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Dummies Rights Guide London | 2014


ESSENTIALS FOR 2014: Welcome to the For Dummies London Book Fair Rights Guide. Here you will find featured products from Wiley US & UK For Dummies.

For Dummies. Making Everything Easier! "For Dummies" reference books are written for readers looking for an approachable, down-to-earth style of book. Lighthearted but not lightweight, "For Dummies" books are the perfect survival guide for anyone who finds themselves in difficult situations and needing more information on over 1500 topics.

Essentials in For Dummies for this season: 1. Audiobooks 2. 1,001 Practice Problems 3. Mindfulness 4. Workbooks 5. eLearning courses


Table of Contents: Business

1

Computers

7

Study Aids

12

Self-Help

15

Health & Fitness

18

Musical Instruments

20


Business

Getting a Big Data Job For Dummies Jason Williamson WHY TO BUY

Skilled professionals who can fill the big data talent gap are in high demand. This one-stop guide explains what big data is, what skills are needed to land these lucrative jobs, and helps you create your roadmap to success.

INFORMATION

Author biography Jason Williamson (Charlottesville, VA) is an experienced business and IT executive and a recognized innovator of technology and business transformation. He currently leads Amazon Web Service's Management Consulting and Advisory program world-wide and is on faculty at the McIntire School of Commerce at the University of Virginia. Jason has served at Oracle as an Executive Advisor working directly with the C-Level of Oracle's marquee accounts including Fidelity, Thomson Reuters and Capital One and has as co-authored 3 books on Technology Modernization, SOA and Data Integration.

ISBN13: 978-1-118-90340-7 Publication Date: September 1, 2014 Price: US$ 29.99 Pages: 336 Trim Size: 18.73 x 23.50 cm.

Features • • •

Jobs in demand: Gartner projects that by 2015 as many as 4.4 million IT jobs will be created to support the rise of Big Data; many analytic positions will be unfilled due to a talent gap. This is a huge opportunity for the right job seeker. High growth market: The market growth for data analyst training is high, with annual growth rates in excess of 10%. By 2015, big data will create 4.4 million technology jobs globally, of which 1.9 million will be in the US. In May 2013, requests for jobs with some range of skills tied to big data had increased by an incredible 63% since mid-2012. Comprehensive guide: Big Data Jobs For Dummies will explain the fast-growing field of big data, what jobs are in demand, what education and skills are needed to qualify, and key insights on how to transition from an IT professional job to a more lucrative big data job or how to enter the big data field as a recent STEM program graduate. Readers will be able to build their own path to a career in Big Data from identifying the right role, industry and education path as well as preparing for interviews. Expert author: As the Global Lead of Amazon Web Service's Management Consulting and Advisory program and as a faculty member of UVA's McIntire School of Commerce, Jason Williamson combines both enterprise-level experience working with big data as well as education-level experience in assisting with the creation of UVA's big data related curriculum.

About the book While plenty has been written about the technology revolution related to Big Data and the shortage of talented professionals with the right skill sets to fill the growing demand for analytic jobs, little is available that explains how to land a lucrative job related to Big Data. This book will focus on: • An overview of the big data career arc • The education necessary to succeed in a path • Exploring the various big data career path options • An overview of firms hiring big data professionals • Developing a Job-Landing Strategy

Related titles • •

Developing Analytic Talent: Becoming a Data Scientist; Vincent Granville; 9781118810088; $40.00; March 2014 Programming Interviews Exposed: Secrets to Landing Your Next Job, 3rd Edition; John Mongan; 9781118261361; $29.99; November 2012

1


Business

Running Great Meetings & Workshops For Dummies Jessica Pryce-Jones, iOpener Consultancy WHY TO BUY

Running Great Workshops & Meetings For Dummies delivers the tools managers need to facilitate engaging and rewarding group sessions. Who hasn't walked away from a training session or meeting feeling as if the entire session could have been summarized in 10 minutes? This title helps you avoid being the source of such frustration. Regardless of the type of workshop, meeting or group session, Running Great Workshops & Meetings For Dummies provides hands-on instruction that you can put to work to achieve results. INFORMATION

Author biography Jessica Pryce-Jones is the founder and CEO of iOpener, a UK-based leadership, development, and coaching organization that provides workshops and training solutions for businesses around the world with a client list that includes Wiley Publishing, Cisco, Vodafone, BASF, Shell, Pirelli, Unilever, Puma, Xerox, and the WHO. She's also the author of Happiness at Work: Maximizing Your Psychological Capital for

Success.

ISBN13: 978-1-118-77046-7 Publication Date: June 2, 2014 Price: US$ 12.99 Pages: 336 Trim Size: 13.97 x 21.59 cm.

Features • • • • •

The target audience is the manager, the business professional and the small business owner that consistently turn to the Dummies brand for their professional needs. Jessica Pryce-Jones and iOpener are positioned to support the book amongst learning-and-development/HR professionals in the UK: In 2011, iOpener delivered more 1,000 leadership business and leadership skills workshops. They have a targeted mailing list of 2,000 opted-in HR professionals, along with a database of contacts from the 4,000+ workshops they've facilitated in the last 6 years. According to the CIPD, the current global recession has increased the emphasis placed on skill development and training by organizations throughout the world. Not every organization has the means to outsource their learning/training needs or a specialized staff to get the job done. Running Great Workshops & Meetings For Dummies can provide part of the solution.

About the book Running Great Workshops & Meetings For Dummies delivers the tools managers need to facilitate engaging and rewarding group sessions. Who hasn't walked away from a training session (or meeting) feeling as if the entire session could have been summarized in 10 minutes? We can help you avoid being the source of such frustration. Regardless of the type of workshop, meeting, or group session you're running, this title provides you with the information you need. Topics include: •

Planning: Aligning outcomes and objectives, establishing and agenda and schedule with time and energy levels in mind, managing pre-work for attendees.

Getting off to a great start: Connecting with the group, establishing expectations, setting the ground rules, using energizers

2


Business

Business Networking For Dummies Stefan Thomas WHY TO BUY Networking is a simple yet brilliant way to grow your business or enhance your career. Business Networking For Dummies shows you how to get the most out of networking, both online and offline. It'll soon have you pitching your business (and yourself) with confidence!

INFORMATION

Author biography Stefan Thomas is Network Director for 4Networking and a marketing and networking expert. He spends his days roving the 4N network and helping members get the best from 4Networking. He is a regular speaker at networking events and business trade shows. This is his first book. Brad Burton, 4N Managing Director and Capstone author will write a Foreword.

ISBN13: 978-1-118-83335-3 Publication Date: May 19, 2014 Price: US$ 22.99 Pages: 320 Trim Size: 18.73 x 23.50 cm.

Features • • •

Networking is a topic that becomes increasingly crucial in tough economic times. Good networking can make all the difference to a small business' success. More and more people are starting their own business (not always through choice) and need help growing and making the most of their networks. The 4Networking partnership allows us to reach new customers and grow revenue.

About the topic Networking in a business context simply means a social network where likeminded business people create and build upon new business opportunities. There are a number of formal networking organizations, such as 4Networking. A typical 4Networking event takes place over breakfast, lunch or dinner and consists of: • 30 minutes of Open Networking (meet and greet, chatting over coffee and, presumably, some sort of pastry) • 30 minute Introduction Round - everyone gets to introduce themselves to the room • 15 minute speaker - a 4N member gets to talk about their business for 15 minutes • Finally, a series of 10 minute 1-2-1s allow attendees to get closer to the people they've identified as being most helpful to their business. Networking has a hugely active online forum with 75,000 members. They also have 300 local groups running 6,000 faceto-face networking events each year. They are growing fast and have launched 64 new networking groups already in 2013.

