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Professional Business Rights Guide Spring/Summer 2012 For more information on any of these titles please contact Julie Attrill jattrill@wiley.com


Business Rights Guide: Spring/Summer 2012 M&A Integration: How to Do It. Planning and delivering M&A integration for business success/Davis ...................................................................................................................................... 3 Who Killed Creativity?: ...And How Do We Get It Back?/Grant ....................................................... 3 Engaged: Unleashing Your Organization's Potential Through Employee Engagement/Holbeche .............................................................................................................................................................. 4 Benefits Management\ How to Increase the Business Value of Your IT Projects 2e/Ward........... 4 BRICs and Beyond: Lessons on Emerging Markets/Jones ............................................................. 5 Care to Dare Unleashing Astonishing Potential Through Secure Base Leadership/Kohlrieser .... 5 China Fast Forward: The Technologies, Green Industries and Innovations Driving the Mainland’s Golden Future/Dodson ..................................................................................................... 6 Tomorrow's Asia: Exploding Asia's Population Myths/Laurent ...................................................... 6 Decoded: The Science Behind Why We Buy/Barden ....................................................................... 7 The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets/Hedin .............................................................................................................................................................. 7 The Manager’s Guide to Systems Practice: Making Sense of Complex Problems/Stowell........... 8 Service-Ability - The Key to Competitive Advantage in the 21st Century/Robson ........................ 8 Timeless Leadership: 18 Leadership Sutras from the Bhagavad Gita/Chatterjee ........................ 9 Measuring Marketing: 103 Key Metrics Every Marketer Needs 2e/Davis ........................................ 9 Marketing Plans: A Complete Guide in Pictures/McDonald ........................................................... 10 Store Wars: The Worldwide Battle for Mindspace & Shelfspace/Thain ........................................ 10

Autumn/Winter 2011 .......................................................... 11 Growth Champions/The Growth Agenda .......................................................................................... 11 The Hedgehog Effect: The Secrets of Building High Performance Teams/Kets de Vries ............ 11 The Social Media MBA/Holloman...................................................................................................... 12 The Great Transformation: The New Stages of Economic Growth in Our Multipolar World/Steinbock ................................................................................................................................. 12 How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk Management, 3e/Ward ........................................................................ 13 Strategic IQ: Creating Smarter Corporations/Wells ....................................................................... 13 Luxury Retailing Management/Chevalier ......................................................................................... 14 High Performance Companies: Successful Strategies from the World's Top Achievers/Pangarkar ......................................................................................................................... 14 Employer Brand Management: A thought-provoking guide to the practices transforming HR, talent management and marketing/Barrow...................................................................................... 15 The Growth Drivers: The Definitive Guide to Building Marketing Capabilities/Bird .................... 15 The Marketing Finance Interface: How to Measure and Reduce Marketing Strategy Risk/McDonald ................................................................................................................................... 16 Marketing Plans for Services: A Complete Guide, 3e/Payne ......................................................... 16

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The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands, 2e/Davis .............................................................................................................................................. 17 The Dialogue Gap/Nixon ................................................................................................................... 17 Foundations of Strategy/Grant ......................................................................................................... 18 Global Logistics and Supply Chain Management, 2e/Mangan ...................................................... 18 Communicating in the 21st Century, 3e/Eunson .............................................................................. 19

Asian Business .................................................................. 19 Earth Wars: The Battle for Global Resources/Hiscock ................................................................... 19 FX Crisis: How to Survive the Coming Currency Wars/Duncan .................................................... 20 On Equal Terms: Redefining China's Relationship with America and the West/Zheng .............. 20 Through the Eyes of Tiger Cubs: Asia’s Challenges 2020/Clifford ................................................ 21 Startup Asia: Top Strategies for Cashing in on the Asian Innovation Boom/Fannin .................. 21 China and India versus The West: Rethinking the Major Economic Power Shift of the 2000s/Tselichtchev ............................................................................................................................. 22 An Unprogrammed Life: Adventures of an Incurable Entrepreneur/Saito ................................... 22

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M&A Integration: How to Who Killed Do It. Planning and Creativity?: ...And How Do delivering M&A integration We Get It Back? for business success Andrew Grant, Gaia Grant, Jason Gallate Danny Davis

978-1-118-23252-1 / 1-118-23252-6 300 pp. Pub: 26/03/12 Management / Leadership

978-1-119-94486-7 / 1-119-94486-4 320 pp. Pub: 28/09/12 Business Self-Help

The essential guide to building a culture of creativity and innovation throughout an organisation. As trialed with hundreds of multinational companies, the authors show how creativity is the new ingredient for competitive advantage.

Provides best practice on how to prepare and execute post merger integration. The flurry of recent M&A deals indicate that M&A has returned, and is perhaps headed back to the levels seen before the financial crisis.

Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at an alarming rate. In this original 'Cluedo / CSI'-style approach, you will have the opportunity to match your knowledge against that of the latest brain researchers, psychologists and sociologists as you are taken on a humourous and often startling journey to discover why creativity is dying an untimely death.

Most firms of a certain size will turn to it in their search for growth, forcing almost all managers to face up to the challenge of integration at some point in their career. For many managers it is often their first, and only time and M&A is high on the list of things that many managers hate. According to many studies, 50-75% of M&A transactions turn out to be a failure. One of the main reasons for failure is late or wrong integration or bad integration management. There is a significant demand for more information on best practice in Post Merger Integration. This book intends to equip those managers for the task.

The '7 Rescue Strategies' then provide proven innovation solutions, from personal issues through to organisational imperatives. Authors Andrew and Gaia Grant have travelled the world for over 25 years working with over 20,000 international keynote and workshop participants in more than 30 countries at all levels.

It demonstrates how to handle the post-merger integration process and show how to restructure, consolidate, reduce costs, create efficiencies and perform M&A, from smaller transactions to mega-mergers. The focus is on integration planning and delivery, combining a general/strategic view with detailed information of how to actually conduct a Post Merger Integration via very practical tools and check lists that will prove essential in delivering change before, during and after transactions as well as to ensure their success.

With a fascinating forensic approach, revealing carefully researched facts and anecdotal insights, this is a compelling modern tale published by Jossey-Bass. And there is a final twist that will leave you wondering... can we really live happily ever after? •

Danny Davis, Programme Director M&A, Henley Business School, is guest speaker at London Business School on Strategy and M&A/JV courses to MBA, Exec MBA, Global Exec MBA, Sloan and Masters in Finance programs. He has worked on M&A deals from small to large. His blend of strategic theory, practical experience and real life war stories make him unique in this field.

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Multinational corporations (Fast Company, Harvard, IBM, P&G) are provided as examples of how creative leadership has brought about innovation.

Andrew and Gaia Grant are the Founders and Directors of Tirian International, a company which specialises in organisation innovation through strategic leadership and team development. Through their company (Tirian), Andrew and Gaia have designed and delivered creative programs for top executives in multinational companies throughout the world. These programmes have reached Fortune 500 companies (such as Barclays, Daimler, Mercedes Benz, Citibank, CocaCola, Disney, EstĂŠe Lauder) over 15 years and are now being sold under license in the US, Europe, the Middle East and Asia Pacific.

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Engaged: Unleashing Your Benefits Management: How Organization's Potential to Increase the Business Through Employee Value of Your IT Projects 2e Engagement Prof John M Ward, Prof Elizabeth Daniel Linda Holbeche, Geoffrey Matthews

978-1-119-99326-1 / 1-119-99326-1 250 pp. Pub: 10/08/12 Business & Management

978-1-119-95353-1 / 1-119-95353-7 224 pp. Pub: 27/04/12 Business & Management

The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research.

A step-by-step guide for managers to understand how to engage employees and how to measure the results of that engagement.

What is meant by employee engagement.

It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts.

Why it matters to business.

What the bottom-line and other benefits of working on employee engagement are.

International survey results that reinforce the importance of the topic, the key management issues and evidence of how the more successful organizations' practices are closely aligned with those described in the book.

What helps and hinders employee engagement.

How to measure engagement levels as well as tips on how to make sense of the measurement results.

How to turn the understanding gained from the practical advice offered into effective follow-up action that can have a lasting benefit to business and individuals.

A Benefits Management Maturity diagnostic which enables organisations to understand the reasons for their current investment success levels and then how to increase them.

Discussion of the role and contribution Project Management Offices (PMOs): how they can improve the delivery of value IT projects.

