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2019 Advertising Rates

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WORLD of

A FREE Publication of The Wenatchee World - 663-5161 ext. 1

Week of Monday, November 26, 2018

A SHOPPING GUIDE FOR BUYERS AND SELLERS Look in this week’s Wenatchee World for the latest breaking news, information and advertisements.

Why We hate poWdered sugar

The Quincy Valley

EmpirE prEss Post Register

How to make a glam glazed lemon loaf without it By Leah eskin Chicago Tribune Hate is a vile habit. It provokes sore feelings and tribal tendencies and war — all best avoided. Yet I admit: I hate powdered sugar. I’m aware it’s sugar, powdered. It’s also cut with cornstarch, to curb clumping. It may sound innocent, but trust me: Powdered sugar is up to no good. Taste a spoonful: Vile. Sift it: instant coughing fit. Powdered sugar poses a health hazard. Now that I have one of

DEcEmbEr 13, 2018 75 cEnts

 sincE 1888

Douglas County

VOL. 132, NO. 50 Quincy Partnership for Youth honors three with awards, page 3

Quincy School District aims for replacement levy, see page 9

EMPIRE-PRESS.COM THURSDAY, DECEMBER 13, 2018

VOLUME 70, NUMBER 27

1 lEgAl nEwspApEr for DouglAs AnD chElAn countiEs A

Girls wrestling team shines at Warden Invitational, page 16

Very Lemon Loaf Prep: 45 minutes Bake: 1 hour

WWW.QVPR.COM

PROUDLY SERVING QUINCY, GEORGE, CRESCENT BAR, SUNLAND, TRINIDAD AND WINCHESTER

Wings ’n Wishes attracts hundreds in East Wenatchee

Chicago Tribune/E. Jason Wambsgans

A gift subscription to the newspaper.

By

G URIN FEAT 80 OVER S! OR VEND

It always fits perfectly.

$15/month Empire Press photos/Karen Larsen

Pay 3, 6 or 12 months in advance and receive an additional discount.

Mayor Royal DeVaney visits with Frosty the Snowman during the town’s annual Christmas tree lighting ceremony Dec. 6.

Waterville holiday season begins with tree lighting ceremony

Great minds ...

3 months ...... $30 6 months ...... $60 12 months .... $120

Best Deal

Call (509) 663-5161 or log on to wenatcheeworld.com and click subscribe.

GES’ Ella Nelson shows her dad, Neil, and Rep. Tom Dent, at left, a thing or two about coding. Page 13

T Empire Press photo/Darlene Paterson

Leavenworth Reindeer Farm brought the reindeer you see over in the corner. Columbia Crane brought the tree that we are going n See WISHES on page 7

More scenes from the 2018 Wings ’n Wishes Christmas celebration on page 6

hough the thermometer dipped below 20 degrees, Waterville residents still turned out in good numbers Dec. 6 for the town’s annual tree lighting ceremony in the North Cascades Bank parking lot. The ceremony was organized by the Waterville Main Street Association. The longstanding tradition included cookies and hot drinks for everyone, music performed by the Proclaiming Brass, visits with Frosty the Snowman, and treat bags for the children. When it was time to light the Christmas tree everyone

Presents

Holiday

CRAFT BAZAAR

2018

Saturday, December 1 9AM - 3PM

KArEn lArsEn EmpirE prEss CorrEspondEnt

Santa prepares to greet children at the Wings ’n Wishes holiday celebration on Dec. 6.

Please see Lemon, Page 2

$100 IN RA 0’S FF PRIZ LE ES!

By

people who had a part in planning and working to make this a success,” Lacy continued. “The

1/2 teaspoon kosher salt 1 1/2 cups sugar 2 whole eggs plus 1 yolk 1 cup whole-milk ricotta cheese

Santa has the perfect gift idea for that hard-to-buy-for person.

EmpirE prEss CorrEspondEnt

A

4 large or 6 small lemons, scrubbed 1 stick unsalted butter (plus about 2 teaspoons for pan), softened 1 3/4 cups all-purpose flour 1 1/2 teaspoons baking powder

Lemon juice melted into granulated sugar forms a thin, shiny syrup that soaks into the loaf, bolstering its potency and imparting a glamorous gloss.

