Page 1


CONTENTS/

Introduction/

3

12

Matthew Butterick

About Typo

Quote #1/

Quote #5 /

4

Quote #6/

20

Kirsty Carter & Emma Thomas 14 Quote #10/

Rick Banks

Patrick Cox

Quote #9 /

22

Sean McBride Quote #2 /

6

Paula Scher

Quote #7/

16 Quote #11/

Patrick Cox

24

Sara De Bondt Quote #3 /

8

Simon Manchipp

Quote #08/ Gerry Leondis

18 Quote #12/

26

Matthew Butterick Quote #4 / Tim Beard

10 Typeface Index/ 29


INTRODUCTION/

TYPO London 2012: Social provided a unique opportunity to investigate the myriad of ways in which designers can function socially.

There is no single path; there are many. But we can be sure of one thing: the socially minded designer is the designer best equipped to deal with the changes that we all face as a culture.

Close to 900 attendants followed the presentations of more than thirty international speakers in a unique atmosphere of inspired curiosity. The Conference presented a relaxed atmosphere that encouraged the speakers, students and professionals to be ‘Social’ and network.

This purpose of this book is to share twelve insightful quotes from the Designers, Typographers and Educators who not only inspired me with their experiences but also shared their humanity. Lisa Whitaker

3


ABOUT/

Patrick Cox is an Independent Creative Director with over 25 years’ experience and has worked with the world’s leading brands Patrick lives in London and works with organisations and individuals facing complex design and innovation challenges.

Formerly Executive Creative Director of Wolff Olins he worked on projects including London 2012, Macmillan Cancer Support and (Red)

He is currently helping Eight Inc (the design company behind the Apple Stores) set up shop in London.

What I thought:/ A quiet unassuming, extremely earnest man. Spoke like an academic with authority and a lot of sense about his work, society and design in general. eightinc.com

# 01/12

wolffolins.com


5


ABOUT/

Paula Scher is a ‘social’ designer in the best sense of the word – her work is literally on the streets and in the buildings where people live, work and study.

A Pentagram partner since 1991, Scher is a giant of contemporary graphic design. Her most recent work includes the bold new identity for Microsoft; designed to coincide with the recent launched Windows 8.

What I thought/ Great to listen to a Female Designer who has developed her craft in another era of Graphic Design, in the 70’s and who has been evolving and achieving ever since. www.pentagram.com

# 02/12

www.paulaschermaps.com


All design is social We design for people We work with people We effect the culture The thing I try really hard to do, is not to save the world, but try to raise the expectation of what design can be.

7


ABOUT/

Simon Manchipp is the Executive Creative Director and cofounder of SomeOne, the progressive London based and internationally operating design practise, Simon launches and relaunches brands worldwide.

SomeOne have been behind recent re brands for The Royal Opera House, Eurostar and the National Maritime Museum. They developed the ‘Compare the Meerkat’ Branding which made Compare the Market.com the market leader.

What I thought:/ He came across very pleased with himself, like a Design Director version of Simon Cowell; however behind the mad Cat gifs presentation he did speak a lot of sense and kept the audience entertained, if a bit distracted.

# 03/12

someoneinlondon.com


en

ts

ne

ed

to

un

der

sta

nd

tha

W R

Cli

t

D

E I

works. It is what’s

remembered

No-one remembers the colour of the carpet.

9


ABOUT/ Designer Tim Beard together with Jonathan Jeffrey and Mason Wells founded Bibliothèque in 2003. An independent design studio based in London that has earned an international reputation as an innovative company working in the fields of brand identity, spatial and digital design.

Recent collaborations include developing the Signage and Environmental Graphics for The Google Web Lab at The London Science Museum.

What I thought/ Tim Beard presented with sincerity and authority. Bibliothèque is a forward looking Design Studio with an emphasis on Social both as part of the Creative process in their studio and collaborations and with their clients.

