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mBA catalogue

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introduction

Welcome to our mBA cAtAlogue 2015/16

W

iley continues to be a leading publisher in business and finance serving the needs of students, researchers, lecturers, professionals and practitioners. We service many business schools with both new and classic texts in all areas of the MBA curriculum, as well as executive education and masters courses. Many of our authors are professors at universities or business schools as well as consultants to global companies, sharing their up-to-date knowledge of real-life business best-practice. This catalogue is designed to help lecturers and program directors choose the right books for their courses, categorised by subject area. We hope you enjoy finding something that is suitable for your course. We are unable to show you everything that we publish in a certain area and therefore would recommend that you search on our website www.wiley.com for additional books as well as details on prices, available instructor resources, tables of contents, sample chapters and author information. Wiley firmly believes in supporting the transformation of teaching, learning, research and professional practice by providing exceptional and relevant content and innovative delivery that will enable institutions to meet the demands of their students. We therefore deliver our content on multiple learning platforms – please ask your local Wiley representative about the options available to you. To locate your Academic Account Manager please use our useful ‘Who’s My Rep’ tracker: www.wiley.com/go/whosmyrep If you have a question, please submit it to businessschools@wiley.com

John Wiley & Sons, Ltd The Atrium Southern Gate Chichester West Sussex PO19 8SQ England Tel: +44 1243 779777 Fax: +44 1243 775878 www.wiley.com

MBA Catalogue 2015/16

We hope this catalogue fulfils your course content requirements and we look forward to hearing from you.

The WIley AcAdeMIc MARkeTIng TeAM


table of contents

Accounting

4

Communications

7

Decision-Making and Statistics

8

Economics

10

Entrepreneurship

11

Innovation

14

Finance

15

HR Management

29

International Business

31

Leadership

33

Management and OB

38

Marketing, Advertising and Consumer Behaviour

49

Operations and IT

57

Project Management

62

Strategy

66

Social Media

70

Sustainability

72

Other and Special

73

Index

75

Most titles available in e-book format.

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accounting

neW eDition

creative accounting, fraud and international accounting scandals

accounting for Managers Interpreting accounting information for Decision Making, fifth edition Paul M. Collier 978-1-119-00294-9 • 544 pages Paperback • May 2015

This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, the text encourages a critical rather than unthinking acceptance of accounting techniques. As in the previous editions, Accounting for Managers combines theory with practical examples and contemporary case studies drawn from real business situations across a wide range of manufacturing, retail and service industries.

Audit and

Assurance Essentials for Professional Accountancy exams

Michael Jones, Bristol University 978-0-470-05765-0 • 576pp • Hardcover • 2010

Business scandals are always with us from the South Sea Bubble to Enron and Parmalat. As accounting forms a central element of any business success or failure, the role of accounting is crucial in understanding business scandals. This book aims to explore the role of accounting, particularly creative accounting and fraud, in business scandals. The book is divided into three parts. In Part A the background and context of creative accounting and fraud is explored. Part B looks at a series of international accounting scandals and Part C draws some themes and implications from the country studies.

audit and assurance essentials: for Professional accountancy exams

ifRs essentials

Katharine Bagshaw, ICAEW

978-1-1184-9471-4 • 656pp • Paperback November 2012

978-1-1199-6879-5 • 496pp • Paperback February 2013

Audit and assurance is a basic and vital aspect of the financial world and a key Katharine Bagshaw element of all professional accountancy programs. Whereas professional training on the topic frequently immerses students in too much detail while glossing the basics, this book begins with the fundamentals and expands to cover the details in a more measured way. With practical examples and end-of-chapter examples, External Audit and Assurance Essentials breaks down a difficult and challenging field of professional accounting. with website

Dieter Christian, Vienna University, Norbert Lüdenbach, BDO Germany

IFRS Essentials is 60% example based, and this approach makes the book unique and facilitates the quick understanding of the rules of IFRS. By contrast, most other books only include a small(er) number of examples and consequently do not illustrate the application of the rules in practice effectively. The book aims at capturing problems and their solutions by using explanations which are short, simple and easy to understand. Obscure language and incomplete illustrations are avoided, and the book strikes a balance between explaining the underlying theories and practical illustration of principles.

Managerial accounting, fifth edition

financial accounting, ifRs second edition

James Jiambalvo, University of Washington

Jerry Weygandt, Paul Kimmel, and Donald Kieso

978-1-118-07876-1 • 350pp • Paperback • 2013

Managerial Accounting, 5th edition highlights decision making through incremental analysis and stresses that you “Get What You Measure” in each chapter. This new edition provides students with many opportunities to test their knowledge as they learn the concepts throughout each chapter. Students learn to apply their knowledge to solving problems like real managers in the text and in WileyPLUS.

MBA Catalogue 2015/16

978-1-1182-8590-9 • 735pp • Hardcover • 2012

Financial 2e

The highly anticipated 2nd edition of Financial Accounting: IFRS retains each of the key features on which users of Weygandt Financial have come to rely, while putting the focus on international companies and IFRS.


accounting

Includes

SOFTWARE DEMO

auditor’s guide to it auditing, + software Demo, second edition Richard Cascarino

AUDITOR’S GUIDE TO IT AUDITING Second Edition

RICHARD E. CASCARINO

Third EdiTion

Accounting

Michael Jones

978-1-118-14761-0 • 430pp • Hardcover • 2012

Many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Now in a Second Edition, Auditor’s Guide to IT Auditing provides stepby-step guidance for auditors that can be applied to all computing environments.

accounting, third edition Michael Jones 9781119977186 • 764pp • Paperback • 2012

Accounting, 3rd Edition provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.

international gaaP 2015: generally accepted accounting Principles under international financial Reporting standards

frequently asked Questions on ifRs

tly A sk ed Fr equen on s n io Quest

IFRS

Steven Collings, Leavitt Walmsley Associates

llings Steven Co

978-1-1199-9897-6 • 296pp Paperback • 2013

In a handy, easy-to-navigate Q&A format, Frequently Asked Questions on IFRS provides accounting and finance p rofessionals with the answers to some of the most commonly asked questions on the new standards. Covering the often complicated areas of accounting for financial instruments, tangible and intangible assets, provisions, and revenue recognition, the book also contains a valuable overview of the standards and the thinking behind them.

financial accounting, second edition 978-1-119-97715-5 • 576 pages Paperback • 2014

Michael J. Jones Financial Accounting provides an easyto-follow introduction to the subject, and can be used by students on both accounting and non-accounting degrees, as well as those on MBA courses. The book offers a self-contained, introductory course that covers topics such as the main financial statements, regulatory and conceptual frameworks and interpretation of accounts. Financial Accounting also includes recent developments in accounting and in particular the adoption of the International Financial Reporting Standards (IFRS).

neW eDition

Ernst & Young

accounting Principles, twelfth edition

978-1-118-99998-1 • 4336pp Paperback • 2014

978-1-118-95974-9 • 1160 pages Paperback • May 2015

IFRSs, the standards set by the International Accounting Standards Board (IASB), are complex and sometimes obscure. International GAAP® 2015 is the only globally focused work on IFRSs. It is not constrained by any individual country’s legislation or financial reporting regulations, and it ensures an international consistency of approach unavailable elsewhere. It shows how difficult practical issues should be approached in the complex, global world of international financial reporting, where IFRSs have become the accepted financial reporting system in more than 100 countries. This integrated approach provides a unique level of authoritative material for anyone involved in preparing, interpreting or auditing company accounts, for regulators, academic researchers and for all students of accountancy.

Jerry J. Weygandt, Paul D. Kimmel and Donald E. Kieso Accounting Principles, 12th Edition provides students with a clear introduction to fundamental accounting concepts. The text helps students get the most out of their accounting course by making practice simple. Both in the print text and online in WileyPLUS with ORION new opportunities for self-guided practice allow students to check their knowledge of accounting concepts, skills, and problem solving techniques and receive personalized feedback at the question, learning objective, and course level. Newly streamlined learning objectives help students use their study time efficiently by creating a clear connections between the reading and video content, and the practice, homework, and assessments questions.

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accounting

FiFtH eDition

corporate governance, fifth edition

corporate governance and accountability, 4th edition

Robert A. G. Monks and Nell Minow

Jill Solomon

978-0-470-97259-5 • 542pp • Paperback • 2011

978-1-118-44910-3 • 428pp • Paperback • 2013

CoRpoRAte GoveRnAnCe

Once again, Corporate Governance clearly shows the role of corporate governance in making sure the right questions are asked RobeRt A. G. Monks & nell Minow and the necessary checks and balances in place to protect the long-term, sustainable value of the enterprise. The Fifth Edition features 18 case studies of institutions and corporations in crisis, and analyses the reasons for their fall. TABLE OF CONTENTS: CHAPTER 1: What is a Corporation? CHAPTER 2: Shareholders: Ownership. CHAPTER 3: Directors: Monitoring. CHAPTER 4: Management: Performance. CHAPTER 5: International Corporate Governance. CHAPTER 6. Afterword: Final Thoughts and Future Directions.

Wiley ifRs, third edition Practical implementation guide and Workbook Abbas A. Mirza, Graham Holt and Liesel Knorr 978-0-470-64791-2 • Paperback • 584pp • 2011

As the International Accounting Standards Board (IASB) makes rapid progress towards widespread acceptance and use of IFRS worldwide, the need to understand these new standards increases. Now fully revised and updated, IFRS Practical Implementation Guide and Workbook, Third Edition is the straightforward handbook for understanding and adapting the IFRS standards. Designed with the needs of the user in mind, the book is an essential desktop reference for accountants and finance professionals, as well as a thorough review guide for the IFRS/IAS certification exam.

the essential guide to internal auditing, second edition K.H. Spencer Pickett 978-0-470-74693-6 • Paperback • 384pp • 2011

Previously published as The Essential Handbook of Internal Auditing, this book has been completely revised to comply with the Institute of Internal Auditor’s (IIA) International Standards for the Professional Practice of Internal Auditing, released during 2009. Drawing on his extensive experience of internal audit, K.H. Spencer Pickett clarifies the new audit context and shows how this context fits into the wider corporate governance, risk management and internal control arenas, providing a comprehensive guide to the theory and practice of internal auditing.

MBA Catalogue 2015/16

Corporate Governance and Accountability, 4e provides readers with an up-to-date summary of the most recent developments in corporate governance. Presenting a full discussion of corporate governance issues, the book adopts a holistic approach, taking the broadest view of the corporate governance agenda, including both theory and practice. The new edition is comprehensively updated and incorporates new codes of practice, policy documents and academic research.

Wiley ifRs 2015 interpretation and application of international financial Reporting standards PKF International Ltd 978-1-118-88955-8 • Paperback 1032pp • 2015

The globally-sourced guide to the latest IFRS, with practical application advice Wiley IFRS 2015 is a complete guide to the latest International Financial Reporting Standards set forth by the International Accounting Standards Board. This guide provides detailed information on the latest changes to the IFRS, with comprehensive coverage of IFRIC interpretations and the tools needed to maintain IFRS-compliance. Readers will find clear, concise explanations delineated by topic for easy navigation, designed for both quick reference in-depth study, with practical advice for implementing IFRS in real-life scenarios.

accounting and finance Michael J. Jones 978-1-118-93207-0 • 688 pages Paperback • 2014

Intended as an essential textbook for students studying accounting and finance for the first time, Accounting and Finance provides them with the necessary understanding of the theory and practice of financial accounting, management accounting and business finance. The text provides a self-contained, introductory, one-year course covering all the major aspects of accounting and finance which can be used by students on both accounting and non-accounting degrees, as well as those on MBA and MSC courses.


coMMunications

revised And updAted

T he

L e a der’s G u i de to S torytelling Ma sterinG the art and discipLine o f B u s i n e ss n a r r at i v e

the leader’s guide to storytelling: Mastering the art and Discipline of business narrative, Revised and updated

Management communication, third edition

Stephen Denning

978-0-470-08445-8 • 608pp • Paperback • 2010

978-0-470-54867-7 • 368pp • Hardcover • 2011

A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using tons of examples and how-to techniques, Denning explains how you can learn to tell the right story at the right time.

stephen

denninG A u t h o r o f Squirrel Inc.

BRIEF TABLE OF CONTENTS: PART I: THE ROLE OF STORY IN ORGANIZATIONS. PART II: EIGHT NARRATIVE PATTERNS. PART III: PUTTING IT ALL TOGETHER.

share this: the social Media Handbook for PR Professionals CIPR (Chartered Institute of Public Relations) 978-1-118-40484-3 • 264 pages Hardback • July 2012

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.

the PR Masterclass: How to develop a public relations strategy that works! Alex Singleton 978-1-118-75623-2 • 208 pages • Hardcover • January 2014

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

Arthur H. Bell, PhD, University of San Francisco, and Dayle M. Smith, University of San Francisco Finally business professionals will be able to learn how to communicate effectively. Management Communication builds the essential writing, speaking, and listening skills needed to succeed succeed. The authors follow a four-part approach to communication instruction: explain it, try it, evaluate it, and perfect it. BRIEF TABLE OF CONTENTS: PART I: PILLARS OF MANAGEMENT COMMUNICATION. PART II: LETTERS, MEMOS, AND E-MAIL. PART III: REPORTS AND PROPOSALS. PART IV: CAREER COMMUNICATION. PART V: COMMUNICATION ISSUES FOR MANAGEMENT SUCCESS.

share this too: More social Media solutions for PR Professionals CIPR (Chartered Institute of Public Relation 978-1-118-67693-6 • 324 pages Hardcover • August 2013

Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: • The future of public relations • Audiences and online habits • Conversations • New channels, new connections • Professional practice • Business change and opportunities for the public relations industry • Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

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Decision-Making anD statistics

Handbook of Decision Making Paul C. Nutt, Ohio State University, and David C. Wilson, Warwick Business School 978-1-4051-6135-0 • 720pp • Hardcover • 2010

Handbook of Decision Making is a vital reference text for all students and professionals of management, organization and decision making. Drawing evidence and authors from North America, Canada and Europe, the handbook offers a wide range of theoretical and empirical approaches to the understanding of organizational and strategic decisions. BRIEF TABLE OF CONTENTS: PART I: INTRODUCTION. PART II: KEY THEORETICAL PERSPECTIVES. PART III: CONCEPTUALIZING STRATEGIC DECISION MAKING. PART IV: FACTORS AND CONSIDERATIONS THAT IMPINGE ON DECISION MAKING. PART V: RECENT EMPIRICAL FINDINGS THAT SUPPORT THEORIES AND VIEWS. PART VI: METHODOLOGY FOR THE STUDY OF DECISION MAKING. PART VII: DIRECTIONS AND PERSPECTIVES.

CHR IS J. LLOYD

Data-Driven Business Decisions

NATHAN YAU

VISUALIZE THIS

978-0-470-94488-2 • 384pp • Paperback • 2011

Data must be presented in a way that can be interpreted, analyzed, and applied and one of the best ways to do this is through data visualization. With this full-color book, Nathan Yau offers innovative step-by-step tutorials and techniques that he pioneered to tell stories with data in a creative and visual way. TABLE OF CONTENTS: CHAPTER 1: Telling Stories with Data. CHAPTER 2: Handling Data. CHAPTER 3: Choosing Tools to Visualize Data. CHAPTER 4: Visualizing Patterns over Time. CHAPTER 5: Visualizing Proportions. CHAPTER 6: Visualizing Relationships. CHAPTER 7: Spotting Differences. CHAPTER 8: Visualizing Spatial Relationships. CHAPTER 9: Designing with a Purpose.

Management science: the art of Modeling with spreadsheets, fourth edition

Chris J. Lloyd, The University of Melbourne

Stephen G. Powell, Dartmouth College, and Kenneth R. Baker, Dartmouth College

978-0-470-61960-5 • 520pp • Hardcover • 2010

STATISTICS IN PR ACTICE

INCLUDES CD-ROM

Nathan Yau, UCLA

The FlowingData Guide to Design, Visualization, and Statistics

Data Driven business Decisions

Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces students to the important role that data plays in understanding business outcomes. This valuable guide addresses four general areas that managers need to know about: data handling and Microsoft Excel, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty.

Visualize this: the flowingData guide to Design, Visualization, and statistics

978-1-118-58269-5 • 544pp Paperback • 2013

Now in its fourth edition, Powell and Baker’s Management Science provides students and business analysts with the technical knowledge and skill needed to develop real expertise in business modeling. The authors cover spreadsheet engineering, management science, and the modeling craft.

TABLE OF CONTENTS: CHAPTER 1: How are we doing: Data driven views of business performance. CHAPTER 2: What stands out and why? Who Wins? Data driven views of performance dynamics. CHAPTER 3: Dealing with uncertainty and chance. CHAPTER 4: Let the data change you views: Bayes Method. CHAPTER 5: Valuing an uncertain payoff. CHAPTER 6: Business problems that depends on knowing “how many”. CHAPTER 7: Business problems that depends on knowing “how much”. CHAPTER 8: Making complex decisions with trees. CHAPTER 9: Data, estimation and statistical reliability. CHAPTER 10: Managing mean performance. CHAPTER 11: Are these customers different? Did the intervention work? Looking at changes in mean performance. CHAPTER 12: What is my brand recognition? Will it sell? Analysing counts and proportions. CHAPTER 13: Using the relationship between shares to build a portfolio. CHAPTER 14: Investigating relationship between business variables. CHAPTER 15: Describing the effect of a business input: Linear regression. CHAPTER 16: The reliability of regression based decisions. CHAPTER 17: Multi-causal relationship and multiple regression. CHAPTER 18: Product features, non-linear relationships and market segments. CHAPTER 19: Analysing data that is collected regularly over time. CHAPTER 20: Extending regression models – the sky is the limit.

MBA Catalogue 2015/16

First Eu ropE an Edit ion

statistics for business and economics Carlos Cortinhas and Ken Black 978-1-119-99366-7 • 864pp • Paperback • 2012

Every business area relies on an understands tat i s t i C s F o r ing of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas and Business and Ken Black shows students that the proper eConomiCs application of statistics in the business world C a r l o s C or t inh a s a nd K en Bl aC K goes hand-in-hand with good decision making. Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student.


Decision-Making anD s tatistics

applied Regression Modeling, second edition

APPLIED REGRESSION MODELING

Iain Pardoe 978-1-1180-9728-1 • 346pp • Hardcover • 2012

SECOND EDITION

neW

an essential guide to business statistics Dawn A. Willoughby 978-1-118-71563-5 • 376 pages Paperback • April 2015

Applied Regression Modeling offers a practical, concise introduction to regression analysis for upper-level undergraduate students of diverse disciplines including, but not limited to statistics, the social and behavioral sciences, MBA, and vocational studies. The IAIN PARDOE Second Edition’s overall approach is strongly based on an abundant use of illustrations, examples, case studies, and graphics. It emphasizes major statistical software packages, including SPSS, Minitab, SAS, R, and R/S-PLUS.

An Essential Guide to Business Statistics offers a clear and concise introduction for business students studying statistics for the first time. It helps them to become proficient in using statistical techniques and interpreting their results within a business content and will enable them to have a better understanding of customers, decision making and planning for the future. An extensive set of teaching and learning resources are available to accompany this text.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

CHAPTER 1: Foundations. CHAPTER 2: Simple linear regression. CHAPTER 3: Multiple linear regression. CHAPTER 4: Regression model building I. CHAPTER 5: Regression model building II. CHAPTER 6: Case studies. CHAPTER 7: Extensions.

Introduction; Data Collection; Data Distributions; Graphical Representation; Measures of Central Tendency; Measures of Dispersion; Correlation; Simple Linear Regression; Probability; Introducing Statistical Inference.

Wiley

Series

in

Probabilit y

and

Statistic s

LOSS MODELS FRO M DATA TO D EC I S I O N S Fourth Edition

STUART A. KLUGMAN • HARRY H. PANJER • GORDON E. WILLMOT

loss Models: from Data to Decisions, fourth edition Stuart A. Klugman, Harry H. Panjer, and Gordon E. Willmot 978-1-1183-1532-3 • 544pp • Hardcover • 2012

This set contains 978-0-4703-8571-5 Loss Models: From Data to Decisions, Solutions Manual, 3rd Edition and 978-0-4703-08578 ExamPrep Online for Loss Models: From Data to Decisions, Online, 3rd Edition. BRIEF TABLE OF CONTENTS:

PART I: INTRODUCTION. PART II: ACTUARIAL MODELS. PART III: CONSTRUCTION OF EMPIRICAL MODELS. PART IV: PARAMETRIC STATISTICAL METHODS. PART V: CREDIBILITY. PART VI: SIMULATION.

Judgment in Managerial Decision Making, eighth edition Max H. Bazerman, Harvard University, and Don A. Moore, Carnegie Mellon University 978-1-118-06570-9 • 320pp • Hardcover • 2012

Judgment in Managerial Decision Making empowers readers to quickly learn how to overcome biases to make better managerial decisions. The book examines judgment in a variety of organizational contexts, and provides practical strategies for changing and improving decision-making processes so that they become part of one’s permanent behavior.

an introduction to analysis of financial Data with R Ruey S. Tsay 978-0-470-89081-3 • 416pp • Hardcover • 2012

An Introduction to Analysis of Financial Data with R provides a systematic and mathematically accessible introduction to financial econometric models and their applications in modeling and predicting financial time series data. It emphasizes empirical financial data and focuses on real-world examples. Following this approach, readers will master key aspects of financial time series, including volatility modeling, neural network applications, market microstructure, and high-frequency financial data. TABLE OF CONTENTS: CHAPTER 1: Financial Data and Their Properties. CHAPTER 2: Linear Models for Financial Times Series. CHAPTER 3: Case Studies of Linear Time Series. CHAPTER 4: Volatility models. CHAPTER 5: Applications of Volatility Models. CHAPTER 6: High-Frequency Financial Data. CHAPTER 7: Value at Risk.

Decision analysis for Management Judgment, fifth edition Paul Goodwin and George Wright 978-1-118-74073-6 • 468pp Paperback • 2014

Decision Analysis for Management Judgement is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. www.wiley.com/go/mbacatalogue

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econoM ics

third edition

Macroeconomics, third edition

essential Mathematics for economics and business, 4th edition

David Miles, Andrew Scott, and Francis Breedon

Teresa Bradley

978-1-1199-9571-5 • 622pp • Paperback • 2012

Macroeconomics: Understanding the Global Economy, 3rd Edition is to help students – MacroeconoMics and indeed anyone – understand contemU n d e r sta n d i n g t h e g lo ba l eco n o m y porary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on mathematical techniques and models for their own sake. Theory is taken seriously – so much so that the authors go to pains to understand the key aspects of theories in a way that will not put people off before they see how theories are useful to analyse issues. The authors believe that theories are essential to better understand the world, thus the book includes a wealth of historic and current episodes and data to both see how theories can help interpret the world and also to judge their validity. D av i D M i l e s • a n D r e w s c o t t • F r a n c i s B r e e D o n

MBA Catalogue 2015/16

9781118358290 • 704pp • Paperback • 2013

essential mathematics for economics and business

Teresa Bradley

Fourth Edition

Now 4 colour and includes an outstanding resources suite! Essential Mathematics for Economics and Business is established as one of the leading introductory textbooks for non maths specialists taking economics and

business degrees. The fundamental mathematical concepts are explained as simply and briefly as possible, using a wide selection of worked examples, graphs and real-world applications. It combines a non-rigorous approach to mathematics with applications in economics and business.


entRePReneuRsHiP

entrepreneurship, third edition William D. Bygrave, Babson College, and Andrew Zacharakis, Babson College 978-1-118-58289-3 • 632pp • Paperback • 2014

Entrepreneurship 3rd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses and the cases tell the stories of real entrepreneurs. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps prepare students for their future roles in building, managing and growing businesses. TABLE OF CONTENTS: CHAPTER 1: The Power of Entrepreneurship. CHAPTER 2: The Entrepreneurial Process. CHAPTER 3: Opportunity Recognition, Shaping, and Reshaping. CHAPTER 4: Understanding Your Business Model and Developing Your Strategy. CHAPTER 5: Entrepreneurial Marketing. CHAPTER 6: Building the Founding Team. CHAPTER 7: The Business Planning Process. CHAPTER 8: Building Your Pro-Forma Financial Statements. CHAPTER 9: Financing Entrepreneurial Ventures Worldwide. CHAPTER 10: Raising Money for Starting and Growing Businesses. CHAPTER 11: Debt and Other Forms of Financing. CHAPTER 12: Intellectual Property. CHAPTER 13: Entrepreneurial Growth. CHAPTER 14: Social Entrepreneurship: An Overview.

Patterns of entrepreneurship Management, fourth edition Jack M. Kaplan, Columbia Business School, and Anthony Warren, Pennsylvania State University 978-1-118-35853-5 • 432pp • Paperback • 2013 3DWWHUQVRI

Entrepreneurship Management )2857+(',7,21

Jack M. Kaplan Anthony C. Warren

Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. The Fourth Edition clearly and methodically outlines the key issues, current thinking, problems, and solutions students will face throughout the course of their careers including developing an idea and business plan, finding financing, maintaining high profits, going public, and everything in between. BRIEF TABLE OF CONTENTS:

PART I: GETTING STARTED AS AN ENTREPRENEUR. PART II: MONEY SOURCES – FINDING AND MANAGING THE PROCESS. PART III: IMPLEMENTATION. PART IV: COMMUNICATING AND EXITING.

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entRePReneuRsHiP

neW eDition

innovation and entrepreneurship, third edition John Bessant and Joe Tidd 978-1-118-99309-5 • 544 pages Paperback • April 2015

Innovation and Entrepreneurship, 3rd Edition applies key theories and research on innovation and entrepreneurship and then reviews and synthesises them, applying them both in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, and sustainability and development and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship. This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal. info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions. TABLE OF CONTENTS: Part I - Entrepreneurial Goals and Context; The Innovation Imperative; Social Innovation; Innovation, Globalization, and Development; Sustainability-led Innovation; Part II - Recognizing the Opportunity: Entrepreneurial Creativity; Sources of Innovation; Search Strategies for Innovation; Part III - Finding the Resources: Building the Case; Leadership and Teams; Exploiting Networks; Part IV - Developing the Venture; Developing New Products and Services; Creating New Ventures; Developing Businesses and Talent through Corporate Venturing; Growing the Enterprise; Part V -Creating Value: Exploiting Knowledge and Intellectual Property; Business Models and Capturing Value; Learning to Manage Innovation and Entrepreneurship.

strategic innovation Management Joe Tidd and John Bessant 9781118457238 • 350 pages • Paperback • 2014

Written by leading Innovation authors, Joe Tidd and John Bessant, this brand new text provides a succinct and accessible introduction to innovation management, in a style that is easily accessible for undergraduate students, most of whom have no experience of business life. Providing a much briefer and simpler approach than the leading text, Managing Innovation, Strategic Innovation Management has been designed primarily for undergraduate courses taken by business studies and management students, as well as non-specialist students from other disciplines such as engineering. TABLE OF CONTENTS: PART I FOUNDATIONS OF MANAGING INNOVATION: Innovation – what it is and why it matters; Innovation strategy; Identifying strategic capabilities; Leadership and organization of innovation; A process model of innovation; Sources of innovation; Search strategies for innovation; Forecasting innovation; Assessing and selecting innovation; Developing New Products & Services; Innovation through corporate ventures; Commercialization & Diffusion of Innovations; Exploiting Knowledge & Intellectual Property; Business models and innovation; Learning to manage innovation; PART II THE INNOVATION FRONTIER: User innovation; Open innovation; Discontinuous innovation Social innovation; Innovation in developing and emerging economies; Sustainability-led innovation.

Managing innovation: integrating technological, Market and organizational change, 5th edition Joe Tidd and John Bessant 978-1-1183-6063-7 • 632pp • Paperback • 2013 5th edition

M a n a g i ng innovation integrating Technological, Market and organizational Change

Joe Tidd and John BessanT

Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. The book continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the field. The new edition features content updates together with a greater focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.

TABLE OF CONTENTS: PART 1: MANAGING INNOVATION: Innovation - what it is and why it matters; Innovation as a core business process; PART 2: CONTEXT: Building the innovative organization; Developing an innovation strategy; PART 3: SEARCH: Sources of innovation; Innovation networks; PART 4: SELECT: Decision making under uncertainty; Building the innovation case; PART 5: IMPLEMENT: Creating new products and services; Exploiting open innovation and collaboration; PART 6: CAPTURE: Exploiting entrepreneurship and new ventures; Capturing the benefits of innovation; Capturing learning from innovation.

MBA Catalogue 2015/16


entRePReneuRsHiP

business Development: a Market-oriented Perspective Hans Eibe Sørensen University of Southern Denmark 978-0-470-68366-8 • 566pp Paperback • 2012

This textbook answers the basic questions: “What is business development?” “What does the business developer do?” and “What characterises good, structured, effective business development?” Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. TABLE OF CONTENTS Chapter 1. Introduction and Default Positions Module 1. The Business Developer’s Mindset Chapter 2. Business Development Chapter 3. Market Orientation Chapter 4. Innovation, the Entrepreneur, and Entrepreneurial Orientation Chapter 5. Business Models and Business Plans Module 2. The Business Developer’s Toolbox Chapter 6. Strategy and Strategic Management Chapter 7. The Business Environment – value creation I Chapter 8. Resources and Organization Design – value creation II Chapter 9. Value Appropriation and Property rights Module 3. Crafting and Executing the Business Plan Chapter 10. The Marketing Plan – marketing management and market research Chapter 11. The Organization Plan – organizational development and governance Chapter 12. The Finance Plan – financial statements, arrangements, and valuation Chapter 13. Connecting the Dots – executing the business plan

enterprise in action: a guide to entrepreneurship Peter Lawrence, Loughborough University 978-1-119-94528-4 • 320pp • Paperback • 2013

Based on a study of 80 companies, this welcome new guide to the world of entrepreneurship offers invaluable lessons for the student and the practical entrepreneur alike. For the student it breathes fresh life into the standard curriculum topics, analyzing them in the context of a wide range of current real-world examples. For business practitioners it shows how practical success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competence. BRIEF TABLE OF CONTENTS:

Patterns in Entrepreneurial, Opportunity, Something New, Reconfiguration, Riding Trends, Biography and Capability, Take Off to Cruising Altitude, Entry Barriers, A New Life, A Longer Life, Industry Dynamics, Patterns of Development, Chain Reactions.

business Model generation: a Handbook for Visionaries, game changers, and challengers Alexander Osterwalder and Yves Pigneur 978-0-470-87641-1 • 288pp • Paperback • 2010

the innovator’s Path: How individuals, teams, and organizations can Make innovation business-as-usual Madge M. Meyer 978-1-118-53732-9 • 232pp • Hardcover • 2013

The Innovator’s Path introduces business readers to thought leader Madge M. Meyer’s unique, cross-cultural perspective on corporate innovation. The book presents eight essential disciplines (Listen, Lead, Position, Promote, Connect, Commit, Execute, and Evolve) that pave the way for individuals, teams, and organizations to continually innovate in ways that create new business value.

Disruptive new business models for winning in changing markets are the critical need of our generation. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation teaches the practical innovation techniques used today by leading companies worldwide to help readers learn how to systematically understand, design, and implement a new business model—or analyze and renovate an old one. TABLE OF CONTENTS The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into “the making of” Business Model Generation.

www.wiley.com/go/mbacatalogue

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innoVation

innovation governance: How top Management organizes and Mobilizes for innovation

growth champions: the battle for sustained innovation leadership The Growth Agenda

Jean-Philippe Deschamps IMD and Beebe Nelson

978-1-119-95413-2 • 344pp Paperback • 2012

Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, readers will learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack. TABLE OF CONTENTS PART I – THE GROWTH AGENDA: THE CHANGING DYNAMICS OF INNOVATION 1 – Why Growth? The Economist’s Perspective 2 – Alternative Strategic Approaches to Growth 3 – Drivers of Change 4 – New Approaches to Growth PART II – THE GROWTH CHAMPIONS 5 – Nestlé and PepsiCo – Changing food and drink for the better 6 – Audi and Samsung Electronics – Design as the growth driver 7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 8 – Starwood Hotels and Inditex – Delivering a unique customer experience 9 – Amazon and Google – Expertly using data to get ever closer to customers 10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 11 – Rolls-Royce and ARM – Technology partnerships for growth 12 – BASF and Shell – Growth in a resource-constrained world 13 – Tata and Bharti – Leapfrogging from India 14 – LEGO and Apple – Bringing magic to the everyday PART III – THE GROWTH CHALLENGE: LESSONS FOR THE FUTURE 15 – Key Characteristics 16 – Further Common Traits 17 – Future Challenges 18 – The Growth Agenda – The Essential Implications

978-1-118-58864-2 • 376pp • Hardcover • 2014

Innovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for encouraging and focusing innovation by explaining what innovation governance is, the various models for governance and their advantages and disadvantages, how to assess and improve governance practices, and behavioural tactics for maximising the effectiveness of governance. It offers guidance for everyone from the boardroom through senior management, illustrating effective governance models with real case studies from a range of companies in the United States, Europe, and Asia. CONTENTS PART I: ADDRESSING THE INNOVATION GOVERNANCE CHALLENGE Chapter 1: What Is Innovation Governance? Chapter 2: Governing Innovation in Practice: The Role of the Board of Directors; Chapter 3: Governing Innovation in Practice: The Role of the Top Management Team PART II: CHOOSING BETWEEN ALTERNATIVE GOVERNANCE MODELS Chapter 4: Why Focus on Innovation Governance Models? Chapter 5: Innovation Governance Models Chapter 6: Which Models Seem to Work and Why? PART III: LEARNING FROM THE FIELD Chapter 7: Leading from the Top Example 1: IBM’s Innovation Governance Model: A Succession of CEOs Oversees ‘Continuous Transformation’ Chapter 8: Leading from the Top Example 2: Corning’s Innovation Governance Model: Two Executive Councils Execute Hands-on Governance Chapter 9: Appointing Individual Champions Example 1: Nestlé’s Innovation Governance Model: CTO in Partnership with Business Heads Chapter 10: Appointing Individual Champions Example 2: DSM’s Innovation Governance Model: The Entrepreneurial CIO Chapter 11: Setting up a Collective Governance System Example: Tetra Pak’s Innovation Governance Model: High-Level Cross-Functional Steering Groups PART IV: DESIGNING YOUR OWN GOVERNANCE SYSTEM AND MAKING IT WORK Chapter 12: Getting Started – How Michelin Has Rethought its Governance Model Chapter 13: Recognizing the Imperatives for an Effective Governance System Chapter 14: Aligning Individual and Collective Innovation Leadership

also aVailable

innovation leaders: How senior executives stimulate, steer and sustain innovation Jean-Philippe Deschamps 978-0-470-51524-2 • 456 pages Hardcover • April 2008

MBA Catalogue 2015/16


finance

neW eDition

financial economics Dr. Frank J. Fabozzi, Edwin H. Neave, and Guofu Zhou

APPLIED CORPORATE FINANCE

978-0-470-59620-3 • 652pp • Hardcover • 2011

Introduction to Financial Economics presents an introduction to basic financial Financial ideas through a strong grounding in Economics microeconomic theory. This calculus based text explores the theoretical framework for analyzing the decisions by individuals and managers of firms, an area which is common to both the financial economics and microeconomics. It also explores the interplay of these decisions on the prices of financial assets. .ZIVS2.IJWbbQd-L_QV06MI^Md/]WN]BPW]

3RD EDITION

A S W A T H

D A M O D A R A N

applied corporate finance, fourth edition Aswath Damodaran 978-1-118-80893-1 • 656 pages Paperback • January 2015

The latest edition of this text provides the practical advice students and practitioners need rather than solely concentrating on debate theory, assumptions, or models. Unlike other books in the field, Applied Corporate Finance applies corporate finance to real companies. This new edition features six realworld core companies to study and follow, with business decisions being classified for students into three groups: investment, financing, and dividend decisions.

Multinational finance: evaluating opportunities, costs, and Risks of operations, fifth edition

international financial Management

Kirt C. Butler

Alan C. Shapiro and Peter Moles

978-1-1182-7012-7 • 681pp • Paperback October 2012

978-1-118-92932-2 • 720 pages Paperback • 2014

Multinational Finance, Fifth Edition assumes the viewpoint of the financial manager of a multinational corporation with investment or financial operations in more than one country. This book provides a framework for evaluating the many opportunities, costs, and risks of multinational operations in a manner that allows readers to see beyond the math and terminology surrounding this field to realize the general principles of multinational financial management. If you’re looking for the best way to gain a firm understanding of multinational finance, look no further than the fifth edition of this classic text.

Designed for students taking courses in international finance, international financial management, multinational finance and multinational financial management, International Financial Management offers a variety of real-life examples, both numerical and institutional, that demonstrate the use of financial analysis and reasoning in solving international financial problems.

EUROPEAN EDITION

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corporate finance: theory and Practice, fourth edition Pierre Vernimmen, Pascal Quiry, Maurizio Dallocchio, Yann Le Fur, Antonio Salvi 978-1-118-84933-0 • Paperback • 1000pp • 2014

Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and common sense presentation. Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools.

