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white APPlication the


contents about the white APPlication how we work for YOUR business the white APPlication look white options packages & pricing join the white APPlication


ab!t " white APPlication

welcome to the age of technology where every one wants everything now and at their finger tips. the white APPlication is a new media aimed at your bride or groom to be. the APP will showcase the best wedding gowns, venues, hair & makeup, cakes, transport, stationary, hens night & bucks night ideas + heaps more. the white APPlication will be a downloadable APP from the iTunes store & through our website which is currently in the making. the white APPlication will be downloadable and available for Apple & Android devices and be viewable on iPad, PC & mobile phones. this APPlication is not another bridal magazine or generic catalogue, it is designed to be a electronic portable link between brides and grooms and what is available to them at the touch of a button. throughout the APP there will be galleries & portfolios filled with images to help create ideas and inspire brides to contact your business to complete their dream day. the white APPlication will have its own feel and a difference to what is currently on the market but will also live up to the standard of presentation of publications such as “vogue”, “marie claire” & “frankie”. the APP will also allow you to display your product as your own, you do not have to include designers names just your store so it can not be cross marketed through internet sales. the white APPlication will not be a free media, here we believe that putting a price on something tends to raise the value, and having all of this information on their portable device to share with friends & family is a luxury and will sell for $6 online. as you read further you will see their is so many ways this APPlication can link you to prospective customers and showcase your business.


how we will work for YOU

after working in the bridal retail world and as a wedding photographer for over ten years, i understand the joy and the disappointment that comes with work in this industry. i also recognize the work load and the pressure to get everything just perfect for each and every person as you are helping create their memories. as you work with your customers allow the white APPlication to do the media marketing for you. being apart of the APP gives you time to focus on things you are good at and wanted to do when you started your business. white intends on mixing up what you usually see from a bridal related media and we want to support you as you support the white APP... keeping it fresh... the white APPlication is a cost effective form of advertising that you can update during your term of advertising, for example if a dress you have in stock is sold and discontinued - instead of print media and it is there forever in the APP we can just remove it and put in another. fight online stores... we can display your product, gowns, jewellery or gift ware as yours - and only show that it is available from you, we do not have to include the designer or where it comes from leaving hints at where you can locate it online - white supports local business and stores. launching white... the white APPlication will launch on July 1. the statewide television and online marketing campaign will start in mid june ready for the launch on July 1st. your business will be linked to all of this marketing and it will cross marketed to you and your work. white options... the white options are outlined later in this kit, but include invitations to photo shoots, cinematic montages of your business & promotion offers through facebook to all of the fans of the white APPlication all this unique to this media and something to make your business stand out against the crowd.


$e white look

the white APPlication is still in its design stages. there are many elements to the APP. the white APPlication is aiming to be easy for anyone to navigate through and find exactly what they are looking for. Primarily the APP will include: -a front cover this is what you will see when you download the APP to your device - you will then move to a menu page this is where all the categories will be listed, gowns, photographers etc after choosing a menu option you will come to another - menu page this will then list two options business portfolios & gallery - gallery if you choose gallery it will show a huge collection of one page images of the chosen category for example if cakes then a huge selection of cakes to give the bride ideas and inspirations (as packages indicate you will be tagged in the images you supply with you business name) - business portfolios/directory this will show another menu - a list of all the business include in the white APPlication under this category, once clicked on it will show a cover page to your business, similar to what is shown on the next page here (again still in the initial design stages) following this page will be dependent upon your chosen packages images you choose to include in your portfolio we intend to expand the APP after initial launching to include a favourites page and many other features.


the gown store

-----------------------------------------------------------------------------------------------------------INCLUDE A UNIQUE TITLE ABOUT YOUR BUSINESS HERE you have 100 words to describe you and your business which will be displayed here. you do not have to use the entire 100 words as they will be displayed at this current size and font. you will get to use your own chosen photograph/image but if you are a boutique related business you will only be able to use photographs taken from the photo shoots.

-----------------------------------------------------------------------------------------------------------contact:

ONLINE www.thewhiteapplication.com.au

TELEPHONE

EMAIL

(03) 6453 2313

info@thewhiteapp.com.au

you can also find us on facebook: The White APPlication


white options

when choosing your package, there will be extras included and options that make the package value higher - to select the right package for you please be sure to understand what the extra options are and if they would work for you. a directory listing: this is shown on the previous page, it will be like the cover page to your business. these will all be designed the same but include a unique image and text. this will allow the APP to stay uniformed and easier to use. a portfolio: this is the amount of images following your cover page or directory listing - if you would like to show more of your business through these images you need to select a higher package the gallery: this is a place where all the images in your category will be combined so the brides can look through this for inspiration or ideas you will have your business name tagged on this page as a footnote, but large enough to read a facebook update on our FB page: as we are only starting the facebook page is very low in fans but after launching this in july the numbers are likely to grow - you will get one facebook update that will be uploaded to the white APPlication page about your business which can link back to you - we will send you a reminder about this and you get to decide what is in it... this does not include what the white APPlication will add for themselves. a promotion offer: you get to run a promotion through the white APPlication, there are some guide lines to this but a good example is anyone who purchases in the month of May and mentions the white APPlication they will get 20% off. REAL BRIDES: you will get to submit with the bride and grooms permission of course their story including images and your business will be tagged in these images. cinematic montage: this is a film of your work, dresses, cakes it can include video or photographic images built around some music as well there can be interview elements to this and include your voice and you showcasing your work.


packa%s & p&cing

PACKAGE 1 • includes a one page 12 month directory listing within ONE category listing • 5 images of hair or makeup that you have created, which will be shown under your portfolio • An additional 5 images of your work that will be tagged with your name in the Hair or Makeup Gallery (the gallery will also include your portfolio images) • a monthly status update on the white APPlication’s facebook page.

$250

PACKAGE 2 • includes a one page 12 month directory listing within ONE category listings • 8 images of hair or makeup that you have created, which will be shown under your portfolio • An additional 10 images of your work that will be tagged with your name in the Hair or Makeup Gallery (the gallery will also include your portfolio images) • a monthly status update on the white APPlication’s facebook page • Invitation to attend a quarterly photo shoot to photograph your work which will be displayed through the white galleries you will have to supply your own models for this • a promotion offer – where you can offer white APPlication fans a promotion for your business. • tags on all images included in “REAL BRIDES” that display your work

$5'

PACKAGE 3 • includes a one page 12 month directory listing within TWO category listings (you may go under Hair & Makeup for example) • UNLIMITED gallery images of hair or makeup that you have created, which will be tagged with your business name • Invitation attendance to quarterly photo shoots to photograph your work which will be displayed through the white galleries & be part of the white APPlication seasonal Lookbook - you will need to supply your own models for this • a cinematic montage of your work approx. 4 minutes • a monthly status update on the white APPlication’s facebook page these can include your film/cinematic montage. • a promotion offer – where you can offer white APPlication fans a promotion for your business. • tags on all images included in “REAL BRIDES” that display your work

$8'


be a pa( of " white APPlication if you want to be involved please email us on our temporary email address whiteapplication@gmail.com as we are spending time with other potential clients and we want to give everyone our undivided attention please contact us via email to see up a phone meeting, or a meeting in person, or even if you just have some quick questions that can be answered for you over a quick email message. we would love to work with you and look forward to having your business as part of our new and exciting APPlication. everyone will be notified as soon as our permanent email address is activated. EMAIL: whiteapplication@gmail.com

media kit (hair & makeup) 2013/14  

a media kit explaining the white APPlication and all it has to offer for the next wedding season

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