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Global Education Rights Guide Spring/Summer 2012 For more information on any of these titles please contact Julie Attrill jattrill@wiley.com


Higher Education Rights Guide: Spring/Summer 2012 Business & Finance............................................................. 2 Economic Analysis in Healthcare/Morris ........................................................................................... 2 Accounting 3e/Jones ........................................................................................................................... 2 Macroeconomics: Understanding the Global Economy 3e/Miles ................................................... 3 Sustainability Marketing - A Global Perspective 2e/Belz ................................................................. 3 Business Development: A Market-Oriented Perspective/Sorensen ................................................ 4 Benefits Management: How to Increase the Business Value of Your IT Projects 2e/Ward .......... 4 The Manager’s Guide to Systems Practice: Making Sense of Complex Problems/Stowell........... 5

Architecture .......................................................................... 5 The Eyes of the Skin: Architecture and the Senses, 3e/Pallasmaa ................................................. 5

Autumn/Winter 2011 ............................................................ 6 Foundations of Strategy/Grant ........................................................................................................... 6 Global Logistics and Supply Chain Management, 2e/Mangan ........................................................ 6 Communicating in the 21st Century, 3e/Eunson ................................................................................ 7 Business Development: A Market-Oriented Perspective/Sorensen ................................................ 7 The Hedgehog Effect: The Secrets of Building High Performance Teams/Kets de Vries ............ 8 How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk Management, 3e/Ward .......................................................................... 8 Strategic IQ: Why Do Once Successful Companies Fail?/Wells ..................................................... 9 A Guide to Modern Econometrics, 4e/Verbeek ................................................................................. 9 Economic Analysis in Healthcare, 2e/Morris ................................................................................... 10 Empirical Finance for Finance and Banking/Sollis ......................................................................... 10 Accounting For Managers - Interpreting Accounting Information for Decision-Making 4e/Collier ............................................................................................................................................................ 11 Macroeconomics - Understanding the Wealth of Nations, 3e/Miles ............................................. 11

Architecture ........................................................................ 12 The Story of Post-Modernism: Five Decades of Architecture/Jencks .......................................... 12 Narrative Architecture/Coates .......................................................................................................... 12 Computational Design Thinking: Computation Design Thinking/Menges ................................... 13 Manufacturing the Bespoke: Making and Prototyping Architecture/Sheil ................................... 13

Fashion ............................................................................... 14 Cooklin's Garment Technology for Fashion Designers/Cooklin.................................................... 14 Freelance Fashion Designer's Handbook/Keech ............................................................................ 14 Fashion Design: Process, Innovation and Practice, 2e/McKelvey ................................................ 15 Fashion Marketing Communications/Lea-Greenwood .................................................................... 15 Fashion Designer's Handbook for Adobe Illustrator, 2e/Centner.................................................. 16 H i g h e r

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Business & Finance

Accounting 3e

Economic Analysis in Healthcare

Michael Jones

Stephen Morris, Nancy Devlin, David Parkin, Anne Spencer 978-1-119-95149-0 / 1-119-95149-6 448 pp. Pub: 27/04/12 Economics Special Topics Provides comprehensive coverage of the field of economics in healthcare systems and the evaluation of healthcare technologies. This edition has been fully updated with up-to-date case studies from Europe and the rest of the world; it includes a new chapter on health care labour markets and contains new material integrated throughout the text on the economics of public health. •

Adopts an international perspective towards topics in health economics.

Creates a useful balance of theoretical treatment and practical application throughout.

Focuses uniquely on both market-related and economic evaluation aspects of health economics.

Stephen Morris is Professor of Health Economics at University College London (UCL). He is a member of the Health Care Evaluation Group and is affiliated with the UCLH/UCL Comprehensive Biomedical Research Centre and the Division of Research Strategy. Prior to coming to UCL Steve worked at the Health Economics Research Group at Brunel University, the Imperial College Business School, and the Department of Economics at City University. Nancy Devlin is Director of Research at the Office of Health Economics (OHE) in London. David Parkin is Professor of Health Economics and Director of the City Health Economics Centre at City University London. His main research interests are the production of health and health care, the development of health status output measures for health care, health care decision making and studies of health expenditure. He is the organiser of the UK Health Econmists' Study Group. Dr Anne Spencer is Exeter University.

978-1-119-97718-6 / 1-119-97718-5 704 pp. Pub: 05/07/12 General & Introductory Accounting Accounting 3e provides a very accessible and easy-tofollow introduction to accounting. It is intended as a core textbook for students studying accounting for the first time: either those following an undergraduate degree in a business school or non-business studies students studying an accounting course. This includes students on both accounting and non-accounting degrees and also MBA students. Designed to be both engaging and accessible to the student, Accounting 3e features: • A lively presentational style integrating cartoons and soundbites • ‘Company Camera' boxes presenting financial data from a wide variety of international companies, such as Heineken, Nokia and Volkswagen. • ‘Real Life Nuggets' offering contemporary examples from the business press that give the body of the text a real-life resonance. • End of chapter questions of escalating difficulty, together with accompanying answers, enabling the student to develop their understanding of the key concepts discussed in the text. • A rich supporting website including solutions, extra question material and powerpoint slides for lecturers, multiple choice quizzes and an online glossary for students. Mike Jones is Professor of Financial Reporting and Head of Department of Accounting and Finance at the University of Bristol, UK. He is the author of numerous articles and the following books (all published by John Wiley & Sons Ltd): Accounting 2e, Financial Accounting, Management Accounting and Creative Accounting, Fraud and International Accounting Scandals.