CORPORATE FINANCE

corporate finance Peter Moles, Robert Parrino and David S. Kidwell 978-0-470-68370-5 • 970pp • Paperback • 2011

Adopting a modular format, Corporate Finance helps students develop the intuition and analytical skills necessary to effectively apply financial tools in real-world decisionmaking situations. The authors provide a fully integrated framework for understanding how value creation relates to all aspects of corporate finance; whether it be evaluating an investment opportunity, determining the appropriate financing for a business, or managing working capital. This unique and integrated framework also provides robust coverage of problem solving and decision-making skills. PETER MOLES, ROBERT PARRINO, DAVID KIDWELL

Supporting materials can be found at: www.vernimmen.com

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finance

the economics of banking, 3rd edition Kent Matthews and John Thompson 978-1-118-63920-7 • 320pp • Paperback • 2014

Economics of Banking is aimed at MBA students taking courses in banking. The text focuses on banking trends and operations in a microeconomic context, incorporating theoretical material with practical aspects of banking. TABLE OF CONTENTS: Chapter 1 Trends in Domestic and International Banking. Chapter 2 Financial Intermediation: The Impact of the Capital Market. Chapter 3 Banks and Financial Intermediation. Chapter 4 Banking Typology. Chapter 5 International Banking Chapter 6 The Theory of the Banking Firm. Chapter 7 Models of Banking Behaviour. Chapter 8 Credit Rationing. Chapter 9 Securitization. Chapter 10 Banking Efficiency and the Structure of Banking. Chapter 11 Banking Competition Chapter 12 Bank Regulation. Chapter 13 Risk Management. Chapter 14 The Macroeconomics of Banking

corporate Risk Management, second edition Tony Merna, Faisal F. Al-Thani 978-0-470-51833-5 • 440pp • Hardcover • 2008

Fully updated from the first edition, this book compares and contrasts tools and techniques used in risk management, showing readers how to implement a generic risk management mechanism. Including up-to-date guidance on new regulations in corporate governance, including updates on the Turnbull and Sarbanes Oxley acts, the Higgs report and European legislation, the book presents a fully updated and expanded model framework for analysing risk at corporate, strategic business and project levels.

behavioral finance: investors, corporations, and Markets H. Kent Baker and John R. Nofsinger 978-0-470-49911-5 • 757pp • Hardcover • 2010

This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences. MBA Catalogue 2015/16

investment banking: Valuation, leveraged buyouts, and Mergers & acquisitions, university 2nd edition Joshua Rosenbaum & Joshua Pearl 9781118472200 • 496pp • Paperback • 2013

The No. 1 Guide to Investment Banking and Valuation Methods A perfect guide for those seeking to learn the fundamentals of valuation, M&A, and corporate finance used in investment banking and professional investing. It provides students with an invaluable education as well as a much-needed edge for gaining entry to the ultra-competitive world of professional finance. With the new fully revised edition, the authors have added the most comprehensive, rigorous set of intuition-building and problem-solving ancillaries anywhere, all of which promised to become essential, knowledge enhancing tools for professionals, and professors and students. This University Edition also includes access to an instructor’s companion site: www.wiley.com/go/investmentbanking2e

investment banking Workbook 9781118456118 • 272pp • Paperback • 2013

The ideal complement to Investment Banking, University Second Edition— enabling you to truly master and refine the core skills at the centre of the world of finance. This comprehensive study guide provides an invaluable opportunity to explore your understanding of the strategies and techniques covered in the main text before putting them to work in real-world situations. The Workbook parallels the main book chapter by chapter, and contains over 400 problem-solving exercises and multiple-choice questions.

investment banking focus notes 9781118586082 • 272pp Paperback • 2013

Investment Banking Focus Notes provides a comprehensive, yet streamlined, review of the basic skills and concepts discussed in Investment Banking, University 2nd Edition. The focus notes are designed for use both as a companion to the book, as well as on a standalone basis. Investment Banking focuses on the primary valuation methodologies currently used on Wall Street—namely, comparable companies analysis, precedent transactions analysis, DCF analysis, and LBO analysis—as well as detailed M&A analysis from both a sell-side and buy-side perspective. Focus Notes seeks to help solidify knowledge of these core financial topics as true mastery must be tested, honed, and retested over time. It is the ultimate self-help tool for students, job seekers, and existing finance professionals, as well as in formal classroom and training settings.


finance

applied Mergers and acquisitions, university edition Robert F. Bruner and Joseph R. Perella 9780471395348 • 1056pp • Paperback • 2004

Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to forces of turbulence in their environment. Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. By addressing the key factors of M&A success and failure, Applied Mergers and Acquisitions can help readers do this. Written by one of the foremost thinkers and educators in the field, this invaluable resource teaches readers the art and science of M&A valuation, deal negotiation, and bargaining, and provides a framework for considering trade-offs in an effort to optimize the value of any M&A deal.

Credit Risk

Measurement In and Out of the Financial Crisis New Approaches to Value at Risk and Other Paradigms THIRD EDITION

Markets for Managers: a Managerial economics Primer Anthony J. Evans 978-1-118-86796-9 • Hardback • 272pp • 2014

Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions.

Dr. Anthony Saunders and Dr. Linda Allen 978-0-470-47834-9 • 380pp • Hardcover • 2010

Credit Risk Management In and Out of the Financial Crisis dissects the 2007-2008 ANTHONY SAUNDERS Credit Crisis and provide solutions for LINDA ALLEN professionals looking to better manage risk through modeling and new technology. The book is completely updated to reflect new regulation stemming from the crisis. The authors provide everything from the implications of new regulation to how the new rules will change everyday activity in the finance industry.

FIFTH EDITION

neW

credit Risk Measurement: in and out of the financial crisis: new approaches to Value at Risk and other Paradigms, third edition

MERGERS, ACQUISITIONS, AND

CORPORATE

RESTRUCTURINGS PAT R I C K A . G A U G H A N

Mergers, acquisitions, and corporate Restructurings, fifth edition Dr. Patrick A. Gaughan 978-0-470-56196-6 • 672pp • Hardcover • 2010

Mergers, Acquisitions, and Corporate Restructurings, Fifth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions.

neW

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financial Markets operations Management Keith Dickinson 978-1-118-84391-8 • Hardcover • 472pp • 2015

Financial Market Operations Management offers anyone involved with administering, maintaining, and improving the IT systems within financial institutions a comprehensive text that covers all the essential information for managing operations. The book is comprehensive, practical, and covers the five essential areas of operations and management including participation and infrastructure, trade life cycle, asset servicing, technology, and the regulatory environment.

Problems and solutions in Mathematical finance stochastic calculus Vol 1 Eric Chin, Sverrir Olafsson, Dian Nel 978-1-119-96583-1 • Hardback • 400pp • 2014

This volume introduces the reader to the basic stochastic calculus concepts required for the study of this important subject, providing a large number of worked examples which enable the reader to build the necessary foundation for more practical orientated problems in the later volumes. Through this application and by working through the numerous examples, the reader will properly understand and appreciate the fundamentals that underpin mathematical finance. Vol 2 “Equity Derivatives” will be available later in 2015

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finance

neW eDition

neW eDition

Valuation, university edition Measuring and Managing the Value of companies, sixth edition

Valuation Workbook: step-bystep exercises and tests to Help You Master Valuation, sixth edition

McKinsey & Company Inc., Tim Koller, Marc Goedhart, David Wessels, Barbara Schwimmer, Franziska Manoury

McKinsey & Company Inc., Tim Koller, Marc Goedhart, David Wessels, Barbara Schwimmer, Franziska Manoury

978-1-118-87373-1 • Paperback • 920pp • 2015

978-1-118-87387-8 • 264pp • Paperback • 2015

This book contains a solid framework for valuation: analyzing historical performance, including reorganizing a company’s financial statements to reflect economic rather than accounting performance; forecasting performance, with emphasis on not just the mechanics of forecasting but also how to think about a company’s future economics; estimating the cost of capital with practical tips that aren’t found in textbooks; interpreting the results of a valuation in light of a company’s competitive situation; and linking a company’s valuation multiples to the core drivers of its performance. Valuation 6e University Edition will contain many features and ancillaries essential to professors and students in classroom situations. Included:

The Workbook to Valuation, complements the comprehensive knowledge found in the cloth edition. Along with a complete answer key, the Sixth Edition also covers such essentials as what drives value creation, value metrics, M&A and joint ventures, valuation frameworks, how to analyze historical information, estimating the cost of capital and continuing value, forecasting performance, and calculating results. BRIEF TABLE OF CONTENTS: PART I: QUESTIONS. PART II: ANSWERS.

• New chapter content on advanced valuation techniques • Updated and fully revised case studies showing how vital valuation techniques and principles are applied in real world situations, with instructions on how to apply real option analysis to corporate valuation • End of chapter questions and review • Online instructor’s manual, test bank, power point lectures, and other value-add learning materials used at major business schools such as Wharton and Georgetown.

Damodaran on Valuation, second edition security analysis for investment and corporate finance Aswath Damodaran 9780471751212 • 696pp • Hardback • 2006

In today’s no-room-for-error business environment, the ability to accurately value a company’s assets—both tangible and intangible—is essential for a wide variety of professionals, whether they are inside or outside that company. Damodaran on Valuation looks at valuation from the viewpoint of both the internal corporate strategist and the external portfolio manager, addressing issues related to models and techniques for valuing a business and, just as important, explaining their application in either the operation or acquisition of that business. Damodaran on Valuation explores all aspects of valuation, from the fundamentals of estimating cash flows and discount rates to the principles underlying the use of multiples. In addition, the book addresses what are often left as loose ends in valuation—the value of control and synergy; how best to deal with cash, non-operating assets, and employee stock options when valuing a company; and the consequences of illiquidity, distress, and lack of transparency for asset value. Whether you are a manager looking to maximize a company’s value or an investor looking to beat the market, Damodaran on Valuation will give you the detailed, logical, and sensible answers you need to arrive at an accurate valuation.

MBA Catalogue 2015/16


finance

analysis of financial time series, third edition

Modern Portfolio theory and investment analysis, ninth edition

Ruey S. Tsay

Edwin J. Elton, Martin J. Gruber, Stephen J. Brown and William N. Goetzmann

978-0-470-41435-4 • 677pp • Hardcover • 2010

Analysis of Financial Time Series provides a broad, mature, and systematic introduction to current financial econometric models and their applications to modeling and prediction of financial time series data. The Third Edition utilizes real-world examples and real financial data throughout the book to apply the models and methods described. The author begins with basic characteristics of financial time series data before covering three main topics: analysis and application of univariate financial time series; the return series of multiple assets; and Bayesian inference in finance methods.

978-1-118-46994-1 • 752 pages Paperback • 2014

Modern Portfolio Theory and Investment Analysis, 9th Edition examines the characteristics and analysis of individual securities, as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management. The authors present material that captures the state of modern portfolio analysis, general equilibrium theory, and investment analysis in an accessible and intuitive manner.

TABLE OF CONTENTS: CHAPTER 1: Financial Time Series and Their Characteristics. CHAPTER 2: Linear Time Series Analysis and Its Applications. CHAPTER 3: Conditional Heteroscedastic Models. CHAPTER 4: Nonlinear Models and Their Applications. CHAPTER 5: High-Frequency Data Analysis and Market Microstructure. CHAPTER 6: Continuous-Time Models and Their Applications. CHAPTER 7: Extreme Values, Quantiles, and Value at Risk. CHAPTER 8: Multivariate Time Series Analysis and Its Applications. CHAPTER 9: Principal Component Analysis and Factor Models. CHAPTER 10: Multivariate Volatility Models and Their Applications. CHAPTER 11: State-Space Models and Kalman Filter. CHAPTER 12: Markov Chain Monte Carlo Methods with Applications.

FOUNDATIONS OF BANKING RISK

AN OVERVIEW OF BANKING, BANKING RISKS AND RISK-BASED BANKING REGULATION

RICHARD APOSTOLIK

foundations of banking Risk: an overview of banking, banking Risks, and Riskbased banking Regulation GARP (Global Association of Risk Professionals) 978-0-470-44219-7 • 264pp • Paperback • 2009

CHRISTOPHER DONOHUE

GARP’s Foundations of Banking Risk and Regulation introduces risk professionals to the advanced components and terminology in banking risk and regulation globally. It helps them develop an understanding of the methods for the measurement and management of credit risk and operational risk, and the regulation of minimum capital requirements. The book is GARP’s required text used by risk professionals looking to obtain their International Certification in Banking Risk and Regulation. PETER WENT

TABLE OF CONTENTS: CHAPTER 1: Functions and Forms of Banking. CHAPTER 2: Managing Banks. CHAPTER 3: Banking Regulation. CHAPTER 4: Credit Risk. CHAPTER 5: The Credit Process and Credit Risk Management. CHAPTER 6: Market Risk. CHAPTER 7: Operational Risk. CHAPTER 8: Regulatory Capital and Supervision Under Basel II.

financial Risk Manager Handbook + test bank: fRM Part i / Part ii, sixth edition Philippe Jorion 978-0-470-90401-5 • 800pp • Hardcover • 2011

The core reference text for those taking GARP’s FRM® Exam and other risk professionals looking to stay current on best practices in risk management, Financial Risk Manager Handbook is filled with in-depth insights and practical advice. Presented in a clear and consistent fashion, this completely updated Sixth Edition mirrors recent updates to the new two-level Financial Risk Manager (FRM) exam, and is fully supported by GARP as the trusted way to prepare for the rigorous and renowned FRM certification. BRIEF TABLE OF CONTENTS: PART I: FOUNDATIONS OF RISK MANAGEMENT. II: QUANTITATIVE ANALYSIS. PART III: FINANCIAL MARKETS AND PRODUCTS. PART IV: VALUATION AND RISK MODELS. PART V: MARKET RISK MANAGEMENT. PART VI: CREDIT RISK MANAGEMENT. PART VII: OPERATIONAL AND INTEGRATED RISK MANAGEMENT. PART VIII: INVESTMENT RISK MANAGEMENT.

I NVEST MENT

E

investment ethics Sarah Peck 978-0-470-43453-6 • 304pp • Paperback • 2010

Sarah W. Peck’s Investment Ethics is an applied and uniquely focused textbook that provides students with the tools, examples, and exercises they need to understand ethical concepts and consequences in the practice of finance; especially regarding investments. This text serves not only as a key tool in the classroom, but also a longstanding guide for examining the ethical practices of companies and organizations. S A R A H

P E C K

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finance

fundamentals of actuarial Mathematics, second edition Fundamentals of Actuarial Mathematics

S. David Promislow 978-0-470-68411-5 • 466pp • Hardcover • 2011

Second Edition S. David Promislow

An ideal text for students planning for a professional career as actuaries, Fundamentals of Actuarial Mathematics provides a comprehensive introduction to actuarial mathematics, covering both deterministic and stochastic models of life contingencies, as well as more advanced topics such as risk theory, credibility theory and multi-state models. The Second Edition includes additional material on credibility theory, continuous time multi-state models, more complex types of contingent insurances, flexible contracts such as universal life, the risk measures VaR and TVaR. BRIEF TABLE OF CONTENTS: PART I: THE DETERMINISTIC MODEL. PART II: THE STOCHASTIC MODEL. PART III: RISK THEORY.

S I D D H A R T H A

J H A

INTEREST R ATE

MARKETS

interest Rate Markets: a Practical approach to fixed income Siddhartha Jha 978-0-470-93220-9 • 368pp • Hardcover • 2011

A

Interest Rate Markets helps students to understand the structural nature of the rates markets and to develop a framework for thinking about these markets intuitively, rather than focusing on mathematical models. The book discusses the typical quantitative tools used to analyze rates markets such as regression, looks at the range of fixed income markets on the cash side, analyzes interest rate movements, and delves into derivatives side of the business. PR ACTICA L A PPROACH TO

FIXED INCOME

+ WEBSITE

Features a companion website with step-by-step calculations of the trading strategies described in the book

TABLE OF CONTENTS: CHAPTER 1: Tools of the Trade. CHAPTER 2: Introduction to Bonds. CHAPTER 3: Overview of Fixed Income Markets. CHAPTER 4: Introduction to Futures Markets. CHAPTER 5: Introduction to Swaps. CHAPTER 6: Understanding Drivers of Interest Rates. CHAPTER 7: Carry and Relative Value Trades. CHAPTER 8: Hedging Risks in Interest Rate Products. CHAPTER 9: Trading Swap Spreads. CHAPTER 10: Interest Rate Options and Trading Volatility. CHAPTER 11: Treasury futures basis and rolls. CHAPTER 12: Conditional Trades.

MBA Catalogue 2015/16

introduction to Private equity, second edition Venture, growth, lbo & turn-around capital Cyril Demaria 9781118571927 • 408pp • Hardback • 2013

Introduction to Private Equity, Second Edition covers the private equity industry as a whole, putting its recent developments (such as secondary markets, crowdfunding, venture capital in emerging markets) into perspective. The book covers its organization, governance and function, then details the various segments within the industry, including Leveraged Buy-Outs, Venture Capital, Mezzanine Financing, Growth Capital, Distressed Debt, Turn-Around Capital, Funds of Funds and beyond. Finally, it offers a framework to anticipate and understand its future developments. This book provides a balanced perspective on the corporate governance challenges affecting the industry and draws perspectives on the evolution of the sector, following a major crisis.

Private equity as an asset class, second edition Guy Fraser-Sampson 9780470661383 • 280pp • Hardback • 2010

Guy Fraser-Sampson draws upon more than twenty years of experience of the private equity industry to provide a practical guide to mastering the intricacies of this highly specialist asset class. Aimed equally at investors, professionals and business school students, it starts with such fundamental questions as ‘what is private equity?’ and progresses to detailed consideration of different types of private equity activity such as venture capital and buyout. In short, readers will find that this new edition takes their understanding of the asset class to new heights.


finance

fixed-income securities: Valuation, Risk Management and Portfolio strategies

an introduction to equity Derivatives, second edition theory and Practice

Lionel Martellini, Philippe Priaulet and Stéphane Priaulet

Sebastien Bossu and Philippe Henrotte

978-0-470-85277-4 • 662pp • Paperback • 2003

9781119961857 • 248pp • Hardback 10 Apr 2012

The text offers an accessible and detailed account of interest rates and risk management in bond markets. It develops insights into different bond portfolio strategies, and illustrates how various types of derivative securities can be used to shift the risks associated with investing in fixed-income securities. It also provides extensive coverage on all sectors of the bond market, and the techniques for valuing bonds.

University Edition

Fixed Income

Securities Tools for Today’s Markets THIRD EDITION

fixed income securities: tools for today’s Markets, third edition, university edition Bruce Tuckman, PhD and Angel Serrat, PhD 978-0-470-90403-9 • 634pp • Paperback • 2011 978-0-470-89169-8 • 620pp • Hardcover • 2011

Fixed Income Securities, Third Edition is full of examples, applications, and case studies. BRUCE TUCKMAN Practically every quantitative concept is ANGEL SERRAT illustrated through real market data. This practice-oriented approach makes the book particularly useful for the working professional. This University Edition includes problems which students can use to test and enhance their understanding of the text. TABLE OF CONTENTS: PART I: THE RELATIVE PRICING OF SECURITIES WITH FIXED CASH FLOWS. CHAPTER 1: Prices, Discount Factors, and Arbitrage. CHAPTER 2: Spot, Forward, and Par Rates. CHAPTER 3: Returns, Spreads, and Yields. PART II: MEASURES OF INTEREST RATE RISK AND HEDGING. CHAPTER 4: One-Factor Risk Metrics and Hedges. CHAPTER 5: Multi-Factor Risk Metrics and Hedges. CHAPTER 6: Empirical Approaches to Risk Metrics and Hedging. PART III: TERM STRUCTURE MODELS. CHAPTER 7: The Science of Term Structure Models. CHAPTER 8: The Evolution of Short Rates and the Shape of the Term Structure. CHAPTER 9: The Art of Term Structure Models: Drift . CHAPTER 10: The Art of Term Structure Models: Volatility and Distribution. CHAPTER 11: The Gauss+ and LIBOR Market Models. PART IV: SELECTED SECURITIES AND TOPICS. CHAPTER 12: Repurchase Agreements and Financing. CHAPTER 13: Forwards and Futures: Preliminaries. CHAPTER 14: Note and Bond Futures. CHAPTER 15: Short-Term Rates and Their Derivatives. CHAPTER 16: Swaps. CHAPTER 17: Arbitrage with Financing and Two-Curve Discounting. CHAPTER 18: Fixed Income Options. CHAPTER 19: Corporate Bonds and Credit Default Swaps. CHAPTER 20: Mortgages and MortgageBacked Securities. CHAPTER 21: Curve Construction.

An Introduction to Equity Derivatives is the updated and expanded second edition of the popular Finance and Derivatives: Theory and Practice. Designed for new practitioners, investors and students, the content covers all of the fundamentals of quantitative finance clearly and concisely. Each chapter of the book includes numerous illustrations and exercises accompanied by the relevant financial theory, covering key topics such as present value, arbitrage pricing, portfolio theory, derivatives pricing, delta-hedging and the Black-Scholes model. Each topic is introduced to the reader in a succinct and consistent style that makes the complex subject matter accessible for those who have no financial background. Written by the internationally respected author team of Sébastien Bossu and Philippe Henrotte, An Introduction to Equity Derivatives is an excellent resource for finance professionals and investors looking to acquire an understanding of financial derivatives theory and practice.

futures, options and swaps, fifth edition Robert Kolb and James A. Overdahl 9781405150491 • 840pp • Hardback • 2007

Written in an accessible, non-technical style, Futures, Options, and Swaps is the most comprehensive text on derivatives markets available. As the only book to utilize such a reader-friendly, instructive approach, students will find the material readily comprehensible without a professor’s guidance, thereby freeing instructors to cover only the vital topics, or to teach a more technical course. This fifth edition has been extensively revised to address the most recent developments in this rapidly evolving field. An accompanying website can be found online at www.blackwellpublishing.com/kolb, containing the OPTION! programme that allows the user to compute virtually every option and swap value discussed in this book, as well as many of the relationships among different option prices. The website also includes more than 80 exercises designed to enhance the understanding of option pricing principles and applications.

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Derivatives Demystified, second edition a step-by-step guide to forwards, futures, swaps and options Andrew M. Chisholm 9780470749371 • 288pp • Hardback 16 Jul 2010

Derivatives Demystified provides a step-bystep guide to the subject, enabling the reader to have a solid, working understanding of key derivative products. This new edition is fully revised to reflect the many changes the derivatives markets have seen over the last three years. New material will include a comprehensive history of derivatives, leading up to their use and abuse in the current credit crisis.  It will also feature new chapters on regulation and control of derivatives, commodity derivatives, credit derivatives and structured products and new derivative markets including inflation linked and insurance linked products.

understanding financial Management a Practical guide H. Kent Baker and Gary Powell 9780631231004 • 504pp • Paperback • 2005

Designed for those who want to gain an understanding of the fundamental concepts and techniques used in financial management. Bridging the gap between financial theory and practice, the authors present fundamental concepts in an intuitive and nontechnical way, and provide numerous practical financial tips to readers. The focus is on current practice, using results from recent surveys to show the most popular techniques and approaches used by financial managers today. A range of instructor’s resources are available at the accompanying website. Visit www.blackwellpublishing.com/baker for full details.

MBA Catalogue 2015/16

the trade lifecycle: behind the scenes of the trading Process Robert P. Baker 978-0-470-68591-4 • 320pp • Hardcover • 2010

The Trade Lifecycle: Behind the Scenes of the Trading Process is a guide to the trade lifecycle and it inherent risks and weaknesses. The book dissects a trade into its component parts, tracking it from preconception to maturity, and examines how the trade affects each business function of a financial institution. As well as illustrating each part of the trade process it highlights the legal, operational, liquidity, credit and market risks to which the trade is exposed. Readers will benefit from a full understanding of all parts of the trade process, including derivative and credit derivative trades and will also see, with examples where appropriate, how the mismanagement of these risks led to the recent financial crisis.

3

rd

Edition

INVESTMENT VALUATION Tools and Techniques for Determining the Value of Any Asset

investment Valuation: tools and techniques for Determining the Value of any asset, university edition, third edition Aswath Damodaran 978-1-118-13073-5 • 992pp • Paperback • 2012 978-1-118-01152-2 • 992pp • Hardcover • 2012

This indispensable guide is a must read for students wishing to gain a better understanding of investment valuation and its methods. Investment Valuation comprehensively introduces students and investment professionals to the range of valuation models available and how to chose the right model for any given asset valuation scenario.

ASWATH DAMODARAN

TABLE OF CONTENTS: CHAPTER 1: Introduction to Valuation. CHAPTER 2: Approaches to Valuation. CHAPTER 3: Understanding Financial Statements. CHAPTER 4: The Basics of Risk. CHAPTER 5: Option Pricing Theory and Models. CHAPTER 6: Market Efficiency—Definition, Tests, and Evidence. CHAPTER 7: Riskless Rates and Risk Premiums. CHAPTER 8: Estimating Risk Parameters and Costs of Financing. CHAPTER 9: Measuring Earnings. CHAPTER 10: From Earnings to Cash Flows. CHAPTER 11: Estimating Growth. CHAPTER 12: Closure in Valuation: Estimating Terminal Value. CHAPTER 13: Dividend Discount Models. CHAPTER 14: Free Cash Flow to Equity Discount Models. CHAPTER 15: Firm Valuation: Cost of Capital and Adjusted Present Value Approaches. CHAPTER 16: Estimating Equity Value per Share. CHAPTER 17: Fundamental Principles of Relative Valuation. CHAPTER 18: Earnings Multiples. CHAPTER 19: Book Value Multiples. CHAPTER 20: Revenue Multiples and Sector-Specific Multiples. CHAPTER 21: Valuing Financial Service Firms. CHAPTER 22: Valuing Firms with Negative or Abnormal Earnings. CHAPTER 23: Valuing Young or Start-Up Firms. CHAPTER 24: Valuing Private Firms. CHAPTER 25: Aquisitions and Takeovers. CHAPTER 26: Valuing Real Estate. CHAPTER 27: Valuing Other Assets. CHAPTER 28: The Option to Delay and Valuation Implications. CHAPTER 29: The Options to Expand and to Abandon: Valuation Implications. CHAPTER 30: Valuing Equity in Distressed Firms. CHAPTER 31: Value Enhancement: A Discounted Cash Flow Valuation Framework. CHAPTER 32: Value Enhancement: Economic Value Added, Cash Flow Return on Investment, and Other Tools. CHAPTER 33: Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees, and Simulations. CHAPTER 34: Overview and Conclusion.


finance

neW eDition

the Principles of banking

Risk Management and financial institutions fourth edition John Hull 978-1-118-95594-9 • Paperback • 752pp • 2015

This new fourth edition has been updated to reflect the major developments in the industry, including the finalization of Basel III, the fundamental review of the trading book, SEFs, CCPs, and the new rules affecting derivatives markets. There are new chapters on enterprise risk management and scenario analysis. Comprehensive ancillary materials include software, practice questions, and all necessary teaching supplements, facilitating more complete understanding and providing an ultimate learning resource.

CAlA LEVEL 1 An Introduction to Core Topics in Alternative Investments

Moorad Choudhry 978-0-470-82521-1 • 350pp • Hardcover • 2012

The ultimate guide for bank senior management, graduates and post- graduate students in banking & finance, The Principles of Banking shows how to survive and thrive throughout the business cycle. Explaining the keys to success for all banks that bankers need to follow during good times in order to be prepared for the bad, this valuable resource provides in-depth technical analysis of exactly what constitutes good banking practice.

caia level i: an introduction to core topics in alternative investments, second edition

caia level ii: advanced core topics in alternative investments, second edition

CAIA Association and Mark J. P. Anson

CAIA Association

978-1-118-25096-9 • 896pp • Hardcover • 2012

978-1-1183-6975-3 • 716pp Hardcover • October 2012

The official study text for the Level I Chartered Alternative Investment Analyst (CAIA) exam, CAIA Level I contains all material on alternative investments that a potential Level I candidate would need to know as they prepare for the exam. The information found here will help students build a solid foundation in both traditional and alternative investment markets. SECOND EDITION

Mark J. P. Anson

with Donald R. Chambers, Keith H. Black, and Hossein Kazemi CAIA Knowledge Series

Eli Talmor Florin Vasvari

international private equity

international Private equity Eli Talmor and Florin Vasvari

Written under the direction of the CAIA Association, with insights from many practicing and eminent professionals in this field, CAIA Level II: Advanced Core Topics in Alternative Investments, Second Edition contains virtually all the material on alternative investments a potential Level II candidate would need to know as they prepare for the exam—a multifaceted assembly of questions and problemsolving tasks. Since the tools and terms introduced in Level I provide the basis for the second level of this program, the information found here will continue to focus on the issues associated with the alternative investment arena, but in greater depth and in the context of risk management and asset allocation.

978-0-470-97170-3 • 764pp • Hardcover • 2011

Much more than a simple case book, however, International Private Equity provides a valuable overview of the private equity industry and uses the studies to exemplify all stages of the deal process, and to illustrate such key topics as investing in emerging markets; each chapter guides the reader with an authoritative narrative on the topic treated. Covering all the main aspects of the private equity model, the book includes treatment of fund raising, fund structuring, fund performance measurement, private equity valuation, due diligence, modeling of leveraged buyout transactions, and harvesting of private equity investments.

David Besanko

| David Dranove | Mark Shanley | Scott Schaefer

economics of strategy, sixth edition David Besanko, David Dranove, Scott Schaefer, and Mark Shanley 978-1-118-31918-5 • 624pp • Paperback • 2013

The sixth edition of Besanko’s Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic International Student Version theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

ECONOMICS of STRATEGY Sixth Edition

BRIEF TABLE OF CONTENTS: PART 1: FIRM BOUNDARIES. PART 2: MARKET AND COMPETITIVE ANALYSIS. PART 3: STRATEGIC POSITION AND DYNAMICS. PART 4: STRATEGIC POSITION AND DYNAMICS.

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I N V EST M E N T

S E R I ES

INTERNATIONAL FINANCIAL STATEMENT ANALYSIS S E C O N D

E D I T I O N

Thomas R. Robinson, CFA • Elaine Henry, CFA • Wendy L. Pirie, CFA • Michael A. Broihahn, CFA Foreword by Anthony T. Cope, CFA

international financial statement analysis (cfa institute investment series), second edition Thomas R. Robinson, Elaine Henry, Wendy L. Pirie, and Michael A. Broihahn 978-0-470-91662-9 • 1040pp • Hardcover • 2012

Fully updated with new standards and methods for a post crisis world, this Second Edition of International Financial Statement Analysis covers the mechanics of the accounting process; the foundation for financial reporting; the differences and similarities in income statements, balance sheets, and cash flow statements around the world; examines the implications for securities valuation of any financial statement element or transaction, and shows how different financial statement analysis techniques can provide valuable clues into a company’s operations and risk characteristics. TABLE OF CONTENTS:

CHAPTER 1: Financial Statement Analysis: An Introduction. CHAPTER 2: Financial Reporting Mechanics. CHAPTER 3: Financial Reporting Standards. CHAPTER 4: Understanding Income Statements. CHAPTER 5: Understanding Balance Sheets. CHAPTER 6: Understanding Cash Flow Statements. CHAPTER 7: Financial Analysis Techniques. CHAPTER 8: Financial Statement Analysis: Applications. CHAPTER 9: Inventories. CHAPTER 10: Long-Lived Assets. CHAPTER 11: Income Taxes. CHAPTER 12: Non-Current (Long-Term) Liabilities. CHAPTER 13: Employee Compensation: Post-Employment and Share-Based. CHAPTER 14: Intercorporate Investments. CHAPTER 15: Multinational Operations. CHAPTER 16: Evaluating Financial Reporting Quality. CHAPTER 17: Integration of Financial Statement Analysis Techniques.

I N V EST M E N T

SE R I ES

INTERNATIONAL FINANCIAL STATEMENT ANALYSIS

WORKBOOK S E C O N D

E D I T I O N

international financial statement analysis Workbook (cfa institute investment series), second edition Thomas R. Robinson, Elaine Henry, Wendy L. Pirie, and Michael A. Broihahn 978-0-470-91663-6 • 208pp • Paperback • 2012

The Workbook you need to test your understanding of financial statement analysis, from the seasoned experts at the CFA Institute. This companion to International Financial Statement Analysis, Second Edition is the essential guide to this important field, written by top experts at the CFA Institute. Thomas R. Robinson, CFA • Elaine Henry, CFA • Wendy L. Pirie, CFA • Michael A. Broihahn, CFA

introduction to economics: social issues and economic thinking Wendy A. Stock 978-0-470-57478-2 • 416pp • Paperback • 2012

Introduction to Economics: Social Issues and Economic Thinking presents a realistic picture of current economic thought through an understanding of theory and the application of issues. It provides concepts in economics and how they relate to real issues in life. It delves into economics by looking at Crime, Labor Markets, Drug Use, Population etc, using the “tools” of economics.

MBA Catalogue 2015/16

Handbook of Volatility Models and their applications

WILEY HANDBOOKS IN FINANCIAL ENGINEERING AND ECONOMETRICS

HAN D BO O K O F

VOLATILITY MODELS AND

Luc Bauwens, Christian M. Hafner and Sebastien Laurent 978-0-470-87251-2 • 568pp • Hardcover • 2012

THEIR

Handbook of Volatility Models and Their Applications explores key concepts and Luc Bauwens topics essential for modeling the volatility Christian Hafner Sebastien Laurent of financial time series, both univariate and multivariate, parametric and nonparametric, high-frequency and lowfrequency. Featuring contributions from international experts in the field, the book features numerous examples and applications from real-world projects and cutting-edge research, showing step-by-step how to use various methods accurately and efficiently when assessing volatility rates. APPLICATIONS

Handbook of exchange Rates

WILEY HANDBOOKS IN FINANCIAL ENGINEERING AND ECONOMETRICS

Jessica James, Ian Marsh and Lucio Sarno

HAN D BO O K O F

EXCHANGE RATES Jessica James Ian W. Marsh Lucio Sarno

978-0-470-76883-9 • 840pp • Hardcover • 2012

Handbook of Exchange Rates is an impressive compilation of research from more than thirty-five leading researchers and experts on the topic. The book is clearly organized into five succinct Parts that explore the foreign exchange (FX) market, from its background and economic foundation to current practices, obstacles, and policies in the modern foreign exchange market.


finance

neW eDition

Risk Management in banking, fourth edition Joël Bessis 978-1-118-66021-8 • Paperback • 376pp • 2015

An Introduction to

Islamic Finance

an introduction to islamic finance: theory and Practice, second edition Zamir Iqbal, Abbas Mirakhor 978-0-470-82808-3 • 350pp • Hardcover • 2011

Now in its fourth edition, this useful guide has been updated with the latest information on ALM, Basel 3, derivatives, liquidity analysis, market risk, structured products, credit risk, securitizations, and more. The new companion website features slides, worked examples, a solutions manual, and the new streamlined, modular approach allows readers to easily find the information they need.

The first book to offer comprehensive coverage of Islamic Finance and banking Second Edition and its applications to the rest of the world, is now fully revised and updated. An Introduction to Islamic Finance: Theory and Zamir Iqbal Abbas Mirakhor Practice, Second Edition highlights the core principles of risk sharing in Islam, arguing that a risk-sharing financial system is exactly what we need to promote greater financial stability.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

CHAPTER 1: Risks and Risk Management; CHAPTER 2: Banking Regulations Overview; CHAPTER 3: Balance Sheet Management and Regulations; CHAPTER 4: Liquidity Management and Liquidity Gaps; CHAPTER 5: Interest Rate Gaps; CHAPTER 6: Hedging and Gap Management; CHAPTER 7: Economic Value of the Banking Book; CHAPTER 8: Convexity Risk in Banking; CHAPTER 9: Convexity Risk: The Case of Mortgages; CHAPTER 10: Funds Transfer Pricing Systems; CHAPTER 11: Returns, Random Shocks and Value-at-Risk; CHAPTER 12: Portfolio Risk and Factor Models; CHAPTER 13: Delta-normal VaR and Historical VaR; CHAPTER 14: Extensions of Traditional VaR; CHAPTER 15: Volatility; CHAPTER 16: Simulation of Interest Rates; CHAPTER 17: Market Risk Regulations; CHAPTER 18: Credit Risk; CHAPTER 19: Credit Risk Data; CHAPTER 20: Scoring Models and Credit Ratings; CHAPTER 21: Default Models; CHAPTER 22: Counterparty Credit Risk; CHAPTER 23: Credit Event Dependencies; CHAPTER 24: Credit Portfolio Risk: Analytics; CHAPTER 25: Credit Portfolio Risk: Simulations; CHAPTER 26: Credit Risk Regulations; CHAPTER 27: Capital Allocation and Risk Contributions; CHAPTER 28: Risk-adjusted Performance Measures; CHAPTER 29: Credit Derivatives; CHAPTER 30: Securitizations

CHAPTER 1: Introduction. CHAPTER 2: The Economic System. CHAPTER 3: Riba vs. Rate of Return. CHAPTER 4: Financial Instruments. CHAPTER 5: Risk Sharing as an Alternative to Debt. CHAPTER 6: The Islamic Financial System. CHAPTER 7: The Stability of the Islamic Financial System. CHAPTER 8: Islamic Financial Intermediation and Banking. CHAPTER 9: Capital Markets. CHAPTER 10: Nonbank Financial Intermediation. CHAPTER 11: Performance of Islamic Financial Services. CHAPTER 12: Financial Engineering. CHAPTER 13: Risk Management. CHAPTER 14: Regulation of Islamic Financial Institutions. CHAPTER 15: Corporate Governance. CHAPTER 16: Globalization and its Challenges. CHAPTER 17: Issues and Challenges.

understanding islamic finance Muhammad Ayub 9780470030691 • 542pp • Hardback Oct 2007

MOORAD CHOUDHRY

AN INTRODUCTION TO

BANKING Liquidity Risk and Asset-Liability Management

Foreword by Oldrich Masek Managing Director, JPMorgan

an introduction to banking: liquidity Risk and assetliability Management Moorad Choudhry 978-0-470-68725-3 • 384pp • Paperback • 2011

An Introduction to Banking introduces the key concepts of banking, concentrating on the application of robust risk management principles from a practitioner viewpoint, and how to incorporate these principles into bank strategy.

