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Zombie Film Festival - Illustration/ Promotion/ Print Brief: Create branding, identity and promotion for the 5th Annual Leeds Zombie Film Festival, hosted at the Cottage Road Cinema in Headingly.

Concept: A reality has been created in which the zombie apocalypse is dawning as a result of Soviet experiments in the 1950’s. The identity is based on illustration of the era along with light hearted copy to set the tone of voice. The purpose of this false reality is to create an interesting and unique story to run alongside the festival itself; a story that could be consistent in every consecutive year, evolve from previous years, or change completely to keep the concept fresh.

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Zombie Film Festival - Illustration/ Promotion/ Print Sets of promotional A2 posters have been produced for placement in any area of the city. Their purpose is to evoke public interest and direct the public to the festival website; The main source for buying tickets to the event. There are 6 designs that link directly to all other film festival promotion and visual identity, mimicking the style of government public sercive

material. The 594 x 420mm prints are produced in batch digital print because of the small scale of the event and its low budget. The identity for the festival is set at 2 colours plus stock, which these posters also ahere to. The colours are black and a red spot colour. Greys or variations of either of these are stictly designed as % tones of the original colour.

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22nd April / 12:00 - 00:00 Cottage Road Cinema Leeds

22nd April / 12:00 - 00:00 Cottage Road Cinema Leeds

BUY TICKETS

BUY TICKETS

NEWS 15/04/12 The date for the festival has been confirmed for Sunday April 22nd, 12 noon til midnight. Tickets still cost a recession busting £15 and the event is strictly over 18s only. Tickets are now on sale at the cinema. You can call in during opening hours (weekdays approx. 6pm to 10pm; weekends from 3pm to 10pm)CASH ONLY as it’s all for charity WSPA!Alternatively, if you are not near Headingley, you can phone and reserve tickets on 0113 275 1606. We will need a name, a contact number and the number of tickets required. Then collect your reserved tickets at the box office on the day. If you leave a message on the answer machine, we will only call you back if there is any problem! We hold 440 people, so let’s hope we get a good turn out!

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YES!! We’re rather afraid it is! Bwoh hoh hoh! (Maniacal laughter) In the very bowels of ‘Hellingley’ (that’s an attempt at a wordplay between ‘Hell’ and ‘Headingley’ but it didn’t work on any level so let’s move on and leave that ugliness behind us). 14/04/12 Dominic Brunt and Mark Charnock, Emmerdale’s Paddy and Marlon and complete Zombie obsessives, bring you the fifth LEEDS ZOMBIE FILM FESTIVAL at the Cottage Road Cinema, Headingley on April 22nd. It’s all in aid of charity, namely WSPA (World Society for the Protection of Animals) and will be a great night out (but not for the whole family.) Dominic and Mark will give a short intro to each film and explain why it was chosen. The movies will be both old and new, giving fans of zombie culture a chance to see classics from the past on the big screen for the first time and some more recent contributions to the genre that may have passed many fans by.great. (See what we

Tickets still cost a recession busting £15 and the event is strictly over 18s only

FORUM One man is dead and another hospitalized after a bizarre incident off the MacArthur Causeway reportedly forced a police officer to open fire. LINK Tickets are now on sale at the cinema. You can call in during opening hours (weekdays approx. 6pm to 10pm; weekends from 3pm to 10pm)CASH ONLY as it’s all for charity WSPA!Alternatively, if you are not near Headingley, you can phone and reserve tickets on 0113 275 1606. ty for the Protection of Animals) and will be a tactic

man is dead and another hospitalized after a bizarre incident off the MacArthur Causeway reportedly forced a police officer to open fire. LINK

ZOMBIE FILM FESTIVAL The Leeds Zombie Film festival is in it’s fifth year, celebrating the classic and modern adaptations of the zombie story in all it’s forms. NOT THIS AGAIN!!!!! YES!! We’re rather afraid it is! Bwoh hoh hoh! (Maniacal laughter) In the very bowels of ‘Hellingley’ (that’s an attempt at a wordplay between ‘Hell’ and ‘Headingley’ but it didn’t work on any level so let’s move on and leave that ugliness behind us). Dominic Brunt and Mark Charnock, Emmerdale’s Paddy and Marlon and complete Zombie obsessives, bring you the fifth LEEDS ZOMBIE FILM FESTIVAL at the Cottage Road Cinema, Headingley on April 22nd. It’s all in aid of charity, namely WSPA (World Society for the Protection of Animals) and will be a great night out (but not for the whole family.) Dominic and Mark will give a short intro to each film and explain why it was chosen. The movies will be both old and new,

YES!! We’re rather afraid it is! Bwoh hoh hoh! (Maniacal laughter) In the very bowels of ‘Hellingley’ (that’s an attempt at a wordplay between ‘Hell’ and ‘Headingley’ but it didn’t work on any level so let’s move on and leave that ugliness behind us).