Macroeconomics: Understanding the Global Economy 3e

Sustainability Marketing - A Global Perspective 2e

David Miles, Andrew Scott, Francis Breedon

978-1-119-96619-7 / 1-119-96619-1 320 pp. Pub: 27/04/12 Marketing Management

Frank-Martin Belz, Ken Peattie

978-1-119-99571-5 / 1-119-99571-X 640 pp. Pub: 16/03/12 Macroeconomcs Revised and updated edition of an acclaimed textbook on macroeconomics.

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Builds on the success of the 1 Edition by continuing to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management

internationally

Offers a unique blend of international perspective, technical detail, and real-world examples

Thoroughly updated with regard international financial crisis

Significantly increased coverage of the macroeconomic role of financial markets and financial intermediaries

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Shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step-by-step approach

All chapters include learning objectives, discussion questions, and illustrative cases, simple examples and research data from many different countries

Includes a comprehensive package of online materials and an accompanying author blog www.sustainabilitymarketing.com

David Miles is a member of the Bank of England's interest-rate setting Monetary Policy Committee. He is Visiting Professor at Imperial College London and former Chief UK Economist of Morgan Stanley. He was Professor of Finance at Imperial College, London. Andrew Scott is Deputy Dean and Professor of Economics at London Business School, a Fellow of the Centre for Economic Policy Research and Non Executive Director of the UK's Financial Services Authority. Previously he was a Fellow at All Souls, Oxford and held lecturing positions at Harvard University and London School of Economics. Francis Breedon is Professor of Economics and Finance at Queen Mary, University of London. Previously he was at Imperial College Business School. He has worked as Global Head of Foreign Exchange Research at Lehman Brothers and as a senior economist at the Bank of England.

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Frank Belz is Professor at the Technical University of Munich. His research is entirely dedicated to sustainability innovations, sustainability marketing and sustainable consumption and he has been conducting research on ecomarketing and sustainability marketing for 15 years.. Professor Belz has published numerous articles. and five German books on his research. He was also the guest editor of a special issue of "Sustainability Marketing" published by the leading international journal Business Strategy and the Environment in 2006. Ken Peattie is Professor at Cardiff Business School. He is also the director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) which is also based at Cardiff University. BRASS is the UK's largest social science research centre dedicated to issues of business sustainability and corporate social responsibility. Professor Peattie is responsible for developing its research capabilities, and for contributing to academic and public policy debates concerning the accountability, sustainability and social responsibility of business. He has been actively involved with the Chartered Institute of Marketing's Advisory Group on CSR and Sustainability in Marketing, Business in the Community's CSR index steering group and the steering group of Forum for the Future's ‘Limited Edition' sustainable marketing initiative. Professor Peattie is also the Editorial Board member of Journal of Marketing Management; Business Strategy and the Environment and Greener Management International.

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Business Development: A Market-Oriented Perspective

Benefits Management: How to Increase the Business Value of Your IT Projects 2e

Hans Eibe Sorensen

Prof John M Ward, Prof Elizabeth Daniel

978-0-470-68366-8 / 0-470-68366-X 560 pp. Pub: 05/03/12 Entrepreneurship & Business Development

978-1-119-99326-1 / 1-119-99326-1 250 pp. Pub: 10/08/12 Business & Management

The perfect book within a growing market for business courses pulling together different elements such as innovation, entrepreneurship and new technology as well as business planning.

The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research.

This textbook answers the basic questions like "What is business development?", "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from the traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook enables the market-oriented business developer to conceive, craft, and implement superior business plans. Divided into three modules it focuses on the marketoriented developer's mindset, providing a state-of-the-art toolbox for careful strategic analysis and decisions, and on the critical aspects of business plans and their content. The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer' at the end to enhance a student's learning. Inherently international in its scope, the text includes numerous real world examples, taken from the author's own experience as a biotech entrepreneur, as well as from the wider global business community. Hans Elbe Sorensen currently holds a position as Assistant Professor in the Strategic Organisation Design unit at the Department of Marketing and Management, University of Southern Denmark. His teaching portfolio includes courses in Business Development, Advanced Market Strategy and Theory, Marketing Channels, and his business experiences cover various endeavours, such as co-founding, being CFO and Chairman of biotech start-up companies, freelance consultant and data analyst.

It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts. •

International survey results that reinforce the importance of the topic, the key management issues and evidence of how the more successful organizations' practices are closely aligned with those described in the book.

A Benefits Management Maturity diagnostic which enables organisations to understand the reasons for their current investment success levels and then how to increase them.

Discussion of the role and contribution Project Management Offices (PMOs): how they can improve the delivery of value IT projects.

John Ward is Professor of Strategic Information Systems and Director of the Information Systems Research Centre at Cranfield School of Management. Prior to joining Cranfield, he worked in industry for 15 years and he currently acts as a consultant to a number of major organisations. As well as publishing many papers and articles, he is co-author of the book Strategic Planning for rd Information Systems, now in its 3 edition. He has served two terms as President of the UK Academy for Information Systems and has been a member of its board since 1994. Elizabeth Daniel is Professor of Information Management at the Open University Business School. She has a particular interest in IOS and IS in marketing and supply chains.


The Manager’s Guide to Systems Practice: Making Sense of Complex Problems

Architecture The Eyes of the Skin: Architecture and the Senses, 3e

Frank Stowell, Christine Welch

Juhani Pallasmaa

978-1-118-34563-4 / 1-118-34563-0 320pp. Pub: 06/07/12 Management Science

978-1-119-94128-6 / 1-119-94128-8 192 pp. Pub: 27/04/12 General & Introductory Architecture

New, up to date guide to the practice of systems ideas which relate the theory to practice.

Top of the must read list for any architectural student. It questions the very basis of architectural design – reasserting the importance of all five senses.