About the book Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Business Networking For Dummies shows you how to get the most out of networking - both online and offline. With Business Networking For Dummies, you'll learn to: • Use business networking to grow and develop your business • Find the right platform or platforms to build your own network and ‘assemble your crowd' • Pitch yourself and your business with confidence

3


Business

Business NLP For Dummies Audiobook Lynne Cooper WHY TO BUY

Business NLP For Dummies Audiobook will provide helpful NLP techniques to foster crucial skills and develop vital strengths in the workplace. This fantastic audiobook will demonstrate to the reader discover how making small changes to day-to-day activities can set them on track to achieving business excellence. Providing information on topics such as Good communication, motivation, negotiation and leadership skills. INFORMATION

About the Author

9781118307625 Lynne Cooper is a Master Practitioner in NLP. She specialises in coaching senior executivesISBN13: and leadership teams, focusing Publication Date: February on improving self-awareness, building flexibility, enhancing influencing skills, and developing individual leadership styles 2014 to maximise impact and results. Price: £ 12.99

Features 

NLP For Dummies has been a massive success – it is a bestselling For Dummies title and has sold through almost 35,000 units.

Dummies are successful in both the Self-Help and Business categories – between them they have sold over 140,000 copies (across 24 titles). This book bridges these two successful markets.

Since the publication of NLP For Dummies, there have been huge developments in the application of this established psychology. NLP has become an increasingly popular business tool, helping people foster skills that are crucial within the business environment, from communication skills to leadership and negotiation techniques.

About the Book A core concept of NLP is visualising and achieving success – nowhere is this ambition more pertinent than in the workplace. Business NLP For Dummies Audiobook you through the practical applications of NLP within the working environment, and guides you through exercises and techniques to refocus and streamline your thought processes. Business NLP For Dummies Audiobook features:      

Using NLP in Business Overcoming the Barriers to Success Utilising NLP Principles at Work Taking the Lead Role in Communications Inspiring and Motivating Coaching for Peak Performance

Whether you are interested in improving your communication skills or polishing your leadership techniques, this audiobook will give you tools you need to take control and achieve your goals within the workplace.

4


Business

Decision Making For Dummies Dawna Jones WHY TO BUY How leaders make choices says everything about who they are and how they engage others. Decision Making For Dummies helps readers understand the impact of decisions on credibility and reputation and gives them tools to move forward.

INFORMATION

Author biography Dawna Jones, www.FromInsightToAction.com, has facilitated multiparty team and strategic partnership decision-making for over 25 years and has trained over 50 companies on the art and science of problem-solving. She is a speaker and workshop leader helping companies evolve their thinking and transform their business cultures to be more effective in complex and uncertain environments.

ISBN13: 978-1-118-83366-7 Publication Date: August 4, 2014 Price: US$ 26.99 Pages: 384 Trim Size: 18.73 x 23.50 cm.

Features • • • • •

A new study suggests that the brain relies on two separate networks for decision making: one that determines the overall value -- the risk versus reward -- of individual choices and another that guides how you ultimately behave (Time). Decision making is an essential leadership skill. If you can learn how to make timely, well-considered decisions, then you can lead your team to well-deserved success (MindTools). Why do leaders fail? They make poor choices that lead to bad decisions. And in some cases they compound bad decision upon bad decision. You cannot separate leadership from decisions, for like it or not, they are inexorably linked (Forbes). The problem is that decision making has never been identified as a critical competence, for CEOs or the rest of the organization. It does not exist in many curricula at either graduate or undergraduate university programs (BusinessWeek). While there are usually several options to weigh in large decisions, Gary Klein, author of The Power of Intuition, suggests that 90 percent of critical decisions are made using our intuition (DecisionInnovation).

Market description

Decision Making For Dummies is a resource for managers, leaders, business owners, and anyone else who makes tough decisions on a daily basis.

About the book Decisions must be made every day in business. How do you know if you are making the right ones? With the pervasive influence of the workplace culture and its leadership, how decisions are made and communicated significantly impacts professional and personal lives. Decision Making For Dummies will offer serious insight into what makes decisions effective, including: • • • • • • • •

Receiving support for your decisions Considering decision-making styles Sifting through data and information Engaging others; knowing what and who to trust Collectively making decisions Communicating particularly sensitive decisions Making bold decisions that challenge the status quo Evaluating risks and benefits

5


Business

Marketing Automation For Dummies Mathew Sweezey WHY TO BUY

Marketing automation allows for scalable, personalized, dynamic marketing, and it is one of the fastest growing cloud-based technologies in marketing and sales. Marketing Automation For Dummies will give readers the knowledge they need to transform their business and drive revenue with marketing automation. INFORMATION

Author biography Mathew Sweezey (Atlanta, GA) is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com company. He authors a column for Clickz.com on marketing automation, blogs for multiple companies, and has been featured in publications such as Marketing Automation Times, DemandGen Report, ReThink Magazine, Marketing Sherpa, and ZDnet. Mathew speaks around the world on the topic of marketing automation, and works with leading Fortune 500 and mid-market companies, as well as small-to-medium size businesses, to help shape their future marketing plans.

ISBN13: 978-1-118-77222-5 Publication Date: April 14, 2014 Price: US$ 26.99 Pages: 312 (estimated) Trim Size: 18.73 x 23.50 cm.

Features •

HIGH NEED TO KNOW INFORMATION: Marketing automation is a next generation sales and marketing tool that helps increase lead conversions and average deal sizes, and allows for better forecasting and customer segmentation. Of the companies who have already adopted marketing automation, more than 50% have not yet realized the value of their investment in marketing automation (2011 Genius Survey). Marketing automation drives monumental increases in revenue for companies over any other marketing technique.

CUTTING EDGE TECHNOLOGY POISED TO EXPLODE: According to Focus Research, the promise of marketing automation has contributed to it having the fastest growth of any CRM-related segment in the last five years. Sirius Decisions expects that over 50% of companies will have adopted this technology by the end of 2015.

STAY RELEVANT WITHOUT BEING "ON": Social media was looked at as a revolution for marketers because it allowed for real-time interactions, but it fails on allowing for dynamic interactions. Marketing automation removes the need to have a manual interaction, and removes the limitation of a person’s time for being hyper relevant. It allows for scalable personalized, dynamic marketing.

About the topic/technology What is marketing automation? Marketing automation is a subset of CRM that focuses on the definition, scheduling, segmentation, and tracking of marketing campaigns. It resolves two primary tasks: customer segmentation and campaign management. It is a cloud based solution and will integrate with existing CRM tools to give marketers and sales professionals the ultimate solution for increasing conversions and deal sizes. Who provides marketing automation solutions? Pardot (ExactTarget), Eloqua (Oracle), Unica (IBM), Aprimo (Teradata), Marketo, and others. Pricing depends on number of users, number of contacts, and other features. Average prices range from $1,000/month to $3,000/month.

About the book Marketing automation has changed the way marketers operate, and in Marketing Automation For Dummies readers will discover how to leverage this technology. The author will help readers evaluate their current processes, help readers select the correct tool, provide best practices to help readers leverage their new tools, outline processes and steps to help ensure a seamless integration with your CRM, and share a few case studies of companies who have recently implemented this technology as well.

6


Computers

C++ For Dummies 7th Edition Stephen R. Davis, Valtach Technology, Inc. WHY TO BUY

The best-selling C++ book on the market with over 350,000 copies sold in all editions is updated for the new C++ standard: C++ 2014!

INFORMATION

Author biography Stephen Randy Davis (Rockwall, TX) is the best-selling author of numerous books and articles including "C++ for Dummies", "C++ Weekend Crash Course", "C# for Dummies" and "C# Weekend Crash Course". Mr. Davis has been programming for over 30 years. He currently works for L-3 Communications in the area of Homeland Defense.

ISBN13: 978-1-118-82377-4 Publication Date: June 17, 2014 Price: US$ 29.99 Pages: 456 Trim Size: 18.73 x 23.50 cm.

Features • • • • •

THE BEST SELLING C++ BOOK ON THE MARKET: All editions combined have sold more than 350,000 copies and this book maintains the number 1 spot in the C++ category on Bookscan. FULLY UPDATED: Currently named C++ 2014, the new version is the latest update to the ANSI standard since 2011. Over 60% of the book will be updated to reflect the new standards and will include a new Big Data focus highlighting the language's uses among popular Big Data software solutions. C++ IS STILL ONE OF THE MOST WIDELY USED PROGRAMMING LANGUAGES: According to the TIOBE Programming Community index--a monthly indicator of the popularity of programming languages--C++ is still among the top 5 most popular languages in the world. BEST-SELLING AUTHOR: Stephen Randy Davis has been teaching readers about programming and C++ for years in his best-selling books. ONLINE RESOURCES: Readers can find all of the code from the book, an updated GNU-C++, template, a new C++ compiler and applications too long to be in the book available online for download.

