Page 1

Special Edition NOVEMBER 2017




EFFORT INTEGRITY Peruvian Canneries Meeting Speech 75 Years of Leadership War Experiences

Operation Tokyo Wilbur-Ellis Environmental Program Carnation Company Leaders Man With a Heart Veteran Z.Z. Pai

SERVICE Business-Education Day



Visit to the United States Cycle for Solidarity Branstetter Impressed by Australian Development An Invitation from John Thacher

Alec Forbes Honored Response to Refugee Needs Lend a Hand to China's Earthquake Victims Quality Feed Management


Foothold in Asia-Pacific Turf Market

Bill Griffin Honored

ACCOUNTABILITY Western Division News - Malaga Safety First ResponsibleAg Certification World Affairs Are Your Affairs Unsung Hero Award Environmental Respect Awards

LETTER FROM THE EDITOR The WilCon Trader has been uniting Wilbur-Ellis employees across the world for 70 years. Before the internet, email and social media, the WilCon Trader allowed employees to share our business success, global adventures, new territories and companies acquired, corporate support improvements and personal milestones, just to name a few. In this special archive edition of the WilCon Trader, we are delighted to share with you a sampling of articles that span the last 70 years of our business. And, though the term IDEAS to describe our core values – Integrity, Diversity, Effort, Accountability and Service – is not 70-years old, it’s evident that we have been living these values all along. Whether demonstrating our integrity by partnering with Food Industries Laboratory in 1955 at our Peruvian cannery to insure the purity and high quality of our product, encouraging diversity through our EveryONE Matters program, highlighting our efforts in our communities, being accountable through our ResponsibleAg certifications, or supporting our communities through our Impact Fund, it’s clear these values are truly at the core of who we are as a company and as individuals. What was even more interesting to see was how often our employees demonstrate multiple core values at once, both in their everyday business and in our support of our communities. To celebrate 70 years of the WilCon Trader, we have digitized every single issue and that archive is now available on WEconnect. I hope you’ll take the time to browse these archives and flip through our amazing company history over the last seven decades. Inside, as an insert we’ve also included the entire first issue of the WilCon Trader in its original layout, typos and all, published this same month seventy years ago. The publication has come a long way, but it’s evident that it’s always been a labor of love from the start. Please note that since we’ve reproduced these historical articles verbatim, you will notice not only the typographical errors, but also cultural terms and opinions reflecting that point in time. These reproductions should not be read as an endorsement, or as a representation of who we are as a company and global citizen today. I’m also delighted to share that the WilCon Trader was recently named a finalist in PRNews’ Platinum PR Awards for best internal publication alongside Tiffany & Co. and SAP North America, which is not bad company for this prestigious award. Though we did not take top honors, we were pleased to accept an honorable mention award, and there’s always next year! Sincerely,

Katherine Fordon Editor-in-chief, WilCon Trader Corporate Communications Manager







Volume VIII

Number 6

The very modern and efficient canneries of Peru, in which Southern Star Tuna and Bonito are packed, take every precaution possible to ensure the purity and fine quality of their product. In their ambitious program to put out only the best, they have for years had the assistance of Food Industries Laboratory, a Peruvian concern that provides a most rigid inspection service covering the product from the time the raw fish arrives in the plants until the cans are perfectly packed and properly labeled. “Tight control” is the term used by F.I.L. to describe the character of its service. At the head of Food Industries Laboratory is Donald Roberts, a technical fisheries expert who has since 1950 built up a reputation for impartial

especially concentrated on England, since a large volume of Peruvian canned bonito is shipped to the British Isles and is also subject to the same rigid F.I.L. inspection. Don is now in the United States and during his absence the work of the Food Industries Laboratory is carried on by his five able assistant inspectors. In addition to the continuous cannery control, the product is carefully checked at the Peruvian Government Laboratory Food Industries Laboratory Staff in Callao by a staff of chemists and Peru, 1955 bacteriologists headed by Dr. Zumaeta. Peruvian canners naturally cooperate honesty among the canners of Peru. At wholeheartedly in this program, with the present time Roberts is enjoying a the gratifying result that their product three-month leave. He and Mrs. Roberts is enthusiastically received in the great first spent a month touring in Portugal, U.S. market, as well as in England and Spain, Italy, Switzerland, France, and other countries to which it is shipped.


Volume LX

Number 1

"Wilbur-Ellis Company's strong position today is the result of a basic business belief that the responsibility of this Company is to our customers and to the integrity of our contracts. We provide what we promise. We believe, as well, that Wilbur-Ellis employees wish to make a significant contribution to the Company's success and that, through constant training and proper job structure, employees can be productive and personally satisfied" — Brayton Wilbur, Jr.




Volume L

Number 2

Seventy-five years ago, on June 29, 1921, Brayton Wilbur, Floyd Ellis and Tom Franck formed a partnership specializing in the trading of fishing by-products. Within two years, the partnership became the Wilbur-Ellis Company. Mr. Ellis was bought out by his two partners in roughly 10 years, and Mr. Franck was killed in an automobile accident in the mid-1950s. Brayton Wilbur, Sr. was President and then Chairman of the Company from 1921 until his death in December 1963. He was succeeded by R. B. Mattson from Seattle, who joined the company in 1923 and became President in 1959. Mattson, in turn, turned the presidency over to Carter P. Thacher in June of 1967. Thacher retired as CEO and became Chairman in April of 1988, and Brayton Wilbur, Jr. succeeded him as President and CEO.

