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A Publication of the Whittier Area Chamber of Commerce

MARCH 2012 • VOL. 18 NO. 3

City Council Candidates To Share Plans for Whittier’s Future at Candidates’ Forum

8158 Painter Avenue Whittier, CA 90602 phone (562) 698-9554 fax (562) 693-2700 Supporting the Business Community Since 1914


Whittier Area Chamber of Commerce Presort Std. 8158 Painter Avenue US Postage PAID Whittier, CA 90602

Whittier, CA Permit No. 1

We Mean Business

Seven candidates who are vying for three open seats on the Whittier City Council, including three incumbents, will share their visions for Whittier at the 2012 Whittier City Council Candidates’ Forum. The event will be held on Wednesday, March 14th at the Whittier Masonic Lodge located at 7604 Greenleaf Avenue (corner of Mar Vista and Greenleaf Avenue). The doors will open at 6:00 p.m. and the Candidates’ Forum will begin promptly at 6:30 p.m. This event is free to the public and is hosted by the Whittier Area Chamber of Commerce and the Whittier Uptown Association. This year’s candidates are risk management consultant Nick Donovan, resident Lupe Garcia, former Municipal intern and Whittier College student Adrian Gonzales, project manager Craig Lebow, incumbent and professor Owen Newcomer, incumbent and local tax attorney Joe Vinatieri, and incumbent and Tri-Cities ROP teacher on special assignment Cathy Warner. The Candidates’ Forum will give Whittier residents the opportunity to hear city council candidates’ views and opinions on a variety of topics. The information that attendees take from this forum will enable them to make a more informed decision when they vote in the Whittier City Council election on Tuesday, April 10th. The Forum will begin with opening statements from each candidate. Pre-selected questions drafted by the Chamber’s Legislative committee and the Uptown Association’s Public Policy committee will then be asked of each candidate, with each person having a set amount of time to answer. Topics may include economic development plans, the Uptown Business District, the current economy and new businesses to Whittier. In addition, members of the audience will have a chance to submit a question for the candidates. For more information on the Candidates’ Forum visit the Chamber’s website at

Chamber to Outline Recipe for Business Success at Annual Meeting and Installation Dinner Want to know what’s cooking at the Whittier Chamber? Join us for the 98 th Annual Meeting and Installation of Officers on Thursday, March 29th at Candlewood Country Club. At this dinner event, we will celebrate the past year and welcome Sue Dean from Notary Signing Network as the 98th President of the Whittier Area Chamber of Commerce. Dean will outline the “Recipe for Business Success” as she reveals the Board’s 2012-2013 action plan for the year. The dinner will begin with a 5:30 p.m. networking reception with the program beginning at 6:30 p.m. Tickets are $55 per person. As the conclusion of the Chamber’s 97th year of serving the business community nears ,we will celebrate another successful year and the end of the presidential term for Ben Greer of GM Properties. “We’ve had a really great year. Despite the struggling economy, we have been fortunate to see new businesses come to town and our membership numbers grow. To us, that indicates that what we are doing in terms of programs and services we provide is working for our members,” he stated. As with all good recipes, an outstanding product is created when you have all the right ingredients that happen to mix well together. Incoming President Sue Dean is definitely a key ingredient! “I am very excited to be the new leader of the Board and I am ready to take on whatever challenges and opportunities face our organization and the local business

Ben Greer, Outgoing Chamber President, 2011-2012

Sue Dean, Incoming Chamber President, 2012-2013

community in the coming year,” stated Dean. “Ben and the Chamber Board have worked hard this year to focus on our members’ needs. In addition, at our February Planning Conference, the new Board designed a plan for the year that is fiscally responsible and focused on the Chamber’s mission. Some of the new elements that we are adding to the mix are new and fresh and I really think we have laid the groundwork and everything is in place to have a very successful year,” added Dean. One activity that will take place at this enjoyable event is the installation of new representatives to the Chamber’s Board of Directors. They are Susie Ausdal with Union Bank, Melanie Bickley with Whittier Brokers, Miguel Granados from Rose Hills Memorial Park & Mortuary, Gary Martinez from

The Traveling Traveler, Gil Rodriguez from Coldwell Banker Alliance Realty and Monique Rodriguez from PIH. “We are very excited to welcome our newest Board Members who will surely add spice to the organization,” stated Dean. “They are talented individuals, many of whom have already been contributing to the Chamber for a long time. We are looking forward to the new ideas and perspectives they will each bring to the Chamber table.” At the Installation we will also bid farewell to retiring board members Dean Harako from Pay Advance Payroll, Leighton Anderson from Bewley, Lassleben and Miller, Norm Kirschenbaum with Tri-Cities ROP, Roy Hanna with Bright Plaza Home Medical Equipment and Jin Chon from Rose Hills Memorial Park & Mortuary. Combined, these five leaders have given hundreds of hours of service to the Chamber over the years and their individual talents, dedication and contributions to the Board will be missed. The Annual Meeting and Installation will also include a State of the Chamber report and the announcement of the Ambassador of the Year and the Volunteer of the Year. All members are encouraged to attend this event and learn more about everything the Chamber plans to offer in 2012. For additional information, please call the Chamber office at (562) 698-9554 or register online at

Wake Up Whittier @

(7320 Greenleaf Avenue, Whittier, CA 90602) Director of Marketing Tom Rios of Merrill Gardens welcomed fellow Whittier Uptown Association Board member Sharon Gonzales and City Councilmember Joe Vinatieri to Wake Up Whittier last month. For more photos from the monthly breakfast, see page 8

March 21, 2012 7:30 to 9:30 a.m.

Members of the Whittier Chamber’s 2012-2013 Board of Directors gathered at Parnell Park during their annual Planning Conference after enjoying a special VIP bus tour of the city



MARCH 2012



It is hard to believe that my year as Whittier Chamber President is coming to an end. How time flies when you’re having fun! It seems like just yesterday I was “learning the ropes” and now I am writing my last Business Focus message! We have much to be proud of over these past twelve months. We set out this year with a renewed focus on moving from “Surviving” to “Thriving” and I am proud to say that the Chamber is fiscally sound, growing in membership and supported by a terrific and dedicated management team and office staff. We have made tremendous strides in improving the business Ben Greer, of the Whittier Area Chamber and have continued to maintain GM Properties the highest level of participation and success our events have ever seen. There’s something special about this Chamber and I believe it starts with our membership. Over the year I watched as Chamber members helped fellow Chamber members: they utilized their connections, cultivated relationships and these series of relationships created community. This sense of community is what keeps local business thriving today and tomorrow and it starts with you, the Whittier Chamber member. Thank you to all of the members and business owners for continuing to recognize the value in belonging to, participating in and supporting our Chamber. Equally important to the successes we so often experience here are the ladies who make up the Chamber staff. I have relied heavily on the Chamber team to ensure that our events, Business Focus and membership continue to “thrive” with the quality we have all grown to expect from the Whittier Chamber. Thank you for rising to the challenge and exceeding the Board’s expectations. I’d like to thank the Board of Directors. It takes strong leadership and people willing to make tough decisions when called for to maintain a successful organization. Each of our Board Members volunteered their time and expertise in helping guide the Chamber over the course of the past year. Thank you for serving our business community. I’d also like to thank Mayor Cathy Warner and the Whittier City Council for continuing to see the value in the services provided to the community through the Chamber. It is not often you find a City with such a strong partnership with its Chamber and, even more so, to have such a supportive city government. Together, we will continue to make Whittier a great place to do business. Finally, I would like to thank each and every one of you for your encouragement during my term. It’s been a privilege to serve as the 97th President of such a fine organization and to work alongside fellow business owners and friends. I look forward to “passing the baton” to Incoming President Sue Dean of Notary Signing Network and seeing you all at the Chamber’s upcoming Annual Business Meeting and Installation on March 29th!

Congratulations on another successful Silver Shield Awards dinner which was held on Friday, March 2nd. This is one of the Council’s favorite events as it is an opportunity for all of us to celebrate the dedicated men and women of the Whittier Police Department. Public safety is an important priority in Whittier and we are truly fortunate to have our own police department to serve and protect the residents and businesses of Whittier and Santa Fe Springs. This year’s event was particularly noteworthy as we honored the Whittier Police Department at the prestigious Richard Nixon Presidential Library. Thank you to the Whittier Chamber and the business community for your continued support of this event each year. Cathy Warner, Whittier City Mayor The City continues to work closely with our partners who include the Whittier Chamber, Whittier Uptown Association and Southeast Area Social Services Funding Authority (SASSFA) to provide the business community with support and opportunities for growth. The City of Whittier was gratified to be named by the Los Angeles County Economic Development Corporation (LAEDC) for the third year in a row as a finalist for the “Most Business Friendly City in Los Angeles County”, recognizing our economic development efforts and our successes. In regards to the former Stats site, the developer now has a fully executed lease with Sprouts Farmers Market and a ground breaking is anticipated to occur within the coming months. They indicate plans will be submitted very soon. The Whittier Public Library Foundation recently kicked off their fundraising campaign to provide enhancements for the Whittwood Branch Library expansion and renovation project. The Foundation intends to raise funds for children’s area enhancements and furniture, community room improvements and furniture, and additional technology for library patrons. The Branch Library was constructed in 1968 and will now expand from its original 9,400 square feet to almost 16,000 square feet to better serve Whittier residents. The Branch annually circulates more than 190,000 items in spite of limitations that will be corrected by the expansion project— principally, lack of space; lack of ADA compliance; and inadequate power outlets and data lines to support the community’s need for access to technology. To make arrangements for your business to make a contribution, please contact Sue Settlage and Bill Ankerberg, Foundation campaign co-chairs, at (562) 448-8774 or The City Council has allowed the Foundation to provide donor recognition on wall displays for donation levels beginning at $500, and other types of recognition including naming opportunities for donations at higher amounts. The City of Whittier is proud this year to be celebrating its 125th birthday, marking the “quasquincentennial” of the City. The community has grown from a small town founded in 1887 with citrus and nuts as its major industries to a bustling city of over 85,331, according to the 2010 census. The City is using a celebratory letterhead on all correspondence throughout the year and a variety of events have been planned to commemorate Whittier’s hitting the big 125. Please visit the City’s website at for details on the May 12th Founders Day and other upcoming events. The biennial City election will be held this year on Tuesday, April 10, with three incumbents and four challengers running for three City Council seats. Please remember to vote!

