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Half Moon Bay M A G A Z I N E MEDIA KIT

PUBLISHED BY THE HALF MOON BAY REVIEW REVISED 10/29/13


ABOUT/

Half Moon Bay

San Jose

Los Gatos

Palo Alto Los Altos San Carlos Burlingame

San Francisco

San Mateo

Belmont

Hillsborough

Pacifica

HALF MOON BAY Montara Moss Beach

El Granada

Half Moon Bay is Half Moon Bay is situated just 25 miles from downtown San Francisco and 10 miles from Silicon Valley but is in a world of its own. The ridge of the Santa Cruz mountains creates a physical and mental barrier from the bustle of bay area, providing a retreat from the fast paced San Francisco peninsula. Locals and visitors from around the bay area and beyond make frequent trips to its wide open beaches, towering redwoods, active harbor and thriving downtown. Half Moon Bay and surrounding communites are among the most affluent and active populations in the country. Readers of Half Moon Bay magazine are overwhelmingly home-owners with children, have a household income exceeding $150K and are interested in active lifestyles that the mid-peninsula can provide.

REVISED 10/29/13

8 miles

to Highway 280

13 miles

to downtown San Mateo

25 miles

to Palo Alto and Stanford

25 miles to San Francisco

Pescadero


EDITORIAL CALENDAR/

Half Moon Bay

THE HALF MOON BAY REVIEW WON FIRST PLACE IN GENERAL EXCELLENCE FROM THE CALIFORNIA NEWSPAPER PUBLISHERS ASSOCIATION .THE SAME CARE AND ATTENTION TO DETAIL GOES INTO HALF MOON BAY MAGAZINE.

Issue

Editorial Highlights*

Special Directories

Ad Close

January

Healthy New Year

Medical profiles

Dec. 15

February

Senior Living Valentines Day ideas

March

Spring Home

April

Summer activites

May

Focus on Food

June

Outdoor Adventures

July

Community commerce

August

School focus

July 18

September

Fall Home

Aug. 15

October

Pumpkin festival

Sept. 19

November

Volunteering and non profits

December

Holiday season

Jan. 17 Summer Camps/Programs

Feb. 14 Mar. 14

Senior Living

April 18 May 16

Business directory

June 20

A guide to nonprofits

Oct. 17 Nov. 14

*The editorial highlights are ideas about seasonal content. Magazines will usually include a feature related to the highlight, but these are subject to change in an effort to have the most interesting and timely content possible. J U LY 2 0 1 3

sPECIAL sECTIon: BUsInEss PRoFILEs

Half Moon Bay

ONGOING CONTENT

ThE hALF Moon BAY REVIEw MAGAZInE

FULL CIRCLE

Local ag business looks for sustainable loop between plants and fish P.33

some business names just speak for themselves. others have more creative monikers. we searched for some that were a little unusual and learned a little about their origins.

ALL In ThE FAMILY Clothing company has roots on the Coastside P.26

whAT’s In A nAME? Trevor Bridge from Costanoa

Half Moon Bay_July13.indd 1

6/24/13 4:13 PM

WELL WRITTEN AND INTERESTING CONTENT IN EVERY ISSUE OF HALF MOON BAY

FEATURES: Covering the most interesting people and events on the Coastside. Our writers keep their eyes and ears open for timely and topical story ideas that have potential for great art. Q&A: Prominent member of the community weighs in with responses on various off-beat questions. DAY TRIPPPER: Suggestion for local and visitor spending the day on the Coastside. A place to go and a place to eat. BACK IN TIME: The Coastside has a rich history. We feature a vintage photo and explore its historical significance.

WORDS ON A WORD: Columns from locals who are asked to write short essays on a particular word. HOME FRONT: Highlighting a specific home project from beach houses to mountain retreats. PERFECT PETS: Highlighting the eclectic assortment of beloved pets and their owners on the Coastside. IN STORE: Unique gifts and creative finds from boutiques around the area. BEFORE/AFTER: Time lapse photography. A graphic depiction from before and after a particular event. REAL ESTATE: A wrap up of monthly home sales on the Coastside and a featured property. REVISED 10/29/13


CIRCULATION & DISTRIBUTION/

Half Moon Bay

Our distribution area covers the Coastside and the Mid-Peninsula The magazine is distributed to dozens of locations on the Coastside and on the Peninsula with an interested and active readership that fit within our target deomographics. The magazine is also availbalbe by mailed subscription and is included in the Half Moon Bay Review newspaper. If you would like to request copies be distributed at your business or have suggestions of distribution points, please contact the Half Moon Bay magazine office.

