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5 Steps to Starting a Successful Eyelash Extensions Business Based on The Ultimate Guide to Starting a Successful Eyelash Extensions Business in 2021 by Mellisa Lozinski


Step 1: Research


Research your business idea: ● Licensing Requirements and Public Health Regulations ● Training and Certification ● Ongoing mentoring and support ● Starting a Business in your area ● What tools, products, supplies are needed


Step 2: Get Educated

Seek out the training and licensing required to provide eyelash extensions services in your area.


Enroll in an accredited eyelash extensions training course after acquiring the proper education required in your state or province. To ďŹ nd an accredited eyelash extensions course, visit the Directory of National Association of Lash Artists Accredited Academies.


Step 3: Plan Your Business


Eyelash Extensions Business Plan

After you have done your research you should be able to answer these questions about your future business and create your plan. Consider contacting your local economic development corporation for help with all aspects of your business.

What steps do you need to take to open a legitimate business in your area?

What supplies and equipment will you need to buy to start your business?

What payment processing system will you use to accept credit and debit cards?

What insurance provider will you use for your professional and general liability insurance?

What work setting will you choose? Home based, employee, booth rental, own lash suite building..


Step 4: Create a Marketing Plan


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Sales and marketing will be one of the most important aspects of your eyelash extensions business. Here are a few topics that should be considered:

Ideal Client Profile Online Marketing ○ Website + Online Booking ○ Social Media Strategy ○ Local Online Marketing and SEO ○ Google My Business Page Offline Marketing ○ Business Cards ○ In-Salon Marketing Materials ○ Loyalty and Referral Programs ○ Local Business Associations Plan your strategies to keep a constant flow of new clients coming to see you and to keep your current clients happy.


Step 5: Launch your Eyelash Extensions Business


Now you are ready to launch your eyelash extensions business and begin taking clients!

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Be ready to accept appointments on your Website + Online Booking + Payment Processing Systems Get your lash room is set up with all of your necessary supplies and equipment Set up your Business and Social Media accounts according to your marketing plan Practice your skills and be ready to charge full price for your services. Start accepting new clients and give them the best service you possibly can. Make sure you offer them your referral program and loyalty program. Continue learning and growing your business Access ongoing support and mentoring from your educators and the lash artist community


The Ultimate Guide to Starting a Successful Eyelash Extensions Business in 2021

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5 Steps to Starting a Successful Eyelash Extensions Business  

Learn how to start a successful eyelash extensions business with this simple 5 step guide based on The Ultimate Guide to Starting a Successf...

5 Steps to Starting a Successful Eyelash Extensions Business  

Learn how to start a successful eyelash extensions business with this simple 5 step guide based on The Ultimate Guide to Starting a Successf...

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