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Business Rights Guide London | 2014


ESSENTIALS FOR 2014: 1. Leadership in the Age of Transformation: Significant and constant change is one of the hallmarks of business today. Leaders at every level are affected: everyone needs to adapt in order to survive, and learn in order to thrive in the unfolding landscape. Wiley’s list for 2014 includes a range of titles covering a plethora of leadership styles and strategies for the vast audience interested in market-leading content on how to succeed in a time of turmoil.

2. Learning from the Experts: From career advice to practical process guides for some of the nitty-gritty details of today’s business, Wiley’s roster of global thought-leaders and innovative writers have created worldclass content that provides great solutions for professionals at any stage in their career.

3. Sales and Marketing in the New Business Era: Engaging customers today requires support from all stakeholders in an organization. Sales and marketing departments must evolve to meet these new challenges as they design, build and operate new customer-engagement methodologies. Wiley is the go-to resource for cutting-edge information in this hot area.

4. Entrepreneurship: Whether one is an entrepreneur, a venture capitalist, an angel investor, a leader of an existing organization or enrolling in business school, Wiley is the place for students and professionals to turn for strategic tools and deep content in the ever-evolving area of the start-up.

5. Wealth-Building Investment: The best and brightest icons in the financial world provide information that ranges from tomorrow’s hottest trends to tried-and-true financial strategies. Financial professionals come to Wiley for insights, tools, and resources from the leading lights of the finance industry.


Table of Contents: Leadership in an Age of Transformation

1

Learning from the Experts

11

Sales and Marketing in the New Business

13

Entrepreneurship

16

Wealth-Building Investment

18


Leadership in an Age of Transformation

How Great Leaders Think: The Art of Reframing Lee G. Bolman and Terrence E. Deal WHY TO BUY Bestselling authors Lee Bolman and Terrence Deal adapt their time-proven four-frame model from Reframing Organizations into a short, thought-provoking guide to help leaders decode the messy world in which they live, see a broader range of leadership options, and find more powerful and elegant strategies for leading.

Author biography

INFORMATION

Lee G. Bolman (Kansas City, Missouri) holds the Marion Bloch/Missouri Chair in ISBN13: 978-1-118-14098-7 Leadership at the Bloch School of Business and Public Administration at the University Publication Date: August 18, of Missouri-Kansas City. He consults worldwide to corporations, public agencies, 2014 universities and schools. Terrence E. Deal (San Luis Obispo, California) retired as the Price: US$ 30.00 Irving R. Melbo Clinical Professor of the University of Southern California's Rossier Pages: 228 School of Education. He now writes and makes wine in San Luis Obispo, California. He Trim Size: 15.24 x 22.86 cm. is the coauthor of sixteen books, including the best-selling Corporate Cultures with A.A. Kennedy and Managing the Hidden Organization (1994, with W.A. Jenkins). Bolman and Deal are co-authors of the bestselling book Reframing Organizations, translated into French, Korean, Norwegian, Spanish, Swedish, Simplified Chinese, Orthodox Chinese, Portuguese, Russian, and Turkish across five editions.

Features • • •

Executive edition of bestselling text: This book provides Bolman & Deal's four-frame model in a shorter, less academically-oriented book aimed at professional leaders/managers. Practical guide for leaders: The authors show leaders how to use the four frames to understand complexity and turbulence, drawing on examples such as Roger Smith's struggles as CEO of General Motors, the collapse of Enron, and the 9/11 terrorist attacks. Supplemental Text Potential: This book provides a compact overview of the four-frame model that can be used as a supplement--rather than a main text--in leadership, management, and organizational behavior/ organization theory courses. It fills a different niche, since, unlike Reframing Organizations, it will not provide theoretical depth or cover relevant academic literature.

About the book Reframing Leadership translates Bolman & Deal's influential four-frame model of leadership and organizations developed in their bestselling Jossey-Bass Book, Reframing Organizations: Artistry, Choice and Leadership, (over 300,000 copies sold in five editions) into a thought-provoking, practical guide for leaders in business and other organizations. This book will offer a template for understanding four major dimensions of organizational life -- structure, people, politics, and symbols (or culture) – enabling leaders to decode the messy world in which they live, see a broader range of options, and find more powerful leadership strategies.

Related Wiley titles • •

The Corporate Culture Survival Guide, New and Revised; Edgar Schein; 0470293713; $29.95; 2009 The Executive and the Elephant: A Leader's Guide For Building Inner Excellence; Richard Daft; 0470372265; $27.95; 2010

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Leadership in an Age of Transformation

Step Up: Lead in Six Moments that Matter Henry Evans and Colm Foster WHY TO BUY How to act like a leader regardless of your title, when it matters most, turning tough moments into opportunities.

Author biography

INFORMATION

Henry Evans (Dallas, Texas) is co-founder and Managing Partner for Dynamic Results, ISBN13: 978-1-118-83828-0 LLC, coaching executives and leaders, offering behavioral assessment and development Publication Date: April 28, 2014 along with helping them tackle real life challenges in tactical, strategic, and relational Price: US$ 28.00 matters. He is also a former Chairman for Vistage, the world's largest organization of Pages: 224 CEOs with 8000 members in fifteen countries, where he facilitated small group CEO Trim Size: 15.24 x 22.86 cm. "think tanks" and personally coached each member. Colm Foster, PhD (Ireland) specializes in working with executives and their teams to improve individual and team effectiveness. His clients have included Bacardi, Thomson Reuters, and Glaxo SmithKline.

Features • • • •

Foreword by Marshall Goldsmith, author of What Got You Here Won't Get You There and MOJO Major Clients: The authors' consulting firm, Dynamic Results LLC, works with a wide range of major clients including Adidas, Samsung, Bacardi, and Dow Jones. The authors will build bulk sales into their consulting engagements; and promote the book to their Accountability Method workshops, which are attended by thousands every year. Author speaking/teaching: Evans delivers MBA and EMBA seminars for top 50 business schools in U.S. E.U. Online promotion: The authors will create a dedicated book microsite, as with the first book, as well as series of online videos to promote the book.

About the book No matter what your place on the organization chart, you have the potential to exercise leadership in moments that matter most. Leadership is not a job title, but rather an action. In certain situations, anyone can rise to the occasion to act as a leader--gaining respect, confidence, and ultimately greater success. But how can you recognize these moments where leadership is required, and then know what to do? Step Up explains six critical "leadership moments"--everyday instances when you have a choice to shine or let opportunity pass you by. Evans and Foster identify six regularly occurring moments and help you understand how to act wisely and decisively when those moments arise, showing how to: • Get Angry, Not Stupid • Avoid Terminal Politeness • Decide Already • Act When You are the Problem • Leverage Pessimism • Reverse Momentum

Related Wiley titles •

TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments; Doug Conant and Mette Norgaard; 9781118004357; 2011

Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, & Turn Excuses Into Results; 9780470613504; 2010

The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership; 9780787970710; 2004

2


Leadership in an Age of Transformation

The Road to Reinvention: How to Drive Disruption and Accelerate Transformation Josh Linkner WHY TO BUY From the bestselling author of Disciplined Dreaming, how companies can and must reinvent themselves before they are disrupted by external forces.

Author biography

INFORMATION

Josh Linkner (Detroit, Michigan) is CEO and Managing Partner of Detroit Venture ISBN13: 978-0-470-92343-6 Partners, which is actively rebuilding Detroit through technology and entrepreneurship. Publication Date: June 9, 2014 He is also Founder and former CEO of ePrize, the largest interactive promotion agency Price: US$ 27.99 in the world, providing digital marketing services for 74 of the top 100 brands. Prior to Pages: 256 ePrize, Josh was founder and CEO of three other successful technology companies. Trim Size: 15.24 x 22.86 cm. Features 

Author track record: Linkner's first book, Disciplined Dreaming (Wiley), was a New York Times, Wall Street Journal, Publishers Weekly, and USA Today best seller and was named one of the top 10 business books of 2011 by Amazon.com. It was translated into was translated into Simplified Chinese, Danish, Japanese, Korean, Romanian, Russian, and Turkish. Social media reach: Linkner reaches 1,000,000 through his social media accounts and online reach. On Twitter (@joshlinkner) he has 12,449 followers. His blog has 10,000+ subscribers. His popular website is joshlinkner.com.

