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Assignment Brief Course Title/Level: BTEC National in Media (Creative Media Production) Unit No: 5 Unit Title: Working to a brief in the Creative Media Industries Unit No: 28 Unit Title: Corporate and Promotional Programme Production Assignment Title: Corporate Video IV of assignment Date: SSM brief by Student Name:

Assignment Tutor:

Date Issued:

Deadline Date:

For each assignment you must: 1.

2. 3.

Check you have completed as much of the assignment as you are able, taking note of the grading checklist with reference to the evidence required. Complete any additional requested documentation. Ensure your name is on your work.

Grading Checklist All pass criteria must be met to be awarded a Pass grade All pass and all merit criteria must be met to be awarded a Merit grade All pass, all merit and all distinction criteria must be met to be awarded a Distinction grade

Assessment Decision Criteria Covered P5.1 P5.2 P5.3 P5.4

Criteria Covered P28.1 P28.2 P28.3

Part Full Criteria Covered

Part Full Criteria Covered

M5.1 M5.2 M5.3 M5.4

D5.1 D5.2 D5.3 D5.4

Part Full Criteria Covered

Part Full Criteria Covered

M28.1 M28.2 M28.3

D28.1 D28.2 D28.3

Part Full

Part Full


Assignment Scenario You are a small, but ambitious production company. You have been asked to work towards a brief, developing a short promotional film raising the awareness of the efforts of the Wilberforce College Study Support department and their purpose in student development and aid. Independently or in small groups (4 maximum) you are to produce a short (3-5 minutes long) promotional film / advert that highlight the existing purpose and activities relating to the colleges Study Support department. The tone of the actual short piece must remain serious throughout and include interviews with students whom have benefitted from the help of Study Support, as well as with Study Support Assistants to explain what they do. You will have to show evidence of your understanding of the potential target audience, as well as negotiating the particulars of the brief on hand with the Marketing department of the college. You will still need to develop and plan your ideas using standard research (Sketchbook, Primary & Secondary Research) and all necessary pre-production paperwork (treatment, script, storyboards, etc.) A selection of these films may well be used by Wilberforce College on their website or for other promotional purposes. We want you to produce an accessible and appropriate promotional film for Wilberforce Colleges Study Support Department bearing in mind the potential target audience, effectiveness of voiceovers, use of non copyright music, and the understanding of the legal / ethical restraints present in advertising. You must use the current Wilberforce College logo(s) and the voice-over supplied by the institution itself, located on Moodle. Documentation needed for this assignment includes: * Project Development Diary (for the duration of the project) * Completed Corporate Video Workbook * Completed Hypothetical Wilberforce College Marketing Dept. (500 word Minimum) * Pre Production Materials * Finished Corporate Video * Written Evaluation or Production Commentary Voice-over

(This list is just a very basic overview of what needs to be submitted. See Corporate Video Project Task Submission List on Moodle for a more detailed breakdown of what is required during submission. This list will also include which elements should be completed individually and / or as part of a group.)


Unit Content Covered:

5.1(PMD), 5.2(PMD), 5.3(PMD), 5.4(PMD) 28.1(PMD), 28.2(PMD), 28.3(PMD)

Scenario: You are a small, but ambitious production company. You have been asked to work towards a brief, developing a short promotional film raising the awareness of the efforts of the Wilberforce College Study Support department and their purpose in student development and aid. Independently or in small groups (4 maximum) you are to produce a short (3-5 minutes long) promotional film / advert that highlight the existing purpose and activities relating to the colleges Study Support department. The tone of the actual short piece must remain serious throughout and include interviews with students whom have benefitted from the help of Study Support, as well as with Study Support Assistants to explain what they do. You will have to show evidence of your understanding of the potential target audience, as well as negotiating the particulars of the brief on hand with the Marketing department of the college. You will still need to develop and plan your ideas using standard research (Sketchbook, Primary & Secondary Research) and all necessary pre-production paperwork (treatment, script, storyboards, etc.) A selection of these films may well be used by Wilberforce College on their website or for other promotional purposes. We want you to produce an accessible and appropriate promotional film for Wilberforce Colleges Study Support Department bearing in mind the potential target audience, effectiveness of voiceovers, use of non copyright music, and the understanding of the legal / ethical restraints present in advertising (see Corporate Video Workbook). You must use the current Wilberforce College logo(s) and the voice-over supplied by the institution itself, located on Moodle.

Task No.

Task Description

Unit Number

Criteria Covered

Date Achieved

P5.4 M5.4 D5.4 P28.2 M28.2 D28.2

See Digital Interim Feedback on Moodle

Task Scenario: As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.

1

Evidence: Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. See Development Project Diary help sheet for further details.

5 28

Assessment: To achieve a Pass grade your Project Development Diary must show appropriate use of subject terminology working within appropriate conventions. To achieve a Merit grade your Project Development Diary must show imagination with occasional assistance. To achieve a Distinction grade your Project Development Diary must show creativity and flair and the ability to work independently. 2

28 Task Scenario: You are to complete the Corporate Video workbook to improve your understanding of the current practices of

P28.1 M28.1

See Digital Interim Feedback on Moodle


corporate and promotional programme production. It is through this understanding that you will better appreciate the features associated with corporate video production. Evidence: Your Corporate Video Workbook should consist of a series of questions and activities that you are required to fully complete to show of an understanding of the current practices of corporate and promotional programme production. Assessment: To achieve a Pass grade your Corporate Video Workbook must show evidence of appropriate use of subject terminology. To achieve a Merit grade your Corporate Video Workbook must show evidence of appropriate use of subject terminology using detailed illustrative examples. To achieve a Merit grade your Corporate Video Workbook must show evidence of appropriate use of subject terminology using elucidated examples. Task Scenario: Your next task is to write a 500 word letter in response to the supplied Wilberforce College Study Support Brief (see Moodle). Your letter should negotiate and discuss your creative approach and stylistic flair you plan to bring to the response of the brief in corporate video form.