This Jossey-Bass book presents a non-biased, grounded and practical "how to" guide to the vitally important topic of employee engagement. It is designed to help line managers enhance business performance by providing them with an easy-to-use guide to employee engagement, so they feel comfortable taking the lead and not depending on HR to drive this. It explains:

In addition to being able to manage the engagement of others, readers will be able to understand how they can manage their own engagement levels, even during tough times.

John Ward is Professor of Strategic Information Systems and Director of the Information Systems Research Centre at Cranfield School of Management. Prior to joining Cranfield, he worked in industry for 15 years and he currently acts as a consultant to a number of major organisations. As well as publishing many papers and articles, he is co-author of the book Strategic Planning for rd Information Systems, now in its 3 edition. He has served two terms as President of the UK Academy for Information Systems and has been a member of its board since 1994. Elizabeth Daniel is Professor of Information Management at the Open University Business School. She has a particular interest in IOS and IS in marketing and supply chains.

Linda Holbeche is a leading teacher and writer on HR topics. Until recently, she was the Director of Research and Policy at the Chartered Institute of Personnel and Development (CIPD). Geoffrey Matthews is a regular speaker at conferences and in the past has contributed to a number of HR journals including in those published in Denmark, Switzerland and the UK.

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BRICs and Beyond: Lessons on Emerging Markets

Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership

Stephanie Jones

George Kohlrieser

978-1-119-96269-4 / 1-119-96269-2 352 pp. Pub: 20/07/12 Business & Management

978-1-119-96157-4 / 1-119-96157-2 312 pp. Pub: 03/08/12 Management

An introduction to the nature of the new businesses from both the first and second wave of developing countries, this is the long waited business text on emerging economies: an invaluable source for international MBA students and executives.

Following on from the highly successful Hostage at the Table (published in the Warren Bennis series), this book delves into the subject of what it takes to make leaders successful and engage those around them for sustainable growth through trust.

This international business text is based on the author’s extensive consulting in emerging economies and several years of experience teaching MBA courses around the globe. Stephanie has continually faced the problem that the available textbooks for teaching international business were focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, she realised that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too.

Have you ever been led by someone who cared for you like family, and dared you to achieve more than you ever thought possible for yourself, your organisation, and even society? Bestselling Hostage at the Table author George Kohlrieser explains how becoming a secure base leader releases extraordinary potential in others. Care to Dare shows you how to become a ‘Secure Base Leader’ so that you release your followers from the fears that get in the way of their performance. It shows you how you can unleash astonishing potential by building the trust, delivering the change, and inspiring the focus that underpins sustainable high performance.

With its wide range of current case illustrations and concise summaries this is a new-generation text that will st welcome today's MBA student to the wider world of 21 century international business.

From more than sixty interviews with executives from all over the world, as well as from surveys with more than a thousand executives, the book reveals the nine characteristics that ‘Secure Base Leaders’ display on a daily basis. The research shows that a primary difference between a successful leader and a failed leader is the presence or absence of secure bases in his or her life.

Dr Stephanie Jones is Associate Professor of Organisational Behaviour at Maastricht School of Management, and has authored over 25 internationallypublished books on business and management. Her most recent books include Nelson's Way: leadership lessons from the great commander (Nicholas Brealey, 2005), textbooks for MSM on thesis writing, leadership and culture (Meyer & Meyer, 2007-9), Psychological Testing (Harriman House, 2010) and Leadership: Key Concepts (Sage, 2011). Previously a journalist and consultant, she has lived and worked in Hong Kong, China, India, Australia, Dubai and Kuwait. She teaches MBA students based across the world, in Asia, Africa, the Middle East, Eastern Europe and South America, especially courses on leadership, culture and change management. She has recently published articles on entrepreneurship and innovation in business, business in emerging markets, business ethics and CSR, leadership, knowledge management, human resources, business culture and project management.

Care to Dare takes you on a journey where you will discover your own secure bases, past and present, and determine how you can be a secure base for other people in your life at work and at home. George Kohlrieser is an organisational and clinical psychologist. He is Professor of Leadership and Organisational Behaviour at IMD and consultant to global organisations around the world. His research, teaching, and consulting activities are focused on high performance leadership, high performance teamwork, conflict management, change management, dialogue and negotiation, coaching, stress management, work life balance, and personal and professional development. He is also a Police Psychologist and Hostage Negotiator focusing on aggression management and hostage negotiations. No German language rights

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China Fast Forward: The Tomorrow's Asia: Technologies, Green Exploding Asia's Industries and Innovations Population Myths Driving the Mainland’s Clint Laurent Golden Future 978-0-470-82471-9 / 0-470-82471-9 256 pp. Pub: 28/09/12 International Economics & Trade

Bill Dodson 978-1-118-17632-0 / 1-118-17632-4 288 pp. Pub: 28/05/12 Business & Management

Tomorrow's Asia provides a perspective on how Asia's demographic and socio-economic landscape might be expected to change, identifying the opportunities and threats in time for effective action to be taken.

A fascinating account of the key challenges facing China as it becomes a global economic and how China’s handling of these will affect the future of the world.

This provocative book examines the many oft-quoted statements and statistics surrounding Asia and busts them wide open:

The environmental challenges posed by China's vast manufacturing sector are well documented, but what isn't widely realized is that China is actually outstripping the West in all manner of green initiatives, renewable energy investments, research and development funding, and other areas essential to improving the health of the planet. This title explores the progressive steps China is taking to reduce murderous pollution levels, an overweening reliance on fossil fuels, and toxic waste products destructive to human health and environmental well-being.

• It is believed that there is a rapidly growing middle class in India of 300 million people. This is only if middle class is defined as having US$2 a day to live on • The youth market is touted as the next big growth segment in Asia, but it's the rapidly growing older affluent population that warrants more attention • India will be the next China...only if it can educate its growing young population Dr. Clint Laurent has considerable experience in the market research industry of Asia. In 1997, he started Asian Demographics, now Global Demographics, which covers 70 countries, 32 states of India and 31 provinces of China. Based in Hong Kong he heads the worldwide editorial operations for Global Demographics across London, Vienna, New York, Tokyo, Hong Kong, Shanghai and Beijing and a global network of over 600 contributors. Dr Laurent is highly respected in the field of market research and is a regular speaker at major summits and conferences around the world.

China is also tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending its technological reach through a major drive to rival India as a services outsourcing leader, and projecting its high-tech brands into the companies and homes of other countries. But whether China succeeds will depend on how it handles such issues as demography, energy dependency, and resource limitations. • Includes discussions with China-based business owners who run for-profit sustainable businesses with supply chains in China and throughout Asia to give readers a clear view of change in process. • Features case studies comparing Chinese-only with Western and Indian services outsourcing companies based in China to help investors and business managers gauge the most appropriate business model for their China-based services. Bill Dodson has been writing and advising on China-business and economics issues, and managing companies in China since 2002. He is a columnist for the China Economic Review and Eurobiz magazine on economic and foreign investment issues in China.

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Decoded: The Science Behind Why We Buy

The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

Phil Barden 978-1-118-34560-3 / 1-118-34560-6 224 pp. Pub: 19/10/12 Business / Economics

Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

Decodes the secret language of neuroscience to explain the reasons why people choose brands and how to translate this knowledge into making a product become a best-seller.

978-1-119-99364-3 / 1-119-99364-4 256 pp. Pub: 28/10/11 Strategic Marketing

Generally, we use products without even thinking. In this book, leading neuro-marketing experts show how the hidden levels of consumption work, and what happens in the brain when we decide on a particular product. The secret codes of products are unlocked using the latest findings from neuro-psychology. We discover why we buy them and how we use them. The authors show how relevance, differentiation and credibility in the marketing of products can be significantly raised. At the same time, they show how exasperating and subjective debates and discussions on advertising, pack and product design can be replaced by strategic decisions which will lead to far more efficient marketing.

A roadmap for the development of a corporate intelligence programme, showing how to extract relevant, useful and accurate market information that can be used for successful business development. This book gives readers a step-by-step guide to establishing, conducting, and further developing market intelligence programmes, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programmes are being organised, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organising future-oriented corporate intelligence programmes.

Based on practical and scientific evidence from the latest research in neuroscience and neuropsychology, marketing experts show businesses and marketers how, to significantly increase relevance, differentiation and credibility in the marketing of their products. The findings show that all the codes of a product - for example, the smell, shape, colour, the way we handle it, not to mention the price - furnish consumers with an implicit value that decides whether or not we want a product.