2011-2012 Board of Directors EXECUTIVE COMMITTEE DIRECTORS Gus Arriaza, CW Supplies President Ernie Ceja, Vinatero Wine Shop Ben Greer, GM Properties Heather Crawford, Immediate Past President Prudential California Realty Dean Harako, Pay Advance Payroll Eric Day, VP Administration & President-elect Credit Union Of Southern California Sue Dean, Notary Signing Network Greg Gunter, Greg’s Auto Body VP Business Information Ana Gutierrez, Whittier College Leighton M. Anderson, Norm Kirschenbaum, Tri-Cities ROP Bewley, Lassleben & Miller Carolyn Reggio, CAPC, Inc. VP Community Affairs Shannon Gimbel, Shannon G’s Flowers STAFF VP Finance Carol Crosby & Lyn Carty, Jeff Ball, Friendly Hills Bank Executive Directors Jessica Schreiner Magdosku, VP Marketing Director of Membership Rudy Hernandez, RMH Dance & Productions Katie Galvin, VP Membership Director of Public Relations David Krake, Merrill Lynch & Co., Inc. Amber Bookil-Lawrence, Bookkeeper VP Special Events Natalie Saenz, Event & Member Relations Coordinator Bonnie Watje, ACRO Printing, Inc.

Whittier Chamber Business Focus Official monthly publication of the Whittier Area Chamber of Commerce This publication is mailed monthly to all licensed businesses in the city of Whittier, all Whittier Chamber members and 4,500 Whittier residents in selected areas. Papers are also distributed via various community locations such as Whittier Library, Community Center, Senior Center, City Hall, etc. Total circulation is 8,000. We welcome comments, press releases and community interest stories. All submissions are due by the 10th of the month prior to publication. The Whittier Chamber reserves the right to approve and edit submitted material. The Business Focus is also an excellent vehicle within which to advertise! For current advertising rates, please contact Katie Galvin at (562) 698-9554.

Whittier Area Chamber of Commerce 8158 Painter Avenue, Whittier, CA 90602 (562) 698-9554 • (562) 693-2700 FAX •


(562) 698-9891


MARCH 2012




Uptown is off to a great start in 2012! 2011 came to an end with our busiest season of the year, featuring four major events including the Sonata, Grand Illumination, the new Uptown Skating Rink and our largest Christmas Parade ever hosted. As we began our planning for 2012, we looked closely at each of our events in an attempt evaluate their success and if we should once again produce the same events in 2012. Our Board voted to continue with two Antique Faires, the Sonata, the annual Christmas Parade, the Dia de los Muertos celebration, and the weekly Farmers Market in Uptown. As we studied our Car show plans for the year, we determined that the Association would Allan Nakken, conduct only one Car Show in August which will be open to all Executive Director classes of automobiles. In addition, we are also planning to reWhittier Uptown Association introduce our Market Place event which was initially executed on Sunday mornings. We believe this is a viable event but needs to be moved to a new spot and possibly held on a different of the week. Also in the works is a potential Peace Festival that may take place in the late Spring/early Summer. Although our holiday Skating Rink was successful last year, our costs associated with the production of the event were very high. We are actively evaluating some alternative options to once again bring a skating rink and Winter Wonderland to the Uptown area come the holiday season this year. The Whittier Uptown Association Board has determined that this year’s overall mission is to produce local programs that continue to garner our membership’s approval and support. Currently we have supported a Black Friday shopping initiative, as well as a new Shop Uptown campaign, that offers shoppers up to a 20% discount by shopping and dining in the Uptown area. In February, we advertised specifically towards Valentine’s Day in Uptown and will continue with more localized promotions to bring shoppers into our many great shops and restaurants. We have focused our budget towards local support programs not only to market, but to clean up and bring light to our area. Specifically, we voted to increase our sidewalk steam cleaning to 3 to 4 times per year in order to improve the look of our sidewalks. Lighting our streets and sidewalks to provide a safer shopping and dining experience is a primary goal and we will be considering several options to improve these efforts along these lines. We are proud to serve over 470 businesses within the Uptown Association and are actively seeking new Board members. Our election announcements have just gone out and we are awaiting Board member applications. These applications are due back to the Association office no later than March 2nd, 2012. The actual election ballots will be due into the office by March 19th. On March 26th, the official results will be announced to the Board of Directors at the Board meeting that night. We are very proud of our relationship with the Chamber of Commerce and look forward to continuing our work together at offering valuable opportunities to Whittier area businesses in 2012.

FREE Business Seminar


The Dos and Don’ts of Hiring and Firing & New 2012 HR Laws Don’t be blindsided by a lawsuit this year! Make sure to attend the next B.O.S.S. (Business Owners’ Seminar Series) seminar to learn about the dos and don’ts of hiring and firing. Hiring an employee sounds simple enough, but you ought to think again! Your interviewing and hiring practices may be setting you up for a lawsuit. Attend this seminar to learn what is and BUSINESS OWNERS SEMINAR SERIES Brought to you by the isn’t legally acceptable when interviewing and hiring. Whittier Area Chamber of Commerce Additionally, hear more about the many rights you have as an employer when considering termination. This seminar will cover the key elements of major employment and labor laws to show you how to stand by your personnel decisions. The workshop will also cover the new human resource laws for 2012. The free business seminar will be presented by Whittier Chamber member Rebecca Byrne of HR Direct Response. Ms. Byrne specializes in providing Human Resource consulting support and direction to small and mid-size businesses through retained partnerships or on a project basis. Having helped over 300 companies solve their HR issues, Rebecca comes to us with a wealth of knowledge and experience. The monthly seminar is co-sponsored by the Whittier Chamber and the City of Whittier Economic Development Department and will be held on Thursday, March 8th from 8:00 to 9:30 a.m. in the Nixon Room of the Whittier Central Library, located at 7344 Washington Avenue. The B.O.S.S. seminar is held the 2nd Thursday of each month and is always free and open to the public to attend. Space is limited; RSVP’s are required. Please call the Whittier Chamber office at (562) 698-9554 or the City at (562) 567-9320 to register.

Focus on your Business. Advertise in the

Business Focus.

Reach over 8,000 businesses and residents on a montly basis! One time & annual rates available. We’ll design your ad at no additional cost. Call the Whittier Chamber at (562) 698-9554



MARCH 2012

FINANCIAL UPDATE Is Increased Inflation on the Horizon? Worries about inflation have been cropping up more frequently lately, largely due to escalating commodity prices, which are pushing up consumer prices, both in the United States and abroad. Although many economists project overall U.S. inflation to remain modest in the near future, most see an uptick down the road. What can you do to help protect your portfolio? Economists and market watchers have been warning investors about Douglas M. Rowan, CFP®, CMFC, AIF® the prospect of increased inflation since the housing bubble burst in 2007. Worries about inflation have been cropping up more frequently lately, largely due to escalating commodity prices, which are pushing up consumer prices, both in the United States and abroad. At the beginning of 2011, the inflation rate stood at a paltry 1.6%. By the end of the year, it had more than doubled to 3.4%.1 With an improving economy and soaring federal deficits, many experts feel that prices in the United States will inevitably pick up their pace even further. Inflation Rates Around the World (as of December 31, 2011)2

Country Brazil Canada China France Germany Greece India

Rate 6.5% 2.9% 4.1% 2.5% 2.1% 2.4% 9.3%

Country Italy Japan Mexico Russia United Kingdom United States Venezuela

Rate 3.3% -0.5% 3.8% 7.0% 4.8% 3.4% 28.9%

Staying Ahead For investors, staying ahead of inflation means choosing investments with return potential to outpace it. Here's a look at how a climbing inflation rate could impact various investment types and asset classes. • Domestic Stocks -- Although past performance is no guarantee of future returns, historically, stocks have provided the best potential for long-term returns that exceed inflation. An analysis of holding periods between 1926 and December 31, 2011, found that the annualized return for a portfolio composed exclusively of stocks in Standard & Poor's Composite Index of 500 Stocks was 9.83% -- well above the average inflation rate of 2.99% for the same period. However, over shorter time periods the results are not as appealing. For the 10 years ended December 31, 2011, the S&P 500 returned an average of only 2.92%, compared with an average inflation rate of 2.50%.3 • International Stocks -- During the same 10-year span that ended December 31, 2011, the MSCI EAFE index, which is composed of established economies such as Germany and Japan, outpaced U.S. inflation with an average return of 5.12%. The MSCI Emerging Markets index, which tracks developing world economies such as Brazil and China, was even more stellar, returning an average of 14.2%.4

