books and consults with organizations worldwide on culture, organizational development, and careers.

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Career Anchors 978-0-78798-428-1, £10.99 The Corporate Culture Survival Guide 978-0-470-29371-3, £19.99 Organization Development 978-0-78798-426-7, £26.99

PAGES: 448 TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: August 2010 BINDING: Paperback ISBN: 978-0-470-19060-9 PRICE: £30.99 PREVIOUS ISBN: 978-0-7879-7597-5 BINDING: Hardback ISBN: 978-0-470-18586-5 PRICE: £33.99 PREVIOUS ISBN: 978-0-7879-6845-8


Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History DAVID MEERMAN SCOTT and BRIAN HALLIGAN These marketing lessons from an unorthodox source can be applied to any business

In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They pioneered a “freemium” business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music. Fast forward to today. Successful marketers continuously develop strategies based on those successfully used by the Dead, shifting focus away from products to customers in order to create demand. Written by Deadhead marketing gurus David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead will show you how to think and market like the band, which is to think and market differently.

By the Same Author

• Based on a popular and successful webinar: Scott and Halligan recently conducted a webinar called “Marketing Lessons from the Grateful Dead”. With almost no promotion, over 1,700 people registered and over 500 tweets referenced it

The New Rules of Marketing and PR 978-0-470-54781-6, £13.99

• Packaging: The cover will be immediately recognizable as Grateful Dead material. Jay Blakesberg, the band’s photographer, has agreed to provide photos to illustrate each chapter

A BUSINESSWEEK BESTSELLER “You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”

—From the Foreword by R O B E R T S C O B L E c o a u t h o r o f N a k e d Co nv e rs a tio n s, S c o bl e i z e r.c o m

NEW RULES of MARKETING & PR

The

Completely Updated Revised & Second Edition

HOW TO USE SOCIAL MEDIA, BLOGS, NEWS RELEASES, ONLINE VIDEO, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY

D AV I D M E E R M A N S C O T T

World Wide Rave 978-0-470-39500-4, £15.99 Tuned In 978-0-470-26036-4, £18.99

• First to market: There are plenty of books on the band, but none dedicated to analyzing their secrets to sustainability ISBN: 978-0-470-90052-9

About the Authors

PAGES: 176

David Meerman Scott (WebInkNow.com) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. Brian Halligan (hubspot.com/bhalligan) is co-founder and CEO of HubSpot, Inc., an internet marketing company. His blog, blog.hubspot.com ranks as one of the world’s top 100 marketing blogs, according to AdAge Magazine. Brian is author of Inbound Marketing (ISBN 978-0-470-49931-3).

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PRICE: £14.99 BINDING: Hardback TRIM SIZE: 12.70 x 17.78 cm PUB MONTH: August 2010


Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers ALEXANDER OSTERWALDER and YVES PEIGNER Understand, design, and implement a new business model or analyze and rework your current one

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. If you're ready to change the rules, you belong to “the business model generation!”. • Co-created by 470 strategy practitioners: These core “adherents” to the book’s philosophy are independently organizing discussion groups based on the book, and are key word-of-mouth promoters for the book • Online: Author’s blog, Businessmodelalchemist.com has 12,000-14,000 visits/month, which is expected to triple in 2010 • Top organizations use the strategy in the book: Features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, IBM, Capgemini, Deloitte, and others

About the Authors

ISBN: 978-0-470-87641-1

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland.

PRICE: £23.99

PAGES: 288

BINDING: Paperback TRIM SIZE: 24.13 x 19.05 cm PUB MONTH: June 2010

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The Making of a Marketer How marketing has developed and what it can do for you

JEREMY KOURDI Celebrating 100 years of The Chartered Institute of Marketing The Chartered Institute of Marketing (CIM) is the leading international body for marketing and business development. Each year they help over 50,000 people at every stage of their marketing career with training, qualifications and resources. The CIM celebrate their centenary in 2011 and, to mark the occasion, a stand-alone book that reflects the state of modern marketing has been created. • This book celebrates 100 years of marketing in the UK, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future

ISBN: 978-0-470-66015-7 PAGES: 256 PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.2 x 22.9 cm PUB MONTH: October 2010

• The book will follow a thematic structure, with each chapter focusing on different themes, written by different experts, with the intention of covering the evolution and future development of specific areas. Each will be illustrated by classic campaigns and case studies • Highly regarded contributors include: Martha Rogers and Don Pepper, Malcolm McDonald, Rita Clifton and John Grant

About the Author Jeremy Kourdi is a writer and business consultant whose clients include The Economist Group, HSBC Group, and PwC.

resonate Present Visual Stories that Transform Audiences

NANCY DUARTE How to give a presentation with passion, persuasion, and impact Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they’ve wasted their time or somehow missed the point completely. Truly great messages resonate with the audience and move to action through transformation. • Just as the author’s first book (Slide:ology) helped presenters become visual communicators, this follow-up book helps presenters resonate with their audience • The author’s tried and tested approach is simple: building a presentation is a bit like writing a documentary. You have important information to convey, but if it isn’t wrapped in a human, compelling story, people won’t join your cause

ISBN: 978-0-470-63201-7

• By focusing on the audience as the hero and the presenter as the mentor it flips the paradigm. Then, by using story techniques of conflict and resolution, the presentation will activate audiences towards your objectives

PAGES: 276 PRICE: £19.99 BINDING: Paperback TRIM SIZE: 22.86 x 22.86 cm

About the Author Nancy Duarte (www.duarte.com) is CEO of one of the largest woman-owned businesses in the Silicon Valley, Duarte Design. Duarte Design is one of the few agencies in the world focused solely on presentations.

PUB MONTH: October 2010

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The Dragonfly Effect Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

JENNIFER AAKER, ANDY SMITH, Chip Heath and Dan Ariely Harness the power of social media to achieve social change Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires: how to harness the incredible power of the new social media to make a difference, to do something that really matters. • The goal of this book is simple: to help you achieve a singular goal by harnessing social media • Teaches four key skills, explains how to coordinate them, and shows how to harness them to the social media to achieve disproportionate results ISBN: 978-0-470-61415-0 PAGES: 256 PRICE: £17.99 BINDING: Hardback

• Linked to this book is a website which will update the new ways to use the power of social technology to improve the life of just one individual or cultivate social change

About the Author Jennifer Aaker is the General Atlantic Professor of Marketing at the Graduate School of Business, Stanford University. Andy Smith is the former Vice President of Corporate Marketing at Dolby Laboratories, Inc.

TRIM SIZE: 13.97 x 20.96 cm PUB MONTH: October 2010

Raising Eyebrows A Failed Entrepreneur Finally Gets it Right

DAL LAMAGNA Entrepreneurs who are struggling to succeed will both learn and laugh from Dal LaMagna’s memoir of failures and journey to his ultimate success as the Tweezerman The often hilarious and sometimes poignant story behind Dal LaMagna’s rise in the beauty industry is much more than a typical business autobiography. By the time LaMagna graduated from the Harvard Business School, his entrepreneurial activities had landed him $150,000 of debt. Finally, after years of failures and living penniless, LaMagna finally succeeded, founding Tweezerman, one of the world’s most respected, innovative and successful beauty tool manufacturers with over 40 million customers. • Under LaMagna’s guidance, Tweezerman has built a reputation as one of the world’s most socially responsible, innovative and successful beauty tool manufacturers • LaMagna has designed his roller-coaster memoir for entrepreneurs who are struggling and disenchanted with the economic system ISBN: 978-0-470-87437-0 PAGES: 304 PRICE: £16.99 BINDING: Hardback TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: October 2010

• Full of business lessons, financial plans, and practical advice, LaMagna’s experiences will help entrepreneurs turn their failures into long-term successes

About the Author Dal LaMagna is a serial entrepreneur who founded Tweezerman in 1979, a beauty tool manufacturer he built into a multi-national brand. He has since sold the company, founded a film company Reel U Films and is a founding partner of and a blogger at internet newspaper The Huffington Post.

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Branded! How Retailers Engage Consumers with Social Media and Mobility

BERNIE F. BRENNAN and LORI J. SCHAFER Showing retailers how to create an effective strategy for using social media and mobility Social media is having a major impact on marketing. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing consumers to try new products, understanding assortment preferences and improving customer service. • Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle • This book creates awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers ISBN: 978-0-470-76867-9 PAGES: 112 PRICE: £19.99 BINDING: Hardback TRIM SIZE: 12.70 x 17.78 cm PUB MONTH: October 2010

• Provides specific examples of social media and mobility business applications • Explains why companies need to act now and describes the analytical tools necessary to make informed decisions on the data and demonstrates how to use social media across the entire business

About the Authors Bernard F. Brennan (Ponte Vedra Beach, FL) is a consultant who focuses on retail-related and supply chain technology. Lori J. Schafer (Ponte Vedra Beach, FL) is the Executive Advisor for SAS Institute’s Global Retail Practice.

Her Place at the Table A Woman’s Guide to Negotiating Five Key Challenges to Leadership Success

DEBORAH M. KOLB, JUDITH WILLIAMS and CAROL FROHLINGER Reveals the top strategies used by successful women Through interviews with over 100 women in leadership positions, the authors offer an action plan for negotiating the leadership challenges women face in their careers. The authors also provide a list of “to-dos” and practical advice to help women master challenges. • A practical guide for any woman dealing with a demanding role who has leadership aspirations • Identifies five key challenges: Intelligence; Backing; Resources; Buy-In; and Making a Difference • Her Place at the Table lays out the pragmatic moves that can help any woman in business show she has the right stuff ISBN: 978-0-470-63375-5 PAGES: 304 PRICE: £13.99 BINDING: Paperback

About the Authors Deborah M. Kolb is a Professor of Management at Simmons Graduate School of Management. Judith Williams has worked in publishing and investment banking. Carol Frohlinger is a principal in The Shadow Negotiation, LLC.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

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When the Headline Is You An Insider’s Guide to Handling the Media

JEFF ANSELL A former journalist’s tips and guidance on how to deal with traditional and online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard’s Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. • Offers guidance for creating meaningful media messages • Shows how to best answer questions on issues where concern is high and trust is low • Filled with role-playing exercises followed by advice and tips on how to respond successfully ISBN: 978-0-470-54394-8

About the Author

PAGES: 240

Jeff Ansell (Toronto, Canada) is founder and principal of Jeff Ansell Associates, a communications consulting firm that helps Fortune 500 companies create strategies to manage high profile, tough issues including the Erin Brochovich case.

PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

Mr. Shmooze

ISBN: 978-0-470-87436-3

The Art and Science of Selling Through Relationships

PAGES: 112

RICHARD ABRAHAM

PRICE: £13.99

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople

While the stereotypical salesperson talks to and takes from their customers, Mr. Shmooze connects with and gives to his, proving that relationships are the key to long-term success in business

Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients

BINDING: Hardback TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: October 2010

Your Creative Brain

ISBN: 978-0-470-54763-2

Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

PAGES: 384

SHELLEY CARSON

PRICE: £16.99

Branded by and from the faculty and laboratories of Harvard Medical School

The first personal training course for ramping up your level of creative thought and productivity based on the latest brain and neuroscience research and applied techniques for achieving seven crucial brain sets

Harvard will market this book in their newsletters, reports, newspaper columns, web sites, and other Harvard branded media, outreach, and relationships - of which there is a strong UK/European following

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BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010


Playbook for Success

ISBN: 978-0-470-63552-0

A Hall of Famer’s Business Tactics for Teamwork and Leadership

PAGES: 240

NANCY LIEBERMAN

PRICE: £16.99

Playbook for Success is a plan to help make success a part of one’s daily improvement and teach women that success is an attitude, belief, and way of life

Teaches readers the top sports-related skills women need to thrive in the corporate world, featuring a provocative examination of women and teamwork

Includes profiles of women succeeding in business, ways to recognize your own strengths and weaknesses, and exercises that can be used in the business world

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

Reality-Based Leadership

ISBN: 978-0-470-61350-4

Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results

PAGES: 224

CY WAKEMAN

PRICE: £18.99

In Reality-Based Leadership, expert Fast Company blogger Cy Wakeman reveals how to be the kind of leader who changes the way people think about and perceive their circumstances

He argues that equipped with a facts-based, confident approach, you will free yourself from the frustrations you face at work and transform yourself into a Reality-Based Leader, with the ability to liberate and inspire others - without drama or defensiveness

Filled with dynamic examples, innovative tools, and diagnostic tests

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BINDING: Hardback TRIM SIZE: 15.2 x 22.9 cm PUB MONTH: September 2010


The Little Book of Economics GREG IP A must read for anyone who wants a better grasp of the economy without taking a course in economics

Also Available

“ . . . a superb roadmap for successful investing and for wealth accumulation. Bravo.” —Robert D. Arnott, Chairman, Research Affiliates, LLC and

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With engaging and accessible prose, the book:

How Not to Be Your Own Worst Enemy

• Provides a comprehensive understanding of each aspect of our economy from inflation and unemployment to international trade and finance • Serves as an insider’s guide to the people and institutions that control America’s economy such as the Federal Reserve and the federal budget • Explains the roots of the current economic crisis and the risks the country faces in its aftermath, such as stratospheric government debt, while offering advice on overcoming these threats • Walks readers through the basic concepts and terminology they need to understand economic news • Punctures myths and political spin from both the left and the right with candid and often surprising insight

JOH N M AU L DI N , Bestselli ng Au t hor of Bull’s Eye Investing

The Little Book of Bull Moves 2.0 978-0-470-64399-0, £13.99

ISBN: 978-0-470-62166-0

BINDING: Hardback TRIM SIZE: 12.70 x 17.78 cm PUB MONTH: October 2010

18

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BULL MOVES 2.0 P ETER D. SCHIFF New York Times Bestselling Author

The Little Book that Still Beats the Market 978-0-470-62415-9, £13.99

PRICE: £13.99

Greg Ip (Washington, DC) is the U.S. Economics Editor for The Economist. He covers the economy, financial markets, monetary, fiscal and regulatory policy and contributes to The Economist’s blog, Free Exchange.

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The Little Book of Behavioral Investing 978-0-470-68602-7, £13.99

PAGES: 256

About the Author

LITT

How to Keep Your Portfolio Up When the Market is Up, Down, or Sideways

JAMES MONTIER Foreword by

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author of The Fundamental Index

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One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire to better understand how the economy functions. Written for the inquisitive layman who doesn’t want to plough through academic jargon and Greek letters or pore over charts and tables, this book offers indispensible insight into how the economy works - or, doesn’t.


The Little Book of Commodity Investing JOHN R. STEPHENSON The Little Book that draws back the curtain on the mysterious world of commodities investing, and offers common-sense approaches for all investors

The world has changed and so too has investing. The market is shell shocked and yesterday's momentum stocks are today's slow-motion stocks. But in the new reality of low-growth investing, commodities are hot and getting hotter. A rapidly industrializing and urbanizing Asia will be demanding lots more copper, zinc, iron ore, coal, fertilizers, gold and oil to transform their societies. Commodities are it and that's great news for investors who want to profit from the next great bull market in commodities.

Also Available

• The Little Book of Commodity Investing is an indispensible guide to learning the ins and outs of commodity investing • It explains the benefits of commodities as part of a well diversified investment portfolio, what to buy and when to buy it and why commodities are the next big thing. • This book is the roadmap you need to discover where the opportunities of the future lie, and what to do about it

The Little Book of Common Sense Investing 978-0-470-10210-7, £12.99 The Little Book that Still Beats the Market 978-0-470-62415-9, £13.99 Hot Commodities 978-0-470-51076-6, £9.99

About the Author John R. Stephenson is a senior vice-president and portfolio manager with First Asset Investment Management Inc., where he is responsible for a wide range of U.S. and Canadian equity mandates with a particular focus on equity and resource investing. He was recently recognized by Brendan Wood International (BWI) as one of Canada's 50 best portfolio managers.

ISBN: 978-0-470-67837-4 PAGES: 256 PRICE: £13.99 BINDING: Hardback TRIM SIZE: 12.70 x 17.78 cm PUB MONTH: October 2010

19


Economics For Dummies 2nd Edition Peter Antonioni The essential step-by-step guide to the world of economics

Also Available Spine: 21.25mm 0.8366”

History

Economics For Dummies, 2nd Edition tackles the topic in terms the reader can understand, breaking down the jargon and covering all the essential facts. It covers the history, principles, major theories and terminology behind micro and macroeconomics.

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History

Making Everything

UK Edition 3rd Edition

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3rd Edition

UK Edition

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Open the book and find: • Quia sequam, sam landiae seribus sinti omnihitat seribus sinti

Investing

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Easier!

shows you how to interpret the information and track the • Nessinimil id et quidis utaturday-to-day performance of the markets. Whether you want simini con nobitio to monitor potential investment opportunities or simply • Nessinimil id et quidis utaturmake the best financial choices, this book will help you get simini con nobitio informed and stay on top. • Nessinimil id et quidis utatur simini con nobitio • Nessinimil id et quidis utatur simini con nobitio • Nessinimil id et quidis utatur simini con nobitio • Nessinimil id et quidis utatur simini con nobitio

• Understand the financial pages – get to grips with what they are, how they work and what they can tell you • Use the data to make basic investments – analyse the reports relating to shares, bonds and cash investments • Delve deeper – learn the tips and tricks of the City and identify hidden pitfalls • Make more advanced investments – use the financial pages to monitor derivatives, commodities, trusts and funds

• Recognise opportunities and spread your risks • Build a successful investment portfolio

• Understand your tax status and

explains both the intricacies of the markets and the ins and outs for videos, step-by-step photos, • Calculate your businessinformation taxes how-to articles, or to shop! of investment strategies. The easy-to-read will help Fill out a self-assessment formgoals – without readers stay in touch• and achieve their financial having to study for an MBA!’ • Make tax-efficient investments – Keiron Root, Editor of What Investment magazine

• What the data in the financial pages means • Ways to analyse the news stories, as well as the numbers • How to choose an investment strategy • Techniques to help you decide when to invest • Ways to monitor your investments • How to read between the lines of official announcements • The warning signs that a company’s in trouble

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Reading the Financial Pages Learn to:

Go to dummies.com® for more!

• Understand the markets and track their movements • Analyse the charts, reports, numbers and stories in the financial pages • Choose and manage a winning financial strategy

• Make the most of bonds, shares, property and hedge funds

• Invest with confidence

$19.99 US / $23.99 CN / £14.99 UK

$19.99 US / $23.99 CN / £14.99 UK

Easier! ™

UK Edition

Open the book and find:

• What the stock market is and does

• Discover other information sources – get the most out of financial websites, magazines and company accounts

‘This ® excellent book gets to the heart of the financial world and Go to Dummies.com fulfil your legal obligations

Making Everything

UK Edition

Tax 2010/2011

City, charting the movement of everything from stocks and

• Nessinimil id et quidis utaturshares to bonds and commodities. This jargon-free guide simini con nobitio

Learn to:

• Understand how the stock market works

Go to Dummies.com®

Making Everything

• Nessinimil id et quidis utaturThe financial pages provide an intriguing snapshot of the simini con nobitio

Learn to: for videos, step-by-step examples, how-to articles, or to shop!

Finance

UK Edition

Follow the City’s ups and downs UK Edition and pinpoint the best investment opportunities

Open the book and find:

Tax 2010/2011

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Reading the Financial Pages

Economics is the science of how people and societies make decisions that allow them to get the most out of their limited resources; and because every country, every business and every person has to deal with constraints and limitations, economics is literally everywhere.

£16.99 UK / $29.99 US

ISBN 978-0-7645-5249-6

ISBN 978-0-7645-5249-6

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Tony Levene

Michael Wilson is a widely-respected investment journalist and author with more than 25 years’ experience in the field of personal finance and professional financial services. He has written widely on numerous business and investment topics and has worked for professional clients including Nasdaq Europe and Goldman Sachs. Chartered Tax Advisor Laing

ISBN 978-0-470-71432-4

Sarah Laing

Michael Wilson Wilson

Financial journalist

Economics For Dummies, 2nd Edition: • Shows the reader how economics affects them, their decisions and the world around them

Investing for Dummies, 3rd Edition 978-0-470-66678-4, £15.99

• Helps people understand how the Government makes the economic decisions that affect the general public

Tax 2010/2011 For Dummies 978-0-470-66255-7, £12.99

• Provides detailed advice on how to make wiser investments, better spending decisions and improve personal finances

Reading the Financial Pages For Dummies 978-0-470-71432-4, £16.99

• Is perfect for students studying economics or politics, business managers and owners, as well as armchair economists ISBN: 978-0-470-97325-7

About the Author

PAGES: 384

Peter Antonioni is an assistant lecturer in Economics at UCL. He has been a member of various research teams looking at International Investment and the International Housing Market and has also worked for an independent market forecasting company.

PRICE: £15.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: July 2010 PREVIOUS ISBN: 978-0-470-05795-7

20


Banking on the Bund The Untold Stories of Foreign Banks in China

GEORGE CHEN A summary of the major international banks’ past in China and an analysis of different strategies and approaches to the vast financial markets It’s undoubted that the Chinese market is full of opportunities. However, for foreign banks, even if they have great enthusiasm about China, their human and financial resources are limited against such a large market, let alone that they have to face the “besiegement” by the “four elephants”. This book shows how to work out the most suitable market strategies and strike a balance between the scale of local clients and profit maximization. • Helps readers shape their ideas about how foreign banks have changed China and how in turn these changes will affect foreign banks in the future • Endorsed and foreword by leading bankers, officials and top Reuters editors ISBN: 978-0-470-82599-0 PAGES: 256

• Includes insider details about negotiations of several key foreign investments in China’s financial sectors, e.g. Citigroup’s bid for Guangdong Development Bank • Contains exclusive interviews with some leading foreign bankers and Chinese industry leaders

PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

About the Author George Chen is the Asia Private Equity Correspondent of Reuters News, focusing on the region’s secretive private equity, venture capital, buyout and sovereign wealth funds and relevant deal activities.

Debunkery Learn It, Do It, and Profit from it – Seeing Through Wall Street’s MoneyKilling Myths

KEN FISHER Money manager Ken Fisher highlights the most common money mistakes people make and reveals how to avoid them Legendary money manager Ken Fisher outlines the most common-and costly-mistakes made by individuals who think they are doing the right thing. In several short, accessible chapters, this book discusses each myth/mistake, proves why it’s actually costly or not a good idea, and then suggests a better strategy. • With this book, you’ll gain an in-depth understanding of the mistakes to be avoided as you wade back into the investing world • Outlines the biggest money mistakes people make time and again • Filled with easy-to-read graphs, charts, and tables that rebut common money killing myths ISBN: 978-0-470-28535-0 PAGES: 240 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

• Allows you to work through each money myth/mistake individually and truly gain insight into how to improve your financial position

About the Author Ken Fisher (Woodside, CA) is best known for his prestigious Portfolio Strategy column, where his 21 year tenure of high profile calls makes him the sixth longest running columnist in Forbes’ 86 year history. Ken is the founder, Chairman and CEO of Fisher Investments.

21


How to Smell a Rat The Five Signs of Financial Fraud

KEN FISHER and LARA W. HOFFMANS Now in paperback, How to Smell a Rat arms readers with the 5 simple questions that lead to financial security. No longer do investors need to be “taken” Did you know that nearly every investment scam ever perpetrated was easily detected and more easily avoided? While Madoff may be a criminal, the greater crime is that investors continue to be swindled for no reason. In How to Smell a Rat, Ken Fisher takes an engaging and informative look at recent and historic examples of fraudsters, how they operated, and how they can be easily avoided. • Fisher shows readers the quick, identifiable features of potential financial fraudsters • In this book, readers will learn the questions to ask when assessing a money manager and how to spot red flags ISBN: 978-0-470-63196-6 PAGES: 224

• There should be a premium for integrity. Asking the right questions and looking for the right setups goes a long way toward finding a firm that will protect your interests and your assets • Trusted financial expert and bestselling author Ken Fisher will help readers avoid wouldbe embezzlers

PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

About the Authors Ken Fisher (Woodside, CA) is best known for his prestigious “Portfolio Strategy” column, where his 21 year tenure of high profile calls makes him the sixth longest running columnist in Forbes’ 86 year history. Ken is the founder, Chairman and CEO of Fisher Investments, a multi-product money management firm.

The Evolution of Technical Analysis Financial Prediction from Babylonian Tablets to Bloomberg Terminals

ANDREW W. LO A comprehensive account of the origins and development of technical analysis, that traces its evolution from ancient Babylon times to the internet age Andrew Lo, presents the creation and evolution of technical analysis, spanning several civilizations, from the most ancient ones—as far back as the Stone Age, through the rise of Wall Street as the world’s financial center. • It is filled with interesting facts, such as that speculative trading came into existence in ancient Babylon, where market values of various commodities were regularly charted with the purposes of forecasting them • They continue their research through the Middle Ages, Renaissance, and the Industrial Revolution ISBN: 978-1-57660-349-9 PAGES: 336 PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

• They also explore the Eastern markets of China and Japan, and compare and contrast them to Western practices. Along the way, they examine the work of the people who have played a significant role in the formation and growth of this ancient practice

About the Author Andrew W. Lo (Cambridge, MA) is the Harris & Harris Group Professor of Finance at the MIT Sloan School of Management and the director of MIT's Laboratory for Financial Engineering. He has published numerous articles in finance and economics journals, and is a co-author of The Econometrics of Financial Markets and A Non-Random Walk Down Wall Street.

22


Seizing Power The Grab for Global Oil Wealth

ROBERT SLATER New book revealing how oil volatility is affecting the global political scene and where the oil market is heading Since the 1973-1974 Arab oil embargo, oil-rich outlaw nations have become petroaggessors and used a valuable natural resource as a weapon in global politics. • Seizing Power takes a look at Putin, Chavez, Ahmadinejad, and other key players whose hunger for power and money has framed some stark choices • Where should the ethical person stand in the fight to maintain affordable energy, keep the planet green, implement ethical business policies, and guard basic human rights? • New York Times best-selling author Robert Slater lays out the alternatives. In a climate of dwindling oil, only by being realistic about energy options can readers make informed choices ISBN: 978-1-57660-247-8 PAGES: 208 PRICE: £19.99 BINDING: Hardback

About the Author Robert Slater (New York, NY and Israel) was a UPI and Time magazine writer for more than twenty-five years in both the United States and the Middle East.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: July 2010

The Hard Times Guide to Retirement Security Practical Strategies for Money, Work, and Living

MARK MILLER Learn how to retire smart and avoid the pitfalls of 401(k) investing America’s baby boom generation has done a poor job preparing for retirement. Now, the economic crisis has ushered in a new reality that will be with us for years to come. Boomers must re-examine their retirement outlook: income, the role of work, and lifestyle expectations. • The Hard Times Guide to Retirement Security details realistic strategies for money, work, and living that can be interwoven and leveraged for retirement security despite the tough economy • The book offers a road map for employees to understand the fees and costs associated with their plans ISBN: 978-1-57660-362-8 PAGES: 240 PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: June 2010

• Written in a straightforward and accessible style, the book provides readers with sensible strategies for making the most of their retirement funds, and will put them back in control of their financial future

About the Author Mark Miller (Chicago, IL) is a journalist and consultant. He has a nationally syndicated column, “Retire Smart”, and is a contributing writer for the Huffington Post on retirement and aging issues.

23


The Only Guide You’ll Ever Need for the Right Financial Plan Managing Your Wealth, Risk, and Investments

LARRY E. SWEDROE, KEVIN GROGAN and TIYA LIM Larry E. Swedroe, author of the successful Only Guide books, now tackles the issue of building a financial plan to meet the unique needs of each investor The Only Guide You’ll Ever Need for the Right Financial Plan shows how to develop an investment strategy and then how to make that strategy a part of an overall financial plan. • Practical and accessible teaching you the key elements of an effective financial plan from the successful author of the Only Guide books • This book helps the reader integrate many investment and financial issues into one plan that meets the needs of a unique situation

ISBN: 978-1-57660-366-6 PAGES: 256 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm

• The author gives readers the tools they need to readjust and rebalance their financial life

About the Authors Larry E. Swedroe (St. Louis, MO) is principal and director of research for Buckingham Asset Management, which manages more than $1.9 billion in assets. Kevin Grogan (St. Louis, MO) is an investment advisor associate for Buckingham Asset Management. Tiya Lim (St. Louis, MO) is an investment strategy manager for Buckingham Asset Management.

PUB MONTH: August 2010

Reclaim Your Nest Egg Safeguard Your Financial Future

KEN KAMEN and DALE BURG Understanding what went wrong and much more Investors have suffered tremendous losses in the past eighteen months. Ken Kamen discusses what went wrong and what we can learn from the losses then he offers readers ways to re-evaluate assets and begin to rebuild retirement savings safely and securely. • After the worst market crash since the Great Depression, many investors have lost 30% to 50% of their retirement savings. Author Ken Kamen details the current market—where do we stand and what can we expect next? • This book looks at understanding what went wrong, managing your financial expectations, discovering a long-term investment strategy, and much more

About the Authors ISBN: 978-1-57660-370-3 PAGES: 224 PRICE: £18.99

Ken Kamen (Hamilton, NJ) is president of Mercadien Asset Management, a registered investment advisory firm. Dale Burg has written 20 books, most of them in the how-to category and the majority of them collaborations or ghostwriting projects. Two were best sellers, including The New York Times BestSelling Business Book The Money Club.

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

24


Ruthless How Ordinary Investors Beat the Biggest Scam in Wall Street History

PHIL TRUPP A timely story of how enraged investors fought against Wall Street greed and deception to reclaim their investments On February 14, 2008, author Phil Trupp received a call from one of his brokers telling him a large portion of his investments were frozen on ice turning his life and plans for retirement upside down. When the fog started to clear, Trupp realized he was one of many investors caught up in what experts called the greatest attempted securities fraud in modern Wall Street history. • Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown • While this is a classic 21st century tale of Wall Street greed and betrayal, it is also a story of redemption and the life-altering struggle of investors and others around the world who, in the end, beat the Wall Street fraud-masters ISBN: 978-0-470-57989-3 PAGES: 224 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

• A lively, page-turning guide for any investor with a stunning lesson on how to fight back and win

About the Author Phil Trupp (Washington, DC) is a veteran investigative journalist, and the author of many books, including Sea Of Dreamers and Tracking Treasure. He is a regular commentator for New York Times Dealbook and New York Magazine Online.

Stephen Roach on the Next Asia Opportunities and Challenges for a New Globalization

STEPHEN ROACH Now available in paperback! Morgan Stanley’s Chief Economist offers his views and insights on investment opportunities in Asia In the end, we are all products of the roads we travel. In the case of Stephen Roach, it’s been the global road. He has criss-crossed the world as Morgan Stanley’s first global economist, and most recently his journeys have increasingly led to Asia, at first because of events, but ultimately as a reflection of the allure and intrigue of this incredibly dynamic region for global investors. • This book represents more than 50 of Roach’s key research papers, not just on Asia, but also how the region fits into the broad global context of the globalization of investing and financial markets around the world • The basic premise is that the “Asia factor” is not a static concept, but rather one that is constantly changing and evolving as its impact on the rest of the world is realized ISBN: 978-0-470-64604-5 PAGES: 432 PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

• It is broken down into four critical parts Asia’s critical role in globalization; the coming rebalancing of the Chinese economy; a new pan-regional framework for integration and competition; and a frank discuss of the biggest risk to this remarkable transformation

About the Author Stephen S. Roach (Hong Kong) is Chairman of Morgan Stanley Asia, serving as the firm’s senior representative to clients, governments, and regulators across the region.

25


The Seven S.E.C.R.E.T.S. of the Money Masters ROBERT SHEMIN and PETER HIRSCH An accessible approach to managing your finances from two bestselling authors In today’s economic environment who can you trust? Your financial advisor is definitely not someone you should have doubts about. Unfortunately, most people do. There’s lots of financial advice available but it’s often too confusing or biased. Given the stock market turmoil, fraud among financial planners and shrinking pensions, people don’t know what to do with their money or how to plan for their retirement or whether to trust their financial advisor. • The Seven S.E.C.R.E.T.S. of Money Masters offers concrete steps people can do to get their retirement plans back on track • It tells you the seven most important questions to ask your financial planner before you turn over your money to him or her • Focused on using SECRETS as acronym - Safety, Expense, Cash Flow, Rate of Return, Economy, Tax Efficiency and Sense ISBN: 978-0-470-61518-8 PAGES: 224 PRICE: £15.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

• Includes a “secrets” website tied to the book that will offer additional resources and access to exclusive debt reduction software product

About the Authors Robert Shemin (Nashville, TN) is wealth expert for CNN and a frequent guest on national, regional, and local television and radio programs such as National Public Radio (NPR) and CNBC’s “The Big Idea” with Donny Deutsch. Peter Hirsch (Dallas, TX), formerly an attorney with Cravath, is a sought after inspirational speaker, delivering talks and trainings before audiences of up to 80,000 people.

Smart is the New Rich If You Can’t Afford It, Put it Down

CHRISTINE ROMANS CNN anchor Christine Romans goes back to the old fashioned ways and discusses how we all went too far, bought too much house, too many cars and too much stuff Across every income level, the Great Recession has changed how we spend our money. Almost three quarters of us are making significant spending cuts, even if they don’t have to, and most say they are so scarred by two years of economic upheaval, they won’t go back to their old bubble ways. • An interactive, step-by-step guide to all things money, from credit, debt and savings to investing, taxes, and mortgages, and leans on featured questions from her own viewers to provide prescriptive advice

ISBN: 978-0-470-64206-1 PAGES: 256 PRICE: £16.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

• Author and CNN correspondent Christine Romans believes we should live by three qualifiers: living within our means, living with less debt, and being less vulnerable • Smart is the New Rich explores the emergence of the retro consumer and how to build savings and wealth in the new normal

About the Author Christine Romans (New York, NY) is the host of Your $$$$$, CNN’s weekend business roundtable program, and a featured correspondent for American Morning.

26


Dynamic Asset Allocation Modern Portfolio Theory Updated for the Smart Investor

James Picerno Today’s modern portfolio theory is not your father’s MPT. It has undergone many changes in the past fifty years. Indeed, a new understanding of MPT has emerged, one that has a significant impact on managing asset allocation—especially in today’s turbulent markets. • Dynamic Asset Allocation interprets and integrates the developments in modern portfolio theory: from the efficient-market hypothesis and indexing of decades past to strategies for building winning portfolios today • The book is filled with practical, hands-on advice for investors, including guidance on approaching investment as a risk-management task

About the Author ISBN: 978-1-57660-359-8 PAGES: 256

James Picerno is a financial journalist who has been writing about finance and investment theory for more than twenty years. He currently contributes to trade magazines for financial professionals and financial advisers, edits The Beta Investment Report, and writes the finance blog, the Capital Spectator.

PRICE: £19.99 BINDING: Cloth TRIM: 15.24 x 22.86 cm PUB MONTH: May 2010

Kids, Wealth, and Consequences Ensuring a Responsible Financial Future for the Next Generation

Richard A. Morris and Jayne A. Pearl Strategies and techniques to help parents raise children who appreciate and know how to manage the wealth they inherit Leaving children with a substantial amount of money can be a boon or a burden. High-networth parents need to give their children an education to navigate today’s complex world. The question becomes how to raise children with a sense of reality and balance, imparting a strong work ethic, and making them good stewards of their wealth. • Kids, Wealth, and Consequences enlightens high-net-worth parents about the unique issues they need to explore • The book addresses the ”hard” financial issues, such as investing and estate planning, as well as the “soft” emotional issues relating to values, family, and communication ISBN: 978-1-57660-348-2 PAGES: 288 PRICE: £23.99 BINDING: Cloth

About the Authors Richard Morris spent many years working for his family's multimillion dollar business, and learned firsthand the challenges of business ownership and family wealth. Jayne Pearl is an experienced journalist who writes about families, family businesses, and money.

TRIM: 13.97 x 21.59 cm PUB MONTH: May 2010

27


The Vest Pocket IFRS STEVEN M. BRAGG The Vest Pocket Guide to IFRS provides succinct answers in an easy to search format As convergence begins, quick answers are needed. The number one issue with IFRS today is the unknown impact it will have on various issues. For these questions, often a quick answer is all that is required - and is often preferred. • The Vest Pocket Guide to IFRS is presented in a question and answer format, designed for a quick answer to a specific question • In each chapter, the focus is on the most common accounting problems arising from a particular IFRS topic, providing a brief explanation of the standard, the issues involved, and the solution • Coverage includes calculations, journal entries, flowcharts outlining various options, footnotes disclosures, and brief examples

ISBN: 978-0-470-61947-6 PAGES: 336 PRICE: £19.99 BINDING: Paperback

• Provides quick answers to specific questions in a Q&A format. The Vest Pocket approach is first of its kind for the IFRS market - simplified, timely, and easy-to-use

About the Author Steven Bragg, CPA, (Centennial, CO), has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst Young and auditor at Deloitte Touche.

TRIM SIZE: 10.16 x 21.59 cm PUB MONTH: September 2010

28


Ain’t Too Proud to Beg The Troubled Lives and Enduring Soul of the Temptations MARK RIBOWSKY The first and only definitive biography of the most popular, legendary - and tragic - of all Motown super groups

Ain’t Too Proud to Beg fills in the blanks and answers the riddles of one of the most renowned soul groups in history. It penetrates the myths and reveals the Temptations as they really were - revealing their personal failings and never-ending dramas unfiltered during their rise to the top of the pop and soul charts. The story evolves on several tiers - the group dynamic that was essential to the “sound” they revolutionised that so heavily influenced crossover soul music, and the highly individual, even mutually antagonistic nature of the five original members of the group: Otis Williams, Eddie Kendricks, Melvin Franklin, Paul Williams, and the incorrigible David Ruffin. • The first book to tell the whole story of Motown’s greatest group, with all new interviews and previously undiscovered sources and photographs • The last word on enduring Motown mysteries - How did Paul Williams and David Ruffin die? What was the truth behind Ruffin's tumultuous romance with Tammi Terrell?

Also Available

Soulful Journey of Signed,The Wonder and Sealed,Stevie Delivered Mark Ribowsky

Signed, Sealed, and Delivered 978-0-470-48150-9, £16.99

• Reveals the secrets behind the hits - the formula behind the many Temptations’s chart hits, as well as the highly individual, even mutually antagonistic, nature of group's members • Over 100 interviews with associates, industry people, family members, and most importantly, founding Temptation Otis Williams

ISBN: 978-0-470-26117-0

About the Author

PAGES: 336

Mark Ribowsky is the author of Signed, Sealed, and Delivered: The Soulful Journey of Stevie Wonder (9780470481509) and The Supremes (9780306815867)

BINDING: Hardback

PRICE: £17.99

TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010

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The Proper Care and Feeding of Zombies A Completely Scientific Guide to the Lives of the Undead MAC MONTANDON The ultimate guide to understanding how the other half lives (or not)

Like vampires, zombies have transcended their horror genre roots, gaining a widespread, if somewhat ironic, fan base. Max Brooks helped popularise zombies with The Zombie Survival Guide, which explains how to be a professional zombie hunter and how best to prepare for the coming zombie apocalypse. The readers scooping up these books expect not just a wry, hip voice, but enough real content to keep them reading to the end. Mac Montandon has just the right mix of hipness, real reporting, and solid credentials to make a positive impression on this crowd. • Zombies are a significant part of our pop culture zeitgeist and it only continues to grow with books like Pride and Prejudice and Zombies (978 1594743344), and the litany of seasonal zombie flicks and videogames • With a blend of wry humour and real science, this will be the first book that examines the possible science of our undead brethren

Also Available

What’s Science Ever Done For Us? 978-0-470-11460-5, £9.99

• Answers questions like: Where does zombie super strength come from? How fast and far will a zombie infection spread? What would a nutritionist say about an all-brain diet?