About the book C++ For Dummies, 7e teaches the reader C++ from the ground-up so beginners can become functional programmers, and intermediate readers can fine-tune their skills. As with all previous versions, the reader will have programmed their first C++ application by the end of chapter 1. Part I: Introduction to C++ Programming Part II: Becoming a Functional C++ Programmer Part III: Introduction to Classes Part IV: Inheritance Part V: Optional Features Part VI: The Part of Tens Chapter 29: Ten Ways to Avoid Adding Bugs to Your Program Chapter 30: The Ten Most Important Optional Features of Dev-C++. Appendix: About the Website The website will contain all the code from the book, an updated GNU-C++, the new C++ compiler and applications too lengthy to feature in the book.

7


Computers

Java For Dummies eLearning Course (12 Month Subscription) John Paul Mueller WHY TO BUY

Use this card for handy access to the Java For Dummies eLearning Course online!

INFORMATION

Author biography John Paul Mueller (LaValle, WI) is a freelance author and technical editor, esp. of certification and programming books. He is the coauthor of the best-selling C++ All-inOne For Dummies and has written titles on COM+, C#, Java, Windows programming, VBA, and more. He’s also contributed certification-related articles to magazines such as Visual Basic Developer and SQL Server Professional.

ISBN13: 978-1-118-87192-8 Publication Date: June 9, 2014 Price: US$ 49.99 Format: PaperCard for Online Access

Features • • • •

HANG TAGS: Like gift cards, Hang Tags will supply users with a code which will grant them access to rich, engaging online content and courses designed specifically to get users up to speed fast on a variety of topics. THE COMPLETE PACKAGE: Offers learners a completely integrated learning package. The kit includes an easy-tofollow FULL COLOR book that enhances and helps you complete the interactive Dummies eLearning Course on CD. STEP BY STEP: This complete course will get you started coding in Java with step-by-step instructions, plenty of examples, and ways to assess your progress make learning easy. Start now! MAKING LEARNING EASIER: The book is a great complement to the CD course and helps guide users through the learning process. They include learning objectives, terminology and concept overviews, real-world exercises, animated step-by-steps, practice labs, examples and illustrations, progress tracking, and Dummies hints and tips.

About the book • • • • • •

A complete multi-hour online course includes lessons and then tasks within each lesson. Each course includes a topic map; objectives and overview; tabs for notes, alphabetical glossary, and additional reading material; self-assessment questions; and loads of practice exercises. Interactivity offers immediate reinforcement of applied hands-on learning. Integrated audio and video instruction - narrator goes through everything that is happening on the screen, including screencasts, illustrations, animations, and video. Easy to navigate using simple-to-use controls that allow the learner to go through the course content. Closed captioning available for learners that want to read what the narrator is saying. Progress tracking gives learners the ability to track which lessons/tasks have been completed so that learners can go at their own pace.

Related titles  

Java For Dummies 5th Edition, Barry Burd, 9780470371732, $29.99, 8/2011 eLearning Kit For Dummies products include:

Windows 7 eLearning Kit For Dummies Office 2010 eLearning Kit For Dummies HTML 5 eLearning Kit For Dummies Social Media Marketing eLearning Kit For Dummies Digital SLR Photography eLearning Kit For Dummies Excel 2013 eLearning Kit For Dummies

8


Computers

Infographics For Dummies Justin Beegel WHY TO BUY

Humans are visual creatures. We tell stories and consume them in a visual way, and in today's world filled with data and messaging an infographic is one of the best ways to get your point across. Learn how to make visually-stunning, shareable infographics with Infographics For Dummies. INFORMATION

Author biography Justin Beegel (New York, NY) teams with his staff of experts at InfographicWorld, Inc. for this title. Justin founded the company with no startup capital and grew it to $1 million plus in revenue in four years. The company is currently one of the leading infographic creators in the U.S. with a who's-who of clients in their roster. They claimed a "Best Infographic of 2011" honor from sodahead.com with a Steve Jobs tribute graphic.

ISBN13: 978-1-118-79238-4 Publication Date: April 28, 2014 Price: US$ 29.99 Pages: 320 Trim Size: 18.73 x 23.34 cm.

Features 

BIG DATA IS BIG TIME IMPORTANT: 90% of the world's data was created in last two years. We live in a data driven world with a lot of noise, but it is often to find the signal amongst all the noise. Infographics are a proven tactic to combat the noise and tell your audience your story in a visual way. Even if you are not a graphic designer you must understand the power of visuals in our communication and how infographics can be used to effectively educate and influence people.

VALUE OF VISUAL CONTENT: Search engines now rank content based on social conversations and sharing, not just websites alone, and according to data visualization firm Visual.ly, 20% of information is all that is remembered after reading text, 90% of the information transmitted to the brain is visual, and 200% more images are liked on Facebook over text. Publishers who use infographics see a 30% increase in traffic vs. those who do not use infographics.

MARKET LEADING AUTHOR PARTNER: InfographicWorld, Inc. is one of the top data visualization firms in the US. Their client list includes Adidas, eBay, ESPN, Google, Intuit, Quicken, UNICEF, and the USGA. The author, Justin Beegel, is the founder and President of InfographicWorld. He will help promote the book via their websites, blogs, social media accounts, and at events.

About the book Infographics For Dummies will focus on the how-to of data, design, and distribution in order to create visually-stunning, shareable infographics. Each element is as important as the others to have a successful infographic that tells a story and gets people excited to share it. In this book, the author will not only walk through each step in his company's tried-andtrue process on how to make great infographics, but will also explain why infographics are effective and when are they appropriate. Coverage will include:  Types of infographics  Talking to clients about the data  Gathering data

9


Computers

LinkedIn For Dummies 3rd Edition Joel Elad WHY TO BUY Relationships are the new economy, you are a brand, and LinkedIn For Dummies is here to help you make the most of LinkedIn.com -- the world's largest professional network with more than 225 million members from over 200 countries and territories around the globe.

INFORMATION

Author biography Joel Elad (San Diego, CA) holds a BS in Computer Science & Engineering from UCLA and a MBA from UC Irvine. Joel is social networking, internet, and eBay guru with a software development background and a yearning for entrepreneurship. He has authored or co-authored several books including LinkedIn For Dummies, Web Stores

Do-it-Yourself For Dummies, Facebook Advertising For Dummies, Starting an iPhone Application Business For Dummies, and Starting an Online Business All-in-One For Dummies.

ISBN13: 978-1-118-82221-0 Publication Date: February 17, 2014 Price: US$ 24.99 Pages: 384 Trim Size: 18.73 x 23.50 cm.

Features • •

• •

Explosive growth. When the first edition was published in September 2008 LinkedIn had 30 million members. Less than five years later LinkedIn now has more than 225 million members, and is growing at more than two members per second. Answers the questions LinkedIn members ask most often, How do I create a profile that showcases my skills and attracts connections?, How do I find and connect with others?, How do I use LinkedIn to find a job?, How can I use LinkedIn to make money?, Should I connect immediately with new clients?, How big should my network be?, How can I leverage my connections?, How can I market my business on LinkedIn?, and much more. LinkedIn has redefined professional networking adding more than 1.2 million new members per week and LinkedIn For Dummies is here to help users market themselves, grow their business, and manage the soft skills -- relationships and communications -- that you use in conjunction with LinkedIn. The third edition will have approximately 30-40% new content. This includes coverage of new or improved tools from LinkedIn such as endorsements, people follow, company pages, groups, jobs, and LinkedIn Today, how to stay connected with LinkedIn on your mobile device, and coverage of the latest trends in the market.

