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ISTD Student Assessment Project - Circus The Brief

Content

The Museum of the Circus branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express you typographic skills (A minimum of 500 words)

The Visitors Guide which explains the Museum concept, experiences and building layout Proposed mocked up signage and wayfaring. Circus MuseumTickets

Target Audience Experiences 1,2,and 3 are targeted at middle income families with children aged 6 to 16. Experience 4 is aimed at young professionals looking for a night out with a twist. Both groups can take advantage of the Interactive and educational experiences..

Tone of Voice The Logo and Branding have echoes of the past, with a nod to 19th century poster layout and Slab Serif typefaces. The bright coloured overprint used on print collateral and the Perspex signage adds a contemporary feel which will appeal to both target audiences.

THE MUSEUM BRIEF AND CONCEPT

Introducing the CIRCUS, The Greatest Museum on Earth; runaway for the day, jump on a band wagon and join the parade.

OUGD301 Design Practice 3 Brief 4 ISTD Circus

Lisa Whitaker 1/5


CCIRCUS IRCUS the greatest museum on earth

s u c r rc C C

Runaway to the greatest museum on earth

CIR CUS CIRCUS CIRCUS Logo development Two aspects of Circus entertainment throughout the ages is movement and colour, whether it is the clowns, animals or acrobats. In an attempt to create ‘movement’ and also layering, I experimented with the overprint attribute in InDesign. I explored Typefaces commonly used on advertising posters during the 19th Century particularly Slab Serif typefaces such as Clarendon. I chose Memphis, a Slab Serif revival typeface designed by Rudolf Wolf in 1929, because the extra bold weight leant itself both to the overlay effect and also the cut out customisation. I chose Futura which was designed by Paul Renner in 1927 to accompany this typeface. Wolf’s conception for Memphis drew heavily from Futura, making them a good combination.

MUSEUM CONTEXT AND LOGO DEVELOPMENT

s b g to p C u c cu C cc r c u s CCIIRRCCUUSS The greatest circus museum on earth

THE GREATEST MUSEUM ON EARTH

the greatest museum on earth

The greatest museum on earth

C rc u s Runaway to the greatest museum on earth

This is a Typography focussed competition brief so the main challenge was to avoid the logo being a pastiche of Circus past. The branding needed to appeal to a contemporary professional audience, both families and young people.

OUGD301 Design Practice 3 Brief 4 ISTD Circus

Lisa Whitaker 2/5


The Museum Concept A circular building such as The Corn Exchange In Leeds or The Round House in London would lend itself perfectly to this interactive Circus Experience. Experience 1, Jump on the Band Wagon will be an interactive ride back through the history of the Circus. From freak shows and menageries to the trapeze and clowns. The ‘Band Wagon’ experience will be an explosion of sounds and smells together with projections and stunning live performances from skilled Circus Artists and Clowns. Experience 2, Join the Parade, will offer the opportunity to join one of four skills workshops and then show off the newly learned skills in the Circus Parade, complete with costume and make-up. Experience 3, Circus Tales will be the Museum’s Collection that will include vintage costumes, posters and circus memorabilia. The museum will deal sensitively with Animal Rights issues and celebrate the human achievements of the contemporary Cirque Du Soleil. Experience 4, The Circus of Horrors will be an altogether darker experience allowing an adult only audience to explore the golden ere of vintage side shows. As darkness falls outside the whole building will be projected with vibrant coloured Circus, performances, words and shapes.

MUSEUM CONCEPT AND PROGRAMME DEVELOPMENT

The Circus Museum is a contemporary interactive visitor experience. The Museum will offer an interactive ride, similar to The Jorvik Viking Centre, a journey though history of the circus.

