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Fergus Falls Newspapers, Inc.

MEDIA KIT

PRINT AND ONLINE SOLUTIONS TO HELP YOUR BUSINESS GROW

Daily Journal media

FERGUS FALLS THE MAGAZINE

e a rly edition www.fergusfallsjournal.com RATES EFFECTIVE OCTOBER 2018-SEPTEMBER 2019

x Our reach

76%

DJ Many media sales people will describe copies, households, geography, channels, cars … and so on and so on. What matters is whether people consumed the media.

Pulse Research asked residents in the region: Did you interact with this media? 64% Daily Journal 42% fergusfallsjournal.com 76% both combined (there is an overlap of people who consume both)

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


OUR REACH BEATS ALL OTHER MEDIA. WE OFFER MORE LOCAL NEWS.

Daily Journal media HAS THE LARGEST MARKET PENETRATION

Nobody else provides as much local and comprehensive news, sports and photography as the Daily Journal. We care greatly about the communities we cover.

x Our reach DJ Many media sales people will describe copies, households, geography, channels, cars … and so on and so on. What matters is whether people consumed the media.

76%

Pulse Research asked residents in the region: Did you interact with this media? 64% Daily Journal 42% fergusfallsjournal.com 76% both combined

MARKET PENETRATION

71% CABLE TV

(there is an overlap of people who consume both)

x

x

x

x

cable

Shopper

Radio

Mag

50% THIS WEEK’S SHOPPING NEWS

39% LAKES RADIO

20% LAKE & HOME PUBLICATIONS

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


PRINT AND ONLINE SOLUTIONS TO HELP YOUR BUSINESS GROW

DISPLAY ADVERTISING RATES RATES EFFECTIVE OCTOBER 2018-SEPTEMBER 2019

Ad prices include color, 1 run in Daily Journal and Size 1 run in Early Edition (inches) Open 4x 13x 26x 52x Full page (6 columns x 21”) 126.0 $2,562.70 $2,342.77 $2,179.35 $1,887.78 $1,689.08 Dominant (5 columns x 18”) 90.0 $1,800.50 $1,723.41 $1,606.68 $1,398.42 $1,256.49 Half Page (6 columns x 10.5”) 63.0 $1,368.85 $1,258.88 $1,177.17 $1,031.39 $932.04 Quarter (3 columns x 10.5”) 31.5 $691.43 $636.44 $595.59 $522.70 $473.02 Eighth (3 columns x 5”) 15.0 $329.25 $303.07 $283.61 $248.90 $225.25 Twelfth (2 columns x 5”) 10.0 $219.50 $202.05 $189.08 $165.94 $150.17 Sixteenth (2 columns x 3”) 6.0 $131.70 $121.23 $113.45 $99.56 $90.01 Business Card (2 columns x 2”) 4.0 $87.80 $80.882 $75.63 $66.37 $60.07 Premium Positions Open 26 Weeks* 52 Weeks* Local Display for width) (inches Front Page 3/4 Strip 95 80 60 1 column 1.57 Front Page Big Foot 180 170 160 2 column 3.25 Inside Top Strips 76 70 62 3 column 4.9 Inside Bottom Strips 60 54 48 4 column 6.63 Lifestyle Front Page Strip 188 178 168 5 column 8.3 6 column 10 Preprints Open 12* 24* stock page 2.445x4 Price Per Thousand 60 50 40 top strip page 1 5.6x1.5 *Must commit to run before discounts apply Digital Advertising ADVERTISING DEADLINES per thousand views Open 26 Weeks 52 Weeks MONDAY EDITION Big Block 13 11 9 Friday 1 pm Tile 11 9 7 TUESDAY EDITION E-Newsletter - Top Ads 26 24 22 Monday 9 am E-Newsletter - Other 16 14 12 WEDNESDAY EDITION Tuesday 9 am Daily Journal Open Rate $15.50 THURSDAY EDITION Non-profit $14.30 Wednesday 9 am National $21.75 FRIDAY EDITION Color $3.00 Thursday 9 am Early Edition Open Rate $9.20 WEEKEND EDITION Minimum 10,000+ amt. Friday 9 am Distribution EARLY EDITION Daily Journal 3800 Wednesday 1 pm Early Edition 4700

