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Tips for SAVVY advertisers ◆ Be consistent

When you’ve got a good ad, stick with it. Many advertisers rarely change their ads. They know that consistency pays off.

◆ Be frequent

For a one-time ad to work, it probably needs to be big and bold – and possibly in color. So instead of a big ad in one issue, go with a series of smaller ads in consecutive issues. Repetition works! Many advertisers instruct us: “Just keep running my ad until I tell you to stop.”

M E D I A K I T • 2010

Looks like a newspaper, but it’s so much more

◆ Go consecutive!

Save up to 15% with two consecutive ads, up to 20% with three. Or focus on ...

◆ “Focus”!

Every issue of What’s On has a section of ads with a common theme: Home & Garden, Kids & Camps, Mother’s Day, Health & Fitness, Brides & Weddings, Pets & Pet Care, etc. Our Focus section gets your message (by US Mail) to 17,500+ addresses in three contiguous towns – at 20% off regular rates.

◆ Sign an Ad Plan Commit to run the same ad 6 times and you’ll save up to 25%.

◆ Do the Directory

For just $2 a day, you can be in the Business Directory in every issue of What’s On for three months. An even better deal: For $1.60 a day, you’ll get 5 lines for a year. Call 856-428-3399 today, or e-mail ads@ gumnutgroup.com.

Readers call What’s On “indispensible” ✔ A community calendar in a newspaper format – a NewsCalendar – that is read, retained, and referred to repeatedly over a two-week period. ✔ Convenient, easy-to-hold size. ✔ Attractive, easy-to-read layout. ✔ Packed with details of upcoming community and municipal events. ✔ Published weekly: Haddonfield one week; Collingswood/Haddon Township the next. ✔ Referred to as “my bible” (lowercase “b”) by many readers.

✔ Mailed free to every home and business in Haddonfield, Haddon Township, and Collingswood. Also available at scores of pick-up locations in the three towns. ✔ Print run: Haddonfield 7,250; Collingswood/Haddon Township 14,750. Total 22,000. ✔ Valued – by merchants, business owners, professionals, restaurateurs, municipalities, schools, community organizations – as a proven, effective, and economical advertising and communications vehicle.


 Welcome to What’s On

◆ Publication Profile

◆ Devoted Readers

What’s On is a community calendar in a newspaper format – a NewsCalendar of coming events and activities. Unlike most newspapers, What’s On does not report on things past. It does not present a point of view, advocate a position, or debate the issues. It does not contain the cartoons, recipes, comics, horoscopes, puzzles, and so on that weeklies often use to fi ll space. Rather, What’s On focuses on the future, providing detailed, comprehensive, and accurate information about coming events and activities in the communities it serves. We launched What’s On Haddonfi eld in 1991, Collingswood in 2002, and Haddon Township in 2006. Collingswood and Township were combined in early 2009.

Surveys tell us that: • On average, more than two people per household read each mailed copy of What’s On. • Most residents read What’s On “as soon as the mail arrives,” keep it handy – often in the kitchen or den – until the next issue comes out, and refer to it repeatedly. • Many readers call What’s On “my bible” (lowercase “b”). They regard it as a trusted and indispensible source of information about what’s going on in town.

◆ Circulation: 100%!

fWhat’s Hot

what’s on © TM

Tuscany: 4 nights (including breakfasts, dinners) $499. Italy is affordable! Many of our hotels and all villas have US dollar rates for 2008. Lyceum Tours and Cruises 11 Haddon Ave. Mon thru Fri: 10 to 5; 856-795-9044; www.LyceumTours.com

HADDONfIElD

The NewsCalendar of Coming Events • May 9 to 23, 2008 • #421

Add meaning to your Memorial Day f Members of the American Legion Post 38 invite residents to join them in an observance of Memorial Day. The Post will conduct its annual Memorial Day Parade on Mon May 26, starting at 10am at Kings Hwy and Chestnut Street and concluding at the High School. The Parade will include: Post 38 Color Guard, members of the Post, the High School Marching Band, the Mayor and Commissioners, Daughters of the American Revolution, Girl Scouts, Boy Scouts, Cub Scouts, the Jack Schweiker Composite Unit of the Civil Air Patrol, an apparatus of Haddon Fire Co. No. 1 and the Ambulance Association, as well as Miss New Jersey Teen and Miss New Jersey Super Teen. By marching, participants are taking part in a living tradition honoring military

fWhat’s Inside The Week at a Glance

• May 9 to May 16 12 • May 16 to May 23 32 ______________________

Each issue of What’s On is mailed townwide to homes and businesses in the community it serves. In addition, copies are placed throughout the town, in public buildings, schools, stores, restaurants, churches, offi ces, and other high-traffi c locations. Certifi ed proof of the mailed circulation is available on request.