Wilbur-Ellis has grown in size to well over a billion dollars in sales per year. This company, whose original capital was in the neighborhood of $5,000, has grown in size to well over a billion dollars in sales per year and a net worth well in excess of $125,000,000. From a fishery by-products trading business, the company today has expanded into the distribution of agricultural chemicals, fertilizers and animal feedstuffs. Originally, there were offices in San Francisco, Seattle and Los Angeles. Now there are offices throughout the United States and virtually all of North and South Asia.

Carter P. Thacher, Chairman and Brayton Wilbur, Jr., President and CEO.

Philippines. Connell Bros, remains an integral part of the Wilbur-Ellis Company and is growing with and ahead of the growth of the vibrant Asian economies. Connell offices are stocking distributors of industrial chemicals, minerals and In the early 1930s, Mr. Wilbur bought Connell Bros., an export fibres, various hay products and some consumer goods. trading company which had offices in China, Japan and the


Given the opportunistic nature of trading over the past 75 years, Wilbur-Ellis Company has entered and exited innumerable businesses. The company has handled flour, canned fish, canned milk, frozen shrimp and canned abalone, prefabricated buildings, construction equipment, tropical oils and protein meals, and even arctic cod fishing trawlers. Today, the company appears more focused, but the same imagination and ingenuity that took us into so many diverse areas is still being fostered. We have opened offices in Burma, Laos, Vietnam, two in China, five in Mexico, and bought companies in North Dakota and the Rio Grande Valley, all within the last three years.

From the beginning, the core philosophy of Wilbur-Ellis Company has been a commitment to the integrity of its contracts. From the beginning, the core philosophy of Wilbur-Ellis Company has been a commitment to the integrity of its contracts ... service to its customers and suppliers ... a sound balance sheet and profitable growth ... and the communities in which we live. It is with enormous pride that Chairman Carter Thacher and President Brayton Wilbur, Jr. look back on what the people in this company have accomplished and, indeed look forward to the years to come - years during which they believe the underlying philosophy of the company will not change and the commitments to basic business principles, however worded, will not be materially different.


We wish to thank the employees of this company, past, present and future for their extraordinary contributions. This company has few fixed assets and little manufacturing. It is a company for and about people, and each office is only as good as the men or women in charge of the office. It is hard to envision that this company will change its philosophy or its management style in the years to come. The history of the company and its current culture are intertwined. We believe that our future prosperity will depend on the dedication of our management, and particularly our employees in offices big and small, who are comfortable with our style and share the core beliefs that are the underpinning of Wilbur-Ellis's history.




Volume LIX

Number 1 Spending seven months in Iraq was a "big eye-opener” for John Macias, who serves as an administrative assistant and delivery driver for the Helm branch. "I tell my kids they're so blessed to live in the United States," he said. John decided to join the Navy reserves five years ago at age 35. He was stationed in Iraq from March to September of 2003, serving as a third-class petty officer in a Navy Seabees support unit that maintained roads and transported equipment and supplies. "One of our missions was to maintain the main supply route from the Euphrates River to the highway that went to Bagdad so that troops could move through," he said. "They called us the Iraqi Cal-Trans. The training I received at Wilbur-Ellis really came in handy in operating heavy equipment and driving trucks." During John’s tour of duty, he traveled the Iraqi countryside as well as its cities and had many experiences. “We were in the middle of the desert, so there were sandstorms where the convoys couldn’t even see the tailgates in front of them," he said. There were also many dangers, such as mines and periodic attacks.

"Iraq really is a third world country,” John commented. "Many people have no fresh water. It was sad to see the children in that situation.” During his tour of duty, John was able to visit Kuwait.

“That’s a beautiful country, they’ve rebuilt since the last war, and it’s an amazing culture with very friendly people. I hope Iraq will be the same in time.”

- John Macias

"That’s a beautiful country," he remarked. "They've rebuilt since the last war, and it’s an amazing culture with very friendly people. I hope Iraq will be the same in time." One of the highlights of John’s time in the service was receiving letters from schoolchildren at home. "It was very motivating to gather in our tents and read mail from these young kids,” he remarked. Since he returned from Iraq, John continues to serve for the Navy reserves, and has been promoted to second class petty officer. In 2005, he was elected to the San Joaquin city council. He and his wife Martha have five children, age 10 to 22.







Volume XV

Number 6

The people of Wilbur-Ellis Company and Connell Bros. Company, Ltd., in San Francisco, had the great pleasure of greeting Mr. H. Horiuchi, Executive Director of Wilbur-Ellis Company (Japan) Ltd., upon his arrival in San Francisco from Tokyo on June 14. CBC Executive Vice- President R. V. Grady met him at the International Airport at 9:30 p.m., and he spent the night at the Grady’s Hillsborough home. On the following day, Mr. Horiuchi moved to the Clift Hotel where he stayed for the balance of his San Francisco visit. Mr. Horiuchi was promoted to his present position with WECO (Japan) shortly after the death of Mr. Hisashi Fujisawa on January 20, 1960. His educational and business background well qualified him to become manager of the company. After graduating from the Waseda University, Tokyo, Engineering Department in 1928, he joined Mitsui Bussan as an engineer and remained with this distinguished organization in Tokyo until 1937, when he was transferred to the company’s London branch for one year. He stayed with Mitsui Bussan over thirty years, serving them in Paris from 1938 to 1940, and back to Tokyo from 1940 to 1960, when he joined WECO (Japan). This being Mr. Horiuchi’s first visit to The United States since 1940, it is needless to say that his time during office hours was well filled with business appointments, and many luncheons and dinners were given in his honor. On Saturday, June 23, he departed San Francisco for New York, where he spent his time with the WECO and CBC people at 800 Second Avenue; thence on June 26 to Seattle and on June 28 to Los Angeles, for visits at the Wilbur-Ellis and L. H. Butcher Companies. On Tuesday, July 3, he was back in San Francisco and left on July 6 for Tokyo via Honolulu. All of the WECO, CBC and LHB people who met Mr. Horiuchi during his U.S. visit were most favorably impressed with his thorough understanding of the business situation and, also, unanimously agreed that the personal contact made possible by this trip will result in building a team that will work efficiently for the mutual benefit of all the various company divisions.

