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The Visitors Guide which explains the Museum concept, experiences and building layout. 120gsm uncoated Cairn Eco white The Brief

Lisa Whitaker ISTD Student Assessment Circus Museum

The Museum of the Circus Branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express your typographic skills


Signage

Lisa Whitaker ISTD Student Assessment Circus Museum

The building signage and wayfinding will have a modern, contemporary tone of voice. To fit with the ISTD brief, the signage is typography based and does not use iconography. The letters and numbers will be laser cut from brightly coloured Perspex and back lit so that the colours offset


Level two Home Screen

Runaway to the Circus

Runaway to the Circus

Circus Experiences Runaway to the Circus

Runaway

Experiences

Circus Tales Jump on the Band Wagon

Choose your Experience

Balcony Level

WC

WC

6 5 4

LIFT

6

Experience 3

Experience

Runaway

Experience

Runaway

Experience

How to find Circus

face ExploreClown our around our

How about to Steprunning one choose away the the Circus forYou a day? Be our Clown want to be guest. Book on one of five Parade workshops; learn audacious new skills, and then show them off in our Parade. You will become a Circus Performer for the day complete with extravagant costume and colourful make up, of course!

Step one choose the Clown You want to be Runaway

EXPLORE Explore

Jump on the Band Wagon

exhibition which hosts the iPhonecollection 5 greatest of Circus paraphernalia and costumes ever assembled under one roof. The exhibition provides the complete history of the Circus and explores its cultural impact on society as well as human and animal rights issues.

iPhone 5 As the evening draws closer the Circus Parade becomes a darker space allowing an Adult only audience to explore a lost world of vintage sideshows and freak shows. This Circus of Horrors promises to provide an altogether more chilling experience‌.

Adults

1

Children

0

The Circus Circus Tales of Darkness Choose your experience Experience 1 & 3 Choose your Experience iPhone 5

Runaway

The Workshops

BOOK TICKETS

Runaway

THE WORKSHOPS

Master the art of Clowning Around

Defyyour the experience laws of Choose gravity and learn Experience 1 & 3 how to walk the high wire

Defy the laws of gravity and learn how to walk the high wire

Saturday 16 February

Level Five Experience One

Level Five Experience Two

iPhone 5

Level Five Experience Two

Level Five How many of you? Experience Two Adults 1

iPhone 5

Level Six Explore the exhibition artefacts. Searchable and links to Floorplan

Approximate actual size

Children

1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.

Runaway

HOW TO FIND US

Runaway

Explore Dare to test the dizzying heights of the Flying trapeze

EXPLORE Explore

iPhone 5

Master the art of Clowning Around

0

Defy the laws of gravity and learn how to walk the high wire

Choose your experience Experience 1 & 3

Level Six Workshops

1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.

iPhone 5

Lisa Whitaker ISTD Student Assessment Circus Museum

Flow Map and Storyboards for Circus Museum App Explore

Runaway Runaway HOW

T

Dare to test the dizzying heights of the Flying trapeze

HowMaster many of you? the art of Adults 1 Clowning Around Children 0

Book tickets Save 25% by booking tickets now Choose date

Level Five Floor plans of each floor The circled numbers Link to Exhibition Artefacts(Level seven)

Explore

US

The Circus of Darkness

Circus Tales

Circus Parade

Dare to test the dizzying heights of the Flying trapeze

Defy the laws of gravity and learn how to walk Explore the high wire

Jump on the Circus Parade Band Wagon How many of you?

5 1

6

Runaway

Choose date Dare to test the dizzying heights of Saturday 16 February the Flying trapeze

Choose date

Book Tickets

Runaway THEHOW WORKSHOPS Runaway TO FIND

Save 25% by booking tickets now

Saturday 16 February

Explore

4 3

2

Experience

Runaway RunawayBOOK THE TICKETS WORKSHOPS

BOOK TICKETS Experience

RunawayRunaway

Circus Experiences

I am already at the Circus Museum

THE GREATEST MUSEUM ON EARTH

5

HOW TO FIND US

now

Master the art of Clowning Around

The Circus of Darkness

Save 25% by booking tickets now

Runaway to the Circus

iPhone 5

Level Four Find Us Will include Public Transport and roads links

Choose your Experience

Runaway to the Circus

4

Approximate actual size

Runaway

Clown face

TO

A thrilling interactive ride back in time through the history of the Circus. A unique sensory experience that travels through the Golden Era of 19th and 20th century traditional Circus; right up to the present day splendour of Contemporary Circus live performance.