Advertising focus

• May Fair 14 • Looking Good, Feeling Good 30 ______________________

Directories

• Community Directory 40 • Business Directory 42 ______________________ Municipal Matters 10 ______________________

Notices

• Death Notices 38 • Classified Ads 39 ______________________

Real Estate

• Transactions • For Sale, For Rent

6 25

fWhat’s Online For printable maps of Haddonfield Yard Sales and Open Houses, visit HaddonfieldOnline.com after 5pm on Friday.

fWhat’s Next Issue 422 fri May 23 • Ad Deadline Wed May 14 • Editorial Deadline Thu May 15 _________________________ NewsCalendar is a servicemark of Community News Network, Inc.

continued on page 4 >

fWhat’s on the Menu

Community News Network, Inc.

The dilemma for diners at The Little Tuna? When ordering the entree it’s deciding between two signature dishes: tuna (naturally) and the Baked Seafood Sampler. Perhaps this description will help you decide: Dungeness crab cluster, filet of salmon, jumbo shrimp, succulent scallops, and crab cake (“the best in the area,” it’s been said). $28.

6 Haddon Avenue S Haddonfield NJ 08033 856-428-3399 – phone 856-428-7695 – fax whatson-news@comcast.net

The Little Tuna is located at 141 Kings Highway E in Haddonfield (opposite the CVS; parking down Mechanic). Open Mon to Thu: 11 to 9; Fri and Sat: 11 to 10; Sun: 5 to 9. Reservations: 856-795-0888.

Collingswood Population 14,326

What’s On Collingswood/Haddon Twp Print Run 14,750 Mailed 12,600 Pick-Up 2,000

Haddon Township Population 14,651

Haddonfield Population 11,659

Haddon Township

Three-Town Totals Population 40,636 Print Run 22,000 Mailed 17,600 Pick-Up 4,100

◆ Community Profiles

What’s On Haddonfield Print Run 7,250 Mailed 5,000 Pick-Up 2,100

US Census

for 2000 • First settled in 1682, Haddonfield is an affl uent, attractive, and historic community located about ten miles from Philadelphia (east, across the Delaware River). It has been named “Best Place to Live in the Delaware Valley” several times by Philadelphia Magazine. • Collingswood has attracted considerable attention in recent years related to the revival of its downtown and its emergence as a dining and entertainment destination. • Haddon Township, the only town of the three that permits the sale of alcohol, is undergoing a revival of its own. It is home to a number of upscale restaurants and a wide variety of retail and service businesses.

PRE-SORTED STANDARD MAIL

US POSTAGE PAID HADDONFIELD NJ PERMIT 532

◆ Snappy Format What’s On is larger than a magazine but smaller than a typical weekly newspaper: 13.5 inches x 10.5. It is printed on 30lb newsprint, saddle-stitched and trimmed. A typical issue has from 24 to 48 pages.

◆ Publication Dates What’s On is published on Fridays – Haddonfi eld one week, Collingswood/Haddon Township the next. Each issue lasts for two weeks. In the summer months, we replace the regular publications with four issues of What’s On Summer, and distribute them throughout the three towns.

◆ Deadlines Prior to Publication Date Editorial: ▼ • Information about events and activities 9 days Advertising: • Preprinted inserts 9 days • Bookings for ad space 9 • Info for ads we prepare 9 • Press-ready PDFs 7 • Classifi ed ads 7

◆ E-Mail Contact Editorial: • news@gumnutgroup.com Advertising: • ads@gumnutgroup.com Administration: • info@gumnutgroup.com

• 6 Haddon Avenue S, Haddonfi eld NJ 08033 • Phone: 856-428-3399 • Fax: 856-428-7695 • Email: ads@gumnutgroup.com


 What’s On Advertising Basics

◆ Ads that We Prepare

◆ Ad Sizes

Unlike some publishers, we do not charge extra to prepare ads on your behalf. The costs of preparation – writing the copy, designing the layout, and providing a proof – are included in the cost of the ad. After we prepare your ad we will show you a proof. We will bring it to you or send it by fax, mail, or e-mail. Or you can come to our office (6 Haddon Avenue S, Haddonfield). We will ask you to sign and return the proof to indicate your approval of the copy, layout, publication/s, insertion date/s, and cost.

