in and year out. Why has this product line not been swept aside by the avalanche of newcomers? Well, it’s simply because Imperial Whitetail 30-06 Mineral/Vitamin Supplement and 30-06 Plus Protein work and have outperformed their competition for more than 25 years. 30-06 Mineral was first introduced to the market more than 25 years ago, and like other Whitetail Institute products, was the first in its category. It was developed by nutritionists to meet the specific nutritional needs of whitetail deer, as opposed to other products that were designed for cattle or were glorified salt licks. So why would competition not follow Whitetail’s lead, especially since it has been proven that the mineral needs for cattle and deer differ drastically and that salt (in itself) does little to nothing for antler growth? The simple answer is that it was and is easier and cheaper to not do the research and just put their money into marketing to convince customers that their products are “special.” Even today, this is the approach most socalled “deer mineral” products take. Some boast about the dozens of various minerals in their product, but if you look at the guaranteed analysis on the bag, you will see that many of them are 70 percent salt and some are more than 90 percent salt. But, as with Imperial Whitetail Clover, the folks at Whitetail Institute put their money and effort into research and testing to develop a product that truly worked, and indeed, results have proven that it does work and works incredibly well. Over the last 25 years, millions of pounds of 30-06 Mineral has been used by hundreds of thousands of deer hunters and managers. The consistent results these customers
have found are bigger-bodied deer, increased fawn growth and, yes, heavier and bigger antlers. This should not be surprising if you consider that 30-06 Mineral contains the needed minerals and vitamins that affect these growth characteristics. But it is not simply the fact that these nutrients are present in the product. The science runs much deeper. The sources where the nutrients are derived, the ratios of each nutrient in the formulation and total amounts of each nutrient all play critical roles in the success of 30-06 Mineral. But unlike other companies that will just tell you their product works, the Whitetail Institute lets its customers do the talking, backing up the claims with thousands of field trials and testimonials from customers across deer country. More than 20 years ago, a sister product was introduced: 30-06 Plus Protein. At its core, 30-06 Plus Protein had the same mineral and vitamin formulation. The difference was that a 10 percent protein component was added, but the main purpose of the product remained to provide needed minerals and vitamins to the deer herd. Research showed that depending on factors such as a property’s soil type, nutritional availability, etc. that deer would gravitate to 30-06 Mineral or 30-06 Plus Protein with one or the other having a higher intake. Regardless of which product the deer preferred on a particular property, they were still receiving the vital minerals and vitamins needed for optimal growth and overall deer herd performance. Many users of 30-06 Mineral and 30-06 Plus Protein use them because they are outstanding nutritional products and others use them because they are incredible for attracting deer.
Antler Up D3 increases calcium and phosphorus uptake to promote growth and develpment of antlers. Antler Up D3 also promotes heavier body weights and improves the overall health of deer. Photo by Daryl Cherry
6 WHITETAIL NEWS
/ Vol. 26, No. 3
Wtn Vol 26.3