DArlEnE pAtErson

large crowd gathered at East Wenatchee City Hall on Dec. 6 to usher in the Christmas season at the annual Wings ’n Wishes holiday event. Cold temperatures did not hinder parents, children or community members as they stood around the city hall steps while the Sterling Intermediate School Choir sang a medley of Christmas carols to begin the festive celebration. “We Wish You a Merry Christmas,” greeted those gathered, followed by “Deck the Halls,” “Rudolph, the Red-Nosed Reindeer,” “Feliz Navidad,” “Jingle Bell Rock,” “Silent Night,” “Let it Snow” and several other beloved carols, ending with “Santa Claus is Coming to Town.” Mayor Steve Lacy welcomed the crowd. “First of all I want to thank these young people and Mrs. VanderSluis for providing music for us,” he said. “I also want to thank Numerica Credit Union, our sponsor of Wings ’n Wishes and I want to give a big welcome to all from the City of East Wenatchee.” “I want to thank all the

those buff blenders, I’ve discovered I can grind my own powdered sugar, minus the cornstarch. But why bother? Most recipes made with powdered sugar are better without. Like glaze. Lemon juice stirred into powdered sugar makes a thick, white goo that glares from the top of lemon loaf. Lemon juice melted into granulated sugar forms a thin, shiny syrup that soaks into the loaf, bolstering its potency and imparting a glamorous gloss. Try a bite: Nothing but peace, love and lemon power.

Wenatchee High School Commons 1101 Millerdale “By signing this form I agree to: Receive the WW some weekdays, holidays and bonus delivery days. Delivery and billing will continue from the newspaper after this term at the regular rate unless I notify the WW office. Services DO NOT automatically cancel. This offer is for new customers and limited to addresses within the home delivery area. I qualify for this offer because I have not received this service in the past 90 days. I also agree that by signing up for EZ-Pay I authorize the WW to charge the account specified for the cost of my subscription. EZ-Pay payments will be charged to my account once a month. Online access is included in the price of my print subscription. I also agree that if I receive a premium for signing up to receive the paper I am making a 3 month commitment. If I choose to cancel my subscription before the end of 3 months, I will be charged the full value of the premium I received. This offer ends12/31/18.

Vida and Megan Moreno at the tree lighting ceremony. turned toward the tree, counted down and cheered as bright lights appeared from top to bottom. n See LIGHTING on page 3

Washington Media LLC

All proceeds benefit the Wenatchee Golden Apple Band Ad co-sponsored by The Wenatchee World.


2019 Wenatchee World Advertising Rates

Print Display Advertising $30.00 per column inch, includes color OPEN RATE: NON-PROFIT RATE: $18.00 per column inch, includes color

Rates

Modular Ad Programs Your ads in this program are published in the print edition of Wenatchee World and optimized online, viewable by our web site’s audience.

Full Page Ads Full Page

# ADS 1x 4x 10 x 20 x 40 x

PRICE EA $2,400.00 $2,000.00 $1,600.00 $1,200.00 $1,000.00

# ADS 1x 4x 10 x 20 x 40 x

Quarter Page

# ADS

PRICE EA $700.00 $600.00 $500.00 $400.00 $360.00

1x 4x 10 x 20 x 40 x

Sixteenth Page Ads Sixteenth Page

# ADS

PRICE EA

1x 4x 10 x 20 x 40 x

$225.00 $200.00 $175.00 $150.00 $125.00

Eighth Page Ads

Half Page Ads Half Page

Quarter Page Ads

PRICE EA $1,260.00 $1,050.00 $840.00 $720.00 $600.00

Eighth Page

# ADS

PRICE EA

1x 4x 10 x 20 x 40 x

$400.00 $350.00 $300.00 $250.00 $200.00

Repeat any ad up to 4 additional insertions within a week and earn a 25% discount off the second insertion and 50% off of additional insertions within the week. Price includes color.

Dollar Volume Programs Enjoy lower rates and flexibility with a Dollar Volume Agreement. All of your Wenatchee World advertising goes toward fulfillment of your Dollar Volume Agreement. The PCI (per column inch rate) includes color. Ask your account representative if you would like black and white rates. Dollar Volume Program advertisers may receive Modular Ad Program rates, per the assigned color dot.

ANNUAL DOLLAR VOLUME $5,000 Level................................ $7,500 Level................................ $10,000 Level................................ $15,000 Level................................