Most newspapers use “column inches” to describe the sizes of their ads. (In those papers, “two by three” means 2 columns wide and 3 inches high.) What’s On is different. We use a modular grid that’s 5 units wide and 5 units high. In What’s On, “two by three” means 2 units wide by 3 ◆ Ads that You Prepare units high. A 2 x 3 ad is 3.5 We are usually delighted to receive “good to go” or “press- inches wide, 7 inches high. ready” material from advertisers and their agencies. We prefer 300dpi PDFs created with Acrobat on Macs. We will accept 300dpi JPEG files, Photoshop files (PSD with all type rasterized), or Illustrator files (AI or EPS with all type converted to outlines). 2x3 We will not accept files created in Word or Publisher. Color and grayscale images: 300dpi. Black & white images: 1 600dpi. Color images: CMYK. x Please e-mail files to: ads@gumnutgroup.com.

◆ Technical Questions

2x1

2

E-mail ads@gumnutgroup.com (attention: Art Department) or call 856-428-3399 and ask for Jenn.

◆ Business Directory The last few pages of each What’s On carry directory listings for a wide variety of businesses. The same Business Directory runs in both publications. (Sorry, you can’t be in just one.) For details, see the “Business Directory” page in this booklet.

◆ Preprinted Inserts The cost for a single 20# sheet up to 8.5" x 11" is $50 per 1,000 mailed. Haddonfield 5,000 = $250. Collingswood/ Haddon Township 12,700 = $635. Both 17,700 = $885. Got a multi-page insert? Ask your Sales Representative for pricing. Inserts must be delivered to our printer no later than 7 days prior to publication date.

◆ Classified Ads We accept private-party ads in classifications such as Help Wanted, Help Available, Items for Sale, Real Estate for Sale (by individuals), Real Estate for Rent, etc. Each classified ad is placed in a 1-unit box – 1.6825" wide x 2.25" high – with its own header. Classified ads cost $25 for about 25 words in Haddonfield, $50 for Collingswood/ Haddon Township. Classified ads must be paid in advance. We publish Yard Sale ads and Lost & Found ads without charge for residents of communities served by What’s On. For others, the cost is as above.

◆ Ad Dimensions

Size 1 x 2 1 x 3 1 x 4 1 x 5

Wide 1.6825"

High 4.625" 7.0" 9.375" 11.75"

2 x 1 2 x 2 2 x 3 2 x 4 2 x 5

3.5"

2.25" 4.625" 7.0" 9.375" 11.75"

3 x 1 3 x 2 3 x 3 3 x 4 3 x 5

5.3125"

2.25" 4.625" 7.0" 9.375" 11.75"

4 x 1 4 x 2 4 x 3 4 x 4 4 x 5

7.125"

2.25" 4.625" 7.0" 9.375" 11.75"

5 x 1 5 x 2 5 x 3 5 x 4 5 x 5

8.9375"

2.25" 4.625" 7.0" 9.375" 11.75"

Our minimum ad size is 2 units – 2 x 1 or 1 x 2. This box is the size of a 2 x 1 ad – 3.5 inches wide x 2.25 inches high – about the size of a business card. A full page is 25 units – 5 x 5 – 8.9375 inches wide x 11.75 inches high. The "Ad Dimensions" box above is the size of a 1 x 2 ad.

A 2-unit ad in What’s On Haddonfield costs $77. Run the same ad in 2 consecutive issues, the price drops to $69. Run in 3 for $65 each – a 15% discount. Similar discounts – from 10% to 25% apply for Collingswood/ Haddon Twp. See the next page for details.

◆ Paying for Space Ads, Inserts, Listings We expect new advertisers to pay in advance and established advertisers to pay within 14 days of invoice date. Our rates are net and non-commissionable to agencies. We accept cash, checks, money orders, Visa, MasterCard, and electronic payments. We charge $25 when checks are returned unpaid. We trade with members of Corporate Barter Network, Itex, and Barter Depot on a 100% reciprocal barter basis. Advertisers who have questions about ad rates, invoices, and payments should contact their Sales Representative. Rates are reviewed annually, in August.

