Page 1

Your Baking Industry News Source



FROM WBA’S PRESIDENT ••• Happy New Year!

2017 MIDWEST FOODSERVICE EXPO ••• Contest Information & Registration

V O L U ME 81 • IS S U E ONE

MINGLE & JINGLE ••• WBA’s First Event of 2017

WBA Board of Directors

WBA Staff


Dave Schmidt, CMB CEO

Tamara Mugerauer, Tamara’s the Cake Guru Vice President Bob Chaffee, Augusta Bakery Treasurer Judy Semrad, Muskego Marketplace Foods Board Trustee Bob Hiller, Rollin Pin Bakery Past President David Weber Directors-At-Large Tara Nowak, Sweet Lola’s Dawn Ebert, Simple Simon Bakery Jennifer Bukouricz, Monzu Bakery Tony Nieto, Neat-O’s Bake Shoppe Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation

Jessica Hoover Communications & Marketing Director Debbie Lowery Accounting & Financial Coordinator Elise Timmerman Intern

From WBA’s President

• The Mugerauers (Liberty, Izzi, Larry & Tamara)

Welcome to 2017! I hope your holiday season was a smashing success and you are kicking off the year refreshed and ready for all 2017 has to offer.

members back as well. Our baker’s forums (held at Manderfield’s Home Bakery last Spring and Neato’s Bake Shoppe last Fall) were both well-attended. Our members had even more fun at WBA Family Day at Wisconsin State Fair and also traveled to Las Vegas for IBIE.

That said, 2016 was a terrific year for WBA. We had our biggest membership drive ever, adding more than 100 new members to the association and welcoming many returning

This year promises to be just as exciting! Our events committee has been hard at work planning an incredible line up of baking and cake decorating competitions (additional

Happy New Year!


information is included) and hands-on demonstrations at the Midwest Foodservice Expo as well as our annual Awards & Appetizers Evening which will be held on Monday, March 13th. Plan to attend this special celebration of the baking industry – our Annual Member Meeting will also be taking place that night! So, from myself, all our Board of Directors and great staff, thank you for your membership and support. I am proud to be serving a second year as president of this amazing organization. Please feel free to send me suggestions of what you would like to see the WBA provide or implement. I am excited to hear what we can continue doing for you! Warmly,

Tamara Mugerauer President, WBA

Ultra Dip N Dry Icings


We’ve got flavor and color covered!

2200 Lunt Avenue, Elk Grove Village, IL 60007

Call 847.437.2400, x259 for more sweet ideas to grow your business.

Midwest Foodservice Expo takes place March 13-15 Wisconsin’s Ultimate Donut Duel sponsored by BakeMark 1.) Favorite Fritter 2.) Best Bismarck 3.) Most Creative Cruller 4.) Legendary Long John 5.) Most Innovative Donut Hole Display

Are you ready for this year’s Midwest Foodservice Expo? Make sure to add this event to your calendar now! This year’s event takes place March 13-15 at the Wisconsin Center in downtown Milwaukee. The Wisconsin Bakers Association is proud to partner with the Wisconsin Restaurant Association once again, bringing an incredible line-up of bakery and decorating competitions and hands-on demonstrations!

TWO NEW CONTESTS IN 2017! Art of the Bread Contest sponsored by Lesaffre 1.) Sculpted Bread 2.) Braided Bread

If you’ve attended Expo in the past and don’t think you will miss anything this year, think again! Not only is this event a great chance to network with your fellow WBA members and other industry contacts, but it’s a chance to take part in seminars, learn some new skills, and compete to be the best in the industry!

Out of this World Dessert Displays All entries will be professionally judged at the 2017 Midwest Foodservice Expo. Admission to the Midwest Foodservice Expo is included with registration for each competitor. The early registration deadline for all of the competitions is Wednesday, February 15, 2017. The standard registration deadline is Wednesday, March 1, 2017. No competition entries will be accepted onsite. All registrations include a 1-year membership to WBA. Registration fees are non-refundable. Winners will be announced at the Awards & Appetizers Networking Evening.

And, don’t forget about our Annual WBA Awards & Appetizers Networking Evening on Monday night!

