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Savoring – and Saving – China’s Artisan Teas Jean Alberti Founder

Wild & Bare Co. www.wildandbare.com jalberti@wildandbare.co m

© 2012 World Tea Expo


Generic vs. Artisan Tea Tea is seldom marketed based on origin

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The Lipton Formula Commercial teas are blended for taste, not purity

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Artisan Tea Can tea have terroir?

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The Tea Tradition For millennium, tea was harvested by hand

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The Modern Tea Business Ancient traditions are being replaced by industrialization

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Tea Meets Temptation Demand for artisan tea now outstrips supply

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Soil Secrets The earth’s moisture helps shape a tea’s character

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Different Soils, Different Teas Some soil colors are superior to others

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Vintage Tea Every so often, climactic factors combine to create a peak vintage

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Six Environmental Factors Location, moisture level, climate, altitude, latitude and terroir

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China’s Wild West Home of the world’s largest and oldest tea trees

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Time That Refines The only tea that gets better with age

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The Most Elusive Tea Yellow tea is among the rarest of teas, a leaf of legend

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A Fading Art Traditional techniques for preparing yellow tea are rapidly disappearing

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Tea Buyer Beware Few consumers have the training to differentiate the true from the fake

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Thank you for attending Savoring – and Saving – China’s Artisan Teas

Jean Alberti Founder

Wild & Bare Co. www.wildandbare.com jalberti@wildandbare.co m This Power Point is the intellectual property of the presenter and copyrighted by World Tea Expo. Permission to print or disseminate all or part of this presentation is granted provided that the copies are not made or distributed for commercial advantage and that the title and authors of the presentation appear on the printouts. To copy or disseminate otherwise, or to republish in any form, requires written permission from the authors and World Tea Expo.

© 2012 World Tea Expo

Savoring – and Saving – China’s Artisan Teas  

WildandBare offers a variety of Chinese Artisan Teas including Organic Green Tea, Black Tea & Hebal Tea for tea lovers through out the world...