The distinctive approach of this new book lies in its structure, which allows learners with different needs and varying levels of knowledge/experience to use it as both a practical guide and an academic textbook. Each of the early chapters has self-assessment questions and exercises.

This bestselling title has become a classic of architectural theory and is required reading on courses of architecture globally. It asks the far-reaching question of why, when there are five senses, has one single sense – sight become so predominant in architectural design? With the ascendancy of digital and all-pervasive communication through images, it is a subject that has become all the more pressing and topical. Pallasmaa argues that the suppression of the other four sensory realms in adherence to the visual has led to the overall impoverishment of our built environment, often diminishing the emphasis on the spatial experience of a building and architecture's ability to inspire, engage and be wholly life enhancing.

The text is broken into four parts to reflect the way in which it might be used within each of the communities identified. The first part provides a practical introduction to simple, but powerful tools for making sense of a perceived problem situation. These chapters are suited to workshops and introductory material for undergraduates. The second part then takes the reader on to the influences on the development of modern systems and the philosophical underpinning of the subject domain. Part three provides case studies and Part four provides a workbook of SAQ's and exercises.

This third edition is intended to meet students' desire for a further understanding of the context of Pallasmaa's thinking by providing a new essay by architectural author and educator Peter MacKeith. This text combines both a biographical portrait of Pallasmaa and an outline of his architectural thinking. The focus will be on the fundamental humanity, insight and sensitivity of Pallasmaa's approach to architecture and will be illustrated by photographs of Pallasmaa and his own sketches.

Frank Stowell has contributed to a number of programme and module development level in Business and Information Systems at Portsmouth, Paisley and De Montfort Universities and been programme director of post-graduate programmes in each of these universities. He is now emeritus Professor of Systems and Information Systems at Portsmouth and visiting professor to the University of Northumbria. Frank has been an external examiner for the past 20 years for 12 UK universities and two overseas programmes [Singapore, Malaysia, Hong Kong]. He is a past President of the UK Academy of Information Systems, The UK Systems Society and is the current chair of the Council of Information Systems Professors. Christine Welch is currently a Principal Lecturer in Portsmouth Business School, specialising in Knowledge Management. She has worked as a part-time tutor and Assistant Staff Tutor with the Open University in the Eastern and Southern Regions. Christine is a fellow of the Higher Education Academy and is current President of the UK Systems Society.

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Juhani Pallasmaa’s previous positions include: Rector of the Institute of Industrial Arts, Helsinki; Director of the Museum of Finnish Architecture, Helsinki; and Professor and Dean of the Faculty of Architecture, Helsinki University of Technology. He has also held visiting professorships at several universities worldwide. Peter MacKeith is Associate Dean and Associate Professor of Architecture at the Sam Fox School of Design & Visual Arts, Washington University in St. Louis. Eyes of the Skin (Previous editions) – Licensed: Czech, French, German, Italian, Korean, Portuguese, Simplified Chinese, Slovenian, Spanish, Turkish. The Thinking Hand – Licensed: Czech, French, Portuguese, Russian, Simplified Chinese, Slovenian and Spanish.

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Autumn/Winter 2011 Foundations of Strategy

Global Logistics and Supply Chain Management, 2e

Robert M. Grant, Judith Jordan 978-0-470-97127-7 / 0-470-97127-4 448 pp. Pub: 10/02/12 Strategic Management A more accessible version of Contemporary Strategy Analysis (CSA) better suited to the needs of undergrads and also those taking various Masters courses who require a less rigorous and more concise treatment of the subject. Grant’ CSA has become established as one of the leading textbooks on strategic management for the global market and has been adopted as the required textbook at more than 200 business schools around the world. It has been adopted widely on MBA programmes and also on undergraduate programmes in leading business schools where instructors have ambitious learning targets for their students. Following strong feedback from the market, it has been established that there is considerable demand for a more accessible version of Contemporary Strategy Analysis – this is provided by this book. Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organisation to achieve its objectives. It is the process of specifying the organisations objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organisations objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organisational objectives. It is the highest level of managerial activity. Strategic management provides overall direction to the enterprise and is closely related to the field of Organisation Studies. Robert M. Grant is Eni Professor of Strategy Management at Bocconi University and Visiting Fellow, Georgetown University, Washington and City London University. He has taught at Georgetown, UCLA, California Polytechnic, and University of British Columbia, as well as LBS and worked with companies such as Nortel, American Express, Zurich Financial Services and Lockheed Martin. He is on the editorial boards of Strategic Management Journal, and Strategy and Leadership. Judith Jordan is Head of the Department of Strategy and Operations management at Bristol Business School, University of the West of England. Contemporary Strategy Analysis 7e – Licensed: Basque, German, Italian, Korean, Polish, Russian, Simplified Chinese Previous editions – Licensed: German, Italian, Japanese, Orthodox Chinese, Russian, Simplified Chinese, Spanish

