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Powerful media THE MOST

In the Bakken region

Bainville

Keene Cartwright

2017

Plains Reporter

14 4th St W • PO Box 1447, Williston, ND 58801 • 701-572-2165 Effective February 1st, 2018


Display & Classified Bulk Advertising Rates Effective February 1st, 2018 ROP Rates Open rate per inch (non-commissionable) Type PCI Local $17.65 National $19.04 Annual Bulk Rate agreements Dollar Volume WH Class and Retail Under $1,000 $ 17.65 $1,000-$1,999 $ 15.99 $2,000-$3,999 $ 14.93 $4,000-$6,999 $ 13.86 $7,000-$9,999 $ 12.80 $10,000-$14,999 $ 11.73 $15,000-$19,999 $ 10.66 $20,000-$29,999 $ 9.60 $30,000-$49,999 $ 9.07 $50,000-$69,999 $ 8.53 $70,000-$89,999 $ 8.00 $90,000+ $ 7.47 Same ad Same week 2X 3X Discount

Plains Reporter $ 9.60 $ 9.07 $ 8.53 $ 8.00 $ 7.47 $ 6.94 $ 6.40 $ 5.87 $ 5.33 $ 4.81 $ 4.27 $ 3.74

Color rate $ 2.67 $ 2.14 $ 1.61 $ 1.61 $ 1.61 $ 1.07 $ 1.07 $ 1.07 $ 1.07 $ 1.07 $ 1.07 $ 1.07

4X 50%

Tab pages/per 1,000 1-4 pgs

5-8 pgs

9-12 pgs

13-16 pgs 17-20 pgs 21-24 pgs

Single Sheet

Williston Herald Pre-Print Rates

$87.25

$89.30

$94.90

$103.75

$50.00

Plains Reporter Pre-Print Rates

$127.15

$131.35 $136.60 $148.15 $168.10 $191.20

Mechanical Specs ROP Display & Classified Column Widths Broadsheet: Full depth: 21.5” Tab: Full Depth: 10.625” Column 1 column 2 column 3 column 4 column 5 column 6 column

Inches 1.632” 3.431” 5.229” 7.028” 8.826” 10.625”

$123.55

$147.80

14 W 4th St. Williston, ND 58801 Phone: (701) 572-2165 www.willistonherald.com

$50.00


Display & Classified Advertising Rates Williston Herald

Same ad same week

Plains Reporter

Same ad same month

Display Advertising 1 to 30 inches 31 to 49 inches 50 to 70 inches 71 to 90 inches 91 to 110 inches 111 to 126 Community Service Rate Pick-Up Plains Reporter

1x 2x 25% off 3x 35% off 4x 50% off $ 17.65 $ 13.23 $ 11.47 $ 8.83 $ 16.74 $ 12.56 $ 11.20 $ 8.38 $ 16.64 $ 12.48 $ 10.81 $ 8.32 $ 16.37 $ 12.24 $ 10.64 $ 8.19 $ 16.05 $ 12.04 $ 10.48 $ 8.04 $ 15.99 $ 12.00 $ 10.40 $ 7.78 $ 9.82 $ 7.36 $ 6.38 $ 4.91 $ 6.82

Display Advertising 1 to 30 inches 31 to 49 inches 50 to 70 inches 71 to 90 inches 91 to 110 inches 111 to 126

1x 2x 25% off 3x 35% off 4x 50% off $ 11.73 $ 8.80 $ 7.62 $ 5.87 $ 11.41 $ 8.56 $ 7.42 $ 5.71 $ 11.25 $ 8.44 $ 7.32 $ 5.63 $ 10.93 $ 8.20 $7.10 $ 5.47 $ 10.66 $ 8.00 $ 6.94 $ 5.33 $ 9.87 $ 7.80 $ 6.76 $ 5.21

Classified Display 1 to 30 inches 31 to 49 inches 50 to 70 inches 71 to 90 inches 91 to 110 inches 111 to 126 Pick-up Plains Reporter