COMPETE! Beginner and Advanced bakery, pastry and dessert professionals are invited to compete in 4 categories in cake, Wisconsin’s Ultimate Donut Duel and all NEW! Art of the Bread and Out of this World Dessert Displays competitions:

Did you know that WBA Members can register for FREE? Just call the WBA Office or send an email to to find out what the WBA Member registration code is for 2017. Be sure to sign up today for this year’s Midwest Foodservice Expo! There will be so much going on over the three days! For more information, visit BB

Art of the Cake Competition sponsored by Rich’s 1.) Creative Cake Decorating Competition 2.) Extreme Wedding Cake Challenge Fondant 3.) Extreme Wedding Cake Challenge Non-Fondant 4.) Extreme Groom’s Cake Challenge


Here it comes! Your Top Regional Bakery Event

270+ exhibits, timely education, bakery competitions, hands-on training & face-to-face networking… we’ve got YOU covered. Compete in up to 6 categories in both Beginner and Advanced skill levels in these bakery competitions: • Extreme Groom’s Cake Challenge • Extreme Wedding Cake Challenge • Creative Cake Decorating Competition 2017 Theme: Around the World in Cake • Wisconsin’s Ultimate Donut Duel • NEW! Art of the Bread – Sculpted Bread & Braided Bread • NEW! Out of this World Dessert Displays

Get innovative. Get inspired. Gain insight. Gain the leverage you need to grow your business. Bakery programs in partnership with:

March 13-15, 2017

Wisconsin Center • Milwaukee, Wisconsin

Register at

OFFICIAL REGISTRATION FORM The Art of the Cake Competition is open to beginners/students (up to 3 years experience) and professionals (3+ years experience). The competition is divided into six contests: Creative Cake Decorating Competition, Extreme Wedding Cake Challenge, Extreme Groom’s Cake Challenge, Wisconsin’s Ultimate Donut Duel, Art of the Bread Contest, and Out of This World Dessert Displays. Additional information and rules for each contest are available online at Admission to the Midwest Foodservice Expo is included with registration. The early registration deadline for all of the competitions is Wednesday, February 15, 2017. The standard registration deadline is Wednesday, March 1, 2017. No competition entries will be accepted onsite. Competitor Name: Bakery Name: Address: City, State, Zip: Email Address:



Number of Entries:

☐ Beginner/Student ☐ Advanced/Professional


Featuring Rich’s Perfect Finish® Pre-Whipped Bettercream

Skill Level:

Number of Entries:

☐ Beginner/Student ☐ Advanced/Professional ☐ Beginner/Student ☐ Advanced/Professional

EXTREME GROOM’S CAKE CHALLENGE Skill Level: ☐ Beginner/Student ☐ Advanced/Professional

Number of Entries:

WISCONSIN’S ULTIMATE DONUT DUEL Select one (or more) category(ies):

Number of Entries:

☐ Best Bismarck ☐ Favorite Fritter ☐ Most Creative Cruller ☐ Legendary Long John ☐ Most Innovative Donut Hole Display


Skill Level:

Number of Entries:

☐ Beginner/Student

Sculpted Bread

☐ Advanced/Professional ☐ Beginner/Student

Braided Bread

☐ Advanced/Professional

*NEW IN 2017* OUT OF THIS WORLD DESSERT DISPLAYS Does your display require electricity? ☐ Yes

☐ No

Note: Competitor is reponsible for costs.


Select Table Size: ☐ 72” Round

☐ 72” Rectangle (6’ long)

The early registration deadline is Wednesday, Feb. 15, 2017. The standard registration deadline is Wednesday, March 1, 2017. All entries must be registered in advance.

Registration Type:

Total Number of Entries:

Early (by Feb. 15th)

Fee: x $30

Standard (by Mar. 1)

x $45

Baker’s Special (by Feb. 15th)

ALL 5 Donut Duel Categories

x $100

Baker’s Special (by Mar. 1)

ALL 5 Donut Duel Categories

x $125 Amount Due:




☐ Check (payable to Wisconsin Bakers Association)

☐ Credit Card Number ____________________________ Exp. Date _________ CCID (3 digit code on back) _______ Name on card ____________________________________ Signature of Cardholder __________________________ Release: The Art of the Cake Competition is held in conjunction with the Midwest Foodservice Expo and is presented in partnership between the Wisconsin Bakers Association (WBA) and the Wisconsin Restaurant Association (WRA). By signature of this registration and release form, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant understands that the WBA, WRA, or any sponsors assume no responsibility for loss, theft or damage to displays or personal items at the Midwest Foodservice Expo and agrees to indemnify and hold harmless the WBA, WRA, and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by my activities in The Art of the Cake Competition. Competition entry fees are non-refundable. All judges’ decisions are final.