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• Bonds -- Historically, investors have turned to shorter-term corporate and highyield bonds for protection in rising-rate environments.5 Treasury Inflation-Protected Securities (TIPS). TIPS are types of fixed-interest rate bonds whose value can rise as inflation rates rise. • CDs and Other Cash Instruments -- The Federal Reserve is still keeping a tight lid on interest rates, forcing investors who hope to keep pace with inflation by investing in cash instruments facing a harsh reality. The rates on a one-year CD are averaging under 1%, while a five-year CD is yielding an average of under 2%, according to Money market and other bank savings accounts are also averaging well under 1%.6 Although many economists project overall U.S. inflation to remain modest in the near future, most see an uptick down the road. For investors, a well-rounded portfolio may be your best weapon. The key is to consider your time frame, your anticipated income needs, and how much volatility you are willing to accept. With today’s global institutional investment analysis platforms, constructing a portfolio with a mix of investments to reduce volatility can be streamlined. Source/Disclaimer: 1

Source: U.S. Bureau of Labor Statistics, January 2012. Sources:; U.S. Bureau of Labor Statistics, January 2012. 3 Sources: Standard & Poor's; U.S. Bureau of Labor Statistics. The S&P 500 is an unmanaged index. It is not possible to invest directly in an index. Past performance is no guarantee of future results. 4 Source: Morgan Stanley. The MSCI EAFE and MSCI EM are unmanaged indexes. It is not possible to invest directly in an index. Past performance is no guarantee of future results. 5 Bonds are subject to market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise and are subject to availability and change in price. 6 Source:, January 20, 2012. Douglas M. Rowan, CFP®, CMFC, AIF® is an investment adviser representative with over twenty-five years of experience in the field. He designs and coordinates investment portfolios to help clients in seeking to achieve their financial goals and objectives. He is highly knowledgeable in the areas of investments, risk management, retirement and estate planning, and the analysis of escrow, endowment and corporate benefit plans. He handles the multi-dimensional financial affairs for a select group of families and businesses in Orange County, Los Angeles, and the Valley. (562) 945-7787 or (800) 441-0136. The views are those of Douglas M. Rowan, CFP®, CMFC, AIF® and should not be construed as investment advice. Additional risks are associated with international investing, such as currency fluctuations, political and economic stability, and differences in accounting standards. All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. All economic and performance information is historical and not indicative of future results. Securities offered through Financial Network Investment Corporation, member SIPC March 2012 — This column is produced by the Financial Planning Association, the membership organization for the financial planning community, and is provided by Douglas M. Rowan, CFP, CMFC, a local member of FPA. 2

© 2012 McGraw-Hill Financial Communications. All rights reserved.

MARCH 2012



TAX TIPS Miscellaneous Itemized Deductions Miscellaneous expenses may generate a tax benefit for you if you itemize your deductions. However, this will also depend in part on your adjusted gross income (AGI) as well as the total of all your miscellaneous expenses. To determine if these deductions will generate a tax benefit, you will first need to compute the total of all of your expenses that fall into the miscellaneous deduction categories. This amount is deductible as an itemized deduction but only if (and to the extent) it is greater than Richard Scrivanich, 2% of your AGI. Note that since it is an itemized deduction, it can Harvey & Parmelee only be claimed if you itemize your deductions and don't claim the LLP standard deduction. Example. Jerry's AGI is $75,000. His miscellaneous itemized deductions total $2,000. If he itemizes deductions, he can claim a $500 deduction for his miscellaneous items: $2,000 − $1,500 (2% of $75,000). What are miscellaneous itemized deductions? The following are itemized deductions subject, in total, to the 2% rule described above: 1. Tax return preparation costs. This category includes the fee to have your tax return prepared as well as other costs related to determining your taxes, such as appraisal costs or legal fees. 2. Employment-related expenses of an employee other than those reimbursed under an arrangement that meets special requirements. If you incur deductible expenses in connection with your employment, they are miscellaneous deduction items. These include out-of-pocket expenses for which you aren't reimbursed by your employer. They also include expenses for which you are reimbursed or are paid an expense allowance but not under an arrangement that meets specific requirements. You will have to include the reimbursements or allowances in income and then separately deduct the expense as a miscellaneous itemized deduction. (If the arrangement meets the requirements, the reimbursement or allowance isn't included in income and the expense isn't deducted. To meet the requirements the arrangement must require you to give a detailed account of your expenses to your employer and to return any excess allowance amounts you received over the expenses incurred. Please let me know if you would like more information about deducting employment-related expenses.) 3. Investment expenses, and expenses of producing or collecting taxable income. This category includes investment advisor's fees, investment publications, and the cost of a safe deposit box. 4. Hobby expenses. Expenses related to an activity that is a mere “hobby” (i.e., not a trade or business) are only deductible up to the extent of your income from the activity. You are taxed on the income and then only separately deduct the related expenses as miscellaneous itemized deductions. One final caveat: the deduction for miscellaneous itemized deductions isn't allowed for purposes of the alternative minimum tax. If you have any questions regarding the above discussed topic or any other tax matter, please feel free to give me a call at (562) 698-9891.

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MARCH 2012

NEWS FROM CALCHAMBER California Employers Paying Higher Unemployment Taxes

Hiring Veterans Makes Good Business Sense

Federal Tax Hike Due to $10+ Billion State UI Debt

The California Department of Veterans Affairs (CalVet) is apprising business owners that they may be eligible for thousands of dollars in state and federal tax benefits and other incentives for hiring qualified veterans. California is currently home to 1.9 million veterans. Another 30,000 men and women separate from military service and return to the state every year. With the withdrawal of troops from Iraq and Afghanistan, an additional 6,000–10,000 veterans are expected to return to California by the end of 2012.

Since January 1, California employers have been paying higher taxes because the state has not repaid money it borrowed from the federal government to pay unemployment insurance (UI) benefits. Unless Congress takes action (which it is not expected to do), the higher tax will remain in effect through 2012 and then increase each year the state has an outstanding loan balance. California’s UI Trust Fund has been insolvent since 2009.By the end of 2012, the UI Fund deficit is projected to reach $10.7 billion, according to the California Employment Development Department (EDD). Employers will lose 0.3% of their federal tax credit, partially offset by the end of a 0.2% surcharge in July 2011. The 0.3% tax credit translates into approximately $21 per year for any employee who makes $7,000 or more in 2012. California employers pay UI taxes on the first $7,000 of wages per employee. Statewide, the tax increase totals an estimated $289.8 million in 2012 and $615.7 million in 2013, according to the EDD October 2011 Unemployment Insurance Fund Forecast. This represents a loss of 0.6% of the tax credit in 2012, EDD reports. The additional taxes paid will help offset California’s federal loan balance. Federal Loan Outstanding State laws must meet certain federal requirements for employers to qualify for credits against the tax imposed under the Federal Unemployment Tax Act (FUTA). Due to California’s outstanding loan balances, the U.S. Department of Labor notified the Internal Revenue Service (IRS) and EDD late last year that California is a “credit reduction state.” Employers subject to unemployment tax laws of a credit reduction state must pay additional federal unemployment tax when filing a Form 940, according to the IRS website. California has carried an outstanding loan balance since 2009. Therefore, the FUTA credit for California employers decreased from 5.4% to 5.1% on January 1, 2012, a 0.3% credit reduction, according to the EDD website. Employers will use IRS Schedule A (Form 940), Part 2, to calculate the FUTA tax, EDD reports. State UI Fund Insolvent The unemployment rate in California has been consistently higher than the U.S. rate for some time. In December 2011, unemployment in California was 11.1% versus 8.5% for the United States, according to EDD. The December 2011 unemployment rate was a slight drop from the 11.3% EDD reported for November, and an improvement from the 12.5% rate recorded in October 2010. California’s UI Trust Fund has been insolvent since January 2009 due in part to the large numbers of unemployed Californians. Also contributing to the UI fund’s insolvency has been legislation that imposed benefit increases in 2001 without including cost-saving reforms. More Information EDD has advised employers with questions on the FUTA credit reduction, Form 940 or Publication 15 (2011) (Circular E) Employer’s Tax Guide to contact the IRS at The history of the UI Fund deficit is explained in an article in the 2012 Business Issues and Legislative Guide from the California Chamber of Commerce. The Guide, free to CalChamber members, also is available for purchase through the CalChamber Store.

Tax Benefits and Other Incentives Available The federal Work Opportunity Tax Credit, for example, is based on a percentage, ranging from 25% to 40%, of qualified first-year wages. Maximum eligible credits may be as high as $2,400 for hiring a qualified veteran and up to $9,600 for hiring a veteran with service-connected disabilities. Other state and federal benefits for hiring veterans may include: • • •

State-level hiring credits: $37,000 (over five years) California Enterprise Zone tax credit for employers hiring certain economically challenged employees, including veterans; Training funds, tuition reductions, and military pay exemptions; Federal Mentor-Protégé Program: Allows certain government contractor reimbursements for training/incidental costs associated with training physically challenged veterans.