1x 2x 25% off 3x 35% off 4x 50% off $ 13.23 $ 9.92 $ 8.60 $ 6.63 $ 12.56 $ 9.43 $ 8.17 $ 6.29 $ 12.48 $ 9.36 $ 8.12 $ 6.25 $ 12.28 $ 9.21 $ 7.97 $ 6.14 $ 12.04 $ 9.03 $ 7.83 $ 6.03 $ 12.00 $ 9.00 $ 7.80 $ 6.01 $ 4.86

Classified Display 1 to 30 inches 31 to 49 inches 50 to 70 inches 71 to 90 inches 91 to 110 inches 111 to 126

1x 2x 25% off 3x 35% off 4x 50% off $ 8.26 $ 6.19 $ 5.38 $ 4.14 $ 8.16 $ 6.12 $ 5.30 $ 4.08 $ 8.00 $ 6.01 $ 5.21 $ 4.00 $ 7.68 $ 5.76 $ 4.99 $ 3.84 $ 7.52 $ 5.64 $ 4.89 $ 3.77 $ 7.36 $ 5.53 $ 4.79 $ 3.68

First 10� Obituary Rates $90.31

Additional $5.44 per inch

Color Rates Per Inch Herald & Plains Reporter: $3.20 Commitment Discounts: Publish with us 13 weeks: 5% Publish with us 26 weeks: 10% Publish with us 52 weeks: 15%

14 W 4th St. Williston, ND 58801 Phone: (701) 572-2165 www.willistonherald.com

Special Sections

Full page: Half page: Quarter page: Eighth page: Back page: Front page strip:

$679 $409 $259 $149 $804 (color included) $379 (color included)

Add color: Quarter: $30 Half page: $60 Full page: $120


Terms COMMISSIONS/PAYMENT TERMS

A. Local retail space rates are net (non-commissionable). B. Cash payment required with copy unless credit authorized. C. A delinquency fee of 1.50% per month will be charged to all accounts not paid by the last day of the month following ad insertion. D. All political advertising will be paid in advance.

GENERAL POLICIES

A. Advertising is accepted by The Williston Herald subject to all terms and conditions contained herein. Forwarding of an order by the advertiser will be construed as an acceptance of all rates and conditions under which advertising space is sold by The Williston Herald at that time. It is expressly understood that space contracted for is to be used exclusively by said single advertiser in accordance with contract terms. Umbrella contracts available only with Publisher’s consent. B. Rates and conditions subject to change on 30 days notice. C. Advertising set to resemble editorial matter must be marked “Advertisement.” The publisher reserves the right to edit, reject, or cancel any advertising, at any time. D. All property rights, including any copyright interest to an advertisement produced for you by The Williston Herald using art work and/or typography furnished or arranged by us, shall be the property of The Williston Herald newspaper. No such ad or any part thereof may be reproduced without the prior written consent of The Williston Herald. E. Advertiser’s copy will be set once, and changes from original copy will be charged on a time basis. Advertisements canceled after posted deadlines and/ or being prepared for publication will be charged a fee equal to 40% of the cost of the canceled advertisement. F. The advertiser and advertising agency jointly and severally assume liability for all content (including text and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against The Williston Herald. The advertiser and advertising agency jointly and severally agree to indemnify and hold The Williston Herald harmless from all costs, expenses (including attorney’s fees), liabilities and damages resulting from publication of any advertisement placed by the

advertiser or the advertising agency. G. The Williston Herald accepts no liability for its failure,for any cause, to insert an advertisement. The Williston Herald accepts no liability for reductions in distribution caused by acts of God, acts of terrorism, strikes, labor disputes, suspension of publication, failure of transportation or any other cause beyond its control. H. The Williston Herald shall not be responsible and does not assume any liability for damage or loss to original printing materials supplied by the advertiser or advertising agency. I. All political advertising is payable in advance and will be set as display advertisements. Each political advertisement must contain a credit line indicating by whom the ad is paid. J. It is the responsibility of the advertiser and advertising agency to review the amounts actually charged by The Williston Herald for advertisements placed. Any erroneous overcharges for advertising will not be subject to credit, allowance, or offset after the passage of thirty (30) days from the date of invoice. Any previous forbearance in enforcement of this time limit by The Williston Herald shall not constitute a waiver of its present right of enforcement.