About the Author Mac Montandon is the author of Jetpack Dreams: One Man’s Up and Down (But Mostly Down) Search For the Greatest Invention that Never Was and editor of Innocent When You Dream: The Tom Waits Reader. He has written for the New York Times, New York magazine, Salon, and Spin, among others.

ISBN: 978-0-470-64369-3 PAGES: 272 PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010

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KenKen For Dummies TETUSYA MIYAMOTO and KENKEN PUZZLE LLC Grasp the world’s newest and most addictive puzzle phenomenon! Originally developed by a Japanese maths teacher, KenKen is the world’s newest and most addictive puzzle phenomenon and has appeared in many newspapers, including The Times. The successor of Sudoku, KenKen translates as “square wisdom” and is described as “Sudoku with basic maths” (addition, subtraction, multiplication and division). This new book is a great way for enthusiasts to tackle more than 200 logic puzzles and exercise their brains at the same time. KenKen For Dummies: • Contains over 200 3x3 to 9x9 puzzles, ranging from easy to treacherous • Teaches readers to use all four mathematic operations to tackle the puzzles with the aid of step-by-step information, strategies and advice • Offers helpful tips so any reader can become a puzzle master and includes all of the solutions to the featured puzzles ISBN: 978-0-470-61656-7 PAGES: 312 PRICE: £6.99 BINDING: Paperback

About the Authors Tetsuya Miyamoto is a maths teacher who devised the puzzles to use in his classroom. KenKen, LLC is part of a product development and consulting group specialising in toys, games and publishing.

TRIM SIZE: 13.97 x 21.59 cm

Also Available

PUB MONTH: September 2010

Sudoku For Dummies 978-0-470-01892-7, £5.99

Welding For Dummies STEVEN ROBERT FARNSWORTH The essential information on how to weld like a pro! This friendly, practical guide takes readers through everything they need to know about welding- from evaluating the material to be welded, through to safety guidance, finishing techniques and everything in between. Welding For Dummies: • Explains the different types of welding, as well as methods for cutting metals • Contains projects to build and repair in order to practice and use the different welding techniques • Is suitable for those who have no prior experience in welding or are looking for a thorough reference to supplement traditional welding instruction

About the Author ISBN: 978-0-470-45596-8 PAGES: 384

Steven Robert Farnsworth is a certified welding inspector and instructor with more than 20 years of experience in teaching all methods of welding.

PRICE: £16.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: October 2010

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Weight Loss Surgery Cookbook For Dummies BRIAN K. DAVIDSON and DAVID FOUTS Important information on all aspects of diet after weight-loss surgery As the number of overweight people increases worldwide, so does the number of people electing to have weight loss surgery. This essential book provides recipes that are high in flavour and low in fat and calories to help those who have had surgery maintain their lower weight. Weight Loss Surgery Cookbook For Dummies: • Helps readers make the most of their food intake by presenting simple and tasty meals that conform to their post-surgery requirements - both short and long-term • Covers what foods to buy, how to prepare them and how to enjoy a nutritious postsurgery diet ISBN: 978-0-470-64018-0 PAGES: 368 PRICE: £14.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm

• Helps readers create new eating habits and enjoy some new recipes, as well as better understand nutrition and food intake

About the Authors Brian K. Davidson is the publisher of WLS Lifestyles magazine - a publication for those who are considering, or have had weight loss surgery. David Fouts is the exclusive chef for WLS Lifestyles magazine.

PUB MONTH: October 2010

Living Dairy-Free For Dummies SUZANNE HAVALA HOBBS Expert advice on how to easily live a dairy-free life Whatever the reason for not eating dairy, Living Dairy-Free For Dummies provides readers with the most up-to-date information on a dairy-free diet and lifestyle and will empower them to thrive without dairy while still getting the calcium, vitamin D and nutritional benefits commonly associated with dairy products. Living Dairy-Free For Dummies: • Is a lifestyle manual, going beyond just recipes to present a full nutritional evaluation of what dairy-free life is like • Contains more than 50 dairy-free recipes, along with how to set up a dairy-free kitchen and tips for eating out and remaining dairy-free • Presents alternatives to dairy so readers can continue getting the nutritional value and tastes of dairy, without the side effects ISBN: 978-0-470-63316-8 PAGES: 384 PRICE: £14.99 BINDING: Paperback

About the Author Suzanne Havala Hobbs is a registered dietician and recognised writer on food, nutrition and dietary guidance policy. A vegetarian for more than 35 years, she has been mostly dairy-free for nearly 25 years.

TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: September 2010

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Bartending For Dummies 4th Edition

RAY FOLEY Learn the tricks of the trade and make your guests the perfect drink! Bartending For Dummies, 4th Edition teaches readers how to concoct the perfect drink. With in-depth knowledge of contemporary cocktails, along with classics like Manhattans and Margaritas, readers will be able to prepare and entertain with a special twist. It also provides essential information on the latest spirits, wine and beer. Coverage includes: • Over 1000 drink recipes in an A-Z format with clear, easy-to-follow instructions • Detailed information on how to properly stock a bar and advice on choosing the correct and latest glassware and mixers • Tips on creating unique punches and even non-alcoholic drinks, along with new ways to garnish, and serve drinks like a master mixologist ISBN: 978-0-470-63312-0 PAGES: 384 PRICE: £12.99

About the Author Ray Foley has been a professional bartender for more than 20 years and is the founder and publisher of Bartender Magazine and Bartender.com, which receives over 2.5 million hits per month.

BINDING: Paperback TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-470-05056-9

Childhood Speech, Language, and Listening Problems 3rd Edition

PATRICIA MCALEER HAMAGUCHI For parents of children who may have trouble speaking or listening, this essential, up-to-date, and revised guide explains what they can do to help their child Childhood Speech, Language, and Listening Problems aims to answer the questions many parents ask themselves as they try to make sense of their developing child’s problems with speech and language. In this book, parents find out how to get help for their child, when to wait before seeking help, where to find the right specialist, and how the problem may affect a child academically, socially, and at home. • This new edition includes the most up-to-date information and more than 48 additional pages of advice • Covers academic, social, and home-life issues • Author is an expert speech-language pathologist ISBN: 978-0-470-53216-4 PAGES: 336 PRICE: £11.99 BINDING: Paperback

About the Author Patricia McAleer Hamaguchi is a speech-language pathologist. She has been a practicing speechlanguage pathologist for over 25 years and has written several books on related topics.

TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: September 2010 PREVIOUS EDITION: 978-0-471-38753-4

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Collider The Search for the World’s Smallest Particles

PAUL HALPERN An accessible look at the hottest topic in physics and the experiment that will transform our understanding of the universe Understanding what our universe is physically made of is one of the oldest and most researched scientific quandaries to date. In the spring of 2009, the Large Hadron Collider began smashing particles to deconstruct matter to its smallest pieces and test the existence of the elusive and theoretical Higgs boson a.k.a. the God particle among other experiments. The results could confirm or disprove what we supposedly know about quarks, string theory, dark matter, dark energy, and the fundamental tenets of modern physics. • Paul Halpern explains what scientists are searching for and why particle physics could well be on the verge of some of its greatest breakthroughs • Explains why the Large Hadron Collider and the anticipation of finally discovering the Higgs boson particle is the biggest news in science today ISBN: 978-0-470-64391-4 PAGES: 288 PRICE: £10.99 BINDING: Paperback TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010

• Collider takes a fascinating look at what the LHC and the colliders in the future could possibly reveal

About the Author Paul Halpern is Professor of Physics and Mathematics at the University of the Sciences in Philadelphia. He is the author of numerous books, including The Great Beyond (978-0-471-46595-9) and What's Science Ever Done For Us? (978-0-470-11460-5).

Hardback Edition: 978-0-470-28620-3

The Fifteen Biggest Lies about the Economy And Everything Else the Right Doesn’t Want You to Know about Taxes, Jobs, and Corporate America

JOSHUA HOLLAND AlterNet editor Joshua Holland demolishes the Right's biggest and most outrageous myths about the economy AlterNet takes on some of the most deeply held beliefs supporting conservative economic policies in a rigorous and well documented, but also punchy and thoroughly readable style. Among the many myths Joshua Holland will take on are: America can’t afford health care reform, home-owners caused the bank crisis, Obama hates businesses, and that lower taxes lead to economic growth. • With a readership of over 3 million visitors per month, Alternet generates more web traffic than any competing left-leaning American magazine

ISBN: 978-0-470-64392-1 PAGES: 288 PRICE: £11.99 BINDING: Paperback TRIM SIZE: 12.70 x 20.32 cm PUB MONTH: October 2010

• Presents a comprehensive survey of how economics works by taking down conservative myths about the economy, including: healthcare, stimulus, progressive taxes, Wall Street regulation, and more. • The book will be filled with recent quotes from conservative politicians and pundits ranging from the misleading to laughable to totally outrageous.

About the Author Joshua Holland is a Senior Writer and Editor at Alternet. Alternet is a nonprofit progressive activist news service with a readership of over 3 million visitors per month – more web traffic than any competing leftleaning magazine.

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Saving Israel How the Jewish People Can Win a War That May Never End

DANIEL GORDIS Is Israel worth saving, and if so, how do we secure its future? A country which once restored hope to Jews the world-over is feeling itself slipping. Average Israelis are wondering if they wouldn’t be better off somewhere else, so intense are calls from its enemies to end the Jewish State. Saving Israel is a powerful call to arms from popular essayist Daniel Gordis, urging his fellow Jews to remember what they are fighting for and to renew their faith in the cause. Here he outlines how. • The first political tract by heralded memoirist Daniel Gordis • Touches on the most pressing issues Israel faces, without recycling the same old arguments • Asks the question: how does a nation keep fighting a war it knows may never end • Lays to rest some myths about Israel and the path to peace in the Middle East ISBN: 978-0-470-64390-7 PAGES: 272 PRICE: £11.99 BINDING: Paperback

About the Author Daniel Gordis is Senior Vice President and a Senior Fellow of the Shalem center. A columnist for the Jerusalem Post, he has also written for the New York Times, Tikkum, the Forward, and the New York Times magazine. His books include Coming Together, Coming Apart and If a Place Can Make You Cry.

TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010 Hardback Edition: 978-0-471-78962-8

This Is Your Country on Drugs The Secret History of Getting High in America

RYAN GRIM Stock up on munchies and line up your water bottles: journalist Ryan Grim will take you on a cross-country tour of illicit drug use in the U.S. From the agony (the huge DEA bust of an acid lab in an abandoned missile silo in Kansas) to the ecstasy (hallucinogens at raves and music festivals), Grim discovers some counterintuitive truths about drug use and weaves a story based on solid reporting and wide-ranging research. • Not since Reefer Madness (978-0141010732) took readers underground to marijuana’s black market has a reporter trained such a keen eye on drugs and culture • Takes a Freakonomics approach to drugs, dipping into data to provide surprising insights ISBN: 978-0-470-64389-1 PAGES: 272 PRICE: £10.99 BINDING: Paperback

• Explores the U.S.’s long and twisted relationship with drugs whilst giving non-US readers an insight into what it means to be an American

About the Author Ryan Grim covers Congress for Politico and has written for Slate, Rolling Stone, Harper’s, and the Washington Post.

TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010 Hardback Edition: 978-0-470-16739-7

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Capital Offense How Washington’s Wise Men Turned America’s Future Over to Wall Street

MICHAEL HIRSH One of Newsweek’s most popular writers explains the surprising reason why five consecutive presidents have put Wall Street’s needs ahead of everyone else’s For the past 30 years, Washington has constantly chosen to sacrifice manufacturing, small businesses, and workers in favour of high finance. But for thirty years, the privileging of international capital has lead to the Asian Crisis, hardships in the Third World (and a resulting rise in anti-Americanism). The banking crisis and bailout is the least of their problems. • The biggest story in the fall elections will be why Obama took so long to work on the economy, and if he's really gone far enough • Since the beginning of the Obama administration, readers have turned to Michael Hirsh’s reporting and analysis to better understand Obama’s policies and their effects on the country, generating more than 3 million page views since he took office ISBN: 978-0-470-52067-3 PAGES: 352 PRICE: £17.99 BINDING: Hardback TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010

• Hirsh wastes no time on the machinations inside Wall Street. Instead, he tracks the steady hollowing out of the American economy from Milton Friedman’s early to work to the end the Cold War through Clinton Era White House meetings into Obama’s economic policy team today

About the Author Michael Hirsh is a Senior Editor at Newsweek where he covers international affairs and writes an online column entitled “The World from Washington”. His 2003 cover story, “Bush's $87 Billion Mess”, won the 2004 National Magazine Award for General Excellence.

SPIN: Greatest Hits 25 Years of Heretics, Heroes, and the New Rock ’n’ Roll

SPIN MAGAZINE The best musical reporting from the last 25 years at SPIN magazine Since the magazine started in 1985, SPIN has cultivated a reputation for its broad musical coverage including genres and artists that its competitors shied away from years ago. From punk to electronica, goth to gangsta-rap, emo to garage rock, and hip-hop to indie rock, SPIN has covered it all and featured interviews with leading artists through every musical wave of the last 25 years. • SPIN: Greatest Hits will feature dozens of the best articles from well-known writers and interviews with Lou Reed, Noel Gallagher, and other influential musicians • Book ads will appear in three consecutive issues of SPIN magazine and featured on spin.com • Features a foreword by Tom Morello of Rage Against the Machine and Audioslave ISBN: 978-0-470-63996-2 PAGES: 272

• Each chapter is one of the best articles from the last 25 years of SPIN and will feature an introduction by the author with new insights since the original publication of the article and why it was chosen for the book

PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: October 2010

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All Facts Considered The Essential Library of Inessential Knowledge

KEE MALESKY An NPR librarian’s compendium of fascinating facts on history, science, and the arts All Facts Considered has three parts full of fascinating facts on history (including natural history), science (including religion and language) and the arts. • History: Who were the Olmecs and the Goths? When is the wolf moon? What’s the most arid place on earth, and the flattest? What’s the origin of chewing gum, paper and golf balls? • Science and Religion: Who are the Seven Happiness Beings and the Eight Immortals? Why are cows sacred in India? What is the evil eye and why is seven lucky? How do you write “LOL” in other languages? What is the fourth state of matter?

ISBN: 978-0-470-55965-9 PAGES: 272 PRICE: £15.99 BINDING: Hardback TRIM SIZE: 13.97 x 21.59 cm

• Art: What is art, the Stendhal Syndrome and the four elements of a musical note? What musical instruments are played without human contact? What is a camera obscura, paint by numbers, limelight, and ghost books?

About the Author Kee Malesky National Public Radio’s longest-serving librarian, is a member of the team that provides fact-checking, background research, and grammar and pronunciation guidance to NPR’s radio programs and digital media projects.

PUB MONTH: October 2010

Boys and Girls Learn Differently! A Guide for Teachers and Parents Revised 10th Anniversary Edition

MICHAEL GURIAN The first Revised Edition of this controversial manifesto A comprehensive update that includes the latest brain research and psychological studies on what’s different and what isn’t among young boys and girls in schools, including the conflicts over when and if they should have separate classes to insure their best chances of success. A must read for all parents and teachers. • Michael Gurian is the pioneering leading authority and best-selling author in the boy’s movement. His books include the famous trilogy The Wonder of Boys, The Minds of Boys, and The Purpose of Boys • Backed by The Gurian Institute. Now the largest organization for gender based education ISBN: 978-0-470-60825-8 PAGES: 368

• This revised 10th anniversary edition has new clinical examples and stories of boys and girls whose school performances have improved as a result of changing gender-based methods

PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

About the Author Michael Gurian is the pioneer and leading authority in the Boy’s Movement. He is cofounder of the Gurian Institute, a research and training organization in the field of family development, education, and gender studies.

PREVIOUS EDITION: 978-0787961176

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Good Kids, Tough Choices

ISBN: 978-0-470-54762-5

How Parents Can Help Their Children Do the Right Thing

PAGES: 288

RUSHWORTH M. KIDDER

PRICE: £11.99

A must-have program for teaching children essential ethical fitness, using the latest brain and neuroscience research

What to do when you catch your kids stealing, lying, cruising adult internet sites

Rush Kidder is on the road weekly with consulting, speaking, training, running workshops with individuals, schools, and business organisations. This is his first book directly for parents and children, a very large and important market for this hot topic

BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

The Pope’s Maestro

ISBN: 978-0-470-49065-5

GILBERT LEVINE

PAGES: 350 PRICE: £18.99

The true story of an unlikely friendship between a prominent Jewish-American conductor and the beloved Pope John Paul II

Details the symbolic acts of reconciliation that these men collaborated on and shows how they brought together people from all religious backgrounds

Shows how music can act as a bridge between people of different faiths

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

The Amish Way

ISBN: 978-0-470-52069-7

Patient Faith in a Perilous World

PAGES: 288

DONALD B. KRAYBILL, STEVEN M. NOLT and DAVID L. WEAVER-ZERCHER

PRICE: £16.99

Perfect authors with impressive track record: There is no author team more suited to write a book for a broad general audience about Amish faith and spirituality, because of their trusted relationships with the Amish

Intriguing topic: Interest in the Amish continues to grow, as does interest in spiritual practices and alternative forms of spiritual practice

Extensive author promotion and media contacts: The authors will promote the book through their respective networks of colleagues and their speaking engagements

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010

Hybrid Church

ISBN: 978-0-470-57230-6

The Fusion of Intimacy and Impact

PAGES: 160

DAVE BROWNING

PRICE: £16.99

A practical guide for pastors and leaders who want their churches to have the best of both worlds: the intimacy of small, organic churches and the impact and reach of large churches

A Leadership Network publication, which means it will be promoted through their extensive e-marketing, events, and alliances (Church Communications Network, churchstaffing.com, and others)

Dave Browning’s church operates both as a megachurch and a network of smaller and house churches, not just in the US but around the world

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BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010


Defining Breaking Dawn

ISBN: 978-0-470-63999-3

Vocabulary Workbook for Unlocking the SAT, ACT, GED, and SSAT

PAGES: 192

BRIAN LEAF

PRICE: £6.99

Defining Breaking Dawn is based upon the bestselling novel by Stephanie Meyer and teaches students 320 primary vocabulary words. Over 40 four-page chapters, readers will learn the definition of the words and the context in which they are used. •

After every 5 chapters there is a quiz to review and integrate material

Every 20 chapters there is a review of all of the vocabulary words in the previous 20 chapters

Quiz solutions and a Glossary of all of the book’s vocabulary words, including synonyms, are at the back of the book

BINDING: Paperback TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: October 2010

The Bartender’s Best Friend

ISBN: 978-0-470-44718-5

A Complete Guide to Cocktails, Martinis, and Mixed Drinks 2nd Edition

PAGES: 384

MARDEE HAIDIN REGAN

PRICE: £13.99 BINDING: Paperback

This up-to-date and easy-to-use guide presents recipes for hundreds of cocktails and mixed drinks, plus full coverage of all the basics of bartending including equipment, ingredients, techniques, glassware and garnishes. •

Contains more than 850 recipes in simple alphabetical order, with step-by-step instructions and problem-solving tips

Includes a mini-course on professional bartending and the tough waterproof cover makes it perfect for using on the job

TRIM SIZE: 12.70 x 20.32 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-471-22721-2

Intensely Chocolate

ISBN: 978-0-470-55101-1

CAROLE BLOOM

PAGES: 224 PRICE: £19.99

Intensely Chocolate offers a wide range of delicious, easy-to-prepare recipes that feature chocolate as the starring ingredient. The book includes basic advice on the equipment, ingredients and techniques needed to work with chocolate, along with more than 100 easy-to-follow recipes, 62 full-colour photographs and an extensive glossary of chocolate terms that are useful for shopping and baking.

BINDING: Hardback TRIM SIZE: 20.32 x 21.59 cm PUB MONTH: October 2010

Party Vegan

ISBN: 978-0-470-47223-1

ROBIN ROBERTSON

PAGES: 288 PRICE: £11.99

This book contains more than 120 scrumptious, vegan recipes that cover 25 entertainment situations and occasions; from an elegant Valentine’s Day dinner to a children’s birthday party and a family Christmas. It contains extensive notes on party planning and preparation and includes delicious recipes that will appeal to vegans and omnivores alike, such as Confetti Cornbread Muffins and Chocolate Cherry Cheesecake.

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BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: October 2010


Gluten-Free Girl and the Chef

ISBN: 978-0-470-41971-7

SHAUNA JAMES AHERN and DANIEL AHERN

PAGES: 288 PRICE: £19.99

More than just a collection of recipes, this unique cookbook is based upon the GlutenFreeGirl.com blog which receives 160,000 unique visitors per month. The book is also a love story about how Shauna James started dating a professional chef, Daniel Ahern, who had never cooked gluten-free before. Evocative photos, cooking tips, sidebars and 100 amazing recipes complete the book.

BINDING: Hardback TRIM SIZE: 20.32 x 22.86 cm PUB MONTH: September 2010

Pillsbury Fast and Healthy Meals for Kids

ISBN: 978-0-470-64725-7

PILLSBURY EDITORS

PAGES: 192 PRICE: £13.99

Kids will love these fun, tasty recipes - and parents will love the fact that they are healthy and ready in 30 minutes or less!

BINDING: Hardback TRIM SIZE: 20.32 x 22.86 cm

Over 100 recipes cover every meal of the day, along with snacks, drinks and scrumptious desserts

An introduction covers the basics of childhood nutrition, while tips throughout give additional information about the recipes or show how kids can help out in the kitchen

Features 50 beautiful, full-page colour photos and an easy-to-use, lay-flat format

PUB MONTH: September 2010

Falling Off the Bone

ISBN: 978-0-470-46713-8

JEAN ANDERSON

PAGES: 272 PRICE: £22.99

This book features full colour photos and recipes for beef, pork, lamb and veal that are slow-cooked and braised to bring out maximum flavour and cook the meat until it's literally falling-off-the-bone tender. Besides great taste, cooking this way allows cheaper cuts of meat to be used, is great for cooking for a crowd or for anyone trying to stick to a budget.

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BINDING: Hardback TRIM SIZE: 20.32 x 22.86 cm PUB MONTH: October 2010


Advertising by Design Generating and Designing Creative Ideas Across Media 2nd Edition

ROBIN LANDA The most complete guide to the process behind creating effective advertising, newly updated with coverage of the latest advertising trends Specifically geared toward designers and design students, this book provides a detailed, illustrated, behind-the-scenes view of the development process behind great advertising. Topics covered include everything from advertising ethics and the history of the profession to design composition and copywriting. • Addresses all of the key advertising applications: print, television, ambient, social media, branded utilities, mobile media, and guerrilla advertising ISBN: 978-0-470-36268-6 PAGES: 272 PRICE: £42.50 BINDING: Paperback TRIM SIZE: 21.59 x 27.94 cm ILLUSTRATIONS: 510 Colour

• The newly updated Second Edition also features creative thinking and brainstorming techniques, new exercises and projects, interviews with top creative and marketing pros, and new showcases and case studies

About the Author Robin Landa Distinguished Professor in the Department of Design at Kean University of New Jersey. Branding consultant and creative strategist with her own firm, and frequent speaker on the subjects of advertising, graphic design, branding, and creativity.

PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-471-42897-8

Becoming a Graphic Designer A Guide to Careers in Design 4th Edition

STEVEN HELLER The new Fourth Edition of the bestselling guide to becoming a graphic designer The Fourth Edition of the bestselling Becoming a Graphic Designer continues to provide a comprehensive survey of the graphic design industry, from print to electronic media. Revised throughout, the fourth edition includes new information on the digital editorial design, information design, packaging design, and interactive design. • Coverage of cross-discipline design, design management, and entrepreneurship provides readers with information relevant to some of today’s most coveted design jobs

ISBN: 978-0-470-57556-7 PAGES: 368 PRICE: £26.99 BINDING: Paperback TRIM SIZE: 18.73 x 22.86 cm ILLUSTRATIONS: 700 Black & White

• Highly visual with hundreds of illustrations and an updated design, this book also covers design training, design specialties, work environments, tips on preparing a portfolio, and advice on job hunting • Interviews with designers at various stages of their careers and in various design fields offer readers a glimpse at personal experiences of professional designers

About the Author Steven Heller, Served as Senior Art Director of The New York Times Book Review and author of over 90 books on design. Teresa Fernandes, publications designer and art director.

PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-471-71506-1

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Interior Design Portfolios MAUREEN MITTON Guide to portfolio development for interior designers by best-selling author Maureen Mitton Development of portfolios is one of the basic skills an interior designer should master. In order to effectively communicate with clients, other designers, contractors, and potential employers, a professional-looking portfolio is essential. Chapters are organised based on the development of a portfolio, so the reader understands the sequence required. • Illustrated in colour and black-and-white, showing examples of actual portfolios and how they work • Introduces the interior designer to the graphic design concepts necessary to develop portfolios • Chapters on digital portfolios cover the decision-making issues specific to interior design ISBN: 978-0-470-40816-2

• Includes supplemental teaching resources on Companion Web site

PAGES: 208

About the Author

PRICE: £36.99 BINDING: Paperback TRIM SIZE: 21.27 x 27.62 cm

Maureen Mitton, author of Interior Design Visual Presentation: A Guide to Graphics, Models, and Presentation Techniques: Third Edition (ISBN 0471741566) and Residential Interior Design: A Guide to Planning Spaces (0471684732).

ILLUSTRATIONS: 250 Colour PUB MONTH: October 2010

Interior Detailing Concept to Construction

DAVID KENT BALLAST Provides interior designers and architects with a unique collection of interior details and material information Interior Detailing provides interior designers and architects with a unique collection of interior details and material information; connecting the realms of design technical detailing that are typically treated separately. • Includes 150 easy-to-understand details, showing how to logically think through the design and development of an assembly so it conforms to the designer’s intent and meets practical requirements of good construction • Part I describes how to approach any detailing design problem in a rationale way ISBN: 978-0-470-50497-0 PAGES: 320 PRICE: £57.50 BINDING: Hardback TRIM SIZE: 21.59 x 27.94 cm ILLUSTRATIONS: 180 Black & White PUB MONTH: October 2010

• Part II contains conceptual and practical approaches to designing and detailing construction components that form interior spaces • Part III shows design and detailing approaches to making connections between interior elements

About the Author David Kent Ballast is a registered architect, and the author of a number of books on construction technology, including Handbook of Construction Tolerances, Second Edition, and Handbook of Construction Detailing, Second Edition.

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Redeveloping Industrial Sites A Guide for Architects, Planners, and Developers

CAROL BERENS A guide to redevelopment of industrial brownfield sites for urban planners, developers, architects, and municipalities Thousands of former industrial sites, small and large, have been redeveloped, or are considered for redevelopment. Site remediation, complex design solutions, and special financing arrangements are often involved. Thus, environmental engineers, urban planners and architects, and developers and municipalities all have a hand in redeveloping these sites. • The author, a development expert who is also an architect, conveys both the financing issues that developers and municipalities need and the design issues that urban planners and architects need with an emphasis on the latter • Includes case studies of a variety of redevelopment projects, large and small, from across North America with a few examples in Europe

ISBN: 978-0-470-39824-1 PAGES: 272

• Covers redevelopment of abandoned industrial sites, as well as issues with neighbourhood regeneration and open spaces and parks

PRICE: £50.00 BINDING: Hardback TRIM SIZE: 19.05 x 23.50 cm

About the Author

ILLUSTRATIONS: 100 Black & White; 30 Colour

Carol Berens is an architect and developer who has been with the Empire State Development Corporation for more than 20 years.

PUB MONTH: October 2010

The Professional Practice of Landscape Architecture

ISBN: 978-0-470-27836-9

A Complete Guide to Starting and Running Your Own Firm 2nd Edition

PAGES: 448

WALTER ROGERS and MICHAAL DOLLIN •

A single-source reference that guides landscape architects in every aspect of their business practice

Filled with indispensable information for practicing landscape architects, including professional ethics, finances, office administration, marketing and promotion, and project management

Chapter on software and technology offers strategies for using the internet to market and manage a firm

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PRICE: £57.50 BINDING: Hardback TRIM SIZE: 21.59 x 27.94 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-471-28680-6


Frommer’s Spain Day by Day NEIL E. SCHLECHT, DAVID LYON and PATRICIA HARRIS 122 maps and 78 ways to discover the best of Spain Frommer’s Spain Day by Day features regional and city itineraries that will help you maximize your time while touring the country’s top sights. Explore Barcelona’s mind-bending architecture, drive the fabulous scenery of the Picos de Europa mountains, taste your way around La Rioja's vineyards and experience the peak of Moorish culture in Andalucía. • Our authors, long time Spain experts, have personally checked out all of the country's best hotels and restaurants, and offer authoritative reviews to help you find the choices that suit your tastes and budget • Covers shopping and nightlife in the major cities • Features full-colour maps and 750 full-colour photos Also Available ISBN: 978-0-470-49769-2

Frommer’s Seville, Granada and the Best of Andalusia, 3rd Edition 978-0-470-39900-2, £13.99

PAGES: 732 PRICE: £18.99 BINDING: Paperback TRIM SIZE: 12.70 x 20.32 cm PUB MONTH: October 2010

Frommer’s Costa Rica Day by Day ELIOT GREENSPAN A full colour, brand new guide to Costa Rica Frommer's Costa Rica Day by Day features regional and city itineraries that will help you maximise your time while touring the country’s top sights. Tour the fabulous scenery of the Nicoya Peninsula, lose yourself amid the cloud forests of Monteverde, surf your way down the Pacific Coast, or witness the awesome splendour of the Arenal Volcano erupting at night. • You’ll visit rugged wilderness preserves and sleepy beach towns, spectacular orchid gardens and mineral hot springs at the foot of a steaming volcano • There are adventures here to suit all ages and abilities: swooping from treetop platform to treetop platform on a canopy tour, taking a dip in a jungle swimming hole, spotting playful spider monkeys as you hike through lush foliage, or watching endangered sea turtles nest on the beach

PAGES: 504

• You’ll also get coverage of shopping and nightlife in the San Jose; detailed full-colour maps; 500 full-colour photos, a full chapter on Costa Rica’s intriguing history and culture, information on special-interest tours, and advice on planning a successful Costa Rica holiday tions With tips and recommenda

PRICE: £18.99 BINDING: Paperback

BY

19 Smart Ways to See the Island

Frommer’s Puerto Rico Day by Day 978-0-470-49761-6, £8.99

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Costa Rica For Dummies, 3rd Edition 978-0-470-48215-5, £14.99

20

Norzagaray 17

15 16

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PUB MONTH: October 2010

AT L A N T I C O C E A N

Cemeterio Maria Magdelena

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25

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with foldout map

at

3rd Edition

Costa Rica

day day

Ca

TRIM SIZE: 12.70 x 20.32 cm

from the experts

Puerto Rico

Also Available

Puntillo

ISBN: 978-0-470-49770-8

Eliot Greenspan


Frommer’s Jamaica Day by Day JO COOKE Discover the best of Jamaica day by day Jamaica Day By Day is the perfect pocket guide book for independent travellers with a practical, colourful format and easy to use maps and expertly designed tours. It covers the best outdoor activities on land or sea, spas, shopping , key resorts and more. Plus accommodation and eating options for every budget and taste. • Discover best spas, shopping, kid’s activities, music, history, food, sport, romantic locations and community tourism • All you need to know about Montego Bay, Falmouth, Ocho Rios, Port Antonio, Negril, Lucea, Treasure Beach, Kingston and the Blue Mountains • Includes tips on getting around Jamaica and maps to accompany every tour • Discover exciting day trips from the main resorts ISBN: 978-0-470-71709-7 PAGES: 192 PRICE: £8.99

Also Available Frommer’s Jamaica, 6th Edition 978-0-470-61444-0, £12.99 Frommer’s Caribbean Ports of Call, 8th Edition 978-0-470-64015-9, £12.99

Jamaica

Caribbean Ports of Call

BINDING: Paperback TRIM SIZE: 10.48 x 18.41 cm PUB MONTH: October 2010

Frommer’s Jerusalem Day by Day BUZZY GORDON Discover the best experiences Jerusalem has to offer with this practical, full colour guide Guide yourself through this historic city and neighbouring city with this compact and handy guide. Enjoy the best experiences with an insider’s knowledge, practical maps and themed walking tours for every taste. Plan the best time to go with advice on the temperature, celebrations and festivals throughout the year. With recommendations on attractions, restaurants and accommodations for all tastes and budgets this is the perfect accompaniment to any visit. • Visit religious sites from the Church of the Holy Sepulchre to Temple Mount • Leave a prayer folded into the crevice of the Western Wall • Be amazed at the archaeology and contemporary art at the Israel Museum Also Available ISBN: 978-0-470-67636-3 PAGES: 192 PRICE: £8.99

Frommer’s Istanbul Day by Day 978-0-470-71554-3, £7.99 Frommer’s Dubai 978-0-470-28195-6, £10.99

BINDING: Paperback TRIM SIZE: 10.48 x 18.41 cm PUB MONTH: August 2010

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Frommer’s Spain 2011 DARWIN PORTER and DANFORTH PRINCE Now in Full Colour Frommer’s Spain features in depth coverage and gorgeous colour photos of everything from the Balearic beaches to the cosmopolitan capitals. This guide covers all the highlights of the 17 semi-autonomous regions of Spain, from Andalusia in the south to Cantabria and Asturias in the north. • Up-to-the-minute coverage of shopping and nightlife • Accurate neighbourhood maps; and advice on planning a successful trip • Hundreds of full colour photos, specially commissioned or selected by our photo editors to highlight what’s special about a destination, showcase our author’s favourite Spanish sites and experiences • Our new interior design is easier to use; the clean layout makes information more accessible and imminently browsable ISBN: 978-0-470-87718-0

Also Available

PAGES: 800

Frommer’s Barcelona, 3rd Edition 978-0-470-38747-4, £11.99

PRICE: £17.99

Frommer’s Seville Day by Day 978-0-470-51977-6, £7.99

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-470-47072-5

Frommer’s Australia 2011

ISBN: 978-0-470-64013-5

MARC LLEWELLYN

PAGES: 768 PRICE: £16.99

Completely updated every year, Frommer’s Australia features gorgeous full-colour photos of the Outback vistas, curious wildlife, and white-sand beaches

Our authors have lived in and written about Australia for years, so they’re able to provide valuable insights and advice. They’ll steer you away from the touristy and the inauthentic and show you the real heart of the land Down Under

TRIM SIZE: 13.02 x 20.32 cm

Let them take you to exciting cities, Aboriginal homesteads, Barossa Valley vineyards, and natural wonders, from the Wet Tropics Rainforest to Uluru to the Great Barrier Reef. You’ll travel Australia like a pro using their candid advice and in-depth knowledge of the culture

PREVIOUS EDITION: 978-0-470-48214-8

BINDING: Paperback

PUB MONTH: October 2010

Frommer’s Washington, D.C.

ISBN: 978-0-470-87721-0

Now In Full Colour

PAGES: 384

ELISE H. FORD

PRICE: £15.99 BINDING: Paperback

Objectively rated and reviewed

Exact prices for every attraction and activity listed

User friendly star ratings and icons to point reader to great finds and special moments

Background stories and detailed walking tours to Mount Vernon and Alexandria

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TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-470-47546-1


Frommer’s Walt Disney World and Orlando 2011

ISBN: 978-0-470-62616-0

LAURA LEA MILLER

PAGES: 416 PRICE: £13.99

Get the lowdown on all the major theme parks in Orlando, including details on the new Wizarding World of Harry Potter at Universal Orlando

BINDING: Paperback

Hits all the highlights, from Magic Kingdom to Universal Studios Florida to SeaWorld

TRIM SIZE: 13.02 x 20.32 cm

You’ll also get up-to-the-minute coverage of shopping and nightlife; detailed attraction reviews; accurate park maps; advice on planning a successful family holiday; and side trips to Tampa, Daytona Beach, and Cocoa Beach

PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-470-47074-9

Frommer’s Washington State

ISBN: 978-0-470-60751-0

7th Edition

PAGES: 384

KARL SAMSON

PRICE: £14.99

Frommer’s Washington State takes you to the best of the Northwest, from hiking and trekking Olympic National Park, to wind-surfing the Hood River, kayaking and boating the San Juan Islands, and sipping your way through Eastern Washington Wine Country. Plus, you’ll have everything you need for a sophisticated adventure in Seattle Maximise your time with detailed colour maps, dining choices for every taste and budget, suggested itineraries and driving tours

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: October 2010 PREVIOUS EDITION: 978-0-470-16412-9

Frommer’s Puerto Rico

ISBN: 978-0-470-64014-2

10th Edition

PAGES: 320

JOHN MARINO

PRICE: £12.99 BINDING: Paperback

Honest reviews of lavish honeymoon resorts, intimate inns, and family-friendly condos

Find the best white sandy beaches, and where to enjoy deep sea fishing and snorkelling

Complete shoppers guide, plus up to date coverage of the best casinos to salsa clubs and beach bars

TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: September 2010 PREVIOUS EDITION: 978-0-470-25711-1

New York City For Dummies

Frommer’s Caribbean Ports of Call

6th Edition

8th Edition

MYKA DEL BARRIO

CHRISTINA PAULETTE COLÓN

ISBN: 978-0-470-61825-7

ISBN: 978-0-470-64015-9

PAGES: 336

PAGES: 384

PRICE: £13.99

PRICE: £12.99

BINDING: Paperback

BINDING: Paperback

TRIM SIZE: 13.97 x 21.59 cm

TRIM SIZE: 13.02 x 20.32 cm

PUB MONTH: October 2010

PUB MONTH: September 2010

PREVIOUS EDITION: 978-0-470-30617-8

PREVIOUS EDITION: 978-0-470-28971-6

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Frommer’s Cruises & Ports of Call 7th Edition

HEIDI SARNA and MATT HANNAFIN ISBN: 978-0-470-63613-8 PAGES: 704 PRICE: £16.99 BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: September 2010 PREVIOUS EDITION: 978-0-470-49735-7

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Ultimate Surfing Adventures ALF ALDERSON Astounding and beautiful surf breaks from around the world in one stunning book

Enjoy a thrilling ride around some the world’s best surfing spots with this spectacular addition to the best selling Ultimate Adventures series. Packed with stunning photography which puts you right at the heart of the action while inspirational descriptions detail why each break is so special. Includes classic waves around the Pacific to the more unusual surf sports from Antarctica to Nova Scotia.

Also Available

• Every continent is covered and each entry is accompanied by useful information about the season, hazards, how to get there and what to do when you’re all surfed out • Covers world famous breaks to lesser known gems • Beautiful photograph accompany each of the 100 listed surf spots

Ultimate Diving Adventures 978-0-470-74492-5, £20.00

• Includes vital need-to-know information about travel, costs, first aid and facilities

Ultimate Sailing Adventures 978-0-470-74697-4, £20.00

About the Author Alf Alderson is a dedicated surfer throughout the summer and skis all winter. He is a full-time writer and journalist and is the author of Surfing A Beginner’s Guide 978-0470-51654-6 and Surf UK 978-0-470-51653-9 both by Wiley Nautical. His journalism has appeared in magazines including Conde Nast.