About the book •

What the book covers: the key features of LinkedIn including understanding how LinkedIn works, joining LinkedIn, starting your network, building your own profile, searching the network, managing introductions and InMail, growing your network, using LinkedIn answers, requesting and writing recommendations, adding skills and endorsements to your profile, keeping track of your LinkedIn activities, importing contacts into LinkedIn, finding a job, following thought leaders on LinkedIn, finding employees, finding professional services, getting connected with LinkedIn groups, marketing yourself and your business, connecting with company pages, developing strategic partnerships, using LinkedIn to cultivate sales leads, finding potential investors, and more.

Series features: Information presented in the straightforward but fun language that has defined the Dummies series for more than twenty years.

Previous works by the author • • •

LinkedIn For Dummies, 2nd Edition by Joel Elad; ISBN: 9780470948545; $24.99 LinkedIn For Dummies, 1st Edition by Joel Elad; ISBN: 9780470281352; $24.99 Web Stores Do-It-Yourself For Dummies by Joel Elad; ISBN: 9780470174432; $24.99

10


Computers

Macs All-in-One For Dummies, 4th Edition Joe Hutsko and Barbara Boyd WHY TO BUY This value priced reference combines 6 content rich minibooks in 1 complete package. Covers the key features and tools users need to get the most out of Apple's newest generation of Mac hardware and software including OS X Mavericks.

INFORMATION

Author biography

Joe Hutsko (Philadelphia, PA) worked at Apple from 1984 to 1988. Since then, he has ISBN13: 978-1-118-82210-4 been writing about computers, gadgets, video games, trends, and hi-tech movers and Publication Date: May 12, 2014 shakers from numerous publications and websites. Joe is the author or coauthor of Price: US$ 34.99 several books including iPhone All-in-One For Dummies, Macs All-in-One For Dummies, Pages: 888 Flip Video For Dummies, and Green Gadgets For Dummies. Barbara Boyd (Rome, Italy) Trim Size: 18.73 x 23.50 cm. worked at Apple from 1985 to 1990. She currently writes about technology, food, gardens, and travel. Barbara is the author or coauthor of several books including AARP iPad: Tech to Connect, iPhone Allin-One For Dummies, and Macs All-in-One For Dummies.

Features •

There are more than 80 million active Mac users worldwide and Apple products continue to be strong book topics, holding top spots on several industry bestseller lists.

The Mac is on a roll, growing faster than the PC for 5 straight years. For its 2012 fiscal year Apple sold 18.2 million Macintosh computers, a 9% year-over-year increase and a 100% increase over Apple's fiscal year 2008 sales.

The fourth edition will have approximately 30% new content. This includes coverage of OS X Mavericks, the latest Macintosh computers, that newest version of iLife and iWork, and the latest trends and tools in the market.

Six minibooks included are: (1) Mac Basics; (2) Online Communications; (3) Beyond the Basics; (4) Your Mac as a Multimedia Entertainment Center; (5) Taking Care of Business; (6) Mac Networking

About the book •

What the book covers: starting your Mac, getting acquainted with the Mac user interface, managing applications on the Dock, Launchpad, and Desktop, understanding files, folders, and tags, customizing your Mac, connecting to the internet and browsing the web, corresponding with e-mail, communicating with Messages, video chatting with FaceTime, protecting your Mac, backing up and restoring data with Time Machine, syncing all your devices with iCloud, running Windows on a Mac, listening, watching, reading, and learning with iTunes, watching videos and movies on your Mac, importing, viewing, organizing, and sharing photos, making movies with iMovie, making your own music with GarageBand, burning DVDs, curling up with iBooks, organizing your life with Calendar, Reminders, Notes, and Notifications, finding your way with Maps, creating documents with Pages, presenting with Keynote, crunching with Numbers, building websites with iWeb, getting the most out of iWork, networking your Mac with other peripherals, sharing files and resources on a network, staying safe with Gatekeeper, and more.

Six minibooks included are: (1) Mac Basics; (2) Online Communications; (3) Beyond the Basics; (4) Your Mac as a Multimedia Entertainment Center; (5) Taking Care of Business; (6) Mac Networking

Series features: Information presented in the straightforward but fun language that has defined the Dummies series for more than twenty years.

11


Study Aids

1,001 Physics Practice Problems For Dummies Consumer Dummies WHY TO BUY Physics is the foundation of modern technology and a key requirement for millions of high paying careers in engineering, computer science, and medicine. College success for virtually all science, computing, engineering, and premedical majors depends in part on passing physics courses. Yet, out of the three major sciences taught in the United States, physics is the most neglected. 1,001 Physics I Problems For Dummies goes beyond the textbook, offering its reader a hands-on approach to mastering physics. INFORMATION

Features •

1,001 Physics I Practice Problems For Dummies joins an already successful offering of For Dummies physics titles, which include:

Physics I For Dummies Physics Workbook For Dummies

ISBN13: 978-1-118-85315-3 Publication Date: August 4, 2014 Price: US$ 22.99 Pages: 456 Trim Size: 20.32 x 25.40 cm.

Studies indicate that a high quality high school physics course helps significantly reduce the failure rate in college-level physics. Students themselves typically indicate that high school physics is a significant factor in their ability to handle college-level physics material.

College success for virtually all science, computing, engineering, and premedical majors depends in part on passing physics. College physics is required or a huge amount of majors, including these. Engineering is largely applied physics, and pre-medicine majors typically must take the same number of physics as biology classes.

Physics classes help polish the skills needed to score well on the SAT. Physics classes provide practice in both algebra and geometry. These are the types of mathematics most likely to occur on the SAT. However, physics is not just a math class. To work physics problems, students must be able to read and comprehend short paragraphs then develop problem solving strategies. Physics helps develop both math and verbal skills.

About 25% of the science knowledge required for the MCAT (Medical College Admission Test) is based on physics.

About the book 1,001 Physics I Practice Problems For Dummies takes readers beyond the instruction and practice provided in Physics I For Dummies, giving them 1,001 opportunities to solve problems from the major concepts introduced in a Physics I course. With the book, readers also get access to practice problems online. This content features 1,001 practice problems presented in multiple choice format; on-the-go access from smart phones, computers, and tablets; customizable practice sets for self-directed study; practice problems categorized as easy, medium, or hard; and a one-year subscription with book purchase.

Related titles • •

Physics I For Dummies, Holzner, ISBN: 9780470903247, $19.99, Jul 2011 Physics Workbook For Dummies, Holzner, ISBN: 9780470169094, $19.99, Oct 2007

12


Study Aids

Calculus For Dummies 2nd Edition Mark Ryan WHY TO BUY The thought of having to take a required calculus course is enough to make legions of students sweat. Calculus For Dummies, 2nd Edition, makes differentiation and integration -- the two big ideas of calculus -- manageable.

INFORMATION

Author biography Mark Ryan (Chicago, IL) is the founder and proprietor of The Math Center, a math and test prep tutoring center in Chicago. Ryan is the author of Calculus For Dummies,

Calculus Workbook For Dummies, Calculus Essentials For Dummies, Geometry For Dummies, and Geometry Workbook For Dummies.

ISBN13: 978-1-118-79129-5 Publication Date: June 30, 2014 Price: US$ 19.99 Pages: 384 Trim Size: 18.73 x 23.50 cm.

Features •

Calculus For Dummies, 2nd Edition, updates our lineup of successful related For Dummies math titles at the Calculus

• • • •

level, which have together sold more than 260,000 copies. Calculus For Dummies (Sept 2003) Calculus Workbook For Dummies (Sept 2005) Calculus Essentials For Dummies (May 2010) Calculus Education Bundle (Aug 2008)

• • • •

Many colleges and universities require students to take at least one math course, and Calculus is often the entry-level option. Calculus For Dummies will be a valuable supplement for any student struggling with calculus, both at the college and high school levels. Calculus is a required course for every Mathematics, Engineering, Statistics, Economics, Biology, Chemistry, Biochemistry, Computer Science and Pre-Med major. Calculus For Dummies provides students with an additional resource and reference to help them master this complex math course. Calculus is a powerful tool to study the ways in which the variables interact. Situations involving rates of change over time, or rates of change from place to place, are particularly important examples. Physics, astronomy, mathematics, and engineering make particularly heavy use of calculus; it is difficult to see how any of those disciplines could exist in anything like its modern form without calculus. However, biology, chemistry, economics, computing science, and other sciences use calculus too. Many faculties of science therefore require a calculus course from all their students; in other cases you may be able to choose between, say, calculus, statistics, and computer programming.