About the book Research shows that only 10% of organizations that have stumbled enough to necessitate a turnaround effort ever regain their market leadership. How can any organization make reinvention a permanent part of their business plan to ensure they stay ahead of the competition? This book offers readers a systematic approach to reinventing themselves and their businesses. The author explains the reinvention process by studying the efforts of well-known brands such as UPS and Ford. He also tells the surprising stories of lesser-known brands (ranging from mortgage giants to startups to hospital chains) that collectively detail a step-by-step game plan for reinvention. Reinvention is the critical ingredient in communities as well as companies. The City of Detroit, which rose to greatness as the result of breathtaking innovation, succumbed to apathy and protectionism over the last several decades. Today, however, the city is driving sustainable success through an intense focus on reinvention. Detroit serves as a central theme throughout the book. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, finding in his hometown's successes and setbacks a profound metaphor for organizational and personal transformation. The Road to Reinvention will help readers overcome challenges and build the companies--and communities--of the future.

Related Wiley titles 

Beyond Disruption: Changing the Rules in the Marketplace; Jean-Marie Dru; 9780471218999; 2002

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Leadership in an Age of Transformation

Connected By Design: Seven Principles of Business Transformation Through Functional Integration Barry Wacksman and Chris Stutzman WHY TO BUY The first book on business strategy’s evolution from horizontal to vertical to functional integration, from global digital powerhouse, R/GA.

Author biography

INFORMATION

Founded in 1977, R/GA began as a leading visual effects and television advertising ISBN13: 978-1-118-85820-2 agency. Today, it operates 12 offices in 8 countries and is considered the global Publication Date: June 2, 2014 industry leader in digital marketing. Awards include: ADWEEK's Digital Agency of the Price: US$ 29.95 Year 6 times in 11 years; ADWEEK's Digital Agency of the Decade; AdAge's Agency of Pages: 240 the Decade; and the Titanium Grand Prix top prize at Cannes (the "Oscar" of Trim Size: 15.24 x 22.86 cm. marketing/advertising). Barry Wacksman (New York) is the Chief Growth Officer of R/GA, overseeing business development, corporate strategy and industry thought leadership. Chris Stutzman (New York, NY) is Managing Director, Business Transformation, leading R/GA's Business Consulting practice to help companies harness technology disruption.

Features •

Dynamic topic: Function Integration is a dynamic new term for how businesses are evolving to create full digital ecosystems of products (as opposed to linear supply chains), blurring the lines between product development and marketing. Wacksman and R/GA are top thought leaders on this topic, and this book will be the first full-length work on FI. Support from RG/A: The firm plans to use the book as a business development tool. They work with clients such as Nike, Google, B&N, IBM, Verizon, Johnson & Johnson, MasterCard, L'Oreal, Unilever, Tiffany, and many more.

About the Book In the past, nearly all Fortune 500 companies followed one of two models: "horizontal integration," adding brands to dominate a category; or "vertical integration," investing in and controlling all stages of the supply chain. But today, with the abundant options available in any product category, this growth formula has largely run its course and is perhaps even counter-productive. Connected by Design presents the growth strategy for the 21st century -- functional integration. A new generation of successful marketers is building entire "ecosystems of value." Firms like Apple and Nike are combining interrelated products and services--and consumers are responding by purchasing more and more from these single firms. This book is essential for any reader who needs to understand and take advantage of this trend to thrive in the 21st century. The authors will show: how to conceive of new functionally-integrated products and services and outline a business strategy; how to approach the development of underlying technology and user interfaces; how to create brands and bring them to market through advertising and communications; and how to integrate brands into the broader ecosystem of mobile, social media, retail stores, and live events.

Related Wiley titles • •

The End of Business As Usual; Brian Solis; 9781118077559; 2011 The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It; John Gerzema and Ed LeBar; 780470183878; 2008

• • 4

A Fine Line: How Design Strategies Are Shaping the Future of Business; Hartmut Esslinger; 9780470451021; 2009


Leadership in an Age of Transformation

Building a Better Business Using the Lego Serious Play Method Per Kristiansen and Robert Rasmussen WHY TO BUY

An innovative method for enhancing business performance.

Author biography Per Kristiansen (Copenhagen) is one of the key figures behind the development and growth of the LEGO Serious Play method as well as one of its most experienced facilitators worldwide. Now owner and partner at Trivium Consulting, he was previously the global head for LEGO’s Serious Play business unit in LEGO and continues to lead its Advisory Board. Robert Rasmussen (Copenhagen) is co-principal for Rasmussen Consulting in the US and Denmark and a member of its advisory board in Japan and Singapore. He is a main architect and master trainer of the LEGO Serious Play methodology.

INFORMATION ISBN13: 978-1-118-83245-5 Publication Date: August 4, 2014 Price: US$ 27.00 Pages: 256 Trim Size: 20.32 x 20.32 cm.

Features • •

Consulting platform: Working with sales groups, HR departments, VP level executives, and business unit managers, the book will be rolled into client engagements and will be part of the sale of the program. Train-the-Trainer Certification Workshops: The Authors, the only Master Trainers on the LSP method, have trained over 700 consultants worldwide on this methodology. Certifying 300 new individuals each year, the new trainers go on to service thousands of employees (estimated 9000 individuals per year). The book will be aggressively promoted through this channel. Active, global client list: The Author's list of clients include LEGO Company, MIT Media Lab, Hilton Hotels, MasterCard, NASA, SAP, Proctor & Gamble, World Bank Group, Lundbeck, Yahoo, Unilever, Pfizer Health Care, Merck, Sharp & Dome, and Telefonica, among others.

About the book With a focus on unleashing play, this book delivers a revolutionary method designed to enhance innovation and business performance. This hands-on, minds-on approach merges the best of two worlds: 1) How humans play, learn and develop; 2) How organizations develop and implement new strategies and promote business improvements. The LSP Method is created to produce new learning, new knowledge, and new paths to success. Deeply anchored in the beliefs that everyone goes to work to do well and can do well, this book introduces the method’s core process, the theoretical underpinnings, and the steps to apply it for team, people and relationship development. Whether seeking to improve meetings, develop faster innovation processes, or foster team growth and communication, readers will find that Building a Better Business Using the Lego Serious Play Method will make the process much more effective.

Related Wiley titles •

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand; Lee Lefever; 1118374584; 2012

The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth; David Silverstein, Neil DeCarlo, and Phillip Samuel; 0470345357; 2008

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Leadership in an Age of Transformation

Low-Hanging Fruit: 77 Eye-Opening Ways to Improve Productivity and Profits Jeremy Eden and Terri Long WHY TO BUY The most practical day-to-day steps that anyone, from the CEO to the guy on the shop floor, can take to improve their lives, their jobs and their company.

Author biography

INFORMATION

Jeremy Eden and Terri Long (Chicago, Illinois) are co-CEOs of Harvest Earnings Group, ISBN13: 978-1-118-85792-2 Inc., a company that helps large companies engage employees to generate billions in Publication Date: March 17, 2014 new earnings. Price: US$ 22.00 Pages: 224 Trim Size: 15.24 x 22.86 cm.

Features • •

Marketing to clients: The authors will market the book to the 1500 C-suite members of their CEO Leader Board, CFO Leader Board, and Executive Leader Board. They will offer bulk sales at a discounted price and will encourage bulk sales by offering Harvest Earnings workshops as an incentive. Speaking engagements: The authors speak frequently at industry events including the Milken Institute Global Conference, the BAI Banking conference, and the Human Resources Conference among others. The authors will include books at these events.