ISBN: 978-0-470-71083-8 PAGES: 208 PRICE: £20.00 BINDING: Paperback TRIM SIZE: 25.50 cm x 19.60 cm PUB MONTH: October 2010

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Robin Knox-Johnston on Sailing ROBIN KNOX-JOHNSTON Britain’s greatest living sailor shares his wisdom, acute observations and fascinating anecdotes

Knox-Johnston On Sailing is a selection of Sir Robin’s most provoking, insightful and perceptive articles for Yachting World magazine. He tells it like it is. Sir Robin’s views are forthright and compelling; this book will inform and entertain in equal measure.

Also Available

The spotlight of his steely gaze falls upon the great ocean races and the brave men and women who compete in them. He considers the lessons of seamanship he learned over hundreds of thousands of miles at sea - and he looks ahead, considering the future of sailing for racing and cruising yachtsmen. • Distilled wisdom, acute observations and fascinating anecdotes from Britain’s most famous and accomplished yachtsman

Yachting: Start to Finish 978-0-470-69752-8, £14.99

• Sir Robin Knox-Johnston was the first man to sail non-stop and alone around the world

Southern Ireland Cruising Companion 978-0-470-71381-5, £29.99

• He has the highest profile of any UK sailor and is regarded as an expert on racing and cruising • These selected columns from Yachting World will become “The Best of RKJ” • A great gift book with High Street appeal ISBN: 978-0-470-97251-9

About the Author

PAGES: 200

Sir Robin’s appeal is broad and while he set his first record in 1969, he was still racing in the fastest yachts, solo, around the world in 2007. In between he has explored the polar ice caps and competed with the greatest names in sailing. He has a weekly show on BBC Radio Solent. His autobiography Force of Nature 9780141032191 was published in 2007.

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PRICE: £14.99 BINDING: Hardback TRIM SIZE: 22.9cm x 15.2cm PUB MONTH: September 2010


200 Skipper’s Tips TOM CUNLIFFE Dip into any of the 200 tips in this handy book to make yourself a better yachtsman This entertaining and useful book is packed with the sort of practical tips that are learned over many years at sea and don’t feature in the syllabus of yachting qualifications. Among the wealth of advice there are hints on how to judge distance at sea or tell if the tide is turned, how to steer clear of rocks and ensure you come alongside safely and in style. These are the best of the “Skipper’s Tips” articles from the pages of Yachting Monthly magazine, the UK’s premium cruising title. Each tip is a pearl of wisdom from Britain’s foremost yachting writer, Tom Cunliffe. • Perfect for dipping into, adding to your knowledge on every page • Great gift for sailors by an author they will recognise and respect • Covers seamanship, navigation, safety, boat handling, ropes and knots, life on board; all in Tom’s accessible, intelligent and entertaining approach

ISBN: 978-0-470-97288-5 PAGES: 112 PRICE: £11.99

About the Author Tom Cunliffe is a hugely experienced and respected yachtsman and writer. He is able to convey his wealth of knowledge in an engaging way and is the author of many sailing books including The Complete Day Skipper 978-1408111994 and Celestial Navigation 978-1898660750 50p from sale donated to RNLI

BINDING: Paperback TRIM SIZE: 21.0 x 11.0 cm PUB MONTH: September 2010

Learn the Nautical

RULES OF THE ROAD

Also Available

The Essential Guide to the COLREGs

Paul Boissier

Learn the Nautical Rules of the Road 978-0-470-74912-8, £14.99 Knots and Splices 978-0-470-05968-5, £5.99

For yachtsmen and professional mariners Access to free on-line tests Ideal for exam preparation

With foreword by

Sir Robin Knox-Johnston

The Crew’s Pocketbook Tim Davison The perfect companion for anyone learning the ropes of yachting Written in a friendly and approachable way, The Crew’s Pocketbook assumes no nautical knowledge and uses diagrams and photographs to demystify the art of sailing. There are simple explanations of how a yacht works and an explanation of key vocabulary. • Learn how to climb aboard safely, be a help to the skipper and stay safe • More experienced sailors will find this a useful aide memoire on key topics such as knots, manoeuvres and sail trim • Pass your sailing exams and, most importantly, ensure your time spent sailing is both safe and enjoyable

About the Author ISBN: 978-0-470-66529-9 PAGES: 112 PRICE: £11.99 BINDING: Paperback

Tim Davison has written many sailing books on both cruising and racing. He regularly takes new crew on his own yacht and has first-hand knowledge of what new crew need to know.

Also Available The Skipper’s Pocketbook 978-1-898660-78-1, £9.99

TRIM SIZE: 21.0 x 10.0 cm PUB MONTH: October 2010

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First Aid Companion SANDRA ROBERTS A splash resistant, quick reference guide to First Aid All water sports involve a certain amount of risk, so it is important to have easy to use reference to first aid at hand. First Aid Companion is a splash proof, easy to use guide to most medical emergencies that you may encounter afloat. Includes: • Drowning • Unconsciousness • Immersion • Fractures • Burns and scalds • Heatstroke ISBN: 978-0-470-68206-7

• Communications in an emergency

PAGES: 24

Also Available

PRICE: £7.99 BINDING: Paperback TRIM SIZE: 22.2 x 8.0 cm PUB MONTH: October 2010

Emergency Companion 978-0-470-74869-5, £7.99 Navigation Companion 978-0-470-51155-8, £7.99 Nautical Calculation Companion 978-0-470-51879-3, £7.99

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Strategy in Practice

READERSHIP: Executives on Strategy courses; Strategy practitioners in general; Strategy scholars

A Practitioner’s Guide to Strategic Thinking

GEORGE TOVSTIGA Henley Business School

Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking

Establishes and translates the relevance of strategy theory to its application in the practice field (an area where many executives in firms have great difficulty)

Leads the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions and an appropriate analysis of the relevant issues

September 2010 224pp 978-0-470-97239-7 pr £24.99

• • Lead Title

The Definitive Handbook of Business Continuity Management 3rd Edition

Edited by ANDREW HILES •

No competitive book has the international view, the contribution of so many experts, and the established position enjoyed by this book

International Appeal: Contributors include a host of leading experts and practitioners from America, Asia, Australia, Europe, India and the Middle East

Revised And Fully Up-Dated: The book will see a thorough overhaul of the principles and practices outlined in previous editions, and will include a host of new developments, standards and case studies

• • Lead Title

Driving Organizational Success with Strategic Employee Surveys Dr. Wiley

Kenexa Research Institute

This book, written by one of the world’s leading employee survey experts, explains both the reasons why organizations need to survey their employees and how to tie this strategic feedback vehicle to positive business results

First Strategic Book in the field: no existing book approaches the topic from a strategic point of view

Wiley is extremely well positioned to write this book. He is founder and executive director of the Kenexa Research Institute as well the founder and CEO of Gantz Wiley Research, a survey research consulting firm specializing in employee and customer surveys for corporate clients

The Handbook of Pricing and Profitability Management JULIE MEEHAN, MIKE SIMONETTO, LARRY MONTAN and CHRIS GOODIN All at Deloitte Consulting

A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management

Addresses each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness)

Explains how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization

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READERSHIP: Information services and telecommunication managers, project managers, analysts, strategy planners, consultants, technical support managers and staff, security managers, planners, advisers and consultants, audit professionals, human resource managers, insurance professionals, premises and facilities management managers, administration managers, business continuity and disaster recovery vendor technical, planning and marketing staff October 2010 640pp 978-0-470-67014-9 cl £35.99 Replaces ISBN: 978-0-470-51638-6

Readership: Human resources professionals working in organizational development, training, research or other departments within a human resources function September 2010 144 9780470889701 cl £

READERSHIP: Business professional that plays some role in the overall process for Pricing and Profitability Management; Executive in the C-Suite, plus VP, Director, Manager, or Analyst in the Sales, Marketing, Finance, Operations, and IT organization; Professors and students in university and graduatelevel programs in a growing number of Pricing-related curricula September 2010 320pp 978-0-470-82527-3 cl £55.00


Women and Philanthropy Boldly Shaping a Better World

SONDRA SHAW-HARDY, MARTHA A. TAYLOR and BUFFY BEAUDOIN-SCHWARTZ Northwestern Michigan College, University of Wisconsin and Association of Baltimore Area Grantmakers

Shares new ways to better engage women in giving, as well as providing insights into developing women leaders in the nonprofit arena

Covers all of the key topics in women’s philanthropy, including: the modern movement, women as prospects, how and why women give, overcoming barriers, developing gender-sensitive fundraising programs, communicating with women, women as leaders and donors, couples and family giving, and working with women of wealth

Based on extensive interviews and the authors' combined half-century of experience

Bridging the Leadership Divide Building High-Performance Leadership Relationships Across Generations

RON A. CARUCCI, JOSH EPPERSON and LELA TEPAVAC •

Enhance your leadership development program by providing practical relationship building exercises that will help to bridge the generational gaps

Features an online assessment with 120 items that are designed to assess the six patterns that distinguish distressed relationships from powerful relationships between incumbent leaders and emerging leaders

The workshop includes case studies, role plays, journaling exercises, and action planning tools

Tools of Engagement

READERSHIP: Fundraisers/development officers seeking to better engage women; organizations/institutions seeking to develop a strategy for increasing gifts from women; women who wish to become philanthropic leaders; consultants; students and professors in graduate level fundraising courses September 2010 320pp 978-0-470-46066-5 cl £28.99

READERSHIP: Training and human resource professionals who create and run leadership development programs; consultants and internal managers pr October 2010 Self-Assessment: Emerging Leaders 978-0-470-64872-8 32pp £8.99 Self-Assessment: Incumbent Leaders 978-0-470-64871-1 32pp £26.99 Participant Workbook 978-0-470-52311-7 120pp

£32.99

READERSHIP: Trainers, consultants, HR professionals

Presenting and Training in a World of Social Media

TOM BUNZEL West LA College

It’s not about the technology anymore: for trainers and educators, it’s about how to use content and integrate it to train, teach, persuade, and inspire

This book shows how to present, communicate and transfer knowledge using the varied and vast assortment of online tools and technologies and in the new Web 3.0 universe

Shows how to get an online meeting scheduled, plan its contents, rehearse, and prepare, deliver meaningful content over the web, and follow up with a strategic plan to take full advantage of all aspects of the event going forward

Nonprofit Consulting Essentials What Nonprofits and Consultants Need to Know

PENELOPE CAGNEY and ALLIANCE FOR NONPROFIT MANAGEMENT The Cagney Company

This groundbreaking resource provides non-profit leaders with insight into choosing and using consultants and allows them to make better use of their resources

Targeting both non-profit consultants and the end user of the consulting services, it also increases the effectiveness of those consultants serving the non-profit sector by raising awareness of some of the more subtle dynamics underlying successful consulting

The book will contain checklists and exercises for implementing the book’s practices in one’s own organisation

Endorsements are expected from Peter Block, Bernard Ross, and other high-level consultants and non-profit organisations

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October 2010 340pp 978-0-470-57394-5 pr £30.99

READERSHIP: Leaders and managers in non-profit and social change organizations; consultants; foundation leaders and trustees October 2010 240pp 978-0-470-44240-1 cl £36.99


Islamic Branding and Marketing PAUL TEMPORAL

READERSHIP: Company CEO’s, CMO’s, CBO’s, Brand and Marketing Directors and Managers, Corporate Communications, Corporate Affairs and Public Relations executives

SERIES: Wiley Trading

How to Win the Business Jihad Associate Fellow at the University of Oxford‘s Said Business School and Green Templeton College, as well as a Visiting Professor at Shanghai Jiao Tong University, China

A groundbreaking book based on research conducted at the Oxford Centre for Islamic studies in Oxford Said Business School - the book will be branded by the Oxford Said Business School

There is a demand from Muslim majority and minority countries for a book that details how conventional branding and marketing knowledge and skills can be adapted to the business world of Islam - there is no other book which covers this comprehensively

Includes research and case studies

Virtual Team Success A Practical Guide for Working and Leading from a Distance

RICHARD LEPSINGER

Right Management Consultants

Comprehensive and Practical: Provides best practices and case studies that help virtual team members/leaders improve virtual team performance

Broad Application: Focuses on tips for both virtual teams and team leaders, as it focuses on both collaborating and leading in a virtual environment

Research-based: The guidelines and recommendations are based on extensive surveys of more than 340 virtual team leaders and more than 400 team members from a variety of workplace environments

Joining Forces Making One Plus One Equal Three in Mergers, Acquisitions, and Alliances Revised and Updated

MITCHELL LEE MARKS and PHILIP H. MIRVIS San Francisco, California, USA; Chevy Chase, Maryland, USA

The authors, who are merger and acquisitions experts, have completely revised their groundbreaking work

They provide a successful MA framework to help organizations, managers, and employees navigate a merger or acquisition in today's rapidly changing, global climate

This new edition covers all aspects of mergers and acquisitions, addressing the new strategic, human, organizational, and cultural challenges and showing how to develop an ongoing merger mindset

Agility

October 2010 256pp 978-0-470-82539-6 cl £23.99

READERSHIP: Those who work on a virtual team or those who lead a virtual team; HR professionals who are responsible for ensuring that leaders have the skills and knowledge to successfully lead virtual teams; senior business leaders; academic instructors October 2010 208pp 978-0-470-53296-6 cl £33.99

READERSHIP: Corporate executives, academics and researchers, transition managers and team members, staff specialists, consultants, managers and employees whose firms are merging or being acquired September 2010 320pp 978-0-470-53737-4 cl £30.99 Replaces ISBN 978-0-7879-0350-3

READERSHIP: CFOs, CIOs, business/IT managers

Competing and Winning in a Tech-Savvy Marketplace

MARK MUELLER-EBERSTEIN

SERIES: Microsoft Executive Leadership Series

Microsoft, Seattle, USA

This book uniquely describes how technology agility impacts business performance

A must read for leaders defining business strategy and technology implementation

The methodology described will help understand how to measure technology adoption and the derived impact on business results

• • Lead Title

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August 2010 224pp 978-0-470-63544-5 cl £26.99


Information Overload A System for Better Managing Every Day Data

READERSHIP: CEOs and other C-suite executives, and managers

GUUS PIJPERS

SERIES: Microsoft Executive Leadership Series

In today’s business environments, information is now the single most valuable asset

This book helps managers take control of all the information that enters their lives

By following the advice given in this book managers will be better informed and have more time for the important issues they face within their business

August 2010 224pp 978-0-470-62574-3 cl £23.99

Acuerdis, Netherlands

• • Lead Title

Dealing with Dilemmas

READERSHIP: Managers, executives, technology managers, consultants

Where Business Analytics Fall Short

FRANK BUYTENDIJK Oracle Corp, Netherlands

The book begins with a description of business dilemmas and describes some common dilemmas most businesses face

The author then shows how popular performance management methodologies can be refocused to better deal with these common dilemmas, allowing businesses to move forward strategically in ways previously impossible

Shows readers how to start solving these dilemmas in their own businesses and how valuable this process can be from a strategy viewpoint

Mission-Based Marketing Positioning Your Not-for-Profit in an Increasingly Competitive World 3rd Edition

PETER C. BRINCKERHOFF Author and consultant, USA

Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world

Provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members

This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization’s plan for financial success

Stoking Your Innovation Bonfire BRADEN KELLEY

Business Strategy Innovation, Seattle, USA

Innovation is about change, and organizations and individuals resist change

Managers that read and absorb this book will be able to make immediate changes in their organization to recapture its original innovative spirit

This will help them leverage the collective wisdom and passion of all of their employees to continuously innovate for customers in a sustainable way

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September 2010 256pp 978-0-470-63031-0 cl £33.99

READERSHIP: Nonprofit communications directors, marketing managers, nonprofit executives, directors, and CEOs, fundraising professionals October 2010 320pp 978-0-470-60218-8 cl £33.99 Replaces ISBN 978-0-471-23718-1

READERSHIP: Executive leadership teams (CEOs, presidents, VPs, and directors) and their direct reports, middle and upper management October 2010 208pp 978-0-470-62167-7 cl £23.99


An Introduction to Banking

READERSHIP: SII candidates and risk managers

Liquidity Risk and Asset-Liability Management

MOORAD CHOUDHRY

SERIES: CISI Series

Europe Arab Bank, London, UK

This book will provide an introduction to liquidity risk management and ALM

It will begin with an overview of modern banking, of the goals of a bank, how they operate and how a breakdown in the banking system, particularly in their management of liquidity risk and poor ALM, contributed to the crisis

The book then introduces the fundamental workings of a bank, specifically capital, return on capital, and bank ALM

October 2010 288pp 978-0-470-68725-3 cl £34.99

• • Lead Title

Financial Risk Forecasting

READERSHIP: Risk managers in financial institutions, new entrants to financial markets, postgraduate and MBA students

JON DANIELSSON

London School of Business, UK

Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market and credit risks

SERIES: Wiley Finance Series

Derived from the authors teaching notes and years spent training practitioners in risk management techniques, it brings together the three key disciplines of finance, statistics and modelling (programming), to provide a thorough grounding in risk management techniques

October 2010 400pp 978-0-470-66943-3 cl £45.00

In addition, the author provides source code in both MATLAB and R, two of the most commonly used modelling programs with which the reader can implement the models illustrated in the book

• • Lead Title

International Real Estate Investment Investing in China, India, and Brazil

Dr. David J. Lynn

ING Clarion Partners Research & Investment Strategy Group, New York, USA

This book outlines private equity real estate investment strategies for emerging markets internationally, and focuses on three of the most dynamic and important emerging market countries: China, India and Brazil

These emerging markets have been an increasing focus for institutional real estate investors worldwide, with foreign direct investment in all growing at extraordinary rates, even in spite of the recent global recession

Family Legacy and Leadership Preserving Wealth Through Challenging Times

MARK DANIELL and SARA HAMILTON

Cuscaden Group, USA; Family Office Exchange (FOX), USA

To date, there is no book specifically tailored to this highly lucrative market on the subject of leadership of a wealthy family

Leadership of a wealthy family involves addressing many complex and interrelated issues such as family organization, communication within and across generations, the roles of patriarchs (and matriarchs), preparing children for inheritance (or non-inheritance!) of family wealth, approaches to protect and enhance family wealth, and other issues specific to wealthy families

This book deals with the hard and soft issues surrounding the subject

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READERSHIP: Managers of institutional assets, separate accounts, and private investors. It is also useful for finance academics and students October 2010-05-12 304pp 978-0-470-90109-0 Cl £60.00

READERSHIP: Wealthy families, advisors to rich people (private bankers, lawyers, etc), MBA students reflecting on the meaning of wealth September 2010 352pp 978-0-470-82571-6 cl £33.99


Writing Securities Research

READERSHIP: Securities analysts and associates, research managers, supervisory analysts, financial editors, and compliance officers in banks, brokerages and credit rating agencies

A Best Practice Guide 2nd Edition

JEREMY BOLLAND

Securities researcher, UK & Asia

Highlights the major risks that securities analysts (and other securities professionals) face

As regards the risks to investment views that analysts need to highlight to their investors, the book not only examines economic and financial risks but also examines corporate governance issues such as executive compensation, equal treatment of shareholders, related-party transactions and risk management

Fixed Income Securities and Derivatives Handbook Analysis and Valuation, 2nd Edition

MOORAD CHOUDHRY Europe Arab Bank, London, UK

In this fully updated and expanded post-crash edition of the handbook, Moorad Choudhry explains the new regulatory twists affecting the fixed-income market, the evolving derivatives market, as well as new instruments and opportunities in the bond market

Includes a mix of practical tips and academic theory, the second edition includes new material on covered bonds, credit derivatives, convertible bonds, swaps, synthetic securitization, bond portfolio management, and more

August 2010 192pp 978-0-470-82602-7 cl £33.99 Replaces ISBN 978-0-470-82226-5

READERSHIP: Market practitioners (traders, bankers, risk managers), money managers (fund managers, institutional investors), and MBA students August 2010 512pp 978-1-57660-334-5 cl £65.00 Replaces ISBN 9781576601648

• • Lead Title

Sentiment Indicators - Renko, Price Break, Kagi, Point and Figure What They Are and How to Use Them to Trade

ABE COFNAS Longwood, Florida

This guide gives traders a one-stop overview of how to use these little-known indicators to shape trading strategies

The book covers the advantages of each tool and when to use one tool rather than another

Introduces technical analysis tools that could become as popular as candlesticks

Filled with real-world examples of strategies and tactics to illustrate how to use these powerful tools

Alternative Assets and Strategic Allocation Rethinking the Institutional Approach

JOHN B. ABBINK •

This book offers a comprehensive review of the major classes of investments

Abbink provides readers with an “all-in-one” reference guide for all levels of investment professionals

Written with a practitioner’s pen, the book outlines strategies for incorporating a number of assets to create a diversified portfolio

In addition, Abbink advises complementary matches between alternative assets and various investment goals

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READERSHIP: Professional and proprietary traders, active individual traders, and money managers July 2010 288pp 978-1-57660-347-5 cl £42.50

READERSHIP: Investment professionals, portfolio managers August 2010 528pp 978-1-57660-368-0 cl £57.50


Community Banking Strategies Steady Growth, Safe Portfolio Management, and Lasting Client Relationships

VINCENT BOBERSKI Vining Sparks, USA

In this book, Vincent Boberski teaches community banks how to compete against the big guys in a post-subprime world

He offers advice on portfolio management, balance sheet management, and management of interest rate and credit cycles, among other key topics

Boberski also offers salient counsel on the most essential piece of the banking business: focus on increasing core deposits, the heart of any good local bank, by establishing and encouraging lasting relationships with clients

This is a must-read for community bank executives, directors, investors, and the brokers that work with them

When Prime Brokers Fail The Unheeded Risk to Hedge Funds, Banks, and the Financial Industry

JONATHAN AIKMAN

Management consultant, Ontario, Canada

When Prime Brokers Fail is a detailed look at the relationship between hedge funds and their brokerages and the risks multiplied in extraordinary markets

It is an inside look at the relationship between an opaque industry (hedge funds) and their prime brokers, as well as an analysis of a new risk to hedge funds: the potential collapse of their brokerages

Trading Options in Turbulent Markets Master Uncertainty Through Active Volatility Management

LARRY SHOVER

Options trader, Chicago, USA

Shover shows how to shape and optimize trades through practical option strategies that deliver both yield enhancement and downside protection

Light on maths, the book instead emphasizes an understanding of the concepts to use options effectively

Using real-life examples and anecdotes from his experience as a trader and teacher, Shover fully engages readers in learning about options trading

Increasing Alpha with Options Trading Strategies Using Technical Analysis and Market Indicators

SCOTT H. FULLMAN WJB Capital Group, USA

Increasing Alpha with Options offers money managers an unexplored avenue for meeting risk/return expectations

By combining technical analysis with signals provided by options themselves, investors can uncover new trading opportunities

The book features a pragmatic, feet-on-the-ground approach to trading options, giving portfolio managers the best tools and strategies to improve return and more effectively manage risk

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READERSHIP: Practitioners and academics interested in Islamic finance and banking September 2010 192pp 978-1-57660-369-7 cl £42.50

READERSHIP: Brokers, hedge fund managers, bankers, and institutional investors July 2010 304pp 978-1-57660-355-0 cl £33.99

READERSHIP: Active individual traders, professional and proprietary traders wishing to learn more about options; trainers and new hires in the financial industry September 2010 288pp 978-1-57660-360-4 cl £33.99

READERSHIP: Portfolio managers, hedge funds, proprietary traders, active individual investors October 2010 288pp 978-1-57660-365-9 cl £36.99


Full-View Integrated Technical Analysis A Systematic Approach to Active Stock Market Investing

XIN XIE

Chongqing University of Business and Technology, China

Introduces a new approach to technical analysis of financial markets and a full view (multi-time frame) integrated analytical system

While using the familiar tools, the approach taken here is different from the existing technical analysis in fundamental ways

As a result, the book will offer a much better and more complete understanding of the rich market dynamics

Super Sectors

READERSHIP: Traders, technical analysts, investment professionals and private investors August 2010 192pp 978-0-470-82579-2 cl £55.00

READERSHIP: Individual investors and traders

How to Outsmart the Market Using Sector Rotation and ETFs

JOHN NYARADI

SERIES: Wiley Trading

Wall Street Sector Selector, USA

Super Sectors teaches traders how to use a specialized trading system that uses standard and leveraged ETFs in an easy-to-follow plan that identifies and invests in the hottest sectors in the world

Nyaradi first takes the trader through how best to analyze the different sectors technology, basic industry, staples, utilities, cyclical, industrial, energy, services, and finance - and then which ETFs to use (standard or leveraged)

The Universal Principles of Successful Trading Essential Knowledge for All Traders in All Markets

BRENT PENFOLD Sydney, Australia

The Universal Principles of Successful Trading clearly and unambiguously articulates trading principles that distinguish the winners from the losers

Though trading can be performed in different markets, across different timeframes, and with different instruments based upon different techniques, there is one common thread that ties all winning traders together: the universal principles of successful trading

All consistently profitable traders adhere to them regardless of the markets, timeframes, and techniques

Aiki Trading

October 2010 304pp 978-0-470-59250-2 cl £33.99

READERSHIP: Everyone who trades and everyone who is thinking about trading, universities, libraries May 2010 256pp 978-0-470-82580-8 cl £26.99

READERSHIP: SGX students, personal students, any interested trader

Trading in Harmony with the Markets

JEFFERY TIE

SGX Academy, Singapore

Aiki Trading will look at a robust method to understand what the market is doing in a specified timeframe

Essentially, markets are either trending up, trending down, or is in sideways or range bound congestion. Chapters are devoted to each of these three conditions, and the concepts are explained in depth

In addition, specific trading strategies will be explored for the different market conditions

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July 2010 256pp 978-0-470-82581-5 cl £23.99


Stock Trader’s Almanac 2011

READERSHIP: Stock investors and traders

JEFFREY A. HIRSCH Hirsch Organization, USA

The Stock Trader’s Almanac is a practical investment tool with a wealth of information organized in a calendar format

Alerts readers to little-known market patterns and tendencies to help market participants forecast market trends with accuracy and confidence

The data is some of the cleanest in the business, and the analysis is used by savvy professionals from money managers to journalists

Internet Fraud Casebook

SERIES: Almanac Investor Series October 2010 192pp 978-0-470-55744-0 cl £26.99

READERSHIP: Auditors, fraud investigators, criminal investigators, IT managers

The World Wide Web of Deceit

JOSEPH T. WELLS

Association of Certified Fraud Examiners, USA

This one-of-a-kind collection consists of actual cases written by fraud examiners out in the field

These cases were hand selected from hundreds of submissions and together form a comprehensive picture of the many types of Internet fraud how they are investigated, across industries and throughout the world

The cases each are entertaining stories in their own right, as well as educational, and readers will enjoy reading them as they grow to understand more about the developing world of Internet fraud

Running an Effective Investor Relations Department A Comprehensive Guide

August 2010 432pp 978-0-470-64363-1 cl £47.50

READERSHIP: Investor relations officers, CEOs, CFOs, controllers

STEVEN M. BRAGG

SERIES: Wiley Corporate F&A

The investment community includes an array of participants, including analysts, brokers, institutional investors, investment bankers, retail investors, and the media

It can be extremely difficult for a company to consistently achieve a high stock price through its dealings with this group

August 2010 288pp 978-0-470-63030-3 cl £42.50

It must understand the role of each player in the investment community, and how to interact with them

This book shows how to run an effective Investor Relations department

Ernst & Young, USA

The CEO, Strategy, and Shareholder Value PETER KONTES

Strategic Management Consultant, USA

Business leaders have experienced some of the greatest economic upheavals in history, forcing many to reconsider how to lead their companies

The CEO, Strategy, and Shareholder Value reveals the five major choices every leader faces, including performance objectives, participation choices, positioning choices, organizational choices, and risk management choices

This seminal book from a true thought leader offers business managers an innovative, new look at how to most effectively deliver shareholder value

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READERSHIP: CEOs, directors, senior line and staff executives of public companies SERIES: Wiley Corporate F&A October 2010 272pp 978-0-470-59630-2 cl £50.00


Wiley IFRS for SMEs Implementation Toolkit Implementation Toolkit for SMEs under IFRS

RALPH NACH

Skill Smart LLC, Chicago, USA

Wiley IFRS SME’s Implementation Toolkit serves as a practical guide for accountants and auditors to implement the simplified IFRS framework for small and medium-sized entities that was issued in 2009

Provides valuable insights into deciding whether the framework is appropriate, comparing it to other financial reporting alternatives, communicating with financial statement users, developing and executing an implementation plan, and, for readers engaged in the practice of public accounting, drafting appropriate compilation, review, and audit reports

READERSHIP: Accountants, finance professionals, auditors, financial analysts, accounting students September 2010 384pp 978-0-470-63366-3 pr £60.00

• • Lead Title

Wiley IFRS Practical Implementation Guide and Workbook 3rd Edition

ABBAS A. MIRZA, GRAHAM HOLT and LIESEL KNORR

Deloitte & Touche, Dubai, UAE; ACCA, UK; Deloitte's Accounting Standards and Communications Group; IASB, Germany

This reference guide includes easy-to-understand explanations of IFRS/IAS standards, case studies with solutions, and illustrations with multiple choice questions and solutions

The book facilitates understanding of the practical implementation issues involved in applying these complex “principles-based” standards

Preparers of financial statements, accountants, finance professionals, auditors, financial analysts, and candidates preparing for the IFRS/IAS certification will find this guide indispensable

• • Lead Title

IFRS Conversion

READERSHIP: Preparers of financial statements, accountants, finance professionals, auditors, financial analysts, and candidates preparing for the IFRS/IAS SERIES: Wiley Regulatory Reporting October 2010 496pp 978-0-470-64791-2 pr £65.00 Replaces ISBN 978-0-470-17022-9

READERSHIP: Accounting, tax accounting and tax professionals, executives, board members, and operational managers

Issues, Implications, Insights

KEN MARSHALL and STEVE ARNOLD

SERIES: Wiley Regulatory Reporting

Both at Ernst & Young

IFRS conversion presents challenges to several levels of an organization

The stakeholders at each level need a way to understand what issues IFRS conversion presents to financial reporting and financial systems

They need a way to assess the implications of conversion on their organization, its operating units, and their business processes; and they need to learn about the steps to effecting such conversion

This book provides the answers

October 2010 300pp 978-0-470-64333-4 cl £42.50

• • Lead Title

Wiley Revenue Recognition

READERSHIP: Certified Public Accountants (CPAs), Chief Financial Officers (CFOs), controllers, general ledger accountants

Rules and Scenarios 2nd Edition

STEVEN M. BRAGG

SERIES: Wiley Regulatory Reporting

Ernst & Young, USA

This new edition provides an overview of revenue recognition that addresses the general principles behind revenue recognition and the concepts of sale recognition when collection is uncertain, and when the right of product return exists

Includes long-term construction contracts, service revenues, real estate sales, and revenue recognition from franchising operations

The book flow charts the most complex revenue recognition concepts for easier understanding

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June 2010 216pp 978-0-470-61948-3 pr £55.00 Replaces ISBN 978-0-471-78812-6


Wiley GAAP Interpretation and Application of Generally Accepted Accounting Principles 2011

BARRY J. EPSTEIN, RALPH NACH and STEVEN M. BRAGG

Checkers, Simon & Rosner, Chicago, USA; American Express Tax and Business Inc.; Englewood, Colorado, USA

This annual edition of Wiley GAAP 2011 offers expert interpretation and explanation of the authoritative accounting literature

This book gives you the most comprehensive coverage of all accounting principles currently effective or being deliberated in a single book

Gives clear, user-friendly guidance on every pronouncement including FASB Technical Bulletins, AcSEC Practice Bulletins, FASB Implementation Guides, AICPA Statements of Position, and AICPA Accounting Interpretations

Wiley CPA Exam Review 2011

READERSHIP: Auditors, all those who apply international standards on auditing globally, financial accountants October 2010 139pp 978-0-470-55439-5 pr £75.00 Replaces ISBN 978-0-470-45319-3 Software 978-0-470-55440-1 £75.00 Replaces ISBN 978-0-470-45320-9 Software and PR Set; 978-0-470-55441-8 £150.00 Replaces ISBN 978-0-470-45321-6

READERSHIP: CPA Review candidates

Auditing and Attestation

PATRICK R. DELANEY and O. RAY WHITTINGTON Northern Illinois University, USA; San Diego State University, USA

The Auditing and Attestation Volume of the Wiley CPA Examination Study Guides arms readers with detailed outlines and study guidelines, plus skill-building problems and solutions, that help the CPA candidates identify, focus on, and master the specific topics that need the most work

Many of the practice questions are taken from previous exams, and care was taken to ensure that they cover all the information candidates need to master in order to pass the new computerized Uniform CPA Examination

Wiley CPA Exam Review 2011

October 2010 67pp 978-0-470-55434-0 pr £36.99 Replaces ISBN 978-0-470-45349-0

READERSHIP: CPA Review candidates

Business Environment and Concepts

PATRICK R. DELANEY and O. RAY WHITTINGTON Northern Illinois University, USA; San Diego State University, USA

The Business Environment and Concepts Volume of the Wiley CPA Examination Study Guides arms readers with detailed outlines and study guidelines, plus skillbuilding problems and solutions, that help the CPA candidates identify, focus on, and master the specific topics that need the most work

Many of the practice questions are taken from previous exams, and care was taken to ensure that they cover all the information candidates need to master in order to pass the new computerized Uniform CPA Examination

Wiley CPA Exam Review 2011

October 2010 40pp 978-0-470-55435-7 pr £36.99 Replaces ISBN 978-0-470-45350-6

READERSHIP: CPA Review candidates

Regulation

PATRICK R. DELANEY and O. RAY WHITTINGTON Northern Illinois University, USA; San Diego State University, USA

The Regulation Volume of the Wiley CPA Examination Study Guides arms readers with detailed outlines and study guidelines, plus skill-building problems and solutions, that help the CPA candidates identify, focus on, and master the specific topics that need the most work

Many of the practice questions are taken from previous exams, and care was taken to ensure that they cover all the information candidates need to master in order to pass the new computerized Uniform CPA Examination

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October 2010 74pp 978-0-470-55437-1 pr £36.99 Replaces ISBN 978-0-470-45352-0


Wiley CPA Exam Review 2011

READERSHIP: CPA Review candidates

4 Volume Set

PATRICK R. DELANEY and O. RAY WHITTINGTON Northern Illinois University, USA; San Diego State University, USA

The Wiley CPA Examination Study Guides arm readers with detailed outlines and study guidelines, plus skill-building problems and solutions, that help the CPA candidates identify, focus on, and master the specific topics that need the most work

Many of the practice questions are taken from previous exams, and care was taken to ensure that they cover all the information candidates need to master in order to pass the new computerized Uniform CPA Examination

Wiley CPA Exam Review 2010 Test Bank CD - Software PATRICK R. DELANEY and O. RAY WHITTINGTON Northern Illinois University, USA; San Diego State University, USA

This software series offers timely, up-to-the-minute coverage for preparing for the computerized CPA Exam

Published annually, this software product provides hundreds of multiple choice questions and solutions and includes 10 AICPA simulation questions

In addition, guidelines, explanations, tips, and diagnostic feedback covering this section of the CPA examination are included

October 2010 978-0-470-55438-8 pr £150.00 Replaces ISBN 978-0-470-45353-7

Auditing and Attestation December 2010 978-0-470-55429-6 Software £57.50 Replaces ISBN 978-0-470-45340-7 Business Environment and Concepts December 2010 978-0-470-55430-2 Software £57.50 Replaces ISBN 978-0-470-45343-8 Regulation December 2010 978-0-470-55432-6 Software £57.50 Replaces ISBN 978-0-470-45347-6

READERSHIP: CPA candidates and trainers

Complete Set December 2010 978-0-470-55433-3 Software £160.00 Replaces ISBN 978-0-470-45348-3

Wiley CPA Exam Review Impact Audios

READERSHIP: CPA candidates

Fourth Edition

October 2010

PHILIPP •

Wiley CPA Exam Review Impact Audios contain dynamic lectures on vital parts and modules of the CPA Examination

Completely revised and updated to reflect the new CPA Exam format, the audios provide coverage of IFRS, the Sarbanes-Oxley Act and the latest coverage on the Public Company Accounting Oversight Board auditing standards

This bestselling five-CD set facilitates memory and reinforces key concepts through the use of mnemonic devices, exam strategies, and a thorough review of the skills and concepts to prepare CPA candidates to take, and pass, the CPA exam

Empowering Green Initiatives with IT A Strategy and Implementation Guide

CARL SPESHOCK

Microsoft Consulting Services, Houston, USA

Provides organizations with planning and implementation guidance for their Green initiatives

Discusses the many benefits of Green IT and shows how Green IT initiatives can be tracked via business intelligence dashboards that can perform analytical and predictive analysis of green related business data

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Auditing and Attestation Set 978-0-470-76780-1 Audio £57.50 Replaces ISBN 978-0-470-32336-6 Business Environment and Concepts Set 978-0-470-76778-8 Audio £57.70 Replaces ISBN 978-0-470-32342-7 Financial Accounting and Reporting Set 978-0-470-76781-8 Audio £57.50 Replaces ISBN 978-0-470-32333-5 Regulation Set 978-0-470-76779-5 Audio £57.50 Replaces ISBN 978-0-470-32338-0

READERSHIP: CIOs, CTOs, IT managers, consultants October 2010 224pp 978-0-470-58752-2 cl £33.99


Meditation and Yoga in Psychotherapy Techniques for Clinical Practice

ANNELLEN M. SIMPKINS and C. ALEXANDER SIMPKINS Both of San Diego, California, USA

Consistent with the positive psychology movement, meditative yoga practice puts people on a positive path to actualize change

This timely and unique book provides practical tools for integrating meditation techniques from yoga into traditional treatment plans

Its in-depth coverage not only teaches therapists what to do, but also how, when, and why to use particular techniques

Addresses a variety of presenting problems, including stress management, addictions, anxiety disorders, and attention and learning problems

Psychosocial Treatment of Schizophrenia Edited by ALLEN RUBIN, DAVID W. SPRINGER and KATHI TRAWVER The University of Texas at Austin, USA; The University of Texas at Austin, USA; University of Alaska, USA

Psychosocial Treatment of Schizophrenia is an easy-to-use and essential resource for practitioners and students

Edited by leaders in the field and contributed to by both seasoned clinicians and newer practitioners with expertise in relevant, cutting-edge evidence-based practices

This book helps busy practitioners implement evidence-based practices by providing the “how-to” and “what now” rather than using the typical academic approach

Essentials of WJ III Cognitive Abilities Assessment 2nd Edition

FREDRICK A. SCHRANK, DANIEL C. MILLER, BARBARA J. WENDLING and RICHARD W. WOODCOCK

The Woodcock-Muñoz Foundation, Olympia, Washington, USA; Texas Woman's University, Texas, USA; Evanston, Illinois, USA; San Diego, California, USA

The most widely used psycho educational battery, the WJ III is separated into two parts: Achievement and Cognitive Abilities, the latter of which tests memory, vocabulary, and other quantitative abilities

