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Rather Happy Very Happy

HUNGARY 60% 51%

56% 56%

54% 53%

53% 50%

52% 50%

48% 50% 49% 49% 48%

46% 47% 44% 43% 44% 44%

49% 41%

10%

46%

8%

49%

46%

7%

50% 42%

11%

7%

6%

7%

47% 44%

6%

46%

5%

6%

41%

7%

42%

7%

42%

8%

43%

6%

42%

6%

41%

42%

39%

38%

38%

38%

5%

5%

5%

5%

6%

6%

MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011

But we didn’t do that. Not even close. Instead, we did something I think you will agree is revolutionary, given all the happy industry pretzel twisting that has been going on: we just asked people what the things are in their lives that cause them, or could cause them, to be most happy. Imagine that! We asked them. And they told us. And over the next editions of these cool and happy magazine editions, you’ll read some things that the happy industry might be unhappy to see: real people telling you what really makes them happy without an ounce of clay added or even a puff of smoke with a mirror. Unadulterated happiness. And now in your trembling hands. Who knew coming from Canada? Don’t get me wrong. All those other folks out there trying to find the Higgs boson elementary particle of the joy gene should keep at it. As they say in the Ottawa Valley, “If it makes ya happy, fill your boots”. For us here at Ipsos and for the editor and publisher, going straight to the folks and having them tell us their joy secrets couldn’t make us happier. So, is the world a happier place than it was in 2007? Despite all “troubles” as the Irish would say, the answer is “yes”’ —in fact it’s up three points. And are there some country populations much happier than they were? You betcha, and read on. Enjoy. More of this study is posted on the News and Polls section of the Ipsos website at www.ipsos.ca/en/news-polls John Wright is the Senior Vice President of Ipsos, a global market research company and Managing Director of the Public Opinion Polling Division. John is a frequent speaker and author on the subject of trends and public opinion research, and is one of Canada’s most influential pollsters.

% CHANGE IN HAPPINESS INTENSITY BY COUNTRY SINCE 2007 GLOBAL CHANGE: +3

Turkey Mexico Australia Japan Canada Germany India Argentina Italy

+16 +10 +7 +6 +5 +5 +5 +4 +4

China No change Sweden No change France Poland Saudi Arabia South Korea United States Belgium Great Britain Hungary Spain South Africa Russia Indonesia Brazil

–1 –1 –1 –1 –1 –2 –3 –4 –4 –5 –6 –7 –9

Profile for What Makes You Happy magazine

What Makes You Happy Magazine - Issue 1  

The Happy Magazine

What Makes You Happy Magazine - Issue 1  

The Happy Magazine

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