WC

2 1

Lower Ground WC Experience 4 The Big Top Cafe Runaway THE WORKSHOPS

Step one choose the Clown You want to be iPhone 5

Level Four Book Tickets

3

i

WC

Circus Parade

Level Four Experience

How to find Step one choose the Circus Clown You want to be

WELCOME

Approximate actual size

WC

LIFT

Approximate actual size

WC

LIFT

Ground Level Experience 1 Shop

WC

Experience 3

Experience 2

Runaway

8

Gallery Level

Lower Ground Experience 4 The Big Top Cafe

Explore

i

7

Experience 3

WC

Share your experiences 10

Balcony Level

BALCONY LEVEL

Map

WC

9

MAP

Ground Level Experience 1 Shop Runaway CLOWN FACE

Lower Ground Experience 4 The Big Top Cafe

Jump on the Band Wagon

Book Tickets

Circus Tales

boys & girls 8

Find your way around

0

WC

Experience 2

i

7

Gallery Level

Experience

Circus Experiences

Runaway

10

Experience 3

WC

CLOWN FACE LADIES & GENTLEMEN

BALCONY LEVEL

Map

9

Circus Experiences

MAP

Circus

Ground Level Experience 1 Shop

3

WC

CIRCUS MUSEUM

I am already at the Circus Museum

WC

THE GREATEST MUSEUM ON EARTH

2

Share your experiences

Approximate actual size

LIFT

Approximate actual size

Approximate actual size

Level Four Level Four / Share your i Find Your way Round experience will link Share your Site Map Photographs taken at experiences the Lower Ground Experience 4 Museum to Facebook, The Big Top Cafe Twitter and email. (Screen not shown) Back

Experience 3

WC

Gallery Level Experience 2

1

Ground Level Experience 1 Shop

TO

Runaway

Approximate actual size

WC

8

Find your way around

0

Runaway to the Circus

WC

Experience 3

RunawayRunaway to the Circus CLOWN FACE

BALCONY LEVEL

Map

WELCOME

WC

Experience 2

Find your way around

0

Circus

boys & Balcony girlsLevel

7

Gallery Level

The Circus of Darkness MAP Runaway CLOWN FACE

LADIES & GENTLEMEN Choose your Experience

How to find Circus

Circus Experiences

WC

Experience 3

Circus

Approximate actual size

Balcony Level

Circus Experiences

Map BALCONY LEVEL CIRCUS MUSEUM

6

Clown face

Back

5

MAP

Circus

10

CIRCUS MUSEUM

9

Approximate actual size

Circus Tales Back

4

THE GREATEST MUSEUM ON EARTH

How to find Book Circus Tickets

3

I am already Clown at the face Circus Museum

2

Approximate actual size

TO

Experience 3

WELCOME

Level Three Runaway to the Circus

Level Three Clown Face Interactive experience. User takes photo which is The Circus overlaid with Clown make ofCircus Darkness Parade up (Choice of five)

1

boys & girls THE GREATEST MUSEUM ON EARTH

Experience Jump on the Circus Parade Band Wagon

Level Three I am already Book at the Circus Circus Tickets Museum

I am already at Runaway the Circusto Museum the Circus

WC

TO

8

WELCOME LADIES & GENTLEMEN

Experience

7

boys & girls

Runaway

10

LADIES & GENTLEMEN

9

Level One Welcome Screen

1940s Hoxie B Al Hoxie. Jack in silent west until he made 1919 serial, Li


Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)

Lisa Whitaker Branding and promotion The Loft Space

Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3)