• 6 Haddon Avenue S, Haddonfield NJ 08033 • Phone: 856-428-3399 • Fax: 856-428-7695 • Email: ads@gumnutgroup.com


 What’s On Ad Rates

2010

◆ The Larger the Ad, the Greater the Savings

Ad Size in Units 2 3 4 5 6 8 9 10 12 15 16 20 25 Portion of Page 1/12 1/8 1/6 1/5 1/4 1/3 3/8 2/5 1/2 3/5 2/3 4/5 5/5 Automatic Size Discount 5% 10% 19% 22% 25% 28% 32% 33% 38% 45% ______________________________________________________________________________________________________________

◆ What’s On Haddonfield – Print Run 7,250 x 1 Time x 2* – 10% x 3* – 15% x 6* – 20% x 12* – 25%

2 $ 77 $ 69 $ 65 $ 62 $ 58

3 $ 116 $ 104 $ 99 $ 93 $ 87

4 $ 154 $ 139 $ 131 $ 123 $ 116

5 $ 182 $ 164 $ 155 $ 146 $ 137

6 $ 207 $ 186 $ 176 $ 166 $ 155

8 $ 250 $ 225 $ 213 $ 200 $ 188

9 $ 270 $ 243 $ 230 $ 216 $ 203

10 $ 290 $ 261 $ 247 $ 232 $ 218

12 $ 333 $ 300 $ 283 $ 266 $ 250

15 $ 394 $ 355 $ 335 $ 315 $ 296

16 $ 412 $ 371 $ 350 $ 330 $ 309

20 $ 475 $ 428 $ 404 $ 380 $ 356

25 $ 531 $ 478 $ 451 $ 425 $ 398

* To qualify for discounts, same ad must run in consecutive issues. All discounts are based on “x 1” Haddonfield rates.

______________________________________________________________________________________________________________

◆ What’s On Collingswood/Haddon Township – Print Run 14,750

2 3 4 5 6 8 9 10 12 15 16 20 25 x 1 Time – 10% $ 139 $ 209 $ 277 $ 328 $ 373 $ 450 $ 486 $ 522 $ 599 $ 709 $ 742 $ 855 $ 956 x 2* – 15% $ 131 $ 197 $ 262 $ 309 $ 352 $ 425 $ 459 $ 493 $ 566 $ 670 $ 700 $ 808 $ 903 x 3* – 20% $ 123 $ 186 $ 246 $ 291 $ 331 $ 400 $ 432 $ 464 $ 533 $ 630 $ 659 $ 760 $ 850 x 6* – 25% $ 116 $ 174 $ 231 $ 273 $ 311 $ 375 $ 405 $ 435 $ 500 $ 591 $ 618 $ 713 $ 797 ______________________________________________________________________________________________________________

◆ What’s On Haddonfield + What’s On Collingswood/Haddon Twp – Print Run 22,000 2 3 4 5 6 8 9 10 12 15 16 20 25 x 1 Time – 15% $ 196 $ 296 $ 393 $ 464 $ 528 $ 638 $ 689 $ 740 $ 849 $ 1005 $ 1051 $ 1211 $ 1354 x 2* – 20% $ 185 $ 278 $ 370 $ 437 $ 497 $ 600 $ 648 $ 696 $ 799 $ 946 $ 989 $ 1140 $ 1274 x 3* – 25% $ 173 $ 261 $ 347 $ 410 $ 466 $ 563 $ 608 $ 653 $ 749 $ 887 $ 927 $ 1069 $ 1195 ______________________________________________________________________________________________________________

◆ Ad Focus: Haddonfield + Collingswood/Haddon Twp – Print Run 22,000

2 3 4 5 6 8 9 10 12 15 16 20 25 x 1 Time – 20% $ 185 $ 278 $ 370 $ 437 $ 497 $ 600 $ 648 $ 696 $ 799 $ 946 $ 989 $ 1140 $ 1274 ______________________________________________________________________________________________________________

◆ Premium Pages: Haddonfield – Print Run 7,250

◆ Other Specified Pages Add 20%

Premium 4 5 8 10 15 20 25 Inside Front + 20% $ 218 $ 348 $ 473 $ 570 $ 637 Page 3 + 20% $ 218 Calendars + 10% $ 169 $ 200 $ 275 Inside Back + 15% $ 209 $ 334 $ 453 $ 546 $ 611 Outside Back + 25% $ 228 $ 363 $ 493 $ 594 $ 664 ______________________________________________________________________________________________________________