# 04/12

bibliothequedesign.com


The Bibliothèque approach is a Social Studio. An open plan office without walls and boundaries and a no headphones policy. The work surrounds us which penetrates our thinking and stimulates questions; ideas bed in and develop. Everyone gets to air their views, regardless of their position. So, its no surprise that the studio is filled with dialogue and discussion.

11


ABOUT/

Matthew Butterick is a typographer, lawyer, and writer in Los Angeles. And he has been making demands on design and designers since his first appearance at the Fuse 95 conference.

After graduating from Harvard, he worked as type designer for David Berlow and Matthew Carter. He started a webdesign studio, Atomic Vision, that was acquired by opensource developer Red Hat. Butterick then got a law degree from UCLA. He is the author of Typography for Lawyers.

His most recent fonts are FB Alix and Equity.

What I thought/ The presence and charisma of a Hollywood actor but with a brain and a passion for society and typography

# 05/12

typographyforlawyers.com


Solving problems is the lowest form of design; investing your humanity is the highest.

13


ABOUT/

Rick Banks is a designer, art director and typographer, working under the moniker Face37.

In his short career since graduating in 2006 he has worked at SEA Design and This is Real Art. At this is Real Art he worked on the branding for the Musicians Union and the D&AD copy book about advertising and published by Taschen. He worked with Marty Brown from IDEO, where he redesigned the packaging identity of the coffee brand Douwe Egberts

His most recent typeface design is Bella

What I thought/ Great to see a young lad of 26 from my hometown Bolton so successful, driven and inspiring.

face37.com

# 06/12

thisisrealart.com seadesign.co.uk


Work hard. Try to be nice to people and do everything and more that is asked of me.

15


# 07/12

A few more words of wisdom from Patrick Cox refer to #1


So Yo cie pe u n ty op ee ca le d nno yo to t ur ha be w ve pr or o ki a g pe ng re lle w at d ith d fo . ea rw l o ar ft db ru y st s w ing ith le th mi e nd

od ur to yo t rs a de e to no un hav nd as in s d o h au to sp e ed en is , uh ed re lat ng e t at rm Ba ed to mp cha t w f th e fo e e e f h e u Th u n ctiv is t ally l b stu e t yo lle Th nt cia he lik co e. me So er t ate e. tim nda of mb lic ctur fu rms me rep tru te re to d s to sy an ea les ru

17

s.


ABOUT/

In 1994 Gerry Leonidas found a home in the Department of Typography at the University of Reading, where he teaches typography and typeface design, and is heavily involved in knowledge transfer projects. Since 2001 he has been running the MA Typeface Design programme.

His perspective is one of placing typography in a wider context, and helping develop in designers an understanding of the basic principles, and an insight into the potential for originality.

What I thought/ A warm generous man, obviously popular with his students who were at Typo to support him, eager to share his knowledge. He certainly inspired me to understand Typography with more depth. leonidas.org

# 08/12

typefacedesign.tumblr.com


going and how are you will move forward from this.

in design but try to ask yourself a different question.

Don’t rely too much on the form of things especially

19

Ask why are things the way they are; where are they


ABOUT/

Kirsty Carter & Emma Thomas set up A Practice For Everyday Life whilst art students at RCA. Recent projects include the exhibition design and publication of “Bauhaus: Art as Life“ at Barbican Art Gallery and a new visual identity for Witte de With Centre for Contemporary Art in Rotterdam.

Working on everything from brand identity, print to wayfinding and exhibition design, Kirsty and Emma enjoy investigating, exploring, collecting and experimenting to arrive at outcomes that surprise, delight and engage on many levels.

Currently they are working on the graphic identity of a new cross-disciplinary arts space in Hong Kong and the design of a major new retrospective publication for the artist Linder.

What I thought/ Unfortunately I had to miss their talk for Gerry Leondis however after looking at their websites I have watched the video of their presentation . Their work is incredible and the talented Arthur Carey, a graduate from LCA is going to Intern for them very soon

# 09/12

apracticeforeverydaylife.com


Ultimately as designers what we are interested in, is people who are making some kind of social commentary in the way that they work or striving for an impact that way As designers we are translators, observationists, inquisitors, and we are always trying to learn something new. Our work is with, out of and for people that is something we really value about our work.... Its social aspect.