About the book Calculus can be a topic many students struggle with, especially those without a solid mathematic background. In the first edition of Calculus For Dummies, the groundwork was laid for those interested in this discipline. This updated second edition includes: • • • • • • •

Foundational review of algebra, trigonometry, and pre-calculus concepts Sequences and series Common functions and how to graph them Approximating area with integration Explanations and practical examples that mirror today's teaching methods Relevant cultural vernacular and references Standard For Dummies materials that match the current standard and design

13


Study Aids

Algebra II Workbook For Dummies, 2nd Edition Mary Jane Sterling WHY TO BUY Algebra II introduces students to complex algebra concepts in preparation for trigonometry and calculus. In this revised edition of Algebra II Workbook For Dummies, high school and college students will work through the types of Algebra II questions they’ll see in class, including systems of equations, matrices, graphs, and conic sections. INFORMATION

Author biography Mary Jane Sterling (Peoria, IL) is the author of Algebra I For Dummies, Algebra I Workbook For Dummies, 1,001 Algebra I Practice Problems For Dummies, Algebra II For Dummies, and several other For Dummies titles. She has been at a Professor of Mathematics at Bradley University in Peoria, Illinois for more than 30 years, teaching algebra, business calculus, geometry, finite mathematics, and whatever interesting material comes her way.

ISBN13: 978-1-118-86703-7 Publication Date: June 9, 2014 Price: US$ 19.99 Pages: 312 Trim Size: 20.32 x 25.40 cm.

Features •

Algebra II Workbook For Dummies 2E joins our lineup of successful related For Dummies algebra titles, which include: o Algebra II Workbook For Dummies o Algebra II For Dummies

High School students who take algebra I, geometry, algebra II, and one additional high-level math course are much more likely to do well in college math. (ACT) Algebra II Workbook For Dummies tracks to the topics covered in a typical second-year Algebra class at the high school level and a typical second semester college Algebra course. It’s packed with practice on all of the key algebra II topics students will face. In 1986, less than half of all 17 year-olds (44%) had completed Algebra II, and for Black and Hispanic students, the rate was less than a third. Completing Algebra II is now commonplace. In 2012, about three-fourths of students completed Algebra II, and the race/ethnicity gaps associated with taking the course have narrowed significantly. (NAEP) A recent report by ACT Inc. (American College Testing) showed that over a quarter of ACT-tested 2012 high school graduates did not meet any of the four college readiness benchmarks in mathematics, English, reading and science. A typical American school day finds some six million high school students and two million college freshmen struggling with algebra. One in four ninth graders fail to finish high school – algebra cited as the major academic reason (nytimes.com, 2012). Algebra II Workbook For Dummies will give students at any level hundreds of extra practice opportunities to help hone their understanding of Algebra II topics. Of all who embark on higher education, only 58 percent end up with bachelor’s degrees. The main impediment to graduation: freshman math. The City University of New York found that 57 percent of its students didn’t pass its mandated algebra course (nytimes.com). Algebra II Workbook For Dummies tracks to

• • •

About the book With example problems on every topic and hundreds of practice problems and solutions, Algebra II Workbook For Dummies, Second Edition will give students the extra practice they need to succeed in their high school or college level Algebra II course.

14


Self-Help

Dad's Guide To Pregnancy For Dummies 2nd Edition Mathew Miller and Sharon Perkins WHY TO BUY When it comes to pregnancy, men's roles have changed so much in the last few decades that expecting fathers can't always turn to their own fathers for information and advice. This new edition of Dad's Guide to Pregnancy For Dummies featuring 20% new and updated content will provide practical, handson information for fathers-to-be, covering all of the logistical, physical and emotional aspects of pregnancy from the dad's point of view. INFORMATION

Author biography Mathew Miller is a writer, editor and stay at home dad and Sharon Perkins, RN is the author of several Dummies books including Breastfeeding For Dummies.

ISBN13: 978-1-118-85865-3 Publication Date: July 14, 2014 Price: US$ 16.99 Pages: 384 Trim Size: 13.97 x 21.59 cm.

Features •

Dad's Guide To Pregnancy For Dummies, 2nd Edition, will join a successful list of pregnancy titles in the For Dummies brand. Pregnancy For Dummies has sold through more than 110,000 net units across three editions since 1999. The first edition of Dad's Guide To Pregnancy For Dummies has sold almost 16,000 units since 2010. From January 2013 to present, this title averages over 70 copies per week.

A University of Michigan study finds that one in five pregnant women may be experiencing symptoms of depression, nd but few are getting help for it. (University of Michigan Health System). Dad's Guide to Pregnancy For Dummies, 2 Edition will give dads the lowdown on logistical, physical, and emotional aspects of pregnancy and also provide advice on being a supportive partner during (and after) pregnancy.

One of the most typically feared aspects of pregnancy for expecting fathers is labor. From a primer on Lamaze and other natural and drug-assisted childbirth methods to understanding birth plans and talking to their partner about the father's role on delivery day, Dad's Guide to Pregnancy For Dummies will arm new dads with the information they need to take the fear out of the birth of their child

15


Self-Help

Innovative Presentations For Dummies Ray Anthony and Barbara Boyd WHY TO BUY The ever-tightening economy, competition and technology have made focused and innovative presentations an essential part of doing business. Winning Presentations For Dummies offers practical step-by-step tactics for identifying your audience and their needs and innovative ideas to out-present competitors and impress colleagues with superior, compelling, and creative presentations. INFORMATION

Author biography

Ray Anthony is one of the nation's premier experts in business and sales presentations. ISBN13: 978-1-118-85665-9 Ray has helped Fortune 500 clients close multi-million dollar deals by designing and Publication Date: June 30, 2014 developing extraordinarily innovative, "solution-selling" presentations with superior Price: US$ 26.99 value propositions for his clients. As a professional sales trainer, consultant, and Pages: 384 performance coach , he has individually coached over 1,000 sales professionals and Trim Size: 18.73 x 23.50 cm. executives and worked with NASA, the CIA and many of the top corporations in the Fortune 500 list in diverse industries such as technology, energy, and healthcare. He is the author of six books, including

Killer Presentations With Your iPad.

Barbara Boyd has worked as a marketing and sales consultant for more than ten years in the high-tech industry. She is the author of AARP iPad: Tech To Connect and iCloud and iTunes Match In-A-Day For Dummies. She is co-author (with Joe rd Hutsko) of iPhone All-In-One For Dummies, Macs All-In-One For Dummies, 3 edition, and (with Christine Martinez) The Complete Idiot's Guide to Pinterest Marketing. Barbara is also a contributor to the forthcoming book Killer Presentations With Your iPad, written by Ray Anthony and Bob LeVitus. Features • • • • •

No matter what your line of work, it's only getting harder to avoid death by PowerPoint. Since Microsoft launched the slide show program 22 years ago, it's been installed on no fewer than 1 billion computers; an estimated 350 PowerPoint presentations are given each second across the globe.(BusinessWeek) With ever-changing technological advances, many people are now using new tools for presenting information. PowerPoint competitors are springing up all over the place and online solutions--like Sliderocket and Google Presentations--are starting to give PowerPoint a run for its money. Presenters no long have to worry about possible what-ifs when it comes to online integration of new presentation software. Many applications allow users to easily upload and download presentations online. The visual aspect of a presentation is definitely an importance, yet people are often lacking in desktop publishing skills. Programs such as Prezi, a rising favorite, allow users the opportunity to create eye-catching slides and visuals with its easy design tools. Planning presentations can be overwhelming. Presenters need to make sure they're getting their point across, but not bogging down their audience with too much data. People retain 20% of what they hear, 50% of what they see and up to 90% of what they touch or feel (ActionCoach).