CBC President Herbert Magnuson + Mr. Horiuchi June, 1962



TEAM WOW CYCLES FOR SOLIDARITY JULY 2016 Wilbur-Ellis Feed in Vancouver, Washington, formed a Women of Wilbur-Ellis (WoW) bike team to participate in the Champagne Bike Ride. Wilbur-Ellis founded WoW to provide positive avenues of communication and collaboration for women at the company. Women are increasingly seeing the benefits of supporting one another and reaping the rewards this network can offer. The women of Wilbur-Ellis Feed in Vancouver combined their enthusiasm for the company and for exercise to form a WoW bike team. Despite being newly acquainted with cycling, each

Share struggles and successes in an open and safe environment. Exchange practical advice and innovative ideas to help drive growth for the organization. Continue to learn, grow and advance our careers.

team member rode between 25 to 35 miles during the course of the event. The difficult course led bikers through some of Vancouver’s most scenic areas, including Fort Vancouver and along the Columbia River in both Washington and Oregon. At the finish line, each team was rewarded with a medal, champagne flute and mimosa! Race bling and champagne - what more could you ask for? We would love to see how the Women of Wilbur-Ellis are collaborating across the globe. Please share your WoW stories with us for the next issue of the WilCon Trader!

Champagne Bike Ride Vancouver, Washington 2016




Volume IX

Number 2




We see here three men who are interested in the Australian lobster tail business. Jim Davey, on the left; Eric Russel, pictured center, and Borgy Bourgiorno, far right. Their connections are disclosed by Henry Branstetter later on in this article. An object of affection is held by each man; respectively, a rock lobster, a baby kangaroo, and a son, all products of Australia. Apparently Mr. Davey has no hobbies.




During Henry Branstetter’s last trip to Australia early this year, he found the country enjoying a man-sized boom. In contrast to conditions during his first visit seven years ago, when Australia was in the throes of a coal strike and the economy was at a low ebb, practically all types of business were prospering, according to Hank. The above observation is, of course, Mr. Branstetter’s sly way of bringing up his favorite subject—rock lobsters; or, if preferred, crayfish. An analogy is drawn between general good times and lobster tails, since Hank also finds that the crayfishermen in West and South Australia and the people who process and market the catch are participating in this prosperity. “In fact,” he says, “it is reported that some of the fishermen can now afford to drive ‘Jags.’ While this is probably more a figure of speech than an actuality, it is generally realized that crayfishing is a profitable vocation.”

up the coast to Geraldton some three hundred miles to the North. Although several freezing boats work these waters, the greater part of the fishing is done in small craft which deliver their catch daily direct to shore plants, to nearby freezer boats, or to small transports organized to carry live fish to port. By Australian Commonwealth law, crayfish must be alive at time of butchering.

Continuing in a statistically eloquent vein, Henry states: “There are now approximately six hundred men engaged in fishing for rock lobsters in West Australia. Another one hundred and fifty persons work in the processing plants, from which some 11,000,000 pounds of crayfish were converted into 3,600,000 pounds of tails last season. This volume is triple what it was seven years ago, and was all exported to the United States. Of the total Australian crayfish exports, three-fourths are processed in West Australia.

Another leader, somewhat a newcomer to the West Australian scene, is Bob Harrison, Fremantle office manager of Craig Mostyn & Co. Pty. Ltd., a familiar and friendly name in WILCON circles. Harrison arranges exports for processing groups in both Fremantle and Geraldton.

“While the length of the West Australian coast line rivals that of our own Pacific Coast, the ‘crays’ (as the Aussies call them) are fished in a fairly limited area around Fremantle and on

Rock Lobster; also known as langustas, langouste, or spiny lobsters, are a family (Palinuridae) of about 60 species. Rock lobsters are also, especially in Australia, sometimes called crayfish, sea crayfish, or crawfish.

“The rapid growth of the crayfish industry in West Australia has depended upon strong leaders. One of the strongest and most durable of these leaders is our associate, Eric Russell, who has been in the industry since its beginning. Closely allied with him have been ‘Borgy’ Bourgiorno, head of Crayboats Coop., and Jim Davey, manager of Golden Gleam Pty. Ltd. Both organizations supply crays to the export firm of Russell Pty. Ltd. which, in turn, supplies Wilbur-Ellis Company.

During this recent visit of Henry’s to West Australia, the temperature ranged from 100° to 112° but the excellence of the crayfishing, he claims, compensated for any resulting discomfort. This was his fifth trip within seven years, and he confidently expects to make at least five more in the next seven.