3

Evidence: Your 500 word letter should reflect your understanding of corporate video conventions and how promotional programmes are produced to meet a clients needs. See 500 word Hypothetical Letter help sheet for more details.

5

Assessment: To achieve a Pass grade your letter should show the requirements of working to a brief within appropriate conventions, with some assistance. To achieve a Merit grade your letter should show the requirements of working to a brief using imagination with occasional assistance. To achieve a Distinction grade your letter should show the requirements of working to a brief using creativity and flair to professional expectations. 4

5 Task Scenario: Complete your Pre-Production Materials necessary for the completion of a specific media production. Evidence: Your Pre-Production Materials should include a variety of necessary documentation including: Treatment, script, shooting script, shooting schedule, storyboards, location survey, budget plan, etc. See Pre-production material templates for further details. Assessment: To achieve a Pass grade your Pre-Production Materials should be produced within appropriate conventions, with some

28

P.5.1 M5.1 D5.1 P5.2 M5.2 D5.2 P5.3 M5.3 D5.3 P28.1 M28.1 D28.1

P5.2 M5.2 D5.2 P28.2 M28.2 D28.2

See Digital Interim Feedback on Moodle

See Digital Interim Feedback on Moodle


assistance. To achieve a Merit grade your Pre-Production Materials should be produced showing some imagination, with only occasional assistance. To achieve a Distinction grade your Pre-Production Materials should be produced showing creativity and flair, working to professional expectations. Task Scenario: Film and edit your Completed Corporate Video using the Sony Vegas editing software on the computers.

5

Evidence: Your Completed Corporate Video should reflect the relevant codes and conventions of a corporate video production. It should also reflect the appropriate conventions and techniques of the company / organization to be promoted.

5 28

Assessment: To achieve a Pass grade your Corporate Video should be produced within appropriate conventions. To achieve a Merit grade your Corporate Video should be produced showing some imagination. To achieve a Distinction grade your Corporate Video should be produced showing creativity and flair.

P5.3 M5.3 D5.3 P28.3 M28.3 D28.3

See Digital Interim Feedback on Moodle

P5.3 M5.3 D5.3 P5.4 M5.4 D5.4

See Digital Interim Feedback on Moodle

Task Scenario: When you have completed your production, now is the time to be reflective of the technical and aesthetic decisions you have made in the production of your corporate video. You can decide to either write a 500 word written evaluation or a reflective technical commentary recorded as an audio voice over companion piece to your film.

6

Evidence: Your written evaluation or your reflective audio commentary should reflect the technical competency that you (and your group) feel you have applied to your project. See Evaluation / Commentary Help sheet for further details. Assessment: To achieve a Pass grade your Evaluation / Commentary should be produced within appropriate conventions. To achieve a Merit grade your Evaluation / Commentary should be produced showing some imagination. To achieve a Distinction grade your Evaluation / Commentary should be produced showing creativity and flair.

5


Grading Sheet BTEC First National in Media (Creative Media Production) Unit: 5 Title: Working to a Brief in the Creative Media Industries

P1

Describe the requirements of working to a brief.

P2

Plan a response to a brief working within appropriate conventions and with some assistance.

P3

Apply a response to a brief working within appropriate conventions and with some assistance.

P4

Comment on own work on completion of a brief with some appropriate use of subject terminology.

M1

Explain the requirements of working to a brief with reference to detailed illustrative examples.

M2

Plan a response to a brief competently showing some imagination and with only occasional assistance.

M3

Apply a response to a brief competently showing some imagination and with only occasional assistance.

M4

Explain own work on completion of a brief with reference to detailed illustrative examples and with generally correct use of subject terminology.

The above criteria are covered in this assignment

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

PLTS

PLTS

To achieve a pass grade the evidence must show that the learner is able to:

D1

Comprehensively explain the requirements of working to a brief with elucidated examples.

D2

Plan a response to a brief to nearprofessional standards showing creativity and flair and working independently to professional expectations.

D3

Apply a response to a brief to nearprofessional standards showing creativity and flair and working independently to professional expectations.

D4

Critically evaluate own work on completion of a brief with reference to professional practice, and consistently using subject terminology correctly.


Grading Sheet BTEC First National in Media (Creative Media Production) Unit: 28 Title: Corporate & Promotional Programme Production

P1

P2

P3

Describe the codes, conventions and current practice of corporate and promotional programmes with some appropriate use of subject terminology.

Plan a corporate or promotional programme to a brief working within appropriate conventions and with some assistance.

Produce a corporate or promotional programme to a brief working within appropriate conventions and with some assistance.

M1

Explain the codes, conventions and current practice of corporate and promotional programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

M2

Plan a corporate or promotional programme to a brief effectively showing some imagination and with only occasional assistance.

M3

Produce a corporate or promotional programme to a brief competently showing some imagination and with only occasional assistance.

The above criteria are covered in this assignment

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

PLTS

PLTS

To achieve a pass grade the evidence must show that the learner is able to:

D1

Comprehensively explain the codes, conventions and current practice of corporate and promotional programmes with elucidated examples and consistently using subject terminology correctly.

D2

Plan a corporate or promotional programme to a brief to a quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

D3

Produce a corporate or promotional programme to a brief of technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.


Authentication Statement This form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit. Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Any information used must be correctly referenced to its original source. Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.

Date Student’s signature

Professional_Brief_Assignment_Brief  

Student Name: Assignment Tutor: Date Issued: Deadline Date: Assignment Brief 1. Check you have completed as much of the assignment as you ar...

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