John Mangan, Chandra Lalwani, Tim Butcher, Roya Javadpour 978-1-119-99884-6 / 1-119-99884-0 496 pp. Pub: 30/09/11 Strategic Management Logistics and supply chain management are key aspects of today’s business world. This 2nd edition builds on the strengths and successes of the first edition and is written by a highly experienced author team. The topics logistics and supply chain management, although often used interchangeably, are in fact distinct. This text covers both: logistics is concerned inter alia with flows of materials and related entities, while the subject of supply chain management is more strategic in nature and as such is a wider, intercompany, boundary spanning concept than is the case with logistics. The latest edition of Global Logistics and Supply Chain Management conveys to both advanced students and practitioners the diverse operational and strategic content of the subjects of logistics and supply chain management. This text reflects these characteristics by adopting a truly global perspective. Featuring contributions from various experts in the field, the book also provides a variety of pedagogical approaches and there are both long and short case studies included to aid learning. John Mangan is Professor of Marine Transport and Logistics at the University of Newcastle, previously holding positions at the University of Hull, University College Dublin and The Irish Management Institute/Trinity College Dublin. Chandra Lalwani is Professor of Supply Chain Management, Business School/Academic Director, Logistics Institute, University of Hull. Prior to this, he was with Cardiff Business School and was responsible for doctoral research in logistics, operations and supply chain management. Tim Butcher is Senior Lecturer, School of Management, Royal Melbourne Institute of Technology (RMIT). His last role was as MSc Programme Director at University of Hull Logistics Institute. Roya Javadpour is Associate Professor, Department of Industrial and Manufacturing Engineering, California Polytechnic State University. Global Logistics and Supply Chain Management, 1e – Licensed: Simplified Chinese


Communicating in the 21st Century, 3e

Business Development: A Market-Oriented Perspective

Baden Eunson

Hans Eibe Sorensen

978-1-74216-617-9 / 1-74216-617-2 400 pp. Pub: 01/12/12 Business Communications rd

978-0-470-68366-8 / 0-470-68366-X 512 pp. Pub: 17/02/12 Entrepreneurship

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The 3 edition of Communicating in the 21 Century (C21) continues to be a flexible and affordable resource package that draws from the author’s decades of experience in education and industry.

The perfect book within a growing market for business courses that pull together different elements such as innovation, entrepreneurship and new technology as well as business planning.

Comprehensive and highly referenced theory coverage is balanced with a wealth of practical skill activities, and it is written in a user-friendly, accessible style that is perfectly complemented by informative visual illustrations.

This new text will enable the market-oriented business developer to conceive, craft, and execute a superior business plan. The book is divided into three modules focusing on this mindset, providing a state-of-the-art toolbox for careful strategic analysis and decision-making and lastly, on the critical aspects of business plans and their content.

With well developed interpersonal and communication skills increasingly being demanded by employers in all industries in today′s competitive career market, C21 is the perfect tool for students, lecturers and professionals. Baden Eunson formerly taught in the school of English, Communications and Performance Studies at Monash University, and now works as a communications consultant and professional writer. He is also the author of Business Writing, Communication in the Workplace and Conflict Management, all published by John Wiley & Sons.

The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes implications for the market-oriented business developer at the end of the chapter to enhance student learning. Applicable to any new business venture and inherently international in its scope, the text also includes numerous real world examples. Examples have been taken from the authors own experience, as well as from the wider global business community.

Business Writing – Licensed: Korean

Hans Elbe Sorensen currently holds a position as Assistant Professor in the Strategic Organization Design unit at the Department of Marketing and Management, University of Southern Denmark. His teaching portfolio includes courses in Business Development, Advanced Market Strategy and Theory, Marketing Channels, and his business experiences cover various endeavors, such as cofounding, being CFO and Chairman of biotech start-up companies, freelance consultant and data analyst, coaching in business plan competitions since 2001, and being sergeant at the Royal Danish military police.

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The Hedgehog Effect: The Secrets of Building High Performance Teams Manfred Kets de Vries 978-1-119-97336-2 / 1-119-97336-8 300 pp. Pub: 25/11/11 Business & Management In today's global world organisations rely more and more on virtual teams. This new book provides a clear understanding of how to coach groups of managers, making them into effective teams that can bring greatly improved performance for their companies The Hedgehog Effect is taken from Schopenhauer's parable describing a group of hedgehogs who need to huddle together for warmth yet struggle to find the optimal distance to feel sufficiently warm without hurting one another – thus sacrificing warmth for comfort. Kets de Vries refers to this as leadership coaching in a group setting can have high pay-offs because changes in leadership behaviour are likely to occur. Group leadership coaching establishes a foundation of trust, makes for constructive conflict resolution, leads to commitment and contributes to accountability: all factors that translate into better results for the organisation. The book is one of the very few that touches on the topic of team coaching, and that deals with group coaching and change. Its focus is not just on improving the skills of individual leaders, but also on the dynamics of executive teams, providing advice on how to reshape the team dynamics to create a high performance organisation. Manfred Kets de Vries is Raoul de Vitry d'Avaucourt Chaired Clinical Professor of Leadership Development and Director INSEAD Global Leadership Centre. He is also the Distinguished Visiting Professor of Leadership Development Research with the European Institute for Management and Technology in Berlin (ESMT) and has held professorships at McGill University, Ecole des Hautes Etudes Commerciales in Montreal, and Harvard Business School. Licensed: Italian, Polish, Portuguese, Simpified Chinese Reflections on Groups and Organisations – Licensed: Portuguese, Simplified Chinese Reflections on Leadership and Career Development – Licensed: Italian, Simplified Chinese Reflections on Character and Leadership – Licensed: Portuguese, Simplified Chinese Family Business on the Couch – Licensed: Portuguese The Leader on the Couch – Licensed: Estonian, Finnish, Lithuania, Polish, Russian, Simplified Chinese