About the book Every day, thousands of hidden and ignored problems frustrate workers and customers and, in turn, reduce profits. The key to finding and fixing these problems is to engage employees closest to the work and closest to the customer in new ways so they can contribute their ideas. This book provides rules that, if followed, will allow employees to harvest all the low hanging fruit -- and some that is not so low hanging -- that will grow earnings, make customers happier, and increase morale. Some examples of these rules include •

• •

Rule 15: Routinely review -- and stop -- "zombie projects". No one admits it, but projects approved with fanfare are often completed even when midway through it is clear that they won't work because no one wants to say they made a mistake. Killing "zombie projects" saves money and allows precious resources to be reallocated to worthwhile projects. Rule 17: Get out of the habit of always doing the best job you can! It's counter-intuitive, but conscientious employees often waste time and money trying to do a great job when a good job is all that is needed. This rule finds ideas that eliminate well-intentioned "gold plating". Rule 30: Always ask, "how do you know that is true?" Nothing kills good ideas faster than someone uttering, "customers won't like it" or "operations can't do it" or "it won't pay back". These tend to be opinions not facts. By simply learning to ask "how do we know that's true?" and demanding facts, many perfectly good ideas will live to see the light of day!

Related Wiley titles • •

The 10X Rule: The Only Difference Between Success and Failure; Grant Cardone; 9780470627600; 2011 Shut Up, Stop Whining, and Get a Life: A Kick-Butt Approach to a Better Life, 2nd Edition; Larry Winget; 9781118024515; 2011 (first edition 2004)

• 6

Ten Types of Innovation: The Discipline of Building Breakthroughs; 9781118504246; 2013


Leadership in an Age of Transformation

Manufacturing the Future Avi Reichental WHY TO BUY 3D printing is redefining the way we design, what we create, and how we manufacture. Most books on the topic have focused on its technical aspects. This book, by the CEO of one of the world’s largest 3D printer manufacturers, is one of the first to explain the technology’s business benefits.

Author biography

INFORMATION

Avi Reichental (Rock Hill, South Carolina) is President and Chief Executive Officer of 3D ISBN13: 978-1-118-85556-0 Systems, a leading global manufacturer of 3D printers. Publication Date: September 8, 2014 Price: US$ 28.00 Pages: 256 Trim Size: 15.24 x 22.86 cm.

Features •

• •

3D SYSTEMS, WITH 1100 EMPLOYEES, IS A LEADING GLOBAL MANUFACTURER OF 3D PRINTERS FOR BOTH BUSINESSES AND CONSUMERS: All customer-facing employees will receive a copy of the book, their global sales force will begin to use it on sales calls, and they will make it available at a discount to all channel partners and suggest ways for them to use it in their sales efforts Author and other company executives speak frequently on 3D printing: Book will be included in all speaking engagements. Email marketing: 3D Systems has access to many industry databases

About the book 3D printing is changing the world. It has positively impacted every company that delivers a physical product - enabling the production of concept models in hours to prove the idea, to prototypes of a product to test for form, fit and function -and now to the production of the final product or part. This book shows how businesses can dramatically accelerate the speed of innovation and transform how they develop and deliver new products with 3D printing. The author explains how 3D printing is being used to educate, communicate, and build better aerospace and defense systems, as well as how 3D printed healthcare applications can improve lives. This story is certainly one of invention as well as continued innovation; it is also a story of ego, hubris and greed as closed minded technologists and some large companies sought to keep 3D printing’s full value secret so that it could be exploited for competitive advantage.

Related Wiley titles •

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Fabricated: The New World of 3D Printing; Hod Lipson and Melba Kurman; 1118350634; 2013


Leadership in an Age of Transformation

Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution Paul R. Niven WHY TO BUY Walks readers through the process of executing strategy in a proven, step-by-step fashion, giving them the ability to be agile in today's demanding business environment.

Author biography Paul Niven (San Diego, California) is a noted speaker and writer on the subjects of Strategy, the Balanced Scorecard, and Performance Management. He is the founder of The Senalosa Group, a consulting firm exclusively dedicated to helping organizations reach the breakthrough results that can be achieved by creating a winning strategy and executing it with the Balanced Scorecard.

INFORMATION ISBN13: 978-1-118-91501-1 Publication Date: August 6, 2014 Price: US$ 50.00 Pages: 256 Trim Size: 15.24 x 22.86 cm.

Features • •

Strong Author Platform. Paul Niven is a business partner with the global software firm, Corporater, who will leverage the book as part of their marketing strategy; he is also a frequent speaker on performance management and the balanced scorecard. Balanced Scorecard applied to strategy and execution. Paul Niven’s previous books applied step-by-step guidance on implementing the Balanced Scorecard methodology in all types of organizations. This book takes this same approach to implementing processes in any organization that will enable agility and better execution on strategy. In today's uncertain business climate, strategic agility and a strong ability to execute are key components for success. Strong Track Record. Niven is the author of two highly successful books on the balanced scorecard: Balanced Scorecard Step by Step (over 44,000 copies sold of first and current selling second edition) and Balanced Scorecard Step-by-Step for Government and Not-for-Profit Agencies (over 28,000 copies sold of first and current selling second edition). He is established thought leader and expert on implementing successful balanced scorecards.

About the book To succeed in today's ultra-competitive global marketplace, organizations must demonstrate agility, change to support agile strategy, and execute that strategy flawlessly. This book guides readers step by step through three critical areas: Agility -- Having demonstrated that old-school planning is not consistent with today's realities, the author will clearly outline both the theory and practice of strategic agility, drawing on research and case studies. Change -- In researching topics for this book, the author discovered that the missing link between strategy and execution is change. Execution – Once the organization recognizes the necessity of agility and has created a simple plan to move forward in the marketplace, it needs to make its plan a reality through objectives, measures, targets, and strategic initiatives.

Related Wiley titles •

Performance Dashboards Second Edition: Measuring, Managing, and Monitoring Your Business; Wayne Eckerson; 9780470589830; 2010

Key Performance Indicators Second Edition: Developing, Implementing, and Using Winning KPIs; David Parmenter; 9780470545157; 2010

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Leadership in an Age of Transformation

The Breakthrough Challenge:10 Ways to Connect Today's Profits With Tomorrow's Bottom Line John Elkington, Barnes, United Kingdom and Jochen Zeitz WHY TO BUY From The B Team, Richard Branson's sustainability initiative: A 10-step agenda for the future of the organization, changing how we measure results and transforming all aspects of business.

Author biography John Elkington (London, UK) is an internationally-prominent author, in-demand speaker, and consultant in the field of corporate social responsibility. Jochen Zeitz (Herzogenaurach, Germany) is executive chairman of PUMA SE and head of the sports & lifestyle group of French multinational holding company PPR.

INFORMATION ISBN13: 978-1-118-53969-9 Publication Date: August 25, 2014 Price: US$ 27.95 Pages: 272 Trim Size: 15.24 x 22.86 cm.

Features •

The B Team support: Zeitz and Elkington are founding members of the B Team, an initiative redefining business as a driving force for social, environmental and economic benefit. This book is based on the B Team’s 10-step agenda. . • Author speaking: Elkington has spoken at Davos (where copies of his last book were distributed to all attendees), IMD Business School, Nestle's Creating Shared Value forum, the Wharton School, and more. Zeitz's speaking events include the Clinton Global Initiative Annual Meeting, the International Herald Tribune's Luxury Conference, Conference, PricewaterhouseCoopers CEO event, and more. • Media connections: Elkington writes regularly for publications including The Guardian, Time, and Fast Company. Zeitz has been featured in BusinessWeek, Fast Company, the Times of London (which dubbed him the "Golden Boy of Global Branding"), the Guardian, Financial Times, and other major outlets. • Corporate connections: Luxury brands of PPR (on whose executive committee Zeitz serves) include Gucci, Stella McCartney, Yves Saint Laurent, Balenciaga, Alexander McQueen, and Bottega Veneta. He also serves on the board of Harley-Davidson. Elkington works regularly with major corporations including HP and Nestle.