Volume LI

Number 1 With the purchase of Siam Source Trading Ltd., Wilbur-Ellis has immediately become a player in the Southeast Asian turf industry. WECO, a large distributor of fertilizer and chemicals to the turf industry in the Western USA, has been looking for an appropriate entry into the Asian industry. When Source — a trading company which represents Vigoro Industries, PBI/ Gordon, ADS Drainage, Parkway Research, and several other companies in Thailand — approached WECO concerning a joint venture, the company responded with the offer of a buyout, which was accepted. "It's going to allow us to do what we've wanted for years," said Hugh Parker, former director of Siam Source and the new manager of Connell Bros.' Ag-Chem Division, based here.

"Now we have the resources to expand

within turf and agricultural markets throughout Southeast Asia. Connell already has offices in all the major cities, and, with WECO's technical expertise and financial clout, we plan a major push throughout the region in 1996 and beyond."

*This article appeared in the March 1996 edition of Golf Course News Asia-Pacific and is used by permission.




John Thacher CEO & President

We all know our people are the foundation of our success. This has always been the case, and it will continue to be so as we move forward. The creativity, diversity and dedication of our people today and over the last nearly 100 years have formed a strong and special part of our heritage. With our growing size and complexity—we are a multicultural organization with 4400+ employees across North America and Asia Pacific— this also positions us very well for our future. Every one of us plays an essential role in delivering the commitment and excellence our company is known for, and we all take steps, large and small, to build on this. In a very real sense, each of us at Wilbur-Ellis carries the whole. Every customer, supplier, or community member that we deliver superior service to, every high standard for safety or quality that we support, every team that collaborates effectively and every suggestion that leads to an innovative solution, all powerfully impact our company and help define who we are. Wilbur-Ellis is now initiating a company-wide program, EveryONE Matters, which: Recognizes employees for doing great things, regardless of whether these things are large or small. Demonstrates our values, reinforces our culture and fosters a sense of enthusiasm in the company. Promotes storytelling and information sharing across the globe, helping to perpetuate our rich heritage for the next 100 years. Announcements will be coming soon regarding this initiative. Let’s celebrate the things our people do every day to make Wilbur-Ellis a great company.

John Thacher

For 70 years, the WilCon Trader has documented the company's many forays into new markets and geographies, and the people who took us there. As we look at these historical archives, one thing is clear: Wilbur-Ellis is a business built on the quality of our workforce. And for this reason, it has withstood the test of time. We want to give you a special gift to mark this special anniversary issue - the very first WilCon Trader from November 1947. Leave it in or tear it out, the next four pages are yours to keep.

Happy 70th Anniversary of the WilCon Trader!


Hunt Conrad has recently arrived from Lima via Europe and will be working in the New York office for a while with the canned goods department. n

We wonder how much the Shanghai office pays for that very neat quarter page advertisement which appears weekly in the China Weekly Review….It costs us over eight thousand dollars to read a single issue (that’s Chinese money)….And speaking of advertisements, we’re also a bit curious to learn in if the Manila crew gets up with their Sunkist Orange program at seven o’clock sharp. n

Ray Mattson has recently returned to Seattle after an extended eastern trip, stopping in Chicago to attend a Vitamin Oil Trade Conference, being joined there by Don Kilgore. n

Odd bits of information from Los Angeles: Bob Young has added a new member to his family—a large Afghan hound named Chloe, who has solved the poultry situation by bringing home miscellaneous fowl. And W.R. Chubbic wants everybody to be on the watch for his stolen blue Dodge sedan. With cars so hard to get, that’s plenty tough. n

(We’d like to hear from all offices giving us the news of notes for monthly dissemination. Our thanks to those from whom we heard last month, even though some letters arrived too late to be included. We’ll hold some till December.)


patches, but the chap who had that idea, interested both the industry and the Coast Guard, and got the ball rolling, was Mills Schanuel. Ramifications of the scarcity of fish meal and other fish by-products are far reaching because the demand for this highly nutritional product is constantly increasing. Wilbur-Ellis Company, incidentally, is contributing to basic research with substantial grants to the Washington State College for research in poultry nutrition, and to the

University of Iowa for controlled experiments in the use of fish products for fattening pigs. PERUVIAN TUNA PRODUCTION CLIMBSFrom Lima, A.G. Brotze tells us that anticipated production may reach 250,000 to 300,000 cases. Consumer demand for Peruvian tuna continues high: new canneries are being built in Peru, and the industry is still expanding. BOMBAY—Every time we see a newsreel of trouble in India we look closely to make sure Connell’s Sam Erickson isn’t force to huddle in a corner to keep dry or out of reach of those primitive but nonetheless effective weapon being brandished so frequently. Erickson’s description of conditions in that troubled area are vivid, his predictions rather on the pessimistic side. He writes that import licenses for essential goods expiring September 30th have been revalidated to December 1st and that he has been booking business in chemicals and textiles. MANILA—Steady progress is reported in Philippine recovery. During 1946, the Philippines had an “unfavorable” balance of trade of $243,000,000. During the first six months of this year, the ratio has been redcued. Yet the value of U.S. imports reached an all-time high ($220,000,000) with heavy shipments of consumer goods, such as cotton textiles and food-tuffs, as well as raw materials and industrial equipment. A shift away from the importation of consumer goods is predicted as the economy stabilizes and reconstruction proceeds. The future for Philippine exports is very bright (521,000 tons of copra were exported in the first six months of this year with prices holding up: the expectation is that some 180,000 to 200,000 tons of sugar will be available for export next year). Trade should continue briskly. Both Bob Leps and L.R. Dixon have recently left San Francisco to join the Manila staff. BANGKOK—E.F. Ellis reports that business has been generally depressed for the last few months due to variety of factors: 1, the rainy season; 2, Buddhist Lent; 3, between rice crops. Rice exports have been pitifully small, with the result that foreign exchange is tightly controlled. But future trading possibilities should be good, depending upon the restoration of major industries and better rice crop. Principal imports should be in machinery, hardware, textiles and general merchandise lines.