About the book Winning Presentations For Dummies will help readers to: •

Prepare innovative presentations that speak to the audience

Be an effective presenter in different types of situations

Understand and cater to the audience

Create effective visual materials using technology and/or props

16


Self-Help

Mindfulness at Work For Dummies Shamash Alidina and Juliet Adams WHY TO BUY Whether you're an employee seeking to reduce stress and improve attentiveness, or an employer looking to create a more mindful working environment, Mindfulness at Work For Dummies can help. It is packed full of useful tips to incorporate mindfulness into your working day and reap the benefits of a more attentive working life.

INFORMATION

Author biography

Shamash Alidina is a professional mindfulness trainer, teacher and lecturer. Shamash ISBN13: 978-1-118-72799-7 has over 10 years' experience teaching mindfulness in schools and on university Publication Date: April 14, 2014 courses. He currently runs mindfulness-based stress reduction (MBSR) and mindfulness- Price: US$ 24.99 based cognitive therapy (MBCT) courses. Shamash is the author of Mindfulness For Pages: 384 Dummies and Relaxation For Dummies. Trim Size: 18.73 x 23.50 cm. Juliet Adams has over 20 years' experience in learning and development in the corporate environment. Juliet now acts as a consultant to organisations seeking to find psychology-driven solutions to improving creativity and productivity, as well as running Mindfulnet, a respected mindfulness resource. In February 2011 she organized the first Mindfulness in the Workplace conference in the UK, featuring speakers including Ruby Wax, Shamash Alidina and Gladeana McMahon (author of Positive Psychology FD). Features •

• • •

In 2011/12 there were 428,000 cases of work-related stress (HSE survey), often leading to high absenteeism, poor performance and productivity, and low morale. Mindfulness principles are becoming crucial to business success, helping organisations to become more productive by minimising stress and ‘mindless' behaviour and increasing creativity. The benefits of practising mindfulness in the workplace are far-reaching -- as well as providing an opportunity to clear the mind of distractions and return refreshed to your workspace, mindfulness can help to improve decision making and communication skills. Several major international companies, including Google, AOL Time Warner, eBay, Reebok and AstraZeneca have integrated mindfulness into the workplace Interest in mindfulness and its applications continues to grow. This title's focus on the business environment would be an excellent addition to the franchise.

About the book Slow down, reduce stress and boost your productivity! Mindfulness at Work For Dummies provides essential guidance for employees at all levels of an organization who are seeking to work more mindfully. It explains how mindfulness can help minimize stress at work, offers advice for employers wishing to implement mindful practices into the workplace, and provides leaders and mentors within an organization with the tools they need to become more effective leaders and coaches. The audio download will contain guided meditations suited to workplace scenarios, a core feature of mindfulness meditation programmes.

Mindfulness at Work For Dummies includes: • • • • •

An introduction to mindfulness, and how it can help improve working behaviour An explanation of how the brain retains new mindful working patterns... with a bit of practice! Useful tips on incorporating mindfulness into your working day How organisations can benefit from implementing mindful approaches to work Guidance for leaders on how mindfulness can help develop their leadership qualities

17


Health & Fitness

Yoga For Dummies, 3rd Edition Larry Payne, PhD WHY TO BUY Yoga has been bringing health and peace of mind to millions of people for five millennia. Whether a beginner or a Yoga teacher, Yoga For Dummies, 3rd Edition, will show readers how to get up to speed on the fundamentals of Yoga, whether they're participating in a class or practicing it on their own. INFORMATION

Author biography

Larry Payne, Ph.D. is the founding president of the International Association of Yoga ISBN13: 978-1-118-83956-0 Therapists. Payne was selected as a Yoga expert by, The World Economic Forum, Publication Date: June 17, 2014 WebMD, Reader's Digest, Rodale Press, Yoga Journal and named "One of America's Price: US$ 19.99 most respected Yoga teachers" by The Los Angeles Times. He is also co-founder of the Pages: 408 (estimated) Yoga curriculum at The UCLA School of Medicine, and Founding Director of the Yoga Trim Size: 18.73 x 23.50 cm. Therapy Rx & Prime of Life Yoga certification programs at Loyola Marymount University. He is featured in the DVD's series Prime of Life Yoga and Yoga Therapy Rx. He is a featured health blogger in the Huffington Post, www.samata.com and regularly receives media requests from print and broadcast media as well as online publications for interviews. Most recently, three upcoming issues in AARP magazine on Yoga for ages 50, 60 & 70.

Features •

Yoga stretches can improve overall fitness -- which benefits weight loss -- through improved flexibility and strength, as well as higher levels of balance and range of motion. People who participate in yoga typically face a lessened chance of injury during regular aerobic workouts that require your larger muscles to move rapidly over a sustained period (livestrong.com).

Perfect RX for Chronic Pain: Recent studies in people with chronic low-back pain suggest that a carefully adapted set of yoga poses may help reduce pain and improve function (the ability to walk and move). Studies also suggest that practicing yoga (as well as other forms of regular exercise) might have other health benefits such as reducing heart rate and blood pressure, and may also help relieve anxiety and depression (nccam.nih.gov).

One NCCAM-funded (National Center for Complementary and Alternative Medicine) study of 90 people with chronic low-back pain found that participants who practiced Iyengar Yoga (emphasis on detail, precision and alignment in the performance of posture and breath control) had significantly less disability, pain, and depression after 6 months. In addition to key Yoga postures to ease stress, anxiety, and depression, Yoga For Dummies, 3rd Edition, will devote new coverage to moves to reduce back pain, knee pain, carpal tunnel syndrome, and other chronic pain conditions.

About the book In this new edition featuring over 20% new and updated content, consumers will learn: • • • • • • •

The basic postures along with helpful photos and illustrations to learn the proper sitting postures, standing postures, balancing exercises, bends, twists, and more The art (and exercise) of R&R -- Relaxation techniques that work and how having a healthy attitude and practicing Yoga safely can relieve stress Yoga through the ages -- The latest tips and poses for Mid-lifers, seniors, and even kids Yoga and pregnancy -- The latest (and safest) techniques for Yoga during and after pregnancy The latest techniques for breathing properly D-I-Y Yoga programs The use of props in Yoga routines

18


Health & Fitness

Acid Reflux Diet For Dummies Patricia Raymond and Michelle Beaver WHY TO BUY

Gastroesophageal reflux disease (GERD)--a digestive condition characterized by a surplus of gastric acid that backs up into the esophagus and damages fragile tissues--causes pain and suffering for millions of people each day. Now, in Acid Reflux Diet & Cookbook For Dummies, our expert authors will offer hands-on, valuable information for all those seeking relief from acid reflux symptoms. INFORMATION

Author biography Patricia Raymond, MD, FACP, FACG, a gastroenterologist, is one of the most respected voices in the field of digestive health, including acid reflux. Her articles, books, and former NPR radio show help people function better south of the esophagus. Dr. Raymond is a fellow with the American College of Gastroenterology, and is a member of and frequent keynote quest speaker for the Society of Gastroenterology Nurses and Associates. Michelle Beaver is the editor of EndoNurse magazine.

ISBN13: 978-1-118-83919-5 Publication Date: September 8, 2014 Price: US$ 22.99 Pages: 336 Trim Size: 18.73 x 23.50 cm.