Now in a Second Edition, this is the only book to provide state-of-the-art administrative and interpretive guidelines to this portion of the WJ III battery

Thoroughly updated to reflect the expanded knowledge base of information, including the Diagnostic Supplement and the Normative Update, this book is a must-have for clinicians

Prevention Is Primary Strategies for Community Well Being 2nd Edition

LARRY COHEN, VIVIAN CHAVEZ and SANA CHEHIMI Prevention Institute and San Francisco State University

Thoroughly revised second edition of the bestselling text on primary prevention in public and community health

Updated to include advances in the field of prevention while contextualizing the practice of prevention in the current economic and healthcare climate

Classroom ready - features learning objectives, key terms, and review questions, and an Instructor’s Manual is available for download

New chapters on preventing mental health problems and addressing negative influences on the public’s health

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READERSHIP: Clinicians (psychologists, social workers, counsellors, and psychiatrists), students in graduate programs in clinical psychology, counselling, social work, and marriage and family therapy October 2010 304pp 978-0-470-56241-3 pr £26.99

READERSHIP: Professionals in social work, counselling, and psychology in agency or private-practice settings SERIES: Clinician's Guide to Evidence-Based Practice Series October 2010 416pp 978-0-470-54218-7 pr £36.99

READERSHIP: School psychologists, learning specialists, educational diagnosticians, special education teachers, school counsellors, school social workers, child psychologists, and students in training in these fields SERIES: Essentials of Psychological Assessment October 2010 374pp 978-0-470-56664-0 pr £24.99 Replaces ISBN 978-0-471-34466-7

READERSHIP: Faculty and students in master's level programs in schools or colleges of public/community health, public health professionals: educators, nurses, preventive medicine, hospital-based community benefit professionals October 2010 400pp 978-0-470-55095-3 pr £50.00 Replaces ISBN 978-0-7879-8318-5


Suicide, Self-Injury, and Violence in the Schools Assessment, Prevention, and Intervention Strategies

GERALD A. JUHNKE, DARCY HAAG GRANELLO and PAUL F. GRANELLO University of Texas at San Antonio, USA; Ohio State University, USA; Ohio State University, USA

The increasing rate of suicide and violence among adolescents in school settings has created a strong need for more information on these topics for professionals working in the field

This book is the first of its kind to provide school psychologists with information on assessing and preventing the risk of both suicide and violence in a practical, concise, and affordable format

Specific chapter coverage includes prevention and screening, treatment and care after a suicide, self-injury, or violence attempt, and ethical and legal implications

The Science Teacher’s Activity-A-Day, Grades 5-10 Over 180 Reproducible Pages of Quick, Fun Projects that Illustrate Basic Concepts

PAM WALKER and ELAINE WOOD

READERSHIP: Counsellors, psychologists, and social workers in school settings, school administrators and teachers, students in these fields, and libraries October 2010 336pp 978-0-470-39525-7 pr £26.99

READERSHIP: Science teachers in primary school SERIES: JB-Ed: 5 Minute FUNdamentals

Chapel Hill High School, Georgia

Part of the 5-Minute Fundamentals Series, the book includes over 180 quick and fun “sponge” activities that will engage students and pull them into the lesson

Activities cover a wealth of topics under the broad categories of Life Science, Physical Science, and Earth Space Science

All of the activities take about 5 minutes to complete, and can be done with materials that are inexpensive and easy to find

Helping Faculty Find Work-Life Balance The Path Toward Family-Friendly Institutions

MAIKE INGRID PHILIPSEN, TIMOTHY B. BOSTIC and MARY ANN MASON

Virginia Commonwealth University, USA; Old Dominion University, Virginia, USA; University of California, Berkeley, USA

Work-life balance, and institutional policies surrounding it, is one of the hottest topics for both men and women in the workplace today

This book focuses on the question of how to juggle the demands of one’s personal and professional life in the context of academia, with special emphasis on how faculty’s specific challenges change over the years of their academic careers

Radicalizing Learning

October 2010 272pp 978-0-470-40881-0 pr £13.99

READERSHIP: Higher education faculty in different stages of their careers, higher education policymakers, preparing Future Faculty programs October 2010 224pp 978-0-470-54095-4 cl £26.99

READERSHIP: Faculty and students in adult education and practitioners new to the field

Adult Education for a Just World

STEPHEN D. BROOKFIELD and JOHN D. HOLST Both of University of St. Thomas, Minneapolis, USA

A comprehensive and contemporary guide to all the theories, paradigms, and practices behind adult education, written from the perspective of adult education’s roots as a platform for helping adults learn what it means to participate in a genuine political and economic democracy

Only text written from perspective of adult education as a way to teach people how to participate in a genuine democracy

Authors are considered among the top experts in the field and have written multiaward-winning books

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October 2010 288pp 978-0-7879-9825-7 cl £26.99


What You Need to Know About….Economics GEORGE BUCKLEY and SUMEET DESAI York Notes for the business world

This is the second title in Capstone’s new, essential business series What You Need to Know About… These accessible books will get anyone up to speed on a core business subject, fast. So, whether it be for a new job, a new responsibility, or a meeting with someone you need to impress, these books will tell you everything you need to get by as someone who knows their stuff. They contain the essentials, the basics, the foundation knowledge, the stuff you’re too embarrassed to ask. They’re about getting a broad, base knowledge of these subjects and getting it fast. They’re a cramming course in business basics. What You Need to Know About… Economics contains: • Who You Need to Know – All the key economics gurus • Who Said It – Quotes from famous figures in the finance world • How You Need to Do It – Key tips for using the knowledge in each chapter practically in your everyday working life • Where You Need to Go Online – Key websites and online resources you should check out • What You Need to Read – Suggestions for further reading for each topic throughout the book • If You Only Remember One Thing – Short, fast summary lines for each chapter

ISBN: 978-0-857-08114-8

About the Authors

PAGES: 224

George Buckley is Deutsche Bank’s Chief UK Economist. He joined Deutsche Bank in 1998, following his PhD in Economics from the University of Bristol. He writes on economics for the Evening Standard. Sumeet Desai runs Reuters’ UK economics coverage. He is a graduate of the London School of Economics, and has been writing about the economy since 1996.

BINDING: Paperback

PRICE: £12.99

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TRIM SIZE: 19.8 x 12.9 cm PUB MONTH: November 2010


The Unauthorized Guide to Doing Business the Simon Cowell Way 10 Secrets of the Record Breaking Music Mogul TREVOR CLAWSON Give your career the X Factor!

Life is very sweet indeed for Simon Cowell. The Sunday Times Rich List recently estimated that he earned £86m in the past two years thanks to his TV work and the global success of the “Pop Idol” brand. He serves as a judge on both the UK and US version of the show, runs Production Company Syco TV and has signed a multi-million pound deal with ITV for 3 years for the rights to his hit talent show The X Factor. So how did a man who dropped out of school at 15 and started his career in the mail room at EMI go on to dominate the global music scene?

Also Available

• This is the 7th book in Capstone’s hugely popular Big Shots series • Simon Cowell is a high profile celebrity with a credible business background that will capture the business reader’s imagination • You’ll discover the 10 secrets that lie behind his phenomenal success – and how to apply the principles in your own career • The guide covers working your way up, overcoming setbacks, grabbing opportunities and many more essential tips for business success

The Unauthorized Guide To Doing Business the Philip Green Way 978-1907312-36-6, £9.99 The Unauthorized Guide To Doing Business the Alan Sugar Way 978-1907312-44-1, £9.99 The Unauthorized Guide To Doing Business the Duncan Bannatyne Way 978-1907312-35-9, £9.99

About the Author Trevor Clawson is a freelance business journalist writing for magazines, national newspapers and business websites including Director Magazine, The Times, The Guardian and Growing Business Magazine. He is the author of 2 books: How to Grow Your Own Business and The Unauthorized Guide to Doing Business the Jamie Oliver Way.

ISBN: 978-0-857-08128-5 PAGES: 224 PRICE: £9.99 BINDING: Paperback TRIM SIZE: 21.6 x 13.5 cm PUB MONTH: November 2010

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How to be a Social Entrepreneur Make Money and Change the World ROBERT ASHTON It’s time to feel good about making money again!

In a time when making money has got itself a bad name, when public distaste for fat cats and conglomerate brands is at an all-time high, becoming a social entrepreneur looks increasingly attractive. And it’s not just about being nice, it’s a smart business decision too - 65% of social enterprises were profitable during the recession, compared to just 35% of traditional business. The future of business needs a friendlier face, and How to Be a Social Entrepreneur is the only simple, practical guide to making a profit and helping your community.

Also Available

• How to balance making a profit with doing good • Case studies from people who have really done it

Co-opportunity 978-0-470-68436-8, £16.99

• Where to get funding • How to manage a socially motivated team • What you need to know about the legal stuff

About the Author Robert Ashton is a consultant, speaker and highly respected business author. He also does a great deal of community and pro bono work including an exciting new TV series due to air on the BBC in 2011, the BBC/Big Lottery Village SOS. He is the author of several successful books, including The Life Plan; Teach Yourself Life at 50 for Men, The Entrepreneur’s Book of Checklists and How to Start Your Business for Entrepreneurs.

ISBN: 978-0-857-08060-8 PAGES: 256 PRICE: £14.99 BINDING: Paperback TRIM SIZE: 21.6 x 13.5 cm PUB MONTH: November 2010

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Socialnomics How Social Media Transforms the Way We Live and Do Business Revised and Updated ERIK QUALMAN Find out how social media is changing our world

Social media is now the Number 1 activity on the Internet. Despite popular belief, social media is not just for teenagers. The economic promise social media offers is limitless. The world of social media is so powerful that it is causing a macro shift in corporate and personal behaviour. This book introduces the concept of Socialnomics and its ability to eliminate inefficient marketing and middlemen. As a result everything from purchasing a baby carriage, to drafting a will, is easier and cheaper for the consumer and more profitable for the seller.

Also Available

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• Avoid the pitfalls and capitalize on the opportunities: business professionals will discover that closer alignment and flexibility between sales, marketing executives and production is no longer a nice to have but is imperative for survival • Socialnomics creates a World of Mouth that far exceeds traditional word of mouth: in a Socialnomics world, great brands will be built externally through customer feedback on websites and online communities • The beginning of a socialeconomic revolution: we are quickly moving beyond a Web 2.0 world. Socialnomics is a must read for anyone wanting to harness the power of the social graph rather than be squashed by it • Recognized expert on social networking: Erik is a columnist for Search Engine Watch (searchenginewatch.com) and has been highlighted in numerous publications

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Social Media 101 978-0-470-56341-0, £15.99 The Social Media Bible 978-0-470-41155-1, £19.99 This is Social Media 978-1-9064-6570-4, £12.99

ISBN: 978-0-470-63884-2 PAGES: 288

About the Author

PRICE: £11.99

Erik Qualman (Cambridge, MA) is the Global Vice President of Online Marketing for EF Education, headquartered in Lucerne, Switzerland. With over 26,000 employees, EF Education is the world’s largest private educator. Erik is a frequently requested speaker within the Internet and marketing community.

BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-47723-6

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The E-Myth Accountant Why Most Accounting Practices Don’t Work and What to Do About It MICHAEL E. GERBER The next E-Myth book in the successful spin-off series of The E-Myth Revisited, this time for accountants

This next instalment to the E-Myth series provides distilled small business advice that specifically caters to accountants. Although business owners know everything about their trade, very few know how to effectively run a business, the void that Michael Gerber looks to fill.

By the Same Author

FROM THE BESTSELLING AUTHOR OF THE E-MYTH

MICHAEL E.

GERBER “THE WORLD’S #1 SMALL BUSINESS GURU.” —INC.

• In Gerber’s signature easy-to-understand, easy-to-implement style, he will address specific aspects of the business such as money, people, management, and growth

THE MOST SUCCESSFUL SMALL BUSINESS IN THE WORLD THE TEN PRINCIPLES

• Gerber will connect millions of new entrepreneurs to millions of their entrepreneurial peers around the world. This book will be continuously promoted to the authors hundreds of thousands of members in his “Michael Gerber Club”

The E-Myth Attorney 978-0-470-50365-2, £16.99

• Gerber has dedicated his life to entrepreneurship. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world's preeminent small business guru

The Most Successful Small Business in The World 978-0-470-50362-1, £16.99

About the Author Michael Gerber is a small business guru, bestselling author (over 3,000,000 copies combined sales worldwide), the founder and Chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies.

ISBN: 978-0-470-50366-9 PAGES: 204 PRICE: £16.99 BINDING: Hardback TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: November 2010

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Real-Time Marketing & PR How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now DAVID MEERMAN SCOTT Bestselling author of the New Rules of Marketing & PR shows businesses how to develop and launch practical and effective real-time communication plans in order to win in today’s immediate, always-on world

Organisations need a marketing and PR strategy in place to enable them to respond immediately to negative press or to the changing landscape with new products. Real-Time Marketing & PR articulates how real-time speed is a competitive advantage as well as a threat for those who are unprepared, and case studies of each are analyzed. Readers will learn how to develop and launch practical and effective real-time communication plans in order to win in today’s immediate, always-on world.

By the Same Author

A BUSINESSWEEK BESTSELLER “You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”

—From the Foreword by R O B E R T S C O B L E c o a u t h o r o f N a k e d Co nv e rs a tio n s, S c o bl e i z e r.c o m

NEW RULES of MARKETING & PR

The

Completely Updated Revised & Second Edition

• Follow-up to bestseller: The New Rules of Marketing & PR is a BusinessWeek bestseller, is published in 24 languages, and has shipped over 123,000 copies (hardcover, paperback, and 2nd edition combined) since May 2007. Real-Time Marketing & PR will show readers how to implement the new rules immediately to react to market conditions • Top-ranking blog: Scott will build pre-publication buzz on his blog, Web Ink Now (webinknow.com), which has been ranked number 20 by AdAge top marketing blogs in the world • Extensive social media network: In addition to his blog, Scott will promote the book on his website, DavidMeermanScott.com, and to his 37,000 Twitter followers

HOW TO USE SOCIAL MEDIA, BLOGS, NEWS RELEASES, ONLINE VIDEO, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY

D AV I D M E E R M A N S C O T T

The New Rules of Marketing and PR 978-0-470-54781-6, £13.99 World Wide Rave 978-0-470-39500-4, £15.99 Tuned In 978-0-470-58100-1, £18.99

• Speaking engagements: Scott is an in-demand speaker who annually delivers an average of 30 keynotes, 20 one-day seminars, and 20 Webinars to approximately 20,000 people all over the world

ISBN: 978-0-470-64595-6

About the Author

PRICE: £16.99

PAGES: 256

BINDING: Hardback

David Meerman Scott (www.WebInkNow.com) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide.

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TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010


The Art of Speeches and Presentations The Secrets of Making People Remember What You Say PHILIP COLLINS When what you’re saying is good, the confidence about how to say it will follow

Everyone dreads public speaking. But Philip Collins, former Chief Speech Writer to Tony Blair, knows that it doesn’t have to be this way. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, and packed with practical examples and tips, The Art of Speeches and Presentations is set to become the definitive guide to great speeches and presentations.

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• Well-connected author: Philip Collins is Deputy Chief Leader Writer and columnist at the Times and is also well networked in leading FTSE 100 companies. His Radio 4 speeches series will boost his profile as a public figure

How to Give a Pretty Good Presentation 978-0-470-59714-9, £13.99

• Authoritative: As former speechwriter to Tony Blair, Philip Collins has a reputation as one of the best in his field. Collins teaches a speechwriting masterclass at the London Business Forum – LBF will heavily promote the book • Key Topic: Speeches and presentations are everyone’s greatest fear at work – this book provides a simple way to overcome this and wow people with what you say • Practical: Packed with tips and analysis of what works and what doesn’t in real speeches

Also Available

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In the Spotlight 978-1-90646-511-7, £9.99 Public Speaking and Presentations for Dummies 978-0-470-03472-9, £9.99

ISBN: 978-0-470-71184-2 PAGES: 320 PRICE: £14.99

About the Author

BINDING: Paperback

Philip Collins was, until 2007, Chief Speech Writer to Tony Blair. He is now CEO of High Windows, a speechwriting consultancy which works with leading businesses, politicians and NGOs.

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TRIM SIZE: 13.5 x 21.6 cm PUB MONTH: November 2010


Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon JULIE MACINTOSH The amazing story behind the Belgian-Brazilian takeover of America’s favourite beer, and take down of the infamous Busch family - played out behind the curtain of the economic crisis

The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. • From the very local heart of the heartland to the European continent to Brazil, the story of the takeover of Anheuser-Busch by InBev, a Belgian company actually controlled by Brazilians, is fascinating, wide-reaching, and profound • It presaged America’s dwindling political and financial dominance, coming just before the economic crisis of 2008 exploded, taking down great U.S. financial institutions and virtually the entire U.S. auto industry. Few even noticed that Bud, the king of beers had been captured in the midst of such carnage • Now is the perfect time for a book that uncovers the story behind the takeover to show exactly how InBev pulled it off and the missteps the Busch family and AB board made. This book will become required reading in business courses worldwide

Also Available

The Devil’s Casino 978-0-470-54086-2, £18.99 Bottled for Business 978-1-84112-726-2, £14.99

ISBN: 978-0-470-59270-0

• Dethroning the King is a corporate caper and a classic case study in how to get the brand

PAGES: 256

About the Author

BINDING: Hardback

Julie MacIntosh (New York, NY) is the Financial Times U.S. Mergers and Acquisitions Correspondent and an award-winning financial journalist.

PUB MONTH: November 2010

PRICE: £18.99

TRIM SIZE: 15.24 x 22.86 cm

80


Social Innovation, Inc. 5 Strategies for Driving Business Growth Through Social Change

JASON SAUL How to turn social change into a business strategy that drives revenue Leading corporations like GE, Kraft, Amway and Wal-Mart are converting social strategies into corporate social innovations and revolutionizing the way we think about the role of business in society by asking: how do we turn social change into a business strategy? • Stellar Client List: Saul’s firm, Mission Measurement LLC, advises some of America’s largest and most influential corporations, including McDonald’s, Kraft, Levi Strauss, and Boeing • Practices What he Preaches: As a businessman and social entrepreneur, Jason has generated millions of dollars of revenues through his own social business ventures ISBN: 978-0-470-61450-1 PAGES: 256 PRICE: £18.99 BINDING: Hardback

• Web Promotion: Jason is a featured blogger at Change.org (550,000+ unique visitors per month), the leading network about social change

About the Author Jason Saul founded and leads Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and the public sector measure and improve social impact.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

The Unwritten Rules The Six Skills You Need to Get Promoted to the Executive Level

JOHN BEESON Want to get promoted to the C-level suite? In this practical and insightful book, Beeson de-codes the unwritten rules that companies use to make decisions about who gets promoted versus those whose careers become stalled. He identifies and describes the six “selection factors” that are imperative for any senior leader to lead effectively at the executive level. • Filled with the stories of managers who successfully climbed up the executive ladder— and some who struggled and failed to achieve their career goals • Provides the information you need to sharpen your leadership capabilities and maximize your chances of getting that next promotion ISBN: 978-0-470-58578-8 PAGES: 224 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

• Covers: Demonstrating strategic skills; Building a strong management team; Managing implementation; Exhibiting the capacity for innovation and change; Working across organizational boundaries; and Projecting executive presence

About the Author John Beeson is Principal of Beeson Consulting, Inc., a management consulting firm specializing in succession planning and top talent development, executive assessment and executive coaching, and organization design and change.

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The Leader’s Guide to Radical Management Reinventing the Workplace for the 21st Century

STEPHEN DENNING Building high-performance teams through narrative Based on research with hundreds of high-performance teams, bestselling author Steve Denning reveals how narrative can inspire ordinary individuals to form extraordinary teams. Denning identifies three categories: the “hygiene” elements of teams; the three “drivers” of high-performance teams; and the “accelerators”, such as leadership storytelling, which speed up the ascension of the team. • Author track record: Steve Denning is the world’s leading writer on business narrative and has written five books on the subject • Real world experience: Steve’s clients include IBM, Hewlett-Packard, World Bank, Microsoft, Nokia, Reuters, and the BBC, among many others ISBN: 978-0-470-54868-4 PAGES: 336 PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm

• Successful: Generating meaning and excitement among team members will boost them to high-performance status

About the Author Steve Denning is a leading writer and consultant who consults to organizations in the US, Europe, Asia, and Australia in the areas of leadership, innovation, and business narrative.

PUB MONTH: November 2010

The Science of Influence How to Get Anyone to Say “Yes” in 8 Minutes or Less! 2nd Edition

KEVIN HOGAN An essential system of persuasion The amazing secret of The Science of Influence is in its simplicity. After you read this book you will immediately understand why people say “no” to you and learn how to turn “no” into “yes” from this moment on. • In paperback for the first time, this updated edition features many new examples and references from current culture • Kevin has worked with organizations as diverse as Starbucks and the Polish government to perfect his system • Kevin has become known as the Body Language Expert and Unconscious Influence Expert to BBC, ABC, Fox, and dozens of popular magazines and newspapers ISBN: 978-0-470-63418-9 PAGES: 288 PRICE: £13.99 BINDING: Paperback

About the Author Kevin Hogan (www.kevinhogan.com) is a public speaker and corporate trainer. He holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-471-67051-3

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We The Power of a Fully Engaged Workforce

RUDY KARSAN and KEVIN KRUSE Achieve a fully engaged workforce Engage your workforce and experience breakthroughs in productivity, customer service, and profitability by applying these strategies. Achieving a fully engaged workforce is the most critical goal for organizations. The authors sketch the landscape of the changing job environment and provide a road map for mid-level managers and senior executives to full employee engagement. • Based on a study of 2 million people, the book’s recommendations are anchored with specific metrics including engagement, retention, customer loyalty, and profitability. The scientific research and academic insights are translated into actionable steps • Throughout the book readers are given website links and unlock codes to access online assessments, videos, simulations, and games ISBN: 978-0-470-76743-6

• Includes corporate training materials, enabling readers to easily facilitate a “We Workshop” inside their own organizations

PAGES: 288 PRICE: £16.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm

About the Author Rudy Karsan (www.Kenexa.com) is Founder, Chairman and CEO of Kenexa, the global leader in innovative human resource solutions. Kevin Kruse (www.KruResearch.com) is a serial entrepreneur who founded marketing agency Krk Research.

PUB MONTH: November 2010

Spend Shift How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live

JOHN GERZEMA and MICHAEL D’ANTONIO Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. Through in-depth observation, data, and interviews, the authors analyze the changing consumer psyche, document the shifting values and consumer behaviors that are remaking the world, and explain what it means to businesses and leaders. • An in-depth look at how American consumer behaviours have changed and will continue to change as a result of the crisis and recession - and what it means to businesses

PAGES: 256

• Draws on interviews with experts in the fields of business, economics, culture, and consumer psychology and grounded in rigorous and extensive proprietary consumer data from the BrandAsset®

PRICE: £17.99

• Written by John Gerzema, the Chief Insights officer at Young Rubicam

ISBN: 978-0-470-87443-1

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

About the Authors John Gerzema is Chief Insight Officer for Young & Rubicam Brands. Michael D’Antonio is the award winning author of more than a dozen books and hundreds of articles.

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The One Hour Plan For Growth

ISBN: 978-0-470-88096-8

How a Single Sheet of Paper Can Take Your Business to the Next Level

PAGES: 208

JOE CALHOON

PRICE: £13.99

Planning is the most reliable predictor of whether a business will grow - but most planning books and planning processes aren’t accessible or usable for the small to medium-sized business owners

The One Hour Plan For Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on one page in about one hour

Delivers a planning process that engages employees, develops leadership capacity, improves performance and accelerates growth

BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

The Shibumi Strategy

ISBN: 978-0-470-76950-8

A Powerful Way to Create Meaningful Change

PAGES: 176

MATTHEW E. MAY

PRICE: £13.99

An engaging fable on Zen principles as they relate to personal breakthroughs, resilience, and work/life choices

Offers short insights, practical takeaways, exercises and tools for the reader to pencil through

From award-winning author and blogger Matthew May

BINDING: Hardback TRIM SIZE: 12.70 x 17.78 cm PUB MONTH: November 2010

At the Crossroads

ISBN: 978-0-470-61521-8

Not-for-Profit Leadership Strategies for Executives and Boards 2nd Edition

PAGES: 208

PHILIP COLTOFF

PRICE: £18.99 BINDING: Hardback TRIM SIZE: 12.70 x 20.32 cm

Philip Coltoff spent forty years working with the Children’s Aid Society in New York City, serving as its leader for almost 25 of those years. There is no question that he knows about nonprofit leadership and the challenges of change

Filled with wisdom and insight that could only come from someone who has been there, this revised and expanded edition includes new changes in board structure, statutory requirements, functional relationships, succession, and transitional relationships

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PUB MONTH: November 2010


The Warren Buffetts Next Door The World’s Greatest Investors You’ve Never Heard Of and What You Can Learn From Them Matthew Schifrin Forbes’ Matthew Schifrin searches out the world’s best investors you’ve never heard of to see how they use homegrown strategies and techniques to land profits that would make even Warren Buffett take notice

The atmosphere on Wall Street is bleak. With investors losing all their trust in the system, they are shying away from the big names and the noise and relying instead on their own instincts and knowledge. The Warren Buffetts Next Door offers profiles of unknown investment superstars who live right next door and have performance records that would make even Warren Buffett take notice.

Also Available

• The book profiles 12 to 15 previously unknown investors with “legendary” performance records who are proving every day that you don’t need to work for a hedge fund to consistently beat the best performing Wall Street professionals • These amazing “armchair gurus” come from all walks of life, from a globe drifting high school dropout to a retired software salesman, a computer room geek and clinical psychiatrist

Inside the House of Money, Revised and Updated 978-0-470-37909-7, £11.99

• The glue that holds them together is their passion for investing and their ability to efficiently harness the Internet for critical investment ideas, research and trading skills • In an era when the best professional advice has cracked many investor nest eggs and Madoff-style frauds have shattered investor trusts, these self-empowered bull and bear market heroes offer an inspiring tale

ISBN: 978-0-470-57378-5

About the Author

PAGES: 304

Matthew Schifrin (New York, NY) is 24-year veteran editor of Forbes Media LLC, besides overseeing all money, investing and personal finance content on Forbes.com.

BINDING: Hardback

PRICE: £19.99

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

85


Don’t Count on It JOHN C. BOGLE Industry-defining wisdom from the mutual fund pioneer, and former Vanguard Chief Executive, John C. Bogle Throughout his legendary career, John Bogle has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Based on 25 or so speeches Bogle has delivered to professional groups and college students in recent years, Don’t Count on It argues that the world of finance is marked by too much cost, and not enough value; too much speculation, and not enough investment; too much complexity, and not enough simplicity. • Written in a straightforward and accessible style, Bogle offers his unparalleled insights on money, on the values we should emulate in our business and professional callings, and on what we should consider as the true treasures in our lives • Don’t Count on It is an industry giant's thinking on mutual fund investing and the mutual fund industry ISBN: 978-0-470-64396-9 PAGES: 352 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

• Always direct, sometimes controversial, Bogle has single-handedly transformed the mutual fund business. Competitors often find him a thorn in their sides but know that he is tenacious and his vision compelling. Investors appreciate him for his championing of their interests

About the Author John C. Bogle (Bryn Mawr, PA) is Founder of The Vanguard Group, Inc., and President of the Bogle Financial Markets Research Center.

The Zero Sum Game The Rise of the World’s Largest Derivatives Exchange and its Influence on the Global Economy

Erika Olson An inside look at how the derivatives market affects market dynamics and the prices of goods around the world through the lens on the CME/ CBOT deal The Zero-Sum Game offers a behind-the-scenes look at how CME Group came seemingly out of nowhere to give Wall Street’s power players a run for their money – literally. The merger between the Chicago Board of Trade (CBOT) and the Chicago Mercantile Exchange (CME) formed CME Group in mid-2007 and permanently altered the landscape of the financial services industry. • Against the backdrop of the tumultuous CME/CBOT merger, The Zero-Sum Game explains just how extensively futures trading affects the daily lives of consumers worldwide, whether they are directly invested in the markets or not ISBN: 978-0-470-62420-3 PAGES: 240 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

• Introduces the enormous personalities responsible for bringing the derivatives industry into the spotlight, and will show how these same pioneers are still struggling to transform their exchanges from “good old boy” networks to publicly-run companies • Told by Erika Olson, an insider to the merger, this book gives you insight into one of the newest and most politically-connected power players in their industry

About the Author Erika Olson is the former managing director of Chicago Mercantile Exchange (CME) Group, the world’s largest derivatives exchange and is now business consultant and financial writer.

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The Inflation Trap Rescue Your Assets!

ROLAND LEUSCHEL, CLAUS VOGT and MARTIN D. WEISS Every crisis - even the current one - offers fantastic opportunities for those who have prepared for it Since the financial bubble burst, the U.S. has created and pushed a monetary and fiscal policy which was at best blatantly wrong - and at worst carried an enormous financial risk - and this is what started the real estate bubble. Those responsible repudiated the clearly visible problems and closed their eyes to the huge risks involved. • The authors expose the grievances of our monetary system and show you how to protect yourself financially • Using quotes from their own work of the past few years, they prove that the dangers could indeed be clearly recognized ISBN: 978-0-470-76723-8 PAGES: 256 PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

• They describe how the creators of the ever-present propaganda machine are systematically diverting attention from the fact that it was government interference in the market economy which brought us to where we are now, namely at the beginning of a financial calamity • The book is a German bestseller and now includes a foreword from bestselling author Martin Weiss

About the Authors Roland Leuschel (Germany) is the author of several books in Germany (the most recent being Das Greenspan Dossier). Claus Vogt co-authors the U.S stock market letter Safe Money. Martin D. Weiss (Jupiter, FL) is chairman of The Weiss Group, Inc.

Financial Jiu-Jitsu A Fighter’s Guide to Conquering Your Finances

SCOTT FORD A unique approach to personal finance by tackling money like a jiu-jitsu fighter would tackle an opponent: using fundamental, well-practiced strategies and techniques Financial Jiu-Jitsu is based on taking care of the basics first, using straightforward, easy-tounderstand principles and strategies as a platform and springboard to future success. Of course your financial plan will adapt and evolve as economic conditions change and you move through your life - but the guiding principles will never change. • Author Scott Ford is ranked in the top 1% of all financial advisors and practices Jiu Jitsu • In this book, he compares the patience and practice of the martial art to investing • In Brazilian Jiu-Jitsu, our biggest enemies are our emotions and our state of mind. In investing and personal finance, our biggest enemies are, that’s right, our emotions and our state of mind. It’s not the market, it’s not the economy, it’s us ISBN: 978-0-470-64830-8 PAGES: 240

• Along the way, the book teaches you fundamental skills such as giving back, automating your savings and investments, the importance of paying yourself first, and managing credit wisely

PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm

About the Author Scott Ford (Hagerstown, MD) is president and founder of Cornerstone Wealth Management Group.

PUB MONTH: November 2010

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Letters from Home A Wakeup Call For Success and Wealth

DAVID R. REISER and ANDREA REISER An informative look at the 10 ways successful people build and sustain wealth Why can some people appear to consistently make all the right decisions where money is concerned, while others, who claim to diligently follow the technical advice of financial experts, never seem to be able to dig themselves out of their hole and build sustainable wealth? The truth is strategic financial planning is but a piece of wealth building. There’s a whole organic component that’s often absent today, before you even begin to consider investment instruments and financial planning strategies. The essence of sustainable success, and wealth, comes from within. • It takes more than simple financial acumen to be successful. The authors look at how successful people (from financial professionals to superstars in the food world) approach their lives, combining monetary success with a sense of community and charitable concerns • The authors reveal the 10 secrets to creating, sustaining and enjoying wealth ISBN: 978-0-470-63792-0 PAGES: 240 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

• The letters will interweave life lessons on work, money, attitude and philosophy with real-life stories from interviews with clients, family members, friends and well-known figures who are shining examples of using these lost virtues to achieve sustainable wealth and success

About the Authors David Reiser (Westport, CT) is a VP at Citi Smith Barney with some $200 million assets under his management. Andrea R. Reiser has developed and implemented award-winning marketing communications programs for clients in a variety of industries.

Tidal Wave How to Use Economic Super Cycles to Profit from the Coming U.S. Debt Tsunami

DAVID SKARICA How investors can navigate the shifting of economic and political power by understanding the influence of economic cycles Tidal Wave looks at what we can expect in global economics by looking at the history of political shifts in power. The underlying theme is that everything moves in cycles from the mega cycle of world powers, to economic cycles that can last decades, to mini cycles which last 10-20 years. Cycles are the most important and also the most powerful tool we have to make money in the coming years from the coming debt bubble and economic shift. • Author David Skarica of Newsmax looks at key sectors such as gold, oil, and the growing Asian markets and how investors can profit ISBN: 978-0-470-62418-0 PAGES: 256 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

• Skarica believes that more regulation and taxes will make the economy less competitive and will cause funds to move offshore • Tidal Wave is an intriguing look at economic power shifting and the relationship between Washington and Wall Street

About the Author David Skarica (West Palm Beach, FL) is the founder and Editor of the newsletter Addicted to Profits and is launching an investment newsletter with the conservative media outlet Newsmax.

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The Buckets of Money Retirement Solution The Ultimate Guide to Income for Life

RAYMOND J. LUCIA A simple, time tested system that will rescue and protect your nest egg with strategies on adapting your retirement plan to the changing economic landscape Many people head into retirement assuming they will have enough money to live on for the rest of their lives. But when issues such economic disaster come into play, their financial cushion can become so thin that they may have to cut back drastically on their standard of living or go back to work just to survive. Don’t let this happen to you! • The Buckets of Money Retirement Solution provides you with the tips and tools to adapt to the changing landscape and find long-term financial stability • In an easy-to-understand and accessible style, Lucia outlines his proven “Buckets of Money” technique ISBN: 978-0-470-58157-5

• To win at the retirement game, you need to know your financial goals, divvy up your money accordingly, and then invest intelligently. With this book as your guide, you’ll learn how to achieve both income and growth, while reducing risk

PAGES: 304 PRICE: £16.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm

About the Authors Raymond J. Lucia, CFP, is a nationally-renowned expert in the field of financial and business management. He is the President and founder of the Raymond J. Lucia Companies, Inc.

PUB MONTH: November 2010

Inflated How Money and Debt Built the American Dream

CHRISTOPHER WHALEN Inflated tells the story of inflation and public debt as enduring (and perhaps endearing) features of the American story Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, even though the choices we make at the ballot box and in Washington seem at odds with that self image. Yet Americans as a community also seem to believe that we are entitled to a lifestyle that is well-beyond our current income, a tendency that goes back to the earliest days of the United States. • Inflated examines this apparent conflict and makes the argument that such a way of life is so instilled in us that to expect the US to live in a “deflated” world is simply unrealistic • Featuring interviews with today’s top leaders, like Paul Volcker and Ben Bernanke insiders, this book will offer a glimpse into the future of the FED and the role it will play in the coming years, as well as what the future holds for the value of the US dollar ISBN: 978-0-470-87514-8 PAGES: 304 PRICE: £23.99 BINDING: Hardback

About the Author Richard Christopher Whalen (New York, NY) is Senior Vice President and a Managing Director of Institutional Risk Analytics with general responsibility for sales and business development.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

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King of the Road True Tales from a Legendary Ice Road Trucker ALEX DEBOGORSKI Alex Debogorski, co-star of Ice Road Truckers has one of the most dangerous jobs in the world and no shortage of fascinating tales to share about his life both on and off the ice roads

Remote locations in Canada and Alaska are virtually impossible to access without ice roads, manmade passages of solid ice connecting one frozen lake to another. Navigating those roads is a necessity for multi-billion dollar diamond mines, but it’s a treacherous experience and not for the faint of heart. Ice Road Truckers is the first show to give viewers the chance to see and hear the ice roads firsthand in a competition for which trucker can make the biggest haul for the season. One of the most experienced drivers on the ice roads, Alex is both a legend in the industry and a favourite among fans of the show. Fans will get an up close look at co-star Alex Debogorski’s life beyond the show. Stories include: • The time he saved the life of a rookie ice road trucker trapped inside his overturned truck while diesel fuel poured out of the busted tank • The time Alex was being crushed to death inside a grader • How a bar fight ended his career drilling oil rigs and started his career on the ice roads • The book will also include sidebars that explain how and why ice roads are made, how easily a truck can break through the ice road, and why ice roads sound like they’re splintering apart each and every time you drive on them

ISBN: 978-0-470-64368-6 PAGES: 296

About the Author

PRICE: £16.99

Alex Debogorski is one of the stars of History’s #1 rated show, Ice Road Truckers. He’s the father of eleven children, nine grandchildren, a former oil rigger, is larger than life and full of stories and life experiences.

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BINDING: Hardback TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: November 2010


The Tudors For Dummies DAVID LOADES Brings the exciting times of the Tudors to life!

The House of Tudor ruled England and its realms from 1485 until 1603, during which time five monarchs sat on the throne: Henry VII, Henry VIII, Edward VI, Mary I and Elizabeth I. This expert guide charts the lives of Tudor lay folk (including Shakespeare!) as well as all the infamous Tudor kings and queens. Covering the key cultural, political and religious events of the period, this riproaring guide really does have it all!

Also Available

Making Everything

Easier!

Medieval History

Learn about: sThe Early Middle Ages to the Age of Discovery

The Tudors For Dummies:

sGory invasions and the importance of the Crusades sPower-wielding monks, merchants, and infectious peasants sWeird and wonderful customs and pastimes

• Provides fun and lively coverage of this exciting period of history • Covers everything from international wars, disease and battles with the Church to theatre, architecture and King Henry VIII’s unfortunate wives • Features information on the end of the Tudor reign and the passing of the baton to the Stewarts • Contains information on surviving Tudor buildings, such as Hampton Court, which adds a contemporary twist for readers wanting to bring history to life by visiting these historic sites • Is perfect for armchair historians, as well as history and literature students

About the Author

Stephen Batchelor History lecturer and author

Medieval History For Dummies 978-0-470-74783-4, £15.99 British History For Dummies, 2nd Edition 978-0-470-03536-8, £15.99 European History For Dummies 978-0-7645-7060-5, £15.99

ISBN: 978-0-470-68792-5

David Loades is an Honorary Research Professor at the University of Sheffield and has taught at a wide number of universities in the UK, Australia and New Zealand. He is currently a member of the Centre for British and Irish Studies and is the author of several books on the Tudors.

PAGES: 384 PRICE: £15.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: November 2010

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• • Lay-flat binding

DIY For Dummies JEFF HOWELL Full-colour guidance on all aspects of DIY

DIY is a perennially popular topic. Whether readers want to fix problems themselves without calling in costly plumbers and handymen or simply want to spruce up their property, DIY reference books are an essential part of every home. This new edition features full-colour drawings that illustrate the step-by-step techniques and the lay-flat binding is perfect for on-the-job DIY advice. The easy to follow instructions make this an essential title for any homeowner or landlord!