monthly readers 12,500+

magazines distributed 5,000

We distribute the magazine through a professional distribution agency to many locations in the following cities: Coastside HALF MOON BAY

peninsula San Mateo

EL GRANADA

Burlingame

MOSS BEACH

San Carlos

MONTARA pescadero pacifica

Belmont San Mateo HILLSBOROUGH WOODSIDE Foster City

REVISED 10/29/13

THe half moon bay magazine is for PEOPLE INTERESTED IN THE COASTSIDE BUT DON’T NECESSARILY LIVE THERE


DEMOGRAPHICS /

Half Moon Bay

Half Moon Bay magazine readers are a mix of San Mateo County Coastside locals and residents of peninsula cities from San Francisco to San Jose and beyond. Their home towns may vary, but they all share a common interest in the Coastside. While the Half Moon Bay magazine is read by many ages and groups, we tailor our content and distribution to specifically appeal to a target audience.

ď‚” Who is our target audience? Focused on: College educated, married couples aged 30-55 with children and pets Type of residence: Single family home Readers: Coastside residents interested in their community, Mid-Peninsula readers that enjoy learning visiting, and anyone that aspires to the Calfiornia Coastal lifestyle! Buying habits: Focused on improving their homes and way of life. LIFESTYLE: Active adults that enjoy travel, eating out, family activities, entertainment and are involved in civic events.

REACH POTENTIAL, LOCAL CUSTOMERS THAT ARE ACTIVELY SEEKING THE GOODS AND SERVICES THAT YOUR BUSINESS PROVIDES

Income range: Household income of $150,000+

REVISED 10/29/13


OUR ADVERTISERS/

Half Moon Bay

PARTIAL LIST of advertisers Dining Café Classique Café Capistrano Café Lucca Cameron’s Inn Daddy-O’s Duarte’s Tavern Flavor Restaurant Happy Taco Harbor Pizza Half Moon Bay Brewing Co. Half Moon Bay Joe’s It’s Italia Mezza Luna Restaurant Mullins Bar and Grill Navio - Ritz Carlton Princeton Seafood Sam’s Chowder House Spanishtown Mexican Restaurant Entertainment Coastal Repertory Theatre Old Princeton Landing Galleries Borsini-Burr Cottage Industries Ellen Joseph Gallery Personal FX Spring Mountain Gallery Home and Garden Absolute Flooring Blue Sky Design CB Showers Coastside Technical Services Creative Energy Dolan’s Lumber Floors To Go Gaffigan Company REVISED 10/29/13

Half Moon Bay Building & Garden Kapriz Flooring Meyer Plumbing Supplies Palladino Painting Rebarts Interiors Rice Trucking and Soil Farm Sherwin Williams Paint Co. Medical/Dental Alborzi Orthodontics Cabrillo Family Dental Coastside Eye Care Main Street Medical Sheppard Family Dental Immediate Care Sequoia Hospital Seton Medical Center Health Plan of San Mateo Co. Real Estate Accent Homes Alain Pinel Realtors Coldwell Banker Intero Real Estate Services -Ara Croce Pet Care All Animal Mobile Animal Care Unlimited Coastside Pets Companions in Waiting Half Moon Bay Veterinary Hospital Kibbles Pet Care Posh Paws Retail A Runners Mind Arrowhead Framing Elizabeth’s Yarn Shop Light and Art Hillsdale Shopping Center Main Street Goldworks Geneve Jewelers Squash Blossom Talbot’s Toyland

The Posh Moon Tokenz Toque Blanche Unique Clothing Insurance Farmers Insurance-Angelini & Assocs. Weller O’Brien Insurance Services Senior Lifestyles Cedar Lane Care Home Sterling Court San Carlos Elms Three Bells of Montara Auto Services Angelo’s Muffler Auto Medics Phil’s Tire and Auto Care BK Motors Bob’s Car Wash DRW Motor Sports Dudley Perkins Co- Harley Davidson Half Moon Bay Auto Repair Education Cabrillo Education Foundation College of San Mateo Mercy High School Mid Peninsula High School Notre Dame High School Sea Crest School Serra High School St. Ignatius College Wilkinson School Groceries Arcangeli Grocery Cunha Country Store New Leaf Community Market


TESTIMONIALS/

Half Moon Bay

Our office continually has new patients tell us “I saw you in the magazine.” As any dentist will tell you, having new patients each month is a necessity. The expert, helpful staff helped us design a great ad! They also keep us on top of opportunities available to improve our presence on the Coastside. Ray Sheppard Sheppard Family Dentistry

We love when people come into Main Street Goldworks asking to see a piece they saw in an advertisement in Half Moon Bay magazine. Jesse Warshauer Main Street Goldworks