Volume II

Number 2

Since Stan Allen’s departure from Tokyo December 15 public announcement of the Foreign Investment Program for Japan has been made by Occupation Authorities. This marks the second step forward since the war. The first forward step after hostilities ceased was the opening of Japan to foreign trade in the late summer of 1947.

Business in Japan under present conditions has been far from easy. A foreign firm has had no legal status and a commercial entrant is tolerated under certain limited conditions. Under the current setup an authorized Japanese agent approved by the various divisions of SCAP and the Japanese Board of Trade must be appointed to handle actual business transactions for a foreign firm. The nucleus of our Japanese The Foreign Investment Program does not mean that the office is built around Mr. Hisashi Fujisawa, who at the present doors are open and that speculative capital with limited time is the authorized agent for both Wilbur-Ellis and Connell funds can get a controlling interest of Japanese economy. It Bros. Mr. Fujisawa was for many years with Mitsui Bussan means basically that substantial firms with earnest intent can Kaisha in London and Paris. Mr. Fujisawa is a man of broad work out an investment program with Japanese interests to knowledge and wide experience and we are fortunate to their mutual benefit. Although the United States’ approach build our new operation around such an experienced person. at times seems naive, nevertheless the basic principle of He is ably assisted by Mr. Bruce Kawashima and a staff of the Occupation Authorities has been designed to keep eight office assistants and clerks. unscrupulous interests from stripping Japan. San Francisco interests are being looked after by R. K. Leps, From the outset of reestablished foreign trade the recently of San Francisco and Manila. Bob arrived in Japan Wilbur-Ellis-Connell Bros. combination has been most December 1 and his wife, Lib, is now a new addition to the active. Imports into Japan consist of foodstuffs, dyes, and growing community of businessmen’s wives in Japan. coal; exports from Japan have been mainly marine products consisting of frozen albacore, swordfish, frog legs, and scallops, canned white meat tuna and vitamin oil, and also some metals, zinc and mercury in particular.

Stan Allen carves Thanksgiving turkey in Tokyo - on his left Mrs. Fujikake, around the table from his right Mrs. Kawashima, Mr. Fujisawa, Bob Leps, Mr. Fujikake, Mr. Kawashima.





The Environmental Stewardship Program launched by Wilbur-Ellis Company, with the valued help of basic agrichemical manufacturers, has been well-received by agrichemical dealers and distributors across the United States. More than 50 press inquiries have resulted from the program, along with additional requests for program materials from dealers and distributors.

Number 1 The program was designed to bring attention to simple, everyday practices which promote a better agricultural environment. More than 1,200 retail outlets and warehouses will be distributing bumper stickers and displaying posters which promote 10 things agricultural producers can do for a better agricultural environment.

The program is being sponsored by Wilbur-Ellis in conjunction with Monsanto-Saint Louis, Missouri; DowElanco-Indianapolis, Indiana; Sandoz Crop Production CorporationDes Plains, Illinois; Valent U.S.A. Corporation, Walnut Creek, California; American Cyanamid Company, Agricultural Products Division-Wayne, New Jersey; and Miles, Inc.-Kansas City, Missouri.


Volume III

Combination of community service with sales promotion takes an interesting form in the Philippines, where Carnation Company maintains, under management of Connell Bros. Company, a comprehensive program of education in the feeding and care of infants. The Islands’ population growth from 6,000,000 to 19,000,000 in the past 50 years is the result largely of heroic public health measures introduced by the United States. Among the important factors in this growth was infant mortality reduction brought about by education of mothers in baby care. To this phase of the program Carnation has greatly contributed.

Carnation demonstration at Urdaneta

To appreciate the scope of this undertaking it must be remembered that the Islands number 7000, extending

Central Luzon, 1950

1200 miles north to south and 600 miles east to west, and that more than ten different languages are spoken. To cover such a widespread, diverse market, the Carnation Company has for many years sponsored a program of instruction in infant feeding practices, endeavoring to reach mothers in even the most remote areas. It maintains a staff of Filipino registered nurses as well as graduates in home economics and dietetics. The Carnation demonstrators’ principal mission is to go directly to mothers in their homes to teach them all phases of proper baby care.

Steady improvement in Carnation’s market position is evidence of the program’s success—a success that is only made possible by the splendid performance of demonstrators and publicity crews and to the kindly hospitality of the Filipino people.




Volume XLI

Number 1

"By going to the hospital at night, I’m in an environment I always wanted to be in, but never could afford. I have a sense of being needed and it helps my brain unwind."