◆ Premium Pages: Collingswood/Haddon Twp – Print Run 14,750

Premium 4 5 8 10 15 20 25 Inside Front + 20% – 10% $ 393 $ 626 $ 851 $ 1026 $ 1147 Page 3 + 20% – 10% $ 393 Calendars + 10% – 10% $ 305 $ 360 $ 495 Inside Back + 15% – 10% $ 339 $ 600 $ 816 $ 983 $ 1099 Outside Back + 25% – 10% $ 369 $ 653 $ 887 $ 1069 $ 1195 ______________________________________________________________________________________________________________

◆ Color For guaranteed color, add $200 regardless of ad size. For “when available” color, use these rates:

2 3 4 5 6 8 9 10 12 15 16 20 25 Per Ad $ 70 $ 70 $ 80 $ 80 $ 80 $ 90 $ 90 $ 90 $ 100 $ 100 $ 100 $ 120 $ 140 ______________________________________________________________________________________________________________

◆ Preprinted Inserts Haddonfield $250; Collingswood/Haddon Township $635; Both $885

Preprints are inserted in mailed copies only. Quantity required: 5,000 for Haddonfield; 12,700 for Collingswood/Haddon Township; Both 17,700.

• 6 Haddon Avenue S, Haddonfield NJ 08033 • Phone: 856-428-3399 • Fax: 856-428-7695 • Email: ads@gumnutgroup.com


 What’s On Rates and Sizes at a Glance

2010

5x5: 8.9375" x 11.75"

5x4: 8.9375" x 9.375" 4x5: 7.125" x 11.75"

25 units 5x5

H $ 531 C/T $ 956 H+C/T $ 1354

20 units 4x5

20 units 5x4

H $ 475 C/T $ 855 H+C/T $ 1211

Focus $1274

15 units 3x5: 5.3125" 3x5 x 11.75"

5x3: 8.9375" x 7.0"

16 units 4x4

4x3: 7.125" x 7.0"

H $ 394 C/T $ 709 H+C/T $ 1005 5x2: 8.9375" x 4.625"

10 2x5: 3.5" x 11.75" units 2x5

H $ 290 C/T $ 522 H+C/T $ 740 2x3: 6 3.5" x 7.0" units 2x3 3x2: 5.3125" x 4.625" 3x2

Focus $ 497

H $ 270 C/T $ 486 H+C/T $ 689

Focus $ 696 1 1x5: 1.6825 x x 11.75" 5 5x1: 8.9375" x 2.25" 5 units 5 x 1

H $ 182 C/T $ 328 H+C/T $ 464

Focus $ 437

H $ 250 C/T $ 450 H+C/T $ 638

Focus $ 648

4 units 4 x 1

H $ 154 C/T $ 277 H+C/T $ 393

2x4: 10 3.5" x 9.375" units 85 2x units 2x4

8 units 4x2

4x1: 7.125" x 2.25" 1x4: 1.6825 x 9.375" 2x2: 3.5" x 4.625"

1 x 4

Run the same ad in the Focus section of both papers and save 20%!

◆ Full Color

4x2: 7.125" x 4.625"

3x3: 5.3125" x 7.0"

◆ Save in Focus

The additional charge to guarantee color is $200; the actual charge is usually much less: Units Color Charge 2 to 3 $ 70 4 to 6 $ 80 8 to 10 $ 90 12 to 16 $ 100 20 $ 120 25 $ 140

Focus $ 799

9 units 3x3

10 units 5x2

Focus $989

12 units 3x4

H $ 333 C/T $ 599 H+C/T $ 849

Focus $ 946

H = Haddonfi eld (7,250) C/T = Collingswood / Haddon Twp (14,750) The more you run the same ad, consecutively, the more you’ll save – from 10% to 25%. See the “Ad Rates” sheet for details.

3x4: 5.3125" x 9.375"

12 units 4x3

◆ What’s On

◆ More = Less!