ERRORS

• Every effort is made to avoid errors. The Williston Herald shall be liable for any error in any advertisement caused by its own negligence only to the extent of republishing in the next regular issue the item in which the error occurred, and in space not exceeding that occupied by the item on its first publication. In case of advertised error in price, a letter will be furnished to the advertiser, to be posted in his store, setting forth the correct price. • It is the responsibility of the advertiser to check their ad after making any changes. Any error must be reported to The Williston Herald immediately to qualify for credit adjustment. In order to qualify for allowances, claims for errors must be made within thirty (30) days from the date of invoice. Credit for errors allowed only for the first insertion.


Display & Classified Sizes RETAIL SIZES (scaled) Broadsheet 1.632” 3.431” 5.229” 7.028” 8.826” 10.625”

3 column x 3” 5.229”x3”

3 column x5” 5.229”x5”

2 column x 2” 3.431”x2”

2 column x 5” 3.431”x5”

21.5”

1 column 2 column 3 column 4 column 5 column 6 column

3 column x 10.5” 5.229”x10.5” 2 column x 8” 3.431”x8”

4 column x 7” 7.028”x7”

1 column x 4” 1.632” x4”

10.625”


Deadlines RETAIL & CLASSIFIEDS

OTHER PUBLICATIONS

If ad runs on SUNDAY

TV Guide (Channels) Publication day: Friday Ad reservation deadline: Tuesday prior (5 p.m.)

RETAIL

Proof/copy deadline: Wednesday (5 p.m.) CLASSIFIED

Special Sections 7 days prior to publication - exceptions may apply

If ad runs on TUESDAY

Plains Reporter Publication day: Wednesday Ad reservation day: Wednesday prior (5 p.m.)

Proof/copy deadline: Wednesday (5 p.m. Digital files/camera ready: Thursday (2 p.m.) RETAIL

Proof/copy deadline: Friday (Noon) CLASSIFIED

Proof/copy deadline: Friday (5 p.m.) Digital files/camera ready: Friday (5 p.m.) If ad runs on WEDNESDAY RETAIL

Proof/copy deadline: Monday (Noon) CLASSIFIED

Proof/copy deadline: Monday (5 p.m.) Digital files/camera ready: Tuesday (2 p.m.) If ad runs on THURSDAY RETAIL

Proof/copy deadline: Tuesday (Noon) CLASSIFIED

Proof/copy deadline: Tuesday (5 p.m.) Digital files/camera ready: Wednesday (2 p.m.)

CIRCULATION Published Tuesday through Friday and a Sunday weekend edition Single copy price Daily: $1.00 Sunday: $1.50 Subscription 4 weeks on EZPay: $10.80 E-Edition (digital) subscriptions:$2/Day; $7.50/month; $78/year All delivery by mail 4 weeks: $11.20 12 weeks: $33.60 26 weeks: $72.80 52 weeks: $145.60

If ad runs on FRIDAY RETAIL

Proof/copy deadline: Wednesday (Noon) CLASSIFIED

Proof/copy deadline: Wednesday (5 p.m.) Digital files/camera ready: Thursday (2 p.m.) If ad runs on SATURDAY RETAIL

14 W 4th St. Williston, ND 58801

CLASSIFIED

Phone: (701) 572-2165 www.willistonherald.com

Proof/copy deadline: Wednesday (Noon) Proof/copy deadline: Thursday (Noon) Digital files/camera ready: Thursday (5 p.m.)


Special Section Tabloid Sizes MODULAR SIZES (scaled) (special section size)

Half page verticle 5.229”x10”

10.625”

Quarter page 5.229”x5”

Eighth page 5.229”x2.5”

10.625” Half page horizontal 10.625”x5”

Other ad sizes Full page 10.625”x10.625”

Front page strip 10.625”x2”

2018 Williston Herald Advertising Rates  
2018 Williston Herald Advertising Rates