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STEP-BY-STEPÂ

SELLER GUIDE


Selling your home starts with choosing the right real estate agent and we want to thank you in advance for taking the time to read this pamphlet

Contact Information

and consider all of the information inside.

Schuyler Williamson On the following pages, you will learn what it’s like to work with Williamson Group and see the results we have

REALTOR®, MBA (512) 437-1059 schuyler@wgrouprealestate.com

achieved for our clients. We want to show you how important you are to us, how important the top-dollar sale of your home is, and how much Williamson Group cares about

Kristen Williamson REALTOR®, CPA (512) 733-3674 kristen@wgrouprealestate.com

you and your family. We strive to serve you at the highest level possible!

Taylor Wilson Marketing Manager

Once you have reviewed this

(512) 714-3391

information and witnessed how successful our approach is for our clients, we trust you will want to partner with us on the sale of your home. Thank you for your consideration - we truly look forward to serving you and your family very soon!

Gracie Edwards Operations Manager (702) 332-3727 gracie@wgrouprealestate.com


Table of Contents Getting Started 3

Client Testimonials

5

What You Can Expect

6

Success Stories

7

Meet Your Team

Selling Your Home -

MARKETING

9

Innovative Marketing

11

Online Marketing

12

Social Media Advertising

13

Effective Direct Marketing

15

Staging Your Home

17

Professional HDR Photography

-

PRICING

19

Pricing Your Home to Sell

20

Listing Your Home

-

CONTRACT-TO-CLOSE

21

Negotiating

Home Selling Resources 22

Preparing Your House to Show

24

ECAD Information

26

Net Sheet Example

30

Real Estate Glossary

32

Vendor Recommendations


YOU ARE SELLING YOUR HOME WE ARE TRUSTED REAL ESTATE EXPERTS Let us guide you through the process! 


WHAT OUR CLIENTS ARE SAYING

After receiving a promotion from work my wife and I were tasked with selling and buying a new home all at the same time. Kristen made this so seamless. She communicated with us on a daily basis and kept us in the loop of everything going on. She advised us on the best way to get the most bang for our buck on both the buying and selling end. We couldn't have been happier with the way the process went. It was way too easy. - Brian G. My wife and I have used the Williamson Group to both sell a home and purchase a home and Kristen was outstanding during both processes. Very knowledgeable with all things real estate. When selling our home Kristen got us into a multiple offer situation and ended up getting us about $8k more than what I thought was realistic. She's honest and will shoot you straight which I really appreciated. I highly recommend. - Carlton H.

Schuyler and Gracie are both fabulous to work with. Both are patient, kind, knowledgeable, and efficient. Thanks to them we sold our home in under 2 weeks!  Schuyler is genuine and straightforward. He went above and beyond to help us with prepping our home and he got the word out quickly. Schuyler and Gracie helped make a stressful process a whole lot less stressful. We couldn't be happier with the service we received. - Chelaine M. My partner and I recently sold our condo and bought a new one with Williamson Group Real Estate. Hands down, this is the best real estate team in Austin. We sold our condo for $8K over asking were able to purchase the exact house we wanted in our desired area. Kristen and Schuyler went the extra mile to pre-market the property by door knocking, using signage and pinging their networks. They provided guidance on how to properly stage the house and our real estate pictures turned out beautifully. We were under contract within 24 hours.  - Sara B. 

I've been in the real estate investment world for a number of years and have had the opportunity to work with agents/brokers across the country, purchasing both primary residences as well as investment properties. Kristen and Schuyler are some of the best agents I have come across. Schuyler does an excellent job of analyzing returns conservatively (with a realistic estimate), gathering supporting comparative data, and being patient during the process. I never felt rushed nor did I question the deal when we chose to move forward. I highly recommend the Williamson Group for all your real estate needs. - Nick C. 4


WHAT YOU CAN EXPECT Whether you are a selling a home for the first time or you are a seasoned pro, this is a big transaction. We will be side-by-side with you during the process to make sure you are prepared for every step.

Prepare your home for staging & photos

Finalize price

List your home

Launch your custom marketing campaign

Begin showings & open houses

Get an offer!