CONTACT THE DAILY JOURNAL SALES STAFF

Mary 739-7021 mary.sieling @fergusfalls journal.com

Tom 739-7037 tom.grout @fergusfalls journal.com

Amanda 739-7018 amanda.childs @fergusfalls journal.com

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


ENGAGE 8.17 MILLION digital and print readers each year Fergus Falls Newspapers, Inc. publishes a daily newspaper, 24/7 website, a shopper, magazines and special sections that report the news and explore the culture of the area with professional, dynamic articles and photographs. Our publications include the Daily Journal, fergusfallsjournal.com, Early Edition, Fergus Falls The Magazine, Lakes Journal, Sports Journal, Your Health, Progress,

Resorter and Innovation. The Daily Journal has won statewide awards for journalism, photography and advertising. Fergus Falls is the main community in our coverage area; however, we regularly shine the spotlight on cities in Otter Tail, Grant, Douglas and Wilkin counties. We are conveniently ocated at the corner of East Channing Avenue and Pebble Lake Road.

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


PRINT AND ONLINE SOLUTIONS TO HELP YOUR BUSINESS GROW

CLASSIFIED ADVERTISING RATES RATES EFFECTIVE OCTOBER 2018-SEPTEMBER 2019

CLASSIFIED CONTRACT

$130 per month (52 weeks) 25 words or less or a 1x1 box ad daily and in every Early Edition.

Display Rates

BONUS FOR SIGNING

RECEIVE 1/2 PRICE CLASSIFIED DISPLAY ADS

CONTACT THE DAILY JOURNAL CLASSIFIEDS SPECIALIST

Open rate........................$21.00 per column inch Special messages.............$15.00 per column inch Employment....................$22.00 per column inch

Service Directory (monthly) 1x1....................................$75 1x1.5.................................$86 1x2....................................$93 1x2.5.................................$103 1x3....................................$111

Early Edition classifieds

Open rate........................$14.40 pci

Real Estate

21 Consecutive Days........................$152.25 total (including EE) 2x1.5 print ad 21 Runs Every Other Day.................$173.25 total (including 3 EE runs) 2x1.5 print ad

Garage Sales

1 time...............................$17 (1 free sign) 2 times.............................$22 (2 free signs) 3 times.............................$34 (3 free signs)

Word Rates Employment - Fergus Falls...............$0.55 per word, per insertion (25 word minimum) Business/Rental - Fergus Falls...........$0.40 per word, per insertion (15 word minimum) Private Party - Fergus Falls...............$0.35 per word, per insertion (15 word minimum)

Classified Display 1 column 2 column 3 column 4 column 5 column 6 column

(inches) 1.57 3.25 4.9 6.63 8.3 10

CLASSIFIEDS DEADLINES MONDAY EDITION Friday 2:30 pm TUESDAY EDITION Monday 10:30 am WEDNESDAY EDITION Tuesday 10:30 am THURSDAY EDITION Wednesday 10:30 am FRIDAY EDITION Thursday 10:30 am WEEKEND EDITION Friday 1 pm EARLY EDITION Wednesday 5 pm

Anna 739-7010 anna.anderson @fergusfallsjournal.com classifieds@ fergusfallsjournal.com fax: 218-736-5919

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


PRINT AND ONLINE SOLUTIONS TO HELP YOUR BUSINESS GROW

DEMOGRAPHICS

$100K

23% of Otter Tail County families earn $100,000 or more annually.

30%

48%

Female Readers

Male Readers

Fergus Falls residents over 25 who have attained a bachelor’s degree or higher. It is one of the best- educated regional centers in Minnesota.

Reader Age Percentage 18-34 35-54 55+

52%

18% 23% 59%

Otter Tail County home ownership rate

Fergus Falls home ownership rate

56

Average Reader Age

79% 61%

Social audience

5,215 Daily Email subscribers

4,208 Facebook followers

1,344 Twitter followers

Demographic information from U.S. Census 2013 & 2015. Reader information from Pulse Research, Inc., Portland, Oregon 97225 502-626-5224 | pulseresearch.com. Results from telephone survey conducted over a two-week period in July 2014.

