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BA (Hons.) GRAPHIC DESIGN   PREPARATION & PROPOSAL – Part 1 Name Lisa Whitaker

LEVEL  

Module Code

Module Title

OUGD303

Final Major Project

06  

Date 15/01/13

  REVISED POSITION STATEMENT AND RATIONALE

The briefs selected in the main will allow me to explore the relationship of Branding and Design across both print and digital media to better inform my concept development and design practice. This will include research and skills development of trans media, interactive design with a focus on web design. I plan to gain a broader awareness of both Inter disciplinary Studio practice and more specialized Web design Agencies by requesting studio visits. All the briefs will continue to develop both type and layout and Illustrator/Indesign skills with a focus on translating them between print and digital outcomes. I aim to translate the Typography skills from Design practice 3 to more digital outcomes. This approach will not only strengthen my practice as a Designer but will also provide the platform for a balanced portfolio. My portfolio will demonstrate both strong concept development and design skills and also my interest in keeping pace with this fast changing environment.

  THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.

GENERAL THEMES: Design and art in Popular and sub-Culture, Theatre and dance, Photographers, The power of big brands, Unilever against No logo, Web design SPECIFIC SUBJECTS: Full screen websites Wordpress web templates eg Themevilla

DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designerʼs, studios, practitionerʼs and products as

DESIGNERS/STUDIOS: Someone, Fuse 8, This is Real Art, APFEL, Grafton Media, Engage Interactive, The Engine Room


well as broader creative disciplines and methods of Production / Distribution.

AUDIENCE/CONTEXTS: Both Commercial and Cultural

PRODUCTION /DISTRIBUTION METHODS: PRINT BASED – PROSPECTUS, WEB BASED, OTHER DIGITAL OUTCOMES, THINKING OF BIGGER PICTURE – CAMPAIGNS,SIGNAGE, WAYFARING

  DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs

The focus of my practice will be how Agencies provide a full Interdisciplinary package. Who they collaborate with. Research and visit local printers. Research and visit Web design agencies.

DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop.

An ʻInterdisciplinaryʼ approach which includes Design for digital and print

PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods KEY TEXTS. List a selected number of books, articles and texts that are central o your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications

Brief one D&AD Unilever – exploit a brands power (Competition) Brief two LCA End of Year Books (Collaboration) Brief three Cultural Space Brief four Brand, Identity and online presence for a freelance photographer (Live/collaboration) Brief five Dance School prospectus and online presence (Live) Brief six Geek Table – Alumni exhibition or online presence? Brief seven LCA Concept pitch for Prospectus Brief eight LCA end of year show

ADDITIONAL COMMENTS

   

I want the focus to be developing my understanding of Web design to the extent I can develop a simple five page website on Dreamweaver confidently,. Continue to practice a high standard of type and layout skills for both print and digital outcomes Continue to develop Indesign, Illustrator and Photoshop skills using the support in College to extend them.

A web Standardistas Approach Type and Typography Phi Baines & Andrew Haslam Computer Arts Bartolo de, C with Spiekermann E (2011), Explorations in Typography/Mastering the Art of Fine Typesetting. San Anselmo, 101 Edition


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

FMP

Doc. Code

06

OUGD30

Brief/Session/Document Title Brief 1 D&AD Unilever

Brief Exploit a brands power to make the world a better place, using the Unilever sustainable Living Plan Create a positive social impact using the power of a Unilever brand choosing from Marmite, Lipton, Persil or Simple. Develop your idea with a focus on one of three objectives as detailed

Background / Considerations Refer to main brief Research the target audiences of the brands.

Mandatory Requirements

Deliverables

Research and development posted to design practice blog

Mock-ups 4 A2 design boards for submission

Studio Deadline 13th March 2013

Module Deadline 29 May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


D&AD Student Awards 2013

Exploit a brand’s power to make the world a better place.

Open Brief Brief set by: Unilever

Background The Unilever Sustainable Living Plan was set out in November 2010, in which they committed to a ten-year journey towards sustainable growth. Within the Plan, Unilever takes responsibility not only for direct operations, but for how their suppliers, distributors and, most crucially, their customers, use their brands. Go to www.unilever.com/sustainable-living/ to read the Plan in full.

Deliverables Main deliverable: Upload a presentation film of your work (max. 2 mins) or up to eight images showing your solution.

