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MEDIA KIT

BIAŁY ORZEŁ

WHITE EAGLE

Who We Are Thank you for your interest in the White Eagle - the leading Polish-American publication in the United States. The White Eagle was launched in 2003 with a single edition serving Massachusetts. The bilingual newspaper featured news from Poland, the United States, and most importantly, stories from the local Polish-American communities. The popularity of the periodical grew at an astonishing rate and soon its reach included all 6 New England states. This formula for success was replicated with the launch of local editions of the newspaper in other states. Today, the White Eagle is picked up at hundreds of locations coast to coast by over 30,000 readers every two weeks. The publication’s unprecedented reach and circulation have made the White Eagle a leader in PolishAmerican media and a preferred choice for advertisers who are looking to reach an extensive and desirable ethnic market. Being the only PolishAmerican periodical published in local editions allows the White Eagle to meet both the marketing objectives of clients who target a national audience as well as those looking to reach a specific local community. Tel. (800) 668-0667

Fax: (617) 269-5604

E-mail: info@whiteeaglenews.com

Web: www.whiteeaglenews.com


MEDIA KIT

BIAĹ Y ORZEĹ

WHITE EAGLE

Who We Reach The Polish-American community is one of the largest and most established ethnic groups in the country. Its roots date back to the early settlements of Jamestown, Virginia in 1608 and immigration to the US continues through today. With a 10 million member population, it is the largest ethnic community from Eastern Europe and the third largest from Europe after the Irish and Italians. During the 20th century, most of the immigrants to the U.S. from Poland settled in industrial areas where they found abundant employment opportunities. Today, these areas continue to boast dynamic Polish and Polish-American communities which remain active in promoting their culture and heritage. Over the last two decades, demographic statistics have revealed an internal migration of Polish-Americans, many of whom abandoned the industrial northeast and moved south and west in pursuit of attractive real estate markets, warmer climate and business opportunities. Not surprisingly, states which have denoted the largest increase in Polish populations over the last 5-10 years include Florida, Georgia, Arizona, Nevada, and all of West Coast. The White Eagle has followed these trends and has established a strong presence in these developing and rapidly growing Polish markets. At the same time, the paper continues to serve traditional communities along the east coast. By doing so, the White Eagle has created an unprecedented means of reaching the entire Polish-American population in the United States.

Phone: (800) 668-0667

Fax: (617) 269-5604

E-mail: sales@whiteeaglenews.com

Web: www.whiteeaglenews.com


MEDIA KIT

BIAŁY ORZEŁ

WHITE EAGLE

Demographics

PERCENT POLISH OF TOTAL POPULATION BY COUNTY Data Source: U.S. Census Bureau

Phone: (800) 668-0667

15.0 - 33.1 9.0 - 15.0 5.0 - 9.0 2.5 - 5.0 0.3 - 2.5 No Data

Fax: (617) 269-5604

E-mail: sales@whiteeaglenews.com

Web: www.whiteeaglenews.com


MEDIA KIT

BIAŁY ORZEŁ

WHITE EAGLE

Clients Since the launch of the White Eagle in 2003, over 2,000 companies ranging from small family-owned businesses to large, international corporations have chosen our publication to deliver their marketing message. Here we resent a few: LOT Polish Airlines

Lufthansa

Krol Vodka

City of Rzeszow, Poland

Berghoff International

Polish National Alliance

Nordstrom

Citizens Bank

Cracovia Foods

Toyota Motors

Master Call Communications

Chicopee Provisions

Startec

Mt Washington Bank

Remax Real Estate

Vaga Group/Carisma

University of Wroclaw

Echostar

Western Union

Vigo Money Transfer

US Money Express

Stawski Imports

Direct TV

John Kerry for President

Consulate of the Republic of Poland

Century 21 Real Estate

Sobieski Vodka

Sony Pictures

Finnair

Hillary Clinton Campaign

McDonald’s

Bank of America

2010 US Census

Polish American Congress

World Discount Communications

Comcast

Phone: (800) 668-0667

Fax: (617) 269-5604

E-mail: sales@whiteeaglenews.com

Web: www.whiteeaglenews.com


MEDIA KIT

BIAŁY ORZEŁ

WHITE EAGLE

Rate Card

Our circulation continues to grow at a rapid rate. Please call for current circulation figures. MARKETPLACE (RATE FOR ONE EDITION)

TERMS AND CONDITIONS n

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DISCOUNTS

OTHER MARKETING TOOLS

White Eagle Media is not responsible for errors and omis-

The White Eagle offers additional marketing pro-

sions in artwork submitted by or approved by the client.

ducts including stick ons, inserts, wraps, and special

Changes in ads must be submitted two weeks prior

covers. Contact our sales office for additional infor-

to the date of the publication in which the changes

mation.