• Authors run one of the leading organisations in the CI field, providing consultancy, training, conferences, workshops and seminars globally. • Illustrated with case such as: Cisco Systems, Fujitsu, General Electric, Procter and Gamble and Shell. • Outlines the most important areas of development in the area going forward to 2015 and beyond.

This is the first time that buying behaviour has been so clearly explained by showing how codes are the link between neuropsychological goals and the products and services that we choose in order to create top-selling products.: Phil Barden is Managing Director of decode marketing Ltd. With 25+ years of client-side brand and marketing management experience (Unilever, Diageo, T-Mobile) he worked with decode in Germany as their client on the relaunch of the T-Mobile brand. The work resulted in a TV advert which drove 49% sales growth and 27 million YouTube views! Phil was so impressed with decode's capabilities (using neuroscience and neuropsychology to explain human behaviour, decision-making and how brands work) that he quit his job to set up decode in the UK.

Markko Vaarnas, co-Founder of GIA, has been a SCIP (Society of Competitive Intelligence Professionals) member since 1998, He has presented in numerous international seminars and training events, while leading consulting projects in Europe, the US and Asia. Irmeli Hirvensalo is Director, Strategic Marketing at GIA. She has presented and lectured about Market Intelligence topics to both companies and academic students. Hans Hedin has a strong track record in the area of Market / Competitive Intelligence consulting. He spends most of his time advising companies on setting up and further developing their corporate intelligence programs, while being a recognized speaker and workshop leader in the field of strategic Market Intelligence.

No German language rights

No Korean or Simplified Chinese Language rights

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The Manager’s Guide to Systems Practice: Making Sense of Complex Problems

Service-Ability - The Key to Competitive Advantage in the 21st Century

Frank Stowell, Christine Welch

978-1-118-34556-6 / 1-118-34556-8 224 pp. Pub: 07/09/12 Management / Leadership

Kevin Robson

978-1-118-34563-4 / 1-118-34563-0 320pp. Pub: 06/07/12 Management Science

This is a key book in a vital area that will appeal to marketers and students who want a no nonsense guide teamed with practical experience.

New, up to date guide to the practice of systems ideas which relate the theory to practice.

Organisations of all types are now experiencing high customer turn, antagonism and loss of business sustainability because they are dangerously ignoring the time-honored business axiom that, ‘People do business with people.’ The rapid emergence of new technology is undoubtedly bringing incalculable benefit to organisations but people and processes have become conformed to systems thinking and this is depersonalizing both the employee and the customer and preventing truly customer-satisfying interactions. Developments in social media, while providing new ways to communicate with the customer, are also providing new ways for the customer to mediate companies/products/services, not always in a positive manner.

The distinctive approach of this new book lies in its structure, which allows learners with different needs and varying levels of knowledge/experience to use it as both a practical guide and an academic textbook. Each of the early chapters has self-assessment questions and exercises. The text is broken into four parts to reflect the way in which it might be used within each of the communities identified. The first part provides a practical introduction to simple, but powerful tools for making sense of a perceived problem situation. These chapters are suited to workshops and introductory material for undergraduates. The second part then takes the reader on to the influences on the development of modern systems and the philosophical underpinning of the subject domain. Part three provides case studies and Part four provides a workbook of SAQ's and exercises.

Organisations that challenge this emerging paradigm and refocus on the need to treat customers in a way that satisfies them not the technology, will have better customer retention, lower costs of replacement and will build their brand value through better reputations.

Frank Stowell has contributed to a number of programme and module development level in Business and Information Systems at Portsmouth, Paisley and De Montfort Universities and been programme director of post-graduate programmes in each of these universities. He is now emeritus Professor of Systems and Information Systems at Portsmouth and visiting professor to the University of Northumbria. Frank has been an external examiner for the past 20 years for 12 UK universities and two overseas programmes [Singapore, Malaysia, Hong Kong]. He is a past President of the UK Academy of Information Systems, The UK Systems Society and is the current chair of the Council of Information Systems Professors. Christine Welch is currently a Principal Lecturer in Portsmouth Business School, specialising in Knowledge Management. She has worked as a part-time tutor and Assistant Staff Tutor with the Open University in the Eastern and Southern Regions. Christine is a fellow of the Higher Education Academy and is current President of the UK Systems Society.

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‘Service-ability can be defined as the ability of the whole organisation, through its individual members, to deliver consistently what the organization seeks to do: in a culture of initiative, professionalism, engagement and involvement that resonates with the customer and creates delight and satisfaction in both parties.’ Ostensibly, customer service lies in the area of marketing and strategy, however Service-ability is also about management and organisational behaviour, and the book ranges deeply into these areas to make its point. Kevin Robson is a former Managing Director and CEO of a number of companies with extensive management and consultancy experience in the service and manufacturing sectors, and the voluntary sector. The founder of a number of businesses, he is a natural leader and entrepreneur with strong corporate financial management skills and in-depth understanding of corporate governance and the corporate legal environment.

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Timeless Leadership: 18 Leadership Sutras from the Bhagavad Gita

Measuring Marketing: 103 Key Metrics Every Marketer Needs 2e

Debashis Chatterjee

John A. Davis

978-0-470-82427-6 / 0-470-82427-1 224 pp. Pub: 16/07/12 Management / Leadership

978-1-118-15374-1 / 1-118-15374-X 320 pp. Pub: 27/08/12 Marketing & Sales

The Bhagavad Gita was written at some point between the fifth and the second centuries BC. It contains a wealth of wisdom that continues to be relevant today. Modern management concepts like vision, leadership and motivation are all discussed in the Gita. Unlike technology, ideas do not become obsolete with time. In fact, if the idea is great, it becomes more valuable as it grows old. This book weaves many threads of ideas from the wisdom of the Gita to shed light on issues and challenges for leaders at all levels

This second edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.

Coaching from the Old World for New World.

A unique interpretation of an internationally recognised classic.

Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. Fully revised and updated, this title discusses the key marketing metrics needed for successfully measuring the performance of an organisation's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. It helps marketers figure out what they can and should be measuring, and when.

Debashis Chatterjee was a Fulbright Fellow at the Harvard University and MIT. He was recently a Visiting Fulbright Professor at Harvard University's Kennedy School of Government. He has also taught in the MBA programs at the University of St. Thomas, Minnesota and at the Harvard Graduate School of Business. He is currently Dean, Leadership Centre, S.P. Jain Centre of Management, Singapore.

Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately

Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies

John Davis is Dean of Global MBA at S P Jain Center of Management and is the author of five books on business and marketing. He was honored as the 'Best Professor of Marketing' of 2010 by the CMO Council and Asia's Best B-School Awards. He has also taught at the International Olympic Academy and in executive education programs with faculty from University of Chicago, INSEAD, Emory, Wharton, Munich Business School, and the European Business School for many of the world's most respected companies.

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Marketing Plans: A Complete Guide in Pictures

Store Wares: The Worldwide Battle for Mindspace & Shelfspace

Malcolm McDonald

Greg Thain, Marcel & Judy Corstjens

978-1-119-94313-6 / 1-119-94313-2 168 pp. Pub: 03/02/12 Introductory Marketing

9781118374061 / 1118374061

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.

A comprehensive and complex analysis of the consumer and retail market and the “interaction” between FMCG retailers and manufacturers.

Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organisations that have failed to adopt a marketing approach!

This new edition retains all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated with as many new and fresh facts, quotes, cases, charts and illustrations as possible, in order to get the book much more alive and relevant to the present day. It has three main parts covering:

350 pp. Pub: 17/08/12 Introductory Marketing

In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. • Based on the best selling Marketing Plans textbook. • A unique marketing introduction taking a pictorial approach.

• Very powerful and very fast learning tool for the key concepts in Marketing. Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ten consultants in the UK. Peter Morris NDD, ATD, illustrator and designer of educational and training material, head of design and manger of the Media Service Unit, University of Sussex. Co-founder and studio manage of Business Training, producer of corporate videos, co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services.

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Leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L’Oreal etc.), their marketing and branding strategies in the western markets.

Leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years.

The interaction or, if put in the book’s context, the battle between retailers and manufacturers, including competition for end-consumers, trade marketing etc.