OUGD301 Design Practice 3 Brief 4 ISTD Circus

Lisa Whitaker 3/5


Signage The Building Signage and wayfaring will have a modern, contemporary tone of voice. To fit with the ISTD brief the Signage is Typography based and does not use iconography. The letters and numbers will be laser cut from brightly coloured Perspex and back lit so that the colours offset

against each other. The bright colours will suit the more playful daytime experiences. In the evening the signs will be brightly lit and cast bright coloured shapes and shadows around, adding to the excitement and mystery of The Circus of Horrors.

Visitors Guide Provides a complete guide to the Museum Experiences and the building including a map of the Museum. The leaflet folds out into a poster. The layout is centred inspired by traditional 19th Century Posters.

MUSEUM BUILDING, SIGNAGE AND PRINTED COLLATERAL

The outcome focussed on Buidling Signage and Print Collateral; with more time digital outcomes such a Web site, App and Social Media could be explored

OUGD301 Design Practice 3 Brief 4 ISTD Circus

Lisa Whitaker 4/5


Gutter 4mm

Type as Graphic 2 28pt Futura BT Bold Centre align Capitals Colour: 100% Black

Side Margin 9mm

THE GREATEST MUSEUM ON EARTH

VISITORS GUIDE

Type as Graphic 1 Memphis extra bold Centre align Overprint fill Colours: 100% Magenta, 100% yellow, 65% Cyan

VISITORS GUIDE

Head Margin 9mm

16 Column Grid

THE GREATEST MUSEUM ON EARTH

LADIES &

Type as Graphic 3 68pt Memphis extra bold Centre align Colour: 100% Black

GENTLEMEN

boys&girls

Type as Graphic 4 62pt Futura BT Bold Centre align Colour: 100% Black

WELCOME

Standfirst 10/14pt Memphis Bold Justified,last line left aligned 143mm measure Colour: 100% Black

EXPERIENCE

Circus Tales Experience

WC

LIFT

Want to know more? Take walk around the Circus Tales exhibition, which houses the largest collection of Circus costumes and paraphernalia. As well as providing the complete history of the Circus the exhibition explores its impact on culture and explores human and animal rights issues.

The greatest collection of circus paraphernalia, programmes, and posters from the 19th century to present day Lavish Circus Costumes

Gallery level 2

Antique & replica Circus Bandwagons A spectacular collection of Circus Performance sculpture and art Magical tales of Circus life unfold narrated by Circus performers and artists from around the world Animal and Human rights issues

EXPERIENCE

Prepare to be entranced and amazed by the magical adventure on which you are about to embark, exploring the Circus with spectacular live performance and surreal effects. Hold onto your hats and let the journey begin by choosing one of the four marvellous interactive experiences.

The Parade Workshops

Join the Parade Experience Ever fancied running away to the Circus? Be our guest for the day. As you embark on your thrilling adventure you will learn a selection of new skills in the Big Top Workshops. Book on a workshop for this amazing opportunity to be a Circus Performer and dress up in an extravagant costume complete with theatrical make up. Your only problem will be choosing which skill to learn!

Heading 1 21/25pt Futura BT Bold Centred Capitals Colour 100% black

The exhibition includes

Defy the laws of gravity and learn how to walk the high wire

WC

LIFT

Dare to test the dizzying heights of the Flying trapeze Challenge your body with acrobatic balance and tumbling

Gallery level 1

Master the art of Clowning around Perform amazing tricks such as juggling, diablo or riding a Unicycle

YOUR EXPERIENCE GUIDE

Heading 2 10/14pt Futura BT Bold Colour 100% black

EXPERIENCE Jump on the Band Wagon

A thrilling interactive ride back in time through the history of the Circus. A unique sensory experience that travels through the Golden Era of 19th and 20th century traditional Circus; right up to the present day splendour of Contemporary Circus.

Jump on the Band Wagon Hitch a ride on board one of our Circus Band Wagons to start a trip back through the history of the Circus. Your journey begins in the 19th Century travelling circus. The spectacular parades through the streets of Britain of Lord George Sanger’s Circus to the US Barnham and Bailey’s Greatest Show on Earth. Gaze with wonder at the spectacle that unfolds around you as your senses are stirred by the sounds and smells of the travelling circus.