In Understanding Islamic Finance Muhammad Ayub introduces all the essential elements of this growing market by providing an in-depth background to the subject and clear descriptions of all the major products and processes associated with Islamic finance. This book is not only an important text for all banks and financial institutions entering this particular market with a commitment to building Islamic financial solutions, but is also essential reading for undergraduate and postgraduate students of Islamic finance.

TABLE OF CONTENTS: CHAPTER 1: Bank Business and Capital. CHAPTER 2: The Money Markets. CHAPTER 3: The Yield Curve. CHAPTER 4: Introduction to Trading and Hedging. CHAPTER 5: Asset and Liability Management I. CHAPTER 6: Asset and Liability Management II. CHAPTER 7: Asset And Liability Management III: The Alco. CHAPTER 8: Bank Liquidity Risk Management. CHAPTER 9: A Sustainable Bank Business Model: Capital, Liquidity and Leverage. CHAPTER 10: Bank Regulatory Capital.

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Essential

Mathematics for market risk management SIMON HUBBERT

essential Mathematics for Market Risk Management Simon Hubbert 978-1-1199-7952-4 • 350pp • Hardcover • 2012

Essential Mathematics for Market Risk Management presents statistical theories and shows students how to put statistical tools into action to investigate areas such as the design of mathematical models for financial volatility or calculating the value at risk for an investment portfolio.

TABLE OF CONTENTS: CHAPTER 1: Introduction. CHAPTER 2: Applied Linear Algebra for Risk Managers. CHAPTER 3: Probability Theory for Risk Managers. CHAPTER 4: Optimization Tools. CHAPTER 5: Portfolio Theory I. CHAPTER 6: Portfolio Theory II. CHAPTER 7: The Capital Asset Pricing Model (CAPM). CHAPTER 8: Risk Factor Modelling. CHAPTER 9: The Value at Risk Concept. CHAPTER 10: Value at Risk under a Normal Distribution. CHAPTER 11: Advanced Probability Theory for Risk Managers. CHAPTER 12: A Survey of Useful Distribution Functions. CHAPTER 13: A Crash Course on Financial Derivatives. CHAPTER 14: Non-linear Value at Risk. CHAPTER 15: Time Series Analysis. CHAPTER 16: Maximum Likelihood Estimation. CHAPTER 17: The Delta Method for Statistical Estimates. CHAPTER 18: Hypothesis Testing. CHAPTER 19: Statistical Properties of Financial Losses. CHAPTER 20: Modelling Volatility. CHAPTER 21: Extreme Value Theory. CHAPTER 22: Simulation Models. CHAPTER 23: Alternative Approaches to VaR. CHAPTER 24: Backtesting.

an introduction to international capital Markets: Products, strategies, Participants, second edition Andrew M. Chisholm 978-0-470-75898-4 • 448pp • Hardcover • 2009

Fully revised and updated from the hugely popular First Edition, An Introduction to International Capital Markets: Products, Strategies, Participants is an accessible and convenient one-volume introduction to international capital markets, ideal for those entering or planning to enter investment banking or asset management. TABLE OF CONTENTS: CHAPTER 1: Introduction: The Market Context. CHAPTER 2: The Money Markets. CHAPTER 3: The Foreign Exchange Market. CHAPTER 4: Major Government Bond Markets. CHAPTER 5: Bond Price Sensitivity. CHAPTER 6: The Yield Curve. CHAPTER 7: Credit Spreads and Securitization. CHAPTER 8: Equity Markets and Equity Investment. CHAPTER 9: Equity Fundamental Analysis. CHAPTER 10: Cash Flow Models in Equity Valuation. CHAPTER 11: Interest Rate Forwards and Futures. CHAPTER 12: Bond Futures. CHAPTER 13: Interest Rate Swaps. CHAPTER 14: Interest Rate Swap Valuation. CHAPTER 15: Equity Index Futures and Swaps. CHAPTER 16: Fundamentals of Options. CHAPTER 17: Option Valuation Models. CHAPTER 18: Option Pricing and Risks. CHAPTER 19: Option Strategies. CHAPTER 20: Additional Option Applications.

MBA Catalogue 2015/16

MOORAD CHOUDHRY

AN INTRODUCTION TO

BOND MARKETS

an introduction to bond Markets, fourth edition Moorad Choudhry 978-0-470-68724-6 • 472pp • Paperback • 2010

The Fourth Edition of Professor Moorad Choudhry’s benchmark reference text An Introduction to Bond Markets brings students up to date with latest developments and market practice, including the impact of the financial crisis and issues of relevance for investors. This book offers a detailed yet accessible look at bond instruments, and is aimed specifically at newcomers to the market or those unfamiliar with modern fixed income products. FOURTH EDITION

TABLE OF CONTENTS: CHAPTER 1: Introduction To Bonds. CHAPTER 2: The Yield Curve, Spot And Forward Yields. CHAPTER 3: Bond Instruments And Interest-Rate Risk. CHAPTER 4: Floating-Rate Notes And Other Bond Instruments. CHAPTER 5: The Money Markets. CHAPTER 6: The Eurobond Market. CHAPTER 7: Convertible Bonds, Mtns And Warrants. CHAPTER 8: Credit Ratings. CHAPTER 9: Inflation-Linked Bonds. CHAPTER 10: An Introduction To Asset-Backed Securities. CHAPTER 11: Introduction To Derivative Instruments. CHAPTER 12: Introduction To Credit Derivatives. CHAPTER 13: Approaches To Government Bond Trading And Yield Analysis. CHAPTER 14: Risk Management And Value-At-Risk.

Simple Tools

and techniques for enterprise risk management Second Edition

ROBERT J. CHAPMAN

simple tools and techniques for enterprise Risk Management, second edition Robert J. Chapman 978-1-1199-8997-4 • 676pp • Hardcover • 2012

The Second Edition features up-to-date materials on new threats, lessons from the recent financial crisis, and how businesses need to protect themselves in terms of business interruption, security, project and reputational risk management.

BRIEF TABLE OF CONTENTS: PART I: ENTERPRISE RISK MANAGEMENT IN CONTEXT. PART II: THE RISK MANAGEMENT PROCESS. PART III: INTERNAL INFLUENCES – MICRO FACTORS. PART IV: EXTERNAL INFLUENCES – MACRO FACTORS.


finance

an introduction to bond: Market Risk analysis Carol Alexander 978-0-470-99799-4 • 1568pp • 4 volume set in a hardback slip case • October 2008

Market Risk Analysis is the most comprehensive, rigorous and detailed resource available on risk in financial markets. Written as a series of four interlinked volumes each title is self-contained, although numerous cross-references to other volumes enable readers to obtain further background knowledge and related information.

Also AvAilAble As individuAl volumes…

Volume i: Quantitative Methods in finance 9780470998007 • 320pp • Hardcover April 2008

Quantitative Methods in Finance covers the essential mathematical and financial background for subsequent volumes. Although many readers will already be familiar with this material, few competing texts contain such a complete and pedagogical exposition of all the basic quantitative concepts required for market risk analysis. There are six comprehensive chapters covering all the calculus, linear algebra, probability and statistics, numerical methods and portfolio mathematics that are necessary for market risk analysis. This is an ideal background text for a Masters course in finance.

Volume iii: Pricing, Hedging and trading financial instruments 9780470997895 • 416pp • Hardcover May 2008

Pricing, Hedging and Trading Financial Instruments has five very long chapters on the pricing, hedging and trading of bonds and swaps, futures and forwards, options and volatility as well detailed descriptions of mapping portfolios of these financial instruments to their risk factors. There are numerous examples, all coded in interactive Excel spreadsheets, including many pricing formulae for exotic options but excluding the calibration of stochastic volatility models, for which Matlab code is provided. The chapters on options and volatility together constitute 50% of the book, the slightly longer chapter on volatility concentrating on the dynamic properties the two volatility surfaces (the implied and the local volatility surfaces) that accompany an option pricing model, with particular reference to hedging.

Volume ii: Practical financial econometrics

Volume iV: Value at Risk Models

9780470998014 • 432pp • Hardcover April 2008

9780470997888 • 450pp • Hardcover October 2008

Practical Financial Econometrics provides a detailed understanding of financial econometrics, with applications to asset pricing and fund management as well as to market risk analysis. It covers equity factor models, including a detailed analysis of the Barra model and tracking error, principal component analysis, volatility and correlation, GARCH, cointegration, copulas, Markov switching, quantile regression, discrete choice models, non-linear regression, forecasting and model evaluation.

Value at Risk Models builds on the three previous volumes to provide by far the most comprehensive and detailed treatment of market VaR models that is currently available in any textbook. The exposition starts at an elementary level but, as in all the other volumes, the pedagogical approach accompanied by numerous interactive Excel spreadsheets allows readers to experience the application of parametric linear, historical simulation and Monte Carlo VaR models to increasingly complex portfolios.

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turning students into professionals Wiley and the Chartered Financial Analyst Institute® are proud to present the CFA Institute Investment Series. This series brings together highly regarded academics and financial professionals to create essential volumes on critical topics in finance. In each CFA Institute Investment Series book, these thought leaders provide insight into theory and practice of these important issues in finance. The books are ideal for the graduate-level finance student as well as the industry practitioner. To view the full series, access free content or request an inspection copy, visit us at www.wiley.com/go/cfa economics for investment Decision Makers

corporate finance, 2nd edition

Micro, Macro, and International Economics

A Practical Approach

Christopher D. Piros, Jerald E. Pinto and Larry Harris 978-1-118-10536-8 • Hardback 768pp • 2013

economics for investment Decision Makers, Workbook Micro, Macro, and International Economics Christopher D. Piros and Jerald E. Pinto 978-1-118-11196-3 • Paperback 208pp • 2013

Valuation techniques Discounted Cash Flow, Earnings Quality, Measures of Value Added, and Real Options Edited by David Larrabee and Jason Voss 978-1-1183-9743-5 • Hardback 576pp • 2012

international financial statement analysis, 2nd edition Thomas R. Robinson, Elaine Henry, Wendy L. Pirie, and Michael A. Broihahn 978-0-470-91662-9 • Hardback 1040pp • 2012

international financial statement analysis, 2nd edition Workbook Thomas R. Robinson, Elaine Henry, Wendy L. Pirie and Michael A. Broihahn 978-0-470-91663-6 • Paperback • 208pp • 2012

MBA Catalogue 2015/16

Michelle R. Clayman, Martin S. Fridson and George H.Troughton 978-1-1181-0537-5 • Hardback 505pp • 2012

corporate finance, Workbook, 2nd edition A Practical Approach Michelle R. Clayman, Martin S. Fridson and George H. Troughton 978-1-1181-1197-0 • Paperback 131pp • 2012

the new Wealth Management, updated edition The Financial Advisor’s Guide to Managing and Investing Client Asset Harold Evensky, Thomas R Robinson and Stephen M. Horan 978-0-470-62400-5 • Hardback 797pp • 2011

investments Principles of Portfolio and Equity Analysis Michael G. Mcmillian, Jerald E. Pinto, Wendy Pirie and Gerhard Van

de Venter 978-0-470-91580-6 • Hardback 720pp • 2011

investments, Workbook Principles of Portfolio and Equity Analysis Michael G. Mcmillian, Jerald E. Pinto, Wendy Pirie and Gerhard Van de Venter 978-0-470-91582-0 • Paperback 224pp • 2011

Risk Management Foundations for a Changing Financial World Edited by Walter V. Haslett, Jr. 978-0-470-90339-1 Hardback • 797pp • 2010

equity asset Valuation, 2nd edition Jerald E. Pinto, Elaine Henry, Thomas R. Robinson, John D. Stowe & Foreword by Abby Cohen 978-0-470-57143-9 • Hardback 464pp • 2010

equity asset Valuation, 2nd edition Workbook Jerald E. Pinto, Elaine Henry, Thomas R. Robinson and John D. Stowe 978-0-470-39521-9 • Paperback 117pp • 2010

investment Performance Measurement Evaluating and Presenting Results Edited by Philip Lawton and Todd Jankowski 978-0-470-39502-8 • Hardback 970pp • 2009

Private Wealth Wealth Management In Practice Edited by Stephen M. Horan 978-0-470-38113-7 Hardback • 564pp 2009

Managing investment Portfolios, 3rd edition A Dynamic Process Edited by John L. Maginn, Donald L. Tuttle, Dennis W. McLeavey and Jerald E. Pinto 978-0-470-08014-6 • Hardback 960pp • 2007

Managing investment Portfolios, 3rd edition Workbook A Dynamic Process Edited by John L. Maginn, Donald L. Tuttle, Dennis W. McLeavey and Jerald E. Pinto 978-0-470-10493-4 • Paperback 240pp • March 2007

Quantitative investment analysis, 2nd edition Richard A. DeFusco, Dennis W. McLeavey, Jerald E. Pinto and

David E. Runkle 978-0-470-05220-4 • Hardback 600pp • 2007

Quantitative investment analysis, 2nd edition Workbook Richard A. DeFusco, Dennis W. McLeavey, Jerald E. Pinto and David E. Runkle 978-0-470-06918-9 • Paperback 216pp • 2007

fixed income analysis, 2nd edition Frank J. Fabozzi 978-0-470-05221-1 Hardback • 768pp 2007

fixed income analysis, 2nd edition Workbook Frank J. Fabozzi 978-0-470-06919-6 Paperback • 360pp 2007


HR M anageMent

Resolving conflicts at Work: ten strategies for everyone on the Job, third edition

THIRD EDITION

RESOLVING CONFLICTS

Kenneth Cloke and Joan Goldsmith

AT WORK

978-0-470-92224-8 • 400pp • Paperback • 2011

Sandra M. Reed, SPHR, and Anne M. Bogardus

PHR/SPHR ®

®

Professional in Human Resources Certification

STUDY GUIDE Fourth Edition

UPDATED FOR THE 2012 EXAMS

PHR / sPHR Professional in Human Resources certification study guide, fourth edition Sandra M. Reed, PHR, SPHR, and Anne M. Bogardus

Resolving Conflicts at Work is a guide for preventing and resolving conflicts, miscommunications, and misunderstandings T E N S T R AT E G I E S F O R E V E R YO N E O N T H E J O B at work, including dozens of techniques for revealing how the inevitable disputes and divisions in the workplace are actually opportunities for greater creativity, productivity, enhanced morale, and personal growth. In the Third Edition of this text, all chapters are completely infused with additional content, updated examples, and new case studies.

This new edition of PHR/SPHR Professional in Human Resources Certification Study Guide is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume. The Fourth Edition addresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulations.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

Introduction: Ten Strategies for Everyone on the Job. Strategy 1: Understand the Culture and Dynamics of Conflict. Strategy 2: Listen Empathetically and Responsively. Strategy 3: Search Beneath the Surface for Hidden Meaning. Strategy 4: Acknowledge and Reframe Emotions. Strategy 5: Separate What Matters from What Gets in the Way. Strategy 6: Solve Problems Paradoxically and Creatively. Strategy 7: Learn from Difficult Behaviors. Strategy 8: Lead and Coach for Transformation. Strategy 9: Explore Resistance and Negotiate Collaboratively. Strategy 10: Mediate and Design Systems for Prevention.

CHAPTER 1: Certifying Human Resource Professionals. CHAPTER 2: Core Knowledge Requirements for HR Professionals. CHAPTER 3: Business Management and Strategy. CHAPTER 4: Workforce Planning and Employment. CHAPTER 5: Human Resource Development. CHAPTER 6: Compensation and Benefits. CHAPTER 7: Employee and Labor Relations. CHAPTER 8: Risk Management

K E N N E T H C LO K E

J OA N G O L D S M I T H

F o r ew o r d by Wa r r e n B e n n i s

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employer brand Management Practical lessons from the World’s leading employers Richard Mosley 978-1-118-89852-9 • Hardback • 320pp • 2014

Includes Real-World Scenarios, In-Depth Discussion of Body of Knowledge, and Access to Exam Prep Software Featuring: + Custom Test Engine + Over 200 Sample Questions

978-1-118-28917-4 • 672pp • Paperback • 2012

+ Electronic Flashcards

SERIOUS SKILLS.

HUMAN RESOURCE MANAGEMENT

E L E V E NT H E D I T I O N

David A. DeCenzo Stephen P. Robbins

Human Resource Management, eleventh edition David A. DeCenzo, Coastal Carolina University, and Stephen P. Robbins, San Diego State 978-1-118-37971-4 • 433pp • Paperback • 2013

Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you’ll be taken step-by-step through the employer brand development process.

The authors provide a strong foundation of essential elements of HRM as well as a clear understanding of how HRM links International Student Version with business strategy. Through practical applications, the authors illustrate the importance of employees on every level of the organization, helping students understand HRM elements such as recruitment, training, motivation, retention, safety, the legal environment, and how they support successful business strategies.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

1

Introduction

12 Creative Development

2

Business Case

3

Brand Ideology

13 Translation, Validation and Adaptation

4

Brand Hierarchy and Adaptation

14 Media Channels and Behaviours

5

Strategy and Capability

15 Content Marketing

6

The Perfect Employee

7

Diversity and Segmentation

16 Communication and Content Planning

8

Reputation and Attraction

9

Engagement and Retention

10 Employer Brand Positioning and Differentiation 11 EVP Development

17 Internal Marketing and Engagement 18 Managing the Brand Experience 19 Candidate Management and On-boarding

PART 1: UNDERSTANDING HRM. CHAPTER 1: HRM in a Changing Environment. CHAPTER 2: Introduction to HR Functions. PART 2: THE LEGAL AND ETHICAL CONTEXT OF HRM. CHAPTER 3: Employment Laws. CHAPTER 4: Employer and Employee Rights. PART 3: STAFFING THE ORGANIZATION. CHAPTER 5: Effective Job Analysis. CHAPTER 6: Employee Recruitment. CHAPTER 7: Selecting Employees. PART 4: TRAINING AND DEVELOPMENT. CHAPTER 8: Training and Developing Employees. CHAPTER 9: Career Development. PART 5: MAINTAINING HIGH PERFORMANCE. CHAPTER 10: Performance Management. CHAPTER 11: Compensation. CHAPTER 12: Employee Benefits. CHAPTER 13: Health and Safety. PART 6: LABOR–MANAGEMENT ENVIRONMENTS. CHAPTER 14: Labor Relations and Collective Bargaining.

20 Employer Brand Metrics 21 The Next 10 Years

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HR ManageM ent

hrm & Performance Achievements & Challenges

HRM & Performance: achievements and challenges

Managing Human Resources, fifth edition

David E. Guest, King’s College London, Jaap Paauwe, Tilburg University, Patrick Wright, Cornell University

Stephen Bach, King’s College London, Martin Edwards, King’s College London

978-1-4051-6833-5 • 272pp • Paperback • 2012

This book is distinctive in drawing together a number of leading academics to review progress to date and future prospects in Jaap Paauwe David E. Guest Patrick M. Wright the field of HRM with specific reference to performance and other outcomes. It covers the core issues in a comprehensive way. TABLE OF CONTENTS: CHAPTER 1: HRM and Performance: What Do We Know and Where Should We Go? CHAPTER 2: HRM, Well-Being and Performance: A Theoretical and Empirical Review. CHAPTER 3: Building Highly-performing Work Systems: Analysing HR Systems and Their Contribution to Performance. CHAPTER 4: Reconceptualizing Fit in Strategic Human Resource Management: ‘Lost in Translation?’ CHAPTER 5: HRM and Performance: The Role of Effective Implementation. CHAPTER 6: Strategic HRM and Organizational Behaviour: Integrating Multiple Levels of Analysis. CHAPTER 7: Measuring Human Capital: A Strategic Human Resource Management Perspective. CHAPTER 8: Measurement of Human Resource Practices: Issues Regarding Scale, Scope, Source and Substantive Content. CHAPTER 9: Research on Human Resources and Effectiveness: Some Methodological Challenges. CHAPTER 10: Progress and Prospects for HRM–Performance Research in Small and Medium-sized Business. CHAPTER 11: Progress and Prospects

S T R AT E G I C E M P L OY E E S URV E YS EVIDENCE-BASED GUIDELINES for D R I V I N G O R G A N I Z AT I O N A L S U C C E S S

J A C K W. W I L E Y

strategic employee surveys: evidence-based guidelines for Driving organizational success Dr. Jack Wiley 978-0-470-88970-1 • 176pp • Hardcover • 2010

Strategic Employee Surveys, written by one of the world’s leading employee survey experts, explains both the reasons why organizations need to survey their employees and how to tie this strategic feedback vehicle to positive business results. TABLE OF CONTENTS: CHAPTER 1: Introduction. CHAPTER 2: Employee Surveys as Warning Indicators. CHAPTER 3: Employee Surveys as Program Evaluation Measures. CHAPTER 4: Employee Surveys to Measure Employer of Choice. CHAPTER 5: Employee Surveys as Leading Indicators. CHAPTER 6: Merging “Employer of Choice” and “Leading Indicator” Survey Purposes. CHAPTER 7: An Overview of Survey Feedback and Action Planning. CHAPTER 8: Setting Goals for Improvements in Survey Results. CHAPTER 9: Sustaining Change. CHAPTER 10: Final Thoughts.

978-1-119-99153-3 • 440pp • Paperback • 2013

This revised edition is a comprehensive, authoritative set of essays. It is more Stephen Bach and Martin R. Edwards detailed and analytical than the mainstream treatments of HRM in rival books, whilst remaining accessible to a wide variety of audiences. As in previous editions, the aim of the book is to analyse HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance. Fifth Edition

Managing Human Resources

TABLE OF CONTENTS: CHAPTER 1: Human Resource Management in Transition. CHAPTER 2: Human Resource Management and Performance. CHAPTER 3: Legal Aspects of the Employment Relationship. CHAPTER 4: Corporate Governance and Human Resource Management. CHAPTER 5: The International Human Resource Function. CHAPTER 6: Customer Service Work, Employee Well-being and Performance. CHAPTER 7: Recruitment and Selection. CHAPTER 8: Work–Life Balance: The End of the ‘Overwork’ Culture? CHAPTER 9: Skills and Training. CHAPTER 10: HRM and Leadership. CHAPTER 11: Performance Management. CHAPTER 12: Remuneration Systems. CHAPTER 13: Employee Involvement and Voice. CHAPTER 14: Employee Representation. CHAPTER 15: Outsourcing and Human Resource Management. CHAPTER 16: Employee Engagement: An Evidence-based Review. CHAPTER 17: HRM and Employee Well-being. CHAPTER 18: Employer Branding: Developments and Challenges.

beyond the call: Why some of Your team go the extra Mile and others Don’t show Marc Woods 978-1-119-96258-8 • 232 pp • Paperback • 2012

Business leaders know that some members of their teams go above and beyond while others get by doing the bare minimum. The question on everyone’s lips is how to turn every member of your organization into a top performer. Beyond the Call uses case studies, the real-world stories of real managers, and groundbreaking research from NYU’s Stern School of Business, to answer important questions about performance and offer real solutions for building highperforming organizations and teams. TABLE OF CONTENTS: 1. Discretionary Effort and the Case of the Mysterious Mr Underhill. 2. A Manifesto for Discretionary Effort. 3. Free to Decide. 4. Getting to Know You. 5. Putting Others First. 6. Fair’s Fair. 7. Team Talk. 8. The Importance of Trust. 9. Next Steps

MBA Catalogue 2015/16


inteRnational business

Managing the global Workforce

GLOBAL DIMENSIONS OF BUSINESS SERIES

neW eDition

the Handbook of Market intelligence: understand, compete and grow in global Markets, second edition

Paula Caligiuri, Rutgers University, David Lepak, Rutgers University, and Jaime Bonache, ESADE Business School, Spain

MANAGING THE GLOBAL WORKFORCE

978-1-4051-0732-7 • 230pp • Hardcover • 2010

“...THE compendium on global HR and workforce practices.” Dave Ulrich, Professor, University of Michigan. Partner, The RBL Group

Paula Caligiuri, David Lepak and Jaime Bonache

As the need for effective and top staff rises, Managing the Global Workforce provides the most up to date and topical information on accessing HRM. This book covers the full range of strategic, comparative and crosscultural issues affecting the way a workforce is managed globally.

TABLE OF CONTENTS: CHAPTER 1: Introduction to International Dimensions of Human Resource Management. CHAPTER 2: Global Business Strategy: The Foundation for Managing the Global Workforce. CHAPTER 3: Comparative HR Systems: The Context for Managing the Global Workforce. CHAPTER 4: Cross-cultural Differences: The Cultural Lens for Managing the Global Workforce. CHAPTER 5: Global Workforce Planning: The Global Mobility of People, Jobs, and Knowledge. CHAPTER 6: Managing Competencies: Recruitment, Selection, Training and Development of the Global Workforce. CHAPTER 7: Managing Attitudes and Behavior: Motivating and Rewarding the Global Workforce. CHAPTER 8: Conclusions.

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international Management behavior: global and sustainable leadership, 7th edition Henry W. Lane and Martha Maznevski 978-1-118-52737-5 • 304pp • Paperback • 2014

A new edition of one of the leading texts on international management In today’s globalized business world, successful leaders need a global mindset. Focusing on cultural issues and using international examples, International Management Behavior, Seventh Edition helps managers develop the skills and knowledge to lead successfully in the global business environment. This new edition has been revised to feature four detailed case studies for each of the four sections of the book, providing a relevant and streamlined text through the crucial phases of implementing global strategy. TABLE OF CONTENTS: Part 1. Chapter 1 The Global Manager. Part 2. Chapter 2 Understanding Culture: Through the Looking Glass. Chapter 3 Interpersonal Skills for International Management: The MBI Model for High Performance. Chapter 4 Managing Global Teams and Networks. Part 3. Chapter 5 Executing Global Strategy. Chapter 6 Talent Management: Selecting and Developing Global Managers. Chapter 7 Managing Change in Global Organizations Part 4. Chapter 8 Competing with Integrity in Global Business: Personal Integrity. Chapter 9 Competing with Integrity in Global Business: Corporate Sustainability

The Handbook of

Market Intelligence

Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas 978-1-118-92362-7 • Hardback • 288pp • 2014

Understand, Compete and Grow in Global Markets

The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. This edition is packed full of best practice advice from hundreds of real-life international case studies. HANS HEDIN, IRMELI HIRVENSALO AND MARKKO VAARNAS

BRIEF TABLE OF CONTENTS: PART I: MARKET INTELLIGENCE IN GLOBAL ORGANIZATIONS. PART II: ROADMAP TO WORLD CLASS MARKET INTELLIGENCE. PART III: MARKET INTELLIGENCE FOR KEY USER GROUPS. PART IV: DEVELOPING WORLD CLASS MARKET INTELLIGENCE PROGRAMS.

international Management, 4th edition Richard Mead, University of London, Tim G. Andrews, University of Strathclyde 978-1-4051-7399-5 • 486 pages Paperback • April 2009

As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book’s key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions. • Discussion of cross-cultural models is updated by including the ‘crossvergence’ framework developed during the 1990s, as well as the latest new research on organizational culture • Coverage of how and to what extent cultural variation affects the implementation of e-technology at the workplace (esp. in multinational subsidiaries) • New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers. • The addition of several new cases, from the Middle East, Latin America and Africa as well as new cases in in Asia. • The 4th edition retains the special appendix on how to write a successful dissertaion or project which makes this a useful text for both MBA and advanced undergraduate courses.

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inteR national business

BRICS AND BEYOND EXECUTIVE LESSONS ON EMERGING MARKETS MADE IN THE USA MADE IN THE EU MASS-PRODUCED IN CHINA INVENTED IN INDIA SPEEDED-UP IN BRAZIL RECREATED IN RUSSIA BRANDED IN SOUTH AFRICA REDESIGNED IN EGYPT TESTED IN KAZAKHSTAN RE-ENGINEERED IN PERU PRICE-BUSTED IN TURKEY MODIFIED IN VIETNAM ADAPTED IN GHANA

STEP H A NIE JONE S

bRics and beyond: executive lessons on emerging Markets Stephanie Jones, Maastricht School of Management 978-1-119-96269-4 • 302pp • Hardcover • 2012

This international business executive text written especially for executive and MBA students, is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe.

TABLE OF CONTENTS: CHAPTER 1: Introduction. PART I: RISKS. CHAPTER 2: Country Risk. CHAPTER 3: Corporate Social Responsibility. CHAPTER 4: Business Culture. PART II: OPPORTUNITIES. CHAPTER 5: Marketing. CHAPTER 6: Entrepreneurship and Innovation. PART III: PRACTICE. CHAPTER 7: Strategy and Operations. CHAPTER 8: Strategic Alliances. CHAPTER 9: Lessons for Global Business.

international business, european edition Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett, Svetla Marinova and Marin Marinov 978-0-470-51029-2 • 632pp • Paperback • 2012

Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. TABLE OF CONTENTS: PART 1: INTERNATIONAL BUSINESS ENVIRONMENT. CHAPTER 1: The Nature of International Business. CHAPTER 2: Theory of Trade and Investment. Chapter 3: Culture. CHAPTER 4: Political and Legal Environment. PART 2: INTERNATIONAL BUSINESS AND MARKETS. CHAPTER 5: International Financial Markets. CHAPTER 6: Economic Integration. CHAPTER 7: Emerging Markets. PART 3: INTERNATIONAL BUSINESS STRATEGY. CHAPTER 8: Entry and Expansion. CHAPTER 9: Strategic Planning, Organization, Implementation and Control. PART 4: INTERNATIONAL BUSINESS OPERATIONS. CHAPTER 10: Marketing, Logistics and Supply Chain Management. CHAPTER 11: Financial Management. CHAPTER 12: International Human Resource Management. CHAPTER 13: Corporate Governance, Accounting and Taxation. PART 5: EMERGING ISSUES. CHAPTER 14: Emerging Issues in International Business. PART 6: CASE STUDIES. 1. Vietnamese Catfish. 2. Car Financing in China. 3. Turkey’s Kriz. 4. Lifton Hydra Team. 5. Cosmetics from Poland. 6. General Motors Russia. 7. Global Telecom Leaders. 8. Toyota. 9. When Diamonds Weep. 10. Gorjene. 11. Bolivia Oil and Gas. 12. BMW Corporate Governanace. 13. Danfoss China. 14. Gazprom-Naftogaz. 15. Wal-Mart.

MBA Catalogue 2015/16

V I J AY MAHAJAN Author of Africa Rising Author of Africa Rising

TH E A R A B WO RL D UNBOUND

the arab World unbound: tapping into the Power of 350 Million consumers Vijay Mahajan 978-1-118-07451-0 • 432pp • Hardcover • 2012

This groundbreaking book reveals the myriad opportunities presented by the Arab World’s market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author’s firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. TAPPING INTO

THE POWER OF 350 MILLION CONSUMERS

TABLE OF CONTENTS: PART I: DISCOVERING THE ARAB WORLD. CHAPTER 1: Drinking Red Bull in Dahiye. CHAPTER 2: The Diversity of the Arab World. CHAPTER 3: Islam Matters. PART II: TAPPING THE WELL OF ARAB CONSUMERS. CHAPTER 4: Tapping the Arab youth market. CHAPTER 5: Tapping the Arab Middle Class. CHAPTER 6: Tapping into the Arab women market. CHAPTER 7: Tapping into the Arab technology market. CHAPTER 8: Tapping into the Arab media and entertainment market. CHAPTER 9: Tapping into the Arab diaspora.


leaDeRsHiP

THIRD EDITION

Diagnosing and Changing ORGANIZATIONAL CULTURE BASED ON THE COMPETING VALUES FRAMEWORK

KIM S. CAMERON & ROBERT E. QUINN

Kim S. Cameron, University of Michigan, and Robert E. Quinn, University of Michigan 978-0-470-65026-4 • 288pp • Paperback • 2011

Diagnosing and Changing Organizational Culture provides validated instruments for diagnosing organizational culture and management competency; a theoretical framework (competing values) for understanding organizational culture; and a systematic strategy and methodology for changing organizational culture and personal behavior. The Third Edition includes online versions of the MSAI and OCAI assessments and new discussions of the implications of national cultural profiles. TABLE OF CONTENTS: CHAPTER 1: An Introduction to Changing Organizational Culture. CHAPTER 2: The Organizational Culture Assessment Instrument. CHAPTER 3: The Competing Values Framework. CHAPTER 4: Constructing an Organizational Culture Profile. CHAPTER 5: Using the Framework to Diagnose and Change Organizational Culture. CHAPTER 6: Individual Change as a Key to Culture Change. CHAPTER 7: A Condensed Formula for Organizational Culture Change.

Pa o l o G u e n z i a n d D i n o R u ta

leaDinG

the ‘i’ of leadership: evolution, strategy and self-Management

Diagnosing and changing organizational culture: based on the competing Values framework, third edition

leading teams: ideas and action in sport and Management Dino Ruta and Paolo Guenzi, Bocconi School of Management

THE ‘I’ OF LEADERSHIP

Nigel Nicholson, London Business School 978-1-118-56743-2 • 224pp • Hardcover • 2013

Strategies for Seeing, Being and Doing

Nigel Nicholson explains the emergence of leaders in different epochs and cultures. His approach is rooted in evolutionary science and the latest thinking about how Nigel Nicholson cultures and leadership co-evolve over time and place. The essence of leadership is the successful crafting of an identity that merges the leader and the surrounding culture or ‘zeitgeist’. The ‘I’ of leadership is this merger of individual and culture. Sixteen chapters present different sets of stories and challenges and illustrate how different leaders in all walks of life, have responded to critical turning points. The chapters are peppered with stories and examples from the lives of leaders, from the sports stadium to the office of the CEO. TABLE OF CONTENTS: CHAPTER 1: It goes with the territory – Leadership moments. CHAPTER 2: Leadership in the wild – The evolution of power. CHAPTER 3: A very short history of leadership. CHAPTER 4: Leadership as Strategy: Situations, Processes and Qualities (SPQ). CHAPTER 5: Who Am I? Leadership Qualities and the Compass Question. CHAPTER 6: The “Eye” of Leadership…..The Law of the Situation. CHAPTER 7: The Adaptive Leader – Leadership Processes. CHAPTER 8: Dynamic Leadership – Shaping and discovery. CHAPTER 9: Reading the World – A leadership conundrum. CHAPTER: 10 Born to Lead? – Leaders lost and found. CHAPTER 11: Who’s Your Buddy? Critical Leader Relationships. CHAPTER 12: Destiny, Drama and Deliberation – the lives of leaders. CHAPTER 13: The ‘I’ of Leadership – Inside the Mind of the Leader. CHAPTER 14: Games Leaders Play – Finding the narrative. CHAPTER 15: The Self-Management of Leadership – You, others & organization. CHAPTER 16: Can Leaders Save the World? Vision, Identity and Passion.

9781118392096 • 224pp • Paperback • 2013

Based on the authors’ work with top sports coaches and corporate executive programmes at Bocconi Business School, their new book brings together the latest new insights on team leadership and motivation, to provide a distinctive and vivid new book on the skills needed to lead teams. Containing tools and techniques from sports that show how top coaches optimize teamwork, this distinctive new model of team leadership is useful for both coaches and managers.

teams

Tools and Techniques for successful Team leadership from The sporTs World

TABLE OF CONTENTS: CHAPTER 1: Why Sport and Management. CHAPTER 2: Managerial Models for Team Leadership. CHAPTER 3: The Trainer as a Manager. CHAPTER 4: The Trainer as a Coach. CHAPTER 5: A New Model of Team Leadership. CHAPTER 6: Team Leadership: Interviews with 18 Professional Coaches.

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becoming a top Manager: tools and lessons in transitioning to general management Kevin Kaiser, Michael Pich, I.J. Schecter 978-1-118-85857-8 • Hardback • 296pp • 2014

Based on themes from INSEAD’s popular Transition to General Management programme, authors Kevin Kaiser, Michael Pich, and I.J. Schecter offer sound advice and practical insights for those looking to move to senior general management roles. By following the stories of three managers making the transition to general management, Becoming A Top Manager highlights not only the most crucial aspects of becoming a successful general manager, but also the necessary mindset changes required—both on a personal and professional level—that will ultimately translate into ongoing success. Online resources also available at www.wiley.com/go/topmanager

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EDGAR H. SCHEIN ORGANIZATIONAL

C U LT U R E

organizational culture and leadership, fourth edition

the little book of leadership: the 12.5 strengths of Responsible, Reliable, Remarkable leaders that create Results, Rewards, and Resilience

Edgar H. Schein, MIT Sloan School of Management 978-0-470-19060-9 • 464pp • Paperback • 2010

Regarded as one of the most influential management books of all time, Leadership LEADERSHIP and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This Fourth Edition focuses on today’s business realities, drawing on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals. AND

4

T H

E

D

I

T

I

O

N

BRIEF TABLE OF CONTENTS: PART I: ORGANIZATIONAL CULTURE AND LEADERSHIP DEFINED. PART II: THE DIMENSIONS OF CULTURE. PART III: THE LEADERSHIP ROLE IN BUILDING, EMBEDDING, AND EVOLVING CULTURE. PART IV: HOW LEADERS CAN MANAGE CULTURE CHANGE. PART V: NEW ROLES FOR LEADERS AND LEADERSHIP.

HOW TO MAKE EXTRAORDINARY THINGS HAPPEN IN ORGANIZATIONS

KOUZES & POSNER

2 MILLION COPIES SOLD | 25TH ANNIVERSARY

JAMES K OU Z ES

D A LO P! N P W A O E D TH

THE FIFTH EDITION LEADERSHIP CHALLENGE

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BARRY POS N E R

THE LEADERSHIP CHALLENGE

the leadership challenge, fifth edition

The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. TABLE OF CONTENTS: CHAPTER 1: Leadership Insight. CHAPTER 2: Mental Leadership. CHAPTER 3: Resilient Leadership. CHAPTER 4: Reality Leadership. CHAPTER 5: Coach Leadership. CHAPTER 6: (The New) Situational Leadership. CHAPTER 7: Measurement Leadership. CHAPTER 8: Opportunity Leadership. CHAPTER 9: Guts Leadership. CHAPTER 10: Personal Leadership. CHAPTER 11: Celebration Leadership. CHAPTER 12: Next-Level Leadership.