How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk Management, 3e Stephen Ward, Chris Chapman 978-0-470-68649-2 / 0-470-68649-9 480 pp. Pub: 18/11/11 Risk & Crisis Management Required reading for anyone involved in managing projects. This book has a proven sales history, and has been listed by Amazon.com as one of the ‘best buys' on project management. It sets out the key issues and concepts involved in effective risk and uncertainty management in a clear and accessible way, providing a comprehensive discussion of risk management processes set firmly in the context of the task as a whole and focused on improving performance. The methodology and techniques discussed are applicable to all kinds and all sizes of project, whether the requirement is for detailed quantitative analysis or a quicker qualitative approach. Updated, redesigned and reorganised to meet the new challenges of project risk management — it incorporates discussion of all key developments in the field since 1997. • A cornerstone work in the project risk management field based on rigorous conceptual foundations and thus perfect for courses, but developed to address the everyday practical concerns of those working in the field. Chris Chapman is Professor of Management Science in the School of Management, University of Southampton. He is past President of the Operational Research Society, current chair of the Committee of Professors in OR, and the founding chair of the Specific Interest Group for Project Risk Management. For more than 25 years his research has focused on risk and uncertainty management. Much of it is consultancy-based, giving him a broad spectrum of practical experience across a wide range of organisations. He has authored and co-authored six books and more than 50 refereed papers. Stephen Ward, Senior Lecturer, School of Management, University of Southampton, also combines academia with consultancy work, and has published widely. He is the founding Director of Southampton's MSc in Risk Management. Project Risk Management – Licensed: Simplified Chinese Project Risk Management 2e – Licensed: Greek


Strategic IQ: Why Do Once Successful Companies Fail?

A Guide to Modern Econometrics, 4e

John Wells

978-1-119-95167-4 / 1-119-95167-4 512 pp. Pub: 27/01/12 Econometrics

Marno Verbeek

978-0-470-97828-3 / 0-470-97828-7 256 pp. Pub: 30/03/12 Strategic Management

Established as a highly successful textbook, this title serves as a guide to alternative techniques in econometrics with an emphasis on the practical application of these approaches.

Why do once-successful companies fail? This challenging new book will cause senior executives to forget everything they thought they knew about what makes a successful company.

Economists are interested in the relationship between different quantities. Econometrics seeks to quantify these relationships on the basis of available data and using statistical techniques and to interpret, use, or exploit, the resulting outcomes appropriately. Econometrics is the interaction of economic theory, observed data, and statistical methods.

The book identifies 3 types of inertia that can be fatal to the most successful company: strategic/structural/ personal. This book will prompt executives to ask: What is your Strategic IQ? Do you have the strategic intelligence to keep ahead of your competitors? Readers will find the book enlightening and its lessons easy to apply:

Traditionally econometrics has focused upon aggregate economic relationships with macro-economic models as the basis for policy evaluation and forecasting. Recent theoretical developments in this area have drawn attention to the modeling of macro-economic relationships and their dynamics. Since the 1970s econometric methods are increasingly employed in micro-economic models, describing the individual, household, or firm behaviour, by the availability of large survey data sets and by the increasing computational possibilities.

• It provides a framework for understanding strategic intelligence. • A roadmap for advancing up the intelligence ladder. • Assessment tools to measure progress. • Offers a global perspective with insights into global business from one of the leading international business schools.

This highly successful text focuses on exploring alternative techniques, combined with a practical emphasis. A guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical reference, this new edition builds on the strengths of the third edition and brings the text completely up-to-date.

• Practical guidance showing leaders how to diagnose and assess their strategy and their capacity for change, giving them tools to increase their ‘Strategy IQ'. • Covers what companies really need to know by identifying 4 kinds of intelligence crucial for survival: intelligent strategy/intelligent structure/intelligent minds/ intelligent leadership and provides measures and selfassessment tools for measuring your company's IQ.

Marno Verbeek is Professor of Finance at the Rotterdam School of Management and the Econometric Institute of Erasmus University, Rotterdam. He held previous positions at KU Leuven and Tilburg University, and visiting appointments at Trinity College Dublin and Université Panthéon-Assas Paris II. He has published in a wide variety of international journals.

John Wells is Professor of Management Practice at Harvard Business School. Prior to this he was President of IMD where he held the Nestle Professor Chair. His experience in business and industry includes two years at the Boston Consulting Group followed by a range of leading international executive positions at Pepsicola, Thomson Travel, and others; and founding a company with Michael Porter, whom he has invited to write a Foreword for the book. Between 2002 and 2009 he was based at the Harvard Business School where he taught the core strategy course in the MBA program, his own elective on Strategic Agility and numerous executive programs. In the process he has written over 30 cases and teaching notes.

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Economic Analysis in Healthcare, 2e

Empirical Finance for Finance and Banking

Stephen Morris, Nancy Devlin, David Parkin, Anne Spencer

Robert Sollis

978-1-119-95149-0 / 1-119-95149-6 448 pp. Pub: 17/02/12 Economics Health economics is concerned with the evaluation of the effectiveness of health care, particularly by examining the social opportunity costs of alternative forms of treatment. The peculiar nature of the market for health care - that doctors have a major influence on both supply and demand - has attracted attention, as has the study of the options available for financing such services. Stephen Morris is Professor of Health Economics at University College London (UCL). He is a member of the Health Care Evaluation Group and is affiliated with the UCLH/UCL Comprehensive Biomedical Research Centre and the Division of Research Strategy. Prior to coming to UCL Steve worked at the Health Economics Research Group at Brunel University, the Imperial College Business School, and the Department of Economics at City University. Nancy Devlin is Director of Research at the Office of Health Economics (OHE) in London. Nancy joined the OHE in 2009, bringing over 20 years of experience in health economics research. Nancy has published original research on a wide range of health economics topics in economics, health services research and health policy journals. She has experience as a consultant and advisor to Government and nonGovernment health care organisations in the UK and internationally. David Parkin is Professor of Health Economics and Director of the City Health Economics Centre at City University London. His main research interests are the production of health and health care, the development of health status output measures for health care, health care decision making and studies of health expenditure. He is the organiser of the UK Health Econmists Study Group. Dr Anne Spencer is Senior Lecturer in the School of Economics and Finance at Queen Mary University of London. Dr Spencer mentors health economists to use modeling techniques to aid decision-making at the National Institute for Health and Clinical Excellence (NICE). In addition, she is involved in research to apply modeling techniques to improve the design of clinical trials and to develop guidelines for researchers on the use of modeling techniques to inform cost effective studies. Anne is also senior health economics advisor for the Pragmatic Clinical Trials Unit (PCTU).