Also Available

DIY For Dummies covers: • Planning and budgeting for home improvement projects • Basic home maintenance and improvement

Renting Out Your Property For Dummies 978-0-470-02921-3, £15.99

• Painting and wallpapering • Carpentry, woodworking and flooring

Buying & Selling a Home For Dummies 978-0-470-99448-1, £15.99

• Plumbing

Electronics For Dummies, UK Edition 978-0-470-68178-7, £16.99

About the Author Jeff Howell is a renowned home-improvement expert who has practised, taught and written on the subject for the past 30 years. He writes a regular column in the Sunday Telegraph and has presented the Channel 4 series Don’t Blame the Builder.

ISBN: 978-0-470-97450-6 PAGES: 430 PRICE: £21.99 BINDING: Concealed Wiro-bound Hardback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-7645-7054-4

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Classic Origami For Dummies NICK ROBINSON Everything you need to start folding classic origami models

Unfold the art of origami, the ancient paper-folding technique, with Classic Origami For Dummies. This guide gives the reader an introduction to the techniques and history of this ancient art with clear descriptions of all the classic shapes and how to develop more complex origami. It is packed with over 75 classic origami projects and how to start designing your own shapes.

Also Available

Classic Origami For Dummies: • Helps readers fold their way through the all-time favourites • Includes legendary origami such as the crane, frog and dragonfly • Reveals the secrets of designing your own origami projects • Comes with 25 sheets of coloured paper to get started right away

Origami Kit For Dummies 978-0-470-75857-1, £12.99

About the Author

Paper Engineering and Pop-ups For Dummies 978-0-470-40955-8, £14.99

Nick Robinson is a professional origami artist, and has been “folding paper” for 25 years. He has been a member of the British Origami Society for over 20 years and is the author of Origami Kit For Dummies, along with numerous other origami books.

ISBN: 978-0-470-97560-2 PAGES: 292 PRICE: £12.99 BINDING: Paperback TRIM SIZE: 15.56 x 23.50cm PUB MONTH: November 2010

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Stained Glass For Dummies VICKI PAYNE Discover the artist within and create beautiful stained glass Beautiful stained glass isn’t reserved solely for church windows. Packed with practical guidance on everything from obtaining supplies to working safely, Stained Glass For Dummies is the perfect guide for beginner and novice artists and artisans who want to have a go at this centuries-old art. Stained Glass For Dummies: • Contains hands-on, easy-to-follow exercises to help readers perfect their skills • Includes designs so readers can create their own stained glass pieces • Features gorgeous full-colour design throughout

About the Author ISBN: 978-0-470-59132-1

Vicki Payne is a well known art-glass expert. As well as regularly appearing on TV, her website averages 65,000 unique visitors per month.

PAGES: 320 PRICE: £16.99 BINDING: Paperback TRIM SIZE: 20.32 x 25.40 cm PUB MONTH: November 2010

Singing For Dummies 2nd Edition

PAMELIA S. PHILLIPS Teaches readers how to develop their skills and take their singing to the next level With so many people looking to make a career out of their voice, many are looking for a cost-effective way to learn the basics in singing. This book provides the reader with not only a detailed introduction to singing, but also information on reading music, singing with an instrument and vocal exercises. Singing For Dummies, 2nd Edition: • Contains 25% new and updated material, as well as new tracks on the included CD • Includes coverage on how to sing with power, finding your range, diction and lots of singing exercises and practice opportunities • Contains information useful for beginners, experts and teachers ISBN: 978-0-470-64020-3 PAGES: 360 PRICE: £16.99

About the Author Pamelia S Phillips, DMA is a seasoned performer and Professional Program Director and Chair of Voice and Music at Collaborative Arts Project 21 in New York.

BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-7645-2475-2

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Bass Guitar Exercises For Dummies PATRICK PFEIFFER Practical exercises to help readers excel at bass guitar, with an accompanying audio CD Bass Guitar Exercises For Dummies features more than 300 exercises to help readers refine their techniques and improve control and timing, developing style and command that can only come with daily repetition and drilling. This book is a perfect companion to Bass Guitar For Dummies, 2nd Edition. Bass Guitar Exercises For Dummies: • Begins with warm-up exercises (on and off-instrument) before moving into scales, chords and arpeggios • Allows readers to practice incorporating other facets of musical performance in their exercises such as tempo, time signature, phrasing and dynamics • Includes a CD of the audio samples for every chord in the book so that readers can follow along and better gauge their own playing ISBN: 978-0-470-64722-6 PAGES: 240 PRICE: £15.99 BINDING: Paperback TRIM SIZE: 20.96 x 27.62 cm PUB MONTH: November 2010

About the Author Patrick Pfeiffer is a professional bassist, composer and bass coach in New York City. Pfeiffer’s former clients include Adam Clayton of U2, Polygram, Red Ant Records, Arista Records and other major labels.

Also Available

Making Everything

Easier!

2nd Edition

Bass Guitar Learn to: s Play various musical styles, from fusion to soul s Use the latest technologies and accessories s Try your hand at special playing techniques s Play along with the accompanying CD

Bass Guitar For Dummies, 2nd Edition 978-0-470-53961-3, £16.99

Patrick Pfeiffer

Professional bassist, composer, and bass coach

The Science of Battlestar Galactica PATRICK DI JUSTO and KEVIN GRAZIER The science behind the Emmy and Peabody Award-winning show, Battlestar Galactica Battlestar Galactica is as real as science fiction gets. It may not be packed with cool techie gadgets (the bad guys don’t even have laser guns!), but it has a lot to say about the use of science and technology in our lives today. The Science of Battlestar Galactica takes you a billion of miles away from Earth so that you can turn around and see the world from a different perspective. • Explores the full spectrum of science issues in the show, from planetary science to physics to life science • Packed with lots of trivia for fans • Tackles all the big BSG questions, from how Gaius Baltar’s Cylon-detector works to whether a population of 39,000 people is genetically viable for the human race to survive ISBN: 978-0-470-39909-5 PAGES: 304 PRICE: £13.99 BINDING: Paperback

About the Authors Patrick Di Justo is a contributing editor for Wired amongst others. Kevin Grazier is the scientific advisor to Battlestar Galactica. He currently works at NASA’s Jet Propulsion Laboratory (JPL) on the Cassini/Huygens Mission to Saturn, and teaches widely.

TRIM SIZE: 19.05 x 23.50 cm PUB MONTH: November 2010

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Ultimate Lost and Philosophy WILLIAM IRWIN and SHARON KAYE Expanded and up-to-date-the ultimate guide that explores meaning and philosophy of all six seasons of Lost Lost is more than just a popular television show; it's a complex examination of meaningful philosophical questions. What does good versus evil mean on the island? Is it a coincidence that characters John Locke and Desmond David Hume are named after actual philosophers? What is the ethics of responsibility for Jack? An action-adventure story with more than a touch of the metaphysical, Lost forces viewers to ask difficult questions of themselves just as the story asks difficult questions of its characters. Ultimate Lost and Philosophy helps you explore the deeper meaning and philosophical questions hidden within every complex twist and turn in the historic show’s entire six-season run. • Includes every season of Lost, including 2010's final, highly anticipated season ISBN: 978-0-470-63229-1 PAGES: 272

• Connects events on the show to core philosophical issues such as truth, identity, and morality • Explores a host of intriguing topics such as time travel, freedom, love, and loss

PRICE: £11.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

About the Authors William Irwin is Professor of Philosophy at King’s College, USA. Sharon Kaye is Professor of Philosophy at John Carroll University and edited the original Lost and Philosophy.

PREVIOUS EDITION: 978-1-4051-6315-6

This I Believe On Love

DAN GEDIMAN Inspiring essays on love shared by men, women, and young people from all walks of life In the 1950’s, Edward R. Murrow’s radio program, This I Believe, gave voice to the feelings and treasured beliefs of Americans around the country. Fifty years later, the popular update of the series, which now continues on Bob Edwards Weekend on public radio, explores the beliefs that people hold dear today. This book brings together essays on love from ordinary people far and wide whose sentiments and stories will surprise, inspire, and move you. • Includes extraordinary essays written by “ordinary” Americans on love in its many manifestations – from romantic love and love of family to love of place and love of animals • Paints a compelling portrait of the diverse range of beliefs and experiences related to what is perhaps the most powerful and complex of human emotions – love ISBN: 978-0-470-87268-0

• Based on the popular This I Believe® radio series and thisibelieve.org Web site

PAGES: 208 PRICE: £13.99 BINDING: Hardback

About the Author Dan Gediman, is executive producer of This I Believe.

TRIM SIZE: 12.70 x 17.78 cm PUB MONTH: November 2010

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Chopin and Beyond My Extraordinary Life in Music and the Paranormal

BYRON JANIS and MARIA COOPER JANIS A classical music living legend reveals his life in the “other world”, and how it transformed him and his career and drove his unusual connection and affinity to Chopin A renowned internationally known classical pianist now writes for the first time about the “other world” he has been living in throughout his life: his extraordinary experiences in the world of the paranormal - things that are beyond the range of usual experience and defy scientific explanation. Those experiences frame his memoir, with the milestones of his storied career and anecdotes of the rich and famous he has known interwoven. These paranormal experiences include his association with Chopin (who also felt the presence of another world) and the true story behind his two front-page discoveries of previously unknown Chopin manuscripts. • One of the world’s greatest pianists for the first time reveals the many paranormal events in his life: how he made fire rise up a hillside; hearing mysterious bells, his Chopin death mask that “shed” tears, and much more

ISBN: 978-0-470-60444-1

• Janis’s spiritual kinship with Chopin who also believed in the “other world”, the true story behind his front-page headline discoveries of two unknown manuscripts

PAGES: 288 PRICE: £17.99

About the Authors

BINDING: Hardback TRIM SIZE: 15.56 x 23.50 cm

Byron Janis is a living legend of the classical music world. He writes regularly for the Wall Street Journal. His wife Maria Cooper Janis, the daughter of actor Gary Cooper, is a talented painter, and has been a parapsychological researcher for many years.

PUB MONTH: November 2010

Cracking Your Church’s Culture Code

ISBN: 978-0-470-62781-5

Seven Keys to Unleashing Vision and Inspiration

PAGES: 192

SAMUEL R. CHAND

PRICE: £16.99

Discover the ways that a church may have a toxic culture and how to transform culture into one that is more inspiring, powerful, and productive

Crosses all boundaries within Christian congregational styles and denominations by focusing on principles rather than institutional forms

Well-known church leadership consultant provides insight into culture, one of the key component of healthy churches and a main saboteur of growth and mission

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: November 2010

Differentiated Assessment

ISBN: 978-0-470-23081-7

EVANGELINE HARRIS STEFANAKIS

PAGES: 200 PRICE: £18.99

How to assess the learning potential of every student - English Language Learners, special needs, struggling students, and high performers, alike

An essential resource for differentiating instruction with multi-level students in secondary mainstream classrooms

Bonus DVD contains videos of assessment in practice

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BINDING: Paperback TRIM SIZE: 17.78 x 23.50 cm PUB MONTH: November 2010


Painting and Wallcovering Secrets from Brian Santos, The Wall Wizard

ISBN: 978-0-470-59360-8

BRIAN SANTOS

PRICE: £14.99

PAGES: 224

BINDING: Paperback

This book brings together the best content from Brian Santos’ three previous titles to make one comprehensive “wall secrets” reference. It provides readers with helpful, economical tips and guidance on how to use paint, faux finishes and wallcoverings to accomplish high-quality, professional-looking results. The book contains sidebars and tips that address any technical questions and covers green alternatives to hazardous and environmentally harmful products.

TRIM SIZE: 20.64 x 27.62 cm PUB MONTH: November 2010

The Ultimate Appetizer Book

ISBN: 978-0-470-63414-1

More than 450 no-fuss nibbles and drinks and tips for throwing casual parties with ease

PAGES: 480

BETTER HOMES & GARDENS

PRICE: £13.99 BINDING: Paperback

With over 400 recipes to choose from, readers will find a delicious appetiser for every occasion. Chapters cover a broad range of easy-yet-impressive small bites, including pizzas and flatbreads, crostini, skewers, mini sandwiches, tapas, dips and fondues. •

Filled with helpful hints and clever tricks for cooking for large crowds, make-ahead plans and simple ingredient swaps for added variety

Contains hundreds of beautiful photos

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TRIM SIZE: 16.35 x 23.34 cm PUB MONTH: November 2010


Urban Design Since 1945 A Global Perspective DAVID GRAHAME SHANE The first major text book to provide a comprehensive overview of the history of urban design as a global phenomenon

Urban Design Since 1945: A Global Perspective opens at the end of the Second World War, with the urgent need to rebuild cities and re-house refugees. By outlining the dominant models in urban design over the last sixty years - the Metropolis, the MegaCity, Fragmented Metropolis and Global Megacities - the book provides an essential framework for students of the subject.

Also Available

• Combines a historical overview, with pertinent insights into present and future urban developments • With its emphasis on the global, it is very timely and will be of wider interest to those dealing with environmental issues • With 250 illustrations, it is to be both an important visual and narrative reference book

Sustainable Urbanism 978-0-471-77751-9, £50.00

• It is key reading for undergraduate students in urban design and architecture

About the Author David Grahame Shane teaches Graduate Urban Design at Columbia University and undergraduate students at Cooper Union in New York, as well as lecturing at the Bartlett School of Architecture and Aarhus School of Architecture in Denmark.

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PAGES: 344 TRIM SIZE: 17.78 x 22.86 cm ILLUSTRATIONS: 270 Colour PUB MONTH: November 2010 ISBN: 978-0-470-51525-9 BINDING: Hardback

PRICE: £75.00

ISBN: 978-0-470-51526-6 BINDING: Paperback

PRICE: £29.99


EcoRedux: Design Remedies for an Ailing Planet Architectural Design

LYDIA KALLIPOLITI Tackling environmental problems, such as pollution and waste, have come to be regarded by many designers as an opportunity for inspired solutions Healing an ailing planet, which is beset by environmental catastrophes, sudden climatic changes, garbage-packed metropolises and para-economies of non recyclable waste, has become an unavoidable reality. Featuring buildings that attract dust, facades equipped with vertical gardens, farms with animal life inserted as chunks in skyscrapers, self-sufficient communities, recycling experiments with e-waste and floating garbage islands in the oceans, this issue of AD critically distils a rising biotechnological imagery and a new social and planetary vision. ISBN: 978-0-470-74662-2 PAGES: 136

• The issue brings to the fore a whole new group of designers that are producing inspired, ecological design solutions

BINDING: Paperback

• Features a visual encyclopaedia as a resource of ecological ideas and strategies; a database and a timeline of ecological design will accompany this resource of past and present work in the field

TRIM SIZE: 27.5 x 21.0 cm

• Includes work both by emerging practitioners and well-established names in the field

ILLUSTRATIONS: 250 Colour

About the Authors

PRICE: £22.99

PUB MONTH: November 2010

Lydia Kallipoliti is a practicing architect and a Ph.D. candidate at Princeton University.

Design for Flooding Architecture, Landscape, and Urban Design for Climate Change

DONALD WATSON and MICHELE ADAMS A comprehensive primer to planning and design to achieve sustainable water resources Written by an architect and engineer, this book provides a comprehensive primer to planning and design to achieve sustainable water resources — often called water security — applicable to architecture, regional planning, storm water engineering, and landscape design. The book, complete with case studies of projects, covers: • Design principles and practices of sustainable watersheds, communities and buildings • Sustainable stormwater design to mitigate natural hazards due to flooding • Institutional innovation to protect and restore water quality ISBN: 978-0-470-47564-5 PAGES: 288 PRICE: £57.50 BINDING: Hardback

About the Authors Donald Watson, FAIA, an architect and planner. Michele Adams, P.E. is a water resources engineer with more than two decades of experience.

TRIM SIZE: 21.59 x 27.62 cm ILLUSTRATIONS: 180 Black & White; 40 Colour PUB MONTH: November 2010

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Sustainable Preservation Greening Existing Buildings

JEAN CARROON The only comprehensive guide to “sustainable” or “green” historic preservation for architects on the market Preservation of buildings involves multiple design decisions, all of which have a “sustainable” or “green” alternative. Architects and preservations have to consider the myriad environmental, economic and health issues in a delicate balancing act. • Written by a noted expert on the subject of sustainable historic preservation • Has case studies of great projects of a variety of types of buildings • Provides key principles that architects and preservation professionals can put into practice • Covers issues from building location and site to building materials, lighting, systems, and the building envelope

ISBN: 978-0-470-16911-7 PAGES: 320

About the Authors

PRICE: £50.00 BINDING: Hardback

Jean Carroon has special expertise in applying sustainable-design technology to historic buildings, and is also a recognised expert in the design of accessibility solutions for historic buildings.

TRIM SIZE: 20.32 x 22.86 cm ILLUSTRATIONS: 120 Black & White; 30 Colour PUB MONTH: November 2010

CSI Specifications Practice Guide

ISBN: 978-0-470-63520-9

CONSTRUCTION SPECIFICATIONS INSTITUTE

PAGES: 224 PRICE: £55.00

From the Construction Specifications Institute, the must-have reference on specifications

An authoritative resource for effective written communication of design intent

The collected Construction Specifications Institute best practices for authoring specifications

ILLUSTRATIONS: 100 Black & White

Specialised guidance on presentation and management of project information in the context of Building Information Modeling and sustainable design

PUB MONTH: November 2010

BINDING: Paperback TRIM SIZE: 20.32 x 23.50 cm

The Vertical Transportation Handbook

ISBN: 978-0-470-40413-3

4th Edition

PAGES: 624

GEORGE R. STRAKOSCH and ROBERT S. CAPORALE

PRICE: £95.00 BINDING: Hardback

Complete overview of all aspects of vertical transportation, including unconventional applications and the latest trends

Provides a non-technical introduction to elevatoring principles

PUB MONTH: November 2010

Samples of actual maintenance contracts

Current safety requirements for escalators and elevators during fires, earthquakes, and other emergencies

PREVIOUS EDITION: 978-0-471-16291-9

Published in cooperation with Elevator World Magazine

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TRIM SIZE: 19.05 x 23.50 cm


Frommer’s Lisbon Day By Day 2nd Edition

LOUISE MCGRATH Enjoy the best of Lisbon, the smart way Enjoy Lisbon with this practical, colourful guide from Frommer’s. Full of accessible advice with bulleted maps and handy hints, with details of walking tours, day trips and restaurant recommendations for all budgets and tastes. • Special interest tours for romantics, art club fans, architectural enthusiasts, hero worshippers and those wanting a day on the tiles • Neighbourhood walks through Alfama, Gra a Avenida, Parque, Baixa, Chiado, Bairro Alto, Cais do Sodr, Estrela to Alcantara, Bel m and P Nacoes • Includes day trips to Sintra, Estoril Cascais • Features an appendix on Portuguese architecture; palatial, manueline, azulejos, neoclassical, functional, 19th-century, art deco and modern ISBN: 978-0-470-74965-4 PAGES: 192

Also Available

PRICE: £8.99

Frommer’s The Algarve With Your Family 978-0-470-05526-7, £12.99

BINDING: Paperback

Frommer’s Valencia Day by Day 978-0-470-72170-4, £8.99

TRIM SIZE: 10.48 x 18.41 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-51976-9

Frommer’s Seville Day By Day 2nd Edition

JEREMY HEAD Enjoy the best of Seville in one, two or three days Aimed at travellers who are looking for a very accessible read to make the most of their stay. Through the use of special-interest tours in the books, travellers are able to get a good idea of the geography of their city instantly before exploring it in an interesting way, giving people some surprising choices for what to see and do, that they might not have thought to consider normally. • Includes special interest tours that appeal to tapas lovers, history enthusiasts, art and architecture buffs and New World adventurers • Details great neighbourhood walking tours through Barrio Santa Cruz, Centro, Triana, Alameda and Macarena • Includes day trips to Italica and Carmona ISBN: 978-0-470-74989-0 PAGES: 192

• Features include wandering in the Alcazar, enjoying the passion of impromptu flamenco dancing, discovering incredible ornate interiors in old churches, cycling along the riverbank and reclining in a Moorish teahouse

PRICE: £8.99

Also Available

BINDING: Paperback

Frommer’s Seville, Granada and the Best of Andalusia, 3rd Edition 978-0-470-39900-2, £13.99

TRIM SIZE: 10.48 x 18.41 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-51977-6

Frommer’s Mediterranean Spain with Your Family 978-0-470-05528-1, £12.99

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Frommer’s San Antonio & Austin Day by Day JANIS TURK Get the best of San Antonio & Austin Austin and San Antonio are packed with cultural and natural attractions and this Frommer’s Day by Day guide is the perfect guide to the area. Check out the Austin City Limits Music Festival; enjoy great shopping and eating at the River Walk and Market Square; visit a historical site like the Alamo, Texas State Capital, or Lyndon Baines Johnson Library and Museum; swim in the natural spring waters of the Barton Springs Pool; and hike or bike along the trails of the Barton Creek Greenbelt and Lady Bird Lake. • A Packed with tips and itinerary suggestions for every taste • Full colour with hundreds of original colour photos and dozens of annotated maps • Star-rated advice on where to eat, stay, shop, and have fun Also Available ISBN: 978-0-470-67780-3

Frommer’s American Southwest, 4th Edition 978-0-470-50465-9, £16.99

PAGES: 216

Frommer’s Denver, Boulder & Colorado Springs, 10th Edition 978-0-470-38228-8, £11.99

PRICE: £8.99 American Southwest

BINDING: Paperback TRIM SIZE: 10.48 x 18.41 cm PUB MONTH: November 2010

Frommer’s Brussels & Bruges Day By Day 2nd Edition

MARY ANNE EVANS Enjoy the best of Brussels and Bruges, the smart way Take the grief out of organising your trip away with this handy travel guide, which shows you the best way around the city in the most effective way. Aimed at sophisticated travellers who are looking for a very accessible read to make the most of stay, and includes tours for your one, two or three day schedule, walking guides and clear bulleted maps. • Includes a whole section dedicated to Bruges touring the best of Bruges and its magical canals, and the cafes of the Market square, Christ’s blood in the Basiliek van het HeiligBloed, Michelangelo’s Madonna and Child in the Onze-Lieve-Vrouwe-Kerk and lacemaking at the Kantcentrum, as well as all the town’s best hotels, restaurants and shops • Enjoy tours around the Grand Place to see the Manneken-Pis, Les Muses MusRoyaux des Beaux-Arts, plus glimpse into L’opold’s Grand Schemes in Brussels ISBN: 978-0-470-79422-7 PAGES: 192

• Indulge in the gourmet chocolate shops and drink at the best beer breweries • Take the kids on a tour of the comic strip and cartoon capital of Europe

PRICE: £8.99

Also Available

BINDING: Paperback

Frommer’s Belgium, Holland & Luxembourg, 11th Edition 978-0-470-38227-1, £14.99

TRIM SIZE: 10.48 x 18.41 cm

Frommer’s Amsterdam Day by Day, 2nd Edition 978-0-470-38438-1, £7.99

PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-72321-0

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Frommer’s NYC Free & Dirt Cheap 4th Edition

ETHAN WOLFF See the best of New York – for less It’s no secret that NYC prices are out of control. This is the city with $175 hamburgers and a $1000 pizza. But with a little local know-how you’ll discover some of New York’s best culture, eating and other great experiences are indeed free or dirt cheap. • Save time and money with this indispensible guide for both visitors and locals. Written by a local author, get money saving advice on how to get the best of the Big Apple for less! • The book targets not only tourists looking for a budget-minded travel guide but also residents who are eager to discover the Big Apple’s secret deals • Helps you have an authentic and unique experience at the city’s best attractions for less ISBN: 978-0-470-64374-7

• Discover cheap eats, bargain buys and more!

PAGES: 352

Also Available

PRICE: £12.99 BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm

Suzy Gershman’s Born to Shop New York 978-0-470-25714-2, £11.99 Frommer’s New York State, 3rd Edition 978-0-470-18182-9, £13.99

PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-28972-3

Frommer’s Italy 2011 DARWIN PORTER Full colour throughout Insider advice on avoiding the crowds as you explore some of Italy’s greatest gems, from the Uffizi in Florence to the Vatican Museum in Rome, and from the ruins at Pompeii to Venice’s St. Mark’s Basilica. Plus tips for navigating the country’s lovely but less-travelled corners, like the Marches, the Dolomites, and Sardinia. • All Complete guides offer user-friendly features including star ratings and special icons to point readers to great finds, excellent values, insider tips, best bets for kids, special moments, and overrated experiences • Where to find the absolute best seafood in Venice, the loveliest vineyards in Tuscany, the tastiest pizza in Naples, and, of course, the finest gelato that Italy has to offer • Insightful commentary on Italy’s dazzling array of art and architectural masterpieces, from Michelangelo’s statue of David to the glories of St. Peter’s in Rome ISBN: 978-0-470-87723-4

Also Available

PAGES: 976

Frommer’s Italy Day by Day 978-0-470-43210-5, £18.99

PRICE: £16.99

Frommer’s Naples and The Amalfi Coast Day by Day 978-0-470-72120-9, £8.99

Italy

BINDING: Paperback

day day BY

TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: November 2010

Dozens of smart ways to see the sights

with foldout map

PREVIOUS ISBN: 978-0-470-57700-4

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Frommer’s Costa Rica 2011 ELIOT GREENSPAN Full colour throughout Completely updated every year and now in full colour, Frommer’s Costa Rica is personally researched by a long time resident. It's the only truly up-to-date guide that gives you such in-depth coverage of this fast-changing country, with recommended accommodations in every price category. • Discover rugged wilderness preserves and sleepy beach towns, spectacular orchid gardens and mineral hot springs at the foot of a steaming volcano • Includes adventures to suit all ages and abilities; from taking a dip in a jungle swimming hole, or hiking through lush foliage, windsurfing on Lake Arenal, to watching endangered sea turtles nest on the beach • Includes accommodation, eating and experiences for every budget and taste Also Available ISBN: 978-0-470-87724-1

Costa Rica For Dummies, 3rd Edition 978-0-470-48215-5, £14.99

PAGES: 528 PRICE: £15.99

Frommer’s 500 Extraordinary Islands 978-0-470-50070-5, £14.99 ns With tips and recommendatio

from the experts

at

3rd Edition

Costa Rica

BINDING: Paperback

extraordinary

islands

TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: November 2010 Eliot Greenspan

PREVIOUS ISBN: 978-0-470-57698-4

Frommer’s Germany 2011 DANFORTH PRINCE From beer gardens to Bauhaus, charming villages to modern cities, the Alps to the ZeppelinMuseum, our authors help you plan your perfect trip to Germany. Come along with us and discover some of Europe’s most spectacular scenery, from the medieval towns and halftimbered houses along the Romantic Road to lovely vineyards along the Rhine River. • Packed with up-to-date coverage of all the country’s highlights-music festivals, hiking in the Black Forest, Oktoberfest, cafes, castles, and Berlin’s vibrant, cutting-edge cultural scene • Featuring gorgeous colour photos of the dazzling baroque architecture, picturesque villages, and beer gardens that await you • Inside you’ll find detailed reviews of the very best dining and accommodations for any taste and budget • There’s a wealth of sightseeing advice, shopping, strolls, and special moments-from highlights for the first-time visitor to off-the-beaten-track discoveries ISBN: 978-0-470-61445-7

Also Available

PAGES: 704

Frommer’s Berlin Day by Day 978-0-470-51980-6, £7.99

PRICE: £16.99

Frommer’s Munich and the Bavarian Alps, 7th Edition 978-0-470-39896-8, £11.99

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-49772-2

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Frommer’s Arizona

ISBN: 978-0-470-87719-7

Now in Full Colour

PAGES: 544

KARL SAMSON

PRICE: £15.99 BINDING: Paperback

Now in full colour

Discover exciting cities, charming Old Towns and Natural Wonders

Explore the Grand Canyon

PUB MONTH: November 2010

Enjoy a spa in Sedona

PREVIOUS EDITION: 978-0-470-28776-7

Packed with expert advice and full colour photos of the state’s national parks, growing nightlife, and colourful towns

TRIM SIZE: 13.02 x 20.32 cm

Frommer’s Chicago 2011

ISBN: 978-0-470-64373-0

ELIZABETH CANNING BLACKWELL

PAGES: 320 PRICE: £13.99

Enjoy the best of Chicago with action packed itineraries, great recommendations and more

BINDING: Paperback

Dine out at the best pizza joints

TRIM SIZE: 13.02 x 20.32 cm

Experience cutting edge art

PUB MONTH: November 2010

Relax at the city’s lakeside parks

PREVIOUS EDITION: 978-0-470-50468-0

Frommer’s Israel

ISBN: 978-0-470-61820-2

6th Edition

PAGES: 544

ROBERT ULLIAN

PRICE: £15.99

Provides valuable insights into Israel’s culture and the region’s historic and religious sites

Explore the ancient and holy sites of Jerusalem, the silent majesty of the desert, the beach resorts of Tel-Aviv, and much more

Detailed practical tips on dining etiquette, bargaining, communicating and getting around

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-28969-3

Frommer’s Shanghai

ISBN: 978-0-470-64377-8

6th Edition

PAGES: 328

SHARON OWYANG

PRICE: £14.99

Guide yourself through the Bund, along the Huangpu River, and up the city’s highest sky scrapers with this informative and detailed guide

Organise your time with suggested itineraries and explore the city on foot with self guided walking tours

Detailed maps include English and Chinese characters to make navigating the city easier

Extensive language and dining glossary help make sense of Mandarin

109

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-38173-1


Frommer’s Santa Fe, Taos & Albuquerque

ISBN: 978-0-470-64376-1

13th Edition

PAGES: 320

LESLEY S. KING

PRICE: £13.99

In depth and informative guide to the best walks, tours and accommodation in Santa Fe, Taos and Albuquerque

Discover the best dining and accommodation experiences for every budget and taste

Off the beaten track adventures and immerse yourself in culture

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-37188-6

Frommer’s Tahiti & French Polynesia

The Unofficial Guide to California with Kids

3rd Edition

7th Edition

BILL GOODWIN ISBN: 978-0-470-61828-8

COLLEEN DUNN BATES, SUSAN LATEMPA and MENASHA RIDGE

PAGES: 320

ISBN: 978-0-470-62107-3

PRICE: £14.99

PAGES: 448

BINDING: Paperback

PRICE: £14.99

TRIM SIZE: 13.02 x 20.32 cm

BINDING: Paperback

PUB MONTH: November 2010

TRIM SIZE: 13.02 x 20.32 cm

PREVIOUS EDITION: 978-0-470-18988-7

PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-38002-4

Las Vegas For Dummies

RV Vacations For Dummies

6th Edition

MARY HERCZOG

5th Edition

ISBN: 978-0-470-64375-4

HARRY BASCH

PAGES: 336

ISBN: 978-0-470-64378-5

PRICE: £13.99

PAGES: 456

BINDING: Paperback

PRICE: £15.99

TRIM SIZE: 13.97 x 21.59 cm

BINDING: Paperback

PUB MONTH: November 2010

TRIM SIZE: 13.97 x 21.59 cm

PREVIOUS EDITION: 978-0-470-40295-5

PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-18405-9

Frommer’s Portable St. Maarten / St. Martin, Anguilla and St. Barts 3rd Edition

ALEXIS LIPSITZ FLIPPIN ISBN: 978-0-470-63099-0 PAGES: 216 PRICE: £8.99 BINDING: Paperback TRIM SIZE: 10.79 x 18.73 cm PUB MONTH: November 2010 PREVIOUS EDITION: 978-0-470-33146-0

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the first international, multi-volume encyclopedia of marketing! Wiley international encyclopedia of Marketing With 300 entries from over 500 global experts, the encyclopedia offers one of the premier business reference sources available worldwide. • The six-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications. The far-reaching new developments and challenges of the past twenty years are fully reflected in the constructs and entries covered and inter-linked through cross-references throughout the volumes. • Authors from across the world offer their expertise on topics from global e-business to customer-centered organization, making this the most comprehensive, scholarly work of reference available. It will not only appear in hard copy but also on-line throughout the globe. • Users will enjoy the flexible, multi-level structure, with entries ranging from topic summaries to short essays reviewing areas of development and debate. Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources.

VoluMe

VoluMe

VoluMe

VoluMe

VoluMe

VoluMe

Marketing Strategy

Marketing reSearch

conSuMer Behavior

Marketing coMMunicationS

new Product develoPMent

Marketing Modelling

01 02 03 04 05 06 november 2010 3000pp 978-1-4051-6178-7 cl £699 £599 – order before feb 19th 2011 to get this special price!

editors in chief dr Jagdish sheth is a renowned scholar and world authority in the field of marketing. Dr. Sheth is the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University. dr naresh k Malhotra is Nanyang Professor, Nanyang Business School, Nanyang Technological University, Singapore and Regents’ Professor Emeritus, College of Management, Georgia Institute of Technology, USA.

readership University and Business School libraries; Marketing Agencies; Marketing students of all levels and from all over the world 16469

available from november 2010 in print and online!

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The Strategy Pathfinder

READERSHIP: MBA and executive MBA modules in strategic management

Key Concepts and Live Cases 2nd Edition

DUNCAN ANGWIN, STEPHEN CUMMINGS and CHRIS SMITH University of Warwick; Victoria University of Wellington; University of Adelaide

• • Lead Title

A new edition of the bestselling text on strategy

The micro-cases engage the executive audience and stimulate class discussion while keeping the student connected to the relevant theoretical debates

The wide variety of short current case examples gives students rapid exposure to current practical issues affecting strategic choice

Perfectly suited to modular teaching in business schools

Technology-Enhanced Assessment of Talent NANCY T. TIPPINS Valtera Corporation, USA

Provides research-based guidelines to help practitioners make better decisions on using technology to assess talent at all levels of the organization

Reviews the various ways technology can enhance the administrative ease, credibility, validity, and cost effectiveness of assessments used by organizations in selection and other candidate evaluation processes

Addresses measurement issues, examines case studies of current practice, and outlines agendas for future research and practice

The Emotional Intelligence in Action Activities Guide MARCIA HUGHES and AMY MILLER Collaborative Growth, L.L.C.

EI expert Marcia Hughes provides a broad array of activities for developing EI in both the coaching and team environment

All of these activities have stood the test of time and will help trainers at all levels engage the learner in active, experiential learning

Additionally, there are introductions to each activity that provide tips and techniques that will ensure success every time

The activities are organized with separate sections for individual coaching and team development

Manager Redefined

November 2010 385pp 978-0-470-68946-2 pr £29.99 Replaces ISBN 978-1-4051-2613-7

READERSHIP: Human resources director, staffing manager, chief talent officer, chief learning officer, recruitment manager, testing and assessment specialist, and the consultants that support their activities both from outside and inside the organization November 2010 500pp 978-0-470-59158-1 cl £55.00

READERSHIP: Anyone looking for an edge in developing teams and leaders, including workforce learning professionals and corporate trainers and consultants November 2010 208pp 978-0-470-54702-1 pr £32.99

READERSHIP: Senior executives, human resources leaders and professionals, and managers

How Your Top Performers Manage Work

THOMAS O. DAVENPORT and STEPHEN D. HARDING Towers Perrin

Outlines the future of management as a shift from power over employees to actually giving employees power

Shows you how to empower employees to obtain resources, clear obstacles, and provide network links and information sources

Features case studies from Best Buy, Intel, Intuit, SAS and Southwest Airlines

Presents Towers-Perrins’ management performance model: Executing tasks, Building relationships and performance capability, and Energizing change

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November 2010 256pp 978-0-470-62772-3 cl £23.99


The Employee Benefits Answer Book An Indispensable Guide for Managers and Business Owners

REBECCA MAZIN Recruit Right

This essential resource will help any HR manager to create coherent policies based on a clearer understanding of all employee benefits

The easy-to-follow questions and answer format and the organization of content by topical areas enables readers to easily navigate and understand the subjects

Sidebar information will highlight specific practice examples that are “Worth Repeating”, or “Better Forgotten”, as well as a variety of checklists and charts

Encourage the Heart Workshop Facilitator’s Guide Set JAMES M. KOUZES and BARRY Z. POSNER

Emeritus, Tom Peters Company; Leavey School of Business and Administration and Santa Clara University

READERSHIP: Human resource professionals November 2010 260pp 978-0-470-52515-9 cl £23.99

READERSHIP: Facilitators and trainers of The Leadership Challenge and Leadership Practices Inventory (LPI), other trainers, facilitators, HR, and OD professionals looking for a product that focuses on the development of leaders to recognize and celebrate their constituents

A personal development instrument from the authors of The Leadership Challenge, the most trusted source on becoming a better leader!