Creative Challenge Create a positive social or environmental impact utilising the power of a Unilever brand. Choose from one of the following:

Optional supporting material for images: Interactive work (websites, widgets, apps, HTML, etc.); physical material (prototypes, mockups, etc.); supporting information (up to 400 characters).

Deadline Entries for this brief must be submitted by Wednesday 20 March 2013. Supporting objects must be received at D&AD offices by Wednesday 27 March 2013. #studentawards

• Lipton • Marmite • Persil • Simple Develop your idea with a focus on one of three objectives: • Improving health and wellbeing • Reducing environmental impact • Enhancing livelihoods You can take any approach to this brief; whether it be in the form of a product, service, experience, event, community group, communication campaign… Unilever are looking for any vehicle or channel that can be used to make a positive difference. Considerations • Unilever are looking for something that could feasibly be developed. You need to show how the potential would be realised, ie how it would be taken to market through materials, production, branding, advertising, marketing, etc. • Consider forming an interdisciplinary collaboration to create a rounded entry, incorporating design, marketing, graphics, advertising, craft and business studies. • Your idea needs to relate directly to your chosen brand’s values and audiences. Target Audience Research your chosen brand’s target audience by visiting their website and other brand touch points.

Optional supporting material for presentation film: Up to four images; interactive work (websites, widgets, apps, HTML, etc.); physical material (prototypes, mockups, etc.); supporting information (up to 400 characters).

Keep any text on images to a minimum; supporting information can be entered online. For full format specs and guidance, see ‘Formatting Your Entries’ on the next page. Work in formats other than those outlined will not be accepted.


D&AD Student Awards 2013

Formatting Your Entries

All entries must be submitted digitally via our entry site. The deadline is Wednesday 20 March 2013. The entry site will be open from Monday 18 February. Certain briefs also allow you to send physical supporting material – this needs to reach us by Wednesday 27 March. Things you must do: Stick to the formats and specs listed below, or your work won’t be accepted. Provide a title for your entry. This should be unique to your response, not simply the name of the brief. This can be supplied online. Make sure that your main deliverable(s) clearly, and effectively, present your idea and execution. Judges will view these first, and then look at any supporting material if they wish. Things not to do: Don’t include your name, or the names of your teammates, tutors or college anywhere in your entered work, or in file names. This is to ensure that work is judged anonymously and fairly. If names or credits are visible, or audible, in any deliverables we may ask you to resubmit them, or we may remove them from the work ourselves. The exception is the Make Your Mark brief. Don’t submit video, image or audio deliverables via email, on data discs, contained in zip files, or hosted on websites. These must be uploaded through the entry site. URL deliverables are only accepted where the website itself is part of the entry. Zip files are only accepted for interactive work, HTML, websites, widgets or apps. PDFs are only accepted for the Copywriting Brief.

Accepted Formats Videos • Presentation films (max. 2 minutes); executions of moving image work, TV ads, etc • Formats accepted: MPEG2 / MPEG4 and MOV • Maximum file size: 500mb MPEG2 / MPEG4 and MOV Region / Format

Aspect Ratio

Resolution

Frame Rate

Bitrate

File Format

Codec

HD 1080p /1080i

16-9

1920 x 1080

25-30 fps

15-25 Mbps

MPEG2/MPEG4 or MOV

H264 or MPEG2

PAL

4-3

720 x 576

25 fps

8-15 Mbps

MPEG2/MPEG4 or MOV

H264 or MPEG2

PAL

16-9

1024 x 576

25 fps

8-15 Mbps

MPEG2/MPEG4 or MOV

H264 or MPEG2

NTSC

4-3

720 x 480

30 fps

8-15 Mbps

MPEG2/MPEG4 or MOV

H264 or MPEG2

NTSC

16-9

1024 x 480

30 fps

8-15 Mbps

MPEG2/MPEG4 or MOV

H264 or MPEG2

Your media must come from an uncompressed format (eg Beta, MiniDV or DVCam). Do not add a clock or slate at the start of your film. Your file must be multiplexed with audio and video in one single file.