978-0-470-51289-0 / 0-470-51289-X 352 pp. Pub: 07/10/11 Financial Accounting Empirical Finance fills the gap in the market for a practically-oriented text on applied econometrics and other empirical topics in finance. Empirical Finance is an area on the intersection between econometrics and finance. As a topic it is less theoretical than its Quantitative Finance counterpart and tends to be more about the empirics of finance – using data to learn things about financial markets. Empirical Finance instead deals with the applied questions in finance with particular emphasis to financial systems. The underlying theme of this book will be on how empirical analysis can be used in Finance to test financial theory, model policy implications, and to forecast for investment purposes, rather than focusing in detail on the statistical and mathematical theory behind the models used. • Fills a gap in the market for a practically orientated book on the use of applied econometrics and other empirical methods in finance. • Differs fundamentally from traditional finance textbooks by covering some less traditional topics such as Technical Analysis, Interest Rate Modelling and Behavioural Finance. • Uses empirical examples throughout as pedagogical devices. • Technically challenging theoretical material appears in separate boxes in each chapter, allowing it to be easily omitted for lower level courses. Robert Sollis is Professor of Financial Economics at Newcastle University Business School. His main teaching and research interests lie in the area of applied econometrics, with a particular focus on macroeconomic and financial time series analysis. He has published in internationally recognised academic journals (e.g. Journal of Money, Credit and Banking, the Journal of Applied Econometrics, Journal of Time Series Analysis), and in 2002 co-authored the textbook Applied Time Series Modelling and Forecasting with Richard Harris.


Accounting For Managers - Macroeconomics Interpreting Accounting Understanding the Wealth Information for Decisionof Nations, 3e Making 4e David Miles, Andrew Scott, Francis Breedon

Paul Collier

978-1-119-99572-2 / 1-119-99572-8 640 pp. Pub: 03/02/12 Macroeconomics

978-1-119-97967-8 / 1-119-97967-6 544 pp. Pub: 27/01/12 Accounting

Revised and updated edition of an internationally acclaimed textbook for introductory courses on macroeconomics.

A new edition of a successful textbook on how accounting information is used by non-financial managers.

Economics is a fascinating and useful subject. The questions it addresses are fundamental: Why is the standard of living in some countries so much higher than in others? Why does unemployment sometimes rise sharply in a short time and what can governments do about it? Why do stock market prices sometimes rise by 50% in a year and then crash in the space of a week? When, if ever, should governments borrow to finance spending? Are countries better off by fixing their foreign exchange rates rather than let market forces drive the values of currencies up and down? These are issues that affect the welfare of us all.

Emphasising the interpretation rather than the construction of accounting information, Accounting for Managers encourages a critical, rather than an unthinking acceptance of accounting techniques. Whilst immensely valuable for planning, decision-making and control, users of accounting information need to recognise the assumptions behind, and the limitations of particular accounting techniques. As in the previous editions, Accounting for Managers links theory with practical examples and case studies drawn from real business situations across a wide range of manufacturing, retail and service industries.

The authors deal with sophisticated issues using advanced economic theory, but in a manner that is accessible to anyone taking a single course in macroeconomics. They begin with real-world economic issues, and describe why these matter, before embarking on economic theory, ensuring that readers emerge with a good practical understanding of the global economy and how economists think about it.

Paul Collier is Professor of Accounting at Monash University in Melbourne, Australia. He was previously at Aston Business School in Birmingham, UK. Paul was CFO of a listed printing company and has worked in senior financial and general management positions in the UK and Australia. He has also conducted numerous executive education courses.

David Miles is a Visiting Professor at Imperial College London and former Chief UK Economist of Morgan Stanley. He was appointed to the Bank of Englands interest ratesetting Monetary Policy Committee in June 2009. He is also a non-executive Director of the UK Financial Services Authority. Andrew Scott is Professor of Economics at London Business School, a Fellow of the Centre for Economic Policy Research and Scientific Chair of the Euro Area Business Cycle Network. Previously he was a Fellow at All Souls, Oxford and held lecturing positions at Harvard University and London School of Economics. He has won the General Teaching Excellence prize (for which he is regularly shortlisted). Francis Breedon is Professor of Economics and Finance at Queen Mary, University of London. Previously he was at Imperial College Business School and has taught at both London and Chicago Business Schools. Previous editions – Licensed: Italian, Portuguese, Orthodox Chinese

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Architecture

Narrative Architecture

The Story of PostModernism: Five Decades of Architecture

Nigel Coates

Charles Jencks 978-0-470-68896-0 / 0-470-68896-3 272 pp. Pub: 09/09/11 Architecture The first up-to-date narrative of Post-Modern Architecture. In The Story of Post-Modernism, Jencks, the authority on Post-Modern architecture and culture, provides the defining account of Post-Modern architecture from its earliest roots in the early 60s to the present day. By breaking the narrative into seven distinct chapters, which are both chronological and overlapping, Jencks charts the ebb and flow of the movement, the peaks and troughs of different ideas and themes. The book is highly visual with over 350 images. As well as providing a chronological account of the movement, each chapter also has a special feature on the major works of a given period.

• The first up-to-date narrative of post-modern architecture — other major books on the subject were written 20 years ago.

• An accessible narrative that will appeal to students who are new to the subject, as well as those who can remember its heyday in the 70s and 80s.

