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2018 Rate card

#1 source of news and information for the Uncompahgre Valley for 134 years


Montrose Daily Press 3684 N. Townsend Ave, Montrose Co. 81401 Office - 970-249-3444 • Fax - 970-249-3331 Montrose Daily Press montrosepress.com Montrose County Shopper 5000 4647 6,000 Average Circulation Published 6 days Tuesday-Sunday

Average Visitors per day

copies delivered to non-subscribers every Thursday

All rates are net. Please note that all display ads automatically receive digital optimization enhancement with each unique ad insertion. Publisher reserves the right to amend the terms, conditions, rates, etc., specified in an advertising contract upon 30 days notice in writing and if said revision is not acceptable to the advertiser, advertiser shall have the right to terminate the contract upon date of change without penalty. The Montrose Daily Press will not be responsible for more than one incorrect insertion. In the event of a typographical error, the Montrose Daily Press will not assume any liability for any difference in the event goods are sold at an incorrect price. Any special tax required by law will be in addition to ad rates. Position requests are accepted; however, under no circumstances is position, either section of the paper or position within a section guaranteed. Adjustment in billing will not be made based on position. In the event an advertisement resembles editorial copy, the Montrose Daily Press requires the words, “paid advertisement,� above and below advertising copy. All contracts must be in writing, duly signed and dated by an authorized representative of the advertiser and the Montrose Daily Press advertising representative, in order for the advertiser to receive contract rate discounts. All rates are net.


*What is SEO?

Search engine optimization helps potential customers find you online by affecting how high you show up in online search results. Annual Dollar Amount $40,000 $30,000 $25,000 $20,000 $15,000 $10,000 $7,500 $5,000 $2,500 Open

One Time $8.50 $8.75 $9.00 $9.25 $9.75 $10.00 $10.25 $10.75 $12.25 $13.50

Two Times $4.25 $4.38 $4.50 $4.63 $4.88 $5.00 $5.13 $5.38 $6.13 $6.75

• $15 SEO* will be charge per ad • Non profit rate 20% off regular ad price • Special placement will be charged an extra 15%

Front page banners TOP - $200 each day

2018 Advertising Rates Three Times $2.13 $2.19 $2.25 $2.31 $2.44 $2.50 $2.56 $2.69 $3.06 $3.38

Color Rates

Full page............$100 Half page............$90 Quarter page.......$75 <Quarter page.....$50

4”x1.25 full color banner ad placed at the top right of front page directing reader to a 2 col x 5” full color ad inside.

BOTTOM - $150 each day

6 COL X 2” ad full color placed at the bottom of the front page.

Business Builder Ad

$99 per week (minimum 4 wks) 2 col x 2” black & white ad placed in the Tuesday through Saturday editions, Thursday’s Shopper.

Better Business Builder Ad

$130 per week (minimum 4 wks) 2 col x 4” full color ad placed in Tuesday and Saturday MDP plus Thursday’s Shopper Copy and Space Deadlines: Tues. MDP.........Fri. 2pm Sat/Sun MDP...Thurs. 2pm Fri. MDP.........Wed. 2pm

Thurs. MDP......Tues. 2pm Wed. MDP.......Mon. 2pm Shopper......Mon. 2pm

Digital Advertising Skyscraper (300x600)

Med. Rectangle (300x250)

40,000 - 1 month $9.00 • 6 month $7.50 • 12 month $6.50

50,000 - 1 month $6.00 • 6 month $4.80 • 12 month $3.70

60,000 - 1 month $8.25 • 6 month $6.50 • 12 month $4.75

75,000 - 1 month $5.20 • 6 month $3.80 • 12 month $2.70

Leaderboard (728x90/320x50)

40,000 - 1 month $11.00 • 6 month $9.00 • 12 month $7.50 60,000 - 1 month $10.00 • 6 month $8.00 • 12 month $6.50 • Interstitial take over Ad 640x480 pixels desktop, 300x250 pixels mobile $100 per day • $250 3 days • Daily newsletter 300x250 $200 month • Email blast $75 (3,452 addresses)

Boost $150 • 9,634 likes

www.montrosepress.com


Local Rate Card Jan. 1, 2017 Special Placement

FRONT PAGE TOP BANNER $200 each day

reserve 26 ads for $170

4” x 1.25” full color banner ad placed at the top right of front page directing reader to a 2 col x 5” ad full color ad inside

FRONT PAGE BOTTOM $150 each day

reserve 26 ads for $125

6 col x 2” ad full color placed at the bottom of the front page

Includes full color. r

*SEO included in pricing

INSERTS

One insertion............................. $65 CPM 12 insertions.............................. $60 CPM

26 insertions.............................. $55 CPM 52 insertions .............................. $50 CPM

Advertiser to provide 5,200 inserts (includes spoilage). Zoning not permitted. Preprints received one week Montrose County Shopper 11,600 inserts (includes spoilage) for $1100. Design included. Allow three weeks lead time. Send inserts to 420 Kristen Ct., Montrose Co 81401

BUSINESS BUILDER AD $99 PER WEEK

(minimum 4 weeks)

A 2col x 2” B/W ad placed in the TTuesday through Saturday editions Thursday’s Shopper.

*SEO included in pricing

BETTER BUSINESS BUILDER AD $130 PER WEEK

(minimum 4 weeks)

A 2col x 4” full-color ad placed in TTuesday and Saturday MDP plus Thursday’s Shopper.

*SEO included in pricing

BULK RATE Per column inch price

commitment in any Montrose Daily Press publication over a 12 month contract period.

ll Rates are net.

Color

TTotal dollar commitment

Per column inch rate

$4,000

$9.90

T sday MDP ...................................Fri 2pm Tue

$7,000

$9.12

Saturd r ay/Sunday MDP..................Thur 2pm

$12,000

$7.75

Fririday MDP...................................Wed 2pm

$24,000

$6.59

T urs Th r day MDP.................................Tue 2pm

$40,000

$6.06

$3 PCI

$2 PCI

advertising contract upon 30 days notice in writing and if said revision is not acceptable to the advertiser, r advertiser shall have the right to terminate the contract upon date of change without penalty. The Montrose Daily Press will not be responsible for more than one incorrect insertion. In the event of a typographical error, r the Montrose Daily Press will not assume any liability for any difference in the event goods are sold at an incorrect price. Position requests are accepted; however, r under no circumstances is position, either section of the paper or position within a section, guaranteed. Adjustment in billing will not be made based on position.

Copy and Space Deadline:

W dnesday MDP...........................Mon 2pm We >3.15”

Montrose Cou C nty nt Shoppe pp r.r............... Mon 2pm

In the event an advertisement resembles editorial copy, y the Montrose Daily Press requires the words, “paid advertisement,” above and below advertising copy. Any special tax required by law will be in addition to ad rates. All contracts must be in writing, duly signed and dated by an authorized representative of the advertiser and the Montrose Daily Press’ advertising representative, in order for the advertiser to receive contract rate discounts. All Rates are net. Please note thatt all display ay ads automatically receive digital optimization enhancement with each unique ad insertion. The same ad copy that runs multiple times within a 30-day period are billed, unless inlcuded in price, $30 for the first insertion only. If you change ad copy during the month, there is a cap of $60 total per month.

2018 Montrose Press Advertising Rates  
2018 Montrose Press Advertising Rates