PCI RATE ANNUAL DOLLAR VOLUME $23.00 $21.50 $20.25 $19.80

PCI RATE

$25,000 Level................................ $19.35 $50,000 Level................................ $19.00 $75,000 Level................................ $18.75 $100,000 Level................................ $18.45

Repeat any ad up to 4 additional insertions within a week and earn a 25% discount off the second insertion and 50% off of additional insertions within the week. Wenatchee World | 14 N. Mission, Wenatchee, WA 98801 | 509-664-7130 | advertising@wenatcheeworld.com


2019 Wenatchee World Advertising Rates

Print Display Advertising Special Sizes & Positions

Note: All special positions are subject to availability. Please contact your account representative for details.

A1 STRIP

Package Options: 6 col. x 1.5” 5 Full Color Ads 6 col. x 1.5” 4 Full Color Ads 6 col. x 1.5” Full Color Ad 6 col. x 1.5” Full Color Ad

Tues. - Fri. & Weekend Tuesday - Friday Weekend Edition Any Weekday

Cost $1,000.00 Cost $750.00 Cost $350.00 Cost $250.00

Tues. - Fri. & Weekend Monday - Sunday

Cost

$835.00

Tues. - Fri. & Weekend Monday - Sunday

Cost

$925.00

Full color Ad on Front Page of Weekend Comics Cost

$180.00

A2 STRIP

Package Includes: 5 col. x 2.5” 5 Full Color Ads 1 Week - Online Banner ROS

B1 OR C1 STRIP

Package Includes: 6 col. x 2.5” 5 Full Color Ads 1 Week - Online Banner ROS

COMICS STRIP

Package Includes: 6 col. x 2.5”

Front Page “Full Back” Wrap

Front Page Spadea Wraps

Your Advertisement can be

BIG SALE! Your Ad Goes Here

“Front Page News”

• Nearly 3 full pages of advertising space

FULL BACK PRICING

• High visibility partial wrap over the front page

1x............................... $3,500.00 3-5x.......................... $2,950.00 format (all space includes full color): 6x or more.............. $2,750.00 Front

17.8” high — 5.08 inches wide by 18.25” high (16” On Sundays) Inside Back — 16.58 inches wide by 20.25” high Back — 10.83 inches wide by 20.25” high

Front

FRONTInside

Back INSIDE

BACK

HALF BACK PRICING

1x............................... $2,700.00 3-5x.......................... $2,200.00 6x or more.............. $2,000.00

FRONT

INSIDE

BACK

deadline: Limited Availability! See Your Advertising Representative Now For Details and Deadlines!

Full Back pricing:

Double Truck/Center Spread

wenatcheeworld.com P.O. Box 1511, Wenatchee, WA 98807 (509)664-7130 or (800)572-4433 fax 509-663-9110 advertising@wenatcheeworld.com

1x ......................$3,500 3-5x ..................$2,950 6x or more ........$2,750

We also offer a B-Section Spadea when available. Ask Your Representative for more information.

1x............................... $2,500.00 3-5x.......................... $2,100.00 6x or more.............. $1,800.00

| Department 14 N.atMission, Wenatchee, WA 98801 | 509-664-7130 | advertising@wenatcheeworld.com Call yourWenatchee Advertising Representative World or the Advertising 509-664-7130 for more information. 7640165


2019 Wenatchee World Advertising Rates

Inserts and Sticky Note Advertising Preprinted Inserts We regularly insert advertising flyers, catalogs and other printed material into our publications which are delivered to households in our market areas. These prices are per 1,000 households.

Single Sheet: 4 page tab: 8 page tab: 12 page tab: 16 page tab: 20 page tab: 24 page tab: 32 page tab:

OPEN CPM 3-5X 50.00 63.00 63.00 66.00 69.00 71.00 74.00 79.00

45.00 62.00 62.00 65.00 68.00 70.00 73.00 78.00

6-11X

12-23X

24-35X

36-47X

48-51X

52X RATE

43.00 59.00 59.00 62.00 64.00 67.00 70.00 75.00

41.00 55.00 55.00 58.00 60.00 63.00 65.00 70.00

40.00 49.00 49.00 51.00 54.00 56.00 59.00 64.00

38.00 47.00 47.00 49.00 51.00 54.00 57.00 62.00

37.00 43.00 43.00 46.00 49.00 51.00 54.00 59.00

35.00 42.00 42.00 44.00 47.00 49.00 52.00 57.00

Minimum charge of $250 or 25% for zoning may apply. Please contact your account representative for details on acceptable sizes and materials as well as zoning information. Inserts are accepted for publishing in Wenatchee World on Wednesday, Thursday, Friday and Weekend editions. Zoning is not allowed for the Weekend edition.