About the book Much has been said about corporate social responsibility; most organizations already understand that they must realign their traditional focus on profit alone to measure results in terms of their economic, social, and environmental effects. But one important question remains unexplored: How will this sea change affect the way we do business in 2020, 2050, and beyond? The Breakthrough Challenge sets out to answer this question. The authors set forth a compelling argument that it isn't only our accounting methods that are set to change. Tomorrow's understanding of capital and value will be very different from today's, and a concept of "blended" or "shared" value will affect all realms of the economy, with sweeping consequences for all organizations. The book will feature the insights from over 50 major corporate leaders interviewed by Elkington and Zeitz, providing a strong reading on our current business climate. The Breakthrough Challenge is an essential guide to understanding and anticipating the systems of tomorrow's capitalism, markets, and businesses.

Related Wiley titles • •

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage; Esty, Winston; 9780470393741; $21.95; 2009 The Responsibility Revolution: How the Next Generation of Business Will Win; Hollender, Jeffrey and Bill Breen; 9780470558423; $27.95; 2010

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Leadership in an Age of Transformation

X: The Experience When Business Meets Design Brian Solis WHY TO BUY Outlines the importance of user experience for executives, decision makers, and managers, focusing on what the user experience means to the executive level, best practices for creating remarkable experiences, and how to measure the impact of experiences.

Author biography Brian Solis (Redwood City, California) is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies. He is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! (Wiley, 2010, translated into Simplified Chinese, Korean, and Turkish) and The End of Business as Usual (Wiley, 2011, translated into Bulgarian, Simplified Chinese, Dutch, and Japanese).

INFORMATION ISBN13: 978-1-118-45654-5 Publication Date: September 15, 2014 Price: US$ 30.00 Pages: 256 Trim Size: 25.40 x 17.78 cm.

Features •

Partnering with top design firm: Brian will partner with Mechanism Design (www.mechanisme.net), a design firm specializing in print and web design. Previous clients have included Hachette and Pearson. • Top-ranking website and blog: BrianSolis.com averages about 75,000 monthly readers. It is among the top 1% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. • Speaking engagements: Brian keynotes, moderates, and speaks on average 100 times per year at industry conferences, corporate events, and training workshops. His clients include Cisco, Interscope, Warner Bros, the Department of Defense, Oracle, and Anheuser Busch. • Extensive social media networks: Respected as a social media expert, Brian has a loyal network of online followers to whom he will promote the book, including his e-mail database of 10,000; 152,709 Twitter followers; and 65,702 Facebook contacts. Within these networks are serious influencers who will further promote the book.

About the book Thought leader and innovator Brian Solis identifies the next big thing in business: user experience. It is not enough just to be online, businesses must do so in a compelling way. This book helps executives, decision makers, and managers, rather than programmers, understand the importance of user experience, focusing on: What is user experience and why is it important?; how created experiences provide opportunities to organizations of all shapes and sizes; how to create and innovate around experience; examples of companies that have created amazing experiences; best practices for creating remarkable and shareable experiences; the roles and responsibilities of experience architecture; how to measure the impact of experiences; and more.

Related Wiley titles • •

What’s the Future of Business?; Brian Solis; 9781118456538; 2013 (Italian and Russian rights sold) The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution; Brian Solis; 9781118077559; 2011

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web; Brian Solis; 9780470571095; 2011

10


Learning from the Experts

View From the Top: An Inside Look at How People in Power See and Shape the World D. Michael Lindsay and M. G. Hager WHY TO BUY A sociologist's groundbreaking study of elite CEOs and leaders--explaining 7 key findings on how readers can access and supply power in their own lives.

Author biography Dr. Michael Lindsay (Boston, Massachusetts) is president of Gordon College and among the youngest presidents in the country among nationally ranked colleges and universities. He is the author of two-dozen publications on religion, public life, and leadership. He has lectured on five continents, and his work has been profiled in hundreds of media outlets including The New York Times, The Wall Street Journal, USA Today, CNN and Fox News Channel.

INFORMATION ISBN13: 978-1-118-90110-6 Publication Date: May 26, 2014 Price: US$ 28.00 Pages: 240 Trim Size: 15.24 x 22.86 cm.

Features •

A rare research-driven book on power by a leading academic: In the tradition of Leadership Challenge, Built to Last, and other research-driven leadership books, this book is based on 7 years of research and interviews with 550 elite leaders, including Jeffrey Immelt, CEO of GE, Vernon Jordon, advisor to former President Clinton, etc.

Author retains Simplified Chinese, Orthodox Chinese, and Korean rights.

About the book Only a few thousand individuals in power make decisions that shape the lives of millions of people. Elites in government, business, the arts, and mass media direct policy and set the terms of national debates. Yet what do we really know about these individuals and the social worlds they inhabit? This book reports the results of a seven-year research project focused on interviewing senior leaders for the Platinum Study, the largest of its kind.The path into this elite ecosystem is not the same for everyone, but the men and women in this book are exemplars of the use--and the misuse--of power. Learning from their stories not only teaches readers about influence at the top, but also how we can access and apply power in our own lives, day in and day out. Some of the lessons include: • • • •

Being born into wealth is a poor predictor of leadership success. There is no dream team of one: Almost every book about power focuses on the traits of individual leaders, but it is the institutions they lead that change human history. The most important trait of leaders is their ability to think institutionally. You don't have to be an S.O.B. to be the CEO: Leading others is significantly easier when followers enjoy being around the leader, and interpersonally gifted people are at a significant advantage in power. A leader's best work never sees the light of day: Great leaders spend a significant amount of time keeping bad things from becoming public or working on opportunities that never materialize. As a result, most of their work takes place behind closed doors, and because outsiders don't know the full story, those in power get most of the blame and, often, little of the credit.

Related Wiley titles •

Power Questions: Build Relationships, Win New Business, and Influence Others; Andrew Sobel and Jerold Panas; 978-1118119631; 2012

11


Learning from the Experts

The Bigs: The Secrets Nobody Tells Students and Young Professionals About How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life Ben Carpenter WHY TO BUY A colorful, actionable guide to starting your career and rising to the top of your field.

Author biography

INFORMATION

Ben Carpenter (Greenwich, Connecticut), a Wall Street Veteran, is the Vice Chairman of ISBN13: 978-1-118-91702-2 CRT Capital Group, a 300-person institutional broker-dealer. Publication Date: May 5, 2014 Price: US$ 25.00 Pages: 288 Trim Size: 15.24 x 22.86 cm.

Features • •

Extensive Publicity Efforts: The author will hire a top flight publicist to promote the book, along with a social media publicity expert to manage his blog, social media, and The Bigs interactive website. Guerilla Marketing Campaign on College Campuses: The author plans to send teams of recent graduates to college campuses, where they will conduct guerilla-marketing style giveaways and promotions.

About the book The real world is tough and competitive, with much expected of business professionals. The Bigs gives young people the tools they need to survive, thrive, and have fun in the big leagues. Wall Street veteran Ben Carpenter pairs detailed, colorful anecdotes with specific and practical advice on how to get--and do--a great job. Parents will want to give this eye-opening, informative book to their children --and their children will want to read and share it with their friends. It is the equipment and training college students and young professionals need to do battle in the real world.

Related Wiley titles •

Get The Job You Want, Even When No One's Hiring: Take Charge of Your Career, Find a Job You Love, and Earn What You Deserve; Ford R. Myers; 9780470457412; 2009

What Is Your WHAT: Discover The One Amazing Thing You Were Born To Do; Steve Olsher; 9781118644041; 2013

12


Sales and Marketing in the New Business Era

The Elements of Content: A Field Guide to Creating Content for Businesses, Brands, Marketers, Writers, Web Strategists, and the Generally Hapless Ann Handley and Vahe Habeshian WHY TO BUY A field guide for your new role as a producer and publisher of content, from top marketing guru Ann Handley

Author biography Ann Handley (Andover, MA; marketingprofs.com) is the Chief Content Officer of MarketingProfs, a rich and trusted resource of marketing know-how. A thought leader and content strategist who writes and blogs extensively about how Marketing relates to Content and Social Media, Handley is regularly tapped as an expert. She writes for AMEX OPEN Forum, Mashable.com, The Huffington Post, and various MarketingProfs publications.