Tickets are now on sale at the cinema. You can call in during opening hours (weekdays approx. 6pm to 10pm; weekends from 3pm to 10pm)CASH ONLY as it’s all for charity WSPA!Alternatively, if you are not near Headingley, you can phone and reserve tickets on 0113 275 1606. ty for the Protection of Animals) and will be a tactic

14/04/12 Dominic Brunt and Mark Charnock, Emmerdale’s Paddy and Marlon and complete Zombie obsessives, bring you the fifth LEEDS ZOMBIE FILM FESTIVAL at the Cottage Road Cinema, Headingley on April 22nd. It’s all in aid of charity,

22nd April / 12:00 - 00:00 Cottage Road Cinema Leeds

BUY TICKETS

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NIGHTMARE CITY

This year’s film selection has been selected as a mixture of old and new infection filled feature length films.

man is dead and another hospitalized after a bizarre incident off the MacArthur Causeway reportedly forced a police officer to open fire. LIN Tickets are now on sale at the cinema. You can call in during opening

PONTYPOOL (Maniacal laughter) In the very bowels of ‘Hellingley’ (that’s an attempt at a wordplay between ‘Hell’ and ‘Headingley’ but it didn’t work on any level so let’s move on and leave that ugliness behind us).

VERSUS YES!! We’re rather afraid it is! Bwoh hoh hoh! (Maniacal laughter) In the very bowels of ‘Hellingley’ (that’s an attempt at a wordplay between ‘Hell’ and

ZOMBIELAND

DEAD SET aniacal laughter) In the very bowels of ‘Hellingley’ (that’s an attempt at a wordplay between ‘Hell’ and ‘Headingley’ but it didn’t work on any level so let’s

man is dead and another hospitalized after a bizarre incident off the MacArthur Causeway reportedly forced a police officer to open fire. LIN Tickets are now on sale at the cinema. You can call in during opening

Zombie Film Festival - Website design As the website is the first port of call for buying tickets, it has to be engaging, clear and informative. The website conforms to the same visual identity and tone of voice as the rest of the festival, and is designed with a govenment or news website in mind. The website will be cheap to host because the bandwidth usage will remain low as a result of the size of the business.

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Zombie Film Festival - Illustration/ Promotion/ Print The 150 x 50mm ticket has been designed as an extension of the festival’s visual identity, taking its style from cinema tickets of the 1950’s and 60’s. Cottage Road cinema itself is the oldest in Leeds and one of the oldest few in the country, helping to reinforce the entire idenity concept.

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Zombie Film Festival - Promotional Pack A limited edition pack is designed to be sent to those who buy a zombie film festival ticket. The idea is to give the audeince something else for their money, reinforce the identity through more print design, and ultimately promote the festival further as the included posters are hung by ticket owners. The pack comes in a 135 x 190mm cellophane cover, containing one

ticket, double sided A3 posters of 3 unique designs, 2 illustrated postcards and the 130 x 185mm information booklet “Zombies and You�. All of the products within are printed digitally at low cost for a small run. A batch of 500 will cover the 440 festival capacity and leave remainders in case they are needed.

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Zombie Film Festival - Informative Booklet “Zombies and You” is an illustrated information book that further pushes the narrative of the festival. It conforms to the style of 1950’s government information publications about nuclear war, with war replaced by an infectious and ultimately deadly virus. The 32 page booklet is 130 x 185mm and goes into depth regarding the history and beginnings of the zombie

virus in the Soviet Union. It contains 10 completely bespoke illustrations and one working infographic. Because it is printed in the same way as the rest of the promotional prints, it remains low budget and high quality.

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Zombie Film Festival - The Festival The Festival itself will continue the ongoing narrative and visual identity by incorporating it into the venue at Cottage Road Cinema. This includes life size point of sale style designs for 5 of the zombie characters as well as designs for the confectionary and walls featuring films posters from the projected era.

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ZFF