ADDITIONAL CHARGES

are to commence. n

Tear sheets are provided at the client’s request.

TECHNICAL SPECIFICATIONS

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White Eagle Media reserves the right to refuse publi-

Ready-to-use artwork is accepted in electronic form by

cation of any ad and/or submitted artwork if it deems

e-mail or on disk with the following specifications:

its content to be offensive and/or inappropriate. n

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Payment is required prior to publication unless credit

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File type: TIF, EPS, PDF (preferred)

terms are established.White Eagle Media reserves the

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Resolution: 300 DPI or higher

right not to publish an ad if payment is in default.

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Color Format: CMYK (color ads), Grayscale (black

Frequency discounts are valid only if the ad is pub-

and white ads)

lished for the duration of whole campaign as per insertion order. Cancelling partial insertions will subject

Upon request, ad artwork can be created by the White

printed ads to be charged at standard rates.

Eagle’s graphic department at no additional charge.

Phone: (800) 668-0667

Fax: (617) 269-5604

E-mail: sales@whiteeaglenews.com

Agencies / Media Buyers: Please contact our sales office for agency discounts and rates.

Web: www.whiteeaglenews.com


MEDIA KIT

BIAĹ Y ORZEĹ

WHITE EAGLE

Calendar & Other Products White Eagle Media continues to launch products tailored to our communities as well as the marketing objectives of our clients. The products listed below have been developed based on a comprehensive understanding of the Polish-American market, its demographics, trends and behaviors. While our mission at White Eagle Media is to reach a forever growing audience, our success is measured by our ability to meet the changing needs of our advertisers. As such, our product line has become the most diversified and innovative amongst all Polish-American media outlets.

New England Polonia Pages The New England Polonia Pages is an annual telephone directory serving the Polish community of the 6 New England states which is estimated at 800,000 members. The publication lists hundreds of businesses, many of which are not Polish owned but utilize ethnic media to reach new sources of potential customers on a local level. The book, which is free of charge, is distributed to 50,000 Polish-American households where it is utilized as a valuable resource year round. High circulation and longevity make the Polonia Pages a highly effective and affordable marketing tool.

Polishplate.com Polishplate.com is a web site devoted to Polish culinary traditions. The website’s content consists of recipes, articles, pictures and an advanced database which allows users to search through over 1,000 Polish delis, bakeries and restaurants in the US. The site features a user generated content component which allows one to post recipes, photos, comments or rate establishments. The English language portal is not only geared towards Polish immigrants but also second and third generation Polish-Americans as well as anyone interested in Polish culture, history and heritage.

Superdziennik.com (Launches May 2010) Superdziennik.com is the first Polish daily newspaper published exclusively in an electronic edition. The website features international and national news as well as stories from local Polish communities coast to coast. Interactive features allow for user generated content to be an integrated part of the portal which boasts free classifieds, calendar, and resource listings. A daily news summary and digest sent out by e-mail is one of the many components which will be instrumental in creating the largest Polish-American online community in the US.

Polonia Votes

First date for New England, Connecticut, and New York / New Jersey editions only. Second date for Florida / Georgia and Western editions.

Phone: (800) 668-0667

Fax: (617) 269-5604

Polonia Votes is an educational campaign launched by the White Eagle in collaboration with other Polish-American media outlets as well as community leaders and elected officials on the local, state and national level. The objective of the campaign is to encourage Polish-Americans to become involved in the democratic process by voting. This goal is accomplished by various campaigns, events, and publications. Polonia Votes is a non political and non partisan educational campaign and offers sponsorship opportunities for companies looking to build brand recognition and loyalty or to meet other publicity objectives.

E-mail: sales@whiteeaglenews.com

Web: www.whiteeaglenews.com


MEDIA KIT

BIAŁY ORZEŁ

WHITE EAGLE

Contact Information White Eagle Media - United States White Eagle Media, LLC One Wadleigh Place South Boston, MA 02127 Toll Free: 1-800-668-0667 Main number: 617-269-5600 Fax: 617-269-5604

White Eagle Media - Poland White Eagle Media Polska S.C. Al. J. Pilsudskiego 11 35-074 Rzeszow Tel. (48) (17) 852-1460

White Eagle Media - United Kingdom White Eagle Media UK LTD 88 Norwood Hill London SE25 6AQ Tel. (44) 7500-800-693

KEY CONTACTS Darek Barcikowski Publisher / Sales Director tel. (617) 869-0601 publisher@whiteeaglenews.com Marcin Bolec Editor-in-Chief tel. (617) 304-3178 editor@whiteeaglenews.com Tadeusz Chelstowski Senior Sales Associate tadeusz.chelstowski@whiteeaglenews.com

Phone: (800) 668-0667

Fax: (617) 269-5604

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E-mail: sales@whiteeaglenews.com

Web: www.whiteeaglenews.com


Polish American Newspaper