- James Frank James Frank of WECO-AMC Fresno was voted Volunteer of the Year by the Fresno, CA, Volunteer Bureau. Frank donated 600-plus hours of his time to Valley Children’s Hospital last year — time given at night, after his full-time job, sometimes doing the “dirtiest of jobs,” according to the staff nurses. That kind of work, says Frank, makes him feel good. And that kind of dedication made Frank, 38, the Volunteer Bureau’s volunteer of the year. His selection was announced April 27th at an annual luncheon that drew an estimated 680 people to the Fresno Conference Center. Another 95 volunteers nominated by more than 60 agencies also were honored. Frank was one of a dozen finalists. He devotes four hours a night, four to six times a week, to help long-term and surgical patients and children who have cancer. He sets up beds, feeds the children and comforts their parents.

Frank wanted to attend medical school, but he didn’t have the money. “By going to the hospital at night, I’m in an environment I always wanted to be in, but never could afford. I have a sense of being needed and it helps my brain unwind. When I get home, I feel good.” Nurses say Frank “is so helpful and patient. He can pacify even the fussiest child or infant.” Frank has a full-time job at Wilbur-Ellis AMC which manufactures agricultural spray equipment. In his spare time, Frank works as a photographer and breeds tropical fish, and each fall he helps staff the lost-child booth at the Fresno District Fair. He and his wife, Connie, have two children, Jimmy, 13, and Michelle, 9. Congratulations, Jim!




Volume VIII

Number 12

Connell Bros. Company, whether it be the present organization with its many branch offices throughout the world, or the affiliated separate corporations in the Philippines, Malaya, and Hong Kong, is extremely fortunate in having many tried and true people whose loyalty, integrity and ability have been demonstrated over a long period of years, and whose efforts have assured the successful growth of the firm. If proof of this statement be needed there is no finer example than Mr. Z. Z. Pai, newly appointed manager of Connell’s youngest office at Taipei, Formosa. The history of Mr. Pai’s service with CBC is most interesting. In 1910, at the age of eighteen, he joined the company as a godown clerk in the Shanghai office. A year later he was promoted to cash collector in the same office and served in that capacity until 1913, when he was transferred to the position of customs clerk. During the latter part of 1918 through 1927 he was employed as a traveling salesman for Connell and covered many cities throughout China to introduce the various CBC lines. With this varied and successful experience, when CBC decided in 1928 to open an office at Tientsin, Mr. Pai was logically appointed as comprador. Here he first met a young member of the Connell organization who called on him in the course of making a general survey of the company’s Far Eastern offices. This youth was none other than the now august vice president of Connell Bros. Company Ltd., Arthur D. Levis, who now occupies a most responsible position in the far-flung Connell dynasty. Messrs. Pai and Levis became fast friends and to this day hold the highest regard for one another.

This assignment has this year resulted in the opening of the Taipei office as a branch of CBC (Hong Kong) with Mr. Pai in charge.

World War II and later the communist occupation of China made business in both Tientsin and Shanghai impossible. The end of the war, however, found Mr. Pai back with Connell Bros. Company (Hong Kong) from where he was sent to Taiwan to survey the trading possibilities of Formosa.

Characteristically, Mr. Pai writes, "I am a very old employee of CBC. However, I feel ashamed to say that I have gained more than I have contributed, and sincerely hope that I can do more for the company in the future so that it may be balanced.”

Mr. Z.Z. Pai






Volume LI

Number 1

The Outstanding Facility Safety Award for 1996 was presented to the Malaga office by Dave Esqueda, Regulatory Services Coordinator for Wilbur-Ellis Western Division. This award is given for the highest regulatory compliance standards maintained throughout the year, including housekeeping, vehicles, warehouse, workers' compensation claims and safety audits. The Malaga branch was one of the first Western Division locations to take part in "Behavior Based Safety Training" which was developed and implemented in the Northern Division. The Malaga branch gives a big thank-you to the Northern Division's Al Hilliker of Mattawa, Oregon, and Jerry Voss of Othello, Washington, for their assistance in the presentation of this behavior-based safety program.

From left to right: Skip Swanson, Nick Soares, Larry Clarke, Bruce German, Jeff Downs, Pam Castaneda, Jen Fowler, Steve Hardgrove, Tom Elrod, and Tom Adams of The Malaga Branch in California



Number 1

The photo below was taken during a Southern Division Safety Meeting at the WECO Edinburg, Texas office. It is a good reminder to all of our offices that regularly scheduled safety meetings are very important and necessary. This particular meeting was conducted by Amancio Garza, Southern Division Safety and Regulatory Specialist, and covered a wide variety of safety topics.

Safety Meeting Edinburg, TX, '94



FOUR WILBUR-ELLIS AGRIBUSINESS FACILITIES RECEIVE RESPONSIBLEAG CERTIFICATION NOVEMBER 2016 This summer, Wilbur-Ellis’ Colusa, California, retail location became the company’s first fertilizer branch to receive the ResponsibleAg certification. Three other Kansas locations – Sedgwick, Leona and Wathena – have since followed suit. This new certification reflects the branches’ and company’s focus on safety for the benefit of employees, customers and communities. ResponsibleAg is an independent, not-for-profit organization designed to support fertilizer retailers’ compliance with federal safety and security regulations.

12/15/15 Oakesdale, WA

Kyle Reckers-Cook, Mike Miller, Ruben Dorantes, Sara Alarcon, Amelia Harter, Dominic Santucci, John Heier

1/26/16 Central Ferry, WA

1/12/16 12/15/15 Adams, OR Colusa, CA

11/17/15 Colton, WA

11/10/15 Waitsburg, WA 12/17/15 Soledad, CA

Colusa, Sedgwick, Leona and Wathena are just the start, as Wilbur-Ellis will continue to build upon its ResponsibleAg partnership and seek certification at every anhydrous ammonia fertilizer branch across the United States.