Features • •

• • • • •

America's fastest growing cancer: Silent reflux the movement (or reflux) of stomach contents back up into the esophagus) the precursor to esophageal cancer that plagues 50 million Americans is often misdiagnosed. Silent reflux is acid reflux that does not produce heartburn or indigestion. (Doctoroz.com, 10-12) What makes silent reflux different than heartburn is that the silent reflux sufferer may be unaware of having it, and his or her doctor may not suspect the diagnosis. Many people with silent reflux have never even once experienced classic heartburn. The most common silent reflux symptoms are hoarseness, chronic cough, throat-clearing, post-nasal drip, sinusitis, sore or burning throat, difficulty swallowing, shortness of breath, snoring, sleep apnea, bad breath, tooth decay, asthma, and COPD. (Jamie Koufman, MD, F.A.C.S. Founder & Director, Koufman Reflux Director) Approximately 10 to 40% of patients with Gastro Esophageal Reflux Disease (GERD) fail to respond to medical treatments and need something more permanent, including one of many surgical treatments. While the primary focus of Acid Reflux Diet & Cookbook For Dummies will cover diet and lifestyle modifications, sufferers may want to consider alternatives if diet, lifestyle, supplements/medications, etc. won't give them any relief. For those who've tried everything and can't get any improvement, Acid Reflux Diet & Cookbook For Dummies will offer a chapter on the latest surgical options including the new surgical implant Linx. While there are medications to treat acid reflux -- and symptom managing medicine, like antacids, as well -- many people who suffer from acid reflux can treat their conditions exclusively with non-medical therapies. Here are just some with a proven track-record which will be covered more extensively in the book: Sleeping on your left side: Research shows that sleeping on your stomach can worsen acid reflux and, according to one team at Stanford, sleeping on your left side is more helpful than sleeping on your right Eating smaller meals: Large meals that overwhelm the esophageal sphincter and fill the stomach can amplify an acid reflux problem. Chewing sugar-free gum: Sugarless gum can help alleviate heartburn by increasing the production of saliva which, with its alkaline properties, helps neutralize acid Adding herbal supplements: Several herbs, including licorice root, slippery elm and tumeric, have been shown to help by creating a coating along the lining of the esophagus, essentially protecting it from acid.

About the book In Acid Reflux Diet & Cookbook For Dummies, readers get a detailed yet completely digestible explanation of how and why this condition begins and all the ways that diet and lifestyle can bring relief. Featuring over 60 healthful, practical, tasty recipes, plus savvy tips on navigating the supermarket, and eating out, Acid Reflux Diet & Cookbook For Dummies will also include specific tips and advice to help readers during the worst times of the year for reflux sufferers--the holiday season. 19

19


Musical Instruments

Bass Guitar For Dummies 3rd Edition Patrick Pfeiffer WHY TO BUY Learning to play a bass guitar is exciting, but getting started can often be confusing. What kind of bass to pick up, which accessories are necessary and which are simply nice to have, whether to take formal lessons, and many other variables effect the first-time musician. Bass Guitar For Dummies, 3rd Edition, takes readers from selecting their first instrument and setting up equipment through playing their first tunes. INFORMATION

Author biography

Patrick Pfeiffer (New York, New York) is a professional bassist, composer and bass coach ISBN13: 978-1-118-74880-0 in New York City. Pfeiffer's former clients include Adam Clayton of U2, Polygram, Red Publication Date: March 24, 2014 Ant Records, Arista Records, and other major labels. He has recorded with George Price: US$ 24.99 Clinton, Phoebe Snow, Jimmy Norman (Coasters), Paul Griffin (Steely Dan), Bernard Pages: 408 Purdie (Steely Dan), Carlos Alomar (David Bowie), Mike Kissel's KMA All-Stars, and the Trim Size: 18.73 x 23.50 cm. Gary Corwin All-Stars to name a few. Patrick is one of the featured performers and instructors at Gerald Veasley's famous annual Bass Boot Camp in Reading, Pennsylvania. Bass Boot Camp is one of the biggest bass events in the United States and features very high profile bass players in concerts and clinics (lectures and master classes) and is attended by more than 600 bass students and enthusiasts.

Features •

• •

Large bass player market: According to latest Music Trades annual music industry census, the total U.S. fretted instrument market was nearly $1.55 billion in 2011, with bass guitars comprising $50 billion. Whether playing funk, soul, rock, blues, country, or anything in between, the bass is at the heart of the band, providing a rhythmical foundation for all popular music. Success of prior editions: Since the first edition was released in 2003, Bass Guitar For Dummies has sold through more than 95,000 units across two editions and is currently selling nearly 100 units per week in 2013 in the U.S. Bass Guitar For Dummies continues to stand at the top among all competing trade titles. Popularity: The popularity and response to Bass Guitar For Dummies remains extremely positive in the US and globally, with international English reader reviews all very favorable at Amazon.com (plus Amazon.ca and Amazon.co.uk), with average ratings of 4+ stars out of 5 at all sites. Outside of the U.S., Bass Guitar For Dummies sells thousands of copies every year and it has also been translated in nearly a dozen languages. Product differentiation: Our title continues to be much more comprehensive and content-heavy than anything else on the market, and includes access to audio downloads and online video content that complements the concept coverage in the book, giving readers the option of supplementing their reading with additional visual learning online. Combined with our author's reach and Dummies brand awareness and trust, the breadth of content we're offering enables us to grow our market share and remain the top-selling bass title available.

About the book Bass Guitar For Dummies, 3rd Edition, takes readers from selecting their first instrument and setting up equipment through playing their first tunes. This new edition provides the opportunity to present readers with fresh and updated practice lessons, teaching techniques and examples, and ensures that this title maintains its success as the leading print resource for learning to play the bass. In addition to updated content in the book, this revision includes numerous videos created and uploaded to dummies.com to further help readers refine their skills with the bass guitar.

20 20


Complete List of Titles, February - August, 2014

ISBN

Author

9781118748862

Collier

9781118801635

Roberts

9781119941873

Muth

9781118615775

Krantz

9781118779613 9781118758007 9781118725757

Graham

9781118821510

Bucci

9781118834664

Browning

9781118816172

Rothman

9781118746400

Ferguson

9781118772225

Sweezey

9781118848050

Kelly

9781118833353

Thomas

9781118770467

eBay For Dummies, 8th Edition Flipping Houses For Dummies, 2nd Edition Charity and Philanthropy For Dummies

Investment Banking For Dummies Technical Analysis For Dummies, 3rd Rockefeller Edition Consumer Dummies Accounting All-in-One For Dummies Consumer Planning For Long-Term Care For Dummies Dummies

9781118615898

9781118837344

Title

Frontier Markets For Dummies Credit Repair Kit For Dummies, 4th Edition Grant Writing For Dummies, 5th Edition Lead Generation For Dummies MSP For Dummies Marketing Automation For Dummies Sage Instant Accounts For Dummies

Business Networking For Dummies Starting a Business For Dummies, 4th Barrow Edition Running Great Meetings & Workshops Pryce-Jones For Dummies

9781118856659

Anthony

9781118816189

Vahl

9781118775196

Griswold

9781118833667

Jones

9781118884928

Tyson

Innovative Presentations For Dummies Facebook Marketing All-in-One For Dummies, 3rd Edition Landlord's Legal Kit For Dummies Decision Making For Dummies Investing For Dummies, 7th Edition

Pages

Release Date

408

1/21/2014

384

1/21/2014

400

1/27/2014

384

2/3/2014

360

2/17/2014

744

3/3/2014

360

3/3/2014

360

3/10/2014

408

3/17/2014

336

3/24/2014

384

3/24/2014

368

3/31/2014

312

4/7/2014

320

4/21/2014

320

4/28/2014

416

5/12/2014

336

5/12/2014

384

6/9/2014

696

6/9/2014

408

6/16/2014

384

7/14/2014

456

7/14/2014

Subject BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS


Complete List of Titles, February - August, 2014

ISBN

Author

9781118844861

Burghall

9781118871287

Burns

9781118852989

Reuting

9781118853283

Boyd

9781118603628

Elad

9781118408032

Lowe

9781118832769 9781118407806

Marmel Burd

9781118407813

Burd

9781118791615

SabinWilson

9781118822142

Wong

9781118791783

Crager

9781118792384

Beegel

9781118822104

Hutsko

9781118832127

Cordeiro

9781118855942

Sarna

9781118871928 9781118823774 9781118844359

Trend Trading For Dummies Limited Liability Companies For Dummies, 3rd Edition 1,001 Accounting Practice Problems For Dummies