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


PUBLICATIONS RATES EFFECTIVE OCTOBER 2018-SEPTEMBER 2019

the elebrating the elebrating Celebrating C

Only 1,150

INSIDE FRONT, INSIDE BACK, PAGE 1 OR PAGE 2

ADJACENT TO TABLE OF CONTENTS

When you buy all 4 issues

$

Only 1,085

Only 419

When you buy all 4 issues

When you buy all 4 issues

$

Single Issue Price $460

Celebrating the lives of lake area

residents

HOLIDAY 2018

Restoring a community staple Local fall decor Daily Journal me

VOL. 4 NO. 2

$

1/3 PAGE VERTICAL

Daily Journal media

WINTER 2019

VOL. 4 NO. 3

PREMIUM POSITION

Single Issue Price $1,200

FALL 2018

l Daily Journa media

PREMIUM POSITION

Single Issue Price $1,300

Sweets & treats

nt Downtown apartme

PREMIUM POSITION

FULL PAGE

THE MAGAZINE

in the depth of

Timeless Beauty

FERGUS FALLS THE SPIRIT OF VOLUNTEERING

Seasonal style

Finding cozy winter

THE MAGAZINE

FULL BACK COVER

Celebrating the lives of lake area residents

residents area residents lake area of lake lives of lives

WINTER 2019

FERGUS FALLS

THE MAGAZINE

NE AGAZIINE MAGAZ HE M THE T

FERGUS FALLS THE MAGAZINE

MAGAZINE FERGUS FALLS THE

FERGUS FALLS Magazine format in FERGUS FALLS Jessy’s WINTER Toy Box full color and glossy DATING IDEAS stock distributed quarterly on the 25th of the month.

dia

FALL 2018

1/4 PAGE $

FULL PAGE

Only $770 When you buy all 4 issues

315

When you buy all 4 issues

1/2 PAGE HORIZONTAL

1/3 PAGE VERTICAL

Only 560 $

1/3 PAGE SQUARE $

When you buy all 4 issues

419

When you buy all 4 issues

Single Issue Price $866 Single Issue Price $635 Single Issue Price $460 w/bleed: 8.625 x 11.125” no bleed: 7.875 x 10.375”

1/2 horizontal: 7.875 x 5” 1/3 vertical: 2.51 x 10.1625” 1/2 vertical: 3.85 x 10.1625” 1/3 square: 5.198 x 5”

Single Issue Price $350

DEADLINES & DISTRIBUTION Issue Winter edition 2019 Spring edition 2019 Summer edition 2019 Fall edition 2019

Sales Deadline December 30, 2018 April 1, 2019 July 1, 2019 October 1, 2019

1/4 page: 3.85 x 5”

Distribution January 25, 2019 April 25, 2019 July 25, 2019 October 25, 2019

DISCOUNTS FOR MULTIPLE BUYS

Your Health 1 TIME 6 TIME Full page...................... $655 $492 Half page..................... $361 $272 Quarter page............... $193 $156 Eighth page................. $99 $83 Advertising deadlines: 10th of every month Publishing dates: last Saturday of the month

OTHER NOTEWORTHY PUBLICATIONS THROUGHOUT THE YEAR

1 MO. 5 MOS. COLOR Full page......... $699 $639 $120/issue Half page........ $440 $380 $60/issue Quarter page.. $250 $225 $30/issue Sixth page........$192 $165 $23/issue Eighth page.....$135 $115 $15/issue Mailing dates: First Friday of the month Advertising deadlines: March 29, April 22, May 20, June 24, July 22

PROGRESS Publishes in February RESORTER MAGAZINE Publishes May-August INNOVATION Publishes in September SPORTS JOURNAL Glossy magazine publishes November, April September

For a complete list of promotional products contact your advertising representative today!

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919


Ma ga zi n e

pa pe r Ne ws

Em ail s

De skt op

MILLION COPIES PRINTED AND 3.84 MILLION PRINT READERS ANNUALLY, Mo bil e

WITH 1.59

Fergus Falls Daily Journal offers the most convenient, accessible and effective way to reach your customer in Otter Tail County and beyond.

9,800

108,084

Desktop/Laptop

112,922

Email Newsletter

83,979

Magazine*

Mobile/ Tablet

MONTHLY

READERSHIP BREAKDOWN

336,139 Newspaper

117,600

Annual Fergus Falls The Magazine Readership

80,805+ Early Edition Readership

30,364+ Monthly Lakes Journal Readership Apr-Aug

914 EAST CHANNING AVENUE | FERGUS FALLS, MN 56537 | PHONE: 218-736-7511 | FAX: 218-736-5919

Profile for Wick Communications

Media Kit (Fergus Falls Daily Journal)  

Media Kit (Fergus Falls Daily Journal)