Go under contract

Schedule the house inspection

Facilitate supplemental inspections

Negotiate inspection issues

Oversee appraisal

Transfer/turn off utilities

Move out

Have final walk through 

Closing


WILLIAMSON GROUP SUCCESS STORIES

11826 Carshalton Dr Multiple offers were generated for this property. The home sold for $22,000 over the listing price! 

1309 Whippoorwill Drive Another multiple offer situation with our sellers receiving $10,000 over the listing price!

1415 Spiderlily View This home sold for $425,000 which was the 2nd highest price ever sold in history of neighborhood.

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MEET YOUR SELLING TEAM Kristen Williamson REALTOR®, CPA

Kristen is passionate about Austin and passionate about her clients' experience. From home searching to contractor referrals to home staging, a full service experience is her goal with every client. As a CPA and real estate investor herself, she brings a wealth of knowledge and experience to each transaction. Buying or selling a home is one of the biggest financial investments you will ever make. Let Kristen's background and experience help you as you make this very important decision.

Schuyler Williamson REALTOR®, MBA As an MBA, real estate agent and investor, Schuyler brings a strong background of service and sales, along with a diverse network of Austin connections, to every interaction. Schuyler graduated from the United States Military Academy at West Point, and was the first person to be drafted and play professional baseball out of USMA. After playing for the Detroit Tigers, Schuyler graduated from multiple Army schools, including Army Ranger School, and served for nearly 6 years as a combat arms officer in the Army with the 1st Cavalry and 82nd Airborne Divisions. He was honored to serve overseas in both Iraq and Afghanistan. In his post-Army career, Schuyler graduated from The University of Texas at Austin McCombs School of Business with his MBA, and served as the Director of Membership Divisions for Keller Williams Realty International until 2016. He is also an active speaker and consultant on networking, leadership, productivity, and sales initiatives. He is highly results-oriented and very passionate about helping people achieve their goals. 


When you sell a home with the Williamson Group, you’re hiring an agent who is part of a team. You are not just hiring an individual but a set of standards and a level of excellence and service that will bring you top dollar for your home.

Having a specialized support team behind your agent means they can focus on one thing: selling your property.

Taylor Wilson

Gracie Edwards

Marketing Manager

Operations Manager

Cory Older

Max Leaman

Sharon Kennedy

Developer

New American Funding

Independence Title

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INNOVATIVE MARKETING

YOUR LISTING

We know how to reach the 95% of buyers who search online.


We target our marketing strategy and resources to match where buyers are finding homes right now. The more places your property is marketed, the more buyers see your property, the more showings you generate, the faster your home sells.

Selling a home is a numbers game. We will market your listing with high-converting content in multiples places, including our website, home search portals, search

HOW IS YOUR HOME LISTED?Â

engines, and social media sites.

Keller Williams Listing System Premium Realtor Sites MLS Williamson Group Website Social MediaÂ

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ONLINE MARKETING

CUSTOM PROPERTY PAGES

Make a lasting first impression.Â


SOCIAL MEDIA ADVERTISING

We have a strong digital marketing plan allowing us to reach thousands of people to generate interest in your home and attract buyers.

It's more important than ever that your home stands out online and motivates buyers to come see your property for themselves.Â

WILLIAMSON GROUP PROVIDES

Facebook & Instagram Ads for Every Listing

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EFFECTIVE DIRECT MARKETING

We don’t rely on the internet alone. Buyers still find homes through other channels, so we also use proven real-world marketing techniques.

The Williamson Group taps into our close relationships with our fellow Realtors so that we can cast the widest net possible to find the buyer for your home.

Our team believes that we should find you as many prequalified, ready-to-purchase buyers, so that we can get an immediate sale for you. Those buyers are working with real estates already, so we roll out newsletters to agents in our area, broadcasting your home information, inviting the agents to show your home and asking them to send their clients to your open house. 


REACHING BUYERS AT EVERY OPPORTUNITY

Traditional Marketing With A Twist Signage: Approximately 10% of buyers found the property they actually purchased from onsite advertising like signage.

With our additional "Text for More Info" signs, we provide an easy text option for potential buyers that allows us to share property details and never miss a lead.

Open Houses: A percentage of buyers still find their homes through open houses.  We promote open houses through traditional channels and with a

door

knocking campaign. We know 15% of homebuyers are a result of neighbor referrals so our agents canvas your neighborhood with custom door hangers highlighting your property and the open house details.

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STAGING YOUR HOME TO SELL

Staged homes sell

73%

faster and sell for up to 10% more than unstaged homes.