In addition to the 3 main sections of the old book, the new book will include the fourth section covering the Emerging Markets (mainly China, India, Russia, Turkey plus Eastern Europe and some other countries). In this new section the authors will tell about the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.

• Updated since the first edition to include latest challenges facing organisations,such as e-commerce.

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Greg Thain has over 30 years of business experience in such areas as advertising and marketing, market research, publishing, property consulting and 16 years of Russian and Emerging Markets industry, economic & management expertise. He is a founder and Chairman of International Marketing & Sales Group (ISMG), which is a marketing services company with its primary business in emerging markets and which listed on AIM in December 2005. Greg is a frequent speaker throughout Europe on the development of media, retail, FMCG and property industries in the Emerging Markets. Marcel Corstjens is Unilever Chaired Professor of Marketing at INSEAD. He has published more than 40 articles in leading academic journals and his research has been featured in the Harvard Business Review and The Economist. 1 0

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The Hedgehog Effect: The Secrets of Building High Performance Teams

Autumn/Winter 2011 Growth Champions The Growth Agenda, Tim Jones, Palie Smart

Manfred Kets de Vries 978-1-119-97336-2 / 1-119-97336-8 300 pp. Pub: 25/11/11 Business & Management

978-1-119-95413-2 / 1-119-95413-4 256 pp. Pub: 17/02/12 Strategic Management

In today's global world organisations rely more and more on virtual teams. This new book provides a clear understanding of how to coach groups of managers, making them into effective teams that can bring greatly improved performance for their companies.

An engaging look at how leading global companies have out-performed their peers in sustained innovation — today's core strategic battleground for growth. Includes unique insider insights, and written with an accessible structure for thoughtful business leaders to use.

The Hedgehog Effect is taken from Schopenhauer's parable describing a group of hedgehogs who need to huddle together for warmth yet struggle to find the optimal distance to feel sufficiently warm without hurting one another – thus sacrificing warmth for comfort. Kets de Vries refers to this in his latest book on group coaching for high-performance teams. Leadership coaching in a group setting can have high pay-offs because changes in leadership behaviour are likely to occur. Group leadership coaching establishes a foundation of trust, makes for constructive conflict resolution, leads to commitment and contributes to accountability: all factors that translate into better results for the organisation.

Growth is a priority for most organisations but many fail to achieve their ambitions. What is it about successful growth that is such a challenge? Who are the companies that consistently deliver sustainable growth and what makes them so special? More importantly, what can you learn from them so that you too can improve the success rate and growth ambitions of your organisation? Growth Champions looks at 20 leading global organisations and identifies the key elements that drive their success. These ‘growth champions’ include the likes of PepsiCo, Apple, Walmart, Rolls Royce, Google, P&G, Audi and Nestle, each delivering consistent and successful growth. But while many share some common traits and ambitions, they differ in how they formulate and execute their strategies, how they engage people, how they build their growth culture, and how they develop and use distinctive competencies to keep them ahead of the pack.

The book is one of the very few that touches on the topic of team coaching, and that deals with group coaching and change. Its focus is not just on improving the skills of individual leaders, but also on the dynamics of executive teams, providing advice on how to reshape the team dynamics to create a high performance organisation.

With unique insights from experts within these organisations, this book provides a fresh perspective on growth and innovation, at a time where many are struggling to improve results in a sustained, high impact manner.

Manfred Kets de Vries is Raoul de Vitry d'Avaucourt Chaired Clinical Professor of Leadership Development and Director INSEAD Global Leadership Centre. He is also the Distinguished Visiting Professor of Leadership Development Research with the European Institute for Management and Technology in Berlin (ESMT) and has held professorships at McGill University, Ecole des Hautes Etudes Commerciales in Montreal, and Harvard Business School. The Financial Times, Le Capital, Wirtschaftswoche, and The Economist have rated Manfred Kets de Vries both among the world's top fifty leading management thinkers and one of the most influential contributors to human resource management.

Dr Tim Jones is currently Programme Director of the Future Agenda project, the world's first global open foresight programme now nearing completion. In addition to this, he provides strategic support to select organisations and continues to lead the annual Innovation Leaders analysis of which companies are the most effective at deploying their innovation capabilities. Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management. She obtained her PhD in New Product Development Teamworking from Cranfield University. At Cranfield she has spent thirteen years working in the Cranfield School of Management and Applied Science. During some of this time she was the Deputy Director of the Innovation Leadership Centre.

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The Great Transformation: The New Stages of Economic Growth in Our Multipolar World

The Social Media MBA Christer Holloman 978-1-119-96323-3 / 1-119-96323-0 256 pp. Pub: 06/01/12 New Media

Dan Steinbock

Learn from today's social media's experts to become an expert in social media yourself with this all encompassing guide.

978-1-118-11665-4 / 1-118-11665-8 256 pp. Pub: 26/03/12 Political Economy

In essence, the book will help business professionals that already know and work with social media to take their knowledge to the next level... to become experts within their organisations. It is aimed not just marketers but at every decision maker in the organisation: CEO, CTO, Product Director, Sales Director. Armed with the tools of this book they will be able to understand how to: •

Make social media part of the company's DNA.

Justify increased spend on social media.

Get how others are creating success via social media.

Know what the future holds for social media.

A wide-ranging discussion of the future of the global system as we move from a period of US dominance to a multipolar world. In this title, the author demonstrates the two sides of the great global crisis. On the one hand, it is driven by a severe cyclical downturn, which will take 5-10 years to overcome in advanced economies (US, Western Europe, Japan). On the other hand, it is characterised by a massive secular transformation, in which the old growth engines of the world economy are being augmented by the large emerging economies (China, India, Brazil, Russia, as well as Indonesia and Vietnam, the oil producing Persian Gulf, and Africa's growth centers).

Readers can ensure they are using social media channels appropriately, and with purpose: •

They will be able to understand the change that social media brings to the traditional flow of an organisation and learn how to form a strategy to prepare for change and how to roll out social media strategies for the entire organisation (including "ten tips to point the way").

They will understand the impact and ROI of social media on the organisation, and how to develop a business case for investment.

They will draw insights on cultural and linguistic challenges of social media.

The author examines the global impact of this colossal shift of economic and political power from the advanced West to the emerging East. The materials have been tested in his keynotes and workshops in the US, Europe, and Asia, from chambers of commerce, to governments, municipalities and multinational companies. In the long-term, this transformation may provide a more peaceful and prosperous status quo. In the short-term, the transition is accompanied by disruptive instability, increasing risk and rising volatility. Along with the stages of growth, the author discusses the huge pressures on global economy, political leadership and social cohesion. Steinbock's framework builds on a "modernisation" tradition, which has fallen into oblivion, even though its pioneers were able to forecast the rise of the so-called BRIC economies, already in the 1960s. He has updated, revised and developed the original growth framework for a medium- and long-term perspective (2010-2020, 2010-2050).

The contributions from the contributing experts bring an enormous breadth of practical, hands-on experience to the topic area. Each chapter offers key learning points and take outs that will make this a must have "how to book" for any business person wanting to raise their game in social media. Christer Holloman is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News reporter and regular panel expert commentator for Sky News. He has just received an accolade from the Evening Standard as ‘one of London's Top 25 Most Influential Individuals within New Media’, as well as Industry Winner of The Telegraph's Digital Award for 2011. The book will include contributions from 16 co-authors from four different continents, ranging from PhD's to Brand Managers who live and breathe social media: S p r i n g / S u m m e r

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Dr. Dan Steinbock is ICT Research Director at the India, China and America Institute (ICA), a leading US think-tank driving synergies among the US and the emerging superpowers. He serves as the faculty spokesman for FAME (Forum to Advance Mobile Experience), an initiative by the CMO Council, representing America's 1,500 leading tech companies. He is also affiliate researcher at Columbia Institute for Tele-Information (CITI).

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How to Manage Project Strategic IQ: Creating Opportunity and Risk: Why Smarter Corporations Uncertainty Management John Wells can be a Much Better 978-0-470-97828-3 / 0-470-97828-7 256 pp. Pub: 30/03/12 Approach than Risk Strategic Management Management, 3e Why do once-successful companies fail? This challenging new book will cause senior executives to forget everything they thought they knew about what makes a successful company.