LEADERSHIP L E A D E R S , F O L L OW E R S , E N V I R O N M E N T S

Discover more about The Leadership Challenge at www.leadershipchallenge.com TABLE OF CONTENTS: PART 1: MODEL THE WAY. CHAPTER 1: When Leaders Are at Their Best. CHAPTER 2: Clarify Values. CHAPTER 3: Set the Example. PART 2: INSPIRE A SHARED VISION. CHAPTER 4: Envision the Future. CHAPTER 5: Enlist Others. PART 3: CHALLENGE THE PROCESS. CHAPTER 6: Search for Opportunities. CHAPTER 7: Experiment and Take Risks. PART 4: ENABLE OTHERS TO ACT. CHAPTER 8: Foster Collaboration. CHAPTER 9: Strengthen Others. PART 5: ENCOURAGE THE HEART. CHAPTER 10: Recognize Contributions. CHAPTER 11: Celebrate the Values and Victories. CHAPTER 12: Leadership Is Everyone’s Business.

leadership Arthur Padilla 978-0-470-90720-7 • 400pp • Hardcover • 2012

978-0-470-65172-8 • 416pp • Hardcover • 2012

The most trusted resource on becoming a leader, The Leadership Challenge, is now Fifth Edition updated and revised for a new generation. The Fifth Edition delivers the latest research 25th Anniversary and case studies, and offers inspiring new stories of real people achieving extraordinary results. The authors’ central theme remains the same and is more relevant today than ever: “Leadership is Everyone s Business.” Their “five practices” and “ten commitments” have been proven by hundreds of thousands of dedicated, successful leaders.

MBA Catalogue 2015/16

978-0-470-94457-8 • 224pp • Hardcover • 2011

James M. Kouzes, Santa Clara University, and Barry Z. Posner, Santa Clara University

HOW TO MAKE EXTRAORDINARY THINGS HAPPEN IN ORGANIZATIONS

Jeffrey Gitomer and Dr. Paul Hersey (Foreword by)

AR T PADI L L A

Leadership is a “process,” not a person. The dynamics of leadership involve leaders, followers and their environments — the organizational contexts within which leading and following take place. Padilla’s Leadership brings a more holistic and comprehensive view to the leadership-followership process by focusing on all three of these critical aspects.

TABLE OF CONTENTS: CHAPTER 1: Prologue. CHAPTER 2: On Leadership. CHAPTER 3: Self-Awareness and Skill Development. CHAPTER 4: The Leaders. CHAPTER 5: The Followers. CHAPTER 6: Contexts and Environments. CHAPTER 7: Toxic Leadership. CHAPTER 8: Epilogue.


leaDeRsHiP

Reading the Room: group Dynamics for coaches and leaders GROUP DYNAMICS for C OAC H E S AND LEADERS

David Kantor, PhD 978-0-470-90343-8 • 448pp • Hardcover • 2012

In his first book in 10 years, worldrenowned systems psychologist David Kantor applies his research and theory to help leaders, consultants and coaches learn D AV I D K A N T O R to “read” group interactions in order to improve individual and organizational communication and performance. TABLE OF CONTENTS: CHAPTER 1: Reading the Room: Introduction and Framework. PART I: A COMPLETE LANGUAGE FOR UNDERSTANDING LEADER BEHAVIOR. CHAPTER 2: Level I: Action Stances: The Four-Player Model. CHAPTER 3: Level II: Domains of Communication: Affect, Power, and Meaning. CHAPTER 4: Level III: Systems in Control of Speech. CHAPTER 5: The Behavioral Profile: A Synthesis of Levels I, II, and III. PART II: IDENTITY AND LEADER BEHAVIOR IN HIGH STAKES. CHAPTER 6: Level IV: Stories, Identity, and Structured Behavior. CHAPTER 7: Narrative Purpose. CHAPTER 8: Leader Behavior in High-Stakes Situations. CHAPTER 9: The Heroic Leader in Crisis. CHAPTER 10: Sources and Signs of Moral Corruption in Leaders. PART III: MODELS AND THE ULTIMATE LEADER. CHAPTER 11: From Personal Model to Leadership Model. CHAPTER 12: Building a Leadership Model. CHAPTER 13: A Model for Living. CHAPTER 14: Beyond the Behavioral Profile. CHAPTER 15: A Structural Dynamics Analysis of Barack Obama. AFTERWORD: Where Structural Dynamics Goes from Here

Fourth Edition

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Practicing leadership Principles and applications, fourth edition

JEREMY HOPE PETER BUNCE FRANZ RÖÖSLI

Leader's Dilemma The

Jeremy Hope, Dr Peter Bunce, and Franz Roosli 978-1-119-97000-2 • 344pp • Hardcover • 2011

Above all, The Leader’s Dilemma is about learning how to change business. Based on best practice and innovation drawn from leaders world-wide who have built and managed successful organizations, this book empowers readers to rethink how we manage organizations in a post-industrial, post credit crunch world where agility in a changing market is the most important remaining source of competitive advantage. HOW TO BUILD AN EMPOWERED AND ADAPTIVE ORGANIZATION WITHOUT LOSING CONTROL

TABLE OF CONTENTS: CHAPTER 1: Principle #1 - Values. CHAPTER 2: Principle #2 - Governance. CHAPTER 3: Principle #3 - Transparency. CHAPTER 4: Principle #4 - Teams. CHAPTER 5: Principle #5 - Trust. CHAPTER 6: Principle #6 - Accountability. CHAPTER 7: Principle #7 - Goals. CHAPTER 8: Principle #8 - Rewards. CHAPTER 9: Principle #9 - Planning. CHAPTER 10: Principle #10 - Coordination. CHAPTER 11: Principle #11 - Resources. CHAPTER 12: Principle #12 - Controls. CHAPTER 13: Implementation insights. CHAPTER 14: Make management change your legacy.

LEE G. BOLMAN TERRENCE E. DEAL

Arthur Shriberg, Xavier University, and David Shriberg, Loyola University

LEADING

978-0-470-08698-8 • 320pp • Paperback • 2010

with

Practicing Leadership Principles and Applications examines traditional and contemporary approaches to leadership through a multidisciplinary, integrated, and international lens. Authors Arthur Shriberg and David Shriberg encourage students to develop their own leadership styles by building on their personal strengths and talents, while exploring the different approaches to leadership.

the leader’s Dilemma: How to build an empowered and adaptive organization Without losing control

leading with soul: an uncommon Journey of spirit, Revised third edition Lee G. Bolman and Terrence E. Deal 978-0-470-61900-1 • 304pp • Hardcover • 2011

In this new edition of the bestselling book on finding one’s personal path to leadership, Leading with Soul, Bolman illuminates the deeply personal journey to leadership. The Third Edition updates the timeless spiritual message in the light of the turmoil of recent years including recession, the spread of global terrorism, and ethics scandals as well as new insights from the literature of spirituality and work.

S O U L AN UNCOMMON JOURNEY OF SPIRIT

R E V I S E D

T H I R D

E D I T I O N

TABLE OF CONTENTS: TABLE OF CONTENTS: CHAPTER 1: Introducing Leadership and Beginning to Form Your Personal Leadership Model. CHAPTER 2: Ethical Leadership. CHAPTER 3: Leadership in a Global and Multicultural Society. CHAPTER 4: Evolution of Western Leadership. CHAPTER 5: Psychology I: Intelligence and Personality. CHAPTER 6: Psychology II: Motivation and Communication. CHAPTER 7: Management and Leadership. CHAPTER 8: Power and Leadership from the Top. CHAPTER 9: Teaming and Leadership. CHAPTER 10: Philosophy and Leadership. CHAPTER 11: Leadership 2.0 (Virtual Leadership). CHAPTER 12: Military Leadership. CHAPTER 13: Leading for Environmental Sustainability. CHAPTER 14: Practicing Leadership: It’s Your Turn.

PART I: THE SEARCH. CHAPTER 1: The Heart of Leadership Lives in the Hearts of Leaders. CHAPTER 2: The Human Heart Is More Than a Pump. CHAPTER 3: The Journey of a Soul. CHAPTER 4: Discovering New Teachers. PART II: CONVICTION. CHAPTER 5: A Place to Start. CHAPTER 6: Vicissitudes of the Journey. CHAPTER 7: Gifts of Leadership. CHAPTER 8: Authorship. CHAPTER 9: Love. CHAPTER 10: Power. CHAPTER 11: Significance. CHAPTER 12: Corporate Community. PART III: SHARING. CHAPTER 13: Summoning the Magic of Stories. CHAPTER 14: Lifting Our Voices in Song. CHAPTER 15: Celebrating Shared Icons. PART IV: A NEW LIFE. CHAPTER 16: The Twilight of Leadership. CHAPTER 17: Deep Refuge. CHAPTER 18: The Legacy.

www.wiley.com/go/mbacatalogue

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36

le aDeRsHiP

Essential resources for training and HR professionals

G L O BA L E X E C U T I V E

LEADERSHIP I N V E N T O RY Manfred F. R. Kets de Vries O B S E R V E R

global executive leadership inventory (geli) Manfred F. R. Kets de Vries, INSEAD

global executive leadership inventory (geli), facilitator’s guide set

978-0-7879-7418-3 • 8pp • Paperback • 2004

Manfred F. R. Kets de Vries, INSEAD

The Global Executive Leadership Inventory, Observer is a questionnaire that consists of 100 action and behavior-based questions that an observer of the leader fills out about the leader. The questions are designed to measure competency within twelve areas: Envisioning, Empowering, Energizing, Designing & Monitoring, Rewarding & Feedback, Team-Building, Outside Orientation, Global Mindset, Tenacity, Emotional Intelligence, Life Balance, and Resilience to Stress.

global executive leadership inventory (geli), Participant Workbook Manfred F. R. Kets de Vries, INSEAD 978-0-7879-7416-9 • 72pp • Hardcover • 2005

Once you’ve completed Global Executive Leadership Inventory, The Participant Workbook guides you through the feedback and helps to create a development plan. As a result of the GELI process, when you complete this Workbook you will be able to state advantages of and concerns about 360-degree feedback, identify twelve key characteristics of successful global leaders, evaluate your strengths and weaknesses on each of the twelve key characteristics, and develop an action plan that specifies what you will do to improve your leadership competencies.

“This book is truly amazing—actually, a masterpiece. It tells the story of the human condition.”—From Foreword by WARREN BENNIS

DRIVEN TO LE A D Good, Bad, and

Misguided leadership

978-0-7879-6984-4 • 160pp • Paperback • 2005

Global Executive Leadership Inventory (GELI) is your in-depth development tool that offers guidance for understanding your leadership abilities and shows you how to take steps to improvement. The Inventory consists of 100 action- and behavior-based questions that are designed to measure your competency within twelve areas: Visioning, Empowering, Energizing, Designing and Aligning, Rewarding and Feedback, Team Building, Outside Orientation, Global Mindset, Tenacity, Emotional Intelligence, Life Balance, and Resilience to Stress.

Essential resources for training and HR professionals

G L O BA L E X E C U T I V E

LEADERSHIP I N V E N T O RY Manfred F. R. Kets de Vries

S E L F

global executive leadership inventory (geli), self assessment Manfred F. R. Kets de Vries, INSEAD 978-0-7879-7417-6 • 6pp • Paperback • 2004

The Global Executive Leadership Inventory, Self is a questionnaire that consists of 100 action and behavior-based questions that the leader fills out about his or herself.

Driven to lead: good, bad, and Misguided leadership Paul R. Lawrence, Harvard Business School 978-0-470-62384-8 • 336pp • Hardcover • 2010

In Driven to Lead, Harvard Business School professor Paul Lawrence updates the four drive theory of human behavior with the latest brain research and reveals how this theory can be used to explain and even predict the best and worst in leadership behavior. TABLE OF CONTENTS:

CHAPTER 1: How Much Can We Hope For? PART I: THE LEADERSHIP BRAIN. CHAPTER 2: A Brain Designed for Leadership? CHAPTER 3: Darwin Rediscovered: Did the Brain Evolve Leadership Capabilities? PART II: HISTORIC LEADERSHIP PATTERNS. CHAPTER 4: All About Leaders: Good, Bad, and Misguided. CHAPTER 5: Leadership and the Historic Evolution of Political Institutions. CHAPTER 6: Leadership of Economic Institutions: The Rise of Corporations. CHAPTER 7: Leadership in Institutions of Human Meaning: Religion, Art, and Science. PART III: LEADERSHIP IN CONTEMPORARY AFFAIRS. CHAPTER 8: Keeping on Track: Leadership in Contemporary Corporations. CHAPTER 9: A Worldwide Swindle: By Banking Leaders-w/o-Conscience? CHAPTER 10: Keeping a Global Economy and a Global Community on Track. CHAPTER 11: Keeping on Track by Practicing Good/Moral Leadership. CHAPTER 12: Renewing the Story of Human Progress with Darwin’s Help. Appendix: Darwin Misunderstood. PA U L R . L A W R E N C E H A RVA R D B U S I N E S S S C H O O L

MBA Catalogue 2015/16


The Third Edition of the

WilEy EncyclopEdia of ManagEMEnT

978-1-119-97251-8 • £1499 • Hardback • Published September 2015 Available online via Wiley Online Library • Online ISBN: 978-1-118-785317

Providing comprehensive coverage of the field of management for scholars, students and professionals. l

Fourteen volume landmark work of reference

l

Revised and updated to chart the major developments that have occurred in: digital technologies; ethics and governance-related issues; innovation; emerging markets; organizational networks; and new avenues of sustainable business growth

l

Contains an entirely new volume on Technology & Innovation

l

Now offers users a fully searchable online resource linked to the wider literature and to an associated database of Handbooks and Journals in the field.


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ManageM ent anD ob

Reframing organizations: artistry, choice, and leadership, 5th edition

the blue line imperative: What Managing for Value Really Means

Lee G. Bolman, University of MissouriKansas City, Terrence E. Deal, University of Southern California’s Rossier School of Education

Kevin Kaiser and S. David Young INSEAD

978-1-118-57333-4 • 544pp • Paperback • 2013

Thoroughly updated, this Fifth Edition of the classic book outlines its four-frame model that examines organizations as factories, families, jungles, and theaters or temples. The Structural Frame: organize and structure groups and teams; The Human Resource Frame: tailor organizations to satisfy human needs, improve HRM, and build positive personal and group dynamics; The Political Frame: cope with power and conflict, build coalitions, hone political skills, and deal with politics; and The Symbolic Frame: shape a culture that gives purpose and meaning to work, stage organizational drama, and build team spirit. • Expanded Instructor’s Guide: Summary tip sheets for each chapter with hot links to videos, extra resources; mini-assessments for each of the frames; podcasts/Q&A with Bolman & Deal • New topics include cross-sector collaboration; generational differences and the implications for the workforce; managing/leading in virtual environments; globalization; communicating across cultures and online; and sustainability. • Customer-Based Revision: Revision plan is based almost entirely on customer reviews and recommendations.

fish can’t see Water: How national culture can Make or break Your corporate strategy Kai Hammerich and Richard D. Lewis 978-1-118-60856-2 • 312pp • Hardcover • 2013

Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success—or failure. It does not argue that different cultures lead to different business results, but that all cultures impact organizations in ways both positive and negative, depending on the business cycle, the particular business, and the particular strategies being pursued. Depending on all of these factors, cultural dynamics can either enable or derail performance. But recognizing those cultural factors is difficult for business leaders; like everyone else, they too can be blind to the culture of which they are a part. TABLE OF CONTENTS Part I Developing the Cultural Dynamic Model. 1 Corporate Culture, Strategy and Business Results. 2 The Lewis Model – Setting the Scene. 3 Nation-State Traits and how they affect Corporate Cultures in Seven Countries. 4 The Cultural Dynamic Model and the Austin Motors Case. Part II Cases: The Lifecycle of a Company from Innovation to Consolidation. 5 The Embryonic Period. 6 The Growth Period. 7 The Maturity Period. Part III The Model in Action (Lessons for Boards, Managers and Investors). 8 Whither the West. 9 The Crisis. 10 Enhancing Corporate Performance in a Multicultural World

MBA Catalogue 2015/16

978-1-118-51088-9 • 320pp • Hardcover • 2013

A groundbreaking guide to making profitable business decisions. Do you wonder why your value initiatives aren’t providing the payoff you’d hoped for? Could it be because you’ve been thinking about value all wrong? According to the authors of this groundbreaking guide, there’s a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today’s increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach “Blue-Line Management,” (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. TABLE OF CONTENTS Chapter 1 What is Value? Chapter 2 The Global Capital Markets. Chapter 3 The Opportunity Cost of Capital. Chapter 4 The Expected Future Free Cash Flows. Chapter 5 Blue-line Management. Chapter 6 Shifting to Blue. Chapter 7 The Hazard of Growth. Chapter 8 Creating a Blue-line Culture. Chapter 9 Trust and Hierarchy in Blue-line Management. Chapter 10 Value and Decision Making. Chapter 11 Getting Net Present Value Right. Chapter 12 Becoming a Blue-line Manager

change lessons from the ceo: Real People, Real change Patrick C. Flood, Dublin City University, Johan Coetsee, Newcastle Business School 978-1-119-94314-3 • 256 pages Hardcover • October 2013

Using a wealth of real stories from real CEOs on how they managed major change initiatives—and the lessons they learned along the way—Change Lessons from a CEO gives professionals and business students powerful and effective guidance on successfully managing change initiatives in any organization. The book’s uniquely flexible approach lets readers build their own models for change based on their unique organizational structure, culture, and situation. Throughout, the book emphasizes the importance of authenticity in the change leader’s role and how to manifest that authenticity throughout a change initiative. With examples and case studies from multinational corporations, nongovernmental organizations, and small and medium-size businesses, this book is a valuable tool for leaders of any organization of any size. • Offers real-world insight from CEOs and leaders • Ideal for CEOs, managers, leaders of non-profit organizations, consultants, and students in business programs • Includes case studies and first-hand accounts of successful change initiatives in a wide range of businesses and organizations of all sizes


ManageMent anD ob

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the consultant’s Handbook: a practical guide to delivering high-value and differentiated services in a competitive marketplace Samir Parikh 978-1-119-10620-3 • 232pp • Hardcover • 2015

Aimed at MBA students, with prior experience, who aim to re-launch their careers upon completion of their studies. The Consultant’s Handbook provides a tangible layer of consulting and stakeholder management tactics which are less commonly addressed in the curricula. In the text, great emphasis has been placed upon methods of differentiation in a competitive marketplace and the handling of issues and complications that can disrupt any project or business venture. TABLE OF CONTENTS: Part I: Consulting Fundamentals; Chapter 1: What is Consulting?; Chapter 2: Preparing to Consult; Chapter 3: Establishing Credibility; Chapter 4: Managing Client Meetings; Part II: Case Studies; Overview of Case Studies; Case Study 1: Exploring a New Consulting Opportunity; Case Study 2: Presenting and Validating a Solution Approach; Case Study 3: Analysis and the Scoping of a Study; Part III: Additional Topics; Chapter 5: Proposing a Consulting Service; Chapter 6: Delivering a Consulting Service; Chapter 7: Client Interactions and Related Obstacles; Chapter 8: The Skill of Advising

PETER BLOCK F L AW L E S S

CONSULTING

THE HANDBOOK of

KNOWLEDGE-BASED

COACHING

the Handbook of knowledgebased coaching: from theory to Practice Leni Wildflower (Editor) and Diane Brennan (Editor) 978-0-470-62444-9 • 432pp • Hardcover • 2011

FROM THEORY

TO PRACTICE

The Handbook of Knowledge-Based Coaching is designed for students of coaching and coaches LENI WILDFLOWER | DIANE BRENNAN wishing to enhance their practice. It provides comprehensive coverage of all of the theoretical constructs that are used in current coaching practices, and spans theories ranging from adult psychology and neuroscience to self-help and spiritual traditions.

978-0-470-62074-8 • 352pp • Hardcover • 2011

This thoroughly revised and updated Third Edition of Peter Block’s groundbreaking book explores the latest thinking on consultation. Flawless Consulting includes new insights about how we can organize our consulting around discovering the strengths, positive examples, and gifts of the client organization or community. THIRD EDITION

TABLE OF CONTENTS: CHAPTER 1: A Consultant by Any Other Name . . . CHAPTER 2: Techniques Are Not Enough. CHAPTER 3: Flawless Consulting. CHAPTER 4: Contracting Overview. CHAPTER 5: The Contracting Meeting. CHAPTER 6: The Agonies of Contracting. CHAPTER 7: The Internal Consultant. CHAPTER 8: Understanding Resistance. CHAPTER 9: Dealing with Resistance. CHAPTER 10: From Diagnosis to Discovery. CHAPTER 11: Whole System Discovery. CHAPTER 12: Discovering Gifts, Capacities and Possibilities. CHAPTER 13: Get the Picture. CHAPTER 14: Preparing for Feedback. CHAPTER 15: Managing the Meeting for Action. CHAPTER 16: Implementation. CHAPTER 17: Elements of Engagement. CHAPTER 18: Consultant As Teacher. CHAPTER 19: The Heart of the Matter.

Reinventing Management: smarter choices for getting Work Done, Revised and updated edition Julian Birkinshaw, London Business School

Julian Birkinshaw, London Business School

Whereas most books on managing people approach the subject from the perspective of a manager of an idealised organisation, Becoming a Better Boss takes a real-world approach, looking at the topic from the perspective of an employee in a real-world organisation—dysfunctions, warts, and all. Focusing on the choices individual employees make every day in getting work done, this book reinvents the practice of management one employee at a time.

Peter Block

A GUIDE TO GETTING YOUR EXPERTISE USED

becoming a better boss: Why good Management is so Difficult 978-1-118-64546-8 • 176 pages Hardcover • September 2013

flawless consulting: a guide to getting Your expertise used, third edition

978-1-118-37590-7 • 312pp • Hardcover • 2012

Reinventing Management develops a comprehensive framework for clarifying the choices that make up a firm’s management model. Four core dimensions of management are identified – setting objectives, motivating employees, coordinating activities, making decisions – and for each one the key choices are identified and discussed. “…issues both a practical outline of novel management approaches and a rallying cry: Put leadership and management back on equal footing!” H A R VA R D B U S I N E S S R E V I E W

international Management behavior: global and sustainable leadership, 7th edition Henry W. Lane and Martha Maznevski 978-1-118-52737-5 • 304pp • Paperback • 2014

A new edition of one of the leading texts on international management. Focusing on cultural issues and using international examples, International Management Behavior, Seventh Edition helps managers develop the skills and knowledge to lead successfully in the global business environment. This new edition has been revised to feature four detailed case studies for each of the four sections of the book, providing a relevant and streamlined text through the crucial phases of implementing global strategy. www.wiley.com/go/mbacatalogue

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neW eDition

organizational behaviour, third edition Ray French, Charlotte Rayner, Gary Rees and Sally Rumbles 978-1-118-85263-7 • 480 pages Paperback • February 2015

The latest edition of Organizational Behaviour builds on the strengths and successes of previous editions and has been fully updated to reflect changes in the world of work and the context of organizational behaviour within that world. The authors combine a managerial approach, focusing on practical, realworld applications, with a rigorous critical perspective that analyses the research behind the theories. The text addresses alternative theoretical perspectives, in parallel to the introduction of new worldwide cases and examples. TABLE OF CONTENTS: PART 1 - INTRODUCTION; CHAPTER 1: What is organizational behaviour? PART 2 - INDIVIDUAL DIFFERENCES AND THEIR RELEVANCE TO WORK: CHAPTER 2: Perception, personality and values; CHAPTER 3: Learning, reinforcement and self-management; CHAPTER 4: Engagement of employees in the workplace; PART 3 - MANAGING THE ORGANIZATION; CHAPTER 5: Changing worlds and the design of work; CHAPTER 6: Organizational structure and design. CHAPTER 7: Organizational culture; PART 4: PEOPLE, PROCESSES AND PERFORMANCE: CHAPTER 8: Groups and teams; CHAPTER 9: Leadership. CHAPTER 10: Power, politics and decision making in organizations. CHAPTER 11: Communication, conflict and negotiation in organizations; CHAPTER 12: Organizational change.

FRANK J. LANDY

t

JEFFREY M. CONTE

WORK IN THE 21ST CENTURY

Work in the 21st century, fourth edition Frank J. Landy and Jeffrey M. Conte 978-1-118-29120-7 • 720pp • Hardcover • 2013

Now in its 4th edition, Work in the 21st Century: An Introduction to Industrial and Organizational Psychology is the most current, engaging, and highly regarded text for the industrial and organizational psychology course. The fourth edition retains the 14-chapter format and the 4-color design, which brings I-O psychology to life, especially with the use of newsworthy color photographs. FOURTH EDITION

TABLE OF CONTENTS: PART 1: FUNDAMENTALS. CHAPTER 1: What Is Industrial and Organizational Psychology? CHAPTER 2: Methods and Statistics in I-O Psychology. PART 2: INDUSTRIAL PSYCHOLOGY. CHAPTER 3: Individual Differences and Assessment. CHAPTER 4: Job Analysis and Performance. CHAPTER 5: Performance Measurement. CHAPTER 6: Staffing Decisions. CHAPTER 7: Training and Development. PART 3: ORGANIZATIONAL PSYCHOLOGY. CHAPTER 8: The Motivation to Work. CHAPTER 9: Attitudes, Emotions, and Work. CHAPTER 10: Stress and Worker Well-Being. CHAPTER 11: Fairness and Diversity in the Workplace. CHAPTER 12: Leadership. CHAPTER 13: Teams in Organizations. CHAPTER 14: The Organization of Work Behavior.

neW eDition

becoming a Master Manager: a competing Values approach, sixth edition Robert E. Quinn, Sue R. Faerman, Michael P. Thompson, Michael McGrath and David Bright 978-1-118-58258-9 • 352 pages • Paperback • February 2015

Developed from both theory and empirical evidence, the latest edition of this text provides a compelling case for why managerial and leadership competencies are essential for employee engagement, effective communication, and sustainable organizational success. The competing values framework offers future managers a foundation for analysing, understanding and executing the behaviour that will achieve positive performance, productivity and profitability. TABLE OF CONTENTS: Introduction: The Competing Values Approach to Management The Evolution of Management Models: The Competing Values Framework; Organizing the Learning Process – ALAPA; Core Competency: Thinking Critically; Module 1: Creating and Sustaining Commitment and Cohesion: Competency 1-1 Understanding Self and Others; Competency 1-2 Communicating Honestly and Effectively Competency; 1-3 Mentoring and Developing Others; Competency 1-4 Managing Groups and Leading Teams; Competency 1-5 Managing and Encouraging Constructive Conflict; Module 2: Establishing and Maintaining Stability and Continuity: Competency 2-1 Organizing Information Flows; Competency 2-2 Working and Managing Across Functions; Competency 2-3 Planning and Coordinating Projects; Competency 2-4 Measuring and Monitoring Performance and Quality; Competency 2-5 Encouraging and Enabling Compliance; Module 3: Improving Productivity and Increasing Profitability: Competency 3-1 Developing and Communicating a Vision; Competency 3-2 Setting Goals and Objectives; Competency 3-3 Motivating Self and Others; Competency 3-4 Designing and Organizing; Competency 3-5 Managing Execution and Driving for Result; Module 4: Promoting Change and Encouraging Adaptability: Competency 4-1 Using Power Ethically and Effectively; Competency 4-2 Championing and Selling New Ideas; Competency 4-3 Fueling and Fostering Innovation; Competency 4-4 Negotiating Agreement and Commitment; Competency 4-5 Implementing and Sustaining Change; Conclusion: Integration and the Road to Mastery: Integration and Behavioral Complexity; How Master Managers See the World; The Leveraging Power of Lift; The Never-ending Road to Mastery.

MBA Catalogue 2015/16


ManageMent anD ob

hanDBook oF

organIzaTIonaL LEarnIng & knowLEDgE ManagEMEnT sEConD EDITIon

neW eDition

Handbook of organizational learning and knowledge Management, second edition

organization: contemporary Principles and Practices, 2nd edition

Mark Easterby-Smith (Editor), Lancaster University, and Marjorie A. Lyles (Editor), Indiana University

John Child, University of Birmingham 978-1-119-95183-4 • 512pp Paperback • August 2014

978-0-470-97264-9 • 710pp • Paperback • 2011

The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate ‘knowledge’ and learn from experience. EDITED BY

Mark EasTErBY-sMITh anD

MarjorIE a. LYLEs

HANDBOOK OF

GENDER, WORK & ORGANIZATION

Handbook of gender, Work and organization Emma Jeanes (Editor), University of Exeter, David Knights (Co-Editor), Keele University, and Patricia Yancey Martin (Co-Editor), Florida State University 978-1-4443-9472-6 • 496pp • Hardcover • 2011

EDITED BY

This must-have reference represents a remarkably complete, detailed and extensive review of the field of gender, work, and organization in the second decade of the 21st century. The authors of Handbook of Gender, Work and Organization represent eight countries and many disciplines including management, sociology, political science, and gender studies. The chapters offer both reviews and empirical findings, and insights and challenges for further work. EMMA L. JEANES,

DAVID KNIGHTS,

PATRICIA YANCEY MARTIN

The successful 1st edition of Organization has now been updated and revised to cover key new developments in organization structure and practice. The second edition of Organization written by scholar and teacher John Child provides executives and advanced business students with a wide-ranging and trustworthy guide to organizations as the conditions for their survival in our global business environment change. Written in an approachable style, and illustrated with many international examples, this is a major contemporary guide to the role of organization and management in business.

Mike Bourne

Pippa Bourne

Handbook of corporate Performance Management Mike Bourne and Pippa Bourne

H A N D B O O K

O F

Corporate Performance Management

978-0-470-66936-5 • 280pp • Hardcover • 2011

The Handbook of Corporate Performance Management is the essential guide to using performance measurement and management to get the best out of your business. This book will provide you with the tools and approaches to help translate your strategy into action and make you aware of the pitfalls to be avoided.

TABLE OF CONTENTS:

neW

Measurement Madness: Recognizing and avoiding the Pitfalls of Performance Measurement Dina Gray, Pietro Micheli, Andrey Pavlov 978-1-119-97070-5 • Hardback • 240pp • 2014

Measurement Madness is a lively and informative take on this topical subject. Peppered with anecdotal evidence, it uses case studies to reveal some of the more outrageous and unexpected outcomes of KPIs, but also to show what performance management success looks like. Management theories are used to underline types of behavior and, most importantly, how they can be anticipated.

CHAPTER 1: Performance and the Role of Measurement. CHAPTER 2: Practical Tools for Measuring Performance. CHAPTER 3: Designing the System. CHAPTER 4: Managing Implementation. CHAPTER 5: Assessing and Managing Change. CHAPTER 6: Target Setting. CHAPTER 7: Linking Rewards to Performance. CHAPTER 8: Managing with Measures – Statistical Process Control. CHAPTER 9: Using Measures – Performance Reviews. CHAPTER 10: Using Measures to Manage – Challenging Strategy. CHAPTER 11: Keeping Your Measurement Process up to Date. CHAPTER 12: Measuring Performance of People. CHAPTER 13: Measuring Customers. CHAPTER 14: Measuring Process Performance. CHAPTER 15: Measuring Competence and Resource Development. CHAPTER 16: Measuring Financial Performance. CHAPTER 17: Measuring Sustainability. CHAPTER 18: Creating a Culture of High Performance. CHAPTER 19: Leadership Vignettes. CHAPTER 20: Bringing It All Together.

www.wiley.com/go/mbacatalogue

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leading culture change in global organizations: aligning culture and strategy

FOREWORD BY EDGAR H. SCHEIN

Author of Organizational Culture and Leadership

LEADING C U LT U R E CHANGE IN G L BAL

ORGANIZATIONS

Daniel Denison, International Institute for Management Development (IMD) in Lausanne, Switzerland, Robert Hooijberg, IMD, Nancy Lane, IMD, and Colleen Lief, IMD 978-0-470-90884-6 • 240pp • Hardcover • 2012

ALIGNING CULTURE and STRATEGY

Filled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, and Dominos, among others, Leading Culture Change in Global Organizations combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Each chapter uses a case as a means to illustrate an important aspect of culture change focusing on seven common culture-change dilemmas including creating a strategic alignment, keeping strategy simple, and more. DANIEL DENISON | ROBERT HOOIJBERG NANCY LANE | COLLEEN LIEF I N T E R N AT I O N A L I N ST I T U T E FO R M A N AG E M E N T D E V E LO P M E N T ( I M D)

TABLE OF CONTENTS: CHAPTER 1: Building a High-Performance Business Culture. CHAPTER 2: Supporting the Front Line. CHAPTER 3: Creating Strategic Alignment. CHAPTER 4: Creating One Culture Out of Many. CHAPTER 5: Exporting Culture Change. CHAPTER 6: Building a Global Business in an Emerging Market. CHAPTER 7: Building a Global Business from an Emerging Market. CHAPTER 8: Building for the Future: Translating Knowledge into Action.

neW eDition

introduction to Management, thirteenth edition

organizational behavior, thirteenth edition Mary Uhl-Bien, John R. Schermerhorn, Jr., Richard N. Osborn 978-1-118-79997-0 • 600pp • Paperback • 2013

Organizational Behavior 13th Edition is written in an accessible style, with pedagogical features designed to bring OB to life. The text relays the value of OB for the workplace and for life, and the value of equally engaging students in this passion so they embrace the material and want to learn even more. TABLE OF CONTENTS: PART 1 ORGANIZATIONAL BEHAVIOR TODAY. Chapter 1 - Introducing Organizational Behavior. PART 2 INDIVIDUAL BEHAVIOR AND PERFORMANCE. Chapter 2 - Diversity, Personality, and Values. Chapter 3 - Perception, Attribution, and Learning. Chapter 4 - Emotions, Attitudes, and Job Satisfaction. Chapter 5 - Motivation. Chapter 6 - Motivation and Performance. PART 3 TEAMS AND TEAMWORK. Chapter 7 - The Nature of Teams. Chapter 8 - Teamwork and Performance. Chapter 9 - Decision Making and Creativity. Chapter 10 - Conflict and Negotiation. PART 4 INFLUENCE PROCESSES AND LEADERSHIP. Chapter 11 - Communication. Chapter 12 - Power and Politics. Chapter 13 - The Leadership Process. Chapter 14 - Leadership Traits and Behavioral Styles. PART 5 ORGANIZATIONAL CONTEXT. Chapter 15 - Organizational Culture. Chapter 16 Organizational Structures.

a Primer on organizational behavior, seventh edition

John R. Schermerhorn, Jr

James L. Bowditch, Boston College, and Anthony F. Buono, Bentley College

978-1-118-95118-7 • 544 pages Paperback • April 2015

978-0-470-08695-7 • 496pp • Paperback • 2007

Thoroughly updated while maintaining its trusted balance of concepts and applications, the latest edition of Introduction to Management presents the most current material to apply theory and show relevance of management concepts in the real world. With new cases, more opportunities for self-assessment and the Management Weekly Updates news blog, the text and its comprehensive suite of resources promote critical thinking and active learning. TABLE OF CONTENTS: Part One - Management: The Management Process; History of Management Thought; Ethical Behavior and Social Responsibility; Part Two - Environment: External Environment and Organizational Culture; International Management; Entrepreneurship and Small Business Management; Part Three - Planning and Controlling: The Decision-Making Process; Fundamentals of Planning ; Fundamentals of Control; The Strategic Management Process; Part Four - Organizing: Fundamentals of Organizing; Organizational Change and Development; Human Resource Management; Part Five – Leading; Essentials of Leadership; Foundations of Individual Behavior; Motivation Theory and Practice; Teams and Teamwork; Communication, Conflict and Negotiation; Management Cases for Critical Thinking; Chapter Cases ; Self-Test Answers; Glossary.

MBA Catalogue 2015/16

e-teXt onlY

A Primer on Organizational Behavior, places attention on information technology in the workplace and how it’s reshaping organizations and the management practices within them. The Seventh Edition is thoroughly updated, featuring in-depth discussions on early management thought, workplace incivility, social justice, conformity in groups, virtual teams, team conflict, leader-member relations, and organizational change. TABLE OF CONTENTS: CHAPTER 1: Management And Organizational Behavior. CHAPTER 2: Perception, Attitudes, And Individual Differences. CHAPTER 3: Motivation. CHAPTER 4: Communication. CHAPTER 5: Group Dynamics. CHAPTER 6: Work Teams And Intergroup Relations: Managing Collaboration And Conflict. CHAPTER 7: Leadership, Power, And The Manager. CHAPTER 8: Macro-Organizational Behavior: The Organization’s Environment. CHAPTER 9: Organization Structure And Design. CHAPTER 10: Organizational Culture And Effectiveness. CHAPTER 11: Organization Development And Change. Appendix A: The Research Process In Organizational Behavior. Appendix B: Statistical Analysis. Appendix C: How To Read A Research-Oriented Journal Article.


ManageMent anD ob

beyond change Management: How to achieve breakthrough Results through conscious change leadership, second edition

ALAIN LEMPEREUR & AURÉLIEN COLSON EDITED BY MICHELE PEKAR

Alain Lempereur, ESSEC, Aurelien Colson, ESSEC, and Michele Pekar (Editor)

THE FIRST MOVE

Dean Anderson and Linda Ackerman Anderson 978-0-470-64808-7 • 320pp • Paperback • 2010

The Second Edition of this best-selling and groundbreaking book details the interaction of leadership styles, mindsets, and change processes, and revolutionizes change leaders’ approach to transformational change. Beyond Change Management includes new and ready-to-use worksheets, questionnaires, guidelines, and assessment instruments.