INFORMATION ISBN13: 978-1-118-90555-5 ISBN10: 1-118-90555-5 Publication Date: August 25, 2014 Price: US$ 25.00 Pages: 256

Features • •

TRACK RECORD: Handley's previous book with Wiley, Content Rules (2010; translated into Czech, Japanese, Turkish, and Vietnamese), published as hardcopy and paperback SPEAKING ENGAGEMENTS: Handley regularly receives speaking invitations and will aggressively pursues new ones to promote the book. The book will be packaged in with all speaking events as was done with Content Rules. Handley will also speak at MarketingProfs-sponsored online seminars, for which the site will purchase books to give out to attendees. MARKETINGPROFS PROMOTION: As the head of content for MarketingProfs.com, Handley writes for its flagship newsletter, MarketingProfs Today, and blogs for MarketingProfs Daily Fix (mpdailyfix.com; 14,000 subscribers), which is a worldwide Top 20 marketing blog according to AdAge. They will e-mail blast to their 353,000 subscribers and place the book in their online store. To build more pre-publication buzz, Handley will blog about the book's progress and post drafts to solicit feedback. AUTHOR'S SOCIAL MEDIA NETWORK: Handley will promote the book to her 151,000+ Twitter followers and 5,000+ subscribers of her personal blog. She will also promote in her posts for AMEX OPEN Forum, Mashable.com and the Huffington Post business section.

About the book

Elements of Content teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand.Elements of Content will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity. Related Wiley titles 

13

Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business; $24.95; 9780470648285; 2010


Sales and Marketing in the New Business Era

The Quantitative Marketer: Making the Shift from Traditional to Data-Driven Marketing Joseph Zawadzki WHY TO BUY This will be one of the first books to examine how the Quantitative Revolution of analytics, big data, and automation are transforming marketing

Author biography Joe Zawadzki, a respected online marketing pioneer, is the CEO of MediaMath, a digital marketing consultancy. MediaMath has 16 locations and 260 employees around the world, making it a trusted source for marketers and agencies looking to navigate the complex digital advertising landscape.

INFORMATION ISBN13: 978-1-118-82803-8 Publication Date: January 12, 2015 Price: US$ 30.00 Pages: 256 Trim Size: 15.24 x 22.86 cm.

Features • • • •

Public Speaking: MediaMath participates in approximately 50 speaking engagements at various conferences per year with an average audience attendance of 200. These conferences are held in New York, Boston, Chicago, Las Vegas, Phoenix, San Francisco, Los Angeles, London, Cannes, Tokyo, etc. Author’s extensive experience with quantitative marketing: MediaMath has supported dozens of Fortune 500 brands, including AOL, American Express, Delta with site optimization, media optimization, audience segmentation, analytics, et al. High potential for international interest: MediaMath’s training materials have been translated into Japanese, French, Spanish, and Portuguese already to address local markets Active digital marketing promotion: MediaMath will undertake a full-scale digital promotional push, including: search, display, online video, mobile, social, email, CRM retargeting to super-set of MediaMath contacts, launch blast to drive Amazon orders.

About the book Marketing is going through a fundamental transformation. As digital marketing gains in importance, radical new opportunities and challenges lie ahead. Without a sense of what to do next, or how to separate today's buzzword from tomorrow's fad, some marketers are uncertain that they or their organizations can change quickly enough to remain current. Survival will require proficiency in Quantitative Marketing ("QM"). This book is for the practicing marketer, at all degrees of Quantitative Marketing and at various levels of seniority. Through some light theory from established direct marketing concepts and new-to-the-world insights, as well as concrete examples of practicing marketers and their real-life experiences in both personal and organizational change management, this book will provide a solid foundation in the topic. It will be the first to examine specifically how the Quantitative Revolution (big data, analytics, technology automation) is impacting the business of marketing.

Related Wiley titles • •

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die; Eric Sigel; 1118356853; 2013 Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising; Joseph Jaffe; 0471718378; 2005

• 14

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; 470504544; 2010


Sales and Marketing in the New Business Era

China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them Michael Zakkour and Savio Chan WHY TO BUY Learn to create your own success in today’s most important consumer market

INFORMATION

Author biography

Savio Chan (New York, NY) is president and CEO of US China Partners, which provides ISBN13: 978-1-118-83474-9 a full range of professional business services for American and Chinese companies Publication Date: August 11, seeking new opportunities or wishing to expand their existing business into new 2014 markets. Price: US$ 25.00 Michael A. Zakkour (New York, NY) is a principle at the global consulting firm Tompkins CAN$ 30.00 Intl. Consulting where he heads the "China/APAC Group". He has assisted more than £ 16.99 250 multinational and other small to medium companies in their assessment of Pages: 240 opportunities in China and their resultant entry and growth strategies and Trim Size: 15.24 x 22.86 cm. implementation, including some of the biggest names in retail, consumer products, technology, fashion, and luxury. Prior to joining Tompkins he was managing director of China BrightStar, LLC, a leading China-focused strategy consulting firm and before that was Vice President of Beijing-Gongmei, a Beijing based manufacturing conglomerate. Features • •

Client list: US China Partners facilitates local and cross-border joint ventures among leading Chinese multinationals as well as Fortune 1000 companies High profile expert: Savio S. Chan hosts the PBS syndicated TV show, Asian America, sponsored by Wal-Mart. He has been featured in articles in The New York Times.

About the book th

th

How did China progress from a 19 century feudal economy, to Mao and Communism in the 20 century, to the world’s st largest consumer market by the early 21 century? China's Super Consumers explores the birth of consumerism in China, explains who China's Super Consumers are, and tells the stories of the foreign and domestic companies, brands, and executives who have succeeded in selling to this sought-after market. The authors will bring readers inside the minds of Chinese consumers and explore who they are, what they buy, where they buy, how they buy and, most importantly, WHY they buy. Related Wiley titles • •

The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World; Shaun Rein; 111817206X; 2012 Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game; Paul Midler; 0470928077; 2009

15


Entrepreneurship The Entrepreneur's Guide to Raising Capital from Angel Investors Tarby Bryant WHY TO BUY All the necessary advice for entrepreneurs who are searching for seed and early stage capital to start or grow their businesses.

INFORMATION

Author biography Tarby Bryant is founder and CEO of Gathering of Angels, a leading angel investor forum that has facilitated 400+ capital fundings ranging from $20,000 to $12,000,000 across the United States, Mexico, Japan, and Canada. He is well known in the startup community for discovering and mentoring entrepreneurs, and has an extensive global angel network of over 100,000 investors.

ISBN13: 978-1-118-87783-8 Publication Date: September 8, 2014 Price: US$ 30.00 Pages: 240 Trim Size: 15.24 x 22.86 cm.

Features •

Large network: The author has access to over 100,000 global angel investors, and meets monthly with companies looking for investment. • Speaking events: The author speaks internationally as well as locally year-round. With about 75 engagements annually, he will promote the book at each speaking event and conference. He will also sell the book directly at all Gathering of Angel events, about 20 a year. • MEDIA: Bryant is a go-to angel expert, with extensive media contacts from Wall Street Journal and BusinessWeek to Forbes from his years of writing articles and being written about. About the book In this book, Tarby Bryant offers the necessary advice for entrepreneurs who are searching for seed and early stage capital to start or grow their businesses. He outlines how to: prepare a pitch to angel investors; structure the offering to have broad appeal; assemble a management team; attract a world-class board of advisors; open new marketing with limited capital; and build an investor base for today and tomorrow. The author tells his story from two angles, giving the reader the opportunity to hear from seasoned entrepreneurs who have successfully raised capital, and from angel investors about what they look for before writing a check to a young company. As angel investing continues to grow, with over $40 billion in investments going to startup companies world-wide, The Entrepreneur's Guide to Raising Capital from Angel Investors is an indispensable resource. Related Wiley titles •

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets; Brant Cooper and Patrick Vlaskovits; 111829534X; 2013

16

Do More Faster: TechStars Lessons to Accelerate Your Startup; Brad Feld; 0470929839; 2010


Entrepreneurship

Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises Derek Lidow WHY TO BUY Indispensable advice and tools for startup founders on how to succeed--and help their companies thrive--by balancing the opposing natures of an entrepreneur and leader.