H $ 412 C/T $ 742 H+C/T $ 1051

Focus $1140

15 units 5x3

H $ 207 C/T $ 373 H+C/T $ 528

4x4: 7.125" x 9.375"

3x1: 5.3125" x 2.25" 1x3: 1.6825" x 7.0" 1 x 3

3x1 H $ 116 C/T $ 209 H+C/T $ 296

2x1: 3.5" x 2.25" 1x2: 1.6825" x 4.625"

1 x 2

2x2

Focus $ 370

Focus $ 600

2x1

Focus $ 278

H $ 77 C/T $ 139 H+C/T $ 196

• 6 Haddon Avenue S, Haddonfi eld NJ 08033 • Phone: 856-428-3399 • Fax: 856-428-7695 • Email: ads@gumnutgroup.com

Focus $ 185


 What’s On Publication Schedule

◆ Ad Focus

Advertisements relating to the Focus theme are grouped together. _________________________ • Health & Fitness • Kids on the Go • Winter To-Do List _________________________ • Home & Garden • Valentine’s Day (Feb 14) _________________________ • Health & Fitness • Seniors & Boomers _________________________ • A Night Out • It’s Tax Time! • Springtime Projects _________________________ • Brides & Weddings • Kids on the Go _________________________ • Pets & Pet Care • Think Spring! (Easter Apr 4) _________________________ • Cars & Car Care • Health & Fitness _________________________ • Kids on the Go • Mother’s Day (May 9) • Seniors & Boomers _________________________ • C’wood May Fair (May 29) C/T • Home & Garden • It’s Party Time! _________________________ • A Night Out • C’wood May Fair (May 29) H • Home & Garden _________________________ • Cars & Car Care • Father’s Day (Jun 20) • Outdoor Living _________________________ • H’field Crafts Fair (Jul 10) C/T • Seniors & Boomers • Summer Fun _________________________

_________________________ • H’field Crafts Fair (Jul 10) • Summertime Projects _________________________ • C’wood Crafts Fair (Aug 7) • Summertime Projects _________________________ • Back to School • C’wood Crafts Fair (Aug 7) _________________________ • Back to School • Fall To-Do List _________________________ _________________________ • Back to School • Brides & Weddings

2010

◆ What’s On Haddonfield

◆ Collingswood/Haddon Twp

Deadline Issue No. Issue Date _______________________________________ Wed Jan 6 H466 Fri Jan 15

Deadline Issue No. Issue Date ______________________________________ Wed Jan 13 C183 / T096 Fri Jan 22

_______________________________________ Wed Jan 20 H467 Fri Jan 29

_______________________________________ Wed Jan 27 C184 / T097 Fri Feb 5

_______________________________________ Wed Feb 3 H468-D Fri Feb 12

_______________________________________ Wed Feb 10 C185 / T098 Fri Feb 19

_______________________________________ Wed Feb 17 H469 Fri Feb 26

_______________________________________ Wed Feb 24 C186 / T099 Fri Mar 5

_______________________________________ Wed Mar 3 H470 Fri Mar 12

_______________________________________ Wed Mar 10 C187 / T100 Fri Mar 19

_______________________________________ Wed Mar 17 H471 Fri Mar 26

_______________________________________ Wed Mar 24 C188 / T101 Fri Apr 2

_______________________________________ Wed Mar 31 H472 Fri Apr 9

_______________________________________ Wed Apr 7 C189 / T102 Fri Apr 16

_______________________________________ Wed Apr 14 H473 Fri Apr 23

_______________________________________ Wed Apr 21 C190 / T103 Fri Apr 30

_______________________________________ Wed Apr 28 H474-D Fri May 7

_______________________________________ Wed May 5 C191 / T104 Fri May 14

_______________________________________ Wed May 12 H475 Fri May 21

_______________________________________ Wed May 19 C192 / T105 Fri May 28

_______________________________________ Wed May 26 H476 Fri Jun 4

_______________________________________ Thu Jun 3 C193 / T106 Fri Jun 11

_______________________________________ Wed Jun 9 H477 Fri Jun 18

_______________________________________ Wed Jun 16 C194 / T107 Fri Jun 25

_______________________________________

_______________________________________

Mailed every two weeks to every home and business in Haddonfield. Also available at 100+ pick-up locations throughout the town.

Mailed every two weeks to every home and business in Collingswood and Haddon Township. Available at 100+ pick-up locations in both towns.