They are helpful in putting together my ads which are always presented so well. I’ve gotten good feedback from customers! Many thanks to the great staff and all the wonderful readers. Carol Patin-Gipe The Posh Moon

The Review has been a long time valued resource for our company and agents. The exposure to our coastal listings continues to satisfy the needs of our sellers as well as providing customers information on our offered properties and organization”. Ron Gable Vice President, Manager Alain Pinel Realtors San Mateo, Half Moon Bay

coastside and peninsula businesses, both big and small, will find good value in using the half moon bay magazine as part of their marketing efforts

“Since I started advertising in the Half Moon Bay Review I have seen my business expand in Half Moon Bay and on the Coastside. It’s money well spent!” George Salet George Salet Plumbing, San Bruno

REVISED 10/29/13


SAMPLE ISSUE/

Half Moon Bay Inside front cover 1 2

TOC Staff box

3 4 5

Publisher note

6 9 10 11 12 13 14 15 16 17 18

Feature

19 20 21 22 23 24 25 26

Feature

27

In addition, the Magazine will inlcude a number of monthly departments on home and garden design, day trips, Q&A, pets, food and more. Some will be consistent and in every month, others will vary with the seasons.

8

Feature

Here is how a typical Half Moon Bay Magazine will be created. Readers will find 3 or 4 features about the most interesting people and places on the San Mateo County Coastside.

7

How does the magazine stack up?

From the readers (letters, photos)

28 29

The magazine will be full of award winning photography and writing combined with attractive graphic design.

30 31 32 33

Calendar

34 37 38 39 41

Open door

40 42

Day trip

45

Photo

47

44

On scene

43

Advertising density will generally be around 30-35% but will never exceed 50%.

Q&A

36

Our target size of the magazine is 52 pages giving plenty of room for art and editorial.

35

Shopping

46 48

Inside back cover Back cover REVISED 10/29/13


ADVERTISING sizes/

Half Moon Bay Magazine size:

9” wide by 10.875” tall

Ad sizes* 2 page full spread

width

heighth

Bleed size

18.25”

11.125”

Trim size

18”

10.875”

Specifications Camera-ready artwork can be delivered via email, portable storage or via a shared dropbox (email for invite to share). Emailed files should not exceed 8MB.

Full page (covers and interior) Trim size

9”

10.875”

Bleed size (.125”)

9.25”

11.125”

Fractional sizes

width

heighth

1/2 horizontal

8.5”

5”

1/2 vertical

4.125”

10.1875”

1/3 vertical

2.625”

10.1875”

1/3 square

5.5”

5”

1/4 vertical

4.125”

5”

1/6 vertical

2.625”

5”

All ads need to be delivered in PDF format. Photos need to be in CMYK and 300 dpi or higher. Do not use RGB or spot color in ads. A .5 point rule will be added to ads without borders. Avoid very small or very thin reversed typography. Double check correct ad size. Accommodate .125” bleed on full page ads. Full page ads without bleed will be floated with a .25” white border.

Bleed 1/6 V

Full page

1/2 V

1/3 V 1/3 SQ.

1/4 V

1/2 H

REVISED 10/29/13


ADVERTISING pricing/

Half Moon Bay

There is great value in being a part of the Half Moon Bay Magazine. Coastside and Peninsula businesses will both benefit greatly from getting exposure through this attractive and well read publication. We offer many levels of pricing to accomodate every budget. We truly believe that consistent presence is the hallmark of effective advertising and, because of this, we offer significant discounts on multiple runs.

CONSISTENT, WELL-DESIGNED ADVERTISING SHOULD BE A PART OF ANY SUCCESSFUL MARKETING PROGRAM.

25% off single issue

15% off single issue

10% off single issue

10-12x

6-9x

3-5x

single issue

Back cover

$1299

Inside front cover

$675

$765

$809

$899

Page 1

$675

$765

$809

$899

2 page Full Spread

$824

$934

$989

$1099

Full page

$525

$595

$630

$699

1/2 horizontal

$390

$442

$468

$520

1/2 vertical

$390

$442

$468

$520

1/3 vertical

$325

$366

$385

$429

1/3 square

$325

$366

$385

$429

1/4 vertical

$285

$325

$342

$380

1/6 vertical

$190

$215

$225

$249

Fractional sizes

We have had many people tell us they’ve seen us in the Half Moon Bay Magazine. The investment has been worthwhile. I’ve had people come up and say “didn’t I see you in the magazine?”

REVISED 10/29/13


Half Moon Bay M A G A Z I N E

REVISED 10/29/13

Half Moon Bay Magazine media kit  

Join us in the Half Moon Bay Magazine — for those that love the Coastside lifestyle.

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