According to the Corporate Taxation Insider, which offers more detailed information about the tax benefits of hiring veterans, the process for documenting these state and federal tax benefits is fairly straightforward for the certified public accountant or taxpayer. In addition, systems can be set up to allow the employer to pre-screen the employees before they are hired in order to streamline the documentation process and maximize the hiring credit. CalVet also notes that depending on the nature of their service, veterans who separated from military service after 9/11 may be entitled to five years of free health care through the U.S. Department of Veterans Affairs. Veteran Employment: National Priority Last year, President Barack Obama signed into law the VOW to Hire Heroes Act, which provides much-needed practical support to veterans transitioning from combat to careers. The President has publicly challenged the private sector to hire 100,000 veterans or spouses by the end of 2013. A soon-to-be-announced White House plan aims at placing thousands of post-9/11 veterans in first responder positions and positions working to restore and protect national parks. The First Lady and the Vice President’s wife, Dr. Jill Biden, are promoting the 100,000 Jobs Mission and the Military Spouse Employment Partnership. Resources Businesses interested in hiring veterans can view a step-by-step toolkit for employers on the America’s Heroes at Work website

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MARCH 2012



WHAT’S COOL IN YOUR SCHOOL Pioneer High School to Begin Rio Hondo College Early College Academy Pioneer High School has been chosen to be the first school in the Whittier Union High School District to participate in Rio Hondo College’s Early College Academy, which will provide students with the opportunity to take free college-level courses and earn college credit while still in high school. “This program will place Pioneer High School at the forefront of college preparation in our District,” said Pioneer High School Principal Monica Oviedo. “This is a wonderful opportunity for our students to get a huge head start on college while challenging themselves academically throughout their high school career.” Through the new program, 35 Pioneer students will take college-level courses at no cost, one per semester, outside of their regular high school class load. Upon completing the program and graduating from high school, students will have18 college credits that they can apply toward a community college Associate of Arts degree or transfer to a four-year California State University or University of California school. “The program presents a wonderful opportunity for motivated high school students to begin to prepare for college and actually earn college credits at no cost to them,” says Vanessa Chavez of Rio Hondo’s Office of Educational Partnerships. Pioneer students wishing to apply to the Early College Academy must have a 2.5 GPA or higher; a C or higher in algebra; a C+ or higher in English; and a good showing on their California Standards Tests (CSTs). They must also submit a letter of recommendation and a personal essay. Once the students are selected, their parents participate in a mandatory orientation. “This program and its opportunities will light some of our students on fire,” says Pioneer High School counselor Yolanda Martinez. “This program isn’t just for Honors students. We want to find those students who are capable, highly motivated, and think they can handle it. They will have a lot of support and we are hoping to see a lot of students apply.” In March, interested students who meet the criteria can attend an Early College Academy assembly at Pioneer in advance of the application process to find out more about the program and how they can apply. The Early College Academy will take place after school at Pioneer High School. Participants will begin the two-year program in the summer before their junior year by taking the college course “Counseling 101: College and Life Success.” Subsequent classes will include the “Art of Mexico,” “Sociology 101,” and “Public Speaking 101.” By the time students finish the Academy, they will have completed most of the core curriculum of an Associate of Arts degree. In addition, by taking the program’s “English Composition” and “Oral Communications” classes, students will have completed two of the “Golden Four” classes that are required for transferring into the CSU and UC systems.

The program is free to students. Pioneer High School will pay for the books and Rio Hondo College will pay for the staff that will include the college instructors as well as a tutor who will run study sessions. Pioneer teachers with the appropriate credentials may have the opportunity to apply to be teachers in the “college” classroom. The Rio Hondo College Early College Academy began in 2009 as a pilot program at El Rancho High School in the El Rancho Unified School District, and then Mountain View High School in the El Monte Unified School District.

State Sen. Ron Calderon Honors WUHSD Superintendent Sandra Thorstenson State Senator Ron Calderon (D-Montebello) recently recognized Whittier Union High School District Superintendent Sandra Thorstenson on the floor of the state Senate for her recent achievement. Calderon recognized Thorstenson for being selected the Association of California School Administrators’ National Superintendent of the Year. Senator Calderon introduced and presented Thorstenson with a state Senate resolution. Thorstenson traveled to Houston, Texas on February 15, where she was honored for her state nomination at the American Association of School Administrators Superintendent of the Year Ceremony and received a special medallion. “I am very honored by Senator Calderon’s recognition,” Thorstenson said after the presentation. “I share this honor with everyone in the Whittier Union family who works so hard each day to provide our students with the very best education and preparation for college and careers. “Our teachers work very hard to improve our students' well-being and ability to achieve,” Thorstenson added. “They have continued their collaborative and dedicated efforts despite the fiscal crisis we have all had to endure. These teachers and staff members never give up on their students. They are heroes." Calderon acknowledged Thorstenson for increasing the level of student achievement a t W h i t t i e r U n i o n ’s f i v e comprehensive high schools and for her efforts to provide quality and equity in education to all students. “This is a proud moment for Sandy and a very proud moment for me, knowing that an educator of her quality is watching over and guiding high school students in the 30th Senate District,” Calderon said.

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7320 Greenleaf Avenue • Whittier, CA 90602

(562) 945-8511




Wake Up Whittier

MARCH 2012

A Fond Farewell to Retiring Board Members

Dr. Ramsey Ezaki, DDS and Linda Cheval of Salon Cheval stopped to smile during the Chamber’s monthly networking breakfast

Many thanks go out to three distinguished leaders who will be stepping down from our Board of Directors at the end of our 97th year on March 31st. As a group, they served a combined total of 16 years on our Board in one capacity or another. It was a privilege to work with each of them and we will honestly miss their dedication, enthusiasm, humor and leadership. All of our retiring board members have helped form our Chamber into what it has become today and we are grateful for all of their time and effort. As a Board member, they are expected to serve up to three 2-year terms and also participate on several different committees. Please join us in thanking and honoring the following retiring Board members.

Dean Harako, Pay Advance Payroll Dean joined the Whittier Chamber Board in 2005 and has been a vital part of the growth and leadership of the organization. We were honored to have Dean serve as our Chamber’s 97th President in 2010-2011. He has served on numerous committees such as Finance, Seminars, Personnel, Economic Development, Cosmic Bowling, Hathaway Golf and Expo. In addition, he has helped lead the Chamber for the past five years as a member of the Executive Committee. As the owner of a small business, Dean fully understands the value of networking and utilizing the benefits of the Chamber to the fullest. Dean’s insight and strong business principles will be missed at monthly board meetings. We are so pleased that he will continue to be active in the leadership of the Chamber as part of our Past Presidents Council. Thank you, Dean, for your leadership and dedication to our organization!

Whittier Chamber President Ben Greer presented Tom Rios of Merrill Gardens with a certificate of appreciation for hosting yet another successful Wake Up Whittier

Leighton Anderson, Bewley, Lassleben & Miller

We love our volunteers! New Chamber Board member Gil Rodriguez with Coldwell Banker Alliance Realty greeted new members alongside the Friendly Hills Bank team of La Donna Munier (left) and Petra Schmischke during the networking event

Leighton has been an active member of the Whittier Chamber since the 1990’s. In fact, his legal expertise, coupled with his strong understanding of the Whittier community, proved to be so invaluable that he was asked to serve a second term as a member of the Chamber Board of Directors. Leighton served on the Executive Committee for several years and also participated on the Legislative, Personnel and Economic Development committees. Leighton is well respected by his peers on the Chamber Board. His strong understanding of our Chamber’s history has been very beneficial to our board and he will be greatly missed. Thank you, Leighton, for all your contributions and service to the Whittier Chamber (for a second time)!

Norm Kirschenbaum, Tri-Cities ROP Norm became a member of the Whittier Chamber Board of Directors in 2009 and has participated in numerous events including Silver Shield and Hathaway Golf, as well as Legislative and Economic Development committee meetings. Norm brought the unique perspective of an administrator and major employer to the Board, as well as a true sense of service and philanthropy through his affiliation with local non-profit organizations like the Boys and Girls Club. Norm’s love of Whittier and warm personality will definitely be missed at our monthly board meetings. Many thanks, Norm, for being such a “Chamber Fan” and true supporter of Whittier!



CAR RENTAL (up to 7 days)




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* $569 based on 5-night accommodations, land only, Waikiki Beach Marriot Resort and Spa, travel dates 4/16-6/14/12.” † $100 Aloha Days offer applies to new bookings at select hotels made March 1-April 30, 2012 for travel March 1- December 15, 2012. Minimum 5-night hotel accommodations and roundtrip transpacific airfare required. Discount is per booking and taken at time of booking. †† Complimentary Economy rental car from Hertz valid for a maximum of seven days and valid for travel March 1-16, April 16-June 14, and August 20-December 15, 2012. Receive up to a $100 Hertz discount ($75 discount on Midsize cars or $100 on Full-size cars and above) in place of the free car rental when you travel March 17 – April 14 and June 15 – August 19. Rates quoted are per person, based on adult double occupancy unless otherwise stated. Airfare, taxes, surcharges, gratuities, transfers, and excursions are additional unless otherwise indicated and are subject to change without notice at any time. Rates, terms, conditions, availability and itinerary are subject to change without notice. Certain restrictions may apply. AAA members must make advance reservations through AAA Travel to obtain Member Benefits and savings. Not responsible for errors or omissions. The Automobile Club of Southern California, AAA Texas, LLC and AAA New Mexico, LLC act as agents for Pleasant Holidays. CTR #1016202-80. Copyright © 2011-12 Automobile Club of Southern California. All Rights Reserved.

