Who's Jack April by Who's Jack

Who's Jack April

on her forth coming album. ‘The first song I ever wrote was about a giant Chinese cake. I used to write a lot of very silly songs. I wrote some sad songs too when I was younger like the one I wrote when my guinea pig died!’ While Oh Land’s music has been given the fairly unique title of ‘Mary Poppins on acid’ in the past, several comments from her team on the day of our shoot made me aware that they are conscious that she doesn’t get compared with other female artists. Her looks lead her towards obvious Pixie Lott comparisons while her music leans her more towards the Florence Welch’s and Bat For Lashes’ of the music industry and yet, it remains pretty hard to pin point exactly who she is like musically. ‘There are a lot of female singers that I really like. I like Roisin Murphy and Björk, they’re both brilliant. I also love Dolly Parton, she writes such brilliant songs,’ she says. ‘I feel a lot of pressure at the moment and naturally people will compare me to other female artists but I think I’m quite unique and I’ve had a great response to my music so far, people seem to be liking what I’m doing and that’s really important to me,’ she says. Praise indeed has been heaped on the singer with reviews branding her music ‘intelligent pop’ and magazines rushing to get her on to their pages. ‘It makes me very happy when people like my music because I’ve been working on it for so long. To begin with I kept all my songs very close to me and now I am putting them out in to the real world to have their own life, which is pretty scary but also fun too. I’m trying not to be too hard on myself, at the end of the day I can only do things as I know how, at my own tempo. Looking back now I realise that while I still love dance, music is the next best thing to me because I can still use it to release everything that I feel like I have trapped inside me.’