Stephen Ward, Chris Chapman 978-0-470-68649-2 / 0-470-68649-9 480 pp. Pub: 18/11/11 Risk & Crisis Management

The book identifies 3 types of inertia that can be fatal to the most successful company: strategic/structural/ personal. This book will prompt executives to ask: What is your Strategic IQ? Do you have the strategic intelligence to keep ahead of your competitors? Readers will find the book enlightening and its lessons easy to apply:

Required reading for anyone involved in managing projects. This book has a proven sales history, and has been listed by Amazon.com as one of the ‘best buys' on project management. It sets out the key issues and concepts involved in effective risk and uncertainty management in a clear and accessible way, providing a comprehensive discussion of risk management processes set firmly in the context of the project management task as a whole and focused on improving performance. The methodology and techniques discussed are applicable to all kinds and all sizes of project, whether the requirement is for detailed quantitative analysis or a quicker qualitative approach. Updated, redesigned and reorganised to meet the new challenges of project risk management, it incorporates discussion of all key developments in the field since 1997. • A cornerstone work in the project risk management field based on rigorous conceptual foundations and thus perfect for courses, but developed to address the everyday practical concerns of those working in the field. Chris Chapman is Professor of Management Science in the School of Management, University of Southampton. He is past President of the Operational Research Society, current chair of the Committee of Professors in OR, and the founding chair of the Specific Interest Group for Project Risk Management. For more than 25 years his research has focused on risk and uncertainty management. Much of it is consultancy-based, giving him a broad spectrum of practical experience across a wide range of organisations. He has authored and co-authored six books and more than 50 refereed papers. Stephen Ward, Senior Lecturer, School of Management, University of Southampton, also combines academia with consultancy work, and has published widely. He is the founding Director of Southampton's MSc in Risk Management.

It provides a framework for understanding strategic intelligence.

A roadmap for advancing up the intelligence ladder.

Assessment tools to measure progress.

Offers a global perspective with insights into global business from one of the leading international business schools.

Practical guidance showing leaders how to diagnose and assess their strategy and their capacity for change, giving them tools to increase their ‘Strategy IQ'.

Covers what companies really need to know by identifying 4 kinds of intelligence crucial for survival: intelligent strategy / intelligent structure / intelligent minds / intelligent leadership and provides measures and self-assessment tools for measuring your company's IQ.

John Wells is Professor of Management Practice at Harvard Business School. Prior to this he was President of IMD where he held the Nestle Professor Chair. His experience in business and industry includes two years at the Boston Consulting Group followed by a range of leading international executive positions at Pepsicola, Thomson Travel, and others; and founding a company with Michael Porter, whom he has invited to write a Foreword for the book. Between 2002 and 2009 he was based at the Harvard Business School where he taught the core strategy course in the MBA programme, his own elective on Strategic Agility and numerous executive programmes. In the process he has written over 30 cases and teaching notes.

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Luxury Retailing Management

High Performance Companies: Successful Strategies from the World's Top Achievers

Michel Chevalier 978-0-470-83026-0 / 0-470-83026-3 384 pp. Pub: 23/12/11 Strategic Management

Nitin Pangarkar 978-0-470-83010-9 / 0-470-83010-7 224 pp. Pub: 26/09/11 Strategic Management

An exciting addition to Wiley's list of luxury titles offering invaluable insights into the world of luxury retail. Luxury Retailing Management defines the tools necessary to manage stores, from location analysis and design concept, to selection, training and motivation of staff. The luxury business is quite apart from normal mass market business and whilst there are many books on mass retailing, there are not on luxury retailing. This book starts by examining what are the different systems of luxury distribution: how the different business models of luxury are impacted by the distribution strategy the brand chooses. It answers critical questions like: Where to locate these stores? Trade area analysis, choosing the store format, knowledge of the leasing systems and primary Profit & Loss per store are key information and criteria for the Store Planner; What concept and design for the store? The Brand's Artistic Director will develop the global concept as well as the visual merchandising, consistent with the brand image and style; What pricing strategy? All top executives are concerned in developing the appropriate international pricing strategy and the subsequent bargain sales & discounts.

What makes a company a star performer? This title investigates the strategies of a diverse range of companies to see what makes them tick and how they have become perennial over-performers. Complementing the approach adopted by many existing books on strategy, this title proposes a number of rules or principles that companies can consider while making the day-to-day decisions which, in turn, will determine their actual strategy. These principles traverse a wide spectrum of scenarios, such as strategic changes implemented by companies, resource allocation decisions towards building durable assets, and resource acquisition through inorganic means. The book adopts a reader-friendly approach by teasing out the lessons from detailed cases studies. The writing minimises jargon while maintaining rigour especially with regard to the applicability and relevance of the strategic principles to different business contexts. It also cites extensive evidence in support of the proposed arguments and achieves this without sacrificing readability for a typical business student or manager.

It covers all major questions like: What are Luxury Store economics: detailing retail scorecards, conversion rates, inventory & margin control, cash flow forecast, break-even analysis? What is to be sold in the store: budgeting, purchasing and merchandising assortment? How do you staff a store? Store management, recruiting the appropriate sales assistants, developing compensation systems, motivating the staff and training them are critical issues examined.

The combination of both short and long case studies in each chapter demonstrate the general applicability of the principles and also improve the relevance to a typical reader by introducing diversity in contexts. A variety of examples are included ranging from well-known companies such Coca Cola, Singapore Airlines and Starbucks. Nitin Pangarkar has spent more than 15 years teaching strategy in schools such as National University of Singapore, Helsinki School of Economics and SP Jain Centre of Management Research. He has conducted training sessions for several leading companies including Panasonic, DHL, Toshiba, Citigroup Private Bank, and Nestle. The author of many cases and articles in academic journals, he also serves on the Editorial Review Board of Strategic Management Journal, the most prestigious journal in our field. Nitin is based in Singapore where he is serving as the Associate Professor and Academic Director of National University of Singapore's MBA Programme.

Michel Chevalier is both academic and practitioner, with teaching experience at INSEAD and HEC. He was General Manager, Paco Rabanne Parfum and President of Paco Rabanne S.A. He then became Executive VP, Bluebell Asia and President, Revillon Group. Based in Shanghai, he is now a partner at EIM, with offices in Shanghai and Paris, and teaches at an MBA in luxury, University Paris Dauphine.Michel Gutsatz is Advisor, The Scriptorium Company, a Brand Strategy Agency whose clients encompass investment, business schools, luxury brands (Chanel, Riedel, The Estee Lauder Companies), and mass brands (Unilever, Laboratoire Expanscience Luxury China - Licensed: French, Italian, Orthodox Chinese, Simplified Chinese S p r i n g / S u m m e r

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Employer Brand Management: A thought-provoking guide to the practices transforming HR, talent management and marketing

The Growth Drivers: The Definitive Guide to Building Marketing Capabilities Andy Bird, Mhairi McEwan 978-1-119-95331-9 / 1-119-95331-6 312 pp. Pub: 21/10/11 Strategic Marketing A simple yet robust book that makes professional concepts of ‘marketing' more accessible and helping readers who wants to better understand how to build and deliver marketing capabilities within their organisation to deliver superior customer value and drive demand-led growth.

Simon Barrow, Richard Mosley 978-0-470-71552-9 / 0-470-71552-9 192 pp. Pub: 23/03/12 Strategic Management

The Growth Drivers is not only a practical guide to building marketing capabilities it also explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth. It explains what world-class marketing means in practice and reveals the power of strategic marketing as a dynamic propeller of growth, clarifying the unique role that world-class marketing can play. This is a new, more sustainable way to ensure the organisation is equipped to deliver superior customer value and drive demand-led growth.

The world's leading authorities on the Employer Brand give us a practical guide to applying this thinking to resourcing, talent management, HR strategy and internal marketing. Building on the success of The Employer Brand, a theoretical introduction to what has now become a well established concept, this book is a practical guide to implementation, drawing on a much wider range of cases and examples. It draws on the significant advances in employer brand practice to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline.

Each chapter will include a summary, a separate in-depth case study, a range of illustrative real life examples and some ‘practical tools' based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

Walking you through employer brand planning, definition, implementation and specific applications, it shows how this thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and gives a new approach to people management.