Author biography Derek Lidow (Princeton, New Jersey) teaches Entrepreneurial Leadership at Princeton University’s Keller Center and is a member of Princeton's Engineering School Leadership Council.

INFORMATION ISBN13: 978-1-118-69705-4 Publication Date: March 17, 2014 Price: US$ 27.95 Pages: 272 Trim Size: 15.24 x 22.86 cm.

Features • • •

Based on popular Princeton course: Lidow's Entrepreneurial Leadership is a hugely popular class at Princeton. Frequent speaker: Lidow is invited to speak regularly to audiences of entrepreneurs. Support from Young Presidents Organization/World Presidents Organization (YPO/WPO), Princeton and Stanford: As an alumnus of the YPO/WPO organization, Lidow will promote his book to their members worldwide. Princeton's Keller Center will promote the book to the entrepreneurs who subscribe to its newsletter. Princeton University has been actively promoting Lidow and his class as a model of innovation in teaching.The Stanford Alumni Magazine (150,000 readers) will also promote his book. Access to key influencers in entrepreneurship: Lidow is well-connected to hundreds of entrepreneurs, venture capitalists, CEOs, and popular authors/bloggers and will enlist their help promoting the book. His network includes: Steve Blank, blogger (55,000 subscribers) and author of Four Steps to the Epiphany; Alex Osterwalder, author of Business Model Generation; Jason Fried, author of Rework and blogger (123,000 followers); Noam Wasserman, professor of entrepreneurship at Harvard Business School and blogger (25,000 active followers).

About the book Only a small fraction of entrepreneurs lead their enterprises to success. But entrepreneurs can fail even when their companies succeed. As the enterprise becomes more successful, the boards of directors and other stakeholders want to see that business succeed in the future--and they don't see that future with the founding entrepreneur at the helm. It happened to Steve Jobs. And it can happen to you -- unless you learn how to be an entrepreneurial leader. Entrepreneurship is a fundamentally selfish act. Leadership, on the other hand, is about selflessness and making those around you feel they will be successful. In order for you to be successful and grow with your enterprise you must balance being an entrepreneur and a leader. In Startup Leadership, entrepreneur and professor Derek Lidow describes the boundary between these two opposing domains and provides the skills to become an Entrepreneurial Leader. Based on Lidow's Princeton class, Entrepreneurial Leadership, Startup Leadership presents best practices for growing with the company you created.

Related Wiley titles • •

From Values to Action: The Four Principles of Values-Based Leadership; Harry M. J. Kraemer; 9780470881255; 2011 How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business; Dave Hitz with Pat Walsh; 9780470345238; 2008

17


Wealth-Building Investment

The 30% Secret: Wall Street Insider Reveals Shockingly Easy Trick for Making More Money than You Can Spend in Two Lifetimes Robert Hsu WHY TO BUY How to achieve superior returns from a combination of income and capital appreciation, especially for retirees looking to make the most from their money.

Author biography Robert Hsu is the founder and president of money management firm Absolute Return Capital Advisors LLC (ARCA). Prior to forming ARCA in 2004, Mr. Hsu was a hedge fund portfolio manager at Goldman Sachs. A recognized expert on global and income investing, he has appeared on numerous financial television and radio shows around the world including CNBC and Bloomberg.

INFORMATION ISBN13: 978-1-118-85670-3 Publication Date: May 12, 2014 Price: US$ 29.95 Pages: 192 Trim Size: 13.97 x 21.59 cm.

Features • •

Money Map Press promotion: The book will be promoted and marketed by Money Map Press, a leading investment newsletter publisher with over 500,000 subscribers. Author platform: Hsu will also be going on a book tour and television and radio shows to promote the book.

About the book A growing record number of investors need to earn significant cash flow with a portfolio of income producing investments that will grow over time to fund their golden years. This book will provide strategies and ideas to help readers generate the exceptional returns needed to finance their retirement.

Related Wiley titles • • •

Beyond Wealth: The Road Map to a Rich Life; Alexander Green; 9781118027615; 2011 Get Rich with Dividends: A Proven System for Earning Double-Digit Returns; Marc Lichtenfeld; 9781118217818; 2012 China Fireworks: How to Make Dramatic Wealth from the Fastest-Growing Economy in the World; Robert Hsu; 9780470276778; 2008

The Boglehead's Guide to Retirement Planning; Taylor Larimore, Mel Lindauer, Richard Ferri, and Laura Dogu; 9780470455579; 2009

18


Wealth-Building Investment

The Little Book of Market Wizards: Lessons from the Greatest Traders Jack D. Schwager WHY TO BUY Bestselling author Jack Schwager reveals the strategies of the most sought-after traders in his first-ever Little Book.

Author biography Jack D. Schwager is a recognized industry expert in futures and hedge funds and the author of a number of widely acclaimed financial books, including the bestsellers Market Wizards and New Market Wizards. He is currently the co-portfolio manager for the ADM Investor Services Diversified Strategies Fund, a portfolio of futures and FX managed accounts.

INFORMATION ISBN13: 978-1-118-85869-1 Publication Date: March 10, 2014 Price: US$ 22.95 Pages: 208 Trim Size: 12.70 x 17.78 cm.

Features • • • •

Bestselling Author: Schwager's books, both high and low-level, have had tremendous success, and have been translated into Chinese, German, Italian, Japanese, Polish, Russian Industry network: Jack Schwager has significant branding in the financial industry among top professionals because of his Market Wizards books. Dedicated following: A search for "Jack Schwager" results in 350,000 hits on Google, with the lead sites being www.turtletrader.com, www.forextraders.com, and youtube hits of his old speeches. Social media reach: Twitter, @jackschwager, 3,558 followers; Facebook: Jack D. Schwager, 315 likes; LinkedIn, 500+ Connections. Jack's LinkedIn emails have driven significant preorders of his titles.

About the book Through his bestselling Market Wizards books, Jack Schwager has probed the minds of the world's most respected investors, studying their personal traits and learning the secret techniques that have turned them into investment role models. Now he shares his own secrets, along with those of his prominent "Wizards." This book will enable readers to master the fine art of trading as they discover and apply the key methods and traits shared by the experts. They will find critical, yet often overlooked, factors for understanding:      

How to avoid losing faith during down markets, and confidently pull profits in any market condition The dangers of overtrading--how to react when no position is the right position The value of "self-analysis" for finding a trading method that fits your personality and goals The real risk in volatility How to develop the habit of "disloyalty" Why you MUST learn how to change directions--and how to do it quickly Plus, the keys to developing discipline, good money management skills, and avoiding the risks inherent in second-guessing your own system--all learned from the Market Wizards themselves and revealed here for you.

Related Wiley titles • • 19

Hedge Fund Market Wizards; Jack Schwager; 9781118273043; 2012 The Little Book of Trading: Trend Following Strategy for Big Winnings; Michael Covel; 9781118063507; 2011


Complete List of Titles, February - August, 2014 ISBN

Author

9781118356937 Pilot 9781118871171 Piper 9781118753552 Preber 9781118184127 Pump 9781118657720 Blackwood 9781118730430 Flood

9781118771310 Perry

9781118288849 Anderson

9781118850817 Goldberg

9781118715512 Pitt 9781118837870 Green 9781118750285 Kohli 9781118742471 Schatt

Title Automation of Management Systems: Bringing Together People, Processes and Technology Investigator and Fraud Fighter Guidebook: Operation War Stories Financial Expert Witness Communication: A Practical Guide to Reporting and Testimony Fair Value of Liabilities Advanced Excel Reporting for Management Accountants Wiley Financial Reporting Framework for Small and Medium-Sized Entities: Interpretation and Application Performing Audits, Reviews and Compilations for Entities Using the AICPA's FRF for SMEs Implementing Audit Standards + Website: Maximizing Efficiency and Improving Audit Quality People-Centric Skills: Interpersonal and Communication Skills for Auditors and Business Professionals Internal Audit Quality: Developing a Quality Assurance and Improvement Program Banker's Guide to New Small Business Finance The Ultimate Finance Career Guide: Opportunities on Wall Street and Beyond Electronic Payments, Mobile Commerce, and Virtual Banking: A Guide to Innovation and Partnering

