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The Ideal Data Offloading Solution Kelvin Lee Senior General Manager Green Packet


Data Traffic Growth Trend Sources: Cisco, 2008; Informa, 2008; Analyst Insight 2008

Data Traffic Consumption vs. Data Revenue Growth •

Mobile broadband and data usage is growing exponentially as this becomes a way of life for either work or play

In the next 5 years, there will be a 100x growth of aggregate data compared to 2x the growth of revenue

Operators are increasingly introducing data services

Copyright© 2008 Green Packet. All rights reserved.

Data traffic consumption data revenue Privateis andoutpacing Confidential

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Contributing Factors Broad Adoption of Data Service by Subscribers

Advanced Devices

Attractive Data Services

Smart phones

Social Networking, Widgets, Apps, 3 Video 3

Flat rate tariff plan that encourages use without any incremental cost for incremental data usage CopyrightŠ 2008 Green Packet. All rights reserved.

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Impact on MNO Congested Network

Increased Churn Rate

Data Traffic Outpaces Revenue Growth

unhappy

Revenue

switch operator

Data Traffic

frustrated

4

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Offload Opportunities Infrastructure Upgrade (Basestation) Femtocells

• Expensive back-end infrastructure investment • Conflicting network standards • Lengthy partnership negotiation • High initial (setup) costs.

• Automatically identify and connect users to the best networks available. • Designed to be network, device and OS independent. • Seamless switch during the offloading process, Connection giving users uninterrupted connectivity Managers experience. • Cost-effective solution – no infrastructure upgrade and license-driven. • Provide subscribers with single software to access ALL your networks. Copyright© 2008 Green Packet. All rights reserved. Private and Confidential

Escalating Cost

Cost Saving 5 5


Case Study: PCCW One solution, multiple benefits:

• Offload overly congested 3G network to WiFi Hotspots to optimize bandwidth and infrastructure investments. • Unified Connection Manager retains telco branding and user experience; helps user manage both 3G and WiFi access networks & single sign-on to multiple accounts and applications • Seamless handoff between different access networks to ensure uninterrupted voice and data sessions Seamless roaming between 3G and WiFi network Flexibility to prioritize network connection to PCCW Public WiFI or PCCW Enterprise WiFi Network

Copyright© 2008 Green Packet. All rights reserved.

Integrated with Phonebook’s SIM card (3G Datacard) to retrive contact number 6 Private and Confidential 6 for SMS usage


Offload Traffic to OPTIMIZE Bandwidth

• Offer mobile lifestyle applications/ services to subscribers • Gain additional revenue on top of their access network fees.

Avenue to INCREASE Revenue

• For example, end-user communication via video conferencing, file sharing, real-time messaging and games; all while on theCopyright© move. 2008 Green Packet. All rights reserved.

Revenue

• Offload overly congested network e.g. 3G/CDMA to WiFi – thus creating a balance in bandwidth utilization.

Costs

• Maximize the use of current infrastructure

• By utilizing and optimizing current infrastructure, save on huge investments to build/upgrade infrastructure • These savings can be channeled to customers

• Single client supports multiple Cost MINIMIZATION CPE, lower support cost Customer RETENTION REDUCED Churn Customer

• Constant challenge of network congestion as subscriber base and bandwidth utilization increases

Bandwidth

The Ideal Connection Manager

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• Retain customers by offering what matters to them  One plan on a unified network  Savings  Attractive mobile lifestyle services and applications 7 • Ease of use, single client for multiple connection modes7


Conclusion

3G Connection Manager The Ideal Solution Ability to offer differentiated services Simplified and ubiquitous connectivity for better user experience resulting in churn reduction Substantial cost savings through optimized usage of current infrastructure Freed up data capacity to offer quality mobile services Opportunity to Improve ARPU 8

CopyrightŠ 2008 Green Packet. All rights reserved.

Private and Confidential

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Thank You Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com

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