Delves into the elements and techniques of Encouraging the Heart, the practice many leaders find most difficult to command

SERIES: J-B Leadership Challenge: Kouzes/Posner

As the baby boomers begin to retire in record numbers, organizations are scrambling to put together programs that will help secure their future by creating next-generation leaders

November 2010 252pp 978-0-470-59637-1 pr £60.00

The Encouragement Index JAMES M. KOUZES and BARRY Z. POSNER

Emeritus, Tom Peters Company; Leavey School of Business and Administration and Santa Clara University

READERSHIP: Facilitators and trainers of The Leadership Challenge and Leadership Practices Inventory (LPI), other trainers, facilitators, HR, and OD professionals looking for a product that focuses on the development of leaders to recognize and celebrate their constituents

“Rewards and recognition” is an area of increasing attention to talent management, employee retention, and leadership pipelines

Practitioners of Leadership Development seek tools that will aid their clients in understanding and practicing this “soft” leadership skill

SERIES: J-B Leadership Challenge: Kouzes/Posner

The Facilitator’s Guide, sold separately, will cover administration and debriefing of the Index

November 2010 8pp 978-0-470-50494-9 pr £6.99

The Encouraging the Heart Workbook Revised

JAMES M. KOUZES and BARRY Z. POSNER

Emeritus, Tom Peters Company; Leavey School of Business and Administration and Santa Clara University

Getting things done in today’s workplace is hard work. The climb to the top is demanding and long. Employees become exhausted, frustrated, and sometime entirely disenchanted

Jim Kouzes and Barry Posner have shown that successful leaders find ways to combat the negative feelings of their employees by encouraging the hearts of their team members

The workbook guides readers through 7 essentials of encouraging the heart: set clear standards, expect the best, pay attention, personalize recognition, tell the story, celebrate together, and set the example

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READERSHIP: Management consultants, human resource professionals, training professionals, and MBA/Executive education professors and students, line managers and self-motivated leaders who are looking for self-development tools SERIES: J-B Leadership Challenge: Kouzes/Posner November 2010 144pp 978-0-470-87683-1 pr £13.99 Replaces ISBN 978-0-7879-8307-9


Graphics for Learning Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials 2nd Edition

RUTH C. CLARK and CHOPETA LYONS

Clark Training and Consulting; Willington, Connecticut, USA

This second edition of the bestselling book summarizes guidelines for best use of graphics for instructional materials, including multimedia, texts, classroom aids, and slides used for briefings

These guidelines are based on updated scientific research and contain illustrative examples including examples for readers without a background in psychology

The book discusses technical and environmental issues (such as bandwidth or screen size) that will influence how instructional professionals can apply the guidelines

Nonprofit Sustainability Making Strategic Decisions for Financial Viability

JAN MASAOKA, STEVE ZIMMERMAN and JEANNE BELL

Blue Avocado (Editor); Spectrum Nonprofit Services; CompassPoint Nonprofit Services

This resource provides strategic tools for nonprofits seeking long-term organizational, financial, and programmatic sustainability

Readers will understand the concept of an organization-wide business plan and be offered specific, step-by-step tools to help them develop, modify, and adapt plans

Includes analyses of various earned income types, fundraising income types, and quantitative tools for analysis

Features the innovative Matrix Map, which identifies five archetypal business strategies for organizations

The Jossey-Bass Handbook of Nonprofit Leadership and Management 3rd Edition

READERSHIP: Instructional designers and individuals in corporations, universities, or e-learning production companies who are charged with the design and development of instructional materials, corporate and government purchasers of training materials, instructors (in corporate or educational settings) November 2010 300pp 978-0-470-54744-1 pr £45.00 Replaces ISBN 978-0-7879-6994-3

READERSHIP: Primarily nonprofit executive directors; secondary audiences: board members, nonprofit COOs, students and faculty in nonprofit management courses; tertiary: funders, consultants November 2010 250pp 978-0-470-59829-0 pr £23.99

READERSHIP: Managers and leaders, practitioner, professors and students in undergraduate and graduate level SERIES: Essential Texts for Nonprofit and Public Leadership and Management

DAVID RENZ and ROBERT D. HERMAN University of Missouri, USA

An updated new edition of the bestselling nonprofit management reference and text

Addresses key aspects such as board development, strategic planning, lobbying, marketing, fundraising, volunteer management, financial management, risk management, and compensation and benefit

New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency, and the changing political-legal climate

Handbook of Practical Program Evaluation 3rd Edition

JOSEPH S. WHOLEY, HARRY P. HATRY and KATHRYN E. NEWCOMER

University of Southern California, USA; The Urban Institute, Washington, D.C., USA; George Washington University, USA

Designed to enable students of public policy, policymakers and mangers to obtain useful information and conduct successful systematic evaluations, even under tight resource constraints

Presents a wide variety of approaches to evaluation through brief, authoritative articles by top academics and practitioners

Thoroughly revised and updated, this third edition: features a new and up-dated instructors manual; is filled with the most current information, up-to-date examples; and puts increased emphasis on practical applicability

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November 2010 832pp 978-0-470-39250-8 cl £57.50 Replaces ISBN 978-0-7879-6995-0

READERSHIP: Faculty and students in schools of public affairs and administration, business administration, education, public health, and social work; managers, administrators, and other professionals in government and nonprofits SERIES: Essential Texts for Nonprofit and Public Leadership and Management November 2010 800pp 978-0-470-52247-9 cl £55.00 Replaces ISBN 978-0-7879-6713-0


Business in the Cloud

READERSHIP: CIOs, CTOs, IT Managers, CFOs, CEOs

What Every Business Needs to Know About Cloud Computing

MICHAEL H. HUGOS and DEREK HULITZKY Network Services Co., Chicago; InfoWorld, USA

Cloud computing has emerged as the next big shift in technology architecture

This book covers Cloud computing from the perspectives of its impact on business operations and costs, on corporate organization structures, and on the evolution of IT infrastructure in the global real-time economy

It also covers data security and legal issues involved in moving to Cloud computing

Social Network Analysis in Telecommunications CARLOS ANDRE REIS PINHEIRO Dublin City University (DCU), Ireland

The highly competitive telecommunications’ market demands companies establish a good customer relation process

There are several traditional approaches to address business’ issues according to behavioural segmentation and predictive models

The focus of this book is on the telecommunications industry and how it can use social network analysis

Innovative Corporate Performance Management Five Key Principles to Accelerate Results

BOB PALADINO

Bob Paladino & Associates, LLC, USA

This book not only chronicles Hall of Fame award winning techniques, but also shares the rapid performance management model deployed at Crown Castle International (CCI)

This model moves well beyond traditional Balanced Scorecard “how to” books and integrates and leverages various performance management proven methodologies

Like the first edition of this book, this new edition includes all new case studies

CIO Best Practices Enabling Strategic Value with Information Technology 2nd Edition

JOSEPH P. STENZEL, GARY COKINS, KARL D. SCHUBERT and MICHAEL H. HUGOS Journal of Strategic Performance Management and Cost Management,

A comprehensive, practical guide for the seasoned IT executive

Includes real-world examples of CIOs who have succeeded in mastering the blend of business and technology responsibilities and given their companies a sound return on investment of technology dollars

Provides in-depth analysis of the major options available for leadership structures within the IT organization

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November 2010 256pp 978-0-470-61623-9 cl £30.99

READERSHIP: CEOs, marketing managers in telecommunications industry SERIES: Wiley and SAS Business Series November 2010 240pp 978-0-470-64754-7 cl £45.00

READERSHIP: C-level executives, and managers, consultants November 2010 400pp 978-0-470-62773-0 cl £33.99 Replaces ISBN 978-0-470-00991-8

READERSHIP: CIOs, CEOs, CFOs, IT managers and executives SERIES: Wiley and SAS Business Series November 2010 416pp 978-0-470-63540-7 cl £45.00 Replaces ISBN 978-0-470-04868-9


Profiting in Economic Storms A Historic Guide To Surviving Depression, Deflation, Hyper-Inflation, and Market Bubbles

DANIEL S. SHAFFER

Shaffer Asset Management, Inc, NY, USA

To successfully navigate the economic storms, investors need to first break free of crowd psychology and think and act for themselves

Shaffer believes that the study of past financial crises/depressions provides the surest guide to assessing the current environment

By understanding for themselves the “big picture”, - and refusing to be manipulated - Profiting in Economic Storms will help readers better protect their assets and move in and out of trends to make big profits

READERSHIP: Active individual investors and professional traders November 2010 304pp 978-0-470-59633-3 cl £33.99

Wealth Building Strategies in Energy, Metals and Other Markets

READERSHIP: Individual investors, professional investors/ traders

CHRIS WALTZEK

November 2010 240pp 978-0-470-63830-9 cl £30.99

Goldseek Radio, USA

With this timely book, author Chris Waltzek of GoldSeek Radio will help you find investing safe havens and show you how to turn the economic downturn into a unique wealth-building experience

As long as stocks continue to post new highs and surprising lows, investors will need strong strategies to profit

Money management and long-term trend identification are the keys to investing success

The book includes a proprietary investing system which targets the widest possible array of global indexes with low correlations

Alternative Assets

READERSHIP: Insurance companies, pension funds, investment managers and advisers, sovereign wealth funds, family offices, endowments, foundations, business schools

Investments for a Post-Crisis World

GUY FRASER-SAMPSON CASS Business School, London, UK

This book will provide investors with a primer on each alternative asset class, plus practical tips on pros and cons, implementation, returns analysis, and fees and costs

It will also provide introductory guidance on how to set investment targets, and how alternative assets can be accommodated within the allocation process

From bestselling author of Private Equity as an Asset Class 978-0-470-06645-4 and Multi Asset Class Investment Strategy 978-0-470-02799-8

SERIES: The Wiley Finance Series November 2010 304pp 978-0-470-66137-6 cl £34.99

• • Lead Title

Credit Risk Modeling using Excel and VBA 2nd Edition

GUNTHER LOEFFLER and PETER N. POSCH Both of University of Ulm, Germany

• • Lead Title

This book provides practitioners and students with an intuitive, hands-on introduction to modern credit risk modelling

Every chapter starts with an explanation of the methodology and then the authors take the reader step by step through the implementation of the methods in Excel and VBA

They focus specifically on risk management issues and cover default probability estimation (scoring, structural models, and transition matrices), correlation and portfolio analysis, validation, as well as credit default swaps and structured finance

117

READERSHIP: Quantitative analysts in banks and financial institutions, credit risk specialists, finance students studying for MSc or PhD SERIES: The Wiley Finance Series November 2010 352pp 978-0-470-66092-8 cl £60.00 Replaces ISBN 978-0-470-02157-5


Islamic Capital Markets

READERSHIP: Anyone involved in Islamic finance

Products and Strategies

MICHAEL MAHLKNECHT and KABIR HASSAN

SERIES: The Wiley Finance Series

Delta Hedge; Financial Economist, Austria

This book covers all Islamic derivatives and structured products, including state of the art Islamic short-selling methods used by hedge funds, and gives a comprehensive overview of current Islamic capital markets

It takes a practical approach addressing practical issues in risk management and investing for both Islamic and non-Islamic readers

November 2010 288pp 978-0-470-68957-8 cl £45.00

• • Lead Title

The Conscious Investor

READERSHIP: Individual investors, Buffett fans, professional investors

Profiting from the Timeless Value Approach

JOHN PRICE

SERIES: Wiley Finance

The book includes balance sheet methods, dividend discount methods, discount cash flow methods, price ratio methods, and many others

It is written for everyone with an interest in investing in the stock market, from novices through to experienced professionals -- everyone who wants a more thorough approach

November 2010 240pp 978-0-470-60438-0 cl £33.99

With this book you will have more confidence in knowing what to buy, when to buy, and when to sell - you will become a conscious investor

Conscious Investor, New York, USA

Securities Fraud

READERSHIP: Financial services managers and executives, auditors, accountants, accounting managers, and security professionals

Detection, Prevention and Control

LOUIS L. STRANEY

Arbitration Insight, LLC, USA

The first complete guide to securities and investment fraud that identifies red flags and practical ways to detect and prevent

It begins with an overview of the evolution of securities regulation and the impact of securities fraud and is divided into four categories. In each the author reveals the red flags that indicate fraud could be occurring and provides real world cases

Written by a professional with three decades of experience during the most critical period of our financial markets

The Future of Finance

SERIES: Wiley Finance November 2010 256pp 978-0-470-60157-0 cl £50.00

READERSHIP: Bankers and investment managers

A New Model for Banking and Investment

MOORAD CHOUDHRY, GINO LANDUYT and FRANK J. FABOZZI

SERIES: Wiley Finance

Europe Arab Bank plc, London UK

The financial crisis of 2007-2008 has discredited business models in the banking and fund management and industries

In The Future of Finance, Moorad Choudhry argues that banks must re-align their business models, targeting a lower return-on-equity, diversifying their funding sources, increasing liquidity reserves

This book provides a guidebook to bankers and investment managers seeking to re-align their businesses to prosper in the post-crisis financial markets

• • Lead Title

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November 2010 304pp 978-0-470-57229-0 cl £55.00


Corporate Valuation for Portfolio Investment Analyzing Assets, Earnings, Cash Flow, Stock Price, Governance, and Special Situations

ALEXANDRA REED LAJOUX and ROBERT A. G. MONKS

READERSHIP: Institutional investors SERIES: Bloomberg Press

RiskMetrics; National Association of Corporate Directors (NACD)

Every portfolio manager faces the same question every day: What is a company's true value? That value can be measured in many ways: assets, earnings, cash flow, governance, stock price, and more

This guide gives a comprehensive overview of corporate valuation

Institutional investors will find practical and insightful information to help understand and evaluate a corporation’s value

The authors explain which elements matter most and how they should be analyzed

• • Lead Title

Essentials of Venture Capital

November 2010 608pp 978-1-57660-317-8 cl £60.00

READERSHIP: Entrepreneurs, venture capitalists, private equity managers, investors

ALEXANDER HAISLIP

Capital and technology investment analysis journalist, USA

Essentials of Venture Capital provides insight into the incentives that drive evolution at venture capital firms

Offers both anecdote and analytic analysis of recent changes in the industry and offers concrete, real examples of firms in the process of changing

Uses profiles of investors and firms to demonstrate the decision making process underlying business model innovation

Essentials of On-line Payment Security and Fraud Prevention DAVID A. MONTAGUE Executive consultant, USA

November 2010 288pp 978-0-470-61622-2 pr £26.99

READERSHIP: Any company or organization that processes transactions online or via the phone

This book provides information on how to prevent fraud in the card-not-present (CNP) space (i.e., mail order, telephone order, e-commerce)

SERIES: Essentials Series

It is an introduction to combating fraud, providing the basic concepts around CNP payments, the ways fraud is perpetrated, along with write ups that define and provide best practices on the use of 45 fraud-prevention techniques

November 2010 256pp 978-0-470-63879-8 pr £30.99

Commodity Trader’s Almanac 2011 For Active Traders of Futures, Forex, Stocks & ETFs

READERSHIP: Active investors, commodity investors, and traders

JEFFREY A. HIRSCH and JOHN L. PERSON

SERIES: Almanac Investor Series

The Commodity Trader’s Almanac is an active investor's annual guide to commodities trading

Whether a seasoned pro or just getting started in commodities, this vital desk reference is packed with critical commodity trading seasonality trends, strategies and data for every active trader

November 2010 192pp 978-0-470-55745-7 cl £26.99 Replaces ISBN 978-0-470-42217-5

Trader's get actionable information on specific stocks, ETFs and more!

Hirsch Organization, USA; Nationalfutures.com, USA

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Mergers, Acquisitions, and Corporate Restructurings 5th Edition

PATRICK A. GAUGHAN

Economatrix Research Associates, New York, USA

Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field

Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions

The Nonprofit Development Companion A Workbook for Fundraising Success

BRYDON M. DEWITT

READERSHIP: CFOs, COOs, tax managers, controllers, financial managers, internal auditors November 2010 648pp 978-0-470-56196-6 cl £55.00 Replaces ISBN 978-0-471-70564-2

READERSHIP: Nonprofit CEOs and development officers, new development staff members, and consultants SERIES: The AFP/Wiley Fund Development Series

DeWitt & Associates, USA

The Nonprofit Development Companion will be a comprehensive handbook on development, divided into the 10 basic elements of creating and operating a successful program to raise friends and funds

The book will be especially useful to those CEO’s and development officers in small organizations who are not financially able to attend conferences, workshops, and/or hire consultants

It should also be helpful to development professionals universally in learning a new or different approach to a fundraising or marketing activity

Donor-Centered Planned Gift Marketing MICHAEL J. ROSEN Legacy Leaders, USA

This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results

Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort

Sharing the latest research findings, this book will help nonprofits identify who their planned giving prospects are and how to more effectively communicate with them

The Couples Psychotherapy Treatment Planner 2nd Edition

ARTHUR E. JONGSMA, K. DANIEL O'LEARY and RICHARD E. HEYMAN

Grand Rapids, Michigan, USA; Stony Brook University, State University of New York., USA; Stony Brook University, State University of New York, USA

Treatment plan components for 40 behaviourally based presenting problems including jealousy, midlife crisis, parenting conflicts, and sexual dysfunction

Over 1,000 prewritten treatment goals, objectives, and interventions – plus space to record your own treatment plan options

A step-by-step guide to writing treatment plans that meet the requirements of most insurance companies and third-party payers

Designed to correspond with the newest edition of the Couples Psychotherapy Progress Notes Planner and Homework Planner

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November 2010 256pp 978-0-470-58698-3 cl £30.99

READERSHIP: Nonprofit development professionals, nonprofit marketing personnel, development consultants, and any nonprofit professional dealing with planned giving SERIES: AFP Fund Development Series November 2010 256pp 978-0-470-58158-2 pr £33.99

READERSHIP: Marriage and family therapists, clinical psychologists, social workers, therapists and other mental health practitioners November 2010 336pp 978-0-470-40695-3 pr £36.99 Replaces ISBN 978-0-471-24711-1


Handbook of Interpersonal Psychology Theory, Research, Assessment and Therapeutic Interventions

Edited by LEONARD M. HOROWITZ and STEPHEN STRACK

Stanford University, California, USA; VA Ambulatory Care Center, Los Angeles, USA and Alliant University, Los Angeles, USA

Modern interpersonal psychology is now at a point where recent advances need to be organized so that researchers, practitioners, and students can understand what is new, different, and state-of-the art

This field-defining volume examines the history of interpersonal psychology and explores influential theories of normal-abnormal behaviours, widelyused assessment measures, recent methodological advances, and current interpersonal strategies for changing problematic behaviours

Features original contributions from field luminaries including Aaron Pincus, John Clarkin, David Buss, Louis Castonguay, and Theodore Millon

Systems Theory in Action Applications to Individual, Couple, and Family Therapy

SHELLY SMITH-ACUNA University of Denver, USA

Written in everyday language, this comprehensive book presents the core principles of systems theory through the lens of individual, couple, and family therapy

Demonstrates how a systemic framework can complement or supplement more traditional individualistic models, each concept is discussed in depth and illustrated with clinically relevant examples

Appropriate for use at the graduate level and by mental health professionals who want to gain a better understanding of how they can use a systems approach to enhance their work with clients

Becoming a Therapist Reflections and Exercises on the Path to Mastery

THOMAS M. SKOVHOLT

University of Minnesota, Minneapolis, USA

All practitioners start with the novice voyage involving excitement, intensity, anxiety, and challenge – and a good beginning increases the chance for maximum professional functioning in later years

Explores the intense experiences of developing counsellors/therapists and helps them understand how their own emergent needs and internal processes effect their ability to help current or future clients

Blending theory and technique with many novel ideas, the book focuses on the experience of those who are new to the field rather than simply focusing on development of specific skills

Ethics in Psychotherapy and Counseling A Practical Guide 4th Edition

KENNETH S. POPE and MELBA J. VASQUEZ Norwalk, Connecticut, USA; Austin, Texas, USA

Up-to-date and thoroughly revised fourth edition of the best-selling ethics book for psychotherapists, counsellors, and other mental health practitioners

Provides guidance on the ethical dilemmas and responsibilities that confront mental health professionals in their day-to-day practices

This new fourth edition includes: new sets of practice guidelines; new legal obligations; new trends in problem areas; the ethical issues emerging from the use of new technologies: and much more

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READERSHIP: Libraries, both academic and large public, academics and graduate students, professionals interested in the study of normal and abnormal interpersonal behaviour November 2010 750pp 978-0-470-47160-9 cl £85.00

READERSHIP: Graduate students in clinical psychology, psychiatry, social work, couple and family therapy, and psychiatric nurses, mental health professionals November 2010 288pp 978-0-470-47582-9 pr £26.99

READERSHIP: Rehabilitation counsellors and social workers, undergraduate, masters, and doctoral students, courses in social work, counselling, practicum, internship, field placement November 2010 304pp 978-0-470-40374-7 pr £23.99

READERSHIP: Psychologists, therapists, counsellors, students and instructors in university and college ethics courses, staff and trainees in clinics, hospitals, and managed care facilities November 2010 576pp 978-0-470-63307-6 pr £36.99 Replaces ISBN 978-0-7879-9400-6


Analyzing Social Policy Multiple Perspectives for Critically Understanding and Evaluating Policy

MARY KATHERINE O'CONNOR and F. ELLEN NETTING Both of Virginia Commonwealth University, USA

Make better informed choices for successfully dealing with the complexities of social policy

Unique in approaching policy analysis from a research-based perspective

Includes end of chapter discussion points and exercises, and cases are interwoven throughout to aid understanding and application

Authors approach the topic from multiple points of view to help students understand, analyze, evaluate, and apply public policy practice

Risk Management Handbook for Health Care Organizations 3 Volume Set 6th Edition

ROBERTA CARROLL and AMERICAN SOCIETY FOR HEALTHCARE RISK MANAGEMENT (ASHRM) •

Continuing its superiority in the health care risk management field, this sixth edition is written by the key practitioners and consultant in the field

Contains more practical chapters and health care examples and additional material on methods and techniques of risk reduction and management

This edition focuses on operational and organizational structure rather than risk areas and functions, and is written with a more practical and user-friendly approach

Public Health Foundations

READERSHIP: Master's level social work foundation and advanced courses in social policy, public policy, social psychology, public administration, sociology, political science, and other disciplines with interest in policy-driven human service practice, social workers, public administrators, nonprofit managers November 2010 320pp 978-0-470-45203-5 pr £45.00

READERSHIP: Attorneys and risk managers for health care organizations, including hospitals, long term care facilities, medical practices, and surgical centres November 2010 2000pp 978-0-470-62080-9 cl £250.00 Replaces ISBN 978-0-7879-8792-3

READERSHIP: Students and professionals preparing for careers in all areas of health services

Concepts and Practices

ELENA ANDRESEN and ERIN DEFRIES BOULDIN

Both at the College of Public Heath and Health Professions, University of Florida

Offers an excellent and engaging introduction to the field of public health

This important resource is an up-to-date introduction to the core concepts and the practices of public health

Introduces public health in concept and its systems; the foundational tools of data, epidemiology, biostatistics, and key study designs; populations’ issues including infectious disease, health behaviour, and environmental health plus analytical tools of qualitative research and risk assessment; and how health services are formulated and delivered

Making Online Teaching Accessible Inclusive Course Design for Students with Disabilities

NORMAN COOMBS

EASI (Equal Access to Software and Information) Corp, California, USA

A practical guide to making online courses accessible to learners with disabilities

This book will help all online instructors and institutions not only meet governmentmandated ADA compliance, but also create optimal conditions for learning success and student satisfaction

No other book addresses how to do this in a higher-education setting with course design in mind

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SERIES: Wielands Briefwechsel (VCH) November 2010 500pp 978-0-470-44587-7 pr £55.00

READERSHIP: Faculty teaching online, online course developers (both forprofit and not-for-profit colleges and universities), curriculum designers SERIES: Jossey-Bass Guides to Online Teaching and Learning November 2010 180pp 978-0-470-49904-7 pr £18.99


To Improve the Academy Resources for Faculty, Instructional, and Organizational Development Volume 29

JUDITH E. MILLER and JAMES E. GROCCIA

University of North Florida, Jacksonville, USA; Auburn University, USA

This book is a smart mix of big-picture themes, national developments, and examples of effective faculty development initiatives from a variety of schools

Faculty development is a critical issue facing all university and colleges

Latest need-to-know information for faculty developers and administrators

This is Not a Firedrill

READERSHIP: Faculty and instructional development staff, department chairs, faculty, deans, student affairs staff, chief academic officers, educational consultants October 2010 368pp 978-0-470-62317-6 pr £25.99

Offers practical guidance on how to create and implement a comprehensive crisis management plan on campus

READERSHIP: Student affairs professionals, campus planners, campus counselling centres, senior campus administrators (presidents, provosts, deans, etc.), campus environmental health safety officers, counselling graduate programs, campus law enforcement agencies, campus health centre staff, faculty students in higher education graduate programs

Addresses key issues and initiatives on college campuses today including technology/media concerns, the phenomenon of “helicopter parents” recruiting as it relates to campus safety, student access and retention, and the Spellings report

November 2010 376pp 978-0-470-45804-4 pr £42.50

Contains an assessment tool that can be used with both individuals and higher education organizations

Crisis Intervention and Prevention on College Campuses

RICK A. MYER, RICHARD K. JAMES and PATRICE MOULTON

Center for Crisis Intervention and Prevention, Duquesne University, Pittsburgh, USA; University of Memphis, USA; Northwestern State University, USA

Teaching Lab Science Courses Online Resources for Best Practices, Tools, and Technology

PETER JESCHOFNIG and LINDA JESCHOFNIG

Colorado Mountain College, Glenwood Springs, USA; Hands-On Labs, Inglewood, Colorado, USA

Designed to help higher education science educators transition from teaching face-to-face courses with on-campus lab components to online learning facilitation with progressive, off-campus science lab options

This book will greatly reduce the time, work, and difficulty instructors face in accomplishing this transition

Covers how teaching science online is different from other disciplines, getting administrative and faculty buy-in, negotiating internal politics and budget implications, using web 2.0 technologies and learning management systems

Discipline Survival Guide for the Secondary Teacher 2nd Edition

JULIA G. THOMPSON Leesburg, Virginia, USA

This unique, hands-on book is packed with tested ideas and strategies to help you create a classroom environment where good conduct and high achievement are the norm and where students become self-motivated and take responsibility for their actions

The second edition is fully revised and updated to reflect changes in the past decade

Offers a comprehensive and accessible guide to discipline in the secondary school setting, complete with handy forms, checklists, and self-assessments to help teachers work with students in productive ways

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READERSHIP: Higher education science instructors in physics, chemistry, organic chemistry, biology, geology and other disciplines requiring labs SERIES: Jossey-Bass Guides to Online Teaching and Learning November 2010 160pp 978-0-470-60704-6 pr £18.99

READERSHIP: Classroom teachers; school administrators (principals, assistant principals); staff development professionals; can also be used in preservice teacher education programs SERIES: J-B Ed: Survival Guides November 2010 432pp 978-0-470-54743-4 pr £19.99 Replaces ISBN 978-0-87628-434-6


How to Reach and Teach Children with Challenging Behavior (K-8) Ready-to-Use, Evidence Based Practices and Strategies

KAYE OTTEN and JODIE TUTTLE Camp Encourage; Behaviour Specialist

Behaviour specialists Otten and Tuttle provide expert solutions for teachers to reduce the rage, aggression, and meltdowns of children with behavioural challenges

The book is filled with practical, ready-to-use strategies for intervening with difficult behaviour problems, complete with reproducible teacher forms and student worksheets

Shows teachers how to: identify children with behavioural and emotional disorders; intervene efficiently and effectively when needed; apply researchbased interventions that comply with federal law; develop and implement an effective, classroom-wide behaviour management plan

Because Digital Writing Matters Improving Student Writing in Online and Multimedia Environments

NATIONAL WRITING PROJECT •

A debate has arisen on how and whether digital writing should be taught and what skills should be expected of students. As many teachers know, students may be very adept at text messaging, and communicating online, but do not know how to craft a basic essay

Offers a guide for improving students' online writing skills

Shows how to integrate new technologies into classroom lessons

Addresses the proliferation of writing in the digital age

Student Services A Handbook for the Profession 5th Edition

JOHN H. SCHUH, SUSAN R. JONES and SHAUN R. HARPER

Iowa State University, Ames, USA; University of Maryland, USA; University of Pennsylvania, USA

The fully-updated fifth edition of Student Services provide student services professionals with the comprehensive information they need to successfully plan, coordinate, deliver, and evaluate student services programs

This volume includes new and expanded chapters on the increasingly important topics of supervision, strategic planning, finance, technology, and student learning outcomes

Much has been reorganized and includes new chapters on supervision, strategic planning, and finance, and enhanced chapters on technology and learning outcomes

Cultivating the Spirit How College Can Enhance Students' Inner Lives

ALEXANDER W. ASTIN, HELEN S. ASTIN and JENNIFER A. LINDHOLM University of California, Los Angeles; UCLA

Based on extensive research with college students and faculty, this book shows that cultivating the spirit, besides being an important goal in itself, also improves other key academic and developmental outcomes

Emerges from authors’ extensive quantitative and qualitative research on students (112,00) and faculty (8,000)

Emphasis on key student outcomes makes this need-to-know content for audiences all across higher education, including faculty, administrative leadership, and student affairs staff

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READERSHIP: Teachers in special education and general education; behaviour specialists, counsellors, autism specialists, administrators, district-level administrators, paraeducators November 2010 272pp 978-0-470-50516-8 pr £19.99

READERSHIP: Teachers and school leaders; community college/university faculty; education staff development professionals; teacher educators (writing methods; literacy; educational technology courses) November 2010 208pp 978-0-470-40772-1 pr £15.99

READERSHIP: Master's level student affairs courses such as: Introduction to College Student Affairs; College Students and Student Development Theory; Higher Education and Students Affairs Functions; and Administration of Student Affairs Programs November 2010 656pp 978-0-470-45498-5 cl £55.00 Replaces ISBN 978-0-7879-6050-6

READERSHIP: Higher education administrators, faculty, and student affairs personnel; Graduate students in higher education and student affairs. November 2010 224pp 978-0-470-76933-1 cl £26.99


If You Don’t F.E.E.D. the Students, They S.T.A.R.V.E. Improving Attitude and Achievement by Developing and Sustaining Positive Relationships

NEILA A. CONNORS •

From the author of the bestselling If You Don’t Feed the Teachers, They Eat the Students, a light, yet insightful guide for teachers on how they can improve their and their students' performance through developing positive teacher-student relationships

The author describes how to create a classroom climate that is enjoyable and conducive to learning, how to motivate students, and how to be a great teacher

Presented through a profusion of tips, strategies, lists and checklists with something of use to every teacher in grades K-12

Facilitating Group Learning Strategies for Success with Diverse Adult Learners

GEORGE LAKEY

Swarthmore College, Philadelphia, USA

This essential resource for any facilitator of group learning provides principles, tools, and examples of designing and conducting effective, engaging experiences across a wide variety of settings

Award-winning author George Lakey embeds attention to diversity in his approach, and vivid stories illustrate the “secret life of groups”, to bring the transforming power of group learning to life

This book is resource for facilitators of adults in group learning situations

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READERSHIP: Teachers and school and district administrators, and resellers to this market November 2010 256pp 978-0-470-57779-0 pr £15.99

READERSHIP: Facilitators and trainers of many sorts and college faculty; Organizational leaders, activist leaders November 2010 288pp 978-0-470-76863-1 cl £25.99


S.U.M.O. (Shut Up, Move On) The Straight-Talking Guide to Creating and Enjoying a Brilliant Life 2nd Edition: Enhanced with Online Tools PAUL MCGEE Heavyweight business coaching with a soft centre

“A superb book.” Allan and Barbara Pease

Also Available

With over 55,000 copies sold, Paul McGee’s S.U.M.O. is a heavyweight business bestseller. Weighing in with humour, insight, practical tips and personal anecdotes, it’s a thought-provoking – and possibly life-changing – read. S.U.M.O. shows that the way you think is a major factor in determining how you get on in life. It has helped many people fulfil their potential, seize opportunities, succeed at work and respond to adverse situations with a positive attitude. Now comprehensively expanded and even more interactive, the 2nd edition will help S.U.M.O. fans – and S.U.M.O. virgins – get even more out of this popular, straight-talking guide. • Over 55,000 copies of S.U.M.O. have been sold since publication • Over 16,000 copies of Paul McGee’s most recent book Self-Confidence sold in its first 12 weeks • The 2nd edition of S.U.M.O. includes a brand new chapter • It has been thoroughly revised and updated with new exercises for readers to test themselves and put into practice the S.U.M.O. principles • The S.U.M.O. brand will be supported by online platform with a new website launching in Autumn 2010

‘This book is so crucial in helping people to achieve success in life. Read it, digest it and do what it says!’ Sir Clive Woodward OBE, Elite Performance Director, British Olympic Association (and coach of the 2003 Rugby World Cup Winning England team)

Self-Confidence 978-1906465-82-7, £9.99 S.U.M.O. (Shut Up, Move On) 978-184112-711-8, £7.99 978-184112-663-0, £12.99 S.U.M.O. Your Relationships 978-184112-743-9, £12.99

ISBN: 978-0-857-08129-2 PAGES: 224

About the Author

PRICE: £10.99

Paul McGee is an International speaker, workshop leader, author of books and audio programmes, and proud creator of S.U.M.O. (Shut Up, Move On). He has spread the word about SUMO in 20 countries across the globe and has worked with major organizations in both public and private sectors worldwide. Paul is a founder member and fellow of the Professional Speakers Association.

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Polar Bear Pirates and Their Quest to Engage the Sleepwalkers A grown-ups book on improving morale, motivation and results at work ADRIAN WEBSTER You hibernate, you lose

“Probably the most entertaining and effective motivational speaker on the UK circuit.” With just a whisker under 45,000 copies sold around the globe, Polar Bear Pirates and Their Quest to Reach Fat City introduced business readers to a cast of cubicle dwellers recognisable to any office worker – from energysapping Neg-Ferrets, to the Polar Bears of the title who will do anything to enjoy life before death. Based on Adrian Webster’s legendary corporate speaking gigs, the Polar Bears Pirates of 2010 are all about re-awakening the dormant talent in those around you to improve results at work. Cute they may be, but this is powerful stuff, adopted by blue chip clients across the business spectrum from Virgin Media Group to IBM, from Nationwide to KPMG. • Almost 45,000 copies of Polar Bear Pirates and Their Quest to Reach Fat City have been sold worldwide since publication • The Polar Bear concept is based on Adrian Webster’s sell-out business speaking gigs and workshops

Also Available

You have it in you, you just need to switch it on

Polar Bear Pirates and Their Quest to Reach Fat City 978-184112-422-3, £13.99 Switched On 978-1906465-83-4, £11.99

• The Quest to Engage the Sleepwalkers shows mangers how to boost morale, engage teams and motivate just about anyone! • Finding ways to engage staff and customers is a growing challenge for companies who want to do more than just OK

ISBN: 978-0-857-08127-8 PAGES: 192

About the Author

PRICE: £10.99

Riot policeman, milkman and salesman are just a few of the entries on Adrian Webster’s CV, before he moved into IT and discovered an ability to motivate those around him. He now speaks at over 100 events a year to companies as diverse as BAE, Network Rail, HSBC and the Yell Group. This year he will speak alongside Tony Blair at the Swiss Economic Forum.

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Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business ANN HANDLEY foreword by DAVID MEERMAN SCOTT Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice”, including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

In the Same Series

foreword by

D av i d M e e r m a n S c o t t

THE NEW RULES OF SOCIAL MEDIA

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SERIES

foreword by

D av i d M e e r m a n S c o t t

THE NEW RULES OF SOCIAL MEDIA

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SERIES

• Marketingprofs promotion: Handley writes for MarketingProfs Today, and blogs for MarketingProfs Daily Fix (mpdailyfix.com), which is a worldwide Top 20 marketing blog according to AdAge • Great social media network: Handley will promote the book to her 55,000+ Twitter followers (twitter.com/marketingprofs) and subscribers of her personal blog, annhandley.posterous.com. She also writes for AMEX OPEN Forum, Mashable.com and the Huffington Post

SERIES

H O W T O MEASURE A N D OPTIMIZE YO U R

MARKETING INVESTMENT JIM STERNE

Inbound Marketing 978-0-470-55041-0, £16.99 Get Seen 978-0-470-52546-3, £16.99 Social Media Metrics 978-0-470-58378-4, £16.99

ISBN: 978-0-470-64828-5 PAGES: 192

About the Author

PRICE: £16.99

Ann Handley (twitter.com/marketingprofs) is the Chief Content Officer of MarketingProfs, a rich and trusted resource of marketing know-how. A thought leader and content strategist who writes and blogs extensively about how Marketing relates to Content and Social Media, Handley is regularly tapped as an expert.

TRIM SIZE: 15.24 x 22.86 cm

BINDING: Hardback

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D av i d M e e r m a n S c o t t

THE NEW RULES RU ULES OF OF S SOCIAL OCIAL MEDIA MEDIA

SOCIAL MEDIA METRICS

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online – and using them to establish credibility and build a loyal customer base. • Foreward and promotion by David Meerman Scott: Content Rules is part of David’s The New Rules of Social Media series. He will fully support the book and promote it through his vast network of blogs, websites, and speaking engagements

foreword by

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PUB MONTH: December 2010


The Awakening Course The Secret to Solving All Problems Joe Vitale Awaken to everything that is possible in your life with a complete mind, body and spiritual transformation

The Awakening Course is Joe Vitale’s most recent breakthrough program explaining the four stages of “awakening” and builds on everything he’s written and recorded taking readers to a whole new level of transcendence. The Awakening Course goes beyond money and all other concerns and worries.

By the Same Author

Key the

• Successful course with added value: Joe Vitale currently offers this course in audio form for $90 at www.theawakeningcourse.com and has sold over 7,000 copies. This book will offer the course with new bonus sections and value added chapters • Self-help track record: Sales of Joe’s previous self-help Wiley books have sold globally a combined 250,000+ copies in all formats (hardback and paperback sales of The Key in the UK = 15,000)

T H E MISSING SECR ET FOR AT T R AC T ING A N Y T HING YOU WA N T

J O E V I TA L E Bestselling author of

The At tractor Factor The Secret

and star of the hit movie

The Attractor Factor 978-0-470-28642-5, £15.99

• Promotional powerhouse platorm: Joe Vitale is an active speaker with his own website, blog, newsletter, and email list. He’s often on TV and in numerous movies from the famous The Secret to the forthcoming The Meta-Secret. Joe has a large base of followers (150,000 e-zine subscribers that grows 200 names a day) that he will promote The Awakening Course to

The Key 978-0-470-50394-2, £11.99

About the Author

ISBN: 978-0-470-88803-2

Joe Vitale (Wimberley, TX) (www.mrfire.com) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called “The Buddha of the Internet” for his combination of spirituality and marketing acumen.

PRICE: £16.99

Zero Limits 978-0-470-40256-6, £11.99

PAGES: 240

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

130


The Social Media Management Handbook Strategy, Culture, Metrics, Policies, Processes, Roles and Responsibilities

ROBERT WOLLAN and NICHOLAS SMITH A comprehensive guide to managing social media efforts internally within organizations Social media is extremely difficult to implement and manage on an organization-wide basis because it’s so new and organizations lack the expertise, and tools to evolve it. It also requires coordination across many functional areas. The Social Media Management Handbook is here to help provide the management systems and tools needed to effectively use social media. This book will help organizations: • Define an organization-wide strategy for social media and empower employees and teams to utilize social media effectively throughout the organization, not just in a single person or department • Measure the ROI of social media investments and ensure appropriate business value is achieved over time ISBN: 978-0-470-65124-7 PAGES: 352 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

• Train and monitor employees’ public conversations, avoid lawsuits and comply with new FTC disclosure guidelines and much more

About the Authors Robert Wollan (Accenture.com; Minneapolis, MN) is the managing partner of Accenture’s North American Marketing, Sales and Service Consulting practice. Nick Smith (Accenture.com; London, UK) is Global Managing Director of Accenture’s Marketing Transformation practice.

Smarter, Faster, Cheaper Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

DAVID SITEMAN GARLAND From the founder of The Rise To The Top, the #1 non-boring resource for building your business, comes a resource for anyone looking to build their business Smarter, Faster, Cheaper While building a business today still takes hard work, risk, patience, dedication, resilience and a bit of luck (okay, sometimes a lot of luck), the tools, innovations, and overall bestpractices have changed the way businesses are built, marketed and monetized. It is in these “Wild West” times that entrepreneurs and small business owners are looking for an edge in marketing...without spinning their wheels or going broke in the process. • Smarter, Faster, Cheaper focuses on showing readers how to build and improve their business in a style that is approachable and practical

ISBN: 978-0-470-64792-9 PAGES: 256 PRICE: £16.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

• Garland presents a practical roadmap for marketing and promoting your business based on countless interviews with those that have already succeeded, as well as countless conversations with entrepreneurs and owners of businesses large and small • The strategies are easy to understand, digest, and immediately put to use, and will save you time, money and aggravation

About the Author David Garland is founder of The Rise to the Top (www.therisetothetop.com), The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes/hosts RISE, a daily online web show for entrepreneurs and marketers.

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Never Get a “Real” Job How to Dump Your Boss, Build a Business and Not Go Broke

SCOTT GERBER Go to work for the best boss in the world – yourself! Author Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned small business owner. Rather, he is an authentic, self-taught entrepreneur. • Scott Gerber is a self-taught entrepreneur who has survived and thrived despite never having held the proverbial “real” job • Never Get a “Real” Job challenges the social conventions behind the old school “real” job and 9-to-5 lifestyle, and empowers entrepreneurs to take control of their lives, fears, and careers

ISBN: 978-0-470-64386-0 PAGES: 256 PRICE: £15.99 BINDING: Hardback TRIM SIZE: 13.97 x 21.59 cm

• The book dissects failures, shares hard-learned lessons and presents practical, affordable and systematic action steps to building, managing and marketing a successful business that accompanies being your own boss

About the Author At age 26, Scott Gerber (Union City, NJ) is the founder and CEO of Gerber Entertainment (www. gerberentertainment.com), an entrepreneurial incubator for the entertainment industry. Scott is a columnist for Entrepreneur Magazine.