The Circus Parade

How about running away to the Circus for a day? Be our guest. Book on one of five Parade workshops; learn audacious new skills, and then show them off in our Parade. You will become a Circus Performer for the day complete with extravagant costume and colourful make up, of course!

Body Text 8/10pt Futura BT Medium Justified 45mm measure 3mm paragraph indents Colour 100% black

Circus Tales

The Circus of Darkness

Take a stroll around our exhibition which hosts the greatest collection of Circus paraphernalia and costumes ever assembled under one roof. The exhibition provides the complete history of the Circus and explores its cultural impact on society as well as human and animal rights issues.

As the evening draws closer the Circus Parade becomes a darker space allowing an Adult only audience to explore a lost world of vintage sideshows and freak shows. This Circus of Horrors promises to provide an altogether more chilling experience….

WC

LIFT

Ground

SHOP

i

Main entrance

EXPERIENCE The Big Top Cafe

The Circus of Darkness

As the evening draws closer the Circus Museum becomes a darker space allowing an Adult only audience to explore a lost world of vintage sideshows and freak shows as well as enjoying the other experiences.

Fancy a snack? Located in the outdoor terrace on the lower ground floor. Fun fair snack from candy floss, pop corn to ham burgers with hot and cold drinks

WC

LIFT

Lower Ground

BAR

Big Top Cafe Terrace

BISTRO

Circus Bistro

If you need to refuel our Circus theme Bistro is on the lower ground floor, offering a varied menu specialising in good local food, delicious cakes and drinks.

Harlequin Bar

The wine bar opens at 6pm and the space is available to hire for private parties

ROLL UP, ROLL UP

Header Rule 4pt colour: black Gift Shop

Offering Circus Souvenirs and memorabilia from hand crafted gifts, posters and programmes, to ostumes and props. Located on the ground floor

Opening Hours Harlequin Bar

The wine bar opens at 6pm and the space is available to hire for private parties.

The Big Top Cafe

Fancy a snack? Located in the outdoor terrace on the lower ground floor. Fun fair snacks from candy floss and popcorn to ham burgers and pizza; all served with hot and cold drinks

Experience 1 2 & 3 10am last admission 4pm Experience 4 (Over 18 years only) 6pm last admission 11pm The Big Top Cafe 10am to 5pm Circus Bistro 12 noon to 11pm

Share your experience

Experience 1 & 3 Adult £ 9.25 Senior/student £7.25 Child £6.25 Family £29 Experience 2 Workshop £15

www.facebook.co.uk/circusexperience

Harlequin Bar 6pm to 12 midnight

THE GREATEST MUSEUM ON EARTH

ISTD submission requires a typographical specification of the Visitors Guide. The stock is 120 gsm uncoated Cairn Eco white, digital ink jet print.

Experience 4 (Over 18’s only) £ 12.00 Groups Groups of ten or more are offered up to 15% discount. Please contact Circus for more details.

Open seven days a week Seasonal opening times may vary

If you need to refuel our Circus themed Bistro is on the lower ground floor, offering a varied menu specialising in good local food, delicious cakes and drinks.

MUSEUM VISITORS GUIDE TYPOGRAPHICAL SPECIFICATIONS

Prices

@circusexperience

Circus Bistro

Bottom Margin 9mm

Elephants, lions, tigers and horses became key features of circus life. Their role is explored through projections of past animal performances. Our journey continues into the 20th century splendour of The Chinese and Russian State Circus’s and more recent Cirque Du Soleil. Be in awe at extraordinary displays of human achievement through huge 3D projections and live performances from death defying acrobats, skilled jugglers and hilarious clowns.

Leeds Corn Exchange Call Lane Leeds LS1 7RB www.circusexperience.co.uk

OUGD301 Design Practice 3 Brief 4 ISTD Circus

Lisa Whitaker 5/5

Brief 4 Circus Presentation  
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