MARCH 2012



TASTY TUESDAY z This lunch bunch enjoyed a buffet style pizza lunch with a little networking on the side

Tri-Cities ROP: Work Place Learning Benefits Students & Employers Tri-Cities ROP would like to thank all of the Whittier Chamber of Commerce members for attending their ribbon cutting event held last month to celebrate Tri-Cities Regional Occupational Program (TCROP) maintaining over 25 years of Western Association of Schools and Colleges (WASC) accreditation. As a public career and technical school, this accreditation means that TCROP classes are recognized by the California State Department of Education. TCROP is pleased to provide its students with a career-technical education that is rigorous and relevant in today’s industries. Their State Certified Instructors not only provide instruction to students in job specific content areas but also include teaching students how to create a professional resume or career portfolio, demonstrate appropriate professional appearance, demonstrate job search techniques and model a professional job interview. Also, students are taught how to demonstrate punctuality and regular attendance and demonstrate on-task performance while in a work environment. Additionally, students are taught to demonstrate problem solving, teamwork, and the ability to follow directions, identify appropriate resources for use in the workplace and model positive work ethics and respectful life-long character. Employers in the community can also benefit greatly from the Tri-Cities program by utilizing the opportunity to observe potential employees while they are being trained in their facility, providing a source of trained employees at no cost to the employer, enabling employers to be a part of an exciting educational program and by supporting the community. More than 250 local businesses and industries are participants in this unique training program. Spring classes have begun with a high demand for those in the medical/dental field including: Emergency Medical Technician, Certified Nursing Assistant, Medical Front & Back Office and Dental Assisting. Adults taking these courses find that the fees for these TCROP classes are very low compared to fees for the same course in private schools. Tri-Cities ROP offers a community classroom component for most courses providing an internship opportunity for students to gain on the job training. If you or your business would like to become a site for job shadowing or as a community classroom, please contact Tia Pruett at (562) 698-9571 extension 108 or visit Tri-Cities ROP online at

Tri-Cities Regional Occupational Program students, faculty and staff celebrate 25 years of Western Association of Schools and Colleges accreditation with Whittier Chamber and community supporters


The staff at DP’s Pizza in La Habra took a break from the kitchen to say cheese after hosting the Chamber’s monthly luncheon in January

Mother and son team Melinda and Andrew of the Pina Reading Academy stopped by the networking event for a bite of business during their lunch hour



MARCH COMMUNITY CALENDAR All month long: “Share the Rewards” @ Union Bank (8510 Painter Ave., Whittier – located inside Ralphs at the Quad). Refer your friends to Union Bank and get up to $250! Contact (562) 693-3785 for more information

MARCH 2012





“A Photograph is Worth a Thousand Hamburgers” Photography Exhibit @ Whittier Art Gallery (8035 Painter Ave., Whittier). FREE. Show runs through April 1st. For information contact (562) 698-8710







Every Monday: Pathways Support Group @ American Red Cross (6701 Friends Ave., Whittier), 7:00 p.m. to 8:30 p.m. FREE. Contact (562) 698-0304 for more information Every Wednesday: Community Yoga Class @ Friends Chiropractic (6736 Friends Ave., Whittier), 6:30 p.m. Cost: voluntary donation. Contact (562) 698-1275 to reserve your spot





























1. Diabetes Prevention Cooking Class @ Bonne Sante Corp. (10450-7 Pioneer Blvd., Santa Fe Springs), 6:30 p.m. to 8:30 p.m. Cost $25 per person. Register by calling (562) 944-2707 “Opera: the Drama and the Glory” @ Whittier Public Library (7344 Washington Ave., Whittier), 6:30 p.m. FREE. Part of WPL A Month of Music series. For information call (562) 567-9900 2. 14th ANNUAL SILVER SHIELD AWARDS BANQUET @ Richard Nixon Library (18001 Yorba Linda Blvd., Yorba Linda, CA 92886), registration & cocktail hour 5:30 p.m.; dinner & program 6:30 p.m. Tickets $100 per person. Contact the Whittier Chamber at (562) 698-9554 for more information 4. Photography Exhibit Reception @ Whittier Art Gallery (8035 Painter Ave., Whittier), 2:00 p.m. to 4:00 p.m. FREE. RSVP to the Whittier Art Gallery at (562) 698-8710 5. SKILLS Foundation’s 22nd Annual Golf Tournament @ Candlewood Country Club (14000 Telegraph Rd., Whittier), registration/putting contest 9:00 a.m.; shotgun start 11:00 a.m. Foursome $750, Individual Golfer $195. Contact (562) 325-5620 for more information 8. “Dos & Don’ts of Hiring and Firing & New 2012 HR Laws” Seminar @ Whittier Public Library (7344 Washington Ave., Whittier), 8:00 a.m. to 9:30 a.m. FREE. Sponsored by the Whittier Chamber & the City of Whittier B.O.S.S. program. To RSVP contact the Whittier Chamber at (562) 698-9554 “Cole Porter: Bon Vivant from Peru, Indiana” @ Whittier Public Library (7344 Washington Ave., Whittier), 6:30 p.m. FREE. Part of WPL A Month of Music series. For information call (562) 567-9900

Denotes Chamber Events.


10. National Passport Day in the USA 2012 @ Whittier Public Library (7344 Washington Ave., Whittier), all day. Residents can obtain their official passport information from the library. For information call (562) 567-9900

I am a resident of Whittier and Owner of The Traveling Traveler, a business I moved here to the area 4 years ago, which I am happy to say is celebrating 20 years in business this year! One of the very first things I did was join the Whittier Chamber of Commerce, which was the best decision I made for my business. The Chamber staff welcomed me to the city and has always been very helpful to me and my business. Through the many events that the Chamber holds, including the Business Expo, Wake up Whittier, Tasty Tuesday and Networking Mixers, The Traveling Traveler has been given so much more exposure. This has resulted in new business and great relationships with other Chamber members. I believe that every new business in Whittier should consider joining the Chamber. I also believe that to be successful in business you should have a loyal partnership with your local Chamber. I am very thankful for the many opportunities that the Whittier Chamber of Commerce has given my business! Gary Lee Martinez, CEO of The Traveling Traveler

11. Cut-A-Thon @ Salon Cheval (13505 Whittier Blvd., Whittier), 1:00 p.m. to 4:00 p.m. $10 haircut includes shampoo. Proceeds to benefit The Whole Child Family Housing program. For information contact Linda Cheval at (562) 696-7979 12. Candidates' Forum @ Whittier City Hall (13230 Penn St., Whittier), 7:00 p.m. Cost TBA. Sponsored by the League of Women Voters. For information email Ginny Ball at 14. CANDIDATES' FORUM @ Whittier Masonic Lodge (7604 Greenleaf Ave., Whittier), 6:00 p.m. to 9:00 p.m. FREE and open to the public. For information contact the Chamber at (562) 698-9554 15. “Senior Matters” Monthly Workshop @ Whittier Place Senior Living (12315 Burgess Ave., Whittier), 6:00 p.m. to 7:30 p.m. FREE. Presented by the Alzheimer’s Association. For more information call (562) 321-9401 “Scenes and Themes from La Boheme” @ Whittier Public Library (7344 Washington Ave., Whittier), 6:30 p.m. FREE. Part of WPL A Month of Music series. For information call (562) 567-9900 17. “All Green” Electronic Recycling Event @ East Whittier Middle School (14421 E. Whittier Blvd., Whittier), 9:00 a.m. to 3:00 p.m. FREE. Benefits East Whittier MS Instrumental Music program. For information on items accepted, please call All Green at (800) 780-0347


Relay For Life


Whittier Idol Auditions @ Whittier Community Center (7630 Washington Ave., Whittier), 9:00 a.m. to 2:00 p.m. $25 to register. For more information, contact the Whittier Parks, Recreation and Community Services Department at (562) 567-9400 or log onto

Whittier April 28, 2012

21. WAKE UP WHITTIER NETWORKING BREAKFAST @ Radisson Hotel (7320 Greenleaf Ave., Whittier), 7:30 a.m. to 9:30 a.m. FREE for Whittier Chamber members; $20 for all non members. Contact the Chamber office at (562) 698-9554 for more information Anniversary Celebration & Book Drive @ Whittier Place Senior Living (12315 Burgess Ave., Whittier), 6:00 p.m. to 7:30 p.m. FREE. Food, entertainment and celebration! Collecting children’s books for foster children. To RSVP, please call (562) 777-1477 25. Welcome Home Vietnam Veterans Day Celebration @ California High School Football Stadium (9800 Mills Ave., Whittier), 11:00 a.m. to 6:00 p.m. FREE. Collection of new or gently used clothing for homeless veterans. For more information please contact (562) 696-3965

9 a.m. Sat. to 9 a.m. Sun. at California High School 9800 Mills Avenue For more information Contact Shannon Gimbel at (562) 789-5808