Pages

Subject

Release Date

368

Accounting

8/11/2014

336

Accounting

4/14/2014

368

Accounting

5/27/2014

304

Accounting

9/8/2015

448

Accounting

4/14/2014

512

Accounting Standards

3/2/2015

456

Accounting Standards

6/8/2015

320

Auditing

6/8/2015

208

Auditing

6/23/2014

400

Auditing

9/22/2014

288

Banks & Banking

8/18/2014

384

Banks & Banking

12/15/2014

256

Banks & Banking

7/21/2014

9781118704967 McCormack

Brief: Make a Bigger Impact by Saying Less

256

Business Communication

2/3/2014

9780470888544 Gordon

The Carpenter: A Story About the Greatest Success Strategies of All

144

Business Self-Help

5/5/2014

9781118539279 Hubbard

How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition

432

Business Statistics

3/10/2014

9781118752364 Hubbard

How to Measure Anything Workbook: Finding the Value of Intangibles in Business

160

Business Statistics

3/10/2014

352

Corporate Finance

6/23/2014

768

Corporate Finance

3/17/2014

432

Corporate Finance/Venture Capital

8/11/2014

9781118768587 Edwards

9781118781869 Jacque

9781118752197 Ramsinghani

Risk Management in Trading: Techniques to Drive Profitability of Hedge Funds and Trading Desks International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets The Business of Venture Capital


Complete List of Titles, February - August, 2014 ISBN

Author

Title

Pages

9781118492970 Dresner

Crowdfunding: A Guide to Raising Capital on the Internet

272

Crowdfunding

3/17/2014

9781118835807 Williams

Connected CRM: Implementing a DataDriven, Customer-Centric Business Strategy

256

Customer Relations

2/24/2014

9781118915233 Carter

Purpose-Driven Actionable Intelligence: A guide on how to deliver real results using Big Data, fast!

208

Decision-Making & Problem Solving

7/28/2014

9781118674994 Dergel

Guide to CFO Success: Leadership Strategies for Corporate Financial Professionals

240

Decision-Making & Problem Solving

3/10/2014

9781118646984 Eccles

Integrated Reporting: Global Trends and Best Practices

288

Decision-Making & Problem Solving

11/24/2014

9781118729830 Kallet

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills

240

Decision-Making & Problem Solving

4/7/2014

9781118554388 McClatchy 9781118726310 Niven 9781118826102 Evans 9781118816189 Vahl 9781118684320 Knight 9781118877838 Bryant 9781118837603 Gafni 9781118857663 Kander 9781118653661 Leonard

Decide: Work Smarter, Reduce Your Stress, and Lead by Example Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution Social Customer Experience: Engage and Retain Customers through Social Media Facebook Marketing All-in-One For Dummies, 3rd Edition Panic, Prosperity, and Progress: Five Centuries of History and the Markets The Entrepreneur's Guide to Raising Capital from Angel Investors The New Entrepreneurs: Changing the Way You Play Life All In Startup: Launching a New Idea When Everything Is on the Line The Liberated CEO: The 9-Step Program to Running a Better Business so it Doesn't Run You

192 256 400 696 480

Subject

Decision-Making & Problem Solving Decision-Making & Problem Solving E-Commerce / Internet Marketing E-Commerce / Internet Marketing E-Commerce / Online Trading

Release Date

1/27/2014 8/11/2014 4/14/2014 6/9/2014 2/10/2014

240

Entrepreneurship

8/18/2014

240

Entrepreneurship

8/18/2014

288

Entrepreneurship

6/23/2014

208

Entrepreneurship

2/17/2014

9781118697054 Lidow

Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises

272

Entrepreneurship

2/24/2014

9781118878859 Mullins

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

304

Entrepreneurship

8/11/2014

9781118858257 Rose

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

304

Entrepreneurship

4/21/2014

272

Entrepreneurship

2/17/2014

464

Finance

11/10/2014

640

Finance

2/3/2014

9781118674703 Tardy

9781118770962 Abdul-Rahman 9781118492987 Baker

The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup The Art of Islamic Banking and Finance: Tools and Techniques for Community-Based Banking, 2nd Edition Investor Behavior: The Psychology of Financial Planning and Investing


Complete List of Titles, February - August, 2014 ISBN

Author

9781118750964 Bossu 9781118291993 Brown 9781118778982 Davey 9781118472989 Diamond 9780470053171 Dupire 9781118573204 Fabozzi 9781118362426 Gliner 9781118866474 Grau 9781118736357 Kirchner 9781118413616 Lam 9781118735039 Lawrence

9781118157183 Moreland 9780470641811 Naroff 9781118369395 Pasavento

9781118004616 Ravindran

9781118722190 Richards 9781118877326 Schlichter 9781118853757 Schwager 9781118872239 Simpson 9781118486528 Tan 9781118505212 Teitelbaum 9781118829592 Ugeux

Title Advanced Equity Derivatives: Volatility and Correlation Advanced Elliott Wave Analysis: Complex Patterns, Intermarket Relationships, and Global Cash Flow Analysis Building Algorithmic Trading Systems Trading as a Business: The Methods and Rules I've Used To Beat the Markets for 40 Years Volatility Master Class for Quants The Basics of Financial Econometrics: Tools, Concepts, and Asset Management Applications Global Macro Trading: Profiting in a New World Economy Succession Planning for Financial Advisors: Building an Enduring Business, + Website Merger Arbitrage: How to Profit from EventDriven Arbitrage, 2nd Edition Enterprise Risk Management: From Incentives to Controls, 2nd Edition The Efficient Practice: Transform and Optimize Your Financial Advisory Practice for Greater Profits Trading with the Insiders: How To Profit from the Stock Trading of Corporate Officers Big Picture Economics: How to Navigate the New Global Economy A Trader's Guide to Astrology: Forecasting Market Cycles Using Planetary and Lunar Movements The Mathematics of Financial Models: Solving Real-World Problems with Quantitative Methods Investing Psychology: The Effects of Behavioral Finance on Investment Choice and Bias, + Website Paper Money Collapse: The Folly of Elastic Money, 2nd Edition A Complete Guide to the Futures Market, 2nd Edition Financial Markets, Banking, and Monetary Policy Asian Financial Statement Analysis: Detecting Financial Irregularities Short Sellers: How Wall Street's Most Reviled Traders Beat the Odds, Exploit Fraud, and Rack Up Billions International Finance Regulation: The Quest for Financial Stability

Pages

Subject

Release Date

208

Finance

5/12/2014

176

Finance

6/22/2015

304

Finance

7/14/2014

256

Finance

9/22/2014

288

Finance

3/23/2015

448

Finance

3/24/2014

368

Finance

6/9/2014

224

Finance

6/23/2014

352

Finance

9/15/2014

496

Finance

2/3/2014

208

Finance

2/10/2014

256

Finance

10/13/2014

256

Finance

4/14/2014

352

Finance

5/18/2015

352

Finance

5/12/2014

288

Finance

4/21/2014

288

Finance

7/21/2014

800

Finance

12/22/2014

480

Finance

7/21/2014

208

Finance

4/21/2014

304

Finance

9/8/2014

288

Finance

6/23/2014


Complete List of Titles, February - August, 2014 ISBN

Author

9781118633373 Wheatley 9781118278376 Wilson 9781118204665 Yamarone 9781118800553 Brogan 9781118780404 Brusuelas 9781118858110 Cecere 9781118455098 Dotlich 9781118857922 Eden 9781118539699 Elkington 9781118714263 Evans 9781118844380 Gruber 9781118905555 Handley 9781118758595 Haskins