A NEGOTIATOR’S COMPANION

Managers and workers must communicate interactively, using authentic narratives, open-

The need is urgent. The economy-wide rate of return on assets is one quarter of 1965 levels. Workers are disgruntled. Customers are frustrated. Brands are unraveling. Executive

book create a work environment that lifts up the human spirit and inspires the exhilaration of extraordinary performance.

turnover is accelerating. Innovation is faltering. These issues call for a radically different kind of management. Here you will find the definitive guide to pulling apart the black box of traditional management and putting the pieces together in a new way. It means a wholly different way of thinking, speaking, and acting at work. It leads to workplaces that are more productive and more fun. These workplaces feel different. Most management improvements address one facet of the organization at the expense of others. Implementing radical management leads simultaneously to high productivity,

Praise for The Leader’s Guide to Radical Management “This masterful book is a delight to read—articulate, provocative, and illuminating. Success is about surpassing expectations, and Denning does so here. This isn’t merely

The king of all how-to books on change, this Second Edition provides a strategic overview of the author s proven change process methodology, as well as pragmatic guidance and tools for each key step in a complex transformational change process. The Change Leader’s Roadmap is the most comprehensive guide available for building transformational change strategy and designing and implementing successful transformation. radical, it’s revolutionary!”

—PET ER GUBER , CEO, Mandalay Entertainment Group

“This is a wonderful book. It’s like having an extended conversation with Steve Denning, who is one of today’s most acute and creative critics of traditional management thinking. You would ignore the ideas in this witty, candid, and erudite book at your own peril. Denning shows how to reinvent management based on a more accurate and effective

STEPHEN DENNING is a leading writer who consults with organiza-

tions in the U.S., Europe, Asia, and Australia on leadership, management, innovation, and business narrative. In 2009, he was a visiting fellow at All Souls College, Oxford University, U.K. He is the author of The Secret Language of Leadership—a Financial Times selection in Best Books of 2007, and a 800-CEO-READ selection as the best book on leadership in 2007.

understanding of how humans work best together. This book makes a great text for any extended discussion about how we should be doing things.”

— L A U R E N C E P R U S A K , author, Working Knowledge and What’s the Big Idea?

LEADERSHIP

www.josseybass.com

$29.95 U.S. | $35.95 Canada

Photo by Michael G. Stewart Jacket design by Jeff Puda

BRIEF TABLE OF CONTENTS: PART I: UPSTREAM CHANGE. PART II: MIDSTREAM CHANGE. PART III: DOWNSTREAM CHANGE. PART IV: LEVERAGING THE CHANGE LEADER’S ROADMAP.

R adical

Management REINVENTING the WORKPL ACE

Radical Management

978-0-470-64806-3 • 650pp • Paperback • 2010 continuous innovation, deep job satisfaction, and client delight.

to

T he

Linda Ackerman Anderson and Dean Anderson

L E A DER’S G U I DE

L E A DER’S G U I DE to

ended questions, and deep listening, rather than treating people as things to be manipulated. The principles and practices outlined in this

The Leader’s Guide to Radical Management shows how innovation can become an organization-wide capability, a part of an entire firm’s DNA.

T he

STEPHEN

for the organization? Is it good for those doing the work? Is it good for those for whom the

DENNING

(Continued from front flap)

Solidly and uniquely grounded in the best of European and American traditions and scholarship, including the authors’ own research, The First Move provides deep insight into how to negotiate successfully in business and political settings alike.

CHAPTER 1: Questioning before Negotiating. CHAPTER 2: Preparing Negotiations before Performing. CHAPTER 3: Doing the Essential before the Obvious. CHAPTER 4: Optimising Joint Value before Dividing It. CHAPTER 5: Listening before Speaking. CHAPTER 6: Acknowledging Emotions before Problem-Solving. CHAPTER 7: Deepening the Method before Facing Complexity. CHAPTER 8: Formalising the Agreement before Concluding.

PART I: A CALL FOR CONSCIOUS CHANGE LEADERS. CHAPTER 1: Achieving Breakthrough Results from Change. CHAPTER 2: The Drivers of Change. CHAPTER 3: Three Types of Organizational Change. CHAPTER 4: Two Leadership Approaches to Transformation. CHAPTER 5: Building Organizational Change Capability. PART II: PEOPLE DYNAMICS. CHAPTER 6: Human Dynamics: From Resistance to Commitment. CHAPTER 7: The Role and Impact of Mindset. CHAPTER 8: The Role and Impact of Culture. PART III: PROCESS DYNAMICS. CHAPTER 9: Conscious Process Thinking. CHAPTER 10: Change Process Models. PART IV: ANSWERING THE CALL TO CONSCIOUS CHANGE LEADERSHIP. CHAPTER 11: Answering the Call.

CAN ESTABLISHED ORGANIZATIONS the change leader’s LEARN HOW TO INNOVATE? Roadmap, second edition

978-0-470-75008-7 • 264pp • Hardcover • 2010

TABLE OF CONTENTS:

TABLE OF CONTENTS:

work is done? Is it good for society at large?” At the very foundation is open communication.

the first Move: a negotiator’s companion

for the 21ST CENTURY

the leader’s guide to L G to R adical Radical Management: Management Reinventing the Workplace for the 21st century Stephen Denning I T he

E A DER’S

U I DE

“This is a book about a radically different

way of managing. . . . It leads to workplaces that are more productive and more fun. These workplaces feel different.”

—FROM THE INTRODUCTION

n this provocative book, Stephen Denning introduces the seven principles of radical

management, along with more than seventy supporting practices. Radical management

focuses the entire organization on the goal of constantly increasing the value of what it offers to its clients, not merely producing goods or services

978-0-470-54868-4 • 336pp • Hardcover • 2010 or making money for shareholders. The seven interlocking principles comprise a new mental model of management: focusing the entire organization on delighting clients; working in self-organizing teams; operating in short client-

Based on research conducted over several years with hundreds of high-performance STEPHEN teams, The Leader’s Guide to Radical Management simultaneously inspires high productivity, continuous innovation, deep job satisfaction and client delight. Awardwinning author Stephen Denning puts forward a fundamentally different approach to management, with seven inter-locking principles of continuous innovation. How to Inspire Continuous Innovation, Deep Job Satisfaction & Client Delight

driven iterations; delivering value to clients with each iteration; fostering radical transparency;

nurturing continuous self-improvement; and communicating interactively. The principles and practices simultaneously inspire high

DENNING The Secret Language of Leadership The Leader’s Guide to Storytelling

AUTHOR OF AND

productivity, continuous innovation, and deep job satisfaction, and result in surpassing client expectations. Rather than offering a quick fix for today’s complex workplace problems, radical

management rethinks the nature and purpose of management. It addresses the questions: “What is good? Who is it good for? Is it good

(Continued on back flap)

TABLE OF CONTENTS: CHAPTER 1: Management Today. CHAPTER 2: A Brief History of Management. CHAPTER 3: What Radical Management Means. PART I: THE SEVEN PRINCIPLES CONTINUOUS INNOVATION. CHAPTER 4: Principle #1: Delighting Clients. CHAPTER 5: Principle #2: Self-Organizing Teams. CHAPTER 6: Principle #3: ClientDriven Iterations. CHAPTER 7: Principle #4: Delivering Value to Clients in Each Iteration. CHAPTER 8: Principle #5: Radical Transparency. CHAPTER 9: Principle #6: Continuous Self-Improvement. CHAPTER 10: Principle #7: Interactive Communication. PART II: IMPLEMENTATION. CHAPTER 11: A River of Cascading Conversations. CHAPTER 12: Epilogue. Appendix: Summary of Radical Management Practices.

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What Matters now: How to Win in a World of Relentless change, ferocious competition, and unstoppable innovation Gary Hamel 978-1-118-12082-8 • 304pp • Hardcover • 2012 How to Win in a World of Relentless Change,

Concise and to the point, What Matters Now GARY HAMEL will inspire leaders to rethink their business, their management, and how they lead. This is the first book in 5 years from Gary Hamel, “the world’s leading business thinker”, and spotlights an agenda for success for leaders everywhere. Ferocious Competition, and Unstoppable Innovation

Ranked #1 most influential business thinker by the Wall Street Journal

BRIEF TABLE OF CONTENTS: SECTION 1: Values Matter Now. SECTION 2: Innovation Matters Now. SECTION 3: Adaptability Matters Now. SECTION 4: Passion Matters Now. SECTION 5: Ideology Matters Now.

PATRICK LENCIONI B E S T- S E L L I N G AU T H O R O F T H E F I V E DY S F U N C T I O N S O F A T E A M

The Advantage

the advantage: Why organizational Health trumps everything else in business Patrick M. Lencioni 978-0-470-94152-2 • 240pp • Hardcover • 2012

The Advantage brings together the concepts from all of Patrick Lencioni’s best-selling books into a powerful and entertaining guide to the one remaining competitive advantage in business: organizational health. In his most comprehensive and impactful book to date, Lencioni explains that organizational health is the one last advantage in the market today, and provides a ground breaking new way for conducting business — one that maximizes human potential and aligns the organization around common set of principles. WHY ORGANIZATIONAL HEALTH TRUMPS EVERYTHING ELSE IN BUSINESS

neW eDition

strategic Modelling and business Dynamics: a feedback systems approach, second edition John D. W. Morecroft 978-1-118-84468-7 • Paperback • 480pp • 2015

Strategic Modelling and Business Dynamics is an essential guide to strategic modelling, helping readers understand modelling processes while taking all contributing factors into account. Written by an internationally regarded authority, this comprehensive guide covers all stages of model building, from conceptual to technical, demonstrating a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life.

MBA Catalogue 2015/16

25th Anniversary * 3rd Edition

PRODUCTIVE WORKPLACES Dignity, Meaning, and Community in the 21st Century

Productive Workplaces: Dignity, Meaning, and community in the 21st century, third edition, 25 Year anniversary Marvin R. Weisbord 978-0-470-90017-8 • 576pp • Hardcover • 2012

Productive Workplaces is smart, well-written and well-researched, thoughtful, somewhat MARVIN WEISBORD provocative, and a one-of-a-kind review of the integration of economics, technology, and people; the work on self as integral to organizational change; the revision of Lewinian concepts for a new era; and the history behind “getting everybody improving whole systems” as a response to fast change and increasing diversity (not the same as using any particular method). The themes, case studies (many revisited), and models are as relevant as ever. THE CLASSIC WORK * REVISED AND EXPANDED

BRIEF TABLE OF CONTENTS: PART I: MYTHOLOGY AND MANAGING. PART II: SEARCHING FOR PRODUCTIVE WORKPLACES. PART III: LEARNING FROM EXPERIENCE. PART IV: INTEGRATING THE PAST INTO THE PRESENT. PART V: LEARNING THEN AND NOW.

Management and organization theory A Jossey-Bass Reader 978-1-118-00895-9 • 480pp • Paperback • 2012

A “must-have” for any MBA/PhD in management and organizations, this reader is the first to name, describe, and explore each of the top 50 most popular, most researched, and most used management and organization theories to date. Organized to correspond to leading management textbooks, this Jossey-Bass Reader provides detailed information about each theory, including major survey instruments used to measure variables in the theory; major questions examined; significant figures who have published on the theory, strengths and weaknesses of the theory; practical applications; and seminal articles published for the theory. TABLE OF CONTENTS: 1 Absorptive Capacity Theory. 2 Actor-Network Theory. 3 Agency Theory. 4 Agenda Setting Theory. 5 Attachment Theory. 6 Attribution Theory. 7 Balance Theory. 8 Control Theory. 9 Diffusion of Innovations Theory. 10 Dynamic Capabilities Theory. 11 Efficient Market Theory. 12 Ethical Theory. 13 Field Theory. 14 Game Theory. 15 Goal Setting Theory. 16 Image Theory. 17 Institutional Theory. 18 KnowledgeBased Theory. 19 Media Richness Theory. 20 Mental Models Theory. 21 Organizational Ecology Theory. 22 Organizational Justice Theory. 23 Planned Behavior Theory. 24 Prospect Theory. 25 Psychological Contract Theory. 26 Resource-Based Theory. 27 Role Theory. 28 Self-Determination Theory. 29 Sensemaking Theory. 30 Social Capital Theory. 31 Social Cognitive Theory. 32 Social Comparison Theory. 33 Social Exchange Theory. 34 Social Facilitation Theory. 35 Social Identity Theory. 36 Social Network Theory. 37 Stakeholder Theory. 38 Structural Contingency Theory. 39 Structuration Theory. 40 Transaction Cost Theory.


MaRketing, aDVeRtising anD c onsuMeR beHaViouR

luxury brand Management: a World of Privilege, second edition LUXURY BRAND MANAGEMENT A WORLD OF PRIVILEGE

brand Relevance: Making competitors irrelevant

Michel Chevalier and Gerald Mazzalovo

David A. Aaker, Haas School of Business, University of California Berkeley

978-1-1181-7176-9 • 336pp • Hardcover • 2012

978-0-470-61358-0 • 400pp • Hardcover • 2011

Second Edition

Now fully revised and updated, Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries.

This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Brand Relevance reveals how these companies have made other brands in their categories irrelevant.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

CHAPTER 1: Specificities Of The Luxury Industry. CHAPTER 2: Major Luxury Sectors. CHAPTER 3: The Power Of The Luxury Brand. CHAPTER 4: Product Lyfe Cycle. CHAPTER 5: The Luxury Client. CHAPTER 6: Brand Identity. CHAPTER 7: Managing Creation. CHAPTER 8: Communication. CHAPTER 9: International Distribution. CHAPTER 10: Retailing. CHAPTER 11: Logistics And Licensing. CHAPTER 12: The Brand Audit.

CHAPTER 1: Winning the Brand Relevance Battle. CHAPTER 2: Understanding Brand Relevance: Categorizing, Framing Consideration, and Measurement. CHAPTER 3: Changing the Retail Landscape. CHAPTER 4: Market Dynamics in the Automobile Industry. CHAPTER 5: The Food Industry Adapts. CHAPTER 6: Finding New Concepts. CHAPTER 7: Evaluation. CHAPTER 8: Defining the Category or Subcategory. CHAPTER 9: Creating Barriers: Sustaining the Differentiation. CHAPTER 10: Maintaining Relevance in the Face of Market Dynamics. CHAPTER 11: Innovative Organization.

M I C H E L C H E VA L I E R GÉRALD MAZZALOVO

DAVID A. AAKER

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the Marketing Pathfinder: core concepts and live cases

“A must read for anyone who wants to get a jump on the future.” GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT

BEYOND THE FAM I L I AR

David Stewart and Michael M. Saren 978-1-119-96176-5 • 448pp Paperback • August 2014

From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they’ll make in the real world of business. • Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource

beyond the familiar: long-term growth through customer focus and innovation Patrick Barwise and Sean Meehan 978-0-470-97631-9 • 184pp • Hardcover • 2011

Above all, Beyond the Familiar runs counter to the fashionable claim that the startingpoint for business success should be to find Patrick Barwise a ‘blue-sky’, ‘out-of-the-box’ breakthrough Seán Meehan innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth. LO N G -T E R M G R OW T H T H R O U G H

C U S TO M E R F O C U S A N D I N N OVAT I O N

TABLE OF CONTENTS: CHAPTER 1: What Every CEO Wants. CHAPTER 2: Your Promise to the Customer. CHAPTER 3: Delivering Today’s Promise Better and Better Every Day. CHAPTER 4: Driving the Market by Relentlessly Improving the Promise. CHAPTER 5: Innovating Beyond the Familiar. CHAPTER 6: Opening Up: What Leaders Must Do.

• Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world • The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions • Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

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THIRD EDITION

MARKETING

PLANS for SERVICES

Marketing Plans for services: a complete guide, third edition Malcolm McDonald, Pennie Frow, and Adrian Payne 978-0-470-97909-9 • 512pp • Paperback • 2011

Marketing Plans for Services, Third Edition A COMPLeTe GUiDe is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. MALCOLM McDONALD • PeNNie FrOw • ADriAN PAYNe

TABLE OF CONTENTS: CHAPTER 1: Marketing and services. CHAPTER 2: The nature of services marketing. CHAPTER 3: Marketing planning for services: the process. CHAPTER 4: Marketing planning for services: the problems. CHAPTER 5: Marketing planning Phase One: the strategic context. CHAPTER 6: Marketing planning Phase Two: the situation review (Part 1). CHAPTER 7: Marketing planning Phase Two: the situation review (Part 2). CHAPTER 8: Marketing planning Phase Three: marketing strategy formulation. CHAPTER 9: Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 1: the budget, the service product plan and the communications plan). CHAPTER 10: Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 2: price, place, people, processes and customer service). CHAPTER 11: Organizing for marketing planning. CHAPTER 12: Measuring the effectiveness of marketing plans for service businesses. CHAPTER 13: A step-by-step marketing planning system for service businesses.

THIRD eDITIon

KEY ACCOUNT MANAGEMENT

key account Management: the Definitive guide, third edition, Revised and updated Diana Woodburn and Malcolm McDonald 978-0-470-97415-5 • 496pp • Paperback • 2011

The DefiniTive GuiDe

Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in Key Account Management by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Diana Woodburn and Malcolm McDonald

TABLE OF CONTENTS: CHAPTER 1: The crucial role of key account management. CHAPTER 2: Selecting and categorizing key customers. CHAPTER 3: Relationship stages. CHAPTER 4: Developing key relationships. CHAPTER 5: The buyer perspective. CHAPTER 6: Key account profitability. CHAPTER 7: Key account analysis. CHAPTER 8: Planning for key accounts. CHAPTER 9: Processes - making key account management work. CHAPTER 10: The role and requirements of key account managers. CHAPTER 11: Performance and rewards in KAM. CHAPTER 12: Organizing for key account management. CHAPTER 13: Transitioning to KAM.

MBA Catalogue 2015/16

SEVENTH EDITION

MARKETING

PLANS

Marketing Plans: How to Prepare them, How to use them, seventh edition Malcolm McDonald and Hugh Wilson 978-0-470-66997-6 • 592pp • Paperback • 2011

Marketing Plans is a highly renowned international bestseller. The Seventh Edition Malcolm McDonald has been thoroughly revised, and every has been carefully updated with and Hugh Wilson chapter special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. HOW TO PREPARE THEM, HOW TO USE THEM

TABLE OF CONTENTS: CHAPTER 1: Understanding the Marketing Process. CHAPTER 2: The Marketing Planning Process: 1 The Main Steps. CHAPTER 3: The Marketing Planning Process: 2 Removing the Myths. CHAPTER 4: Completing the Marketing Audit: 1 The Customer and Market Audit. CHAPTER 5: Completing the Marketing Audit: 2 The Product Audit. CHAPTER 6: Setting Marketing Objectives and Strategies. CHAPTER 7: The Integrated Marketing Communications Plan. CHAPTER 8: The Sales Plan. CHAPTER 9: The Pricing Plan. CHAPTER 10: The Multichannel Plan: The Route to Market. CHAPTER 11: The Customer Relationship Management Plan. CHAPTER 12: Implementation Issues in Marketing Planning. CHAPTER 13: Measuring the Effectiveness of Marketing Planning. CHAPTER 14: A Step-by-Step Marketing Planning System.

Handbook of strategic account Management: the comprehensive Resource Diana Woodburn and Kevin Wilson 978-1-118-50908-1 • 616pp • Hardback • 2014

This handbook is a compilation of papers that address researched knowledge of SAM across the academic community. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting exploration. Each paper includes an overall summary of the tenets of SAM and a list of references, creating an indispensable resource for academic readers, students, and researchers. BRIEF TABLE OF CONTENTS: Section 1: Strategic dimensions of KSAM Section 2: Value creation through KSAM Section 3: Developing KSAM programmes Section 4: Operationalising KSAM


MaRketing, aDVeRtising anD c onsuMeR beHaViouR

Marketing and finance: creating shareholder Value

Marketing

Malcolm McDonald, Brian Smith, Keith Ward

Powered by

978-1-119-95338-8 • 280pp Paperback • 2013

Damien McLoughlin, Beverley Barker, Greg Elliott, Sharyn Rundle-Thiele and David Waller

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition (formerly known as Marketing Due Diligence) features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. TABLE OF CONTENTS: Foreword by Anne Godfrey, Chief Executive, CIM Foreword by Charles Tilley, Chief Executive, CIMA. PART 1 WHAT IS MARKETING DUE DILIGENCE? Chapter 1 The lessons of experience. Chapter 2 A process of Marketing Due Diligence. Chapter 3 The implications of implementing Marketing Due Diligence. PART 2 THE MARKETING DUE DILIGENCE DIAGNOSTIC PROCESS Chapter 4 Assessing market risk. Chapter 5 Assessing share risk. Chapter 6 Assessing profit risk. Chapter 7 The key role of market definition and segmentation. Chapter 8 Creating strategies that create shareholder value. Chapter 9 Managing high-risk marketing strategies. Chapter 10 Fast track: A summary and reminder of the marketing and finance interface

David A. Aaker Damien McLoughlin

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strategic Market Management, global Perspectives David A. Aaker and Damien McLoughlin 978-0-470-68975-2 • 368pp • Paperback • 2009

Strategic Market Management

This text is a European adaptation of the US title: Strategic Market Management, 9th Edition by David Aaker. Global Perspectives This edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. TABLE OF CONTENTS: CHAPTER 1: Strategic Market Management: An Overview. PART I: STRATEGIC ANALYSIS. CHAPTER 2: External and Customer Analysis. CHAPTER 3: Competitor Analysis. CHAPTER 4: Market/Submarket Analysis. CHAPTER Chapter 5: Environmental Analysis and Strategic Uncertainty. CHAPTER 6: Internal Analysis. Case Challenges for Part I. PART II: CREATING AND IMPLEMENTING STRATEGIES. CHAPTER 7: Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability. CHAPTER 8: Alternative Value Propositions. CHAPTER 9: Building and Managing Brand Equity. CHAPTER 10: Energizing the Business. CHAPTER 11: Leveraging the Business. CHAPTER 12: Creating New Businesses. CHAPTER 13: Global Strategies. CHAPTER 14: Setting priorities for Businesses and brands—The Exit, Milk, and Consolidate Options. CHAPTER 15: From Silos to Synergy—Harnessing the Organization.

Online Course & Workbook Package available Autumn 2015! WileyPLUS Learning Space is a flexible online teaching and learning environment which has been designed to help students learn, collaborate and grow and to help lecturers/ instructors organise learning activities, manage student collaboration and assess their students’ engagement. This new online Marketing course aims to: • Engage students who find the print texts available dry, but the subject interesting • Enable instructors to view participation, give feedback and customise courses that are hard to manage in traditional lecture/ exam format • Help students to participate more through discussion and project work • Enable students to develop employability skills through their work on the course, including use of digital collaborative tools Find out more at: www.wiley.com/college/sc/wpls/ TABLE OF CONTENTS: 1. Introduction to Marketing - Case: Nollywood; 2. Marketing Environment - Case: Mind Candy and the Digital Economy; 3. Market Research - Case: Starbucks in China; 4. Consumer Behaviour - Case: GoPro; 5. Distribution - Case: Qatargas; 6. Segmentation - Case: Safaricom; 7. Product and Branding - Case: Tablet Devices in the UK; 8. Price - Case: MailChimp; 9. Promotion - Case: Lidl in the UK; 10. Services - Case: Etihad Airways; 11. Marketing Implementation - Case: Selling Tesla without an Advertising Agency.

neW eDition

Marketing Research, 10th edition Carl McDaniel, Jr., and Roger Gates 978-1-118-80884-9 • 624 pages Paperback • January 2015

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applicationsbased approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

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Award Winning Text Book

SECOND EDITION

Sustainability Marketing

sustainability Marketing a global Perspective, second edition

Marketing communications: a brand narrative approach

Frank-Martin Belz and Ken Peattie

Micael Dahlen, Fredrik Lange and Terry Smith

978-1-119-96619-7 • 352pp • Paperback • 2012

978-0-470-31992-5 • 606pp • Paperback • 2010

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a A GLOBAL PERSPECTIVE sustainability-oriented vision of marketing Frank-Martin Belz and Ken Peattie for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

Marketing Communications: is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

PART I: UNDERSTANDING SUSTAINABILITY AND MARKETING. CHAPTER 1 Marketing in the Twenty-First Century. CHAPTER 2 Framing Sustainability Marketing. PART II: DEVELOPING SUSTAINABILITY MARKETING OPPORTUNITIES. CHAPTER 3 Socio-Ecological Problems. CHAPTER 4 Sustainable Consumer Behaviour. PART III: DEVELOPING SUSTAINABILITY MARKETING STANDARDS AND STRATEGIES. CHAPTER 5 Sustainability Marketing Values and Objectives. CHAPTER 6 Sustainability Marketing Strategies. PART IV: DEVELOPING THE SUSTAINABILITY MARKETING MIX. CHAPTER 7 Customer Solutions. CHAPTER 8 Communications. CHAPTER 9 Customer Cost. CHAPTER 10 Convenience. PART V: DEVELOPING THE FUTURE OF SUSTAINABILITY MARKETING. CHAPTER 11 Sustainability Marketing Transformations. CHAPTER 12 Reframing Sustainability Marketing. CONCLUSIONS: A Final Rethink.

PART 1: INTRODUCTION TO MARKETING COMMUNICATIONS. CHAPTER 1 Introduction to Marketing Communications. CHAPTER 2 How Marketing Communications Works. PART 2: ANALYSIS AND PLANNING FOR MARKETING COMMUNICATIONS. CHAPTER 3 Analysis of Target Markets. CHAPTER 4 Marketing Communications Effects and Objectives. CHAPTER 5 Marketing Communications Strategy and Planning. CHAPTER 6 Strategic Positioning. CHAPTER 7 Tactics and Techniques of Positioning. PART 3: IMPLEMENTATION AND CONTROL OF MARKETING COMMUNICATIONS. CHAPTER 8 Building Brand Equity. CHAPTER 9 Brand Narrative and Relational Management. CHAPTER 10 The Marketing Communications Mix. CHAPTER 11 Advertising Strategy. CHAPTER 12 Advertising Creativity. CHAPTER 13 Media Concepts and Media Planning. CHAPTER 14 Public Relations and Hybrid Marketing Communications. CHAPTER 15 Sales and Sales Promotion. CHAPTER 16 Beyond Traditional Marketing Communications. CHAPTER 17 Evaluating Marketing Communications.

Marketing Mistakes and successes, twelfth edition Robert F. Hartley and Cindy Claycomb 978-1-118-07846-4 • 416pp • Paperback • 2014

This best-selling casebook, now in its Twelfth Edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. TABLE OF CONTENTS: PART 1: MARKETING WARS. 1. Introduction. 2. Cola Wars: Coke vs. Pepsi. 3. PC Wars: Hewlett-Packard vs. Dell. 4. Airliner Wars: Boeing vs. Airbus. PART 2: COMEBACKS. 5. McDonald’s: Rebirth Through a Low Growth Strategy. 6. Harley-Davidson: Building an Enduring Mystique. 7. Chrysler: Merger Problems and Recovery. PART 3: MARKETING Management Mistakes. 8. Newell’s Acquisition of Rubbermaid: An Unbelievable Disappointment. 9. Kmart and Sears: A Hedge Fund Manager’s Disaster. 10. Euro Disney: Bungling a Successful Concept. 11. Borders: Too Comfortable With Its Comfy Bookstores. 12. Maytag: A Sales Promotion Debacle in England and the Allure of Outsourcing. 13. Borden: Letting Brands Wither. 14. United Way: Damage Control for a Nonprofit’s Image. PART 4: ENTREPRENEURIAL ADVENTURES. 15. Google: Will an Entrepreneurial Giant Continue to Rule? 16. Starbucks: Can a Model of Growth Reinvent Itself? 17. Boston Beer: Is Greater Growth Possible? PART 5: ETHICAL MISTAKES. 18. Merck: The Vioxx Catastrophe. 19. MetLife: Deceptive Sales Practices. 20. Toyota: Accelerating Problems. Part 6: Notable Marketing Successes. 21. Southwest Airlines: Is It Still the King of Cheap Flights? 22. Nike: Is It an Unassailable Powerhouse Brand? 23. Vanguard: Is Advertising Really Necessary? 24. Conclusions: What We Can Learn. Index.

MBA Catalogue 2015/16


MaRketing, aDVeRtising anD c onsuMeR beHaViouR

Managing customer

global Marketing Management, sixth edition

Managing Relationships: a strategic Customer framework, second edition Relationships Don Peppers and Martha Rogers

Masaaki Kotabe, Temple University Kristiaan Helsen, Hong Kong University of Science and Technology

978-0-470-42347-9 • 528pp • Hardcover • 2011

Now fully revised and updated with new examples, case studies, and references with contributing works from industry leaders Second Edition and academic experts, Managing Customer Don Peppers & Martha Rogers Relationships is one of the first books designed to develop an understanding of the pedagogy of managing customer relationships. With an emphasis on customer strategies and building customer value, the Second Edition focuses on marketing accountability and metrics and advanced customer valuation approaches, including Return on Customer. The new edition offers a full discussion of the influence of social networking on customer empowerment and customer relationship management (CRM). A Strategic Framework

With contributions from dozens of academic experts and industry leaders in managing customer strategy, value, and relationships

BRIEF TABLE OF CONTENTS: PART I: PRINCIPLES OF MANAGING CUSTOMER RELATIONSHIPS. PART II: IDIC IMPLEMENTATION PROCESS: A MODEL FOR MANAGING CUSTOMER RELATIONSHIPS. PART III: MEASURING AND MANAGING TO BUILD CUSTOMER VALUE.

978-1-118-83028-4 • 4750pp • Paperback • 2014

Global Marketing Management, 6th Edition prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral. New to this edition: • New chapter (Ch. 20) on Sustainable Marketing in the Global Marketplace discusses the rise of emerging economies and the added pressure on the worldwide supply of limited resources ranging from food supplies to raw materials, and from water to energy sources. • Increased coverage of the complexities of global competition in the first decade of the 21st Century and the rapid pace at which the changes in the economic and political environments in various parts of the world affect the global economy. • Updated examples, statistics, and Global Perspectives, end-of-chapter short cases and long cases. TABLE OF CONTENTS:

Marketing Research, eleventh edition

Eleventh Edition

MARKETING RESEARCH

DAVID A. AAKER | V. KUMAR | ROBERT P. LEONE | GEORGE S. DAY

David A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School, and Robert Leone, Texas Christian University 978-1-118-32181-2 • 768pp • Hardcover • 2012

International Student Version

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. “Macro-micromacro” in design, and fitting for students in the intermediate or advanced courses, this highly-regarded Eleventh Edition focuses on market intelligence, strategy, theory, and application.

CHAPTER 1. Globalization Imperative. CHAPTER 2. Economic Environment. CHAPTER 3. Financial Environment. CHAPTER 4. Global Cultural Environment and Buying Behavior. CHAPTER 5. Political and Legal Environment. CHAPTER 6. Global Marketing Research. CHAPTER 7. Global Segmentation and Positioning. CHAPTER 8. Global Marketing Strategies. CHAPTER 9. Global Market Entry Strategies. CHAPTER 10. Global Product Policy Decisions. CHAPTER 11. Global Product Policy Decisions. CHAPTER 12. Global Pricing. CHAPTER 13. Global Communication Strategies. CHAPTER 14. Sales. Management. CHAPTER 15. Global Logistics and Distribution. CHAPTER 16. Export and Import. Management. CHAPTER 17. Planning, Organization, and Control of Global Marketing. Operations. CHAPTER 18. Marketing Strategies for Emerging Markets. CHAPTER 19. Global. Marketing and the Internet. CHAPTER 20. Sustainable Marketing in the Global. Marketplace. Cases. Subject Index. Author Index. Company Index.

BRIEF TABLE OF CONTENTS: PART I: THE NATURE AND SCOPE OF MARKETING RESEARCH. PART II: DATA COLLECTION. PART III: DATA ANALYSIS. PART IV: SPECIAL TOPICS IN DATA ANALYSIS. PART V: APPLICATIONS OF MARKETING INTELLIGENCE.

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Hey, Whipple, squeeze this: the classic guide to creating great ads, fourth edition Luke Sullivan with Sam Bennett 978-1-1181-0133-9 • 386pp • Paperback • 2012

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. TABLE OF CONTENTS: CHAPTER 1: Salesmen Don’t Have to Wear Plaid. CHAPTER 2: A Sharp Pencil Works Best. CHAPTER 3: A Clean Sheet of Paper. CHAPTER 4: Write When You Get Work. CHAPTER 5: Concepting for the Hive Mind. CHAPTER 6: Big Honkin’ Ideas. CHAPTER 7: In the Future, Everyone Will Be Famous for 30 Seconds. CHAPTER 8: But Wait, There’s More! CHAPTER 9: Radio Is Hell. But It’s a Dry Heat. CHAPTER 10: “Toto, I Have a Feeling We’re Not in McMann & Tate Anymore.” CHAPTER 11: Only the Good Die Young. CHAPTER 12: Pecked to Death by Ducks. CHAPTER 13: A Good Book or a Crowbar. CHAPTER 14: Making Shoes versus Making Shoe Commercials.

The Complete Guide for

BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web

REVISED and UPDATED

engage!: the complete guide for brands and businesses to build, cultivate, and Measure success in the new Web, Revised and updated Brian Solis and Ashton Kutcher (Foreword by)

the new Rules of Marketing & PR: How to use social Media, online Video, Mobile applications, blogs, news Releases, and Viral Marketing to Reach buyers Directly, fourth edition

978-1-118-00376-3 • 336pp • Paperback • 2011

David Meerman Scott

The ultimate guide to branding and building your business in the era of the Social Web, revised and updated with a Foreword by Ashton Kutcher, thoroughly examines the social media landscape and how to effectively use social media to succeed in business. Engage! leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. BRIAN SOLIS

Foreword by

ASHTON KUTCHER

TABLE OF CONTENTS: CHAPTER 1: The Social Media Manifesto. CHAPTER 2: Making the Case for Social Media: The Five Ws+H+E. CHAPTER 3: The New Media University. CHAPTER 4: The New Media University 101: Blogs, Podcasts, and Livecasts. CHAPTER 5: The New Media University 201: Communities, Social Calendars, and Livecasting. CHAPTER 6: The New Media University 301: Images and Multimedia. CHAPTER 7: The New Media University 401: Dashboards, Social Networks, and Brands. CHAPTER 8: The New Media University 501: Microblogs, Monetization, and Twitter. CHAPTER 9: The New Media University 601: Mobile Marketing and Video Broadcasting. CHAPTER 10: The New Media University 701: Social Media Optimization, SEO, and Content Distribution. CHAPTER 11: The New Media University 801: Syndication, Illustration, and Aggregation. CHAPTER 12: The New Media University 901: Brand Personality, Discovery, and Promise. CHAPTER 13: The New Media University 1001: Attention and Word of Mouth Marketing. CHAPTER 14: The New Media University 1101: Social Landscape and Initiatives. CHAPTER 15: Fusing the Me in Social Media and the We in the Social Web. CHAPTER 16: Learning and Experimentation Lead to Experience. CHAPTER 17: Defining the Rules of Engagement. CHAPTER 18: The Conversation Prism. CHAPTER 19: Unveiling the New Influencers. CHAPTER 20: The Human Network. CHAPTER 21: The Social Marketing Compass. CHAPTER 22: Facebook is Your Home Page for the Social Web. CHAPTER 23: Divide and Conquer. CHAPTER 24: A Tale of Two Cities. CHAPTER 25: We Earn the Relationships We Deserve. CHAPTER 26: The New Media Scorecard.

MBA Catalogue 2015/16

neW eDition

978-1-118-48876-8 • 464pp • Paperback • 2013

The New Rules of Marketing and PR is a oneof-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. TABLE OF CONTENTS: PART I: HOW THE WEB HAS CHANGED THE RULES OF MARKETING AND PR. CHAPTER 1: The Old Rules of Marketing and PR Are Ineffective in an Online World. CHAPTER 2: The New Rules of Marketing and PR. CHAPTER 3: Reaching Your Buyers Directly. PART II: WEB-BASED COMMUNICATIONS TO REACH BUYERS DIRECTLY. CHAPTER 4: Social Media and Your Targeted Audience. CHAPTER 5: Blogs: Tapping Millions of Evangelists to Tell Your Story. CHAPTER 6: Audio and Video Drive Action. CHAPTER 7: The New Rules of News Releases. CHAPTER 8: Going Viral: The Web Helps Audiences Catch the Fever. CHAPTER 9: The Content-Rich Website. CHAPTER 10: Marketing and PR in Real Time. PART III: ACTION PLAN FOR HARNESSING THE POWER OF THE NEW RULES. CHAPTER 11: You Are What You Publish: Building Your Marketing and PR Plan. CHAPTER 12: Online Thought Leadership to Brand Your Organization as a Trusted Resource. CHAPTER 13: How to Create for Your Buyers. CHAPTER 14: How Web Content Influences the Buying Process. CHAPTER 15: Mobile Marketing: Reaching Buyers Wherever They Are. CHAPTER 16: Social Networking Sites and Marketing. CHAPTER 17: Blogging to Reach Your Buyers. CHAPTER 18: Video and Podcasting Made, Well, as Easy as Possible. CHAPTER 19: How to Use News Releases to Reach Buyers Directly. CHAPTER 20: The Online Media Room: Your Front Door for Much More Than the Media. CHAPTER 21: The New Rules for Reaching the Media. CHAPTER 22: Search Engine Marketing. CHAPTER 23: Make It Happen.


MaRketing, aDVeRtising anD c onsuMeR beHaViouR

SECO ND EDIT ION

RETAIL MARKETING AND BRANDING

MAXIMIZING ROI A DEFINITIVE GUIDE TO

Retail Marketing and branding: a Definitive guide to Maximizing Roi, second edition

store Wars: the Worldwide battle for Mindspace and shelfspace, online and in-store, second edition

Jesko Perrey and Dennis Spillecke, McKinsey & Co.

