WHAT DESIGN CAN DO FOR BREAKOUTS
WHAT DESIGN CAN DO FOR ALUMNI HOSTED BY DESIGN ACADEMY EINDHOVEN
WHAT GRANTS CAN DO FOR DESIGN HOSTED BY CREATIVE INDUSTRIES FUND NL
Four masters from Design Academy A Eindhoven
Public funding for quality, innovation and entrepreneurship
In this session, four alumni who graduated in 2012 from the Master programme at Design Academy Eindhoven took the stage. Alicia Ongay Perez (Contextual Design) presented her thesis project InsideOut. On various levels and in various media this project deals with the hidden premises of conceptual design, and how design relates to the real world. Irma Földényi (Social Design) presented the project Digitalogue / Digital and Analogue in Dialogue. The open-source method Digitalogue reveals an in depth research into the changing relationships between the human body and new technologies, which influence how we relate to the outside world. Földényi intends to bridge the digital and analogue worlds with this thought provoking and imaginative project. Tamar Shafrir (Contextual Design) shared some of her challenging views on contemporary design, with questions such as ‘How should a designer approach the task of creating an everyday, archetypal object?’ and ‘How can we create new ways of looking at objects? ’ Shafrir proposes we look at contemporary design objects as agents within a network of interactions and contexts, rather than the frozen symbols of an isolated design discipline. Finally, Daniela Dossi (Social Design) spoke about her thesis project Micro Utopias. This proposal to connect and co-create unexpected services aims to trigger and support grass-roots social innovations. The user-driven model for a new social idyll is both a physical space and a digital platform, which might be adopted by anyone who is interested.
The Creative Industries Fund NL is the Dutch cultural fund for architecture, design and e-culture. The fund issues project grants in order to foster substantive quality in architecture, urban design, landscape design, product design, graphic design, fashion and e-culture, to promote innovation and cross-sector collaboration, and to enhance entrepreneurship. Eva Roolker, secretary of the grant programme for design, held a walk-in session to answer questions, on a one-to-one basis, about the subsidies and funding opportunities from the fund.
Event report accompanying the international design event What Design Can Do 2013