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MEMBERSHIP MATTERS “Whether you’ve been a member for two years or 20, you’ll have as much to offer as you have to gain by attending a WICPA event or joining a committee to expand your professional network.”

Networking ROI with the WICPA

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ow many times do you tell yourself that you need to meet more people? Successful people focus their efforts on strengthening their circle of influence. Your career requires you to network, and in today’s marketplace, you must be more proactive than ever.

to develop your networking skills. Some of the most rewarding opportunities to meet other members occur at social events that have time dedicated to networking in a fun and relaxing setting. Several networking events have been scheduled across the state. Check them out at wicpa.org/networkingnights.

Members have said one of their primary reasons for joining the WICPA is to meet other CPAs and build a professional network. But how does one go about “building their network”? Networking takes time, planning and practice. Networking demands that you enhance your ability to communicate and improve your professional presence. Networking is a full-time job, and the more time you dedicate to it, the more you will learn.

Another opportunity to raise your credibility while also expanding your professional network is by volunteering with the WICPA. Consider serving on a WICPA committee in a topic area that appeals to you, such as state or federal tax, public policy, ethics, accounting careers, young professionals or one of seven conference planning committees. Contact me to learn more!

“It’s not always WHAT you know, but WHO you know.” If you want to be successful, you need relevant connections in your network. Networking provides an immediate source of connections, and opens the door to talk to highly influential people who you wouldn’t otherwise have been able to easily have a conversation with or contact. It’s also not just about who you are networking with directly — that person will have their own network you can also utilize. Having like-minded connections gives you the opportunity to get advice about issues related to business, career opportunities or even your personal life, and obtain that important work-life balance that you wouldn’t otherwise have acquired. Another benefit of networking is to give your personal brand more exposure. Attending WICPA events will help you “get known.” You can then build your reputation as a knowledgeable, reliable and resourceful person by contributing useful information. You are also likely to get more leads and referrals.

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Building a network requires action and participation. In other words, you need to become involved. The WICPA offers you numerous ways to do just that. Whether it’s attending an event or volunteering to be part of a group, you have more options for getting involved and building your network because of your WICPA membership. Networking should be fun, exciting and a rewarding approach to advancement. WICPA events offer the perfect opportunity

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Whether you’ve been a member for two years or 20, you’ll have as much to offer as you have to gain by attending a WICPA event or joining a committee to expand your professional network.

UPCOMING EVENTS: JULY

25 AUG

Networking Night at ABV Social (sports bar)

22

Golf Outing at Royal St. Patrick’s Golf Links

SEPT

CPAs in Industry Fall Conference at Country Springs

18 SEPT

19 SEPT

22

Networking Night at Appleton Beer Factory Golf Outing at Ironwood Golf Course Watch for The Bottom Line for all your CPE and networking events!

Tammy J. Hofstede is chief financial and operating officer at the WICPA. Contact her at 262-785-0445 ext. 4518 or tammy@wicpa.org.

On Balance

July | August 2017

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On Balance Magazine - July/August 2017  

On Balance Magazine - July/August 2017 (Vol. 13, No. 4) On Balance is a publication of the Wisconsin Institute of CPAs. Find out more about...

On Balance Magazine - July/August 2017  

On Balance Magazine - July/August 2017 (Vol. 13, No. 4) On Balance is a publication of the Wisconsin Institute of CPAs. Find out more about...