Greg Thain, John Bradley

978-1-118-48952-9 • 400pp • Hardcover • 2012

The original book was well received and looked to help retailers overcome retail specific pitfalls in marketing ROI. The authors challenged the received wisdom currently exercised by retailers by demonstrating how marketing and branding can be an investment rather than a cost and by providing comprehensive guidelines for the implementation of new strategies, tools and techniques for achieving the best ROI from their marketing spend and branding investments (and how this integrates within the whole business value chain). The second edition of Retail Marketing and Branding includes the following updates: • New and updated case examples • Updated figures and examples throughout • New interviewers with recent experiences • Additional chapters IS SPILLECKE JESKO PERREY AND DENN

PERSPECTIVES ON CONSUMER INDUSTRIES & RETAIL

TABLE OF CONTENTS: CHAPTER 1: Principles of successful brand management: art, science, craft. CHAPTER 2: Segmentation. CHAPTER 3: A Guide to Excellence in Retail Brand Management. CHAPTER 4: Developing and Refining Retail Formats. CHAPTER 5: Store Brand Portfolio Management. CHAPTER 6: Private Label Branding. CHAPTER 7: How to Spend It: Fact-based Media Mix Optimization. CHAPTER 8: Budget Sizing: The Million-dollar Question. CHAPTER 9: Budget Prioritization. CHAPTER 10: Reach–Cost–Quality. CHAPTER 11: Marketing Mix Modeling. CHAPTER 12: The Digital Retail (R)evolution. CHAPTER 13: POS Marketing. CHAPTER 14: Leaflets and Local Print Advertising: How to Achieve Local Media Excellence. CHAPTER 15: Fact-based Promotion Management. CHAPTER 16: Excellence in Classical Media. CHAPTER 17: Digital Marketing Excellence. CHAPTER 18: Maximizing Customer Value with Data-driven CLM. CHAPTER 19: Smart Sourcing. CHAPTER 20: Ten perspectives on retail marketing.

978-1-118-37406-1 • 314pp • Hardcover • 2012

This new edition retains all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book is thoroughly revised and updated and will consist of 4 main parts: • A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L’Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). • A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. • A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. • A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future. TABLE OF CONTENTS: CHAPTER 1: Shifting of power in the value chain. CHAPTER 2: Differences between manufacturers and retailers. CHAPTER 3: The fragility of a marketing orientation. CHAPTER 4: Retailers and the marketing concept. CHAPTER 5: The battlefield for mindspace and shelfspace. CHAPTER 6: The battle for mindspace. CHAPTER 7: The battle for shelfspace . CHAPTER 8: Creating a sustainable retail differential. CHAPTER 9: Private label. CHAPTER 10: Trade marketing . CHAPTER 11: Internationalisation and emerging markets . CHAPTER 12: E-retailing. CHAPTER 13: The new order and its challenges.

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Decoded: the science behind Why We buy

Reshaping Retail: Why technology is transforming the industry and How to Win in the new consumer Driven World

Phil Barden 978-1-118-34560-3 • 288pp • Hardcover • 2013

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

Stefan Niemeier, Andrea Zocchi, Marco Catena 978-1-118-65666-2 • 208pp • Hardback • 2013

With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. TABLE OF CONTENTS

TABLE OF CONTENTS: 1. Decision Science: Understanding the Why of Consumer Behaviour 2. The Moment of Truth: Decoding Purchase Decisions 3. Decoding the Interface: How the Autopilot Perceives Touchpoints 4. Optimizing the Path to Purchase: The Decision Interface Makes the Difference 5. Goals: The Driving Forces of Purchase Decisions 6. From Positioning to Touchpoints: Bringing Value to Life

Introduction. 1 A Brief History of Retailing. The mercantile era. The modern era. The digital era. 2 Technology: The Crucial Retail Enabler. How retailers add value. Connecting the chain. Knowing what you know. A succession of evolutions. 3 Game-Changing Technologies. Revolution. The next era of technology change What it means for consumers. 4 Consumer Empowerment. The consumer decision journey. Customer empowerment tools. Retailers’ response to consumers’ changing behavior. 5 Toward a New Retailing Paradigm. The changing role of the physical store. New contenders. The power of information productivity. 6 The Future of Retail. Stand-alone archetypes. Building on the stand-alone models 7 A Call to Action. Leapfrogging. The way forward. Making it happen

neW eDition coMing Jan 2016

neW

consumer behaviour, second edition

Value Proposition Design: How to create Products and services customers Want

Martin M. Evans, Gordon Foxall and Ahmad Jamal, all Cardiff Business School 978-0-470-99465-8 • 576pp • Paperback • 2009

Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. TABLE OF CONTENTS: PART 1 - INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR: Consumer Motives and Values; Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception; Consumer Response to Marketing Actions: 2 Learning and Attitudes; Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement; Consumer Demographics; Consumer Psychographics; PART 2 - SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR: Social Group, Tribal and Household Buying Influences; Culture and Subculture; PART - 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR: New Product Buying; Repeat, Loyal and Relational Buying; DataBased Consumer Behaviour; Consumer Misbehaviour; Organizational Buying Behaviour.

MBA Catalogue 2015/16

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos 978-1-118-96805-5 • Paperback • 320pp • 2014

The authors of the global bestseller Business Model Generation explain how to succeed at the most important and risky part of any business model – designing a product or service people will pay for. This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions—which is the most important of the 9 building blocks of the Business Model Canvas. TABLE OF CONTENTS 1. CANVAS 1.1 Customer Profile 1.2 Value Map 1.3 fit 2. DESIGN 2.1 Prototyping Possibilities 2.2 Starting Points 2.3 understanding Customers 2.4 Making Choices 2.5 finding the Right Business Model 2.6 Designing in Established organizations

3. TEST 3.1 What to Test 3.2 Testing Step-by-Step 3.3 Experiment library 3.4 Bringing it All Together 4. EVOLVE Create Alignment Measure & Monitor improve Relentlessly Reinvent Yourself Constantly Taobao: Reinventing (E-)Commerce


oPeRations anD it

industrial Relations: theory and Practice, third edition Trevor Colling (Editor), Warwick Business School, and Mike Terry (Editor), Warwick Business School 978-1-4443-0885-3 • 494pp • Paperback • 2010

The Third Edition of Industrial Relations provides more detailed guidance on legal and institutional changes. In particular the text reflects the findings of the recent Work and Employee Relations Survey. BRIEF TABLE OF CONTENTS: PART I: BRITISH INDUSTRIAL RELATIONS IN COMPARATIVE CONTEXT.. PART II: ACTORS. PART III: CONTEXTS. PART IV: PROCESSES. PART V: OUTCOMES.

neW eDition coMing noV 2015 second edition

global logistics and supply chain Management second edition GLOBAL LOGISTICS & SUPPLY CHAIN MANAGEMENT John Mangan, Chandra Lalwani, Tim Butcher & Roya Javadpour

John Mangan, University of Newcastle, UK, Chandra Lalwani, University of Hull, UK; Tim Butcher, Royal Melbourne Institute of Technology, Australia, and Roya Javadpour, California Polytechnic State University, USA 978-1-119-99884-6 • 446pp • Paperback • 2011

Global Logistics and Supply Chain Management provides essential reading for students studying SCM and logistics. Encompassing both practical and strategic perspectives, the Second Edition takes a truly global perspective, recognizing the transnational nature of logistics activities in today’s world. TABLE OF CONTENTS: PART I: LOGISTICS AND SUPPLY CONTEXT. CHAPTER 1: Introduction. CHAPTER 2: Globalisation and International Trade CHAPTER 3: Supply Chain Relationships. CHAPTER 4: Supply Chain Strategies. CHAPTER 5: Simulation. PART II: LOGISTICS AND SUPPLY CHAIN OPERATIONS. CHAPTER 6: Transport in Supply Chains. CHAPTER 7: Transport Security. CHAPTER 8: Logistics Service Providers. CHAPTER 9: Procurement (Martin Murphy). CHAPTER 10: Inventory Management (Chuda Basnet and Paul Childerhouse). CHAPTER 11: Warehousing and Materials Handling (with Peter Baker). CHAPTER 12: Information Flows and Technology. CHAPTER 13: Logistics and Financial Management (Mike Tayles). CHAPTER 14: Measuring and Managing Logistics Performance (Noel McGlynn). PART III: SUPPLY CHAIN DESIGNS. CHAPTER 15: Supply Chain Vulnerability, Risk, Robustness and Resilience (Helen Peck). CHAPTER 16: Sustainable Logistics and Supply Chain Systems. CHAPTER 17: Reverse Logistics (Shams Rahman). CHAPTER 18: Service Supply Chains. CHAPTER 19: Emerging Supply Chain Designs.

essentials of business Processes and information systems Simha R. Magal and Jeffrey Word 978-0-470-23059-6 • 200pp • Paperback • 2010

This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). Business students, regardless of their functional discipline, will be able to apply the real-world concepts discussed in this text immediately upon entering the workforce. TABLE OF CONTENTS: CHAPTER 1: Organizations, Processes, and Information Systems. CHAPTER 2: Enterprise Systems. CHAPTER 3: The Procurement Process. CHAPTER 4: The Fulfillment Process. CHAPTER 5: The Production Process. CHAPTER 6: Integrated Processes.

introduction to information systems, fifth edition R. Kelly Rainer, Brad Prince and Casey G. Cegielski 978-1-118-80855-9 • 480pp Paperback • 2014

The main aim of Rainer’s bestselling text is to show business students how to use information technology to master their current or future jobs and to help ensure the success of their organisation. The focus is not merely on learning the concepts of IT but rather on applying those concepts to facilitate business processes. The content concentrates on placing information systems in the context of business, so that students will more readily grasp the concepts presented in the text. Providing the most current information possible in the rapidly changing field of information systems, the 5th Edition includes: • A new chapter on Social Computing • A new Technology Guide on Cloud Computing • All new or updated chapter-opening and closing cases • All new or updated IT’s About Business features in every chapter • New author lecture videos by Kelly Rainer for every section of every chapter TABLE OF CONTENTS: CHAPTER 1: The Modern Organization Functioning in a Global Environment. CHAPTER 2: Information Systems and the Modern Orgnization. CHAPTER 3: Ethics and Privacy. CHAPTER 4: Information Security. CHAPTER 5: Managing Knowledge and Data. Chapter 6: Networks. CHAPTER 7: Electronic Commerce: Applications and Issues. CHAPTER 8: Wireless Technologies and the Modern Organization. CHAPTER 9: Web 2.0 and Social Networks. CHAPTER 10: Information Systems that Support Organizations. CHAPTER 11: Customer Relationship Management and Supply Chain Management. CHAPTER 12: Managerial Support Systems. CHAPTER 13: Acquiring Information Systems and Applications.

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oPeRations anD it

Keri E. Pearlson

|

Carol S. Saunders

Strategic Management of Information Systems FIFTH EDITION

CHAPTER 1: Linking Systems Strategy and the Organization. CHAPTER 2: Strategic Use of Information Resources in a Global Economy. CHAPTER 3: Organizational Strategy: Managerial Levers. CHAPTER 4: Work Design: Enabling Global Collaboration. CHAPTER 5: Building and Changing Global Business Processes. CHAPTER 6: Information Systems Strategy: Architecture and Infrastructure. CHAPTER 7: Cost Recovery of Information Systems. CHAPTER 8: Governance of the Information Systems Organization. CHAPTER 9: Sourcing Information Systems around the World. CHAPTER 10: Managing Projects in a Global Ecosystem. CHAPTER 11: Business Analytics and Knowledge Management. CHAPTER 12: Ethical Guidelines for Information Use.

THIRD EDITION

operations Management, third edition Andrew Greasley, Aston University Business School, UK 978-1-119-97854-1 • 512pp • Paperback • 2013

Operations Management, Third Edition provides a clear and accessible introduction to this important area of study, focusing on all key areas of operations in both manufacturing and service industries. TABLE OF CONTENTS: PART 1: INTRODUCTION. CHAPTER 1: Introduction. CHAPTER 2: Operations Strategy. PART 2: DESIGN. CHAPTER 3: Process Types. CHAPTER 4: Layout Design. CHAPTER 5: Facility Design and Location. CHAPTER 6: Process Technology. CHAPTER 7: Product and Service Design. CHAPTER 8: Process Design. CHAPTER 9: Job and Work Design. PART 3: MANAGEMENT. CHAPTER 10: Planning and Control. CHAPTER 11: Capacity Management. CHAPTER 12: Inventory Management. CHAPTER 13: Lean Operations and JIT. CHAPTER 14: Enterprise Resource Planning. CHAPTER 15: Supply Chain Management. CHAPTER 16: Project Management. CHAPTER 17: Quality. CHAPTER 18: Performance Measurement and Improvement.

MBA Catalogue 2015/16

R. Kelly Rainer, Brad Prince and Hugh J. Watson

978-1-118-32254-3 • 416pp • Paperback • 2012

TABLE OF CONTENTS:

OperatiO Operati OperatiOns O ns ManageMent ManageM Manage M ent

Management information system, third edition

Keri E. Pearlson and Carol S. Saunders

This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies. Students will learn how IT relates to organizational design and business strategy, how to recognize International Student Version opportunities in the work environment, and how to apply current technologies in innovative ways.

An d re w G re A s le y

neW eDition

strategic Management of information systems, fifth edition

978-1-118-89538-2 • 576 pages Paperback • January 2015

From best-selling author Kelly Rainer, and coauthors, Brad Prince and Hugh Watson, the Third Edition of Management Information Systems promotes active learning like no other text on the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context. The integration of Microsoft Excel and Access exercises at the end of every chapter enables students to practice their Microsoft application skills in the context of the chapter material. Through WileyPLUS, each small section of concept and the accompanying activities can be assigned separately, which provides a uniquely flexible offering for instructors. TABLE OF CONTENTS: Chapter 1 - Introduction to Information Systems; Chapter 2 - Organizational Strategy, Competitive Advantage, and Information Systems; Chapter 3 - Data and Knowledge Management; Chapter 4 - Telecommunications and Networking; Chapter 5 - Business Intelligence; Chapter 6 - Ethics and Privacy; Chapter 7 Information Security; Chapter 8 - Social Computing; Chapter 9 - E-Business and E-Commerce; Chapter 10 - Wireless, Mobile Computing, and Mobile Commerce; Chapter 11 - Information Systems within the Organization; Chapter 12 - Customer Relationship Management; Chapter 13 - Supply Chain Management; Chapter 14 Acquiring Information Systems and Applications; Plug IT In 1 - Business Processes and Business Process Management; Plug IT In 2 - Hardware and Software; Plug IT In 3 - Fundamentals of Relational Database Operations; Plug IT In 4 - Cloud Computing; Plug IT In 5 - Intelligent Systems; Plug IT In 6 - Project Management; Plug IT In 7- Protecting Your Information Assets. SIMHA R. MAGAL

JEFFREY WORD

integrated business Processes with eRP systems Simha R. Magal Jeffrey Word 978-0-470-47844-8 • 384pp • Hardcover • 2012

Integrated Business Processes with ERP Systems covers the key processes supported by I N T E G R AT E D B U S I N E S S modern ERP systems. This textbook and the PROCESSES WileyPLUS online course is designed for use with E R P S Y S T E M S as both a reference guide and a conceptual W R I T T E N W I T H T H E S UP P O R T O F resource for students taking ERP-focused courses using SAP. It examines in depth the core concepts applicable to all ERP environments, and it explains how those concepts can be utilized to implement business processes in SAP systems. TABLE OF CONTENTS: CHAPTER 1: Introduction to Business Processes. CHAPTER 2: Introduction to Enterprise Systems. CHAPTER 3: Introduction to Accounting. CHAPTER 4: The Procurement Process. CHAPTER 5: The Fulfillment Process. CHAPTER 6: The Production Process. CHAPTER 7: Inventory and Warehouse Management. CHAPTER 8: Material Planning. CHAPTER 9: Integrated process. Online-only chapters. CHAPTER 10: Enterprise Asset Management and Customer Service. CHAPTER 11: Management Accounting. CHAPTER 12: Human Capital Management. CHAPTER 13: Life Cycle Data Management. CHAPTER 14: Project Management. CHAPTER 15: BI/Analytics.


oPeRations anD it

supply chain Management: a global Perspective

SU PPLY C HAI N MANAGEMENT:

Nada R. Sanders, Lehigh University

A GLOBAL PERSPECTIVE

978-0-470-14117-5 â&#x20AC;˘ 428pp â&#x20AC;˘ Hardcover â&#x20AC;˘ 2011

In Supply Chain Management, Nada Sanders presents material from a uniquely balanced, integrative, and business-oriented viewpoint. Examining supply chain management as a boundary-spanning function that Nada R. Sanders is intertwined with other organizational areas, the text provides future supply chain managers instruction on interactions and integration of multiple business units.

+BDL3.FSFEJUIt4DPUU.4IBGFS

Operations Management

Fifth Edition

operations Management, fifth edition Jack R. Meredith, Wake Forest University, and Scott M. Shafer, Wake Forest University 978-1-118-37979-0 â&#x20AC;˘ 248pp â&#x20AC;˘ Paperback â&#x20AC;˘ 2013

Operations Management provides an introduction to the basic concepts of operations management with a strategic, International Student Version conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained.

TABLE OF CONTENTS: CHAPTER 1: Introduction to Supply Chain Management. CHAPTER 2: Supply Chain Strategy. CHAPTER 3: Network & System Design. CHAPTER 4: Marketing. CHAPTER 5: Operations Management. CHAPTER 6: Sourcing. CHAPTER 7: Logistics. CHAPTER 8: Forecasting & Demand Planning. CHAPTER 9: Inventory Management. CHAPTER 10: Lean Systems & Six-Sigma Quality. CHAPTER 11: Supply Chain Relationship Management. CHAPTER 12: Global Supply Chain Management. CHAPTER 13: Sustainable Supply Chain Management.

neW eDition

Data Mining for Business Intelligence GalIt ShMuelI N I t I N R . P at e l PeteR C. BRuCe

Data Mining for business intelligence: concepts, techniques, and applications in Microsoft office excel with XlMiner, third edition Galit Shmueli, PhD, University of Maryland, College Park ; Nitin R. Patel, PhD, Massachusetts Institute of Technology, and Peter C. Bruce, statistics.com 978-1-118-72927-4 â&#x20AC;˘ 448pp â&#x20AC;˘ Hardcover â&#x20AC;˘ 2016

Incorporating an innovative focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Third Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office ExcelÂŽ add-in XLMinerÂŽ (now in a student version) for developing predictive models and techniques in order to describe and find patterns in data. The authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods. The book includes free access to the student edition of XLMinerÂŽ, allowing readers to work hands-on with the provided data. BRIEF TABLE OF CONTENTS: PART I: PRELIMINARIES. PART II: DATA EXPLORATION AND DIMENSION REDUCTION. PART III: PERFORMANCE EVALUATION. PART IV: PREDICTION AND CLASSIFICATION METHODS. PART V: MINING RELATIONSHIPS AMONG RECORDS. PART VI: FORECASTING TIME SERIES. PART VII: CASES.

TABLE OF CONTENTS: CHAPTER 1: Operations Strategy and Global Competitiveness. CHAPTER 2: Process Planning and Design. CHAPTER 3: Controlling Processes. CHAPTER 4: Process Improvement: Minimizing Variation Through Six Sigma. CHAPTER 5: Process Improvement: Reducing Waste Through Lean. CHAPTER 6: Managing Process Improvement Projects. CHAPTER 7: Supply Chain Management. CHAPTER 8: Capacity, Scheduling, and Location Planning.

operations and supply chain Management, eighth edition Roberta S. Russell, Virginia Tech, Pamplin College of Business, and Bernard W. Taylor, Virginia Tech, Pamplin College of Business 978-1-118-80890-0 â&#x20AC;˘ 832pp â&#x20AC;˘ Paperback â&#x20AC;˘ 2014

The latest edition of Operations and Supply Chain Management is designed to teach students how to analyse processes, ensure quality, create value, and manage the flow of information and products, while creating value along the supply chain in a global environment. In the 8th Edition, the production process and global supply chain of denim is used to introduce OM topics, and helps students see how all of the pieces of operations management fit together. Appropriate for students preparing for careers across functional areas of the business environment, the text provides foundational understanding of both qualitative and quantitative operations management processes. TABLE OF CONTENTS: PART I: OPERATIONS MANAGEMENT. CHAPTER 1: Introduction to Operations and Supply Chain Management. CHAPTER 2: Quality Management. CHAPTER 3: Statistical Process Control. CHAPTER 4: Product Design. CHAPTER 5: Service Design. CHAPTER 6: Processes and Technology. CHAPTER 7: Capacity and Facilities Design. CHAPTER 8: Human Resources. CHAPTER 9: Project Management. PART II: SUPPLY CHAIN MANAGEMENT. CHAPTER 10: Supply Chain Management Strategy and Design. CHAPTER 11: Global Supply Chain Procurement and Distribution. CHAPTER 12: Forecasting. CHAPTER 13: Inventory Management. CHAPTER 14: Sales and Operations Planning. CHAPTER 15: Resource Planning. CHAPTER 16: Lean Systems. CHAPTER 17: Scheduling. Appendix A: Normal Curve Areas.

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oPeRations anD it

neW eDition

information technology for Management, 10th edition Efraim Turban and Linda Volonino 978-1-118-96126-1 • 392 pages • Paperback • June 2015

Information Technology for Management engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT Virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology. TABLE OF CONTENTS: Chapter 1: Doing Business in Digital Times; Chapter 2: Data Governance and IT Architecture Support Long-Term Performance; Chapter 3: Data Management, Big Data Analytics & Records Management; Chapter 4: Networks for Efficient Operations and Sustainability; Chapter 5: Cyber Security and Risk Management; Chapter 6: Search, Semantic, and Recommendation Technology; Chapter 7: Social Networking, Engagement and Social Metrics; Chapter 8: Retail, Ecommerce and Mobile Commerce Technology; Chapter 9: Effective and Efficient Business Functions; Chapter 10: Strategic Technology and Enterprise Systems; Chapter 11: Data Visualization and Geographic Information Systems; Chapter 12: IT Strategy and Balanced Scorecard; Chapter 13: Project Management and SDLC; Chapter 14: IT Ethical Risks and Responsibilities of IT Innovations.

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e c

o n d

e

d i

t

i o n

Benefits Management

How to Increase the Business Value of Your IT Projects

benefits Management: How to increase the business Value of your it Projects, second edition John Ward Cranfield School of Management, Elizabeth Daniel, Open University Business School 978-1-119-99326-1 • 362pp • Hardcover • 2012

the Managers guide to systems Practice: Making sense of complex Problems Frank Stowell, University of Northumbria, Christine Welch, Portsmouth Business School 978-1-118-34563-4 • 266pp • Hardcover • 2012

This book considers how to achieve value from IT: from both theoretical and practical perspectives. It is based on extensive John Ward and ElizabEth daniEl research which produced a comprehensive understanding and analysis of the issues involved in IT strategy and innovative new approaches that apply those issues in a wide range of organizations of the ideas, processes, tools and techniques that were developed.

This book provides a rapid introduction to straightforward, yet powerful ideas that enable users to address real world problems. Systems theory and practice is predominantly a framework for thinking about the World, in which holistic views are maintained. In this respect it contrasts with some familiar techniques of management science, in which problem situations are broken down into their constituent parts with resultant loss of coherence.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

CHAPTER 1: The challenges of IS/IT projects. CHAPTER 2: Understanding the strategic context. CHAPTER 3: The foundations of benefits management. CHAPTER 4: Establishing the why, what and how. CHAPTER 5: Building the business case. CHAPTER 6: Stakeholder and change management. CHAPTER 7: Implementing a benefits management approach. CHAPTER 8: The importance of context. CHAPTER 9: From projects to programmes to portfolios. CHAPTER 10: Creating a better future.

PART I: KEY SYSTEMS IDEAS. CHAPTER 1: Understanding Things: The Manager’s Guide to Systems Practice. Introducing some basic (but powerful) ideas. CHAPTER 2: Models and Modelling. CHAPTER 3: The Practice. PART II: SYSTEMS THINKING. CHAPTER 4: Thinking about Systems. CHAPTER 5: Influential Ideas. PART III: THE CONTRIBUTIONS OF PHILOSOPHY AND THE SOCIAL SCIENCES. CHAPTER 6: Philosophical and Sociological Influences. CHAPTER 7: Systems Research. PART IV: CASE STUDIES. CHAPTER 8: Pulling it All Together. CHAPTER 9: Cases.

MBA Catalogue 2015/16


oPeRations anD it

information systems for Managers: texts and cases, second edition InformaƟon Systems for Managers Text & Cases Second EdiƟon

Dr. Gabriele Piccoli, Cornell University 978-1-118-05761-2 • 538pp • Hardcover • 2012

Gabriele Piccoli

Information Systems for Managers is a text for managerial/MBA students intended to actively engage them in discussions and activities around information systems and information technology. Piccoli has interwoven many real-world examples into the text that show students how IS will affect their futures in management positions. TABLE OF CONTENTS: PART I: FOUNDATIONS. CHAPTER 1: Information Systems and the Role of General and Functional Managers. CHAPTER 2: Information Systems Defined. CHAPTER 3: Organizational Information Systems and Their Impact. PART II: COMPETING IN THE INTERNET AGE. CHAPTER 4: The Changing Competitive Environment. CHAPTER 5: Electronic Commerce: New Ways of Doing Business. PART III: THE STRATEGIC USE OF INFORMATION SYSTEMS. CHAPTER 6: Strategic Information Systems Planning. CHAPTER 7: Value Creation and Strategic Information Systems. CHAPTER 8: Value Creation with Information Systems. CHAPTER 9: Appropriating IT-Enabled Value Over Time. PART IV: GETTING IT DONE. CHAPTER 10: Funding and Governance of Information Systems. CHAPTER 11: Creating Information Systems. CHAPTER 12: Information Systems Trends. CHAPTER 13: Security, Privacy, and Ethics.

Fundamentals of

Supp S upply Chain Theoryy

fundamentals of supply chain theory Lawrence V. Snyder, PhD, Lehigh University, and Zuo-Jun Max Shen, PhD, University of California at Berkeley 978-0-470-52130-4 • 400pp • Hardcover • 2011

Addressing the need for the study of supply chain management to evolve at the same Lawrence V. Snyder pace as it’s real-world practice, Fundamentals Zuo-Jun Max Shen of Supply Chain Theory presents the methodology and foundations of the topic and also demonstrates how recent developments build upon classic models. The authors focus on strategic and tactical aspects of supply chain management, covering a broad range of topics from forecasting, inventory management, and facility location to process flexibility, contracting, and auctions. TABLE OF CONTENTS: CHAPTER 1: Introduction. CHAPTER 2: Forecasting and Demand Modeling. CHAPTER 3: Deterministic Inventory Models. CHAPTER 4: Stochastic Inventory Models. CHAPTER 5: Multi-Echelon Inventory Models. CHAPTER 6: Dealing with Uncertainty in Inventory Optimization. CHAPTER 7: Facility Location Models. CHAPTER 8: Dealing with Uncertainty in Facility Location. CHAPTER 9: Process Flexibility. CHAPTER 10: The Bullwhip Effect. CHAPTER 11: Supply Chain Contracts. CHAPTER 12:Auctions. Appendix A: Multiple-CHAPTER Problems. Appendix B: How to Write Proofs: A Short Cou rse. Appendix C: Helpful Formulas. Appendix D: Langrangian Relaxation.

essentials of information systems for Managers: text only EssenƟals of

InformaƟon Systems for Managers

Gabriele Piccoli

Dr. Gabriele Piccoli, Cornell University 978-1-118-05711-7 • 448pp • Hardcover • 2012 TABLE OF CONTENTS:

PART I: FOUNDATIONS. CHAPTER 1: Information Systems and the Role of General and Functional Managers. CHAPTER 2: Information Systems Defined. CHAPTER 3: Organizational Information Systems and Their Impact. PART II: COMPETING IN THE INTERNET AGE. CHAPTER 4: The Changing Competitive Environment. CHAPTER 5: Electronic Commerce: New Ways of Doing Business. PART III: THE STRATEGIC USE OF INFORMATION SYSTEMS. CHAPTER 6: Strategic Information Systems Planning. CHAPTER 7: Value Creation and Strategic Information Systems. CHAPTER 8: Value Creation with Information Systems. CHAPTER 9: Appropriating IT-Enabled Value Over Time. PART IV GETTING IT DONE. CHAPTER 10: Funding and Governance of Information Systems. CHAPTER 11: Creating Information Systems. CHAPTER 12: Information Systems Trends. CHAPTER 13 Security, Privacy, and Ethics.

Made to serve: How manufacturers can compete through servitization and product service systems Timothy Baines, Aston Business School, Howard Lightfoot 978-1-118-58531-3 • 270 pages • April 2013

A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally. The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. • Grounded in real-world practice and supported by a wealth of up-tothe minute research, this book helps ease the way for manufacturers considering adopting a servitization model • Shows how to exploit your company’s manufacturing competencies to build a strong servitization element without becoming “just another services company” • Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide • Packed with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, RollsRoyce, Alstom, MAN, Xerox and others

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PRoJect ManageMent

Project Management in Practice, fifth edition Jack R. Meredith, Samuel J. Mantel, Jr., Scott M. Shafer and Margaret M. Sutton 978-1-118-67466-6 • 336 pages Paperback • 2014

neW eDition

Project Management in Practice: a Managerial approach, ninth edition Jack R. Meredith, Wake Forest University and Samuel J. Mantel Jr., University of Cincinnati

Offering streamlined coverage with an applied approach, Project Management in Practice, 5e focuses on the essentials of project management. This concise, hands-on text is ideal for a one semester project management course, or as a module on project management. The textbook is organised around the project management life cycle, and provides students with essential project management concepts while addressing an important area of industry growth: the use of projects to achieve the strategic goals of organisations.

Designed for project management courses for business students, the latest edition of Project Management: A Managerial Approach guides students through all facets of the steps needed to successfully manage a project. The authors’ managerial perspective addresses the basic nature of managing all types of projects as well as the specific techniques and insights required for selecting, initiating, executing, and evaluating those projects.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

Chapter 1 - The World of Project Management; Chapter 2 - The Manager, The Organization and the Team; Chapter 3 - Project Activity and Risk Planning; Chapter 4 - Budgeting the Project; Chapter 5 - Scheduling the Project; Chapter 6 - Allocating Resources to the Project; Chapter 7 - Monitoring and Controlling the Project; Chapter 8 - Evaluating and Terminating the Project.

CHAPTER 1 - Projects in Contemporary Organizations; PART I - PROJECT INITIATION: CHAPTER 2 - Strategic Management and Project Selection; CHAPTER 3 - The Project Manager ; CHAPTER 4 - Managing Conflict and the Art of Negotiation; CHAPTER 5 - The Project in the Organizational Structure; PART II PROJECT PLANNING: CHAPTER 6 - Project Activity and Risk Planning; CHAPTER 7- Budgeting: Estimating Costs and Risks; CHAPTER 8 – Scheduling; CHAPTER 9 Resource Allocation; PART III: PROJECT EXECUTION: CHAPTER 10 Monitoring and Information Systems; CHAPTER 11 Project Control; CHAPTER 12 Project Auditing; CHAPTER 13 Project Termination.

The

International Bestseller!

FAST FORWARD

MBA in

Fourth E DITION

the fast forward Mba in Project Management, fourth edition

neW eDition

Eric Verzuh

PMP Project Management Professional exam study guide, seventh edition

978-1-118-07377-3 • 519pp • Paperback • 2011

Kim Heldman

Project Management

For any professional responsible for coordinating projects among different departments, across executive levels, or with technical complexity, The Fast Forward MBA in Project Management offers comprehensive E RIC V ERZUH instruction on how to deliver on time and Includes PMP Certification Study Tips on budget. Get the step-by-step advice you need to find the right sponsor, clarify objectives, and set realistic schedules and budget projections. A PRACTICAL HANDBOOK AND REFERENCE FREE DOWNLOADABLE FORMS

BRIEF TABLE OF CONTENTS: PART I: INTRODUCTION. PART II: DEFINING THE PROJECT. PART III: THE PLANNING PROCESS. PART IV: CONTROLLING THE PROJECT. PART V: ADVANCING YOUR PRACTICE OF PROJECT MANAGEMENT.

MBA Catalogue 2015/16

978-1-118-94583-4 • 512 pages Paperback • March 2015

978-1-118-53182-2 • 696pp • Paperback • 2013

If you’re preparing for the Project Management Professional (PMP) exam, PMP Project Management Professional Exam Study Guide is what you need. Not only does it reflect the very latest version of the exam, it is written by popular project management expert Kim Heldman, author of the six previous editions of this top-selling book, and it also includes a CD with practice exams, exam prep software, electronic flashcards, and over two hours of additional audio review. TABLE OF CONTENTS: CHAPTER 1: What Is a Project? CHAPTER 2: Creating the Project Charter. CHAPTER 3: Developing the Project Scope Statement. CHAPTER 4: Creating the Project Schedule. CHAPTER 5: Developing the Project Budget. CHAPTER 6: Risk Planning. CHAPTER 7: Planning Project Resources. CHAPTER 8: Developing the Project Team. CHAPTER 9: Conducting Procurements and Sharing Information. CHAPTER 10: Measuring and Controlling Project Performance. CHAPTER 11: Controlling Work Results. CHAPTER 12: Closing the Project and Applying Professional Responsibility. Appendix A: Process Inputs and Outputs. Appendix B: About the Companion.


PRoJect ManageM ent

Kim Heldman, PMP

Project Management

art JumpSt

Project Management Jumpstart, third edition Kim Heldman 978-0-470-93919-2 • 360pp • Paperback • 2011

3rd Edition The Best First Step Toward

Whether your students are considering a career in project management or simply wish to expand their understanding of general project management principles, Project Management JumpStart is ideal reading. Project management guru Kim Heldman presents you with a clear, concise, and enjoyable writing style so that they can approach project management from a practical rather than theoretical standpoint. a Career in Project Management

Christine van Winkelen and Jane McKenzie

Knowledge Works The handbook of practical ways to identify and solve common organizational problems for better performance

knowledge Works: the Handbook of Practical Ways to identify and solve common organizational Problems for better Performance Christine van Winkelen and Jane McKenzie 978-1-119-99362-9 • 328pp • Hardcover • 2011

SERIOUS SKILLS.

TABLE OF CONTENTS: CHAPTER 1: Building the Foundation. CHAPTER 2: Developing Project Management Skills. CHAPTER 3: Initiating the Project. CHAPTER 4: Defining the Project Goals. CHAPTER 5: Breaking Down the Project Activities. CHAPTER 6: Planning and Acquiring Resources. CHAPTER 7: Assessing Risk. CHAPTER 8: Developing the Project Plan. CHAPTER 9: Budgeting 101. CHAPTER 10: Executing the Project. CHAPTER 11: Controlling the Project Outcome. CHAPTER 12: Closing the Books. Appendix A: Answers to Review Questions. Appendix B: Sample Project Management Forms. Appendix C: Sample Project Management Checklists.

Chris Chapman and Stephen Ward

HoW to Manage Project oPPortunity and risk

Knowledge Works is a handbook full of ideas to help students draw on people’s knowledge to keep ideas fresh, reduce waste, and build competence and capability. Students can either dip into it according to their needs, or work through it in a more systematic way to create a plan to improve an organization’s performance. BRIEF TABLE OF CONTENTS: PART I: ESTABLISH STRATEGIC PRIORITIES. PART II: ENABLE OPERATIONAL EFFECTIVENESS. PART III: STIMULATE INNOVATION. IV: INCREASE LEARNING CAPACITY. PART V: BECOME MORE AGILE. PART VI: MAKE CHANGE STICK.

How to Manage Project opportunity and Risk: Why uncertainty Management can be a Much better approach than Risk Management, third edition Stephen Ward, University of Southampton, England, and Chris Chapman, University of Southampton, England 978-0-470-68649-2 • 520pp • Hardcover • 2012

Based on a sound conceptual foundation yet developed to meet practical concerns, How to Manage Project Opportunity and Risk has become recognized as a standard work on its subject. It sets out the key issues and concepts involved in effective risk and uncertainty management in a clear and accessible way, providing a comprehensive discussion of risk management processes set firmly in the context of the project management task as a whole and focused on improving performance. Why uncertainty management can be a much better approach than risk management the Updated 3rd edition of Project Risk Management

TABLE OF CONTENTS: PART I: SETTING THE SCENE. CHAPTER 1: Uncertainty in and around projects. CHAPTER 2: Uncertainty, risk and opportunity. CHAPTER 3: Key motives for uncertainty management. CHAPTER 4: An overview of generic process frameworks. PART II: THE GENERIC PROCESS IN ONE KEY LIFECYCLE STAGE. CHAPTER 5: Define the project. CHAPTER 6: Focus the process. CHAPTER 7: Identify all the relevant sources of uncertainty, response options and conditions. CHAPTER 8: Structure all uncertainty. CHAPTER 9: Clarify ownership. CHAPTER 10: Quantify some uncertainty. CHAPTER 11: Evaluate all the relevant implications. PART III: THE GENERIC PROCESS IN ALL LIFECYCLE STAGES. CHAPTER 12: Fully integrating the strategy shaping stages. CHAPTER 13: Fully integrating the strategy implementation stages. PART IV: KEY CORPORATE IMPLICATIONS. CHAPTER 14: Developing PUMP capability as a project. CHAPTER 15: Contracts and governance as frameworks for enlightened relationship management. CHAPTER 16: A corporate capability perspective.