1/25/16 Genesee, ID 11/10/15 Colfax, WA

11/12/15 Walla Walla, WA

Through ResponsibleAg, the industry is taking voluntary steps to improve safety and security associated with storage and handling of fertilizer products, support compliance with federal regulations, demonstrate accountability and transparency and provide for the safety of our personnel, customers and communities.

12/3/15 Waverly, WA 12/8/15 Potlatch, ID 12/1/15 Fairfield, WA

10/30/15 Creston, IA 9/22/15 Leona, KS 9/15/15 Kiro, KS

11/25/15 Dalhart, TX

9/17/15 Monte Vista, CO 11/30/15 Farwell, TX

11/20/15 Sedgwick, KS

10/30/15 Wathena, KS

12/29/15 Earth, TX

12/29/15 Littlefield, TX Certification Audit Completed Certified

These locations are just the start. Wilbur-Ellis is committed to expanding its ResponsibleAg partnership to every anhydrous ammonia fertilizer branch across the United States.




Volume II

One of the most worthwhile projects in which the companies of Wilbur-Ellis and Connell Bros, have taken an interest is the World Affairs Council of Northern California. The council is a non-profit, nonpartisan, educational organization devoted to providing facts and realistic appraisals on world affairs and to encouraging informed discussion of foreign policy problems. The Council is precluded by its Bylaws from itself taking a stand on public issues, in order that it may not become a pressure group. Its only doctrine is "World Affairs Are Your Affairs.” It contributes to the maintenance of a free America and the building of a constructive foreign policy through providing a center for trustworthy information, exchange of views, and development of leadership among the citizens of Northern California.

Among the Council’s many services are a Speakers’ Placement Service (which has had occasion to call on the company staff), a Pamphlet and Document Distribution Service, a World Affairs Reference Library, a weekly radio roundtable program, meetings, institutes and conferences on timely topics, and many study groups and seminars, including two seminars for junior executives interested in the background for American business in various regions of the world. Those members of the company who attend the seminars are enthusiastic in their praise. Both Mr. Brayton Wilbur and Mr. T. G. Franck have served as officers and members of the Board of Trustees of the Council.


Volume XLV

Number 2

Bill Rodrigues of CBC-SF Accounting Department was presented with the Unsung Hero Award by Frank Brown, CBC President. Rodrigues was presented with this award to recognize his continuous job proficiency, positive attitude and his team player spirit. Murphy Hernandez, Accounting Manager, had this to say about Bill, “Your excellence as an employee has been noted throughout your career by the management and staff of CBC.” Congratulations, Bill!

Frank, Ed, Bill, Murphy Unsung Hero Award, 1989




Volume LXII

Number 2

Wilbur-Ellis is pleased to announce four Agribusiness Division branches have been named Environmental Respect Award state winners: branches in Colorado, Kansas, North Dakota and Washington were recognized for leadership in environmental stewardship. The Environmental Respect Award is the highest recognition a U.S. agricultural retailer can receive within the agriculture industry. Congratulations to the Monte Vista, Colorado; Leona, Kansas; Grand Forks, North Dakota; and Pasco, Washington, branches for winning this prestigious award. The award is sponsored by CropLife® Magazine and Dupont Crop Protection, who each year put together a panel of

industry experts to recognize outstanding achievement in environmental stewardship, professional excellence and community involvement. Through leadership and the promotion of environmental responsibility, Wilbur-Ellis is delighted to be able to gain recognition for their stewardship. Jim Loar, senior vice president of sales and marketing stated, “Maintaining a sustainable environment is the very foundation for our continued existence from a global, humanitarian and business perspective.” In addition to environmental awareness, the award recognizes the company’s outstanding customer service, safety education, innovative technologies and community outreach. In 2o11, Wilbur-Ellis received three Environmental Respect Awards, earning honors in Idaho, Texas and Washington.

Washington N. Dakota








Volume III

Number 11

Both Wilbur-Ellis and Connell Bros. Companies took an active part in celebrating on November 10th, Business-Education Day in San Francisco. Co-sponsored by the San Francisco Chamber of Commerce and the Board of Education, this occasion was designed to bring the city’s business people and educators into closer understanding and cooperation. Teachers were given an opportunity to see first-hand how the American business system operates and businessmen in turn became better informed about the teachers’ problems. All city schools were closed for the occasion, and over three thousand teachers visited more than three hundred business and industrial firms throughout San Francisco. One hundred twenty teachers expressed their preference to learn something of foreign trade, and of this group six were guests of WECO and six of CBC. President Brayton Wilbur and Executive Vice-President Tom Franck for Wilbur-Ellis, and Herb Magnuson and Art Levis for Connell Bros., had coffee with their respective guests, after which the visitors were taken on a tour of the offices and given an insight into the

intricacies of the business. Lunch at Fisherman’s Wharf was followed by a tour of the Foreign Trade Zone and a ride on San Francisco Bay. Guests of Wilbur-Ellis Company were Miss Edith Pence, principal of Lowell High, the Misses Alice Lagan, Isobel Duff and Constance Keohan, all of Galileo High School, Miss Juanita Garcia and Willard Morton of George Washington High. Connell Bros. Co. was host to Mrs. Helen Haines, Golden Gate Elementary School, Mrs. Lena Gilbert, and Mrs. Alice San Filippo of Miraloma Elementary School; Mrs. Emma McCormick, Mrs. Emilie Liver- nette and Miss Miriam Calmenson of Galileo High. All concerned agreed that Business-Education Day is eminently worthwhile and hoped that it will become an annual occasion. An Education-Business Day is being planned for the near future, at which time the businessmen will be visitors at the various schools.