PUB MONTH: December 2010

Book Yourself Solid The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling 2nd Edition

MICHAEL PORT A revised and updated second edition of Book Yourself Solid from best-selling Wiley author Michael Port Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. Expert author Michael Port provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers will learn how to develop a strong marketing plan and brand image. • This second edition includes unique, personalized online marketing strategies for service professionals ISBN: 978-0-470-64347-1 PAGES: 320 PRICE: £12.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-470-28190-1

• Each of the fifteen chapters will be edited and updated, eight chapters will be completely re-written and expanded and four additional, brand-new chapter-sections will be added • Includes tactics for social media and online marketing strategies that didn’t even exist when the first edition published!

About the Author Michael Port (www.michaelport.com) has been called a “marketing guru” by the Wall Street Journal, and is the author of four Wiley titles including: Book Yourself Solid and Beyond Booked Solid. According to Google, he is the fifth most popular business coach in the world.

132


Inspired! Take Your Product Dream from Concept to Shelf

VIK VENKATRAMAN How to launch a new product for budding entrepreneurs from Redbull brand manager and successful entrepreneur • Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power • Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Before you can have a successful consumer brand, you need to have a killer product and a consumer that wants it, with a package that is eye catching and consistent with its function, as well as with the capabilities of the retailer and the needs of the consumer • It provides readers with inspired and enchanted true stories and anecdotes of initiative and entrepreneurship, as well as failures • Inspired! introduces valuable and difficult-to-reach market players, such as producers, designers, distributors and retailers, as well as feature interviews and guest content from the entrepreneurs and merchandisers of successful consumer startup brands

ISBN: 978-0-470-63845-3 PAGES: 224

About the Author

PRICE: £17.99 BINDING: Hardback

Vik Venkatraman (Edison, NJ) founded Star Power, his own consumer brand, which is a pure starfruit juice sold at specialty grocery stores. Previously, he worked as a brand manager for Redbull, before becoming a management consultant.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

The Ultimate Online Customer Service Guide

ISBN: 978-0-470-63770-8

How to Connect with your Customers to Sell More!

PAGES: 256

Marsha Collier

PRICE: £16.99

Increase your revenue by becoming authentic and engaged servants to your customers through social media and other online tools

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media

Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers

BINDING: Hardback TRIM SIZE: 15.2 x 22.9 cm PUB MONTH: December 2010

Future-Proofing Your Business

ISBN: 978-0-470-63897-2

Stories and Steps to Prepare Your Business for Tomorrow, Today

PAGES: 256

TROY HAZARD

PRICE: £16.99

Based on the author’s popular keynote, Future Proofing Your Business gives real world stories and practical steps on forward-thinking business strategies readers can implement today

Provides businesses with potent and refined tools, all of which have been road tested in real-world situations

With a mix of entertaining stories, client case studies, and personal experiences, readers will: Learn to decipher between opportunity or obstacle; Break down business barriers created by bad belief systems; discover why responsibility equals reward and much more

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BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010


Shockproof

ISBN: 978-0-470-87254-3

How to Hardwire Your Business for Lasting Success

PAGES: 288

DEBRA JACOBS, GARRETT SHERIDAN and JUAN PABLO GONZÁLEZ

PRICE: £16.99

As priorities change and challenges arise throughout downturns in the economic cycle, learn how to reinvent your company to deliver profitable growth using the Shockproof method. Based on years of research conducted by Axiom Consulting Partners, a Shockproof concept has the following important attributes: •

Agile and can rapidly reinvent itself as business conditions change

Leadership knows how to mobilize people to execute and deliver results

A workforce that is adaptive, inherently innovative, and energized by the rewards of success due to its connection to the business

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

Workscripts

ISBN: 978-0-470-63324-3

Perfect Phrases for High Stakes Conversations

PAGES: 256

STEPHEN M. POLLAN and MARK LEVINE

PRICE: £16.99

Since the recession, the rules for how managers and employees can successfully communicate have been irrevocably changed

Workscripts explains what to say, both for managers and employees, in life’s toughest situations at work, such as laying someone off, asking for a raise or promotion, performance reviews, boosting damaged morale, negotiating with vendors and suppliers, etc.

Provides a look at the new workplace environment and offers a set of new communication rules for this new world

BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

Questions That Get Results

ISBN: 978-0-470-76784-9

Innovative Ideas Managers Can Use to Improve Their Teams’ Performance

PAGES: 192

PAUL CHERRY and PATRICK CONNOR

PRICE: £13.99

An innovative resource that shows managers how asking the right questions can lead to sustainable results

Provides managers with those right questions that lead to real answers to hiring the best candidates, motivating employees, minimizing conflicting priorities, maximizing working relationships, and negotiating solutions to internal and external conflicts

Each chapter profiles a manager who is struggling to communicate, an otherwise successful leader who is simply missing an element in their managerial toolkit

Following each profile, practical tools are provided to assist any manager faced with a similar situation

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BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010


Barbarians of Wealth Protecting Yourself from Today’s Financial Attilas

SANDY FRANKS and SARA NUNNALLY This new Agora book from Editor of Taipan Daily helps investors understand the workings of both Washington and Wall Street Barbarians of Wealth examines the forces or specifically the select groups of people who directly impact the economy of the U.S and ultimately the prosperity of the American people. It shows how the decisions these people make severely cripple the prosperity of the masses. Author Sandy Franks draws direct comparison of these groups to the Barbarians of The Dark Ages. • Just as the Barbarians of the Dark Ages destroyed the prosperity of the masses for their own personal gain so have today's financial institutions • Franks looks at the financial barbarians of today such as the Federal Reserve, major Wall Street institutions such as Goldman Sachs and AIG, and the banking system ISBN: 978-0-470-76814-3 PAGES: 256 PRICE: £18.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

• Under barbaric leadership fraught with megalomania, credit bubbles were built and prosperity destroyed. This book blends the history of the federal reserve, banking system and modern day Wall Street institutions and congress as well as draw comparisons to barbarians of the dark ages

About the Authors Sandy Franks (Baltimore, MD) serves as executive publisher of the Taipan Publishing Group and editor of Taipan Insider. Sara Nunnally (Baltimore, MD) is Taipan’s research director, global financial expert and cocontributor to Taipan Insider.

Getting Started in Hedge Funds From Launching a Hedge Fund to New Regulation, the Use of Leverage, and Top Manager Profiles 3rd Edition

DANIEL A. STRACHMAN This revised edition provides the basics on the controversial area of hedge funds. Completely updated to reflect the industry post-crisis Getting Started in Hedge Funds, Third Edition focuses on the current state of the industry, how hedge funds did or did not survive the crisis, and what it means for investors. • Hedge funds are here to stay and this Third Edition provides an updated “how-to” guide for investors interested in hedge funds in this era of “new normal” • Strachman provides readers with a brief overview of the industry's history, then moves on to describe the inter-workings of these complex vehicles, including how to start a hedge fund, and what the new regulation means for managers ISBN: 978-0-470-63025-9 PAGES: 224 PRICE: £13.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

• In addition to profiling 10 successful hedge fund managers, it also includes a mini expose of the Madoff scandal and other lesser Ponzi schemes, as well as how these scandals have impacted the world of hedge funds

About the Author Daniel A. Strachman (Fanwood, NJ ) is Managing Director of Answers Company, a New York-based money management firm that offers investment management services to individuals and institutions.

PREVIOUS EDITION: 978-0-471-71544-3

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The Age of Deleveraging How To Prosper in an Era of Slow Growth and Collapsing Prices

GARY SHILLING Top Wall Street economist shows investors how to prosper in a deflationary economy While many investors fear a rapid rise in inflation, Gary Shilling argues they should be really preparing for the opposite: an extended period of falling prices. A top economist with a superb forecasting record, Shilling asserts that slow global growth; increased consumer spending; and efficiencies created by technology will lead to falling prices throughout the economy in the years ahead. As a result, many investments will suffer, including real estate, commodities, and most stocks. • The book provides an overview of the U.S. economy since the 1960s, juxtaposed against Shilling’s forecasts, demonstrating that Shilling has been generally right about major economic trends since he began forecasting in the early 1980s • Shilling then lays out a convincing case why investors need to be prepared for deflation, not inflation, in the years ahead ISBN: 978-0-470-59636-4 PAGES: 288 PRICE: £19.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm

• It clearly explains what to invest in; what to avoid; and how to cope with deflationary economic environment

About the Author Dr. Shilling (Springfield, NJ) is President of A. Gary Shilling Co., a money management and economic consulting firm.

PUB MONTH: December 2010

The Ultimate Guide to Trading ETFs How To Profit from the Hottest Sectors in the Hottest Markets All the Time

DON DION and CAROLYN DION An essential guide to trading trends with ETFs At any given time, a particular country's market or a particular segment of the market-such as energy or technology might be booming. The Ultimate Guide to Trading ETFs provides a time-tested strategy for using exchange-traded funds (ETFs) to profit from these trending markets and sectors. • Provides advice for both aggressive investors who are willing to utilize leveraged and short market ETFs, as well as more conservative investors who want to limit risk • Highlights a wide variety of ETFs currently available to investors • Shows how to profit from fast-developing trends across all markets and sectors • The world of ETFs has created many options for individual investors, and Trend Trading with ETFs shows you how to make the most of those opportunities ISBN: 978-0-470-60437-3 PAGES: 224 PRICE: £23.99 BINDING: Hardback

About the Authors Don Dion (Williamstown, Massachusetts) is the publisher of the Fidelity Independent Adviser (http://www.fidelityadviser.com/) family of newsletters.

TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

136


Hard Money Taking Gold to a Higher Investment Level in an Era of Excess Government and Economic Adversity

SHAYNE MCGUIRE As a follow-up to the successful Buy Gold Now, Shayne McGuire provides a stepby-step guide to the ins and outs of investing in gold and making this precious metal a part of anyone’s portfolio Despite Wall Street’s disdain for gold, global investment demand for precious metals was surging, beating stocks year after year, even before the credit crisis erupted. Booming gold demand has made it the only financial asset that remains in an uninterrupted bull market. • Hard Money helps investors move beyond the simple, yet widely accepted notion that gold makes sense in today’s financial environment, and explore ways to magnify potential investment returns driven by precious metals ISBN: 978-0-470-61253-8 PAGES: 240

• In a nutshell, Hard Money examines the investment vehicles aimed at beating the price of gold as it rises, and ways to protect a portfolio should the metal decline • Author Shayne McGuire offers key strategies to enhance returns with new methods for investing in gold

PRICE: £23.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

About the Author Shayne McGuire (Austin, TX) is a Managing Director and Head of Global Research at Teacher Retirement System of Texas, one of the world’s largest pension funds with assets of $91 billion.

Fisher Investments on Health Care FISHER INVESTMENTS, AUSTIN B. FRASER and ANDREW S. TEUFEL An in-depth look at the health care sector providing the tools necessary to understand and analyze investment opportunities Times have changed, and investors need to change with them. Health Care is an everchanging market. Though investors are often weary of health care investing, with big risk can come even bigger rewards. Fisher Investments on Health Care gives readers the tools to better understand the market. • Fisher Investments on Health Care provides the average investor with the tools necessary to understand and analyze investment opportunities within the global Health Care sector • Through this book, one will gain a basic understanding of how the sector works, the investment universe of the Health Care sector segmented by industry, pertinent macroeconomic drivers, and challenges facing companies in the sector ISBN: 978-0-470-52705-4 PAGES: 256 PRICE: £33.99 BINDING: Hardback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

• Healthcare investing trends in the future will be affected by the new plans for healthcare reform, and the sub-sectors are seeing constant change and growth • Areas for investing include Pharmaceuticals, Generics, Biotech, Research Organizations, Medical Instruments Supplies, and much more

About the Authors Andrew S. Teufel (Woodside, CA) is Co-President and Director of Research at Fisher Investments. Fisher Investments is a respected investment management company which serves the needs of investors demanding superior performance, low fees and exceptional service.

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Training Your Brain For Dummies DR TRACY PACKIAM ALLOWAY The essential guide to fantastic mental fitness

“Training Your Brain” has become increasingly popular over the last few years and this book covers everything readers need to know to keep their minds sharp. Whether they want to hone their memory, improve their language skills, manage stress and anxiety or simply eat brain-friendly foods, readers will find it all in this stimulating guide. And for those wanting to challenge themselves, there are also plenty brain games to work through!

Also Available

Making Everything

Easier! ™

UK Edition

y Healthy Mind & Bod N E A L L- I N - O

81 BOOKS IN

Training Your Brain For Dummies:

• Nutrition • The GL Diet • Fitness • Yoga • Pilates • Stress Management • Overcoming Anxiety • Overcoming Depression

• Covers everything from choosing the best foods for brain health to comprehensive advice on what can be done to improve mental agility • Advises readers on the best day-to-day habits and long-term mental fitness techniques • Features a whole section of verbal, numerical and memory brain games • Is perfect for anyone interested in staving off the age-related decline in their mental agility, along with those who are fans of brain training games such as SuDoku and Kakuro • Is written by an expert whose research on memory and learning has received widespread international coverage

Edited by:

Gillian Burn

Author of Motivation For Dummies

Su Doku For Dummies 978-0-470-01892-7, £5.99 Kakuro For Dummies 978-0-470-02822-3, £5.99 Healthy Mind and Body All-in-One For Dummies 978-0-470-74830-5, £21.99

About the Author

ISBN: 978-0-470-97449-0

Dr Tracy Packiam Alloway, PhD, is the Director of the Center for Memory and Learning in the Lifespan at the University of Stirling, UK. She is the author of over 75 scientific articles and books on working memory and learning.

PRICE: £12.99

PAGES: 300

BINDING: Paperback TRIM SIZE: 15.60 x 23.30 cm PUB MONTH: December 2010

139


Nutrition For Dummies 2nd Edition NIGEL DENBY and SUE BAIC Fully updated, expert advice on every aspect of nutrition

Healthy eating and nutrition are incredibly popular subjects and regularly feature in the media, but with so much information around it can be difficult to know which advice to follow. This straightforward guide gives readers all the facts they need to improve their diet and assess their overall approach to healthy eating. Dispelling the fads, this book provides the knowledge needed to make sensible food decisions and lead a healthy, well-balanced life.

Also Available

Nutrition For Dummies, 2nd Edition: • Contains 20% new and updated material, including new chapters on nutrition in institutions (schools, nurseries, old people’s homes, the army, etc) and how to eat healthily on the go • Features information on up-to-date health guidelines and government policies

Detox For Dummies 978-0-470-01908-5, £12.99

• Gives expert information on probiotics and over the counter weight loss drugs, plus advice on how to eat well on a budget

Diabetes Cookbook For Dummies 978-0-470-51219-7, £15.99

• Provides readers with a detailed understanding of the nutritional breakdown of different food groups and examines the relationship food has with one’s physical and mental wellbeing

The GL Diet For Dummies 978-0-470-02753-0, £9.99

• Advises on how to establish healthy eating patterns and how to maximise the health benefits of what you eat

ISBN: 978-0-470-97276-2 PAGES: 384

About the Authors

PRICE: £15.99

Nigel Denby trained as a dietician and has his own consultancy and private practice, along with working extensively with the media. Sue Baic is a Registered Nutritionist with the Nutrition Society and has been an Accredited Sports Dietician since 1992.

BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-7645-7058-2

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Fitness For Dummies 4th Edition

SUZANNE SCHLOSBERG and LIZ NEPORENT Expert advice on how to get fit and stay fit! Featuring 25% new and updated content, Fitness For Dummies, 4th Edition, delivers the latest and greatest in get-fit information. With the help of fitness professionals, readers can learn to set, and achieve, realistic fitness goals without breaking the bank. Fitness For Dummies, 4th Edition: • Provides clear, concise information and features informative photos and illustrations throughout, along with step-by-step instructions on creating a home gym on a budget • Shows readers the latest ways to achieve motivation and social support from digital sources such as Twitter, Facebook and podcasts

ISBN: 978-0-470-76759-7 PAGES: 432 PRICE: £15.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm

• Contains a revised nutrition chapter reflecting updated information on such topics as fats, vitamin D, and soy and also shows readers ways to identify where fat is sneaking into their diet

About the Authors Suzanne Schlosberg has been a writer specialising in fitness and nutrition for 20 years. Liz Neporent is a writer on mind and body and other health topics for the New York Daily News, and a contributor for many other health and fitness journals and magazines.

PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-7645-7851-9

Herb Gardening For Dummies 2nd Edition

SUZANNE DEJOHN, NATIONAL GARDENING ASSOCIATION, ET AL Professional advice on starting your own successful herb garden With 25% new and updated material, Herb Gardening For Dummies, 2nd Edition, is an excellent introduction to the world of herb gardening and provides readers with the tips and advice they need to grow their own successful gardens. This new edition features information on: • Choosing, planting and caring for herbs • How to prevent insects, pests and diseases from invading your containers • Simple recipes for using home-grown herbs

ISBN: 978-0-470-61778-6 PAGES: 384

About the Authors Suzanne DeJohn is an editor with the National Gardening Association. The National Gardening Association is the leading garden-based educational non-profit organisation in the US, founded in 1972.

PRICE: £14.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-7645-5200-7

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Vegan Cooking For Dummies ALEXANDRA JAMIESON Essential guidance and recipes for all existing and potential vegans Veganism is a lifestyle abstaining from the consumption of meat, poultry, dairy products, eggs, and all foods originating from animals. Vegan diets are becoming increasingly popular with attention from organisations like PETA running campaigns on TV and on sites such as Facebook and Twitter. Vegan Cooking For Dummies: • Contains more than 100 healthy and hearty vegan recipes including entrees, appetisers, desserts, sweet treats, snacks and lunchbox fare • Includes an 8-page insert showcasing full-colour photos of many of the recipes • Is the perfect companion to Living Vegan For Dummies

About the Authors ISBN: 978-0-470-64840-7 PAGES: 392 PRICE: £14.99 BINDING: Paperback TRIM SIZE: 18.73 x 23.50 cm

Alexandra Jamieson, CHHC, is a professionally trained vegan chef and board certified holistic health counsellor. She is the wife of Morgan Spurlock and featured in the award-winning documentary Super Size Me.

Also Available Living Vegan For Dummies 978-0-470-52214-1, £14.99

PUB MONTH: December 2010

The Weight Training Diary HUGO RIVERA The complete weightlifting workout diary – from bestselling author, body sculpting expert, and champion bodybuilder Hugo Rivera Hugo Rivera gives you the tools you need to keep your training workout on track with this sturdy, take-along diary that will help you plan your regimen and measure your progress effectively. You’ll find lots of space to log all of the key elements of your training and make the most of every workout, plus Rivera’s expert weight-training guidance and tips that will keep you focused and inspired. • Includes Hugo’s Five Directives for good training and four 12-week weightlifting plans that have everything spelled out for you with no guesswork • Provides plans for weight-training beginners, veterans, and those aiming for a celebrity-style body, as well as a 30-minute plan for people with busy work and/or parenting schedules

ISBN: 978-0-470-60740-4 PAGES: 144 PRICE: £9.99 BINDING: Paperback TRIM SIZE: 15.24 x 22.86 cm PUB MONTH: December 2010

• Includes space to log the date, days since last workout, time and length of workout, and cycle, cardio exercises (time, distance/intensity, heart rate), and strength exercises (muscle group, weights and reps, types of sets) • Features a helpful spiral binding that lies flat and stays open, plus a durable, glossy cover – just what a book needs to survive a sweaty gym

About the Authors Hugo A. Rivera a title-holding bodybuilder, is author of the Body Sculpting series of books and his work has been published on hundreds of web sites, including Bodybuilding.com and MSNBC.com.

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The Immortality Edge MICHAEL FOSSEL Based on Nobel Prize–winning genetic research – a simple plan to keep your telomeres healthy for better health and longevity Telomeres play an important role in protecting our chromosomes from critical damage. The shortening of the telomere disrupts vital cellular function and promotes the previously seemingly inevitable onset of aging and various diseases, including cancer and Alzheimer’s. Drawing from the groundbreaking discoveries about telomeres that won the 2009 Nobel Prize in Medicine, this book includes a highly prescriptive program that shows you how to live longer by slowing telomere shortening and rejuvenating your cells through relatively simple alterations in nutrition habits and other lifestyle changes. • Written by authors with extensive knowledge of genetics, telomeres, and longevity • Offers a simple action plan you can start using immediately • Includes a revolutionary new eating plan and recommends individualised supplement programs ISBN: 978-0-470-87390-8

• Shares a diet and exercise approach grounded in solid scientific research

PAGES: 288

About the Author

PRICE: £17.99 BINDING: Hardback

Michael Fossel, M.D., Ph.D., is Professor of clinical medicine at Michigan State University. Greta Blackburn is the founding editor of Ms Fitness magazine, and Dave Woynarowski, M.D., is one of the world’s foremost authorities on anti-aging and preventative medicine.

TRIM SIZE: 15.56 x 23.50 cm PUB MONTH: December 2010

Women and Educational Leadership

ISBN: 978-0-470-47043-5

MARGARET GROGAN and CHAROL SHAKESHAFT

PAGES: 144 PRICE: £16.99

Part of the successful Jossey-Bass Leadership Library in Education, Women and Educational Leadership presents a unique look at the women who run schools and districts

BINDING: Paperback

Offers concrete suggestions for developing and supporting strong leaders (both female and male)

PUB MONTH: December 2010

Both authors are well-known in the field of educational leadership, and speak on the topic of gender and leadership at major conferences and events around the world

TRIM SIZE: 15.24 x 22.86 cm

Quick & Easy Curb Appeal

ISBN: 978-0-470-61277-4

BETTER HOMES & GARDENS

PAGES: 160 PRICE: £11.99

In a buyer’s market people need to put extra effort to drawing buyers in and look at their home - creating curb appeal is a key way to accomplish that. This book is part inspiration and ideas, part resource guide, and part home maintenance reference. It covers topics such as cleaning exteriors, and improving front doors and windows to maximise a house’s “curb appeal”.

143

BINDING: Paperback TRIM SIZE: 20.64 x 27.62 cm PUB MONTH: December 2010


How Baking Works

ISBN: 978-0-470-39267-6

Exploring the Fundamentals of Baking Science 3rd Edition

PAGES: 480

PAULA I. FIGONI

PRICE: £30.99 BINDING: Paperback

Baking is chemistry and the key to success for any master pastry chef is an understanding of the principles that make baking work. This book explains the how and why of every essential ingredient and technique, revealing the complex mysteries behind baking. In each chapter, learning objectives, end-of-chapter review questions and lab exercises and experiments encourage sensory analysis and reinforce key concepts.

TRIM SIZE: 21.59 x 27.62 cm PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-471-74723-9

Semi-Homemade Comfort Food

ISBN: 978-0-470-64594-9

SANDRA LEE

PAGES: 240 PRICE: £13.99

The key to Sandra Lee’s success has always been her trademark 70/30 SemiHomemade philosophy, which combines 70% ready-made products with 30% fresh and creative touches. This book contains 120 heart-warming recipes, all photographed in gorgeous full-colour and covers breakfast, lunch, dinner, one-pot meals, snacks, side-dishes and a whole section on desserts.

BINDING: Paperback TRIM SIZE: 23.18 x 24.77 cm PUB MONTH: December 2010

The Art of Charcuterie

ISBN: 978-0-470-19741-7

THE CULINARY INSTITUTE OF AMERICA and JOHN KOWALSKI

PAGES: 400 PRICE: £39.99

This comprehensive, professional-level guide to the making of sausages and cured meats is a cut above any other: informative, educational and beautiful. It is the ultimate companion for professionals and dedicated home cooks who want to master both traditional and contemporary techniques and features approximately 150 recipes covering pâtés, cured meats, terrines and gourmet sausages.

BINDING: Hardback TRIM SIZE: 21.59 x 27.94 cm PUB MONTH: December 2010

Mr. Sunday’s Soups

ISBN: 978-0-470-64022-7

LORRAINE WALLACE

PAGES: 240 PRICE: £13.99

This is a collection of heart-warming recipes from the wife of Fox News Sunday anchor Chris Wallace, also known as “Mr. Sunday”. As a result of Chris mentioning his wife’s soup on air, Lorraine received countless emails and phone calls asking for her recipes. This collection is sure to satisfy any soup-lover with year-round recipes that are easy enough for any home cook to prepare.

144

BINDING: Paperback TRIM SIZE: 23.18 x 24.77 cm PUB MONTH: December 2010


Narrative Architecture Architectural Design Primers Series NIGEL COATES An exploration into narrative architecture in a contemporary context

To architects the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to mere style or an overt emphasis on technology, it foregrounds the experiential dimension of architecture. In practice it is just as easy to be minimalist as maximalist in its execution. Nigel Coates’ Narrative Architecture is the first publication to look the subject in the eye. It deals with its background, analysis and practice as well as its future development.

Also Available

• Nigel Coates is a prominent figure in the design world. He has made a significant contribution to furniture and interior design, as well as architecture • In addition to Coates’ own work, the book features projects by Will Alsop Jean Nouvel, Atelier van Lieshout, Bernard Tschumi, Diller Scofidio, FAT, AOC, Enric Miralles, Charles Jencks, NL architects, Daniel Libeskind, Jon Jerde and Mark Fisher

The Thinking Hand 978-0-470-77929-3, £24.99

• The book is organized into four chapters; Abject narrative, NATO and the formulation of narrative, Narrative as practice; Can narrative contribute to expanding architecture in new ways?

About the Author Nigel Coates is an architect, designer and educator, and Professor of Architectural Design at the Royal College of Art.

146

PAGES: 160 TRIM SIZE: 22.1 x 17.1 cm ILLUSTRATIONS: 50 Black & White; 120 Colour PUB MONTH: December 2010 ISBN: 978-0-470-05744-5 BINDING: Paperback

PRICE: £24.99

ISBN: 978-0-470-05745-2 BINDING: Hardback

PRICE: £60.00


Design Drawing 2nd Edition FRANCIS D. CHING and STEVEN P. JUROSZEK Classic guide to drawing for designers now revised, featuring an enhanced companion CD-ROM

Design Drawing is an innovative book-plus-CD-ROM package that sheds new light on the relationship between perception, drawing, and design. Ching unmasks the basic cognitive processes behind visual perception and expression, incorporating observation, memory, and rendering into a creative whole, and shows how to apply “visual thinking” as a versatile tool for approaching design projects.

Also Available

• Ching not only covers the principles, media, and techniques of drawing, but also places this within the context of what and why designers draw • Features more than 1500 hand-rendered drawings • Includes supplementary CD-ROM – viewers will gain a greater appreciation of the techniques presented in the book through the power of animation, video, and 3D models. Twelve new modules are included in the revised CD-ROM. Also included is a video of the author demonstrating freehand techniques in a step-by-step manner.

Architecture 978-0-471-75216-5, £27.99

About the Authors Francis D.K. Ching is Professor Emeritus of Architecture at the University of Washington, and author of numerous best selling architecture and design books.

ISBN: 978-0-470-53369-7 PAGES: 384 PRICE: £42.50 BINDING: Paperback TRIM SIZE: 21.59 x 27.94 cm ILLUSTRATIONS: 1500 Black & White PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-471-28654-7

147


A Global History of Architecture 2nd Edition

FRANCIS D. CHING, MARK M. JARZOMBEK and VIKRAMADITYA PRAKASH Standard text on the history of world architecture now revised and in full colour throughout The first edition of A Global History of Architecture was a publishing event that forever changed the way architectural history is viewed and studied. This revision is sure to remain the most relevant book on the topic. • Updated and revised throughout to reflect current scholarship • Expanded to include more coverage of non-Western areas, particularly Africa, South Asia, South East Asia and Pre-Columbian America ISBN: 978-0-470-40257-3 PAGES: 832 PRICE: £65.00 BINDING: Hardback TRIM SIZE: 21.59 x 27.94 cm ILLUSTRATIONS: 2150 Black & White PUB MONTH: December 2010

• Completely re-designed with large, full colour illustrations throughout. Drawings by Professor Ching includes new maps with more information and colour • New connections to Companion Web site, including Google EarthTM coordinates for ease of finding sites, and podcasts of lectures

About the Authors Francis D.K. Ching is Professor Emeritus of Architecture at the University of Washington and author of numerous architecture and design books. Mark Jarzombek is at Massachusetts Institute of Technology. Vikramaditya Prakash is at the University of Washington.

PREVIOUS EDITION: 978-0-471-26892-5

Simplified Engineering for Architects and Builders 11th Edition

JAMES AMBROSE and PATRICK TRIPENY New Edition of the classic reference on structural design Major revision of this classic reference is reorganized and updated to reflect the latest practices in the design of structures. Since 1938, Simplified Engineering for Architect and Builders has endured as the reference of choice for designers and constructors who need to know the practical procedures for the design of commonly used structures for buildings. Covering both the LRFD and ASD methods for structural design, Simplified Engineering is the go-to book for those working on the design of steel, wood, concrete and masonry building structures. • Revised to include consideration of the LRFD method as well as the ASD method of Structural Design

ISBN: 978-0-470-43627-1 PAGES: 736

• Essential formulas are included for the solution of structural problems, along with more than 200 illustrations • Companion Web site now includes access to the Study Guide to Accompany Simplified Engineering for Architects and Builders.

PRICE: £65.00 BINDING: Hardback TRIM SIZE: 13.97 x 21.59 cm ILLUSTRATIONS: 260 Black & White PUB MONTH: December 2010

About the Authors James Ambrose practiced as an architect and as a structural engineer. He was a professor of architecture at the University of Southern California. Patrick Tripeny, University of Utah. He has co-authored with James Ambrose Simplified Design of Steel Structures Eighth Edition, Simplified Design of Concrete Structures Eighth Edition, and Simplified Design of Wood Structures Sixth Edition.

PREVIOUS EDITION: 978-0-471-67607-2

148


Prefab Architecture A Guide for Architects and Construction Professionals

RYAN E. SMITH A manual about prefab architecture, primarily written for the architect and construction professional Prefab Architecture, is the only professional reference on prefab architecture, with information on the many facets of off-site construction. Prefabrication can allow for greater efficiency and precision, lessen environmental impact, and shorten construction cycles. Smith offers designers and construction professionals guidelines that rethink all stages of the design process in order to effectively utilize the fabrication process. • Up-to-date case studies featuring American and international examples of influential design and fabrication systems ISBN: 978-0-470-27561-0

• A guide for architects who want to design for prefabrication and create their own systems for production

PAGES: 320

• Details the requirements & benefits of off-site construction and on-site assembly

PRICE: £50.00

• Includes a brief history of pre-fabrication, from the 1849 gold rush, to modern day emergency shelters

BINDING: Hardback TRIM SIZE: 20.32 x 23.18 cm

About the Author

ILLUSTRATIONS: 225 Black & White; 25 Colour

Ryan E. Smith, University of Utah College of Architecture + Planning.

PUB MONTH: December 2010

Historic Preservation and the Livable City ERIC W. ALLISON For both the preservation professional and urban planner, this book shows how preservation is a key to the creation of liveable cities For preservation professionals: • Clearly shows how the work of preservationists supports the goals of the liveable and sustainable city movement • Provides a Liveable City checklist for use in preparing proposals and plans For urban planning professionals, this book: • Clearly shows how historic preservation supports the goals of liveable and sustainable cities

ISBN: 978-0-470-38192-2 PAGES: 288 PRICE: £55.00 BINDING: Hardback

• Provides guidance in how historic preservation can be included in comprehensive plans and shows how to look at historic preservation as complimentary—rather than counter—to planning

About the Author Eric W. Allison, PhD, the founder and coordinated of the graduate historic preservation program at Pratt Institute in New York City.

TRIM SIZE: 20.32 x 23.18 cm ILLUSTRATIONS: 175 Black & White; 25 Colour PUB MONTH: December 2010

149


Sustainable Landscape Management Putting Principles into Practice

ANN MARIE VANDERZANDEN and THOMAS W. COOK This complete guide offers a practical framework for the development of sustainable management strategies and guidance for implementing those strategies Beginning with an overview of sustainable design and construction strategies, the book focuses on key landscape management topics including ecosystem development, managing landscape beds, managing trees and shrubs, lawn care, and retro-fitting existing landscapes for sustainability. • Entire chapter devoted to the use of chemicals in landscape management • Features case studies that illustrate best practices for sustainable landscape management • Provides guidance on retro-fitting existing landscapes for sustainability ISBN: 978-0-470-48093-9

• Pedagogy includes learning objectives, key terms, a summary and review/study questions along with ancillary PowerPoint presentations for use by instructors or selflearners

PAGES: 320 PRICE: £55.00

• Illustrated with 300 photos and drawings, including 16 pages of full colour

BINDING: Hardback

About the Authors

TRIM SIZE: 20.32 x 22.86 cm ILLUSTRATIONS: 192 Black & White; 54 Colour

Thomas W. Cook, Associate Professor, Emeritus, Horticulture Department at Oregon State University and Ann Marie VanDerZanden, Associate Professor, Horticulture Department at Iowa State University.

PUB MONTH: December 2010

Graphic Standards Field Guide to Building Construction

ISBN: 978-0-470-53648-3

DENNIS J. HALL

PRICE: £50.00

PAGES: 416

BINDING: Paperback

Provide quick access to the information professionals need to refer to away from the design desk and out in the field

Expand on the standard details that Graphic Standards are known for by providing real-world photographs of proper applications of those standards

Show what incorrect use of the standards look like, and help the professional assess what when wrong and identify possible solutions

Have a format that is durable, highly visual, and portable--ready to take along in a brief case, glove compartment, or large pocket

150

TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: December 2010


Frommer’s Devon & Cornwall With Your Family 2nd Edition

SUE VICCARS Tried and tested inspiration for memorable family-friendly holidays and great days out Devon & Cornwall With Your Family is a full-colour, practical and accessible book for independently minded families looking to make the most of their family holiday. The guide highlights the best opportunities for families in the region and offers expert opinion on where to stay, where to eat and where to spend your holiday time enjoyably. • Includes suggestions and reviews for the best family experiences, animal parks, beaches, castles, gardens, and indoor & outdoor activities • Details how to plan a family trip to Devon and Cornwall with all the practical advice you need to know ISBN: 978-0-470-74947-0

• Includes sections on family-friendly events and festivals, farmers markets, accommodation and dining

PRICE: £12.99

• The guide covers: East Devon including Exeter, North Devon Coast, Exmoor, Devon’s Heartland, Dartmoor, West Devon, South Devon, Southeast Cornwall, North Cornwall, Mid Cornwall, Southeast Cornwall, Southwest Cornwall, Isles of Scilly

BINDING: Paperback

• Full colour and packed with photographs and maps of the region

PAGES: 256

TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-470-51894-6

Also Available Frommer’s England With Your Family 978-0-470-72168-1, £12.99

Frommer’s Florida With Your Family 2nd Edition

LESLEY ANNE ROSE The definitive guide to Florida with kids Florida With Your Family is a full-colour, practical and accessible book for independently minded families looking to make the most of their family holiday. The guide highlights the best opportunities for families in the region and offers expert opinion on where to stay, where to eat and where to spend your holiday time enjoyably. • Details how to plan a trip a family trip to Florida with all the practical advice you need to know • Includes sections on child-friendly events & festivals, shops and activities, along with tips on getting the children interested before you go

ISBN: 978-0-470-74928-9 PAGES: 256 PRICE: £12.99 BINDING: Paperback TRIM SIZE: 13.10cm x 20.4cm PUB MONTH: December 2010

• Suggestions and reviews of the best family-friendly places to enjoy in Central Florida, Tampa Bay & the South West Coast, the North & Central East Coast, Miami & the South East Coast, the Florida Keys & Everglades and the Panhandle & Big Bend • Full-colour and packed with photographs and maps of the region

About the Author Lesley Anne is the author of Florida With Your Family and Malta Day by Day. She has written for travel guides to Florida, the USA, the Caribbean and Trinidad & Tobago. She has also worked produced documentaries for the British Video History Trust and trained with BBC Radio Bristol.