Whittier, CA 90605

26. “Break Free from Low Back Pain” Workshop @ Friends Chiropractic (6736 Friends Ave., Whittier), 7:00 p.m. FREE. Contact Dr. Yani at (562) 698-1275 27. TASTY TUESDAY NETWORKING LUNCH @ Phlight (6724 Bright Ave., Whittier), 11:30 a.m. to 1:00 p.m. Cost $10 all inclusive. Contact the Whittier Chamber for details (562) 698-9554 28. Open House & Ribbon Cutting Ceremony @ Orbit Event Rentals NEW Warehouse (12020 Rivera Rd., Santa Fe Springs), 11:30 a.m. to 2:30 p.m. FREE. Refreshments will be served. Multi-Chamber event! Call Orbit Event Rentals for more information at (562) 696-8875 Open House & Ribbon Cutting Ceremony @ Uptown Wellness Center (7354 Painter Ave., Whittier), 4:00 p.m. to 7:00 p.m. FREE. Refreshments will be served. Call Dr. Manuel Urteaga for more information at (562) 789-1999 “Investing During Uncertain Times” @ Credit Union of Southern California, Whittier Branch (8028 Greenleaf Ave., Whittier), 6:30 p.m. to 8:00 p.m. Contact (866) 287-6225 for seminar information

Dignity Vietnam War Memorial & Veterans Fair The Wall will be at Rose Hills from March 23 through 30

29. ANNUAL INSTALLATION DINNER & PROGRAM @ Candlewood Country Club (14000 Telegraph Rd., Whittier), registration 5:30 p.m. Cost $55 per person. Contact the Whittier Chamber to RSVP at (562) 698-9554

The Veterans Benefits Fair will be held on March 24

“The Bumpy Road to Getting Published” Writer’s Workshop @ Half-Off Books (6808 Greenleaf Ave., Whittier), 7:00 p.m. to 8:30 p.m. FREE. Veteran author Maralys Wills offers tips, advice and editing tricks. For information contact Anne James at (562) 902-9922

Booths, sponsorships and volunteer shifts are available.

“Tea and Symphony” @ Whittier Public Library (7344 Washington Ave., Whittier), 6:30 p.m. Tickets $25. Part of WPL A Month of Music series. For information call (562) 567-9900 31. City of Whittier’s Eggxtravaganza & Family Faire @ Parnell Park (15390 Lambert Rd., Whittier), 11:00 a.m. to 2:00 p.m. Contact (562) 567-9450 for more information

For more information, please call Bonnie or Phyllis at (818) 681-5777 Whittier FD #970

MARCH 2012

City, Chamber to Offer Valuable Resource for Whittier Manufacturers The City of Whittier and the Whittier Area Chamber of Commerce have partnered with California Manufacturing Technology Consulting™ (CMTC) to provide assistance to manufacturing businesses in the City through the Small Manufacturers Advantage (SMA) ™ program. The CMTC is a non-profit consulting company that works with small to medium manufacturers in Southern California. With over 25 years of experience, CMTC helps to implement solutions for manufacturing process improvements and general business strategies. The SMA is a federally funded program for manufacturers, job shops and assemblers with $150,000 to $10 million in annual sales. SMA helps businesses reduce costs, boost sales and retain employees. The primary service of the SMA Program is an assessment, followed by six months of business advice and guidance. SMA offers support in the areas of lean manufacturing, quality systems, employee training, strategic planning, sales & marketing, cost analysis practices, teamwork and communications, and much more. An SMA consultant visits the manufacturing facility to collect information, and returns with a written report summarizing the current business situation and tools to assist with a self-improvement plan. The consultant stays in contact as a business advisor, providing ideas, tools and guidance. At the end of the program the business owner is asked to take a customer satisfaction survey. There is no cost to participate in the SMA Program. Over 1,000 manufacturing businesses have benefitted from the SMA Program, and the City of Whittier is currently joining the SMA team on company visits to bring even more economic value and support to manufacturers located in the City. For more information about the SMA Program please contact: Christina Karmiris, Account Specialist: (310) 984-0219 or

Speak up! Office Jargon Quick Tips Aces in their places! [exp.]

When someone shouts this out, everyone runs to their station and leverages their core competency.

HiPPO [v.]

Highest Paid Person's Opinion. The deciding factor in workplace arguments. "What can we do to get HIPPO buy-in on this layout.”

Photox [v.]

Improving the appearance of one's face in a digital image using graphics software.

Prebuttal [n.]

To address an opposing viewpoint before it's brought up. Often interruptive, "Now I know what you're going to say..."

Industrial vacation [n.]

A business trip to a desirable location that is loosely related to business. Usually requires participants to arrive a few days early to "prepare" and stay a few days after to "wrap-up."

Jargonaut [n.]

A true master of ridiculous jargon, this individual has a 'robust' vocabulary, but none of it means anything.



Thank You to Our Renewing Members! American Medical Response (626) 347-9746 · 1 Year Ana Gutierrez, Independent Jewelry Consultant (562) 233-0961 · 3 Years Brainwaves Marketing 18 Years Calendar Entertainment (562) 699-3620 · 10 Years California Domestic Water (562) 947-3811 · 28 Years Candlewood Country Club (562) 941-1228 · 2 Years

Home Depot (562) 789-4121 · 8 Years

RMH Dance & Production (562) 693-9911 · 6 Years

JC American Enterprises (562) 907-7779 · 6 Years

San Miguel Apartments (562) 698-1290 · 3 Years

Kenkou Acupuncture (562) 686-8419 · 2 Years

Sargent’s Sporting Goods (562) 696-2120 · 5 Years

L’Heritage Francais (562) 906-5995 · 6 Years

Shakey’s Pizza (562) 692-0741 · 12 Years

La Cuesta Realtor (562) 946-0828 · 18 Years

Skills Foundation (562) 325-5620 · 16 Years

Legal Shield, Jatinder Singh (800) 808-6663 · 5 Years

Soroptomist International of Whittier (562) 325-5620 · 16 Years

LS Real Estate (562) 696-7001 · 9 Years

Credit Union of Southern California (866) 287-6225 · 31 Years

State Farm Insurance, Michael Delgado (562) 944-6325 · 2 Years

MAP Property Management (562) 945-3404 · 2 Years

Crepes and Grapes Café (562) 696-3255 · 8 Years Famous Joe’s Legendary Mexican Food (562) 943-0200 · 3 Years Friendly Hills Bank (562) 947-1920 · 6 Years

Merrill Gardens (562) 945-3904 · 17 Years

Stater Bros. (562) 941-7711 (562) 696-3212 · 9 Years

Morgan Stanley Smith Barney, Jane Dicus (562) 907-4751 · 32 Years

Theresa’s Treasures (562) 706-6310 · 2 Years

My Social Calling (909) 255-6668 · 2 Years

Friendly Hills Inn (562) 698-6731 · 11 Years

Uptown Printing & Graphics (562) 698-4138 · 39 Years

Vinatero Wine Shop Nordbak’s Promotional Products (562) 464-9463 · 4 Years (562) 947-0111 · 13 Years Visiting Angels Friends of the Office Depot (562) 464-9463 · 5 Years East Whittier Middle School (562) 693-2990 · 18 Years Instrumental Music Program Waste Management (562) 201-4032 · 2 Years Partners for Profit (626) 831-0588 · 1 Year (562) 694-1089 · 10 Years Frontier High School Whittier City School District (562) 698-8121 · 10 Years Radisson Hotel Whittier (562) 789-3068 · 30 Years (562) 945-8511 · 28 Years GP Graphics Whittier Community Services (562) 943-7345 · 2 years Remedy Shop Foundation (562) 698-0921 · 9 Years (562) 567-9400 · 3 Years Granite Payment Alliance (562) 728-3460 · 1 Year Renew Massage & Skincare Whittier Seventh Day (562) 693-6770 · 21 Years Adventist Hadley Tow (562) 696-9417 · 18 Years (562) 692-3793 · 13 Years Heartwise Fitness and Longevity (562) 945-3753 · 4 Years

Whittier Square Building (562) 945-5959 · 18 Years



Gus Arriaza, CW Supplies Referred by Anne James, Reliance Funding “Gus always comes to my office, picks up my empty toner cartridges and delivers our supplies right away. His great customer service is what keeps me coming back!”

Dr. Yani Feliciano, Friends Chiropractic Referred by Susie Ausdal, Union Bank “For the past 2 years, Dr. Yani has worked with me despite my hectic schedule. I have gained movement and been able to do things in life that I thought I would never be able to do again.”

Rio Hondo Symphony Referred by Sam Guyan “The Rio Hondo Symphony has continued to offer exceptional entertainment for the past 79 years. Their quality and variety of sound is astonishing. And it’s FREE!”



MARCH 2012

AROUND TOWN 15th Annual WAPADH No-Name Golf Tournament

Whittier Hosts Spring Eggxtravaganza and Family Faire

The 15 th Annual No-Name Golf Tournament benefiting kids of all ages with disabilities will be held Tuesday, April 24th, 2012 at Coyote Hills Golf Club in Fullerton (1440 East Bastanchury Road). The cost is $135 per player which includes green fees, dinner and one “Helicopter Drop Ball.” Can’t golf? Buy a golf ball for the Helicopter Drop! Each ball is only $10 and gives you the chance to win up to $2500! For more information, visit or call (562) 946-0467.

Local youngsters may enjoy fun, food and activities and, of course, visits with the Easter Bunny, at the annual Eggxtravaganza and Family Faire sponsored by the City of Whittier Parks, Recreation and Community Services Department. The event will be held from 11:00 a.m. to 2:00 p.m. Saturday, March 31st at Parnell Park, 15390 Lambert Road. In the event of rain, the event will be rescheduled to Saturday, April 7th. The event will feature candy egg hunts by age group throughout the day, crafts, face painting and entertainment. Special activities will include a story book lane, rock climbing, train rides, bounce house and an obstacle course, and there will be a number of vendors selling food. At press time, the City would like to thank the following sponsors: Popular Community Bank, Presbyterian Intercommunity Hospital, The Quad at Whittier, Wal Mart, Whittier Host Lions Club, Community Honda and Whittier Police Officers Association (WPOA). Children may participate in all the activities for the purchase of a $5 individual wristband or buy four and get one free. For more information, call Parnell Park at (562) 567-9450.