• Contains a vast array of international case studies and anecdotes from companies such as T-Mobile, Nokia, eBay, Shell, Novartis, Hewlett Packard, Tesco, Coca-Cola, PepsiCo, Royal Sun Alliance and Aviva among others. Andy Bird and Mhairi McEwan are ex-VP Marketing executives with Unilever and PepsiCo International, and each have over 25 years hands-on experience in world-class marketing in Europe, Asia, and EMEA. The authors co-founded London-based consultancy Brand Learning in 2000 and are currently joint Managing Directors of an extensive specialist team which includes over 130 directors, consultants and support staff in the UK and overseas. Brand Learning has grown to become the leading international specialist consultancy in marketing capability development, strategic partners to over 50 multi-national companies, with a turnover of £10.5 million. Brand Learning has a litany of awards attached their organisation including winning 2011 Best Company Award in The Sunday Times Top 100 Companies Awards.

Simon Barrow created the concept of the Employer Brand in the early 1990s, collaborating in joint research with London Business School in 1996 and providing guidance for early adopters, such as Sainsbury's. Simon is founder and Chairman of People in Business Limited (PiB), the leading employer brand consultancy, which has recently been acquired by TMP Worldwide Advertising & Communications, LLC (TMP), the World's largest independent recruitment advertising and communications firm. Richard Moseley is Managing Director of PiB. He joined PiB from WPP's marketing consultancy Added Value. Richard has led corporate positioning, employee research and change communication programmes for a diverse range of blue chip companies including Barclays, the BBC, BP, BA, Diageo, Shell and Unilever.

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The Marketing Finance Interface: How to Measure and Reduce Marketing Strategy Risk

Marketing Plans for Services: A Complete Guide, 3e Adrian Payne, Malcolm McDonald, Pennie Frow

Malcolm McDonald, Brian Smith, Keith Ward

978-0-470-97909-9 / 0-470-97909-7 480 pp. Pub: 2/09/11 Strategic Marketing

978-1-119-95338-8 / 1-119-95338-3 256 pp. Pub: 16/12/11 Strategic Marketing

A practical, no-nonsense approach to helping marketers in the service industry with the difficult task of marketing planning.

Provides a robust process for testing whether a strategy will destroy or create shareholder value a comprehensive set of tests to evaluate the "market risk", "share risk" and "profit risk" inherent in any plan.

Based on the structure and focus of the best-selling Marketing Plans title, this book brings focus to those in service organisations on how to prepare a marketing plan. It discusses the contextual issues that have to be considered that make marketing planning one of the most complex of problems. This book takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.

This book explains the principles and practice behind rigorous due diligence in marketing for Marketing or Finance Directors, CEOs, strategists and MBA students wanting to understand the key drivers of modern business. What CEOs and the board need is a way of measuring the risk associated with a marketing strategy and hence its likely shareholder value creation. This is the aim of Marketing Due Diligence. The book provides the tools for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added.

Key organisational aspects relating to marketing planning, that can have a profound impact on its ultimate effectiveness are tackled, including: marketing intelligence systems, market research, organisation development stages, and marketing orientation. It also covers recent developments in both marketing strategy and services marketing, such as: CRM; database marketing; integrated marketing and multi-channel integration; competitive strategies; and marketing research.

For marketers, it connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. It has important implications for four groups: Investors and their proxies as a way to see through the smoke and mirrors of "investor relations". Boards and equivalents as a way to prove their value creation to financiers. Strategy makers proving their value to the board. Strategy implementers as a way to prove their value to their boss!

Professor Malcolm McDonald was formerly Marketing Director of Canada Dry. He is Chairman of six companies and works with many of the operating boards of the world's biggest multinationals on every continent. He is the author of over 40 books, many of which have been translated into several foreign languages and has published hundreds of articles and papers. Professor Adrian Payne is Professor of Marketing and Director of the Master of Marketing programme at the University of New South Wales in Sydney, Australia and Visiting Professor at Cranfield University. Professor Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing degree at the University of Sydney, Australia.

The Chartered Institute of Management Accountants (CIMA) will be using this book on a specific course they will be setting up. They have more than 172,000 members and students in over 165 countries. Professor Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter. Professor Brian D Smith is Adjunct Professor at Bocconi SDA and Visiting Research Fellow at the Open University Business School. Keith Ward was Professor of Financial Strategy at Cranfield Business School as well Head of the Finance and Accounting Group and Director of the Research Centre in Competitive Performance.

Marketing Plans 7e - Licensed: Czech, Greek, Polish, Vietnamese Key Account Management 3e - Licensed: Spanish, Vietnamese

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The Olympic Games Effect: The Dialogue Gap The Value of Sports Peter Nixon Marketing in Creating 978-1-118-15783-1 / 1-118-15783-4 256 pp. Pub: 25/10/11 Successful Brands, 2e HR Development

John Davis

We all think we know about negotiation – yet do we really know how to communicate? The Dialogue Gap helps us bridge the chasm between communication and understanding.

978-1-118-17168-4 / 1-118-17168-3 256 pp. Pub: 26/03/12 Training & Development

Communication is mainly about the sending of information. We have become experts at sharing information via email, mobiles, internet, TV, and media of every description. Dialogue is more than communication and is recognisable by a group of people thinking together deriving new ideas, perspectives and solutions as a result.

This title shows the value contributed by sponsoring the world’s premier sporting event. By extension, many other global sports events also have the potential to generate impressive results for their sponsors, just as the Olympics have done.

It has become apparent that even though we mastered communication, problems were still mounting because in we had forgotten how to dialogue (i.e. how think together). As our ability has declined, the need for dialogue caused by globalisation, climate change and the population explosion has greatly increased. The chasm between our ability to dialogue and our need for dialogue is coined by the author as The Dialogue Gap. As this gap increased organisations and individuals have turned increasingly to consultants, trainers, coaches, mediators, negotiators and counsellors to help resolve the differences they face at work and home.

This book is energetically paced, providing interesting sports marketing and branding insights about the marketing of the Games themselves, and the unique attraction of the Olympics for corporations in particular. The important lessons of past Olympics will be used to show a 100 year-plus modern tradition based on a several thousand year old testament to the love of sports and competition and how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. •

Features graphs, charts and examples of governments, companies and host cities to illustrate how the Games have become arguably the world’s most successful sports event.

Includes business strategies and recommendations due to the pressure of always improving which creates unique challenges for the IOC, athletes, companies, and host cities. Each of these is discussed to help companies understand how to make more effective sports sponsorship decisions.

The result of better dialogue is better outcomes because effective dialogue ensures all the key stakeholders discuss the right issues in the right way and at the right time and place. The author goes into detail into each of these components to share successes and failures picked up over the years in his work in Asia, Europe, North America, the Caribbean and the Middle East. Examples are drawn from both the public and private sector and from a cross section of industries. Peter Nixon specialises in helping organisations (and individuals) fulfil their potential by ensuring the right people talk about the right issues in the right way and at the right time and place. His international success arises from his belief that "The Solution is in the Dialogue" and his rare combination of financial skills (honed as an auditor for many years with one of the worlds' largest accounting firms) and communication skills (honed as a trainer and consultant with people from over 55 countries).

John Davis is Dean of Global MBA at SP Jain Center of Management, with campuses in Dubai, Singapore and Sydney. He was honored as the 'Best Professor of Marketing' of 2010 by the CMO Council and Asia's Best B-School Awards. Previously Professor at Emerson College, Singapore Management University, he was honoured as ‘The Most Inspiring Teacher’. He has also taught at the International Olympic Academy and in executive education programmes with faculty from University of Chicago, INSEAD, Emory, Wharton, Munich Business School, and the European Business School. Prior to academia he led global marketing organisations within Fortune 1000 companies including: Nike, Informix, and Transamerica. He is a featured speaker at conferences around the world and has regularly been interviewed by global media. B u s i n e s s

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Global Logistics and Supply Chain Management, 2e

Foundations of Strategy Robert M. Grant, Judith Jordan 978-0-470-97127-7 / 0-470-97127-4 448 pp. Pub: 10/02/12 Strategic Management

John Mangan, Chandra Lalawani, Roya Javadpur

A more accessible version of Contemporary Strategy Analysis better suited to the needs of undergrads and also those taking various Masters courses who require a less rigorous and more concise treatment of the subject.

978-1-119-99884-6 / 1-119-99884-0 496 pp. Pub: 30/09/11 Strategic Management

Grants Contemporary Strategy Analysis has become established as one of the leading textbooks on strategic management for the global market and has been adopted as the required textbook at more than 200 business schools around the world. It has been adopted widely on MBA programmes and also on undergraduate programmes in leading business schools where instructors have ambitious learning targets for their students. Following strong feedback from the market, it has been established that there is considerable demand for a more accessible version of Contemporary Strategy Analysis – this is provided by this book.