Consumer Dummies PHR / SPHR Exam For Dummies

9781118822210

9781118862377

Title Lean Six Sigma Business Transformation For Dummies

LinkedIn For Dummies, 3rd Edition Java All-in-One For Dummies, 4th Edition Sage Timeslips For Dummies Java For Dummies, 6th Edition Beginning Programming with Java For Dummies, 4th Edition WordPress For Dummies, 6th Edition Salesforce.com For Dummies, 5th Edition Facebook All-in-One For Dummies, 2nd Edition Infographics For Dummies Macs All-in-One For Dummies, 4th Edition Gamestar Mechanic For Dummies

Evernote For Dummies, 2nd Edition Chambers iMac For Dummies, 8th Edition Java For Dummies eLearning Course Mueller Access Code Card (12 Month Subscription) C++ For Dummies, 7th Edition Davis Linux All-in-One For Dummies, 5th Dulaney Edition

9781118862346

Chambers

9781118851777

Rohde

9781118823781

Mueller

9781118903407

Williamson

MacBook For Dummies, 5th Edition GameMaker: Studio For Dummies C++ All-in-One For Dummies, 3rd Edition Getting a Big Data Job For Dummies

Pages

Release Date

Subject

320

8/11/2014

384

8/18/2014

384

8/25/2014

456

12/15/2014

480

4/20/2015

384

1/21/2014

COMPUTERS

960

3/17/2014

COMPUTERS

408 432

3/24/2014 3/24/2014

COMPUTERS COMPUTERS

408

4/7/2014

COMPUTERS

432

4/7/2014

COMPUTERS

432

4/14/2014

COMPUTERS

600

4/14/2014

COMPUTERS

320

4/21/2014

COMPUTERS

888

4/21/2014

COMPUTERS

352

4/21/2014

COMPUTERS

384

4/28/2014

COMPUTERS

408

4/28/2014

COMPUTERS

n/a

5/19/2014

COMPUTERS

456

5/27/2014

COMPUTERS

816

6/9/2014

COMPUTERS

408

7/7/2014

COMPUTERS

352

7/7/2014

COMPUTERS

888

7/14/2014

COMPUTERS

336

8/11/2014

COMPUTERS

BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS


Complete List of Titles, February - August, 2014

ISBN

Author

9781118891452

Mueller

9781118841556

Anderson

9781118844182

Hussain

9781118791264

Foley

9781118871164 9781118764275 9781118790564

Snyder

9781118839560

Payne

9781118867068

Rogers

9781118830673

Wasserman

9781118858653

Miller

9781118825723

Stone

9781118839195

Raymond

9781118880845

Samaan

9781118307595

Lang

9781118307649

Cronin

9781118775172 9781118817780 9781118745014 9781118791981 9781118827413

Python for Data Science For Dummies Bartending For Dummies, 5th Edition

Consumer Dummies Green Smoothies For Dummies TEFL Lesson Plans For Dummies Maxom Glycemic Index Diet For Dummies, Reffetto 2nd Edition

9781118615805

9781118679999 9781118676158

Title Beginning Programming with Python For Dummies Data Science For Dummies

Adrenal Fatigue For Dummies Yoga For Dummies, 3rd Edition Cooking with Chia For Dummies Plant-Based Diet For Dummies Dad's Guide To Pregnancy For Dummies, 2nd Edition Pregnancy For Dummies, 4th Edition Acid Reflux Diet For Dummies DASH Diet For Dummies British History For Dummies Audiobook

Irish History For Dummies Audiobook First World War For Dummies Lang Scottish History For Dummies Knox ASVAB AFQT For Dummies, 2nd Powers Edition Consumer ASVAB AFQT For Dummies, 2nd Dummies Premier Edition 1,001 Grammar Practice Problems For Woods Dummies Basic Math and Pre-Algebra For Zegarelli Dummies, 2nd Edition Trigonometry For Dummies, 2nd Sterling Edition

Pages

Release Date

Subject

456

8/18/2014

COMPUTERS

384

9/8/2014

COMPUTERS

432

12/8/2014

COMPUTERS

384

1/21/2014

COOKING

304

8/11/2014

COOKING

336

4/7/2014

408

1/27/2014

336

2/17/2014

408

5/27/2014

312

6/16/2014

360

6/23/2014

384

6/23/2014

456

7/21/2014

336

8/18/2014

360

8/18/2014

EDUCATION HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS HEALTH & FITNESS

600

12/14/2012

HISTORY

600

12/14/2012

HISTORY

384 384

5/12/2014 7/21/2014

336

7/21/2014

336

7/21/2014

312

3/24/2014

HISTORY HISTORY JUVENILE NONFICTION JUVENILE NONFICTION LANGUAGE ARTS

384

1/27/2014

MATHEMATICS

384

2/17/2014

MATHEMATICS


Complete List of Titles, February - August, 2014

ISBN

Author

9781118496718

Jones

9781118867037

Sterling

9781118791295

Ryan

9781118776049 9781118853320 9781118768174

Calculus For Dummies, 2nd Edition Consumer 1,001 Statistics Practice Problems For Dummies Dummies Consumer 1,001 Pre-Calculus Practice Problems Dummies For Dummies EMT Exam For Dummies, Premier Hsieh Edition

9781118746332

Evans

9781118748800

Pfeiffer

9781118769539 9781118875049

Julin English Consumer Dummies

9781118872024 9781118307601

Kuhnke

9781118770542 9781118680032

Richardson Ryan

9781118699515

Douglas

9781118825778

Holzner

9781118828076

Winter

9781118853153 9781118853245

Title 1,001 Calculus Practice Problems For Dummies Algebra II Workbook For Dummies, 2nd Edition

Consumer Dummies Consumer Dummies

9781118305287

Alidina

9781118307618

Purdie

9781118307632

Alidina

9781118307625

Cooper

Banjo For Dummies: Book + Online Video & Audio Instruction, 2nd Edition Bass Guitar For Dummies, Book + Online Video & Audio Instruction, 3rd Edition Mandolin Exercises For Dummies Logic Pro X For Dummies Guitar All-In-One For Dummies, 2nd Edition Body Language For Dummies Audiobook Social Psychology For Dummies Willpower For Dummies Wedding Planning For Dummies, UK Edition Physics I Workbook For Dummies, 2nd Edition Organic Chemistry I For Dummies, 2nd Edition 1,001 Physics Practice Problems For Dummies 1,001 Biology Practice Questions For Dummies Relaxation For Dummies Audiobook Life Coaching For Dummies Audiobook Mindfulness For Dummies Audiobook Business NLP For Dummies Audiobook

Pages

Release Date

Subject

648

4/21/2014

MATHEMATICS

312

5/19/2014

MATHEMATICS

384

6/9/2014

MATHEMATICS

456

6/16/2014

MATHEMATICS

456

9/15/2014

MATHEMATICS

336

7/21/2014

MEDICAL

384

1/21/2014

MUSIC

408

3/3/2014

MUSIC

264 408

4/21/2014 6/23/2014

MUSIC MUSIC

696

7/21/2014

MUSIC

600

12/14/2012

PSYCHOLOGY

384 192

6/9/2014 6/23/2014

PSYCHOLOGY PSYCHOLOGY

432

5/12/2014

REFERENCE

336

3/24/2014

SCIENCE

408

4/14/2014

SCIENCE

456

7/14/2014

SCIENCE

432

2/16/2015

SCIENCE

256

1/27/2012

SELF-HELP

600

12/14/2012

SELF-HELP

600

12/14/2012

SELF-HELP

600

12/14/2012

SELF-HELP


Complete List of Titles, February - August, 2014

ISBN

Author

9781118727997

Alidina

9781118510544

Morgan

9781118678237 9781118770504 9781118661642 9781118825686

Title Mindfulness at Work For Dummies

Baseball For Dummies, 4th Edition Zimmer LSAT For Dummies, Premier 2nd Hatch Edition Chopdar UKCAT For Dummies, 2nd Edition Beveridge Teacher's Skills Tests For Dummies 1,001 GRE Practice Questions For Woldoff Dummies

Pages

Release Date

Subject

384

3/24/2014

SELF-HELP

384

2/17/2014

SPORTS & RECREATION

432

2/17/2014

STUDY AIDS

352 360

3/24/2014 5/12/2014

STUDY AIDS STUDY AIDS

432

2/16/2015

STUDY AIDS


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