21


ABOUT/

Sean McBride is happiest looking for opportunities at the intersection between user experience constraints and technical constraints. He is an client-side developer and designer working at Adobe on Typekit in San Francisco. He joined Typekit in July 2010, and he led the front end development of the new Typekit.com font browsing interface and the Typekit/Wordpress.com integration.

Before Typekit, Sean worked at Google in Mountain View as a user experience designer and web developer. He built prototypes for the Google Apps control panel, in-product help, Buzz, and finally Google+.

What I thought/ Sean provided an overview of the history of web and typefaces since the Internet was invented. He is an extremely knowledgeable person however I did not totally understand how I would use Web Fonts going forward. Jonathan Hoefler at AIGA about Type at the Crossroads is definitely worth a watch

# 10/12

https://typekit.com/ http://www.aiga.org/video-pivot-2011-hoefler/


/On the web we build living things not static artifacts /The Web brings new rules and possibilities which we must respond to /Don’t try to cram a new form into an old form /The Layout should be fluid and adjust to the width of the canvas. Use relative units like percentages instead of absolute units such as pixels /The images should adjust to the available space by either scaling up or down or being replaced at different breakpoints

23


ABOUT/

Sara De Bondt is a London-based, Belgian graphic designer and she is also publisher and editor of Occasional Papers, a non-profit publisher of affordable books on the history of architecture, art, design, film and literature.

Making knowledge available and affordable to all has become one of her central issues since starting Sara De Bondt studio in 2003. The studio’s approach is research and idea driven, with strong emphasis on visual clarity and typographic detailing.

Recent Projects have included Radical Nature for The Barbican and The Office of National Statistics for Artissima.

What I thought:/ A presentation delivered sincerely and thoughtfully for a woman with great vision. (No pun intended!)

# 11/12

saradebondt.com occasionalpapers.org


*

* To save ink fill typefaces with patterns rather than block colour

25


# 12/12

The closing words from the eloquent and charming Matthew Butterick (refer back to #5).


We

often overlook how consequential it has been; working with the written word is a noble and significant tradition. Typography has always offered the possibility of a better future and if we don’t explore that possibility and the future ends up more limited than the past; we will have no one to blame but ourselves.

27


TYPEFACE INDEX/

A/ American Typewriter 11 Designers/ Joel Kaden & Tony Stan Design date/ 1974 Publisher/ Linotype

B/ Bauhaus Std 17 Designers/ Herbert Bayer, Ed Benguiat & Vic Caruso Design date/ 1925, 1975 Publisher/ ITC


C/

G/

L/

Adobe Caslon Pro 19,25

ITC Garamond MM 5

Designer/ William Caslon & Carol Twombly

Designers/ Jean Jannon, Tony Stan

Design date/ 1725,1990

Design date/ 16th C,1977

Publisher/ Adobe

Publisher/ITC

Cassandra 7

Goudy Oldstyle

Designers/ Gert Weischer

Designers/ Peter Schoeffer, Frederic Goudy,

Design date/ 1996 Publisher/ Weischer Design ITC Cushing 21 Designers/ Stearns Cushing & Vincent Pacella Design date/ 1897,1982 Publisher/ ITC

13

ITC Lubalin Graph 15 Designers/ Herb Lubalin Design date/ 1974 Publisher/ Adobe

U/ Univers

3 - 29

Designer/ Adrian Frutiger

Design date/ 15th C/ 1915

Design date/ 1957

Publisher/ Bitstream

Publisher/ Linotype

H/

V/

Helvetica Neue Cover

Verdana 23

Designers/ Max Miedinger & Edouard Hoffman,

Designer/ Matthew Carter

D Stempl AG

Publisher/ Microsoft

Design date/ 1996

Design date/ 1957,1983 Publisher/ Adobe

J/ Adobe Jenson Pro 27 Designers/ Nicolas Jenson, Robert Slimbach Design date/ 1470, 1996 Publisher/ Adobe

29


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