◆ What’s On Summer

Deadline Issue No. Issue Date _______________________________________ Wed Jun 23 S101 Fri Jul 2

Distributed in Haddonfield, _______________________________________ Collingswood, Haddon Township, Haddon Heights, Wed Jul 7 S102 Fri Jul 16 and Audubon, with bonus _______________________________________ distribution at Crafts & Fine Wed Jul 21 S103 Fri Jul 30 Arts festivals in Haddonfield _______________________________________ and Collingswood and at the Wed Aug 4 S104 Fri Aug 13 Haddonfield Sidewalk Sale. _______________________________________ _______________________________________

◆ What’s On Haddonfield

_______________________________________ Wed Aug 18 H482-D Fri Aug 27

◆ Collingswood/Haddon Twp

_______________________________________ Wed Aug 25 C199 / T112 Fri Sep 3

D = New Business Directory. Issues H468, H474, H482

• 6 Haddon Avenue S, Haddonfield NJ 08033 • Phone: 856-428-3399 • Fax: 856-428-7695 • Email: ads@gumnutgroup.com


 What’s On Business Directory

Each issue of What’s On carries directory listings for a wide variety of businesses. The same Business Directory runs in both publications (so you can’t be in just one).

◆ Dates & Rates Deadline

Issue Date Months Save Cost 5 lines 6 lines 7 lines ________________________________________________________________ Wed Aug 18 H482-D Fri Aug 27 3 $ 185 $ 222 $ 259 6 10% $ 333 $ 400 $ 466 9 15% $ 472 $ 566 $ 661 12 20% $ 592 $ 710 $ 829 ________________________________________________________________ Wed Nov 10 H488-D Fri Nov 19 3 $ 185 $ 222 $ 259 6 10% $ 333 $ 400 $ 466 9 15% $ 472 $ 566 $ 661 12 20% $ 592 $ 710 $ 829 ________________________________________________________________

◆ Format

There is a 5-line minimum for billing purposes, but your listing can be longer or shorter. If your business name carries over to a second line, you will not be charged for that line. There are about 30 characters and spaces per line. If we do not have an appropriate category for your business, we will create a new category. We generally follow the Yellow Pages categories.

◆ Directory ◆ Listing Business Name Counts as 1 line Description of Products or Services

DO NOT HYPHENATE! Need extra lines? Attach a sheet Address Only if relevant

Web Site Phone

◆ Term

Listings run for 3, 6, 9, or 12 months – slightly more or less, depending on the seasons.

Renewal Renewal Deadline Issue Date _____________________________ Wed Nov 10 H488-D Fri Nov 19 Wed Feb 2 H494-D Fri Feb 11 Wed Apr 27 H500-D Fri May 6 Wed Aug 17 H508-D Fri Aug 26 _____________________________ Wed Feb 2 H494-D Fri Feb 11 Wed Apr 27 H500-D Fri May 6 Wed Aug 17 H508-D Fri Aug 26 Wed Nov 9 H514-D Fri Nov 18 _____________________________

◆ Discounts

Listings cost about $2 per day. Discounts of 10%, 15%, and 20% apply to listings of 6, 9, and 12 months. The cost for 5 lines for a year? Just $1.60 a day.

◆ Payment

Listings are payable in full within 14 days of invoice date. We accept cash, checks, money orders, Visa, MasterCard, and electronic payments.

What is your main Yellow Pages category?

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◆ Advertiser

◆ Payment

Address:

____ Cash ____ Check ____ MO ____ Visa ____ MCard

............................................................................................... Card No. ............................................................................................... ____________________________________________________ Contact: Sales Rep:

Do not hyphenate last word on line!

◆ Handy!

2010-11

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◆ Listing

Expiration |__|__||__|__|

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• 6 Haddon Avenue S, Haddonfield NJ 08033 • Phone: 856-428-3399 • Fax: 856-428-7695 • Email: ads@gumnutgroup.com


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gumnut

the

group LLC

contact • 6 Haddon Avenue S. Haddonfield NJ 08033 • 856 428-3399 phone 856 428-7695 fax • Administration: info@GumnutGroup.com Editorial: news@ GumnutGroup.com Advertising: ads@ GumnutGroup.com print media What’s On: • Haddonfield • Collingswood/Haddon Township

digital media • HaddonfieldOnline.com • WhatsOn-Digital.com • twitter.com/HaddonfieldNJ

W

hen times are good, advertising helps you build your customer base.

W S

hen times are tough, advertising helps you keep it. tay the course!

What’s On: The choice of savvy advertisers.


Media Kit 2010_05