D&AD Student Awards 2013

Formatting Your Entries

Images Image format: JPEG (PNG, GIF, and PDF files will not be accepted) • Image resolution: At least 300dpi • Colour mode: RGB • Minimum image size: 15cm on the longest axis • Maximum file size: 4mb • Image orientation: Images will be viewed on screen so landscape is preferred. However, portrait is fine too, if that’s more appropriate. • Text in images: Keep any explanatory text in images to a minimum – supporting information should be entered online. • If you are including text, use a clear font (eg Arial) at a decent size (at least 12pt). As a rule of thumb, it should be easy to read if the image is viewed full-screen on an average laptop. Interactive work HTML, websites, widgets, apps, etc. Interactive work must be Chrome compatible. If the work is available online, submit as a URL. If you are not able to host the work online, submit a ZIP folder containing all the necessary files: • When you complete the online entry form, you’ll get an entry number. • Use this as the name for the zip folder itself, and at the start of file names for the root folder, index file, and Flash or Shockwave files. • Submit websites in their entirety, as Chrome compatible HTML projects. • Submit Flash and Shockwave projects embedded in HTML. Audio files Executions of radio ads, etc. • File format: MP3, Sample size: 16-bit, Sample rate: 44100khz, Maximum file size: 10mb • File extension must read .mp3 • Do not include audio introductions or presentations Physical work Prototypes, mock-ups, 3D models. • Physical work is only accepted as supporting material, and only if specified by the brief. • All entries will initially be judged online to produce a long-list for the main judging event. Judges will only see physical work if the entry makes the long-list based on its main digital deliverable. • Download labels for physical work from the entry site. Fill them in and attach a completed entry label to the back or base of each object. Package together and attach a completed postage label to the package. Scripts (PDF) For radio ads. • If you have more than one script, upload each one as a separate PDF. Do not combine them all into one document. • Use a clear font (eg Arial) and 12pt text. For more information, visit www.dandad.org/studentawards Or if you have any questions, email us at studentawards@dandad.org


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

FMP

Doc. Code

06

OUGD303

Brief/Session/Document Title Brief 3 Create a Cultural Space which both celebrates and critically analyses popular culture, music, design and art from 1950 onwards

Brief Conduct more research to supplement the links already identified between culture, sub-culture, photographers, illustrators, musicians and graphic design between 1950 to present day. The Space could also provide a Critical Analysis of culture to create debate and deeper thinking around the impact of the last sixty years on both the current and future generations. Develop how the Space will look, will the experience be interactive, what ranges can be developed ie Genre, decades, subcultures, Theorists The Space will need branding, signage and promotional material. Background / Considerations Target audience: music lovers and creative people. The Space will provide a backdrop where people can engage in the exploration of culture, magazines, vinyl records and music which they used to find on the high street. With the demise of HMV it is apparent music is destined to become digital experience however there is still a space for the physical and social sharing of music and culture.

Mandatory Requirements Research posted to DP blog Studio Deadline

Deliverables Mockups of printed and digital outcomes 4 A2 boards Module Deadline

22 May 2013

29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

FMP

Doc. Code

06

OUGD303

Brief/Session/Document Title Brief 4 Freelance photographer branding and online presence

Brief A local freelance Photographer wants to create a brand and identity for his work, promotional material and an online presence Background / Considerations What is his target audience? Research current practices and websites of a new generation of photographers. Collect suitable content for portfolio and website

Mandatory Requirements

Deliverables

Research and development posted to design practice blog

Logo/identity Mock-ups Scamps, design and development of website 4 A2 design boards for submission

Studio Deadline 22 May 2013

Module Deadline 29 May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

FMP

Doc. Code

06

OUGD30

Brief/Session/Document Title Brief 5 Dance School prospectus and websites

Brief Design a prospectus and website for Bernadette Heys School of Theatre Dance. The brief will include trying to establish a relationship with a local developer to develop the website from my designs.

Background / Considerations The school has been established for over twenty years based in Marsden. The school currently has over 200 students however it is still important the School continues to promote itself beyond word of mouth. The school also wants the communication to act as an introduction to all the basics for any new student. The communication can also act as a vehicle to promote its events and share news with the students of the school. Establish a budget for printing costs Investigate suitable Printers Mandatory Requirements

Deliverables

Research and development posted to design practice blog

Mock-ups Scamps for Web site design Design File print ready 4 A2 design boards for submission

Studio Deadline 30 April 2013

Module Deadline 29 May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


FMP proposal and briefs