Branding and QR code across recycled paper bags

The Brief To create a Brand and promotional material for a Creative hub called The Loft Space


Seasonal Product Tags including QR code

Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print. Lisa Whitaker Branding and promotion The Loft Space

Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag


the

space

l ft

the

l ft

space to inspire

space to inspire

space

Standedge Tunnel & Visitors Centre Marsden HD7 6NQ

l ft

traditional crafts with an eco-twist

space to inspire

the

traditional crafts with an eco-twist

space

l ft

the

Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ

space to create

space

Standedge Tunnel & Visitors Centre Marsden HD7 6N

traditional crafts with an eco-twist

traditional crafts with an eco-twist

Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.

l ft

the

Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ

space

Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ

Lisa Whitaker Branding and promotion The Loft Space

space to create

traditional crafts with an eco-twist


The Brief To research, review and communicate about Typo London and the speakers at the events. to provide content to explore Type and Layout

Lisa Whitaker Type and Layout Typo 2012

The publication includes a summary of Typo, twelve quotes, details about each speaker, ‘what I thought’ section and an index of typefaces. The Posters and Publications would be distributed around college as part of a Typo Event and shared online digitally.


The Brief Slaithwaite Guitar School need a new visual identity including logo, colour pallet and typeface;; this should be able to be used on a range of promotional material and merchandise to appeal to a broad audience aged from 8 to 58 years old.

Lisa Whitaker Branding and Promotion Slaithwaite Guitar School

Prospectus to promote the Guitar School to local primary schools


A4 double sided gatefold leaflets 130gms satin coated stock

The School provides a range of Services and the colour pallet has been used to distinguish these; still retaining the distinctive SGS logo: Red Green Blue Purple

Guitar tuition After school Rock Band Club Holiday Rock Band Club Recording Studio

Lisa Whitaker Branding and Promotion Slaithwaite Guitar School


2013 FESTIVAL TOUR The Brief

Solution

To create a fun and engaging campaign that will re-introduce a younger generation into eating Heinz Salad Cream. The campaign had to have an upbeat and vibrant tone of voice in order to appeal to the target audience of 18-29 year olds.

The campaign includes Heinz SC and The Sunshine Van, a Salad Cream van that will travel up and down the UK to some of the biggest summer festivals. The van will be a customised 1960’s ice- cream van to enhance the retro feel of the campaign. The van will give away free Salad Cream and chips to encourage a younger generation to enjoy the taste of Salad Cream. The SC and the Sunshine Van is a play on words from KC and The Sunshine Band and their song ‘That’s the way I like it’ is used in the campaign.

Lisa Whitaker Branding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation


Adshel advertising campaign

The Tour Win tickets

GLA

ST

ON

2013 FESTIVAL TOUR

Live share

BU

T IN T HE PA RK

RY LEEDS

FES T

MENU

2013 FESTIVAL TOUR

2013 FESTIVAL

CHIPS AND SALAD CREAM

TOUR

2013 FESTIVAL

TOUR

2013 FESTIVAL T OU R

2013 FESTIVAL

TOUR

TOUR 2013

FESTIVAL

TOUR 2013

2013 FESTIVAL

o YOU How d

FESTIVAL

TOUR

like it?

Website of the tour Lisa Whitaker Branding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation

Viral moving image on YouTube and Vimeo


Adsel promoting the Snaptag competition

Step 1 Download the SnapTag App

Lisa Whitaker Branding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation

Step 2 Find a SnapTag and line up the SnapTag with the red ring

Step 3 The ring turns green when the SnapTag has been recognised

Step 4 Your customer is now linked to the SpyderLynk platform and Heinz Salad Cream


The Brief

The Seriously Juicy apple

Create a Superior brand and identity to introduce the English grown Sweetie apple to the British market

Lisa Whitaker Branding,packaging and Promotion What is good?


Lisa Whitaker Branding,packaging and Promotion What is good?


Introductory Campaign London marathon

Lisa Whitaker Branding,Packaging and Promotion What is good?


Portfolio Surgeries  

First attempt at creating my own Portfolio to receive feedback from industry professionals

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