PREVIOUS EDITION: 978-0-470-51864-9

152


The Unofficial Guide to Dubai BOB SEHLINGER An amazingly detailed guide to getting the most out of Dubai Unofficial Dubai is a new addition to this best selling series. This invaluable guide arms the reader with cutting edge, detailed research which helps them save time and money on their holiday. Based on reader surveys and critiques, compiled by a team of unbiased inspectors, hotels and attractions are ranked and rated with restaurants appearing in price categories for your ease. There’s also an extensive wealth of information on the best shopping, spas and nightlife in Dubai. Includes: • Planning advice, where the best place to say in Old Dubai and New Dubai • Shopping covering: Gold souks; spice and textile souks; shopping malls, including Dubai Mall, Mall of Arabia and Ibn Battuata Mall • All you need to know about the spectacular sporting and entertainment events Dubai has to offer including horse racing, scuba diving, sailing and golf ISBN: 978-0-470-68866-3 PAGES: 320

Also Available

PRICE: £10.99

Frommer’s Dubai and Abu Dhabi Day by Day 978-0-470-72112-4, £8.99

BINDING: Paperback

Frommer’s Istanbul Day by Day 978-0-470-71554-3, £7.99

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Frommer’s Barcelona Day by Day 2nd Edition

NEIL E. SCHLECHT Barcelona for fashionatas, foodies, architecture lovers and more A popular pocket guide to this cosmopolitan city. Attractively priced with dozens of neighbourhood and thematic tours, complete with hundreds of photos and bulleted maps that lead the way form sight to sight. Detailed neighbourhood walks cover the Barri Gotic, and the Eixample, plus an outdoors tour of the waterfront and Barcelona’s best bike tour. Features itineraries for trips to Sitges, Montserrat, and Girona the Costa Brava. • Features tours on Modernista Barcelona, Barcelona for Art Lovers, Ancient Barcelona, Gourmet Barcelona with kids and more! • Star ratings for all hotels, restaurants and attractions • Foldout front covers with maps and quick reference information • Tear resistant map in a handy, reclosable plastic wallet for all your souvenirs and tickets ISBN: 978-0-470-62780-8 PAGES: 192 PRICE: £8.99

Also Available Frommer’s Barcelona, 3rd Edition 978-0-470-38747-4, £11.99

BINDING: Paperback TRIM SIZE: 10.48 x 18.41 cm

Frommer’s Seville, Granada and the Best of Andalusia, 3rd Edition 978-0-470-39900-2, £13.99

PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-470-16540-9

153


Frommer’s Dublin Day By Day 2nd Edition

EMMA LEVINE Discover the best of Dublin in one, two or three days Enjoy your time around Dublin the smart way. Practical guide showing the best way around a city in the most time effective way. Updated second edition including themed itineries, special interest tours and bulleted maps. Also includes day excursions to Malahide, Dun Laoghaire to Dalkey; Howth. • Visit the Guinness Storehouse and the Gallery of Ireland • Explore Dublin with special interest tours - Dublin’s Heroes, Vikings, Crypts and Cathedrals or Trinity College and the Book of Kells • Go walking around the Royal Canal, the Docklands (including U2 studios, The Liffey Boardwalk or Grafton Street • Enjoy traditional Irish pubs or dine out on Irish fares ISBN: 978-0-470-74994-4 PAGES: 192

Also Available

PRICE: £8.99

Frommer’s Ireland Day by Day 978-0-470-44572-3, £18.99

BINDING: Paperback

Frommer’s Ireland with Your Family 978-0-470-51878-6, £12.99

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Frommer’s Beijing Day by Day 2nd Edition

JEN LIN-LIU The best of Beijing in one, two or three days Beijing Day by Day is the perfect answer for travellers who want to know the best places to visit and the best way to see the city. Featuring a full range of thematic and neighbourhood tours, plus dining, lodging, shopping, nightlife, and practical visitor info, Beijing Day by Day is the only guide that helps travellers organise their time to get the most out of a trip. Inside this book you’ll find: • Full colour throughout with hundreds of photos and dozens of maps • Sample one- to three-day itineraries that include Beijing on a Bicycle, The Great Wall, Houhai Lake, and more • Star ratings for all hotels, restaurants and attractions that clue readers in on great finds and values ISBN: 978-0-470-63006-8 PAGES: 192 PRICE: £8.99 BINDING: Paperback

Also Available Frommer’s China, 4th Edition 978-0-470-52658-3, £18.99 Suzy Gershman’s Born to Shop Hong Kong, Shanghai & Beijing 978-0-470-53769-5, £13.99

TRIM SIZE: 10.48 x 18.41 cm

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PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-470-22681-0

154


Frommer’s Maine Coast Day by Day PAUL KARR Discover the very best of Maine’s coastline Maine’s majestic shoreline is dotted with small towns and villages with fantastic bed-andbreakfasts and restaurants. It’s a spectacular place to play in the ocean, enjoy coastal views, and discover beautiful wilderness. Frommer’s Maine Day by Day is the perfect accompaniment to any visit to the Maine Coast. • Packed with tips and itinerary suggestions, with hundreds of original colour photos, and dozens of annotated maps • Star-rated advice on where to eat, stay, shop, and have fun • The only guide that offers a full range of thematic tours that cover different interests, including literary haunts, museums, romantic spots, and offbeat places Also Available ISBN: 978-0-470-67832-9

Frommer’s Maine Coast, 3rd Edition 978-0-470-39319-2, £11.99

PAGES: 192

Frommer’s New England, 15th Edition 978-0-470-61434-1, £15.99

PRICE: £8.99 New England

BINDING: Paperback

With Foldout Map

TRIM SIZE: 10.48 x 18.41cm PUB MONTH: December 2010

Frommer’s Ireland 2011 CHRISTI DAUGHERTY and JACK JEWERS Now in full colour Discover the best of Ireland with this practical guide packed with insider information, handy maps and advice on off the beaten path experiences. Frommer’s Ireland 2011 shows you where to enjoy the finest Irish hospitality with tried and tested coverage of best restaurants, hotels and B&B’s – for every taste and budget. You can also discover ancient ruins and delve into the country’s history. • Foldout map, plus detailed maps throughout • Exact prices, directions, opening hours, and other practical information • Honest reviews of hotels and restaurants, plus sights, shopping, and nightlife • Itineraries, walking tours, and trip-planning ideas Also Available ISBN: 978-0-470-88820-9

Frommer’s Ireland Day by Day 978-0-470-44572-3, £18.99

PAGES: 704

Pauline Frommer’s Ireland 978-0-470-12172-6, £14.99

PRICE: £15.99 BINDING: Paperback

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Frommer’s Las Vegas 2011 RICK GARMAN Now in full colour This is a detailed guide to your holiday in Las Vegas. There’s something for everyone, gamblers, non gamblers, families, parties, sinners and shoppers. Discover the best hotels on the Strip, Downtown Las Vegas and more. Find out where to buy the best souvenirs, how to make the most of your time and where to enjoy the best dining experiences. • Dozens of colour maps and coverage of sports, shopping and Las Vegas nightlife • Updated yearly, packed with colour photographs of all the highlights • Reviews of all the casinos, shows, clubs and golf courses in town Also Available Frommer’s Las Vegas Day by Day, 2nd Edition 978-0-470-60222-5, £9.99 ISBN: 978-0-470-87720-3

The Unofficial Guide to Las Vegas 2011 978-0-470-61531-7, £13.99

PAGES: 384 PRICE: £14.99 For Travelers Who Want More Than the Official Line!

Las Vegas

BINDING: Paperback

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Bally’s/ Ba B Bally Ball aally allyy’’s/ s/ Paris P Par Pa ari ri s ris

Planet Hollywood

Monorail

Frank Sinatra Dr.

Dean Martin Dr.

9

12 11

finish here

MGM Grand

MGM Grand

Tropicana Ave.

M o n o r a il

ve.

Giles St.

Reno Ave.

3

Mandalay Bay Rd. THEhotel

Mandalay

1 Bay

Four Seasons Four Seasons Dr.

2

M C CARRAN INTERNATIONAL AIRPORT

Rd.

Tropicana

Excalibur

Luxor Las Vegas

start here

Hard Rock Hotel & Casino

Harmon Ave.

Showcase Mall

7

Koval Ln.

Procyon St.

10 4 5 6 8

15

Paradise

Polaris Ave.

on Ave. rm

Rue de Monte Carlo New York–New York

ropicana Ave.

Duke Ellington Way

Ha

Monte Carlo

Las Vegas Blvd. (The Strip)

Paris Bellagio

PUB MONTH: December 2010

with foldout map

The Series with More than 4 Million Copies Sold!

Hotels & attractions, ranked and rated Insider tips that save you time & money

Bob Sehlinger International Terminal

“Best Travel Series of the Year” —Booklist

PREVIOUS EDITION: 978-0-470-49729-6

Frommer’s California 2011 MATTHEW R. POOLE Now in full colour Experience a place the way the locals do. Enjoy the best it has to offer. Explore the bounty of the Golden State-from its cosmopolitan cities to its ancient redwood forests, beaches, deserts, lakes, and mountains. • Outspoken opinions on what's worth your time and what’s not • Exact prices, so you can plan the perfect trip whatever your budget • Off-the-beaten-path experiences and undiscovered gems, plus new takes on top attractions Also Available Frommer’s Best Hiking Trips in Northern California 978-0-470-15991-0, £12.99 ISBN: 978-0-470-87722-7

Frommer’s Napa and Sonoma Day by Day, 2nd Edition 978-0-470-50379-9, £8.99

PAGES: 896 PRICE: £16.99

Frommer’s

®

Napa & Sonoma

BINDING: Paperback

day day BY

29 Smart Ways to See the Wine Country

TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: December 2010 with foldout map

PREVIOUS EDITION: 978-0-470-48723-5

156


Frommer’s Seattle 2011

ISBN: 978-0-470-87631-2

KARL SAMSON

PAGES: 288 PRICE: £13.99

Enjoy Seattle like the locals do with this practical guide. Annually updated with dozens of maps and suggested itineries to help you around the city

BINDING: Paperback

Stroll through the Japanese gardens on Bainbridge Island

TRIM SIZE: 13.02 x 20.32 cm

View the Olympic Mountains

PUB MONTH: December 2010

Explore the city's music from Jazz to Grunge

PREVIOUS EDITION: 978-0-470-49771-5

Frommer’s Hawaii 2011

ISBN: 978-0-470-63236-9

In Full Colour

PAGES: 768

JEANETTE FOSTER

PRICE: £15.99 BINDING: Paperback

Updated annually, Frommer’s Hawaii features the most reliable and up to date guide to these beautiful islands

Experience the spirit of Aloha and avoid the tourist traps

PUB MONTH: December 2010

Watch the fiery spectacular at the Big Island’s volcano

Dine out on the best Asian fusion cuisine

PREVIOUS EDITION: 978-0-470-49765-4

Discover secret spots for snorkelling

TRIM SIZE: 13.02 x 20.32 cm

Frommer’s Alaska 2011

ISBN: 978-0-470-63865-1

In Full Colour

PAGES: 608

CHARLES P. WOHLFORTH

PRICE: £14.99 BINDING: Paperback

Updated with a fresh new look and full colour throughout. Expert advice and insider tips make this the essential guide to Alaska

Experience the excitement of snowboarding

PUB MONTH: December 2010

Dining recommendations for all budgets and tastes

Experience the best views of the Alaskan mountains

PREVIOUS EDITION: 978-0-470-49773-9

TRIM SIZE: 13.02 x 20.32 cm

Frommer’s Montreal & Quebec City 2011

ISBN: 978-0-470-67969-2

LESLIE BROKAW

PAGES: 320 PRICE: £14.99

Frommer’s Montréal & Québec City covers all the highlights, from Vieux-Montréal to Quebéc's fascinating Musée de la Civilisation

Personally checked and reviewed hotel and restaurant recommendations to will help you find the choices that suit your tastes and budget

Up to the minute coverage of shopping and nightlife; detailed walking tours; accurate neighbourhood maps; and side trips to the Laurentians, Cantons-del’Est, Ile d'Orléans, Montmorency Falls, Ste-Anne-de-Beaupré, Parc Mont Ste-Anne, and Central & Upper Charlevoix

157

BINDING: Paperback TRIM SIZE: 13.02 x 20.32 cm PUB MONTH: December 2010


Hawaii For Dummies 6th Edition

CHERYL FARR LEAS ISBN: 978-0-470-87630-5 PAGES: 552 PRICE: £16.99 BINDING: Paperback TRIM SIZE: 13.97 x 21.59 cm PUB MONTH: December 2010 PREVIOUS EDITION: 978-0-470-39307-9

158


The Age of Responsibility

READERSHIP: CSR professionals

CSR 2.0

WAYNE VISSER

Founder and CEO of CSR International and the editor of The A to Z of Corporate Social Responsibility

• • Lead Title

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as “greenwash”) to a more interactive, stakeholder-driven model

Can increase the effectiveness of CSR as a strategy to create positive change in society through business

Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Technology at the Margins

December 2010 208pp 978-0-470-68857-1 cl £24.99

READERSHIP: CEOs, CIOs, managers

How IT Meets the Needs of Emerging Markets

JESSICA ROTHENBERG AALAMI, AKHTAR BADSHAH and SAILESH CHUTANI

SERIES: Microsoft Executive Leadership Series

University of California, USA; Microsoft, USA; Microsoft Research Redmond, USA

Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies

The book will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the world’s economic pyramid

December 2010 192pp 978-0-470-63997-9 cl £26.99

• • Lead Title

The Nonprofit Organizational Culture Guide The Hidden Truths Behind Improved Performance

Paige Teegarden, Denice Hinden and Paul Sturm •

This book is a handbook for leaders who seek to help nonprofits improve their organizations, service delivery, and ultimately performance in accomplishing their missions

Complete with examples from a cross-section of nonprofits, this resource guides leaders through the process of Revealing Organizational Culture, an assessment which helps leaders successfully apply the principles of culture to achieve their organizational goals

Campbell Leader Descriptor Facilitator’s Guide Set Revised

Readership: Nonprofit leaders and managers and capacity builders; educators and students of nonprofit leadership and management; consultants working with social sector organizations (as well as funders and others who are interested in the nonprofit sector's effectiveness) December 2010 200pp 978-0-470-89154-4 cl £26.99

READERSHIP: Trainers, human resource managers, consultants, leadership experts

DAVID P. CAMPBELL

SERIES: J-B CCL (Center for Creative Leadership)

Before you can help others develop their leadership skills and abilities, you must first help them to recognize strengths and identify areas in which they need to improve

December 2010 134pp 978-0-470-50458-1 pr £42.50

Now revised and updated! The Campbell Leadership Descriptor is for use in situations where comprehensive analysis of leadership characteristics is useful, such as leadership development seminars, classroom discussions, and one-onone coaching

Center for Creative Leadership

Provides a personalized assessment with a minimum of administrative complexity

160

Participant Workbook Revised December 2010 48pp 978-0-470-50256-3 pr £10.99 Replaces ISBN 978-0-7879-5979-1 Leadership Descriptor Survey, Revised December 2010 8pp 978-0-470-49424-0 pr £6.99


Achieving Excellence in Fundraising 3rd Edition

TIMOTHY L. SEILER, EVA ALDRICH and EUGENE R. TEMPEL

Indiana University Center on Philanthropy/Fund Raising School, USA; The Center on Philanthropy, Indiana University, USA

Provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods

Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities

Elucidates each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals

The Power of Framing

READERSHIP: Nonprofit fundraisers, executive directors, staff and volunteers; students of fund raising; fund raising consultants December 2010 600pp 978-0-470-55173-8 cl £42.50 Replaces ISBN 978-0-7879-6256-2

READERSHIP: Practicing managers, leaders, MBA students, and graduate and undergraduate students in leadership communication, members of NCA, ICA and IABC

Creating the Language of Leadership

GAIL T. FAIRHURST

University of Cincinnati, USA

This updated edition explores the basic components of the framing process, including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication)

Organized to emphasize the skills, science, art ethics and the history of research on framing

Offers a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, and updated examples throughout

Advancing Executive Coaching Effectiveness Global Perspectives on Current and Future

GINA HERNEZ-BROOME

Center for Creative Leadership's Colorado Springs campus, USA

For anyone who coaches leaders, this book addresses the most critical issues affecting the future of leadership coaching as an organizational development initiative

Organized around a Leadership Coaching Framework that employs a systems approach to frame the myriad issues

The three sections cover: 1. Coach, Client, and Organizational Issues of Leadership Coaching; 2. Processes and Practices of Leadership Coaching; 3. Evaluating the Effectiveness of Leadership Coaching

Diversity Awareness Profile (DAP) 2nd Edition Revised

KAREN M. STINSON •

Increases employees’ awareness of their behaviour towards people of diverse backgrounds and helps to enhance relationships between your employees

This revised and updated 40-item instrument helps training participants become aware of their actions, both obvious and subtle, and how they affect people of different cultural, gender, or ethnic backgrounds

Includes Trainer’s Notes, directions for administering, discussion questions, and instructions for helping participants create action plans

161

December 2010 256pp 978-0-470-49452-3 cl £26.99 Replaces ISBN 978-0-7879-0181-3

READERSHIP: Managers, executives, HR professionals, professional coaches, graduate and business students December 2010 500pp 978-0-470-55332-9 cl £55.00

READERSHIP: Training and HR practitioners, consultants and diversity specialists, business unit heads, and line managers in commercial organizations, not-for-profit enterprises, education and government December 2010 6pp 978-0-470-49429-5 pr £6.99 Replaces ISBN 978-0-7879-8813-5 Facilitator's Guide Set Revised December 2010 48pp 978-0-470-50466-6 pr £26.99


The 2011 Pfeiffer Annual

READERSHIP: Consultants (internal and external)

Consulting

ELAINE BIECH •

This handy resource is a ready-made toolkit of ideas, methods, techniques, and models that assist and support your work as an internal or external organizational consultant

The Annual addresses the broad range of topics that are of most interest to professionals in the field

Purchase of an Annual includes access to an associated website which features customizable versions of the reproducible items associated with each activity included in the volume

The 2011 Pfeiffer Annual

December 2010 320pp 978-0-470-59237-3 cl £65.00 Replaces ISBN 978-0-470-49757-9

READERSHIP: Trainers

Training

ELAINE BIECH •

This volume of the popular Pfeiffer Annuals series offers unique activities, articles, and an instrument from experts and practitioners in the field of managerial training

It addresses the design, delivery, and evaluation of interventions that can be used to improve the performance of managers across all sorts of disciplines

Purchase of an Annual includes access to an associated website which features customizable versions of the reproducible items associated with each activity included in the volume

Leading Organization Design How to Structure and Support Power and Resources to Drive Results

GREGORY KESLER and AMY KATES

Competitive Human Resources Strategies, LLC; Downey Kates Associates (DKA), NY

Organization design experts Amy Kates and Greg Kesler provide new frameworks, tools, and insights to help readers design and manage the complex organization

Developed through extensive consulting work and public and in-house workshops with clients around the world

Helps consultants, HR and organization development professionals understand the processes needed and best practices for implementing, evaluating, and adjusting their organization designs in complex organizations

The Handbook of Practical Ethics in Mediation and Conflict Resolution ELLEN WALDMAN

Thomas Jefferson School of Law, San Diego

The first definitive handbook of ethics for the conflict resolution professional

Indispensable tool for all practitioners in the field for daily use

A must have edition for practitioners, professors, students, attorneys, and everyone in the field of meditation and alternate dispute resolution

Perfect supplemental reading for law school classes in ethics overall, and specifically for graduate school PhD, Masters, and certificate level programs, classes, and academic trainings

162

December 2010 336pp 978-0-470-59238-0 cl £65.00 Replaces ISBN 978-0-470-49758-6

READERSHIP: Business units heads, human resource and organization development professionals, consultants, academics and students in MBA and PhD or executive education org development programs December 2010 272pp 978-0-470-58959-5 cl £30.99

READERSHIP: Lawyers, mediators, neutrals, judges, professors, students in law school, students in PhD, masters, and certificate level at academic institutions and special trainings, conflict resolution professionals and students December 2010 448pp 978-0-7879-9588-1 cl £50.00


Planning Health Promotion Programs An Intervention Mapping Approach 3rd Edition

L. KAY BARTHOLOMEW, GUY S. PARCEL, GERJO KOK and NELL H. GOTTLIEB

The University of Texas Health Science Center at Houston, USA; The University of Texas Health Science Center at Houston, USA; The University of Maastricht, The Netherlands; The University of Texas at Austin, USA

This substantially revised third edition combines an overview of evidence-based health promotion programs design with practical application of behavioural science theories

The second edition is a bestseller and is considered the “bible” for students and practitioners using Intervention Mapping worldwide

Includes sample worksheets, lectures, syllabi, and exams will be available for download

Supply Management and Procurement Best Practices FRED SOLLISH and JOHN SEMANIK Both of CPM

With the rise of global supply chains, environmental/sustainability concerns, and constantly evolving technology, the time is right for a best practices guide to supply management

Purchasing and procurement managers and those they report to are seeing the scope of responsibilities increase along with the impact supply management can have on a company’s bottom line

This book offers the latest trends and guidance for supply managers

The Innovation Playbook NICHOLAS J. WEBB and PETER SANDER Lassen Innovation, USA; Granite Bay CA, USA

The Innovation Playbook is positioned at the crossroads of conventional innovation books and books on business excellence

Part I examines innovation in corporate culture today, why innovation fails in this culture, and how failed innovation puts the corporation at risk

Part II starts out by connecting successful innovation to a deep and thorough understanding of the customer

News Analytics in Finance

READERSHIP: Controllers, CFOs, purchasing and procurement managers, supply chain managers December 2010 288pp 978-0-470-49440-0 cl £45.00

December 2010 288pp 978-0-470-63796-8 cl £33.99

READERSHIP: Quantitative traders, risk managers, institutional investors

GAUTAM MITRA Brunel University

• • Lead Title

December 2010 700pp 978-0-470-52851-8 cl £60.00 Replaces ISBN 978-0-7879-7899-0

READERSHIP: C-level managers, R D managers, marketing managers, inventors, and managers of organizations large and small

A Revolution in Business Excellence

READERSHIP: Students, faculty, researchers, and professionals in public health, community health, community health nursing, preventive medicine, health social work, health psychology, and public policy

News Analytics in Finance will be a landmark publication bringing together the latest models and applications of News Analytics for risk management and trading and this book is first to market on a hot topic

It will be split into three sections; introduction to new analytics and their applications to finance; analysis of the range of models; and finally a directory of products and services

The book will call upon the expertise of academics and practitioners who have developed these models and will be supported by one of the leading providers of news analytics software and machine readable news - Ravenpack

163

SERIES: The Wiley Finance Series December 2010 288pp 978-0-470-66679-1 cl £80.00


Commercial Real Estate Restructuring Revolution Bankruptcy, Tranche Warfare, and the Ongoing Housing Crisis Impacts

STEPHEN B. MEISTER

READERSHIP: Finance professionals SERIES: Wiley Finance

Meister, Seelig & Fein, LLP, New York

Commercial Real Estate Restructuring Revolution looks at the problems affecting the commercial real estate market and how it will affecting the banking sector

Commercial real estate (CRE) loans are the second largest loan type after home mortgages

Author Stephen B. Meister also looks at possible solutions to the CRE crisis include government sponsored loan programs such as TALF or the FDIC's emergency Debt Guaranty Program (hinged on a systemic risk finding), as well as mezzanine debt to preferred equity conversions

The Handbook of Credit Derivatives The Latest Advances in Theory and Practice

December 2010 300pp 978-0-470-62683-2 cl £50.00

READERSHIP: Portfolio managers, bank loan managers, and risk managers

TOMASZ BIELECKI

SERIES: Bloomberg Press

This book addresses these aspects of modeling and analysis of credit derivatives that have not been adequately studied and/or adequately understood in the past

The book presents both survey chapters regarding various aspects of the credit derivative market as well as chapters featuring cutting edge research regarding those aspects

December 2010 288pp 978-1-57660-358-1 cl £42.50

Readers will get a coherent presentation of recent advance in the theory and practice of credit derivatives with a focus on specific topics that are relevant to the current credit crisis and the future of credit markets

The research is presented at a high mathematical and computational level

Illinois Institute of Technology

The Mechanics of Securitization A Practical Guide to Structuring and Closing Asset-Backed Security Transactions

MOORAD CHOUDHRY and FRANK J. FABOZZI

Europe Arab Bank, London; School of Management, Yale University, USA

This book specifically discusses the process of how to successfully implement and close securitization transactions in the post subprime era

Choudhry and Fabozzi then review due diligence and cash flow analysis techniques and continue by discussion in great detail rating agency reviews, liaising with third parties, marketing the deals and securing investors, as well as hedging requirements credit and cash considerations, and then how to list and close the deal

Trades About to Happen A Modern Adaptation of the Wyckoff Method

READERSHIP: Investment bankers, corporate treasurers, accounts and bank regulators SERIES: Frank J. Fabozzi Series December 2010 256pp 978-0-470-60972-9 cl £57.50

READERSHIP: Active individual and professional traders

DAVID H. WEIS

SERIES: Wiley Trading

This is the definitive book on adapting the classic work of Richard Wyckoff to today’s markets

Veteran trader David Weis explains how to utilize the principles behind Wyckoff’s work, how to read bar charts, spot “action-signals”, and make trades

December 2010 400pp 978-0-470-48780-8 cl £47.50

The author demonstrates how to construct intraday wave charts similar to Wyckoff’s originals

Active trader, USA

164


Social Media Strategies for Professionals and Their Firm The Guide to Establishing Credibility and Accelerating Relationships

MICHELLE GOLDEN

READERSHIP: Individual desiring to venture out into his or her personal branding through social media SERIES: Wiley Professional Advisory Services

AICPA, USA

This book provides step-by-step approaches to successful professional blogging

High-level strategies for using Twitter, LinkedIn, Friendfeed and Facebook will also be covered

Because these tools evolve continuously, the purpose of use will be emphasized with each rather than click-by-click instructions which would be obsolete probably before publication

Mergers and Acquisitions Playbook Lessons from the Middle-Market Trenches

MARK A. FILIPPELL

December 2010 256pp 978-0-470-63310-6 cl £30.99

READERSHIP: Business owners, Presidents/CEOs of privately held companies, CPAs, financial planners SERIES: Wiley Professional Advisory Services

Western Reserve Partners, USA

Provides the “tricks of the trade” on how to get maximum value for a middlemarket business

This book includes: how to prepare for a sale, how to present the business most positively, how to control the sale timetable, how to manage confidentiality, how to create competition (or the impression of competition), how to deal with environmental issues, how to handle sale rumours, how to manage lawyers, how to announce the sale, and what to do once the deal is closed

The book contains empirical examples and successful and unsuccessful techniques

Implementing Value Pricing A Revolutionary Business Model for Professional Firms

RONALD J. BAKER

December 2010 288pp 978-0-470-62753-2 cl £33.99

READERSHIP: All leaders, managers, executives, marketing, finance, and pricing professionals in the finance sector SERIES: Wiley Professional Advisory Services

AICPA's Group of One Hundred, USA

The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws

This new book demonstrates there is a superior model to price for professional services, a business model change from “We sell time”, to “We sell intellectual Capital”

Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer

The Vest Pocket Guide to GAAP STEVEN M. BRAGG Englewood, Colorado, USA

The Vest Pocket Guide to GAAP is presented in a question and answer format, designed to provide a quick answer to a specific question

In each chapter, the focus is on the most common accounting problems arising from a specific GAAP topic and provides a brief explanation of the standard, the issues involved, and the solution

Coverage includes calculations, journal entries, flowcharts outlining various options, footnotes disclosures, and brief examples

165

December 2010 368pp 978-0-470-58461-3 cl £45.00

READERSHIP: Accountants, CPAs, financial professionals December 2010 336pp 978-0-470-76782-5 pr £23.99


Leading the Fundraising Charge The Role of the Nonprofit Executive

KARLA WILLIAMS

READERSHIP: Nonprofit executive directors, development directors, nonprofit professionals, and nonprofit boards SERIES: AFP Fund Development Series

The Williams Group, USA

Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support

This book is for the executive, not about the executive, providing a perspective that is unique to their position. In today’s donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy

This book helps every executive director to evaluate and prioritize the best fund development strategies

Corporate Intellectual Property Management Corporate Intellectual Property Management in the 21st Century

LANNING G. BRYER and SCOTT LEBSON Ladas & Parry, New York, USA

The world has changed significantly in the past decade, and there is a new reality to the management of intellectual property

Corporate Intellectual Property Management helps readers grasp the technological, economic, and cultural changes that affect IP management

They will benefit from the practical advice of seasoned and enduring professionals who have adopted new and streamlined methods and practices whether in-house or as outside counsel

Family Law Services Handbook The Role of the Financial Expert

DONALD A. GLENN, THOMAS F. BURRAGE, DONALD DEGRAZIA and WILLIAM STEWART

Glenn & Dawson LLP; Burrage & Johnson, CPAs, PLC.; Gold Meltzer Plasky & Wise; William B. Stewart CPA firm

Up to fifty percent of financial forensic services are performed in divorces, or in family law business valuations

Providing the first definitive publication on family law for accountants, this book addresses topics unique to family law accounting, tax, valuation and practice

The coverage begins with pre-engagement of the client and proceeds through to trial and preparation and presentation

CPAs and attorneys will benefit from this handbook’s tips on providing financial services in the family law arena

The Business Evaluation Engagement Strategies and Principles

TIMOTHY R. LEE and L. PAUL HOOD

Mercer Capital; Tax and estate planning practicing lawyer

This book discusses the practical aspects of business valuation that arise in the context of a tax valuation and examines concepts and topics including level of value, the role of estate planners in the business valuation process, the use of appraisers in estate planning and litigation and the appraiser identification/ selection process

This book will provide a detailed analysis of the business appraiser’s process on a valuation business engagement

166

December 2010 320pp 978-0-470-62198-1 cl £30.99

READERSHIP: In-house and outside counsel for domestic, international, and multinational corporations December 2010 432pp 978-0-470-60175-4 cl £85.00

READERSHIP: CPAs and attorneys December 2010 600pp 978-0-470-57253-5 cl £110.00

READERSHIP: Business valuation professionals, accountants, estate planners, and estate planning attorneys December 2010 512pp 978-0-470-60340-6 cl £65.00


End-of-Life Issues, Grief, and Bereavement What Clinicians Need to Know

Edited by SARA H. QUALLS and JULIA E. KASL-GODLEY

University of Colorado at Colorado Springs, USA; Palo Alto Veterans' Administration Inter-Professional Palliative Care Fellowship Program, California, USA

A practical overview of clinical issues related to end-of-life care including grief and bereavement

Beginning with the physiology of the dying process and its effects on patients and their loved ones, the book addresses the range of psychological interventions that can ease the process for all

Prepares mental health professionals with the background and tools to face the challenges and opportunities at end of life for both the patient and those around him

Essentials of Specific Learning Disability Identification Edited by DAWN P. FLANAGAN and VINCENT C. ALFONSO St. John's University, Queens, New York, USA; Fordham University, New York, USA

The best source for practical, step-by-step information on accurately identifying learning disabilities

Features ten contributed chapters from the leading experts in the field offer multiple perspectives from different theoretical orientations (e.g., CHC, PASS), and several approaches to SLD identification (from RTI methods to cognitive strengths and weaknesses approaches.)

Packaged in the popular Essentials format and includes handy features such as “Don't Forget” boxes, “Rapid References”, and “Test Yourself” questions at the end of each chapter

More Brief Therapy Client Handouts KATE COHEN-POSEY Lakeland, Florida, USA

This much-anticipated sequel to Brief Therapy Client Handouts, delves into the heart of all disorders and relationship problems - the mind and cognitions

Contains over 100 new jargon-free, ready-to-use psycho-educational handouts, including concise articles, exercises, visual aids, self-assessments, and discussion sheets

Incorporates important hot topics including positive counselling strategies, psycho-spirituality, and using trance for pain management and weight loss

Includes a CD-ROM for easy customization of handouts

Comprehensive Evaluations Case Reports for Psychologists, Diagnosticians, and Special Educators

Edited by NANCY MATHER and LYNNE E. JAFFE Both of University of Arizona, USA

Renowned experts in the fields of psychology and special education contribute dozens of sample case reports to accompany assessment tests and batteries most frequently administered in the treatment of children and adolescents

Illustrates how to integrate results from several different assessment measures into one comprehensive case report

Provides a model of how to interpret and integrate the most commonly used tests in psychological, neuropsychology, and educational assessments

167

READERSHIP: Mental health professionals from disciplines of psychiatry, psychology, social work, nursing, and counselling, professionals working with older adults in related disciplines (e.g., housing, social services, health care) December 2010 288pp 978-0-470-40693-9 cl £42.50

READERSHIP: School psychologists, clinical psychologists, and neuropsychologists, other education professionals, graduate students in clinical and school psychology December 2010 336pp 978-0-470-58760-7 pr £24.99

READERSHIP: Professionals in private practice or agency settings working with adults, families and children, transpersonal and pastoral counsellors, and students December 2010 256pp 978-0-470-49985-6 pr £36.99

READERSHIP: School and clinical psychologists, neuropsychologists, diagnosticians, special education teachers, speech and language pathologists, graduate students in these fields December 2010 516pp 978-0-470-61791-5 pr £36.99


Acceptance and Mindfulness in Cognitive Behavior Therapy Understanding and Applying the New Therapies

Edited by JAMES D. HERBERT and EVAN M. FORMAN Both of Drexel University, Philadelphia, USA

A clear introduction to new CBT-based therapies which use mindfulness and acceptance to help clients overcome obstacles in their lives

Provides familiarization with exciting new CBT-based techniques, including Dialectical Behavior Therapy and Acceptance and Commitment Therapy

These techniques are described, compared, and analyzed by both proponents and objective experts as they relate to one another and classic CBT

Therapeutic Activities for Children and Teens Coping with Health Issues R. HART and JUDY ROLLINS

Rush University Medical Center, Chicago, USA; Georgetown University Hospital, Washington, DC, USA

Theoretical overviews in each chapter’s introduction provide the theory and evidence supporting each method covered

Cookbook format allows busy clinicians to quickly and easily find the activities they need and provides step-by-step instructions for implementing them

Activities are suggested for children dealing with specific health issues such as body image, desensitization to medical implements, death, pain, motor skills, and more

Advocacy for Better Health Care Linking Evidence-Based Medicine and Ethics with Case and Policy Advocacy

BRUCE S. JANSSON

University of Southern California, USA

While vulnerable populations are most susceptible to lack of health care and inadequate services, all consumers are potentially at risk

This book provides a framework that all health personnel – particularly front line staff – can use to advocate for the best health care and support to meet their clients’ unique needs

Cases are provided from a wide range of health professionals and consumers

Focuses on health care access and the treatment of vulnerable populations

E-Portfolios for Lifelong Learning and Assessment DARREN CAMBRIDGE

George Mason University, Virginia, USA

The first in-depth exploration of the full potential of this widely used approach, this book serves as an essential guide for higher and adult education practitioners

Hundreds of higher education institutions, professional organizations, and companies are now using e-portfolios and need this resource

Suggests future directions for institutions committed to the e-portfolio vision in terms of curriculum, assessment, and technology

168

READERSHIP: Practicing clinicians and graduate students in psychology, social work, psychiatry, and counselling December 2010 304pp 978-0-470-47441-9 pr £45.00

READERSHIP: Mental health practitioners treating children and adolescents across a number of disciplines including psychology, education, social work, and counselling, occupational therapists, paediatric nursing, and child life, students, and parents December 2010 350pp 978-0-470-55500-2 pr £33.99

READERSHIP: Social workers and other mental health professionals working in health care, students in nursing, OT/PT, speech pathology, and public health, nurses, interns, residents, and other health staff December 2010 400pp 978-0-470-50529-8 cl £45.00

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Now in its Sixth Edition, Ethics and Law for School Psychologists continues to be a key source of information for understanding and delivering ethically and legally sounds services within a school setting

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27

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MARY HERCZOG

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NIGEL DENBY and SUE BAIC

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ROBERTA CARROLL and AMERICAN SOCIETY FOR HEALTHCARE RISK

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55

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24 166

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84

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160

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124

44

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168

60

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123

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70

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SAFKO, LON

6

NACH, RALPH

67, 68

NATIONAL GARDENING ASSOCIATION

141

NATIONAL WRITING PROJECT

124

NEPORENT, LIZ

141

NETTING, F. ELLEN

122

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115

NOLT, STEVEN M.

39

NUNNALLY, SARA

135

NYARADI, JOHN

65

SAMSON, KARL

50, 109, 157

SANDER, PETER

163

SANTOS, BRIAN

99

SARNA, HEIDI

51

SAUL, JASON

81

SCHAFER, LORI J.

15

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10

Schifrin, Matthew

85

SCHLECHT, NEIL E.

47, 153

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122

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141

120

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70

LIN-LIU, JEN

154

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124

Olson, Erika

86

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116

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110

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124

LLEWELLYN, MARC

49

OTTEN, KAYE

124

SCOTT, DAVID MEERMAN 11, 78, 129

LO, ANDREW W.

22

OWYANG, SHARON

109

SEHLINGER, BOB

153

LOADES, DAVID

92

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148

TRUPP, PHIL

25

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106

TUTTLE, JODIE

124

ULLIAN, ROBERT

109

VANDERZANDEN, ANN MARIE

150

VASQUEZ, MELBA J.

121

VENKATRAMAN, VIK

133

VICCARS, SUE

152

VISSER, WAYNE

160

Vitale, Joe

130

VOGT, CLAUS

87

161

WAKEMAN, CY

163

89

PALADINO, BOB

116

WALDMAN, ELLEN

SHAFFER, DANIEL S.

117

8

WALKER, PAM

62

PALMER, BLAIRE

SHAKESHAFT, CHAROL

143

163

144

47

PARCEL, GUY S.

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101

115 80 7

17 162 71

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95

WALTZEK, CHRIS

117

SHAW-HARDY, SONDRA

59

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27

WATSON, DONALD

102

SHEMIN, ROBERT

26

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SHERIDAN, GARRETT

134

WEBB, NICHOLAS J.

163

39

PENFOLD, BRENT

65

118

SHETH, Dr. JAGDISH

112

PERSON, JOHN L.

119

WEBSTER, ADRIAN

128

38

SHILLING, GARY

136

PFEIFFER, PATRICK

96

WEIS, DAVID H.

164

SHOVER, LARRY

64

PHILIPP

69

WEISS, MARTIN D.

87

SIMONETTO, MIKE

58

WELLS, JOSEPH T.

66 70

112

71

MARKS, MITCHELL LEE

60

SIMPKINS, ANNELLEN M.

70

PHILLIPS, PAMELIA S.

95

WENDLING, BARBARA J.

MARSHALL, KEN

67

SIMPKINS, C. ALEXANDER

70

Picerno, James

27

WHALEN, CHRISTOPHER

MASAOKA, JAN

115

SKARICA, DAVID

88

PIJPERS, GUUS

61

WHITTINGTON, O. RAY

SKOVHOLT, THOMAS M.

PILLSBURY EDITORS

41

SLATER, ROBERT

71 167

POLLAN, STEPHEN M.

134

MAY, MATTHEW E.

84

SMITH-ACUNA, SHELLY

POOLE, MATTHEW R.

156

MAZIN, REBECCA

114

POPE, KENNETH S.

MCGEE, PAUL

127

PORT, MICHAEL

MCGRATH, LOUISE

105

PORTER, DARWIN

MCGUIRE, SHAYNE

137

MCKNIGHT, KATHERINE S.

169 58

58 15

121

166

SMITH, CHRIS

113

132

WOHLFORTH, CHARLES P.

157

SMITH, NICHOLAS

131

49, 107

WOLFF, ETHAN

107

SMITH, RYAN E.

149

POSCH, PETER N.

117

WOLLAN, ROBERT

131

SOLLISH, FRED

163

POSNER, BARRY Z.

114

WOOD, ELAINE

71

SPESHOCK, CARL

69

PRAKASH, VIKRAMADITYA

148

WOODCOCK, RICHARD W.

70

SPIN MAGAZINE

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118

SPRINGER, DAVID W.

70

XIE, XIN

65

PRINCE, DANFORTH

MILLER, AMY

113

49, 108

MILLER, DANIEL C.

70

QUALLS, SARA H.

167

MILLER, JUDITH E.

123

QUALMAN, ERIK

76

MILLER, LAURA LEA

50

MILLER, MARK

23

REGAN, MARDEE HAIDIN

40

MIRVIS, PHILIP H.

60

MIRZA, ABBAS A.

67

MITRA, GAUTAM

163

119

115

WILLIAMS, KARLA

PRICE, JOHN

32

Wiley, Dr.

14

110

MIYAMOTO, TETUSYA

WHOLEY, JOSEPH S.

SMITH, ANDY

164

44

23

WILLIAMS, JUDITH

MENASHA RIDGE

MITTON, MAUREEN

121

89 68, 69

121

MEISTER, STEPHEN B.

MONKS, ROBERT A. G.

3

TRIPENY, PATRICK

PHILIPSEN, MAIKE INGRID

MEEHAN, JULIE

58 70

50

MATHER, NANCY

65 113

TRAWVER, KATHI

MARINO, JOHN

MASON, MARY ANN

4 123

SEMANIK, JOHN

LUCIA, RAYMOND J.

LYONS, CHOPETA

TRAPP, ROGER

59 137

SEILER, TIMOTHY L.

117

LYON, DAVID

TOVSTIGA, GEORGE

60

PACKIAM ALLOWAY, Dr. TRACY 139

LOEFFLER, GUNTHER Lynn, Dr. David J.

TEPAVAC, LELA

STEFANAKIS, EVANGELINE HARRIS 98 STENZEL, JOSEPH P. STEPHENSON, JOHN R.

116 19

STEWART, WILLIAM

166

STINSON, KAREN M.

161

REIS PINHEIRO, CARLOS ANDRE 116

STRACHMAN, DANIEL A.

135

REISER, ANDREA

88

STRACK, STEPHEN

121

REISER, DAVID R.

88

STRAKOSCH, GEORGE R.

103

STRANEY, LOUIS L.

118

Sturm, Paul

160

RENZ, DAVID RIBOWSKY, MARK RIVERA, HUGO ROACH, STEPHEN

115 30 142

SWEDROE, LARRY E.

25

180

24

ZIMMERMAN, STEVE

115


P/T Catalogue: October-December 2010  

P/T Catalogue: October-December 2010

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