• Features the work of premier architects: Foreign Office, Frank Gehry, Herzog & de Meuron, Rem Koolhaas, Aldo Rossi and James Sterling, Charles Jencks is an American architectural theorist, author and landscape architect. He has written widely on post-modern and modern architecture. His bestselling book The Language of Post-Modern Architecture (1977) popularised post-modernism in architecture and made him the leading author on the subject in the 70s and 80s. He is the founder of the Maggie Centres with his late wife Maggie Keswick, a charity that has become influential for its enlightened provision of uplifting environments for cancer care, designed by some of the world's most renowned architects. Jencks writes and lectures internationally on architecture and landscape design. Critical Modernism 5e – Licensed: Simplified Chinese Theories and Manifestoes of Contemporary Architecture 2e – Licensed: Polish

AD Primer series 978-0-470-05745-2 / 0-470-05745-9 168 pp. Pub: 13/12/11 Architecture The first book to look architectural narrative in the eye. To architects the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to mere style or an overt emphasis on technology, it foregrounds the experiential dimension of architecture. In practice it is just as easy to be minimalist as maximalist in its execution. Nigel Coates' Narrative Architecture is the first publication to look the subject in the eye. It deals with its background, analysis and practice as well as its future development. •

A prominent figure in the design world, Coates has made a significant contribution to furniture and interior design, as well as architecture.

Features the work of Will Alsop, Diller Scofidio + Renfo, Herzog & de Meuron, Rem Koolhaas, Bernard Tschumi, FAT, Enric Miralles and NL architects.

One of the first books to look at narrative in a contemporary context.

Features over 120 colour images.

Nigel Coates is an architect, designer and educator. Along with eight of his ex-students, he founded the NATO group in 1983. With Doug Branson he began Branson Coates Architecture in 1985, and together they built extensively in Japan and the UK. He is a prolific product and furniture designer, and has designed for Hitch Mylius, Alessi, Fornasetti and Slamp. His drawings and furniture are in the collection of the V&A. He is the author of several books including Guide to Ecstacity (2003). For over 15 years, Coates was Professor of Architectural Design at the Royal College of Art, London.


Computational Design Thinking: Computation Design Thinking

Manufacturing the Bespoke: Making and Prototyping Architecture

Achim Menges, Sean Ahlquist

Bob Sheil

AD Reader

AD Reader

978-0-470-66570-1 / 0-470-66570-X 232 pp. Pub: 16/09/11 Architecture

978-0-470-66583-1 / 0-470-66583-1 240 pp. Pub: 16/12/11 Special Topics

Provides an effective framework for computational thinking in design.

An essential and original reader on the highly topical subject of fabrication in architecture for practitioners and producers alike.

This book will provide a unique collection of seminal texts on computational design thinking. An important aspect of the book will be the way that it connects adjacent fields and historical texts, introducing the original thinking that has been influential in the formation of today's computational design discourse. •

This AD Reader will become a definitive choice on the reading lists of every ambitious student, designer, critic, historian or engineer looking to fathom the multitude of strands that influence the manufacture of man's most prolific occupation in the 21st Century. Readership will extend from students to researchers, academics to practitioners, industrialists to suppliers and beyond.

A title in the AD Reader series that compiles key classic and new texts for architectural students and professionals.

The first reader to provide an effective framework for computational thinking in design.

An essential book for undergraduate and graduate students grappling with the foundations of current computational architectural practice.

Features classic texts that underscore current thinking ranging from Goethe and D'Arcy Thompson, to Gordan Pask, William Mitchell and Manuel DeLanda, as well as newly commissioned articles by Mark Burry and Peter Trummer.

Manufacturing the Bespoke provides an original and informative reader on the subject of translating architectural ideas from conceptual proposition to physical manifestation. At a time when roles, methods and capabilities within disciplines of building production are in unprecedented flux. It features new essays from pioneering architects, engineers, academics and designers from around the world on previously published and built works, new and unbuilt work. Contributing contemporary architects include: Charles Walker at Zaha Hadid Architects; Mark Burry on the completion of the Sagrada Familia in Barcelona; and Philip Beesley. The book will also encompass a number of extended articles by internationally renowned critics, theorists, educators and designers, such as Mathias Kohler, Nevi Oxman and Michael Stacey.

Professor Achim Menges is director of the Institute for Computational Design at Stuttgart University. Currently he is also Visiting Professor in Architecture at Harvard University's Graduate School of Design and Visiting Professor for the Emergent Technologies and Design Graduate Program at the Architectural Association in London. Sean Ahlquist holds a Master of Architecture degree from the Emergent Technologies and Design Programme at the Architectural Association in London. Prior to attending the AA, Sean founded the firm, Proces2, in San Francisco, while also teaching in the graduate and undergraduate Architecture departments of the University of California Berkeley and California College of the Arts.

Bob Sheil is the Director of the Graduate Diploma in Architecture at the Bartlett School of Architecture, University College London. He is a founding partner in sixteen*(makers), a workshop-based architectural practice, whose work has been widely published and exhibited internationally. He guest-edited AD Design through Making (July/August 2005) and AD Protoarchitecture (May/June 2008).

(* Article permissions would be needed for this title).

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Fashion Cooklin's Garment Technology for Fashion Designers Gerry Cooklin, Steven George Hayes, John McLoughlin, Dorothy Fairclough 978-1-4051-9974-2 / 1-4051-9974-1 200 pp. Pub: 09/09/11 Clothing & Fashion Design Build the knowledge and understanding of garment technology essential to any designer.

