BA (Hons.) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1 Name Will Duffy
Final Major Project
REVISED POSITION STATEMENT AND RATIONALE “An image driven investigation of branding and identity with a focus on print and promotion” For the remainder of the course I want to continue to focus my design development and my resolutions around image based solutions. I want to continue to work with image and illustration where possible, and I want to use a combination of hand rendered and digital techniques to develop my design. Branding and identity will still be important in the progression of my work, but the solution will be appropriate to my research and idea development and could take any form of design. I still want to focus my practice on promotion where possible and on high quality printed resolutions primarily.
THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.
GENERAL THEMES: Ethical design, Entertainment, Promotion, Information, Education
SPECIFIC SUBJECTS: Cinema, Films, Independent media, Trade, Produce, Business, Travel, Skateboarding, Extreme Sports,
DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designer’s, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution.
DESIGNERS/STUDIOS: Army of Cats, Ben Whittington, screenadelica, Lesley Barnes, Twoducksdisco, Snowblinded, annyas, Airside, Russ Mills, Andre Clarke, Mondo,
DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs
Branding, Image based, Digital design, Print design, Promotion,
AUDIENCE/CONTEXTS: Culture sector, Tourism, Business, Trade PRODUCTION /DISTRIBUTION METHODS: Books, Posters, Web based, Digital, Print,
DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop.
PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods KEY TEXTS. List a selected number of books, articles and texts that are central o your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.
Illustration skills Image rendering Hand drawn Storyboarding Design software skills
AIR WINDIES BRANDING COTTAGE ROAD INDEPENDENT CINEMA LITTLE WHITE LIES BOOK FAIR YEARBOOK COMPETITION BRIEF