Cooking Class Offered on Diabetes Prevention Uncontrolled diabetes can lead to many challenges. Research has shown that a low-fat, plant based nutrition approach can turn type 2 diabetes around – it can prevent complications and reduce the need for medication. This scientifically-proven approach is easy to learn and has been shown to help prevent and treat other medical problems, such as cancer, heart disease and obesity. The class will be held on Thursday, March 1st from 6:30 p.m. to 8:30 p.m. at Bonne Sante Corp. in Santa Fe Springs (10450-7 Pioneer Blvd.). Pre-registration is required at $25 per person. For more information contact (562) 944-2707.

Salon Cheval to Hold Cut-A-Thon to Benefit The Whole Child You can make a difference in the life of a homeless family and receive a stylish haircut at the same time! On Sunday, March 11th from 1:00 p.m. to 4:00 p.m., Salon Cheval will hold a one day cut-a-thon to benefit The Whole Child’s Family Housing program. The high-end salon will offer cuts for only $10 on a first-come, first-served basis. Shampoos are included. Blow dry is extra. Cookies and coffee will be available. Raffle tickets will be sold for $1 each or 6 for $5. Winner need not be present to win a host of prizes, including salon services and Bumble and Bumble products. Recently, The Whole Child expanded its services to include a family housing program which, after only a few months, is already operating at full capacity. 100 percent of proceeds will directly house additional homeless families from a growing waiting list. Salon Cheval is located at 13505 Whittier Blvd., across from The Quad shopping center. Free parking is available behind the building. For more information, contact Linda Cheval at (562) 696-7979 or Meg Rottman at The Whole Child (562) 892-0383.

“A Photograph is Worth a Thousand Hamburgers” Opens at Whittier Art Gallery The new exhibit, presented by the Whittier Art Association’s Photography Group, will run from Wednesday the 29th of February to April 1st. The Photography Show is an eagerly awaited annual event at the Gallery, and the photos range in subject matter from landscapes to rock stars, with just about everything else you can think of in between. The public is invited to a reception on Sunday, March 4th from 2:00 p.m. to 5:00 p.m. Art De Leon, spokesman for the group, also extends an invitation to photographers in the area to attend the group’s monthly meeting at the Gallery on the 2nd Sunday of each month from 3:00 p.m. to 5:00 p.m. It is free and photographers of all ages are welcome. Whittier Art Gallery is located at 8035 Painter Avenue in Whittier. For more information, please call (562) 698-8710.

Whittier Celebrates 125th Birthday One hundred and twenty-five years is a big deal. In fact, it has it very own word: “Quasquincentennial.” The City of Whittier has lived up to that big word in its 125-year history, growing from a sleepy little town with citrus and nuts as its major industries to a bustling city of 85,331, according to the 2010 census. A variety of events have been planned to commemorate Whittier’s hitting the big 1-2-5. The majority of the events will be held in May, the month of Whittier’s annual birthday, including an especially festive Founders’ Day celebration and a City Hall lobby art exhibit featuring photographs and artwork of Whittier’s history from the collections of the City Hall archives and the Public Library’s Whittier History Room in a display entitled “The History of Whittier – 125 Years.” The City is also planning official celebratory letterhead to be used on City correspondence throughout the year. Please watch for additional press regarding the birthday festivities in the coming months or contact the Whittier Parks & Recreation Department for more information at (562) 567-9420.

Whittier Place Celebrates Anniversary with Book Drive Please join Whittier Place Senior Living for its annual anniversary celebration on Wednesday, March 21st from 4:00 p.m. to 7:00 p.m. In honor of Dr. Seuss’ birthday, the senior living community will be collecting new and gently used children’s book for local foster children the entire month of March, as well as hosting an anniversary celebration on March 21st. With delicious food, exciting entertainment and prizes, don't miss out on all the Dr. Seuss-themed fun! For more information and to RSVP, please call (562) 777-1477. Also in March, join Whittier Place for its monthly “Senior Matters” workshop on Thursday, March 15th from 6:00 p.m. to 7:30 p.m. Presented by the Alzheimer’s Association, this seminar will feature valuable information on communication and behaviors for those diagnosed with Alzheimer’s disease or related dementia. This monthly event is always free and open to the public. Whittier Place Senior Living is located at 12315 Burgess Avenue in Whittier. For additional information, visit

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MARCH 2012



AROUND TOWN 5K Fitness Walk to Benefit the Women's and Children's Crisis Shelter

Credit Union of Southern California Honored With Four Service Industry Advertising Awards

Join community supporters on Saturday, April 28th, 2012, for the 16th Annual STEPPING OUT AGAINST DOMESTIC VIOLENCE 5K Fitness Walk to benefit the Women's and Children's Crisis Shelter, a safe haven for victims of domestic violence. The Shelter's Right Hand, the non-profit fundraising auxiliary to the crisis shelter, will host the Walk which follows a scenic route through the historic business district and residential neighborhoods of Uptown Whittier. The proceeds from the Walk will help support the emergency shelter and its outreach programs. This year's Honorary Co-Chairpersons are John and Linda Belsito. Presenting sponsors are Wells Fargo Bank and Don Knabe, Los Angeles County Supervisor-4th District. Registration begins at 6:30 a.m. at Central Park in Uptown Whittier. The Walk begins at 8:00 a.m. Participants set their own pace, finishing back at the park for refreshments and prizes. The deadline for the early entry fee of $20 is April 17th; the entry fee after April 17th is $25; students pay $15. To obtain entry forms and for more information, visit the Shelter's Right Hand web site at or call (562) 696-6382. Registration can be completed online this year at “Like” Shelter's Right Hand on Facebook at

Credit Union of Southern California (CU SoCal) was recently honored with four Service Industry Advertising Awards (SIAA). Recognized for excellence in execution, creativity, quality, consumer appeal, and overall breakthrough advertising content, CU SoCal earned a Gold Award for a video documenting its annual Food Distribution charity event, a Bronze Award for the redesign of its website, another Bronze Award for its 2010 Annual Report, and a Merit Award for a podcast that highlights the organization’s corporate culture. Implemented in 2003, the SIAA aims to recognize the advertising excellence of the service industry across many platforms. In the Ninth Annual Service Industry Advertising Awards, CU SoCal competed against more than 1,000 institutions and 400 advertising agencies nationwide. A national panel of judges reviewed nearly 2,000 entries submitted in this year’s competition and awarded 146 Gold Awards, 111 Silver Awards, and 88 Bronze Awards. “It is an honor for our organization to receive national distinction through multiple advertising awards—including one gold and two bronze,” stated President and CEO Dave Gunderson. “CU SoCal’s continuous commitment to a high level of performance is inspired by our credit union’s membership and our motivation to help build better lives.”

Whittier Public Library to Host Passport Day on March 10th Whittier Public Library is joining the Department of State in celebrating Passport Day in the USA 2012, a national passport acceptance and outreach event, on Saturday, March 10th, 2012. Whittier Public Library, an official Passport Acceptance Facility, can provide passport information to U.S. citizens, accept passport applications and take official passport photos. U.S. citizens must present a valid passport book when entering or re-entering the United States by air. U.S. citizens entering the United States from Canada, Mexico, the Caribbean and Bermuda at land borders and sea ports of entry must present a passport book, passport card, or other travel documents approved by the U.S. government. Information on the cost and how to apply for a U.S. passport is available at Whittier Public Library and online at U.S. citizens may also obtain passport information by phone, in English and Spanish, by calling the National Passport Information Center toll-free at 1 (877) 487-2778. In other recent news, a new, ongoing series of programming called Whittier Public Library After Hours is set to debut at Central Library this month. The Library will reopen at 6:30 p.m., one-half hour after closing time, on select Thursday evenings to present a variety of entertaining and informative programs of interest to adults. Please check the Calendar section of this month’s Business Focus for the specific music performance dates at the library! For more information about Whittier Public Library After Hours, or the Month of Music series, please phone the Library at (562) 567-9900.

