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Innovative, environmentally sustainable and solution-focused printing BY SADIE BECKMAN

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f you have created, grown, harvested, sourced or manufactured a product, you'll know how much hard work is involved in getting it on shelves and in front of customers. Showcasing the fruits of your labour to the world in innovative packaging that does its job, tells just the right story and is both environmentally and economically viable is vital to your product's success. But where to start? Well, if you like the quality look and feel of the magazine you are holding, read on.

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‌ packaging is far more than just an outer layer used to contain or transport goods. Bluestar, the company that prints WildTomato, is a highly innovative, environmentally sustainable, solutionfocused business that can take care of printing, packaging and just about anything else related to that you can think of. And, unlike some alternatives, they keep you in the loop throughout to make sure you end up with exactly what you want.

The old adage 'don't judge a book by its cover' is one that certainly doesn't apply to the most successful product packaging. In fact, it could well be said that the opposite holds true. Boxes, containers, display dispensers, holders, wraps — whatever form it takes, packaging is far more than just an outer layer used to contain or transport goods. It represents the vital first eye contact between a customer and a product, and it can make or break a crucial moment of interaction in a split second as the customer judges what might be inside. Good packaging needs to be aesthetically appealing, attractive and engaging as well as representing its content in such a way that customers can't resist engaging with and buying the product. It needs to align with the philosophical and ethical position of a company and to speak subliminally to the product's target market with far more than only the wording printed on it. It needs to do its job, containing a product in the best

Profile for WildTomato

WildTomato October 2019  

Garden Marlborough | Self-Publishing | First Encounters | Fashion | Astrolabe Wines | Nova Scotia | Art Collector | STEM | Jester House | Ho...

WildTomato October 2019  

Garden Marlborough | Self-Publishing | First Encounters | Fashion | Astrolabe Wines | Nova Scotia | Art Collector | STEM | Jester House | Ho...