Signature ___________________________________ Date ________________________ Send completed form along with payment to: Wisconsin Bakers Association | 2514 S. 102nd Street, Suite 100 | West Allis, WI 53227 More information: or contact or (800) 542-2688

e l g n i J & le

g n i M

The first WBA member event of the year was a huge success! Members met at Tamara’s the Cake Guru in Appleton, WI followed by a selfguided tour of the Nutcracker in the Castle at the Paine Art Center in Oshkosh, WI. One of the many highlights of the day was viewing the magical Land of Sweets, a room decorated wall to wall in mesmerizing desserts. Members also visited the Sugar Plum Fairy’s Cupcake Café. Among the members in attendance for the festivities were Brenda from Bakery on Terrace, Jerry from Manderfield’s Home Bakery, Ken & Peggy from Sweet Perfections Bake Shoppe, Tara from Sweet Lola’s, Jennifer & Ben from Monzu Bakery, Chef Julia from FVTC, Chef Tom from MPTC, Kate and Amanda from Valley Bakers, Annie and Jim from Door County Kraut Co., Donna and Ginger from Artistic Cakes & Cookies, Ellen and Bob from The Cupcakearhee, Dawn from Simple Simon Bakery, Tamara from Tamara’s the Cake Guru, and Jessica from WBA. More merry mingling continued afterwards at Tamara’s home. Thank you Tamara for hosting this wonderful event! BB

View more photos on WBA’s Facebook Page!

Sunday, February 26 3-6 p.m. Fox Valley Techncial College 1825 N. Bluemound Drive, Appleton Please Use Entrance 10

Stroll through endless cultural hors d’oeuvre buffets! Refresh your palate with spirits and refreshments (Non-alcoholic beverages included; beer & wine available for purchase)

Silent auction & raffle prizes in the Jones Dairy Farm Culinary Theatre $40 per person (in advance) • $55 (at the door) (Proceeds fund scholarships for FVTC Culinary Arts and Hospitality Management students)

Presented by: Fox Valley Technical College’s Culinary Arts and Hospitality Management Students & Staff In conjunction with: Wisconsin Restaurant Association-Big Four Chapter • Fox Valley Culinary Association • Fox Cities Lodging & Hospitality Association

Purchase your tickets online today ››

Congratulations to Tamara’s the Cake Guru, WBA’s Bakery of the Month The Wisconsin Bakers Association (WBA) has declared Tamara’s the Cake Guru in Appleton, WI the Bakery Operation of the Month for January 2017. Tamara’s the Cake Guru hosted the WBA’s Mingle & Jingle member event on January 9, 2017. WBA members toured the Casaloma Drive location of Tamara’s the Cake Guru followed by the Nutcracker in the Castle at the Paine Art Center in Oshkosh, WI. Pictures from the event are available here.

• Tamara Mugerauer, owner Tamara’s the Cake Guru

Wisconsin Family Business of the Year in 2016 . Mugerauer has won numerous awards personally and her work has been featured in People Magazine. For more informationabout Tamara’s the Cake Guru, visit or the company’s Facebook page at https://www.facebook. com/thecakeguru.

Tamara’s the Cake Guru is owned by Tamara Mugerauer which started in 1997 as a Cake Studio. The sweets boutique opened in November 2012 and specializes in wedding cakes with a full line of desserts baked fresh every day. The Oshkosh location includes a decorating and production area as well as a retail storefront. The bakery expanded to Appleton, WI in February 2015 with it’s first satellite location opening and later adding a second location in downtown Appleton in late October 2016. Today, Tamara’s the Cake Guru has a total of 50 full and part-time employees.

The Bakery of the Month Award was presented to Tamara Mugerauer in Appleton by WBA’s Communications Director, Jessica Hoover. WBA members must meet the following criteria to be considered for Bakery Operation of the Month: Be a WBA member in good standing; give back to their community as well as the baking industry; have outstanding business qualifications; and agree to have the award publicized in the media. For more information about WBA, visit: BB

Mugerauer has been recognized for many outstanding achievements including: Oshkosh Chamber of Commerce Small Business of the Year in 2014, the WBA Bakery Operation of the Year in 2015, and


Will Your Bakery Be The Next Bakery Operation of the Year? The Bakery Operation of the Year is a special award presented to one outstanding bakery operation at each year’s annual Awards & Appetizers Networking Evening held in conjuction with the Midwest Foodservice Expo. This year, Valley Bakers is sponsoring the Bakery Operation of the Year program. The purpose of this award is to recognize an outstanding bakery operation each year. The first Bakery Operation of the Year award was presented in 2001 to Terry and Kitty Colligan of Colligan’s Bakery in Plover, WI.