We-Print & Deliver Program SIZE & QUANTITY Half Sheet

5.5 x 8.5

Competitive rates include design, printing and household distribution of your flyers. Both sizes are based on 60lb., full color, coated stock paper. 10-14 day turn-around time

Full Sheet

8.5 x 11

Front Page Sticky Note Ads

ONE-SIDED TWO-SIDED

10,000 20,000 35,000 50,000 75,000 100,000

$60.00 $60.00 $45.00 $41.00 $36.00 $32.00

$60.00 $60.00 $45.00 $41.00 $38.00 $36.00

10,000 20,000 35,000 50,000 75,000 100,000

$79.00 $69.00 $55.00 $42.00 $38.00 $36.00

$89.00 $79.00 $60.00 $48.00 $44.00 $41.00

3�x 3� = $65

(price per thousand)

We will design your message, print your sticky notes, post them to the front page of the newspaper, and deliver them for you for one low price. Includes full color on the front and black ink on the back (text only on the back, no images or reverse). Shapes, perforations and scratch offs available for an additional $5 per thousand. Minimum order 25,000. Wenatchee World | 14 N. Mission, Wenatchee, WA 98801 | 509-664-7130 | advertising@wenatcheeworld.com


2019 Wenatchee World Advertising Rates

Additional Opportunities Extend or target your reach with these special publications.

Extended Market Coverage World of Savings When combined with the Wenatchee World publication, World of Savings extends an advertiser’s market coverage by reaching households which do not subscribe to the Wenatchee World. Your insert, display ad, sticky note or classified ad can reach readers in Wenatchee, East Wenatchee, Leavenworth, Cashmere and surrounding areas. Published weekly.

World of Savings Display Rates Open rate: $15.00 per column inch Pick up rate: $10.00 per column inch from another Washington Media, LLC publication

Other rates Insert, we-print, sticky note rates: use the rates in this card.

Weekly Community Newspapers These publications serve their communities with local news and information, advertising, legal notices and classifieds. To add one of these Washington Media LLC publications to your campaign, please contact your account representative.

Douglas County Empire Press

Quincy Valley Post Register

The official legal newspaper for Douglas County, Washington with news of Waterville, East Wenatchee, Rock Island and more.

Proudly serving Quincy, George, Crescent Bar, Sunland, Trinidad and Winchester in Grant County, Washington.

Publications of Special Interest

Business World is the Wenatchee Valley’s premier business publication, used by business leaders throughout the region to keep connected with the news and information that impacts their decision making.

Please contact your account representative for details, rates and deadlines for the following special publications.

Foothills is a bi-monthly lifestyle magazine telling the story of north central Washington. Fantastic photos, interesting stories, local wine reviews and more.

Homefinder’s Guide is the premier guide to real estate in the Wenatchee Valley and North Central Washington region. New each month and available free at racks throughout the area.

Visitor Guides

Lake Chelan This Week is a weekly publication in the height of the summer season at Lake Chelan, from June in to October. The source for entertainment, dining and more!

Visitor Guides and Recreation Guides: learn what the locals already know about the great North Central Washington region – its filled with outdoor adventure and experiences for all ages. Visitor Guides Spring/Summer and Winter/Fall in Wenatchee Valley, Lake Chelan, Leavenworth, the Methow and the Okanogan. Recreation Guide for Quincy Valley and Grant County.

Wenatchee World | 14 N. Mission, Wenatchee, WA 98801 | 509-664-7130 | advertising@wenatcheeworld.com


2019 Wenatchee World Advertising Rates

Additional Opportunities Special Events

Local businesses battle for top position in their voting category. A true “Best of the Wenatchee Valley”. Winners use this special award throughout the year in their marketing. Voting season followed by a special event and special section in March.

Saturday, April 13, 2019. Wen-Con is the Wenatchee Valley’s own pop-culture convention. Let your “geek” out! Gaming, cosplay, comic books, and special appearances by an iconic “vehicle” and pop-culture stars.

Online Display Ads - wenatcheeworld.com Wenatcheeworld.com has the most trafficked local media webste in North Central Washington with over 142,000 user visits per month. Of those users:

NEW VS. RETURNING

RUN-OF-SITE OPPORTUNITIES (ROS)

ROS digital advertising impressions run on www.wenatcheeworld.com and its affiliated sites. These ads do not necessarily run on the home page. Prices are charged per thousand impressions. Volume discounts and package pricing are available.