Freelance Fashion Designer's Handbook Paula Keech 978-1-4443-3506-4 / 1-4443-3506-5 208 pp. Pub: 17/02/12 Clothing & Fashion Design Do you have the passion and the creativity for fashion? Why not earn a living from it? The Freelance Fashion Designer's Handbook is your essential guide on how to go it alone, covering what to expect, making sure you get paid, planning your time, keeping up with your accounts, compiling technical packages for garments. It is your portable mentor, equipping you to work independently.

In today's competitive fashion industry, it is essential that designers have a working understanding of garment technology. This 2nd edition has been comprehensively updated, with in-depth information on stitches, guides and attachments and sewing techniques, all of which are fully illustrated. There are enhanced chapters on machine and equipment technology explaining the uses, features and limitations of garment manufacturing equipment, enabling designers to create products that can be manufactured efficiently and with a high degree of quality.

Part 1 covers all the information to becoming a freelance designer such as creating a basic freelance contract, invoicing, how to find work, tax returns and much more. All supported with case studies.

The only handbook written for freelance fashion designers.

• Approached from the fashion designer's mindset, this book features illustrations to help users build their knowledge and understanding.

Examples drawn from within the fashion industry.

Offers practical guidance examples of contracts, timesheets and invoices.

Covers other aspects of working life.

Companion website.

• Illustrated throughout to help guide the readers knowledge and understanding of garment technology. • Provides students and professionals with the fundamental principles of clothing technology in relation to their own work. • Blends theoretical and practical material to help shape your knowledge and understanding of garment technology. • Updated with the latest and most modern advances in clothing technology. Dr Steven Hayes, Principal Lecturer in Fashion Technology at Manchester Metropolitan University (MMU), has extensive experience in technology management, clothing engineering and fashion economics. John McLoughlin has 30 years of experience in the clothing industry both as a senior engineer and manager. John is now a Senior Lecturer in Fashion Technology at MMU. Dorothy Fairclough is a Senior Lecturer at MMU and has substantial experience within the fashion industry, including being a designer and a garment technologist. Introduction to Clothing Manufacture 2e - Licensed: Simplified Chinese, Spanish

Part 2 contains the technical aspects of being a designer including how to compile full technical packages for garments to be manufactured abroad.

Paula Keech is a freelance fashion designer and part-time tutor at the University of Bedfordshire in Luton. Paula has worked in the fashion industry and has a wealth of experience to share. Introduction to Clothing Manufacture 2e - Licensed: Simplified Chinese, Spanish


Fashion Design: Process, Fashion Marketing Innovation and Practice, 2e Communications Kathryn McKelvey, Janine Munslow

Gaynor Lea-Greenwood

978-0-470-65577-1 / 0-470-65577-1 224 pp. Pub: 18/11/11 Clothing & Fashion Design

978-1-4051-5060-6 / 1-4051-5060-2 192 pp. Pub: 17/02/12 Clothing & Fashion Design

Shows how the design process can be successfully applied to satisfy market needs and trends.

Fashion is all about image — especially to the consumer. This title shows effective communication with the consumer is critical to achieve success.

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

As a result fashion marketing communications such as image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business.

Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which you can expand your skills steadily.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

• Shows how the design process can be successfully applied to satisfy market needs and trends. • Takes a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility.

• International approach, reflecting the global market for fashion. • The clothing industry is vast, currently worth trillions globally – and this figure is growing.

• Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

• Marketing is now a substantial component of many fashion courses, reflecting the importance of marketing in the fashion industry.

• Show how to use prediction information, themes and market level breakdown.

• The book will include at least 8 case studies. Each chapter will have a case study and exercises.

• Includes a detailed case study that runs throughout the book.

Gaynor Lea-Greenwood is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.

• Looks at the entire design process, from concept to finished product. Kathryn McKelvey is Senior Lecturer at Northumbria University. She teaches visual communication, graphics and interactive media, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer. Janine Munslow is Head of Fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London. Fashion Design 1e - Licensed: Simplified Chinese Fashion Forecasting - Licensed: Simplified Chinese

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Fashion Designer's Handbook for Adobe Illustrator, 2e Marianne Centner, Frances Vereker 978-1-119-97811-4 / 1-119-97811-4 216 pp. Pub: 19/08/11 Clothing & Fashion Design A teach-yourself, visual guide that provides step-by-step instructions and diagrams on how to use Adobe Illustrator CS5. Bursting with detailed technical information and full colour illustrations, the highly practical approach ensures fast learning. You will not only learn how to create technical drawings, but also fashion illustrations, flat drawings and storyboards for the fashion industry, and how to combine Adobe Illustrator and Adobe Photoshop. Once the basics are covered, you have the opportunity to learn more about the sophisticated aspects of this essential software package. If you are a fashion student or a fashion designer, this is the only book you'll need to master the very latest version of Adobe Illustrator. • Adobe Illustrator is the fashion industry standard. • The only fashion title to focus on Adobe Illustrator CS5 the latest version (launched April 2010). • Provides students and designers with the knowledge to ‘hit the ground running'. • Includes practical tasks and exercises to support learning. • Step by step approach supported with full colour illustrations and tasks. • Includes an online curriculum for teachers and students to use in conjunction with the book. Marianne Centner has worked in the fashion industry for over 25 years, both in South Africa and Australia. She has worked extensively in Adobe Illustrator and Adobe Photoshop. Marianne runs her own design studio and trains designers in the fashion industry. Frances Vereker has extensive experience teaching fashion drawing and computer drawing to students and teachers. She liaises with secondary and tertiary colleges throughout Victoria, Australia, giving her a unique opportunity to understand the learning process within fashion and textiles. Frances has lectured at major fashion institutions and has close links with the fashion industry.


GE Spring Summer 2012 Rights Guide