Issuu on Google+


Stacey’s mission is to incorporate her love of culture, music, art and vintage fashion into each collection, and provide something fresh and edgy to the alice + olivia girl every season.


03 THE JOURNEY TO THE PERFECT PAIR OF PANTS


04 SIZE + SCOPE


96.3K FOLLOWERS

I


05 CUSTOMER PROFILES


06 SWOT ANALYSIS


07 COMPETITORS


08 FASHION TRENDS


09 LIFESTYLE TRENDS


11

THE 6 MONTH BUYING PLAN


• Pl an n e d % in c r e a s e : 1 2 % - A +O st a ys up t o d a t e on t he current trends i n th e m ar k e t p l a c e an d ar e s t il l a c q u ir in g ne w cust om e rs. • Pl an n e d r e d u c t io n s : $ 3 , 808, 000 - Wom e n’s sp or t swe a r a s a produ ct c ate gor y is no t gr ow i n g s ig n if ic a nt l y, t he re fore hig h re d uct ions a re ne ce ssa r y to sel l excess me r c h and is e . • I n v en t o r y Tu r no ve r : 2 . 2 - Tur ns fa st e r t ha n a ve ra g e t o sa t isfy cu stomers’ n e ed f o r n e w m e r c h a n d is e . • Pl an n e d init ia l m a r k u p : 60% - Hig h m a rkup t o a ccom m od a t e hi gh r educ ti o ns .


•Hi g h e s t p e r c e nt a g e o f t op s (25% ) - t op s a re a st a p le t ha t se ll wel l i n the s pr i n g se a s o n . •S ec on d h ig he s t p e r c e n t a g e of p a nt s (20% ) - A +O is known f or and f o un de d b a s e d o n t h e p e r fe ct p a ir of p a nt s. •Hi g h e s t p e r c e nt a g e o f s iz e M a nd 8 - t he se a re t he hig he st s el l i ng si zes f o r A+ O .


12 STORE PLANS


SOHO STORE

•T h e ave r a g e A + O s t o r e will d o $635, 000 in t he sp ring se ason. •T h e S o H o l o c a t io n is o ne of t he hig he st volum e st ore s, a nd does arou nd 50 % m o r e s a l e s t h a n t he a ve ra g e st ore . •B e c au s e t h is s t o r e ha s more t ra f fic, t he t ur nove r ra t e is p la n ned hi gher th an th e a ve r a g e a t 2 . 5 .


MALIBU STORE

• T h e M a l ib u s t o r e , h a s hig he r sa le s t ha n t he a ve ra g e st ore a t $ 7 6 0 ,0 0 0 f or th e s p r ing s e a s o n, 2 0 % hig he r t ha n a ve ra g e . • T h e tur n o ve r r a t e is h ig he r t ha n a ve ra g e b ut lowe r t ha n t he SoHo l ocati on at 2 .4 . • T h e M a l ib u St o r e d o e s $ 195, 000 le ss t ha n t he S oHo loca t io n becau se the c i ty s ettin g o f S o H o g e t s m ore foot fa ll a nd a t t ra ct s a d if fe re nt cu stomer base th an Ma l ib u .


S TAT E M E N T O F OPPORTUNITY

O u r p la n p o ses an oppor tun ity f or Alice a n d Oli vi a for th e Sprin g 2017 se as o n . Ali ce a nd Olivia h as a ve r y cle ar view o f thei r ta rg et marke t an d th ey are s t ill a c q ui ri ng new customers. A 12% in cr eas e i n sa les i s a viable pre dic tion th at th ey w ill l i k ely exceed be cause th ey alw ays s t ay u p d a ted o n tren ds an d th ey con tin uo us ly a da p t to shi fts in th e marke tplace .


MARKETING TEAM


businessoffashion.com reuters.com aliceandolivia.com linkedin.com businessinsider.com nymag.com wgsn.com



Alice & Olivia