Saturday, August 24, 2019 Join us for the 9th Annual Wenatchee Wine and Food Festival. Taste great wines - winners from the North Central Washington Wine Awards - along with local ciders, beers and spirits.

Digital Display Advertising

DEVICES

AGE OF USERS

AD UNIT

OPEN RATE

Leaderboard (728x90) Mobile Banner (320x50) Big Box (300x250) may include mobile

$10.00 per thousand. $12.00 per thousand. $10.00 per thousand.

SPECIAL POSITION ADS

AD POSITION

OPEN RATE

Home Page Advertising on Wenatcheeworld.com. Limit of 5 advertisers running per week in rotation, per position.

Leaderboard (728x90) Big Box (300x250)

$225 per week $225 per week

DAILY NEWS EMAIL ADVERTISING POSITIONs

AD POSITION

OPEN RATE

Leaderboard (728x90) Big Box (300x250)

$150 per week $75 per week

AD POSITION ncwcalendar.com & Listing/Slider (590x280) wenatcheemomblog.com Featured Home Page Leaderboard (728x90)

up to 5 in rotation Home Page Big Box (300x250) up to 5 in rotation

3 MONTH AGREEMENT $200 per week $200 per week

3 MONTH AGREEMENT $100 per week $50 per week

OPEN RATE

3 MONTH AGREEMENT

$200 per week $75 per week $75 per week

$100 per week $50 per week $50 per week

Wenatchee World | 14 N. Mission, Wenatchee, WA 98801 | 509-664-7130 | advertising@wenatcheeworld.com


2019 Wenatchee World Advertising Rates

Additional Digital Opportunities Extend your reach or find your targeted audience with these digital marketing tactics

Targeted Digital Display Advertising Target your best customers online as they research their purchasing options on the internet. Our Targeted Digital Display Advertising delivers your advertising to consumers based on their browsing behavior and geographic location. Wenatchee World’s digital targeting campaigns are budget based. We provide our digital clients with campaign fulfillment and transparent reporting so they see what they have purchased and how the campaigns are performing. Contact your account representative for details.

Social Media Sponsored Posts The Wenatchee World and its family of sites has a strong, active and influential social media presence. Leverage the strength of the relationship we have with our Facebook and Instagram audience with your marketing message. Larger enhanced boosts, livestream events and social media management are all available.

SOCIAL ADVERTISING TYPE Facebook Sponsored Post Instagram Sponsored Post Combined Facebook + Instagram

BASIC POST $85 $75 $140

ENHANCED BOOST

VIDEO OR CAROUSEL

$125+ $125+ $185+

$175 $175 $225

Digital Video Target your customers with video commercial advertising on sites where they are streaming their news and shows. 15 second video commercials are displayed before and during video content. These advertisements can be targeted similar to the targeted display advertising. Wenatchee World’s video team can produce a new commercial for your business, service or event or we can edit your existing video and photos into a compelling commercial. Contact your account representative for targeted video advertising and video production pricing.

Campaign Fulfillment and Reporting The Wenatchee World digital team is committed to your campaign’s success. From the time we talk with you about your specific goals and targets for the campaign, through the creative execution and launch we work with you to monitor and tune your campaign to meet your objectives.

Wenatchee World | 14 N. Mission, Wenatchee, WA 98801 | 509-664-7130 | advertising@wenatcheeworld.com


2019 Wenatchee World Advertising Rates

The Greater Wenatchee Market Wenatchee, Washington is the largest city in North Central Washington and is known as the Apple Capital of the World and the Buckle of the Power Belt of the Great Northwest. Tourist destinations Lake Chelan and Bavarian Village Leavenworth encompass the beautiful Wenatchee Valley. The mighty Columbia River, hiking in the Foothills, and our famous Apple Capital Loop Trail all make Wenatchee an idyllic place to call home and do business.

QUICK FACTS* Chelan and Douglas Counties population:

119,120

Median age:

39.4

Married:

51.2% Median household income:

$58,990

Home ownership:

63.1%

Average people per household:

2.8

Share of households with internet:

82.8%

Registered to vote:

71.7%

*Source: chelandouglastrends.ewu.edu

Profile for Wick Communications

Wenatchee Advertising Rates 2019  

Wenatchee Advertising Rates 2019