Logistics and supply chain management are key aspects of today’s business world. This second edition builds on the strengths and successes of the first edition and is written by a highly experienced author team. The topics logistics and supply chain management, although often used interchangeably, are in fact distinct. This text covers both: logistics is concerned inter alia with flows of materials and related entities, while the subject of supply chain management is more strategic in nature and as such is a wider, intercompany, boundary spanning concept than is the case with logistics.

Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organisation to achieve its objectives. It is the process of specifying the organisations objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organisations objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organisational objectives. It is the highest level of managerial activity. Strategic management provides overall direction to the enterprise and is closely related to the field of Organisation Studies.

The latest edition conveys to both advanced students and practitioners the diverse operational and strategic content of the subjects of logistics and supply chain management. This text reflects these characteristics by adopting a truly global perspective. Featuring contributions from various experts in the field, the book also provides a variety of pedagogical approaches and there are both long and short case studies included to aid learning. John Mangan is Professor of Marine Transport and Logistics at the University of Newcastle, previously hholding positions at the University of Hull, University College Dublin and The Irish Management Institute / Trinity College Dublin. Chandra Lalwani is Professor of Supply Chain Management in the Business School and is the Academic Director of the Logistics Institute at the University of Hull. Prior to joining the University of Hull he was with Cardiff Business School at Cardiff University and was responsible for doctoral research in logistics, operations and supply chain management. Tim Butcher is a Senior Lecturer in the School of Management at The Royal Melbourne Institute of Technology (RMIT) in Melbourne Australia. His last role was as MSc Programme Director at the University of Hull Logistics Institute. Roya Javadpour is an associate professor in the Department of Industrial and Manufacturing Engineering at California Polytechnic State University in San Luis Obispo.

Robert M. Grant is the Eni Professor of Strategy Management at Bocconi University in Milan and a Visiting Fellow at Georgetown University, Washington and City London University. He has taught at Georgetown, UCLA, California Polytechnic, and University of British Columbia, as well as London Business School and worked with companies such as Nortel, American Express, Zurich Financial Services and Lockheed Martin. He is on the editorial boards of Strategic Management Journal, Lang Range Planning and Strategy and Leadership. Judith Jordan is Head of the Department of Strategy and Operations management at Bristol Business School, University of the West of England.

Global Logistics and Supply Chain Management, 1e – Licensed: Simplified Chinese

Contemporary Strategy Analysis 7e – Licensed: Basque, German, Italian, Polish, Russian, Simplified Chinese Previous editions – Licensed: German, Italian, Japanese, Orthodox Chinese, Russian, Simplified Chinese, Spanish

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Communicating in the 21st Century, 3e

Asian Business Earth Wars: The Battle for Global Resources

Baden Eunson 978-1-74216-617-9 / 1-74216-617-2 400 pp. Pub: 01/12/12 Business Communications rd

Geoff Hiscock 978-1-118-15288-1 / 1-118-15288-3 288 pp. Pub: 16/04/12 Business & Management

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The 3 edition of Communicating in the 21 Century (C21) continues to be a flexible and affordable resource package that draws from the author’s decades of experience in education and industry.

A fascinating insight into the global battle for the earth's scarce resources.

Comprehensive and highly referenced theory coverage is balanced with a wealth of practical skill activities, and it is written in a user-friendly, accessible style that is perfectly complemented by informative visual illustrations.

This title goes beyond ‘big power' politics to explore what is the most important theme of the 21st century: resource ownership and the use of innovative technology to get the most out of them. It looks at the big picture of the competition for resources, then drills down into the private and state-owned corporations that are at the forefront of the resources trade, to better understand who is doing what, where and why.

With well developed interpersonal and communication skills increasingly being demanded by employers in all industries in today′s competitive career market, C21 is the perfect tool for students, lecturers and professionals. Baden Eunson formerly taught in the school of English, Communications and Performance Studies at Monash University, and now works as a communications consultant and professional writer. He is also the author of Business Writing, Communication in the Workplace and Conflict Management, all published by John Wiley & Sons.

It has the accuracy and research required for a book of this scope, but tells the global resources story in a fresh and engaging way, rather than as a dry economic analysis. It also includes chapters on Chinese and Indian business names that are just becoming known to many in the West (Sinopec, CNOOC, CNPC, Indian Oil, ONGC, Reliance, Coal India, SAIL, etc), whilst the individual chapters on food, water, specific commodities and specific regions will also attract readers keen to understand what is happening around the globe. It discusses throughout the coming battle for resources between established incumbent users (US, Europe, Japan) versus the fast-growing competitors in Asia (China, India, Indonesia) and other developing nations (Brazil, Mexico, South Africa and Russia).

Business Writing – Licensed: Korean

Geoff Hiscock has been writing about Asian business for more than 30 years for major media outlets. He is the author of India's Global Wealth Club (2007) and India's Store Wars (2008), both published by Wiley. Earlier, he wrote Asia's Wealth Club (1997) and its follow-up, Asia's New Wealth Club (2000), the key books which first brought many of the region's billionaires to the attention of an international audience. He served as Sydney bureau chief and Asia Business Editor for CNN.com Asia Pacific from 2001-2006, and as International Business Editor of The Australian daily newspaper from 1995-2000.

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FX Crisis: How to Survive On Equal Terms: the Coming Currency Wars Redefining China's Relationship with America Richard Duncan and the West 978-1-118-15779-4 / 1-118-15779-6 224 pp. Pub: 19/03/12 International Economics

Mingxun Zheng 978-0-470-82886-1 / 0-470-82886-2 256 pp. Pub: 25/08/11 International Management

Richard Duncan established his reputation with his uncannily accurate predictions about the fate of the dollar outlined in his previous title The Dollar Crisis: Causes, Consequences, Cures which discussed his fears for the global economy as governments around the world claw their way back from the 2008 financial crisis by printing paper money.

An insightful book on the new world being created by China's rise by someone who truly understands both China and the US.

‘Quantitative Easing’, i.e. paper money creation by the US central bank, has created a firestorm of controversy that monopolises the front pages of all major newspapers every day yet its true significance is little understood. This book will change that. It examines the events leading up to this crisis from a different perspective by focusing on the role played by paper money creation — not only the creation of dollars, but the creation of all the major world currencies during the years leading up to the crisis. It also describes how governments around the world created the equivalent of trillions of dollars in new money to prevent the implosion of the global economy during the crisis of the last two years and how they will create and deploy trillions more as the crisis intensifies during the years ahead.

For anyone who wants to better understand China and its economic and political relations to the West, On Equal Terms offers front-row insight. It explores China's state-capitalist economic model and the unique qualities and ideals of Chinese culture that can make difficult for Westerners to understand its approach to business interactions. It also looks to the future, explaining how China and the US can cooperate to solve some of the world's major problems. On Equal Terms includes ten powerful chapters on the extraordinary changes taking place in China and China's relationship with America and the West. It explains China's state-capitalist model of governance, how history affects behavior in foreign policy, how China is emerging as an economic world power, that products are not made but assembled in China, that China is not one big market but many markets. It also discusses the essential and sometimes mysterious worlds of "Guanxi" and "Mianzi" - the notions of giving, saving and preserving "face" in business and cultural relationships. As Zheng suggests, "If you don't understand how these interactions work, you won't understand China and the Chinese people".

After explaining the origin and nature of this crisis, this book outlines how events are ultimately likely to play out. It also describes what the reader can do to preserve their wealth. Richard Duncan began his career as an equities analyst in Hong Kong in 1986, served as Global Head of Investment Strategy at ABN AMRO London, worked as a financial sector specialist for the World Bank in Washington DC, and headed equity research departments for James Capel Securities and Salomon Brothers in Bangkok. He also worked as a consultant for the IMF in Thailand during the Asia Crisis. He is now chief economist at Blackhorse Asset Management in Singapore. Richard has published articles in The Financial Times, The Far East Economic Review, FinanceAsia and CFO Asia. He is also a well-known speaker whose audiences have included The World Economic Forum's East Asia Economic Summit in Singapore, The EuroFinance Conference in Copenhagen, The Chief Financial Officers' Roundtable in Shanghai, and The World Knowledge Forum in Seoul.