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PRoJect ManageMent

neW eDition

effective Project Management: traditional, agile, extreme, seventh edition Robert K. Wysocki

E L E V E N T H

Project Management: a systems approach to Planning, scheduling, and controlling, eleventh edition

E D I T I O N

PROJECT MANAGEMENT A Systems Approach to Planning, Scheduling, and Controlling

Harold Kerzner

978-1-118-72916-8 • 768pp • Paperback • 2014

978-1-118-02227-6 • 1280pp Hardcover • 2013

Now in its seventh edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics. it has now been fully updated to cover the new PMBOK 5. Well-known expert Robert Wysocki has added more than 100 pages of new content based on instructor feedback, enhancing the coverage of best-ofbreed methods and tools for ensuring project management success.

The latest edition of the best selling “bible” of project management, Project Management, 11th Edition maintains the streamlined approach of the prior editions. This edition is closely aligned with PMI’s Project Management Body of Knowledge (PMBOK), Fifth Edition. New content includes measuring project management ROI and value to the organization and to customers.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

PART I UNDERSTANDING THE PROJECT MANAGEMENT LANDSCAPE. Chapter 1 What Is a Project? Chapter 2 What Is Project Management? Chapter 3 What Are the Project Management Process Groups? PART II TRADITIONAL PROJECT MANAGEMENT. Chapter 4 How to Scope a TPM Project. Chapter 5 How to Plan a TPM Project. Chapter 6 How to Launch a TPM Project. Chapter 7 How to Monitor & Control a TPM Project. Chapter 8 How to Close a TPM Project. PART III COMPLEX PROJECT MANAGEMENT. Chapter 9 Complexity and Uncertainty in the Project Management Landscape. Chapter 10 Agile Project Management. Chapter 11 Extreme Project Management. Chapter 12 Comparing Linear, Incremental, Iterative, Adaptive, and Extreme PMLC Models. PART IV MANAGING THE REALITIES OF PROJECTS. Chapter 13 Prevention and Intervention Strategies for Distressed Projects. Chapter 14 Organizing Multiple Team Projects. Chapter 15 Establishing and Maturing a Project Support Office

CHAPTER 1: Overview. CHAPTER 2: Project Management Growth: Concepts and Definitions. CHAPTER 3: Organizational Structures. CHAPTER 4: Organizing and Staffing the Project Office and Team. CHAPTER 5: Management Functions. CHAPTER 6: Management of Your Time and Stress. CHAPTER 7: Conflicts. CHAPTER 8: Special Topics. CHAPTER 9: The Variables for Success. CHAPTER 10: Working With Executives. CHAPTER 11: Planning. CHAPTER 12: Network Scheduling Techniques. CHAPTER 13: Project Graphics. CHAPTER 14: Pricing and Estimating. CHAPTER 15: Cost Control. CHAPTER 16: Tradeoff Analysis in a Project Environment. CHAPTER 17: Risk Management. CHAPTER 18: Learning Curves. CHAPTER 19: Contract Management. CHAPTER 20: Quality Management. CHAPTER 21: Modern Developments Project Management. CHAPTER 22: The Business of Scope Changes. CHAPTER 23: The Project Office. CHAPTER 24: Managing Crisis Projects. CHAPTER 25: The Rise, Fall, and Resurrection of Iridium: A Project Management Perspective.

HAROLD R. KERZNER, Ph.D.

neW

Project Management 2.0 leveraging tools, Distributed collaboration, and Metrics for Project success Harold Kerzner 978-1-118-99125-1 • Paperback • 336pp • 2015

This is the first book to tackle Project Management 2.0, an emerging approach and toolset for practicing project management. At its core, PM 2.0 recognizes that a new generation of workers grew up in a Web 2.0 world of Web-based project management tools that allow virtual or distributed teams to work together much more closely than in the past. PM 2.0 offers better outcomes by focusing on new tools, better project governance, improved collaboration with stakeholders, and more meaningful information reporting using metrics, KPIs and dashboards. TABLE OF CONTENTS Chapter 1 Project management 2.0, Chapter 2 A peek into the future of Project management, Chapter 3 Understanding success and failure, Chapter 4 Valuedriven Project management, Chapter 5 Growing importance of metrics with PM 2.0, Chapter 6 Project management Methodologies: 1.0 versus 2.0, Chapter 7 Project governance, Chapter 8 Role of project manager in Strategic planning and Portfolio management, Chapter 9 R&D project management, Chapter 10 Problem solving and Decision making, Chapter 11 Need for project Management, Chapter 12 Using the PMO to spearhead PM 2.0

MBA Catalogue 2015/16

F O U R T H

E D I T I O N

PROJECT MANAGEMENT

Project Management case studies, fourth edition Harold Kerzner 978-1-118-02228-3 • 704pp • Paperback • 2013

Providing a comprehensive collection of case studies in one accessible volume, Project Management Case Studies features one hundred cases drawn from real companies that illustrate both successful and poor implementation of project management. Covering broad areas of project management plus HAROLD R. KERZNER, Ph.D. construction and international project management, this fourth edition of the most popular book of project management case studies maintains the popular “super case” on the Iridium Project. CASE STUDIES


PRoJect ManageM ent

Project Management: Planning and control techniques, 5th edition

Project Management leadership: building creative teams, 2nd edition

Rory Burke

Rory Burke

978-1-118-56125-6 • 428pp • Paperback • 2013

978-1-118-67401-7 • 384pp • Paperback • 2014

The latest edition of Project Management has been significantly revised to include important new developments in the field. It reflects changes in the new versions of the bodies of knowledge of the PMI (American Project Management Institute) and the APM (British Association for Project Management), and presents 7 additional chapters including expanded coverage of project methodology, project management process and knowledge area trade-offs. It also includes new case studies from different industries to indicate broad use of project management techniques. BRIEF TABLE OF CONTENTS: PART I Key Principles PART II Content and Processes PART III Content, Tools and Techniques

Project Management Leadership is a comprehensive guide to the human factors involved in Project Management, in particular the leadership skills required to ensure successful implementation of current best practice. It provides the latest insights on team building, motivation, collaboration, and networking skills, and the way these can be harnessed to manage a successful project. Exercises and worked examples are provided throughout alongside a fully revised instructor manual. TABLE OF CONTENTS: 1 Introduction to Project Management Leadership. 2 Project Governance and Ethics. 3 Project Leadership BoK. 4 Project Organization Structures. 5 Leadership Behaviors. 6 Leadership Theories and Styles. 7 Power to Influence. 8 Resistance to Change. 9 Emotional Intelligence. 10 Leadership vs. Management. 11 Working with Stakeholders. 12 Project Teams. 13 Teams vs. Groups. 14 Team Roles. 15 Team Development Phases. 16 Team Building Techniques. 17 Coaching and Mentoring. 18 Negotiation. 19 Motivation. 20 Delegation. 21 Communication. 22 Confl ict Resolution. 23 Problem Solving. 24 Decision-Making.

Project Risk Management guidelines: Managing Risk with iso 31000 and iec 62198, second edition Dale Cooper, Pauline Bosnich, Stephen Grey, Grant Purdy, Geoffrey Raymond, Phil Walker and Mike Wood 978-1-118-82031-5 • 448 pages • Paperback • March 2014

This new edition has been fully updated to include the new international standards, ISO 31000 Risk management and IEC 62198 Managing risk in projects. The book explains the standards and how they can be applied. It provides a clear introduction to basic project risk management, introduces the reader to specialized areas of projects and procurement, and shows how quantitative risk analysis methods can be used in large projects. Chapter by chapter, the authors present simple, practical steps and illustrate them with examples drawn from their extensive experience from around the world, in many different industry sectors and cultures and at all stages of projects from conception through development and into execution. Qualitative and quantitative approaches are covered. Traditional structures and processes are discussed as well as developments in the way projects are conducted, such as outsourcing arrangements and risk-sharing structures like public– private partnerships. Improved outcomes can be achieved when sound risk management is used to capture opportunities and reduce threats. Its unique focus and wealth of checklists, tables and other resources make this book an essential and enduring tool for anyone involved with project work. TABLE OF CONTENTS: Part 1 Project Risk Management: Principles and Framework: Project phases and approval decisions; Framework for managing risk in projects; Part 2 The Project Risk Management Process: Risk management approach; Communication and consultation; Establishing the context; Risk identifications; Qualitative risk assessment; Semiquantitative risk assessment; Risk treatment; Monitoring and review; Recording and reporting; Opportunities; Simplifying the process; Part 3 Quantitative Risk Analysis for Projects: Introduction to quantification for project risks; Cost estimating cases; Schedule forecasting cases; Investment evaluation for large projects; Economic appraisal; Contracts and risk allocation; Tender evaluation; Outsourcing; Public-private partnerships; Technical tools; Environment related risks; Climate change; Other approaches; Process checklist; Worksheets; Specific risks

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stRategY

neW eDition coMing noV 2015

CONTEMPORARY STRATEGY ANALYSIS EIG HTH

contemporary strategy analysis, eighth edition, text only Robert M. Grant, Georgetown University

EDITIO N

neW eDition coMing noV 2015

contemporary strategy analysis, eighth edition, text and cases

CONTEMPORARY STRATEGY ANALYSIS E I G H TH

Robert M. Grant, Georgetown University

E D I TI ON

978-1-119-94188-0 • 744pp • Paperback • 2012

leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Contemporary Strategy Analysis, 8th Edition has been adopted by leading business schools all across the world. Find out more at: www.contemporarystrategyanalysis.com TABLE OF CONTENTS: PART I: INTRODUCTION. CHAPTER 1: The Concept of Strategy. PART II: THE TOOLS OF STRATEGY ANALYSIS. CHAPTER 2: Goals, Values, and Performance. CHAPTER 3: Industry Analysis: The Fundamentals. CHAPTER 4: Further Topics in Industry and Competitive Analysis. CHAPTER 5: Analyzing Resources and Capabilities. CHAPTER 6: Organization Structure and Management Systems: The Fundamentals of Strategy Implementation. PART III: STRATEGIES FOR COMPETITIVE ADVANTAGE. CHAPTER 7: The Sources and Dimensions of Competitive Advantage. CHAPTER 8: Industry Evolution and Strategic Change. CHAPTER 9: Technology-based Industries & the Management of Innovation. CHAPTER 10: Competitive Advantage in Mature Industries. PART IV CORPORATE STRATEGY. CHAPTER 11: Vertical Integration and the Scope of the Firm. CHAPTER 12: Global Strategies and the Multinational Corporation. CHAPTER 13: Diversification Strategy. CHAPTER 14: Implementing Corporate Strategy: Managing the Multibusiness Company. CHAPTER 15: Mergers, Acquisitions, and Alliances. CHAPTER 16: Current Trends in Strategic Management?

S

This edition combines the text with an updated collection of 20 case studies. New ROBERT M. GRANT and updated examples and applications include: Lady Gaga and the Haus of Gaga, Queen Elizabeth and the House of Windsor, IBM, Inditex/Zara, Samsung, and Pixar. Included with every new copy of this text, students will have access to the entire text as an interactive e-book with embedded video clips for each case study, glossary flash cards and self-test questions to check understanding. Find out more at: www.contemporarystrategyanalysis.com XT A ED ND IT IO CA S N E

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this

9781119941897 • 848pp • Paperback • 2012

TE

ROBERT M. GRANT

ED TE IT XT IO N

66

TABLE OF CONTENTS: PART I: INTRODUCTION. CHAPTER 1: The Concept of Strategy. PART II: THE TOOLS OF STRATEGY ANALYSIS. CHAPTER 2: Goals, Values, and Performance. CHAPTER 3: Industry Analysis: The Fundamentals. CHAPTER 4: Further Topics in Industry and Competitive Analysis. CHAPTER 5: Analyzing Resources and Capabilities. CHAPTER 6: Capability Development and Knowledge Management. CHAPTER 7: Fundamentals of Strategy Implementation: Designing Structure and Systems. PART III: THE ANALYSIS OF COMPETITIVE ADVANTAGE. CHAPTER 8: The Nature and Sources of Competitive Advantage. CHAPTER 9: Cost Advantage. CHAPTER 10: Differentiation Advantage. PART IV: BUSINESS STRATEGY FORMULATION & IMPLEMENTATION IN DIFFERENT CONTEXTS. CHAPTER 11: Industry Evolution and Strategic Change. CHAPTER 12: Technology-based Industries & the Management of Innovation. CHAPTER 13: Competitive Advantage in Mature Industries. PART V: CORPORATE STRATEGY. CHAPTER 14: Vertical Integration and the Scope of the Firm. CHAPTER 15: Global Strategies and the Multinational Corporation. CHAPTER 16: Diversification Strategy. CHAPTER 17: Implementing Corporate Strategy: Managing the Multibusiness Company. CHAPTER 18: Mergers and Acquisitions. CHAPTER 19: What’s New in Strategic Management?

neW eDition coMing Dec 2015

Designing organizations: strategy, structure, and Process at the business unit and enterprise levels, third edition Jay R. Galbraith, Center for Effective Organizations at the University of Southern California ISBN: 978-1-118-40995-4 • 352p • Hardcove • 2014

This Third Edition of the bestselling book on organization design adds 50% new content to result in the most complete book on organization design currently available. Additions and updates encompass business unit organization, enterprise organization design, standard portfolio strategy, standard functional, divisional, and holding company structures, value-adding conglomerates, and designing global organizations. This new coverage makes this reference, a mainstay both for business education and working professionals, better than ever. TABLE OF CONTENTS: Chapter One: Introduction. Chapter Two: The Star Model. Chapter Three: Single Business Strategy and Functional Organization. Chapter Four: Designing the Lateral Organization. Chapter Five: Types of Single Business Strategy. Chapter Six: The Reconfigurable Functional Organization. Chapter Seven: Creating a Virtual Corporation. Chapter Eight: Stage Two: Multi-Business Strategy and Organization. Chapter Nine: The Mixed Model. Chapter Ten: Adding Value. Chapter Eleven: The Value Adding Conglomerates. Chapter Twelve: Synergy Portfolio Strategies. Chapter Thirteen: Organizational Design Challenges and Opportunities Resulting From Big Data.

MBA Catalogue 2015/16


stRategY

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foundations of strategy, second edition

strategy in Practice: a Practitioner’s guide to strategic thinking, second edition

Robert M. Grant and Judith Jordan 978-1-118-91470-0 • 392 pages Paperback • February 2015

Written in an accessible style, the latest edition of this popular concise text offers a clear, comprehensive approach, underlined by sound theoretical depth. The text has been fully revised and updated to reflect recent developments in the business environment and strategy research. Opening and closing chapter case studies cover a range of real-world, global examples, while extensive learning and teaching materials are available to accompany the text at www.foundationsofstrategy.com. TABLE OF CONTENTS: CHAPTER 1 - The concept of strategy; CHAPTER 2 - Industry analysis; CHAPTER 3 - Resources and capabilities; CHAPTER 4 - The nature and sources of competitive advantage; CHAPTER 5 - Industry evolution and strategic change; CHAPTER 6 - Technology based industries and the management of innovation; CHAPTER 7 - Corporate strategy; CHAPTER- 8 Global strategies and the multinational corporation; CHAPTER 9 - Realizing strategy; CHAPTER 10 - Current trends in strategic management.

Henry CHesbrougH Author of the bestselling book, Open Innovation

oPenServices InnovatIon

open services innovation: Rethinking Your business to grow and compete in a new era

George Tovstiga, Henley Business School, University of Reading second edition

Strategy in Practice

The 2nd edition of Strategy in Practice presents a practitioner focussed approach to strategy. It is increasingly recognised that the Ge orG e t ov s ti GA ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader. Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice. A PrActitioner’s Guide to strAteGic thinkinG

New Edition ISBN: 978-1-119-12164-0 TABLE OF CONTENTS: CHAPTER 1: Introduction to Strategy in Practice and Strategic Thinking. CHAPTER 2: Articulating the Strategic Question. CHAPTER 3: Sense Making and Strategic Insight. CHAPTER 4: Insight-Driven Strategic Analysis. CHAPTER 5: Strategic Analysis II: High-Level Analysis. CHAPTER 6: Strategic Analysis III: Supporting–Level Analysis. CHAPTER 7: Strategy Formation and Evaluation of Strategic Options. CHAPTER 8: Insight–Driven Strategy in Perspective.

the Strategy

pathFinDer core conceptS anD Live caSeS SeconD eDition

978-0-470-90574-6 • 256pp • Hardcover • 2011

TABLE OF CONTENTS: CHAPTER 1: The Case for Open Services Innovation. PART I: A FRAMEWORK TO SPUR INNOVATION AND GROWTH. CHAPTER 2: Think of Your Business as a Services Business. CHAPTER 3: Co-Create with Your Customers. CHAPTER 4: Extend Services Innovation Outside Your Organization. CHAPTER 5: Transform Your Business Model with Services. PART II: OPEN SERVICES INNOVATION IN PRACTICE. CHAPTER 6: Open Services Innovation in Larger Companies. CHAPTER 7: Open Services Innovation in Smaller Companies. CHAPTER 8: Open Services Innovation for Services Businesses. CHAPTER 9: Open Services Innovation in Emerging Economies. CHAPTER 10: Open Services Innovation: The Way Forward.

the strategy Pathfinder: core concepts and live cases, second edition Duncan Angwin, Warwick Business School, Stephen Cummings, Victoria Management School, Victoria University of Wellington, NZ, and Chris Smith, University of Adelaide, South Austrailia

Henry Chesbrough, Haas School of Business at the University of California, Berkeley

The father of “open innovation” is back with his most significant book yet. Open Rethinking YouR Business to Services Innovation offers a new approach gRow And Compete in A new eRA that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.

978-1-118-51925-7 • 256pp • Paperback • 2013

Duncan angwin

Stephen cummingS

chriS Smith

978-0-470-68946-2 • 472pp • Paperback • 2011

This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help students to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the businessschool classroom and the executive briefcase. TABLE OF CONTENTS: PART I: THE STRATEGIC ENVIRONMENT. CHAPTER 1: Macro-Shocks. CHAPTER 2: Movers and Shakers. CHAPTER 3: Industry Dynamics. PART II: THE STRATEGIC ORGANIZATION. CHAPTER 4: Corporate Strategy. CHAPTER 5: Strategic Positioning. CHAPTER 6: Corporate Identity. CHAPTER 7: Organic Strategy. PART III: STRATEGIC ADVANCES. CHAPTER 8: Crossing Borders. CHAPTER 9: Guiding Change. PART IV: STRATEGIC FUTURES. CHAPTER 10: Sustain Ability. CHAPTER 11: Maverick Strategies.

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STRATEGIC

strategic iQ: creating smarter corporations

global strategies for emerging asia

John Wells, Harvard Business School

Anil K. Gupta, Stanford University Technology Ventures Program, Bethesda, Toshiro Wakayama, University of Japan, and Srini Rangan, Babson Park

978-0-470-97828-3 • 272pp • Hardcover • 2012

Why do once-successful companies fail? Strategic IQ identifies 3 types of inertia that can be fatal to the most successful company: strategic/structural/ personal. John Wells shows how traditional success metrics such as revenue growth, profit, market share, reputation and stock price often fail to predict impending disaster, and what to do about it.

CREATING SMARTER CORPORATIONS JOHN R. WELLS

TABLE OF CONTENTS: PART I: SMART STRATEGY. CHAPTER 1.1: The Need for Smart Strategy. CHAPTER 1.2: Low Strategic Intelligence. CHAPTER 1.3: What is Strategy? CHAPTER 1.4: Moderate Strategic Intelligence. CHAPTER 1.5: High Strategic Intelligence. PART II: SMART STRUCTURE. CHAPTER 2.1: The Need for Smart Structure. CHAPTER 2.2: Smart Asset Management. CHAPTER 2.3: Formal Architecture – Navigating the Architecture Labyrinth. CHAPTER 2.4: Informal Architecture – Leveraging Social Mechanics. CHAPTER 2.5: Towards Smarter Structure. PART III: SMART MINDS. CHAPTER 3.1: The Need for Smart Minds. CHAPTER 3.2: What is a Mind? CHAPTER 3.3: Hiring Smart Minds. CHAPTER 3.4: Addressing Basic Human Needs. CHAPTER 3.5: Harnessing Insatiable Human Needs.

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international strategy and competition David Collis, Harvard Business School 978-1-4051-3968-7 • 256 pages Paperback • August 2014

This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis’ new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally. BRIEF TABLE OF CONTENTS CHAPTER 1 MOTIVATION : WHAT’S DIFFERENT ABOUT INTERNATIONAL STRATEGY? CHAPTER 2 THE GLOBALISATION CONTEXT: THE DRIVERS, EXTENT, AND EVOLUTION OF GLOBALISATION AND THE DEBATE OVER ITS IMPLICATIONS. CHAPTER 3 GENERIC INTERNATIONAL STRATEGIES CHAPTER 4 WHICH PRODUCT? CHAPTER 5 WHAT COUNTRIES? CHAPTER 6 WHERE TO LOCATE? CHAPTER 7 HOW TO ORGANISE? CHAPTER 8 IS THERE ONE BEST STRATEGY?

MBA Catalogue 2015/16

GLOBAL STRATEGIES FOR EMERGING ASIA

978-1-118-21797-9 • 352pp • Hardcover • 2012

editors

ANIL K. GUPTA TOSHIRO WAKAYAMA U. SRINIVASA RANGAN

With in-depth case analyses of the latest trends in Asian markets, including competition between Chinese and Indian companies, this authoritative collection provides executives and students with specific strategies for addressing the rapid growth and increasing competition in Asia. TABLE OF CONTENTS: PART I: GEARING UP FOR THE NEW GLOBAL REALITY. CHAPTER 1: Building the Next-Generation Global Enterprise (Anil K. Gupta and Haiyan Wang). CHAPTER 2: Is Your Business Model Ready to Drill into the Core of the Diamond? (Niraj Dawar and Charan Bagga). PART II: WINNING THE LOCAL COMPETITION IN EMERGING ASIA. CHAPTER 3: Coevolving Local Adaptation and Global Integration: The Case of Panasonic China (Toshiro Wakayama, Junjiro Shintaku, Tomofumi Amano and Takafumi Kikuchi). CHAPTER 4: How Some Japanese Firms Have Succeeded Against Low-Cost Competitors in Emerging Markets (Junjiro Shintaku and Tomofumi Amano). CHAPTER 5: Transferring Home-Grown Management Practices: The Case of Toyota in China (Akira Tanaka and Yue Wang). PART III: ACQUISITION-DRIVEN GLOBALIZATION FROM EMERGING ASIA. CHAPTER 6: Dubious Value of International Acquisitions by Emerging Economy Firms: The Case of Indian Firms (Aneel Karnani). CHAPTER 7: Acquisition Advantage: How Emerging Market Firms Use Acquisitions, and What Incumbents Can Do About It (U. Srinivasa Rangan and Sam Hariharan). PART IV: INNOVATION OPPORTUNITIES AND CHALLENGES IN EMERGING ASIA. CHAPTER 8: Innovating in the Vortex: New Perspectives from Radically Different Business Experiences in India (Srikanth Kannapan and Kuruvilla Lukose). CHAPTER 9: Protecting Intellectual Property in China: A View from the Field (Andreas Schotter and Mary B. Teagarden). CHAPTER 10: Competing in Emerging Asia: Reflections and Conclusions (Anil K. Gupta, U. Srinivasa Rangan and Toshiro Wakayama).

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strategy builder: How to create and communicate more effective strategies Stephen Cummings, Duncan Angwin 978-1-118-70723-4 • Hardback 256pp • 2015

Through the authors extensive global research, they have found the best way to engage and involve people is through pictures. Strategy Builder shows students how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in a team. With illustrations by Visory, the book uses real world examples and practical tips. Find out more: www.wiley.com/go/strategybuilder


stRategY

network advantage: How to unlock Value from Your alliances and Partnerships

alliances: an executive guide to Designing successful strategic Partnerships

Henrich Greve, Tim Rowley, Andrew Shipilov, INSEAD

Ard-Pieter de Man, VU University Amsterdam

978-1-118-56145-4 • 320pp • Hardcover • 2013

978-1-118-48639-9 • 240pp • Hardcover • 2014

This book is written by three leading authorities in the field of organizational management who work with many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in-depth, practical guidance. Make it your first strategic connection to gaining competitive advantage!

Strategic alliances are increasingly common among modern corporations and a hot topic in today’s business schools. Alliances is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed. Most managers don’t have the experience or knowledge to create a functional alliance governance structure. This book fills that knowledge gap with a clear description of the proper implementation process.

TABLE OF CONTENTS:

TABLE OF CONTENTS:

Introduction All Roads Lead to London. Chapter 1 Network Advantage: Making the Stealth Bomber. Chapter 2 Comparing Network Advantage: Sony versus Samsung. Chapter 3 The First-Degree Perspective: Strengthening the Foundation of Network Advantage. Chapter 4 The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage. Chapter 5 Evaluating and Changing Your Alliance Portfolio Configuration. Chapter 6 The Third-Degree Perspective: Achieving the Status Advantage. Chapter 7 Assessing and Increasing Your Status: Extracting Energy from Waves. Chapter 8 Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy. Chapter 9 Recognizing Patterns: Two Alliance Portfolio-Building Styles. Chapter 10 Management Practices to Sustain Network Advantage. Appendix One About Our Research. Appendix Two The Toolbox. Appendix Three Directory of Company Names

1 Strategic alliances: The control–trust dilemma. 2 The Alliance Design Framework. 3 Turning suppliers into allies. 4 Contractual alliances: The customization of alliance design. 5 The virtual joint venture model: Air France/KLM, Delta Airlines, and Alitalia. 6 Equity alliances and joint ventures. 7 Multi-partner alliances: The more the merrier?. 8 Managing the dynamics: Mutual adjustment and continuous negotiation. 9 Designing and implementing strategic alliances: Art, science, and craft. 10 Open alliances: Towards the third generation of collaboration. Appendix Financial models behind alliances

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strategy for the corporate level: Where to invest, What to cut back and How to grow organisations with Multiple Divisions, 2nd edition Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead All of Ashridge Strategic Management Centre 978-1-118-81837-4 • 416 pages Hardcover • April 2014

A revised edition of the bestselling classic. This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporatelevel strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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the strategic Management of Health care organizations, 7th edition Peter M. Ginter and W. Jack Duncan, University of Alabama, Linda E. Swayne, University of North Carolina 978-1-118-46646-9 • 476 pages Hardback • March 2013

The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment. It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps. TABLE OF CONTENTS CHAPTER 1 The Nature of Strategic Management. CHAPTER 2 Understanding and Analyzing the General Environment and the Health Care Environment. CHAPTER 3 Service Area Competitor Analysis. CHAPTER 4 Internal Environmental Analysis and Competitive Advantage. CHAPTER 5 Directional Strategies. CHAPTER 6 Developing Strategic Alternatives. CHAPTER 7 Evaluation of Alternatives and Strategic Choice. CHAPTER 8 Value-Adding Service Delivery Strategies. CHAPTER 9 Value-Adding Support Strategies. CHAPTER 10 Communicating the Strategy and Developing Action Plans. APPENDIX A Analyzing Strategic Health Care Cases. APPENDIX B Health Care Organization Accounting, Finance, and Performance Analysis APPENDIX C Health Care Acronyms

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social MeDia

hello ¡hola!

the social Media Mba: Your competitive edge in social Media strategy Development and Delivery Christer Holloman 978-1-119-96323-3 • 276pp • Hardcover • 2012

In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an Your Competitive Edge in Social Media Strategy Development & Delivery exceptional educational program written for experienced social media professionals Christer Holloman and students. This all encompassing guide will also give students more intellectual support and confidence to discuss social media on a higher level with peers or inspire colleagues. TABLE OF CONTENTS: PART I: FOUNDATION. CHAPTER 1: Quick Recap. CHAPTER 2: Bridging the Social Media Gap. PART II: STRATEGY DEVELOPMENT. CHAPTER 3: Inspiring and Facilitating Creativity. CHAPTER 4: The Rise of Branded Content. CHAPTER 5: Power of Integration. CHAPTER 6: Intent is the New Demographic. CHAPTER 7: Targeting the Easily Influenced Not the Highly Influential. PART III: STRATEGY DELIVERY. CHAPTER 8: Your Best Advocates. CHAPTER 9: The Profit Manifesto. CHAPTER 10: Social Media Business Engineering. CHAPTER 11: Power Struggles of the Advocate Age. PART IV: CASE STUDIES. CHAPTER 12: ARM. CHAPTER 13: Aviva. CHAPTER 14: Dell. CHAPTER 15: Evans Cycles . CHAPTER 16: GlaxoSmithKline. CHAPTER 17: Kodak. CHAPTER 18: Royal Philips Electronics. CHAPTER 19: Sage. PART V: THE FUTURE. CHAPTER 20: The Ethnocentric Bias. CHAPTER 21: Digital Dragons, Elephants and Tigers. CHAPTER 22: Design Thinking and Social Media. CHAPTER 23: God Technology.

the social Media Mba in Practice Christer Holloman 978-1-118-52454-1 • 200pp • Hardcover • 2013

This book will present readers with the most comprehensive set of ‘blue prints’ ever published in one book for how to deliver social media strategies more successfully. The book will showcase a wide range of detailed and inspiring examples of how admired brands and companies have delivered their strategies. Each case is full of hand-on-advice that readers can make use of immediately. The book is written by Christer Holloman, editor of The Social Media MBA. TABLE OF CONTENTS: Each chapter of the book is a different case study from a leading company tackling a different issue of their social media strategy. Examples include: Nationwide, Honda, Sage, Cisco, Barclay Card US, Dell, play.com, Xerox, PwC, Hobart, confused.com, Rentokil, Getty Images, F5, Sony Music, Allianz, Nokia, Electrolux and more.

the social Media Mba guide to Roi Christer Holloman 978-1-118-84439-7 • 152pp • Hardcover • 2014

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars. TABLE OF CONTENTS: Introduction. Definitions. Your Social Media Strategy. Establishing ROI Benchmark. Tools. Analysis. Data Capturing. Models and Calculations. Selling Back to Your Boss/Business. ROI by Department. Online . Offline. ROI on Collaborations. ROI on New Business Products/Services. ROI Across Continents. ROI Across Industries (Case studies). FMCG . Retail. High Tech. Cost of a Social Media Crisis. Sample Tables. Conclusion.

MBA Catalogue 2015/16


social MeDia

NICK SMITH is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith

The handbook of online and Social Media ReSeaRch Tools and Techniques for Market Researchers

ROBERT WOLLAN is Global Managing Director of the Accenture Customer Relationship Management service line, including customer analytics and the marketing, sales, and service transformation groups. With over twenty years of experience, he leads a global team of experts in customer-centric marketing, sales, service, and customer operations, as well as driving major growth areas in advanced segmentation, digital transformation/social CRM, multichannel customer contact, and enterprise service delivery across the nineteen industries Accenture serves globally. twitter.com/RobertWollan

Ray Poynter

Manage every step of integrating social media into your organization

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It supplies you with a comprehensive resource, bringing together such disparate areas as IT, customer service, sales, communications, and more to meet your organization’s social media goals. Wollan, Smith, and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. Learn how to: • Empower employees and teams to utilize social media effectively throughout the organization • Measure the ROI of social media investments and ensure appropriate business value is achieved over time • Make smarter decisions, make them more quickly, and make them stick • And more! Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

978-0-470-71040-1 • 464pp • Hardcover • 2010 CATHERINE ZHOU is Managing Director of Customer Analytics in the Accenture Customer Relationship Management service line. She has over fifteen years of experience in multichannel customer experience strategy and execution, segmentation and implementation, digital media analytics, marketing and business intelligence, and customer targeting capabilities. She serves clients in multiple industries including communications, high tech, retail, financial services, and energy. twitter.com/catherinezhou

RAY POYNTER

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. Get access to the latest best practices, working examples, and downloadable templates at www.socialmediamanagementhandbook.accenture.com JACKET DESIGN: BARSOOM DESIGN JACKET IMAGE: © GETTY IMAGES

TABLE OF CONTENTS: PART I: ONLINE QUANTITATIVE SURVEY RESEARCH. CHAPTER 1: Overview of Online Quantitative Research. CHAPTER 2: Web Survey Systems. CHAPTER 3: Designing Online Surveys. CHAPTER 4: Working with Panels and Databases. CHAPTER 5: Running an Online Survey and Summary. PART II: QUALITATIVE RESEARCH. CHAPTER 6: Overview of Online Qualitative Research. CHAPTER 7: Online Focus Groups. CHAPTER 8: Bulletin Board Groups and Parallel IDIs. CHAPTER 9: Other Online Qualitative Methods and Summary of Online Qualitative Research. PART III: SOCIAL MEDIA. CHAPTER 10: Participatory Blogs as Research Tools. CHAPTER 11: Online Research Communities/MROCs. CHAPTER 12: Blog and Buzz Mining. CHAPTER 13: Other Social Media Topics and Summary. PART IV: RESEARCH TOPICS. CHAPTER 14: Specialist Research Areas. CHAPTER 15: Website Research. CHAPTER 16: Research Techniques and Approaches. CHAPTER 17: The Business of Market Research. PART V: BREAKING NEWS! CHAPTER 18: NEWMR. CHAPTER 19: Trends and Innovations. CHAPTER 20: An Overview of Online and Social Media Research.

SMITH WOLLAN

THE SOCIAL MEDIA MANAGEMENT HANDBOOK

the Handbook of online and social Media Research: tools and techniques for Market Researchers

THE

$27.95 USA / $33.95 CAN

SOCIAL MEDIA MANAGEMENT HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET SOCIAL MEDIA WORKING IN YOUR BUSINESS

the Handbook of Mobile Market Research tools and techniques for Market Researchers

How do organizations manage social media effectively?

While marketing and PR departments are usually early adopters, social media’s potential extends far beyond these functions. More direct interaction with customers, greater organizational agility and coordination, better market data and business intelligence, and more efficient internal processes are just some potential benefits. But realizing these goals is no cakewalk, and the new opportunities also bring new pitfalls. So what’s the smart way to bring social media initiatives to your company? The Social Media Management Handbook is the first guide to explain, clearly and concretely, how to implement key social media strategies throughout the organization. Use this practical, step-by-step road map to ensure your Facebook, Twitter, and other Web 2.0 initiatives achieve business goals and drive your overall enterprise strategy.

Robert Wollan, Nick Smith, Catherine Zhou The Social Media Management Handbook helps you work across such disparate areas as IT, customer service, sales, communications, and more. It explains policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. When you use the comprehensive strategies described in this book, you’ll be able to:

STRATEGY, CULTURE,

• 978-0-470-65124-7 • 352pp • Hardcover • 2011

METRICS, POLICIES,

Make the business case for social media investments by demonstrating ROI and other key supporting data

ROLES, AND

• Develop a clear social media strategy and integrate

RESPONSIBILITIES

it with your overall strategy

A comprehensive reference guide to managing social media efforts internally NICK SMITH & ROBERT WOLLAN within organizations, The Social Media CATHERINE ZHOU Management Handbook explains social media policies, procedures, roles and responsibilities, metrics, strategies, incentives, legal issues, etc. • Understand the IT implications of social media use • Take small, initial successes and scale them to create significant results for the entire enterprise

• Create consistent customer experiences and interactions

• Employ an effective social media management framework

• Adopt effective social media governance policies to ensure legal compliance • And much more

WITH

BRIEF TABLE OF CONTENTS: PART I: SOCIAL MEDIA STRATEGY FOR ORGANIZATIONS. PART II: MARKETING AND SALES IN SOCIAL MEDIA. PART III: CUSTOMER SERVICE AND SUPPORT WITH SOCIAL MEDIA. PART IV: BEYOND THE “PILOT” PHASE: THE CORE COMPONENTS OF THE AGILE DIGITAL ENTERPRISE. PART V: EMPOWERING EMPLOYEES FOR SOCIAL MEDIA SUCCESS.

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socialnomics: How social Media transforms the Way We live and Do business, Revised and updated edition Erik Qualman revised and

updated

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the social Media Management Handbook: everything You need to know to get social Media Working in Your business

978-1-118-23265-1 • 316pp • Paperback • 2012

socialnomics

The ultimate guide to the social media revolution, Socialnomics 2nd Edition delivers a fascinating look at the business erik qualman implications of social media. It shows how to tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. how social media transforms the way we live and do business

Ray Poynter, Navin Williams, Sue York

TABLE OF CONTENTS:

978-1-118-93562-0 • Hardback • 312pp • 2014

CHAPTER ONE Word of Mouth Goes World of Mouth. CHAPTER TWO Social Media = Preventive Behavior. CHAPTER THREE Social Media = Braggadocian Behavior. CHAPTER FOUR What We Can Learn from Politics. CHAPTER FIVE I Care More about What My Neighbor Thinks Than What Google Thinks. CHAPTER SIX Death of Social Schizophrenia. CHAPTER SEVEN Winners and Losers in a 140-Character World. CHAPTER EIGHT Next Steps for Companies and the Glass House Generation. CHAPTER NINE Social Media Rolodex and Resources. CHAPTER TEN Social ROI. CHAPTER ELEVEN Social Success Secrets (Give Them to Me Now!). CHAPTER TWELVE Blogging: What Works. CHAPTER THIRTEEN 100+ Social Media Tools. CHAPTER FOURTEEN Making Viral Videos. CHAPTER FIFTEEN Social Media for B2B. CHAPTER SIXTEEN Case Studies. CHAPTER SEVENTEEN Social Analytics: Big Data and Beyond. CHAPTER EIGHTEEN Social Organizational Structure. CHAPTER NINETEEN FAQs. CHAPTER TWENTY Teacher and Company Resources and Exercises

Mobile research is finally beginning to takeoff and it is doing so on multiple fronts. The Handbook of Mobile Market Research leads the way by offering a range of practical tools and techniques market researches can use. This book explains new approaches of qualitative research, where participants use their smartphones to collect ethnographic-type data, of their own lives and of the lives around them. The book is full of practical tools and techniques to meet the needs of beginners, practitioners or advanced users.