9781118724569 Heisterberg

9781118793008 Jain 9781118829424 Karlgaard 9781118832455 Kristiansen 9781118823286 Legorburu 9780470923436 Linkner

9781118847350 Lopez 9781118855560 Reichental 9781118456545 Solis

Title The Secret to Extraordinary Wealth in the Options Market: Using Chart Patterns to Spot the Best Trades Visual Guide to Hedge Funds Bloomberg Visual Guide to Economic Indicators The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators The End of the Middle Class: What Went Wrong and What We Can Do About It Supply Chain Metrics that Matter The Unfinished Leader: Balancing Contradictory Answers to Unsolvable Problems Low-Hanging Fruit: 77 Eye-Opening Ways to Improve Productivity and Profits The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line The Way You Do Anything is the Way You Do Everything Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success The Elements of Content: A Field Guide to Creating Content The International Living Guide to Retiring Overseas on a Budget: How to Live Well on $25,000 a Year Creating Business Agility: The Convergence of Cloud, Social, Mobile, Video, and Big Data Behind Every Good Decision: An Actionable Guide to Data-Driven Decision Making through Business Analytics The Soft Edge: Where Great Companies Find Lasting Success Building a Better Business Using the Lego Serious Play Method Storyscaping: Stop Creating Ads, Start Creating Worlds The Road to Reinvention: How to Drive Disruption and Accelerate Transformation Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data Manufacturing the Future X: The Experience When Business Meets Design

Pages

Subject

Release Date

256

Finance

5/18/2015

224

Finance

3/17/2014

256

Finance

4/13/2015

208

General Business

4/21/2014

208

General Business

10/20/2014

352

General Business

8/18/2014

288

General Business

4/7/2014

224

General Business

2/24/2014

272

General Business

8/4/2014

192

General Business

1/27/2014

224

General Business

5/27/2014

256

General Business

8/4/2014

272

General Business

3/10/2014

288

General Business

8/11/2014

240

General Business

2/17/2014

272

General Business

4/7/2014

256

General Business

7/14/2014

256

General Business

3/31/2014

256

General Business

5/19/2014

256

General Business

8/18/2014

256

General Business

8/18/2014

256

General Business

8/25/2014


Complete List of Titles, February - August, 2014 ISBN

Author

Title

Pages

9781118760833 Weber

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

368

General Business

4/14/2014

9781118647684 Yarrow

Decoding the New Consumer Mind: How and Why We Shop and Buy

224

General Business

3/24/2014

9781118834749 Zakkour

China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

240

General Business

7/21/2014

336

Government & Business

2/3/2014

352

Information Management

8/25/2014

9781118658147 Stanton 9781118710975 Linthicum 9781118218303 Smallwood 9781118836354 Ulsch 9781118728505 Wells

Managing Risk and Performance: A Guide for Government Decision Makers Full Contact Cloud Computing: A Step-by-Step Guide For Transitioning Your Enterprise to The Cloud Information Governance: Concepts, Strategies, and Best Practices Imperiled!: How to Manage the Growing Risk of Cyber Attacks International Fraud Handbook: Prevention and Detection

448 288 288

9781118202685 Johnson

Equity Markets and Portfolio Analysis

728

9781118775790 Scheier

Pivots, Patterns, and Intraday Swing Trades

240

9781118711941 Shahidi 9781118760239 Brilliant 9781118747964 Carlisle

9781118779194 Erickson 9781118890974 Greyserman 9781118829196 Hirsch 9780470043561 Mauldin 9781118140987 Bolman 9781118828120 Bradt 9781118658086 Cramer 9781118838280 Evans 9781118443675 Feld 9781118814567 Lueneburger

Balanced Asset Allocation: How to Profit in Any Economic Climate Why Moats Matter: The Morningstar Approach to Stock Investing Deep Value: How Shareholder Activist Hedge Funds Battle for Control of The World's Leading Corporations Asset Rotation: The Demise of Modern Portfolio Theory and the Birth of an Investment Renaissance Trend Following with Managed Futures: The Search for Crisis Alpha The Seasonal Trading Course: How Seasonal Trading Works The Millennium Wave: Prosper (& Profit!) in a Future of Accelerating Change How Great Leaders Think: The Art of Reframing First-Time Leader: Foundational Tools for Inspiring and Enabling Your New Team Lead Positive: What Highly Effective Leaders See, Say, and Do Step Up: Lead in Six Moments that Matter Startup Metrics: Making Sense of the Numbers in Your Startup A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You

256 256

Subject

Information Management Information Management International Accounting Investments & Securities Investments & Securities Investments & Securities / Stocks Investments & Securities/Stocks

Release Date

4/14/2014 5/27/2014 6/8/2015 6/23/2014 1/21/2014 9/15/2014 7/14/2014

288

Investments & Securities/Stocks

7/21/2014

224

Investments & Securities/Stocks

7/21/2014

Investments & Securities/Stocks Investments & Securities/Stocks Investments & Securities/Stocks

12/22/2014

228

Management

7/28/2014

240

Management

1/27/2014

288

Management

2/10/2014

224

Management

4/7/2014

224

Management

9/29/2014

272

Management

4/7/2014

320 50 288

8/18/2014

8/18/2014


Complete List of Titles, February - August, 2014 ISBN

Author

9781118658130 Marquardt

9781118646298 Shaw

9781118446232 Gupta 9781118644300 Skarzynski 9781118893814 Kotler 9781118639504 Pradeep 9781118611456 Rayport 9781118883433 Roetzer

9781118797419 Spitale

9781118828038 Zawadzki

9781118445617 Dayton

9781118654538 Pugliese

9781118583074 Blum

9781118731628 McCann 9781118758717 Biggs 9781118295021 Klein 9781118832646 Berke 9781118516119 Reese 9781118443934 Benson 9781118631720 Gendron 9781118596463 Horwath

Title Leading with Questions: How Leaders Find the Right Solutions by Knowing What to Ask, Revised and Updated Leadership Blindspots: How Successful Leaders Identify and Overcome the Weaknesses That Matter The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger The Innovator's Field Guide City-Centered Marketing: Why Local is the Future of Global Business Mind Men: How Neuromarketing Advances are Transforming Advertising Embedded Marketing: Creating Value for Consumers in Their World (Not Yours) The Marketing Performance Code: Strategies and Technologies to Build and Measure Business Success The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles The Quantitative Marketer: Making the Shift from Traditional to Data-Driven Marketing Excellence in Trading: Cutting Edge Skills To Maximize Your Trading Psychology and Trading Performance How to Beat the Market Makers at Their Own Game: Uncovering the Mysteries of Level II Trading Negotiating Your Investments: Use Proven Negotiation Methods to Enrich Your Financial Life Tactical Portfolios: Strategies and Tactics for Investing in Hedge Funds and Liquid Alternatives Modernizing Insurance Regulation Professional Liability Risk Management: A Manual for Accountants and Financial Planners The Retargeting Playbook: How to Turn WebWindow Shoppers into Customers Leading Sales Teams: What It Takes to Build a High Performing Sales Organization Strategic IT Management: Transforming Business in Turbulent Times Business Intelligence and the Cloud: Strategic Implementation Guide Elevate: The Three Disciplines of Advanced Strategic Thinking

Pages

Subject

Release Date

320

Management

2/10/2014

240

Management

4/14/2014

304

Management

4/21/2014

288

Management

3/3/2014

208

Marketing

7/28/2014

256

Marketing

2/17/2020

240

Marketing

240

Marketing

8/4/2014

240

Marketing

3/17/2014

256

Marketing

12/22/2014

304

Online Trading

8/18/2014

208

Online Trading

8/18/2014

288

Personal Finance

4/21/2014

224

Personal Finance

3/24/2014

288

Risk Management

4/14/2014

304

Risk Management

6/8/2015

192

Sales and selling

3/17/2014

240

Sales and selling

4/13/2020

480

Strategic Planning

4/21/2014

240

Strategic Planning

3/10/2014

192

Strategic Planning

3/24/2014


Complete List of Titles, February - August, 2014 ISBN

Author

9781118638224 Roberts

9781118858202 Wacksman 9781118796146 Ellwood

Title Confessions of a Successful CIO: How the Best CIOs Tackle Their Toughest Business Challenges Connected By Design: Seven Principles of Business Transformation Through Functional Integration Get Stuff Done: Smarter Ways to Take Back Your Time

Pages

Subject

Release Date

192

Strategic Planning

3/10/2014

240

Strategic Planning

5/12/2014

240

Time Management

3/10/2014


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