Sponsors Sought for “Dancing with the Whittier Stars” Fundraiser Sponsors are being sought for the first annual “Dancing with the Whittier Stars” fundraiser, which will be held on Wednesday, May 23rd at the Whittier Center Theatre, 7630 Washington Avenue. A reception will be held at 6:00 p.m., with the performance beginning at 7:00 p.m. “Dancing with the Whittier Stars” is sponsored by the Whittier Community Foundation, a local non-profit organization whose mission is to support activities and programs for the education, enrichment and enjoyment of the greater Whittier Community. Sponsorships are available at various levels, and include: BALLROOM SPONSOR - $5,000 – Photo backdrop advertisement, full-page ad in the program, announcement at the event with 30-second commercial, private VIP Meet and Greet with the cast, VIP parking, billboard at the event and four complimentary tickets. SALSA SPONSOR - $1,000 – Private VIP Meet and Greet with the cast, billboard at the event; half-page advertisement in the program, VIP parking and four complimentary tickets. SWINGIN’ SPONSOR - $500 – Quarter page advertisement in the program and two complimentary tickets. JUMP ‘N JIVE SPONSOR - $250 – Business card size advertisement in the program. TWINKLE SPONSOR - $100 – Line advertisement in the program. For more information on “Dancing with the Whittier Stars” or a list of participants, contact the Parks Department at (562) 567-9400 or visit





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The U.S. Department of Labor estimates that 100 million work days per year are lost due to low back pain! Carrying your kids on your shoulders, cleaning the floors, lifting, sitting all day at work, or a little extra up front (that’s the pendulous abdominal syndrome), it’s no wonder that 80 percent of Americans suffer from back pain at some point in their lives. Whether it’s from a sports injury or a previous auto accident, when you have pain in your back, it means that your back structure (the muscles, joints, discs and vertebrae) has lost its normal functioning, and therefore cannot provide the necessary support to your spine. How do you find relief for your aching back? Doctors of Chiropractic specialize in finding the cause of your lower back pain. Combining spinal adjustments with proper exercises and stretches, and incorporating a well balanced diet are keys to reducing or eliminating your back pain safely and naturally, without having to resort to painful surgery. Our office has experienced considerable success in resolving back pain. We utilize the state-of-the-art technology, the ProAdjuster, to identify the source of your ailments. In fact, the ProAdjuster’s revolutionary technology has received a patient satisfaction rating of over 92%. If you or someone you know is suffering from back pain, you may want to consider being evaluated with the ProAdjuster. Please contact our office, and we will send you more information about this advanced technology, or you can call our office today to schedule your evaluation. You have nothing to lose but your back pain! “It dawned on me today, Dr. Yani, as I’m running around that I have not felt the pain in my hips since last week when you gave me the “granny treatment” absolutely amazing! Thank you for knowing just what to do for me; thank you for giving me that extra TLC; and thanks for doing all that you do...cause you’re the BEST!” -Lisa Tso - PIH Nurse/Triathlete

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Minimum opening deposit is only $50. Bring in your debit card and unused checks from another financial institution and we’ll pay you up to $25. The first ACH direct deposit of $100 or more must be received within 60 days of account opening to receive the $50 cash payment. However, you may have up to an additional 1–46 day grace period beyond such initial 60-day period for the first ACH deposit of $100 or more to be deposited to your account. The duration of such grace period, if any, is dependent upon the day in the calendar month in which you open your account. The first bill must be paid by Bill Pay service within 60 days of account opening to receive the $50 cash payment. The cash payments for direct deposit and Bill Pay are limited to one payment per household, are subject to IRS form 1099-INT, and will be credited to your checking account within 60 days after all conditions have been met. Your account must be open to receive the cash payments. If the account has fewer than five transactions per month for three consecutive months, the account will be converted to Flat Fee Checking. Offer may be withdrawn at any time. Limit one gift per new account. We reserve the right to substitute an item of similar value. ©2011 Banco Popular North America. Member FDIC.

MARCH 2012

AUTO BODY SHOPS Larry’s Body and Paint Jim Camou 13550 Telegraph Rd. Whittier, CA 90605 (562) 946-1527 Larry’s Body and Paint has been serving the Whittier community as a quality repair facility for over 35 years. Their paint is eco-friendly, CA compliant, water based paint and their Lead Painter Peter Vellejo has over 40 years of experience! Owner Jim Camou has over 30 years experience repairing cars, having been an auto tech himself before purchasing the business in 1994. They have received letters of recommendation from reputable companies such as Toyota Lift, Raymond Handling Solutions and others. Competitive pricing for all of Southern California!

HEALTH & WELLNESS Uptown Wellness Center Dr. Manuel Urteaga 7354 Painter Ave. Whittier, CA 90605 (562) 696-3630 The Uptown Wellness Center has been serving the city of Whittier and surrounding communities for almost 10 years. They provide multiple services including chiropractic, acupuncture, massage therapy and spinal decompression. Their goal is to provide the best quality care and help each patient achieve their optimal level of health. Uptown Wellness Center doctors are experienced in dealing with injuries to the neck, low back, upper and lower extremities, as well as headache pain and injuries to the neurological system. Dr. Manuel Urteaga works with a wide range of patients, has now treated athletes for over 12 years and is currently receiving advanced training in the diagnoses and management of sports related injuries. Uptown Wellness Center is a contracted provider with Presbyterian Intercommunity Hospital/Bright Health Physicians and accepts most insurances. New patients may present this page at their office for a free spinal evaluation and 15 minute massage. "And in the end, it's not the years in your life that count, it's the life in your years."- Abraham Lincoln Referred by Douglas Rowan, FNIC

PHOTOGRAPHY & VIDEOGRAPHY Hope Boat Productions (562) 999-BOAT Hope Boat Productions strives to be the affordable source of high quality video production for small businesses, corporate interests, newlyweds and event planners. Their first commitment is to understand each person’s needs and create audio/visual materials to meet those needs. They believe that in the ever expanding digital marketplace, the presence of video to demonstrate products, share testimonials and directly address your clients provides an incalculable benefit. Every bride and business receives the personal attention they deserve at Hope Boat Productions. Referred by Dave Olney, OT Studios





Clutter B Gone Ana Galindo, CEO (562) 688-2113

A Power Sweeping, LLC David Patapoff, CEO 3737 San Gabriel River Pkwy. Pico Rivera, CA 90640 Ana’s goal is to find a “home” for your mess! No matter (323) 890-2790 what’s behind your organizational challenges, Clutter B Gone will work together with you. Her services are compassionate, A Power Sweeping is proud to join the Whittier Area Chamber nonjudgmental and completely confidential. She specializes of Commerce. They have been serving the greater Southern in home organizing, closet and drawer organizing, garage/ California area for over 15 years and have been supportive attic organizing, manage paperwork/set-up filing systems, home based business organizing and small business of various service clubs and little league organizations in the organizing. Everything in its place reduces the time it takes to area. They are a private company offering street sweeping and find what you are looking for. Ana truly enjoys helping people parking lot sweeping services to keep businesses looking fresh get organized, be more productive and reduce their stress. It and clean. Call Dave for a quote today! turns out that many people don’t have the time to organize. No SUPERMARKET matter what position Ana’s held in a corporate environment, it Supermarket La Venadita seemed that inevitably Ana was organizing and/or simplifying Aracely Muniz processes, projects, etc… which eventually became a part of 14124 Lambert Rd. her job description. Let Clutter B Gone help you organize Whittier, CA 90605 your life today! Call Ana for a consultation. (562) 693-4251 RESTAURANTS Casa Havana Cuban Grill La Venadita is a grocery and meat market serving the Carlos Caamano people of the great City of Whittier. They are a family owned 8426 Laurel Ave. and operated store, founded in 1996 by Jose and Aracely, Whittier, CA 90605 featuring the best variety of affordable, competitively priced (562) 693-0400 groceries, including produce, Mexican foods, cheese, breads and the freshest meats around. They will also marinade your Casa Havana Cuban Grill serves the best Cuban cuisine barbecue meets for free! In addition to their great selection of in Whittier! They are located in Laurel Square just east of fresh foods and meats, they also offer Orlandi Valuta check the Quad shopping center. They are famous for their Cuban cashing services with your purchase and ATM services. Pick sandwiches and signature dishes such as: Ropa Vieja, Pollo up your next family meal at La Venadita! Referred by Ralph Garcia, CEO of Eco-Friendly Toners a la Plancha, Lechon Asado and the Bistec de Palomilla. If you haven’t eaten at Casa Havana yet, you are missing the TRAFFIC TICKET CONSULTING best Cuban food in Whittier. Once you do, you’ll be hooked! Referred by Krista Lesa, The Quad Shopping Center and NMS Consulting Gary Lee Martinez, The Traveling Traveler Nadine Dausey, CEO (562) 696-3630 SENATOR Senator Ron Calderon 30th Senate District 400 N. Montebello Blvd. First Floor Montebello, CA 90640 (323) 890-2790

NMS Consulting is based on the principle that “Knowledge is Power”! They educate people about traffic ticket defense. Nadine provides two chances to win and can assure her clients that they will not get a point on their DMV record. NMS Consulting is also a member of the National Motorist Association. For more information on what to do with your traffic ticket, contact NMS Consulting and keep your driving record clean!



MARCH 2012

A Simple Reminder. Only Bright Health Physicians gives you high-quality medical care plus access to Presbyterian Intercommunity Hospital (PIH) — the area’s preferred hospital. Now is the time you can make the switch. Making the switch is as easy as 1, 2, 3… 1. Choose a health plan. 2. Choose Bright Health Physicians as your medical group. 3. Choose any Bright Health Physicians primary care doctor, and you’ll have access to Presbyterian Intercommunity Hospital should you require hospitalization.

Count on Bright Health Physicians for personalized health care designed to meet your family’s needs. Not only are the doctors of Bright Health Physicians trusted experts, but they take the time to get to know you and your family, and provide you with the high-quality health care you deserve. We have over 150 primary care physicians and more than 180 specialists available to you. Chances are, you can switch to Bright Health Physicians and keep your current doctor. And we’re convenient — providing same-day access for primary care in most of our offices and an urgent care center to accommodate evening, weekend, and holiday needs. See how the benefits stack up. Call the member services department of your health plan now, and let them know you’d like to switch to a doctor affiliated with Bright Health Physicians.

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Business Focus - March 2012  
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