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sustainabilitY

the a to Z of corporate social Responsibility, second edition Wayne Visser, CSR International, London, UK, Dirk Matten, York University Business School, Toronto, ON, Canada, Manfred Pohl, ICCA, The Netherlands, Germany, and Nick Tolhurst, ICCA, The Netherlands, United Kingdom 978-0-470-68650-8 • 500pp • Paperback • 2010

The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from general concepts such as sustainability, stakeholder management, business ethics and human rights to more specific topics such as carbon trading, microfinance, biodiversity, the Base of the Pyramid model and globalization.

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the sustainable Mba: a business guide to sustainability, second edition Giselle Weybrecht 978-1-118-76063-5 • 456 pp • Hardcover • 2013

The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organisation, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. The Sustainable MBA Second Edition is organised like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, organisational Behavior and HR, Operations and Strategy.The Sustainable MBA Second Edition has been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. TABLE OF CONTENTS:

“deserves to become an instant classic” pHilip Kotler

the age oF responsiBility Csr 2.0 and the new dna of Business

the age of Responsibility: csR 2.0 and the new Dna of business Wayne Visser, CSR International, Cambridge, and Jeffrey Hollender, Co-founder Seventh Generation, Burlington, Vermont 978-0-470-68857-1 • 408pp • Hardcover • 2011

In this landmark book, Wayne Visser shows how the old model of CSR is being replaced Wayne Visser by a 2nd generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations to a more interactive, stakeholder-driven model.

PART 1: SETTING THE SCENE. CHAPTER 1: About this book. CHAPTER 2: What is sustainability? CHAPTER 3: What does this mean for business? CHAPTER 4: The sustainability journey. CHAPTER 5: Getting started. PART 2: THE CORE TOPICS. CHAPTER 6: Accounting. CHAPTER 7: Economics. CHAPTER 8: Entrepreneurship. CHAPTER 9: Ethics and corporate governance. CHAPTER 10: Finance. CHAPTER 11: Marketing. CHAPTER 12: Operations. CHAPTER 13: Organizational behaviour. CHAPTER 14: Strategy. PART 3: TOOLS. CHAPTER 15: Tools for monitoring, managing and improving performance. CHAPTER 16: Tools for greening offices and buildings. PART 4: WRAPPING IT ALL UP. CHAPTER 17: What can I do? CHAPTER 18: What will the future bring?

Foreword by Jeffrey Hollender, Co-Founder, Seventh Generation

TABLE OF CONTENTS: PART I: THE CALL TO RESPONSIBILITY. CHAPTER 1: Our ability to respond. PART II: THE AGES AND STAGES OF CSR. CHAPTER 2: The age of greed. CHAPTER 3: The age of philanthropy. CHAPTER 4: The age of marketing. CHAPTER 5: The age of management. CHAPTER 6: The age of responsibility. PART III: THE PRINCIPLES OF CSR 2.0. CHAPTER 7: The principle of creativity. CHAPTER 8: The principle of scalability. CHAPTER 9: The principle of responsiveness. CHAPTER 10: The principle of glocality. CHAPTER 11: The principle of circularity. PART IV: OUR ABILITY TO CHANGE. CHAPTER 12: The matrix of change. CHAPTER 13: Making a difference.

PublisHing eaRlY 2016!

sustainable business: the one Planet approach Sally Jeanrenaud, Jonathan Gosling and Jean-Paul Jeanrenaud Please contact your Academic Account Manager for further details.

MBA Catalogue 2015/16

foundations of sustainable business: theory, function, and strategy Nada R. Sanders and John D. Wood 978-1-118-44104-6 • 352 pages Paperback • 2014

Foundations of Sustainable Business s designed to introduce future business leaders to the most important social and environmental issues of our generation. From the perspectives of a business thought-leader and a public interest policy expert, the text provides a comprehensive, balanced introduction to sustainable business that integrates sustainable policies into all core business functions, including leadership, finance, accounting, risk management, marketing, supply chain management, and operations. Additionally, the text offers a variety of pedagogical tools in each chapter to provide an engaging, qualitativebased learning process..


otHeR anD sPecial

scenario-based e-learning: evidence-based guidelines for online Workforce learning

the Really useful elearning instruction Manual: Your toolkit for putting elearning into practice

Ruth C. Clark, Richard E. Mayer

Rob Hubbard

978-1-118-12725-4 • 272pp • Paperback • 2013

978-1-118-37589-1 • 232 pages Hardcover • October 2013

Scenario-Based e-Learning offers a wealth of ideas for improving critical thinking skills, problem solving, and includes suggestions for promoting opportunities for practicing scenario-based learning on the job. The book contains a wealth of kick-off alternative research-based examples and describes various types of case data. The book also includes tutorials, action templates, and online references. This must-have resource also includes information on intrinsic versus instructional feedback, rubrics for virtual worlds, as well as technique for refining thinking skills. TABLE OF CONTENTS: 1. What Is Scenario-Based e-Learning. 2. When to Use Scenario-Based e-Learning. 3. Design of Scenario-Based e-Learning. 4: Defining Scenario Outcomes. 5. Designing the Trigger Event and Case Data. 6. Building Guidance in ScenarioBased e-Learning. 7. Putting the “L” in Scenario-Based e-Learning. 8. Designing Feedback and Reflection. 9. Evaluation of Scenario-Based e-Learning. 10. Does Scenario-Based e-Learning Work? 11. Eliciting Critical Thinking Skills for ScenarioBased e-Learning. 12. Implementing Scenario-Based e-Learning. Appendices: A. An Introduction to the Scenario-Based e-Learning Examples. B. Repeated Figures. C. Reliability and Validity for Learning Measures for Scenario-Based e-Learning.

Essential resources for training and HR professionals

e-learning by Design, second edition William Horton 978-0-470-90002-4 • 640pp • Paperback • 2011

This best-selling reference from industry leader E-Learning William Horton, addresses new technologies, by Design new learning design models, and features allnew contemporary case studies, examples, and William Horton activities. e-Learning by Design is filled with clear information and instruction without over simplification. The book helps instructors build customized e-learning programs from scratch—building on core principles of instructional design to: develop meaningful activities and lessons; create and administer online tests and assessments; design learning games and simulations; and implement an individualized program.

Written by Rob Hubbard and The e-Learning Network this practical guide covers the twelve key areas of e-learning: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

So what is e-learning? Making the case for and evaluating the success of e-learning Build inhouse, buy off-the shelf or outsource? Marketing and communications Development processes Learning design Blended learning Social and informal learning Delivering live e-learning Mobile learning Game-based learning Learning management

Complete with illustrations, case-studies and links to further online resources The Really Useful eLearning Instruction Manual will aim to cover the main bases and give readers the knowledge and guidance to start putting e-learning into practice within their organisation

Essential resources for training and HR professionals

THIRD EDITION

E-LEARNING and the Science of Instruction

SECOND EDITION

TABLE OF CONTENTS: CHAPTER 1: Designing ELearning. CHAPTER 2: Absorb-Type Activities. CHAPTER 3: Do-Type Activities. CHAPTER 4: Connect-Type Activities. CHAPTER 5: Tests. CHAPTER 6: Topics. CHAPTER 7: Games and Simulations. CHAPTER 8: Social Learning. CHAPTER 9: Mobile Learning. CHAPTER 10: Design for the Virtual Classroom. CHAPTER 11: Conclusion. Appendix: Essentialism.

Proven Guidelines for Consumers and Designers of Multimedia Learning

RUTH COLVIN CLARK

RICHARD E. MAYER

e-learning and the science of instruction, third edition Dr. Ruth C. Clark, and Dr. Richard E. Mayer, University of California 978-0-470-87430-1 • 528pp • Hardcover • 2011

The ultimate handbook to designing e-learning features updated research, dozens of new examples, and updated principles and guidelines for consumer and designers of multimedia learning. TABLE OF CONTENTS:

CHAPTER 1: e-Learning: Promise and Pitfalls. CHAPTER 2: How Do People Learn from e-Courses? CHAPTER 3: Evidence-Based Practice. CHAPTER 4: Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone. CHAPTER 5: Applying the Contiguity Principle: Align Words to Corresponding Graphics. CHAPTER 6: Applying the Modality Principle: Present Words as Audio Narration Rather Than On-Screen Text. CHAPTER 7: Applying the Redundancy Principle: Explain Visuals with Words in Audio OR Text: Not Both. CHAPTER 8: Applying the Coherence Principle: Adding Material Can Hurt Learning. CHAPTER 9: Applying the Personalization Principle: Use Conversational Style and Virtual Coaches. CHAPTER 10: Applying the Segmenting and Pretraining Principles: Managing Complexity by Breaking a Lesson into Parts. CHAPTER 11: Leveraging examples in e-Learning. CHAPTER 12: Does Practice Make Perfect? CHAPTER 13: Learning Together Virtually. CHAPTER 14: Who’s in Control? Guidelines for e-Learning Navigation. CHAPTER 15: e-Learning to Build Thinking Skills. CHAPTER 16: Simulations and Games in e-Learning. CHAPTER 17:Applying the Guidelines.

www.wiley.com/go/mbacatalogue

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74

otHeR anD sPecial

the R book, second edition Michael J. Crawley

THE R BOOK

SECOND EDITION

MICHAEL J. CRAWLEY

to medicine and economics.

978-0-470-97392-9 • 960pp • Hardcover • 2012

As one of the most powerful and flexible statistical software packages, R is fast becoming the universal language in which to obtain and present results. The R Book, 2nd Edition offers user-friendly explanations of the advantages of the R environment to beginners and intermediate users in a range of disciplines, from science and engineering

TABLE OF CONTENTS: CHAPTER 1: Getting Started. CHAPTER 2 Essentials of the R Language. CHAPTER 3: Data Input. CHAPTER 4: Dataframes. CHAPTER 5: Graphics. CHAPTER 6: Tables. CHAPTER 7: Mathematics. CHAPTER 8: Classical Tests. CHAPTER 9: Statistical Modelling. CHAPTER 10: Regression. CHAPTER 11: Analysis of Variance. CHAPTER 12: Analysis of Covariance. CHAPTER 13: Generalized Linear Models. CHAPTER 14: Count Data. CHAPTER 15: Count Data in Tables. CHAPTER 16: Proportion Data. CHAPTER 17: Binary Response Variables. CHAPTER 18: Generalized Additive Models. CHAPTER 19: Mixed-Effects Models. CHAPTER 20: Non-linear Regression. CHAPTER 21: Meta-analysis. CHAPTER 22: Bayesian statistics. CHAPTER: 23 Tree Models. CHAPTER 24: Time Series Analysis. CHAPTER 25: Multivariate Statistics. CHAPTER 26: Spatial Statistics. CHAPTER 27: Survival Analysis. CHAPTER 28: Simulation Models. CHAPTER 29: Changing the Look of Graphics.

intelligent M&a: navigating the Mergers and acquisitions Minefield, 2nd edition Scott Moeller, Chris Brady, CASS Business School 978-1-118-76423-7 • 424 pages Hardcover • May 2014

Almost 70% of mergers fail, yet deals are essential for growing world-class companies. Therefore they must use all the tools and techniques at their disposal to improve their chances of success. Applying the techniques advocated in this book can help managers beat the odds - and employees themselves - to have an impact on whether a deal will be successful both for the company and for themselves. This book looks at the process of a merger or acquisition and pinpoints the areas where business intelligence can raise the odds of success in each phase of the deal. Using techniques developed by governmental intelligence services and a wide range of recent case studies, quotations and anecdotes, the expert authors from the renowned Cass Business School show how to build success into any M&A situation. Chapters have been comprehensively re-written and populated with new and relevant case studies.

M&a integration: How to Do it. Planning and delivering M&a integration for business success Danny A. Davis, Henley Business School 978-1-119-94486-7 • 334 pages Hardcover • September 2012

Danny Davis demonstrates how to handle the post-merger integration process and show how to restructure, consolidate, reduce costs, create efficiencies and perform M&A, from smaller transactions to mega-mergers. The focus is on integration planning and delivery. The book combines a general/ strategic view with detailed information of how to actually conduct a Post Merger Integration via very practical tools and check lists that will prove essential in delivering change before, during and after transactions as well as to ensure their success. BRIEF TABLE OF CONTENTS PART I THE STRATEGIC DRIVERS. 1 M&A OVERVIEW. 2 INTEGRATION OVERVIEW. 3 PLANNING FOR INTEGRATION. 4 INTEGRATION DRIVERS. 5 INTEGRATION GOVERNANCE OR STRUCTURE. 6 DELIVERY – “INTEGRATION MANAGEMENT”. PART II THE FUNCTIONS. 7 FINANCE. 8 IT. 9 HUMAN RESOURCES. 10 COMMUNICATIONS. 11 SALES AND MARKETING. 12 SUPPLY CHAIN. 13 HEAD OFFICE AND PROPERTY. 14 PROCUREMENT, R&D, LEGAL, HSSE. 15 BOOK SUMMARY

MBA Catalogue 2015/16


inDeX

ISBN

Author last name Full title

75

Page Number

9780470613580

Aaker

Brand Relevance: Making Competitors Irrelevant

49

9780470689752

Aaker

Strategic Market Management: Global Perspectives

51

9781118321812

Aaker

Marketing Research, 11th Edition International Student Version

53

9780470997994

Alexander

Market Risk Analysis, Four Volume Boxset

27

9780470998007

Alexander

Market Risk Analysis, Volume I, Quantitative Methods in Finance

27

9780470997895

Alexander

Market Risk Analysis, Volume III, Pricing, Hedging and Trading Financial Instruments

27

9780470998014

Alexander

Market Risk Analysis, Volume II, Practical Financial Econometrics

27

9780470997888

Alexander

Market Risk Analysis, Volume IV, Value at Risk Models

27

9780470648087

Anderson

Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, 2nd Edition

47

9780470648063

Anderson

The Change Leader’s Roadmap: How to Navigate Your Organization’s Transformation, 2nd Edition

47

9780470689462

Angwin

The Strategy Pathfinder: Core Concepts and Live Cases, 2nd Edition

67

9780470030691

Ayub

Understanding Islamic Finance

25

9781119991533

Bach

Managing Human Resources: Human Resource Management in Transition, 5th Edition

30

9781119968795

Bagshaw

Audit and Assurance Essentials: For Professional Accountancy Exams, + Website

9781118585313

Baines

Made to Serve: How manufacturers can compete through servitization and product service systems

61

9780470499115

Baker

Behavioral Finance: Investors, Corporations, and Markets

16

9780470685914

Baker

The Trade Lifecycle: Behind the Scenes of the Trading Process

22

9780631231004

Baker

Understanding Financial Management: A Practical Guide

22

9781118345603

Barden

Decoded: The Science Behind Why We Buy

56

9780470976319

Barwise

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

49

9780470872512

Bauwens

Handbook of Volatility Models and Their Applications

24

9781118065709

Bazerman

Judgment in Managerial Decision Making, 8th Edition

9

9780470084458

Bell

Management Communication, 3rd Edition

9781119966197

Belz

Sustainability Marketing: A Global Perspective, 2nd Edition

52

9781118319185

Besanko

Economics of Strategy, 6th Edition International Student Version

23

9781118993095

Bessant

Innovation and Entrepreneurship, 3rd Edition

12

9781118660218

Bessis

Risk Management in Banking, 4th Edition

25

9781118645468

Birkinshaw

Becoming A Better Boss: Why Good Management is So Difficult

39

9781118375907

Birkinshaw

Reinventing Management: Smarter Choices for Getting Work Done, Revised and Updated Edition

39

9780470620748

Block

Flawless Consulting: A Guide to Getting Your Expertise Used, 3rd Edition

39

9780470619001

Bolman

Leading with Soul: An Uncommon Journey of Spirit, Revised 3rd Edition

35

9781118573334

Bolman

Reframing Organizations: Artistry, Choice, and Leadership, 5th Edition

38

9781119961857

Bossu

An Introduction to Equity Derivatives: Theory and Practice, 2nd Edition

21

9780470669365

Bourne

Handbook of Corporate Performance Management

45

9780470086957

Bowditch

A Primer on Organizational Behavior, 7th Edition

46

9781118358290

Bradley

Essential Mathematics for Economics and Business, 4th Edition

10

9780471395348

Bruner

Applied Mergers and Acquisitions, University Edition

17

9781118561256

Burke

Project Management: Planning and Control Techniques, 5th Edition

65

9781118674017

Burke

Project Management Leadership: Building Creative Teams, 2nd Edition

65

9781118270127

Butler

Multinational Finance: Evaluating Opportunities, Costs, and Risks of Operations, 5th Edition

15

9781118582893

Bygrave

Entrepreneurship, 3rd Edition

11

9781118250969

CAIA Association

CAIA Level I: An Introduction to Core Topics in Alternative Investments, 2nd Edition

23

9781118369753

CAIA Association

CAIA Level II: Advanced Core Topics in Alternative Investments, 2nd Edition

23

9781405107327

Caligiuri

Managing the Global Workforce

31

9780470650264

Cameron

Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework, 3rd Edition

33

9781118818374

Campbell

Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions, 2nd Ed

69

9781118147610

Cascarino

Auditor’s Guide to IT Auditing, + Software Demo, 2nd Edition

9781119989974

Chapman

Simple Tools and Techniques for Enterprise Risk Management, 2nd Edition

26

9780470905746

Chesbrough

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era

67

9781118171769

Chevalier

Luxury Brand Management: A World of Privilege, 2nd Edition

49

9781119951834

Child

Organization: Contemporary Principles and Practices, 2nd Edition

45

978111996583-1

Chin

Problems and Solutions on Mathematical Finance Stochastic Calculus Vol 1

17

9780470749371

Chisholm

Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps and Options, 2nd Edition

22

9780470758984

Chisholm

An Introduction to International Capital Markets: Products, Strategies, Participants, 2nd Edition

26

9780470825211

Choudhry

The Principles of Banking

23

9780470687253

Choudhry

An Introduction to Banking: Liquidity Risk and Asset-Liability Management

25

9780470687246

Choudhry

An Introduction to Bond Markets, 4th Edition

26

9781118494714

Christian

IFRS Essentials

4

9781118404843

CIPR

Share This: The Social Media Handbook for PR Professionals

7

4

7

5

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76

inDeX

ISBN

Author last name Full title

Page Number

(Chartered Institute of Public Relations) 9781118676936

CIPR Share This Too: More Social Media Solutions for PR Professionals (Chartered Institute of Public Relations)

9781118127254

Clark

Scenario-based e-Learning: Evidence-Based Guidelines for Online Workforce Learning

9780470874301

Clark

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, 3rd Edition 73

9781118105375

Clayman

Corporate Finance: A Practical Approach, 2nd Edition

28

9781118111970

Clayman

Corporate Finance Workbook: A Practical Approach, 2nd Edition

28

9780470922248

Cloke

Resolving Conflicts at Work: Ten Strategies for Everyone on the Job, 3rd Edition

29

9781119002949

Collier

Accounting For Managers: Interpreting Accounting Information for Decision-Making, 5th Edition

9781444308853

Colling

Industrial Relations: Theory and Practice, 3rd Edition

9781119998976

Collings

Frequently Asked Questions in IFRS

9781405139687

Collis

International Strategy and Competition

68

9781119972518

Cooper

Wiley Encyclopedia of Management, 3rd Edition

37

9781118820315

Cooper

Project Risk Management Guidelines: Managing Risk with ISO 31000 and IEC 62198

65

9781119993667

Cortinhas

Statistics for Business and Economics, 1st European Edition

9780470973929

Crawley

The R Book, 2nd Edition

74

9781118707234

Cummings

Strategy Builder

68

9780470510292

Czinkota

International Business, European Edition

32

9780470319925

Dahlen

Marketing Communications: A Brand Narrative Approach

52

9781118808931

Damodaran

Applied Corporate Finance, 4th Edition

15

9780471751212

Damodaran

Damodaran on Valuation: Security Analysis for Investment and Corporate Finance, 2nd Edition

18

9781118130735

Damodaran

Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University Edition, 3rd Edition

22

9781119944867

Davis

M&A Integration: How To Do It. Planning and delivering M&A integration for business success

74

9781118486399

de Man

Alliances: An Executive Guide to Designing Successful Strategic Partnerships

69

9781118379714

DeCenzo

Human Resource Management, 11th Edition International Student Version

29

9780470052204

DeFusco

Quantitative Investment Analysis, 2nd Edition

28

9780470069189

DeFusco

Quantitative Investment Analysis Workbook, 2nd Edition

28

9781118571927

Demaria

Introduction to Private Equity: Venture, Growth, LBO and Turn-Around Capital, 2nd Edition

20

9780470908846

Denison

Leading Culture Change in Global Organizations: Aligning Culture and Strategy

46

9780470548677

Denning

The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Revised and Updated

9780470548684

Denning

The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century

47

9781118588642

Deschamps

Innovation Governance: How Top Management Organizes and Mobilizes for Innovation

14

9780470515242

Deschamps

Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

14

9781118843918

Dickinson

Financial Markets Operations Management

17

9780470972649

Easterby-Smith

Handbook of Organizational Learning and Knowledge Management, 2nd Edition

45

9781118469941

Elton

Modern Portfolio Theory and Investment Analysis, 9th Edition

19

9781118999981

Ernst & Young

International GAAP 2015: Generally Accepted Accounting Principles under International Financial Reporting Standards

9780470994658

Evans

Consumer Behaviour, 2nd Edition

56

9781118867969

Evans

Markets for Managers

17

9780470624005

Evensky

The New Wealth Management: The Financial Advisor’s Guide to Managing and Investing Client Assets

28

9780470596203

Fabozzi

Financial Economics

15

9780470052211

Fabozzi

Fixed Income Analysis, 2nd Edition

28

9780470069196

Fabozzi

Fixed Income Analysis Workbook, 2nd Edition

28

9781119943143

Flood

Change Lessons from the CEO: Real People, Real Change

38

9780470661383

Fraser-Sampson

Private Equity as an Asset Class, 2nd Edition

20

9781118852637

French

Organizational Behaviour, 3rd Edition

44

9781118409954

Galbraith

Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels, 3rd Edition

66

9780470442197

GARP Foundations of Banking Risk: An Overview of Banking, Banking Risks, and Risk-Based Banking Regulation (Global Association of Risk Professionals)

19

9780470561966

Gaughan

Mergers, Acquisitions, and Corporate Restructurings, 5th Edition

17

9781118466469

Ginter

The Strategic Management of Health Care Organizations, 7th Edition

69

9780470944578

Gitomer

The Little Book of Leadership: The 12.5 Strengths of Responsible, Reliable, Remarkable Leaders That Create Results, Rewards, and Resilience

34

9781118740736

Goodwin

Decision Analysis for Management Judgement, 5th Edition

9781119941880

Grant

Contemporary Strategy Analysis Text Only, 8th Edition

66

9781119941897

Grant

Contemporary Strategy Analysis: Text and Cases, 8th Edition

66

9781118914700

Grant

Foundations of Strategy, 2nd Edition

67

9781119970705

Gray

Measurement Madness

45

9781119978541

Greasley

Operations Management, 3rd Edition

58

9781118561454

Greve

Network Advantage: How to Unlock Value From Your Alliances and Partnerships

69

MBA Catalogue 2015/16

7 73

4 57 5

8

7

5

9


inDeX

ISBN

Author last name Full title

77

Page Number

9781118392096

Guenzi

Leading Teams: Tools and Techniques for Successful Team Leadership from the Sports World

33

9781405168335

Guest

HRM and Performance: Achievements and Challenges

30

9781118217979

Gupta

Global Strategies for Emerging Asia

68

9781118120828

Hamel

What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

48

9781118608562

Hammerich

Fish Can’t See Water: How National Culture Can Make or Break Your Corporate Strategy

38

9781118078464

Hartley

Marketing Mistakes and Successes, 12th Edition

52

9780470903391

Haslett

Risk Management: Foundations For a Changing Financial World

28

9781118923627

Hedin

The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition

31

9781118531822

Heldman

PMP: Project Management Professional Exam Study Guide, 7th Edition

62

9780470939192

Heldman

Project Management JumpStart, 3rd Edition

63

9781119963233

Holloman

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

70

9781118524541

Holloman

The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy 70

9781118844397

Holloman

The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment

70

9781119970002

Hope

The Leader’s Dilemma: How to Build an Empowered and Adaptive Organization Without Losing Control

35

9780470381137

Horan

Private Wealth: Wealth Management In Practice

28

9780470900024

Horton

e-Learning by Design, 2nd Edition

73

9781118375891

Hubbard

The Really Useful eLearning Instruction Manual: Your toolkit for putting elearning into practice

73

9781119979524

Hubbert

Essential Mathematics for Market Risk Management

26

9781118955949

Hull

Risk Management and Financial Institutions, + Web Site, 4th Edition

23

9780470828083

Iqbal

An Introduction to Islamic Finance: Theory and Practice, 2nd Edition

25

9780470768839

James

Handbook of Exchange Rates

24

9781444394726

Jeanes

Handbook of Gender, Work and Organization

45

9780470932209

Jha

Interest Rate Markets: A Practical Approach to Fixed Income

20

9781118078761

Jiambalvo

Managerial Accounting, 5th Edition

4

9781118932070

Jones

Accounting and Finance

6

9780470057650

Jones

Creative Accounting, Fraud and International Accounting Scandals

4

9781119977186

Jones

Accounting, 3rd Edition

5

9781119977155

Jones

Financial Accounting, 2nd Edition

9781119962694

Jones

BRICs and Beyond: Lessons on Emerging Markets

32

9780470904015

Jorion

Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6th Edition

19

9781118858578

Kaiser

Becoming a Top Manager

33

9781118510889

Kaiser

The Blue Line Imperative: What Managing for Value Really Means

38

9780470903438

Kantor

Reading the Room: Group Dynamics for Coaches and Leaders

35

9781118358535

Kaplan

Patterns of Entrepreneurship Management, 4th Edition

11

9781118991251

Kerzner

Project Management 2.0

64

9781118022276

Kerzner

Project Management: A Systems Approach to Planning, Scheduling, and Controlling, 11th Edition

64

9781118022283

Kerzner

Project Management: Case Studies, 4th Edition

64

9780787974183

Kets de Vries

Global Executive Leadership Inventory (GELI), Observer, Observer

36

9780787969844

Kets de Vries

Global Executive Leadership Inventory (GELI), Facilitator’s Guide Set

36

9780787974169

Kets de Vries

Global Executive Leadership Inventory (GELI), Participant Workbook

36

9780787974176

Kets de Vries

Global Executive Leadership Inventory (GELI), Self Assessment, Self

36

9781118315323

Klugman

Loss Models: From Data to Decisions, 4th Edition

9781405150491

Kolb

Futures, Options, and Swaps, 5th Edition

21

9781118830284

Kotabe

Global Marketing Management, 6th Edition Global Version

53

9780470651728

Kouzes

The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition

34

9781118291207

Landy

Work in the 21st Century: An Introduction to Industrial and Organizational Psychology, 4th Edition

44

9781118527375

Lane

International Management Behavior: Global and Sustainable Leadership, 7th Edition

31

9781118527375

Lane

International Management Behavior

39

9781118397435

Larrabee

Valuation Techniques: Discounted Cash Flow, Earnings Quality, Measures of Value Added, and Real Options

28

9781119945284

Lawrence

Enterprise in Action: A Guide To Entrepreneurship

13

9780470623848

Lawrence

Driven to Lead: Good, Bad, and Misguided Leadership

36

9780470395028

Lawton

Investment Performance Measurement: Evaluating and Presenting Results

28

9780470750087

Lempereur

The First Move: A Negotiator’s Companion

47

9780470941522

Lencioni

The Advantage: Why Organizational Health Trumps Everything Else In Business

48

9780470619605

Lloyd

Data Driven Business Decisions

9780470230596

Magal

Essentials of Business Processes and Information Systems

57

9780470478448

Magal

Integrated Business Processes with ERP Systems

58

9780470080146

Maginn

Managing Investment Portfolios: A Dynamic Process, 3rd Edition

28

9780470104934

Maginn

Managing Investment Portfolios Workbook: A Dynamic Process, 3rd Edition

28

5

9

8

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78

inDeX

ISBN

Author last name Full title

Page Number

9781118074510

Mahajan

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

32

9781119998846

Mangan

Global Logistics and Supply Chain Management, 2nd Edition

57

9780470852774

Martellini

Fixed-Income Securities: Valuation, Risk Management and Portfolio Strategies

21

9781118639207

Matthews

Economics of Banking, 3rd Edition

16

9781118249321

McDaniel

Marketing Research Essentials, 8th Edition

51

9781118112717

McDaniel

Marketing Research, 9th Edition International Student Version

55

9780470979099

McDonald

Marketing Plans for Services: A Complete Guide, 3rd Edition

50

9780470669976

McDonald

Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition

50

9781119953388

McDonald

Marketing and Finance: Creating Shareholder Value

51

9780470424704

McKinsey & Company Inc.

Valuation: Measuring and Managing the Value of Companies, University Edition, 5th Edition

18

9780470424643

McKinsey & Company Inc.

Valuation Workbook: Step-by-Step Exercises and Tests to Help You Master Valuation, 5th Edition

18

McLoughlin

Marketing

51

9780470915806

McMillan

Investments: Principles of Portfolio and Equity Analysis

28

9780470915820

McMillan

Investments Workbook: Principles of Portfolio and Equity Analysis

28

9781405173995

Mead

International Management, 4th Edition

31

9781118379790

Meredith

Operations Management, 5th Edition International Student Version

59

9781118674666

Meredith

Project Management in Practice, 5th Edition

62

9781118093733

Meredith

Project Management: A Managerial Approach, 8th Edition International Student Version

62

9780470518335

Merna

Corporate Risk Management, 2nd Edition

16

9781118537329

Meyer

The Innovatorâ&#x20AC;&#x2122;s Path: How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual

13

9781118008959

Miles

Management and Organization Theory: A Jossey-Bass Reader

48

9781119995715

Miles

Macroeconomics: Understanding the Global Economy, 3rd Edition

10

9780470647912

Mirza

Wiley IFRS: Practical Implementation Guide and Workbook, 3rd Edition

9781118764237

Moeller

Intelligent M & A: Navigating the Mergers and Acquisitions Minefield, 2nd Edition

74

9780470683705

Moles

Corporate Finance, European Edition

15

9780470972595

Monks

Corporate Governance, 5th Edition

9781118844687

Morecroft

Strategic Modelling

48

9781118898529

Mosley

Employer Brand Management

29

9781118567432

Nicholson

The I of Leadership: Strategies for Seeing, Being and Doing

33

9781118656662

Niemeier

Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

56

9781405161350

Nutt

Handbook of Decision Making

9780470876411

Osterwalder

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

13

9781118968055

Osterwalder

Value Proposition Design

56

9780470907207

Padilla

Leadership: Leaders, Followers, and Environments

34

9781118097281

Pardoe

Applied Regression Modeling, 2nd Edition

9781119106203

Parikh

The Consultantâ&#x20AC;&#x2122;s Handbook

39

9781118472200

Pearl

Investment Banking: Valuation, Leveraged Buyouts, and Mergers and Acquisitions, University 2nd Edition

16

9781118322543

Pearlson

Strategic Management of Information Systems, 5th Edition International Student Version

58

9780470434536

Peck

Investment Ethics

19

9780470423479

Peppers

Managing Customer Relationships: A Strategic Framework, 2nd Edition

53

9781118489529

Perrey

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition

55

9781118889558

PFK International

Wiley IFRS 2015: Interpretation and Application of International Financial Reporting Standards

9781118057612

Piccoli

Information Systems for Managers: Text and Cases, 2nd Edition

61

9781118057117

Piccoli

Essentials of Information Systems for Managers: Text Only

61

9780470746936

Pickett

The Essential Guide to Internal Auditing, 2nd Edition

9780470571439

Pinto

Equity Asset Valuation, 2nd Edition

28

9780470395219

Pinto

Equity Asset Valuation Workbook, 2nd Edition

28

9781118105368

Piros

Economics for Investment Decision Makers: Micro, Macro, and International Economics

28

9781118111963

Piros

Economics for Investment Decision Makers Workbook: Micro, Macro, and International Economics

28

9781118582695

Powell

Management Science: The Art of Modeling with Spreadsheets, 4th Edition

9781118935620

Poynter

The Handbook of Mobile Market Research

71

9780470710401

Poynter

The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers

71

9780470684115

Promislow

Fundamentals of Actuarial Mathematics, 2nd Edition

20

9781118232651

Qualman

Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition

71

9780470284667

Quinn

Becoming a Master Manager: A Competing Values Approach, 5th Edition

44

9781118849330

Quiry

Corporate Finance: Theory and Practice, 4th Edition

15

9781118808559

Rainer

Introduction to Information Systems, 5th Edition International Student Version

57

MBA Catalogue 2015/16

6

6

8

9

6

6

8


index

ISBN

Author last name Full title

79

Page Number

9781118895382

Rainer

Management Information Systems, 3rd Edition

58

9781118289174

Reed

PHR / SPHR: Professional in Human Resources Certification Study Guide, 4th Edition

29

9780470916629

Robinson

International Financial Statement Analysis (CFA Institute Investment Series), 2nd Edition

24

9780470916636

Robinson

International Financial Statement Analysis Workbook (CFA Institute Investment Series), 2nd Edition

24

9781118456118

Rosenbaum

Investment Banking Workbook

16

9781118586082

Rosenbaum

Investment Banking Focus Notes

16

9781118808900

Russell

Operations Management: Creating Value Along the Supply Chain, 8th Edition International Student Version

59

9781118441046

Sanders

Foundations of Sustainable Business

72

9780470141175

Sanders

Supply Chain Management: A Global Perspective

59

9780470478349

Saunders

Credit Risk Management In and Out of the Financial Crisis: New Approaches to Value at Risk and Other Paradigms, 3rd Edition 17

9780470190609

Schein

Organizational Culture and Leadership, 4th Edition

34

9781118951187

Schermerhorn

Introduction to Management, 13th Edition International Student Version

46

9781118488768

Scott

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

54

9781118929322

Shapiro

International Financial Management

15

9781118729274

Shmueli

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner, 3rd Edition 59

9780470086988

Shriberg

Practicing Leadership Principles and Applications, 4th Edition

9781118756232

Singleton

The PR Masterclass: How to develop a public relations strategy that works!

9780470521304

Snyder

Fundamentals of Supply Chain Theory

61

9781118003763

Solis

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

54

9781118449103

Solomon

Corporate Governance and Accountability, 4th Edition

6

9780470683668

Srensen

Business Development: A Market-Oriented Perspective

13

9781119961765

Stewart

The Marketing Pathfinder: Core Concepts and Live Cases

49

9780470574782

Stock

Introduction to Economics: Social Issues and Economic Thinking

24

9781118345634

Stowell

The Manager’s Guide to Systems Practice: Making Sense of Complex Problems

60

9781118101339

Sullivan

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition

54

9780470971703

Talmor

International Private Equity

23

9781118374061

Thain

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2nd Edition

55

9781119954132

The Growth Agenda Growth Champions: The Battle for Sustained Innovation Leadership

14

9781118457238

Tidd

Strategic Innovation Management

12

9781118360637

Tidd

Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition

12

9781118519257

Tovstiga

Strategy in Practice: A Practitioner’s Guide to Strategic Thinking, 2nd Edition

67

9780470890813

Tsay

An Introduction to Analysis of Financial Data with R

9780470414354

Tsay

Analysis of Financial Time Series, 3rd Edition

19

9780470904039

Tuckman

Fixed Income Securities: Tools for Today’s Markets, 3rd Edition, University Edition

21

9781118961261

Turban

Information Technology Management, 10th Edition International Student Version

60

9781118799970

Uhl-Bien

Organizational Behavior, 13th Edition Binder Ready Version

46

9781119993629

van Winkelen

Knowledge Works: The Handbook of Practical Ways to Identify and Solve Common Organizational Problems for Better Performance

63

9781118073773

Verzuh

The Fast Forward MBA in Project Management, 4th Edition

62

9780470686508

Visser

The A to Z of Corporate Social Responsibility, 2nd, Revised and Updated Edition

72

9780470688571

Visser

The Age of Responsibility: CSR 2.0 and the New DNA of Business

72

9781119993261

Ward

Benefits Management: How to Increase the Business Value of Your IT Projects, 2nd Edition

60

9780470686492

Ward

How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk Management, 3rd Edition

63

9780470900178

Weisbord

Productive Workplaces: Dignity, Meaning, and Community in the 21st Century, 3rd Edition, 25 Year Anniversary

48

9780470978283

Wells

Strategic IQ: Creating Smarter Corporations

68

9781118760635

Weybrecht

The Sustainable MBA: A Business Guide to Sustainability, 2nd Edition

72

9781118285909

Weygandt

Financial Accounting, IFRS Edition, 2nd Edition

9781118959749

Weygandt

Accounting Principles, 12th Edition

9780470624449

Wildflower

The Handbook of Knowledge-Based Coaching: From Theory to Practice

39

9780470889701

Wiley

Strategic Employee Surveys: Evidence-based Guidelines for Driving Organizational Success

30

9781118715635

Willoughby

An Essential Guide to Business Statistics

9780470651247

Wollan

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

71

9780470974155

Woodburn

Key Account Management: The Definitive Guide, 3rd Edition, Revised and Updated

50

9781118509081

Woodburn

Handbook of Strategic Account Management: A Comprehensive Resource

50

9781119962588

Woods

Beyond The Call: Why Some of Your Team Go the Extra Mile and Others Don’t Show

30

9781118729168

Wysocki

Effective Project Management: Traditional, Agile, Extreme, 7th Edition

64

9780470944882

Yau

Visualize This: The FlowingData Guide to Design, Visualization, and Statistics

35 7

9

4 5

9

8

www.wiley.com/go/mbacatalogue


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