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Zheng Minxun’s earlier career was with US multinationals on assignment in New York, Singapore, Kuala Lumpur, Bangkok, Manila and Hong Kong. In the 1990's, he chaired an Asia-Pacific arm of a British trading conglomerate, the Hong Kong subsidiary of an international boutique investment bank and the Hong Kong General Chamber of Commerce. He was also active in politics as a Hong Kong legislator and a member of the Preparatory Committee on Hong Kong's return to Chinese sovereignty. Since retiring from politics and corporate life, he has assisted the Hong Kong Government with a major privatisation project by chairing the Link Real Estate Investment Trust - the then world's largest REIT IPO in 2005. He now serves on several boards as an independent non-executive director and advises companies on China and Asia. 2 0

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Through the Eyes of Tiger Cubs: Asia’s Challenges 2020

Startup Asia: Top Strategies for Cashing in on the Asian Innovation Boom

Mark L. Clifford, Janet Pau

Rebecca Fannin

978-1-118-09463-1 / 1-118-09463-8 224 pp. Pub: 23/12/11 Business & Society

978-0-470-82990-5 / 0-470-82990-7 224 pp. Pub: 23/12/11 Business & Management

A fascinating insight into the views and causes of Asia's next generation of business leaders.

An examination of entrepreneurship in Asia and explains how we can all benefit from this new and exciting wave.

This collection of thought-pieces from a broad range of Asia's under 32s is the result of a competition organised by Time magazine, the Lee Kuan Yew School of Public Policy at the National University of Singapore and the Asia Business Council.

Asia's innovation hotspots are fast emerging as first choice destinations for bright young entrepreneurs. China and India have grabbed the brass ring and are attracting top talent, capital, and tomorrow's leading startups while Vietnam is on the frontier. The chance to become rich and famous with a breakthrough business plan is no longer just an American dream.

What will Asia look like 10 years from now? Few people are better-poised to tell us than members of the next generation that will be moving into positions of power. It's too easy to simply say that this is Asian Century. Behind Asia's success, many fault lines are already present. The majority of the world's most polluted cities are in Asia. Problems in health care and education threaten to overwhelm some countries. Demographics will work against much of Asia as populations dwindle.Asia's next generation has a high stake in ensuring Asia's long-term growth. How do they see the future of Asia? What do they see as the most important challenges facing Asia over the next decade, and what do they think can be done about these challenges?

Risks in doing business in Asia's developing markets abound: lack of intellectual property protection, political and regulatory shifts, bribery and corruption, to name a few. But the tide is shifting. In Startup Asia, Fannin shows how a new generation of entrepreneurs in China and India are crafting success strategies and no longer looking to the West for cues. They're creating local business models and original startups poised to go public. Multiple Silicon Valleys, not just in Beijing and Shanghai, have sprouted all over Asia and these new tech centers are gaining on the original.

This book draws on the collective perspective of hundreds of thoughtful young Asian writers, who have identified these big challenges and suggested solutions for them. These young people's diagnosis of Asia's challenges cover a range of areas, including demographics, energy and the environment, business, labor markets, education, healthcare, geopolitics, and society. The book offers policy makers, business leaders, and others who are concerned about the future of Asia a unique glimpse into this younger generation's vision for Asia's future.

Rebecca A. Fannin is the author of Silicon Dragon and a contributor to Forbes. Her news, consulting and events group, SiliconAsia, publishes a China venture e-newsletter and develops entrepreneur conferences in the world's tech hotspots. Silicon Dragon (McGraw-Hill, 2008), was favorably reviewed by The Wall Street Journal and Financial Times, and translated into several languages. Her consulting work includes a KPMG thought leadership report on China outsourcing, content development for Sony Ericsson, and expert testimony on Capitol Hill about China's Internet for the US China Economic and Security Review Commission. She has programmed events for NASDAQ, Morrison & Foerster, DLA Piper, O'Melveny & Myers, K&L Gates, Deloitte, KPMG, InvestHK, SecondMarket and Wells Fargo in New York, Silicon Valley, Shanghai, Beijing and Hong Kong. She has lectured at Yale, Columbia, Tsinghua, National University of Singapore and University of Toronto, among others.

Mark L. Clifford is Executive Director of the Asia Business Council. Previously he was Editor-in-Chief of the South China Morning Post, Publisher and Editor-in-Chief of The Standard and the Hong Kong-based Asia Regional Editor for Business Week. Janet Pau is Programme Director of the Asia Business Council, where she leads Council research, publications, and member initiatives on a variety of topics including innovation, green jobs, and green buildings in Asia.

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China and India versus The An Unprogrammed Life: West: Rethinking the Major Adventures of an Incurable Economic Power Shift of Entrepreneur the 2000s William Hiroyuki Saito Ivan Tselichtchev

978-1-118-07703-0 / 1-118-07703-2 320 pp. Pub: 25/10/11 Entrepreneurship

978-0-470-82972-1 / 0-470-82972-9 224 pp. Pub: 25/10/11 International Management

An extraordinary story of a child prodigy and his remarkable entrepreneurial skills. Saito sold his first programme to Merrill Lynch aged 10 and subsequently sold three separate companies to Microsoft — and this title offers a simple set of rules for budding entrepreneurs.

A fresh analysis of the rise of China and India and their effect on the global balance of power. The author draws on his unique background to offer alternative insights into this crucial turning point in global politics.

Saito went on to co-found I/O Software in 1991 and built it into a global leader in security software development, earning recognition in 1998 as Entrepreneur of the Year from Ernst & Young, NASDAQ and USA Today. In 2000, he negotiated an agreement with Microsoft Corporation to integrate his company's core authentication technology and biometric application programme interface (BAPI) into the Windows operating system. The technology was subsequently licensed to over 160 companies worldwide. Microsoft bought the company outright in 2004.

The rise of China and India is in the focus of the world's attention. There is a lot of literature showing the significance of this phenomenon and emphasising its enormous scale. No doubt, the emergence of the two as new economic superpowers is the major global power shift of the early 21st century. That's why time is ripe for examining it more in depth. Especially, presenting a comprehensive picture of the balance of economic power between China/India and the West, or "old" industrially developed powers (including also Japan and Australia), and of the way it changes in time, still remains an important task for researchers and analysts. On the basis of a wide-ranged data, the authors explore changes in the balance of power in the areas of production, trade, finance, consumption, etc. Readers will clear see in what particular areas China and India have increased their power significantly, both in absolute and relative terms, in what areas they have increased it only a little, and what are the areas where the West retains or even enhances its superiority. Ivan Tselichtchev graduated Moscow University and joined Russia's leading think tank the Institute of World Economy and International Relations. Two years later he was promoted to the post of Deputy Editor-in-Chief of World Economy and International Relations journal. In the Gorbachev's perestroika years he was awarded the Medal for Labor Valor. Since 1994 he is the Professor at the Niigata University of Management. Tselichtchev is the author of four books and co-author of many others. He has written more than 200 articles on the Asian, Japanese, Russian and international economy as well as on international politics. In 2005 the Committee of the Cabinet Office of the Government of Japan named I.Tselichtchev "Seikatsu Tatsujin" ("A Master of Life"- meaning a person with outstanding achievements and life-style) of the year.

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By this time Saito was one of the world's foremost experts on the global problem of data security. He moved his base of operations to Japan and began consulting for clients worldwide, including the US, UK, Russian and Japanese governments. He worked for the US Dept. of Defense's Counter-terrorism unit, where he had a top-level security clearance, and still consults for the FBI. Somehow he also found time to consult for Steve Spielberg on Minority Report. This book is the story of a child prodigy on a par with Bill Gates (who repeatedly bought Saito's technology), but unlike Gates, a serial entrepreneur who founded multiple companies and succeeded with all of them, then devoted himself to helping others do the same. Each chapter includes hard-nosed advice from a "been there, done that" expert in starting and managing venture businesses. In addition to telling Saito's remarkable story at home and abroad, the book gives readers a peek into his work with anti-terrorism and anti-crime units. These unique insights, such as exposing the threats to personal and corporate security posed by ordinary cell phones, office copiers, laptop PCs, etc., make this volume more compelling than any "high-tech autobiography" or entrepreneurial how-to book on the market. William Saito has earned numerous industry accolades, achieved congressional recognition, and is an accomplished author and a much sought-after public speaker.

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Professional Business Rights Guide Spring/Summer 2012