How Does the Program Work? Nominations for the 2017 Bakery Operation of the Year may be submitted to the WBA office for consideration. A nomination form is available on WBA’s website: Past winners of the BOY award vote for the current year’s winner. Each year the recipient is kept a surprise until the moment the winner is announced at the WBA’s annual Awards & Appetizers Networking Evening. This year’s event will take place on Monday, March 13th.

Past winners of the Bakery Operation of the Year Award: 2016: 2015: 2015: 2014: 2010: 2009: 2008: 2007: 2005: 2004: 2003: 2002: 2001:

Augusta Bakery, Augusta, WI Tamara’s the Cake Guru, Oshkosh, WI Simple Simon Bakery, Appleton, WI Fosdal Home Bakery, Stoughton, WI Lane’s Bakery, Madison, WI O&H Danish Bakery, Racine, WI Melody Cookies, Oak Creek, WI Uncle Mike’s Bake Shoppe, De Pere, WI Scott’s Pastry Shoppe, Middleton, WI Wild Flour Bakeries, Milwaukee, WI Manderfield’s Home Bakery, Appleton, WI Grebe’s Bakeries, Inc. West Allis, WI Colligan’s Bakery, Plover, WI

The Bakery Operation of the Year Must Meet the Following Criteria: Be an active WBA member Contribute non-monetarily to their community, the baking industry, and WBA  Have something that qualifies the bakery as an outstanding business  Agree to have the award publicized in the media  

Planning ahead for upcoming National Dessert Holidays? Below are some product ideas for the month of February. Feb 1: National Dark Chocolate Day

Feb 8: National Molasses Bar Day

• Dark Chocolate Eclairs

• Molasses Cookie Bars

• Deep Dark Chocolate Cheesecake

• Molasses-Spice Crinkles

• Chocolate-Almond Bark with Sea Salt

• Molasses Pistachio Bars

Feb 3: National Carrot Cake Day

Feb 10: National “Have a Brownie” Day

• Carrot Cake Muffins with Pecan Frosting

• Cookies n’ Cream Filled Brownies

• Carrot Cake Bars with Cream cheese Frosting

• Peanut Butter Brownie Ice Cream Cake

• Carrot Cake Banana Bread

• Almond Joy Brownies

Feb 5: World Nutella Day

Feb 11: National Peppermint Patty Day

• Nutella Cinnamon Rolls

• Peppermint Patty Cheesecake

• Baked Nutella Doughnuts

• Peppermint Patty Brownies

• Salted Caramel and Nutella Stuffed Double

• Peppermint Patty-Stuffed Chocolate Cookies

Chocolate Chip Cookies Feb 14: National Cream-Filled Chocolates Day (Valentine’s Day!) • Cookies n’ Cream Filled Chocolate Cake • Chocolate Swiss Roll • Cream-Filled Chocolate Doughnuts Feb 16: National Almond Day • French Almond Cake • Raspberry-Almond Cookies • Pear and Almond Cream Tart Feb 19: National Chocolate Mint Day • Mint Chip Cake Roll • Mint Chocolate Chip Fudge • Chocolate Whoopie Pies with Mint Cream Cheese Filling Feb 20: National Cherry Pie Day • Cherry Pie Crumble Bars • Cherry Pie-Stuffed Chocolate Cake • Cherry Pie Turnovers

Feb 21: National Sticky Bun Day • Sticky Bun Monkey Bread • Sticky Bun Cheesecake • Caramel Pecan Sticky Buns Feb 23: National Banana Bread Day • Coconut Banana Bread Bites • Chocolate Covered Banana Bread Truffles • Banana Bread French Toast Cupcakes Feb 25: National Chocolate-Covered Peanuts Day • Peanut Dark Chocolate Bark • Buckeyes • Chocolate Peanut Pretzel Truffles Feb 26: National Pistachio Day • Chocolate Pistachio Cream Pie • Pistachio and Cranberry Biscotti • Pistachio Chai Muffins Feb 27: National Strawberry Day • Strawberry Lemonade Cake • Mini Strawberry Cheesecakes • Strawberry Shortcake Cupcakes Feb 28: Paczki Day aka Fat Tuesday • Traditional Paczki • Paczki with crazy flavors and fillings • Mardi Gras King Cakes

You can even add this calendar to your Google calendar, too!

Visit us at

BEYOND BAKING Copyright © 2017 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.

Wisconsin Bakers Association • 2514 S. 102nd Street • West Allis, WI 53227

Beyond Baking January 2017  

WBA Member eNewsletter

Read more
Read more
Similar to
Popular now
Just for you