Volume XLV

Number 2

Bill Griffin was honored earlier this year as the first WECO Desert Division Salesperson to complete 20 years of service with the company. Division Manager Bill Finch hosted a dinner party at the Fiesta Inn in Tempe, Arizona and presented Bill with the traditional gold watch. In addition to the presentation, there was some friendly roasting by fellow Buckeye Branch employees who were in attendance. Bill is the Division’s top salesperson and works primarily in Cotton Crop Chemicals. An Arizona native, Bill received his B.S. Degree from Arizona

State University. He lives in Buckeye with his wife Sandy and two children. Regional Manager, Greg Hogue, said that Bill Griffin is at the top of his field because “Selling with service to his growers is his top priority.” Bill began his career with Wilbur-Ellis after graduating from college, so we can expect many more years of sharing success with him. When not seeking customers, Bill can be found roaming the Arizona countryside in search of game animals during the various hunting seasons. His hunting prowess is also recognized throughout the Division.




Volume XXXI

Number 2

Pictured above is CBC Bangkok manager Alec Forbes receiving a special award from General Amnard Damrikarn of the Royal Thai First Army. The honor, which is described as the Medal of the Grenadier, Full Rank of King’s Guard of Honor, King Chulalongkorn, Rama V, is awarded to individuals who have given “support, aid, and good service of utmost importance” to the Royal Thai First Army and causes which it supports. Alec was chosen for this award, which is rarely given to foreigners, because of his flying and paratrooping activities (see our Summer 1977 edition) and his work on behalf of the school for children of the Karen tribe (see our Winter 1977 edition). The award was made to Alec and three prominent Thai citizens in a special presentation in February of this year. We offer our congratulations to Alec for this unusual honor.






Number 2

During April and May of this year, the Canned Goods Department of WECOLos Angeles and Old Rancher’s Canning Company responded to a call from the Defense Supply Agency for emergency aid in feeding the Vietnam refugees who had been evacuated to California. Several carloads of canned poultry were rushed to Camp Pendleton and the Tracy Air Force Base in an effort to aid in the relief of the critical situation. The Defense Supply Agency is one of the government agencies Wilbur-Ellis has been supplying for several years. This is, however, the first occasion that we have received written acknowledgement and appreciation from the government for our efforts.

Simultaneously, evacuees arriving at the Orote Point Camp in Guam were facing a situation of critically short supplies of food. Pictured center above is Herb DuMont, Manager of Connell Bros., Guam, presenting one of some 650 cases of grocery items to the

American Red Cross for distribution to the evacuees on behalf of CBC. Arrangements for the turnover of the merchandise were made through Adm. Steve Morrison, Commander, Naval Forces, Marianas. The company is proud to have been able to participate in this noble effort.


Volume LXII

Number 2

CBC China donated a total of RMB 113,410 ($16,374.53) for earthquake relief to the China Red Cross which included a RMB 13,410 ($1,936.18) donation from employees who pooled their own funds. China’s southwestern Sichuan province was severely impacted by a 7.9-magnitude earthquake that shook the surrounding areas on May 12, 2008.

CBC China’s John Chen (left) presenting a check to a China Red Cross rep. Shanghai 2008



QUALITY FEED MANAGEMENT AT YOUR SERVICE JULY 2016 Over the past two years, the Wilbur-Ellis Feed business has strengthened, implemented, updated and expanded its Quality Management System (QMS). The QMS platform houses Feed policies, standard operating procedures, plant procedures and forms. This new system brings consistency and accessibility to this type of data throughout the business. Feed developed QMS in 2013 from many different sources, including the old Feed Quality Manual, industry guidance documents and customer trends and requirements. Rollout of this new system started in early 2014 across the various Feed departments and all Wilbur-Ellis North American facilities. We held weekly conference calls with the facilities to review each section as it was introduced to ensure the procedures were feasible and met our customers’ expectations. The new procedures were critiqued by plant staff who wanted buy-in and support from the facilities to ensure the new procedures were practical for day-to-day operations. After implementation, Quality and Operations personnel performed an internal quality audit at each location. The most important task was to ensure that employees followed

the mottos “say what you do” (the QMS) and “do what you say” at the plant level. We designed this audit to assess the success of the implementation of the new QMS and to identify any gaps or differences missed during the process. Wilbur-Ellis also designed and distributed shirts to recognize the efforts of everyone at the plant level. This system has improved the way employees operate across the different facilities and has resulted in better consistency and efficiency. It has set Feed on a very strong path to meet and exceed its customers’ and regulatory agencies’ expectations and to more easily adapt in an ever-changing industry. By continuously improving throughout the past two to three years and setting a pattern in place to keep us on this path, Feed will continue to stay ahead of its competitors. Needless to say, this journey has not always been easy, but our employees have embraced the QMS and Wilbur-Ellis is stronger as a result. This article was contributed by Assistant Quality Manager, Trey Arkoosh.

30 SFI-00209

Profile for Wilbur-Ellis Company

WilCon Trader - November 2017 (Special Edition)  

WilCon Trader - November 2017 (Special Edition)