Staging allows you to put on a show for prospective buyers and makes it easy for them to imagine themselves taking the lead as homeowner.

To help you prepare your home for the market, we provide a walkthrough consultation with a staging expert. Your home will look the best and sell faster because of it!  


ON AVERAGE, STAGED HOMES: - HAVE MORE SHOWINGS SCHEDULED - SPEND LESS TIME ON MARKET - SELL FOR A HIGHER PRICE

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PROFESSIONAL HDR PHOTOGRAPHY We partner with Twist Tours, a local company based in Austin, who provides awesome real estate photography, 3D matterport models, and 2D + 3D floor plans.

Their professional photographers utilize the latest in current technology and equipment. Â They stay on top of current marketing trends to ensure we always offer what sellers deserve and buyers want!

Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.


Around look once

9

for

out

homes

your

we send

of

home

Twist

10

buyers

online is

so

staged,

Tours

out

to

take professional-level photographs. 


PRICING YOUR HOME TO SELL Pricing your home accurately is one of the most important decisions you’ll make and the most effective way to ensure a successful sale. The price you select will affect how long your home will be on the market and what the eventual selling price will be.

We won’t tell you the price you want to hear just to get a listing. We have years of experience in the Austin market and will make a strategic decision by using a competitive marketing analysis.

During our analysis, we look at homes that are similar to yours in size and features. We will list information on properties currently on the market, pending properties, sold properties and expired properties. Our CMA will also list a low, median and high price for your home as well as an estimated average number of days on the market.

THE

MARKET

VALUE

OF

YOUR

HOME

IS

NOT:

What you paid for it What you need out of it What you want  What is appraised for in the past What your neighbor’s house sold for What the tax office says it is worth  How much it is insured for  Based on your memories and treasures  The cost to rebuild today 

WHEN

WE

PRICE,

WE

CONSIDER:

Today’s market Today’s competition Today’s financing  Today’s economic condition  Homes similar to yours in size, price, range and age How many months of inventory currently exist  The best price to reach two pricing brackets What new construction in your area can be purchased for 


LISTING YOUR HOME Real Time Updates Until Your Home is Sold

We won’t leave you wondering what we’re doing to find a buyer for your property. We believe in transparency and constant communication, so we give you access to Brivity, our online marketing tool. In a competitive market, you can’t afford to miss a single detail on the sale of your property.

You can decide to receive listing updates daily or weekly via email and our Admin team will call or email you with any updates on the marketing and transaction process of your home.

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NEGOTIATING AND CLOSING When it comes to selling a house, it's important to look beyond the price. When you receive an offer, we work closely with you to review all details so there are no surprises!

Some things we consider:

Is the buyer pre-approved for a mortgage? Are they paying all their own closing costs? Are they willing to forgo a home inspection contingency? Are they putting up a reasonable amount of earnest money? Are they prepared to give you a few days after closing to take possession?

All of these things have value when looking at an offer! 


About Keller Williams

Track Record Williamson Group is proud to be in partnership with the largest real estate company in the United States and the fastest growing real estate company in the world. When you offer a superior level of service, people take notice.

Technology

Through the exclusive Keller Williams Listing System (KWLS), your property is sent to more than 350 online search engines and available on KW’s online network of more than 76,000 sites.

Team Work

Through our company culture, worldwide expansion, and the collective power of marketing by thousands of affiliates, Keller Williams Realty has become one of the best-known and most respected brands in the world.

About Williamson Group We are in the top 1% of Austin Realtors and play to win with competitive, resilient, and humble spirits. 

2017 Triple Gold Medallion Winner

2016 Platinum Medallion Winner

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WORDS OF WISDOM: PREPARING YOUR HOUSE READY TO SHOW 

First impressions are lasting: The front door greets the prospective buyer. Make sure it is fresh, clean, and scrubbed looking. Replace door mats if needed. Keep lawn trimmed and edged, and remove debris from the yard each day. Make sure that the first impression from the exterior of your home is a great one.

Decorate for a quick sale: Faded walls and worn woodwork reduce appeal. Why try to tell the prospect how your home could look when you can show them by redecorating? A quicker sale at a higher price will result. You can’t find a better investment when you’re selling a house than a few cans of paint to brighten up the interior.

Let the sun shine in: Open draperies and blinds, and let the prospect see how cheerful your home can be. Dark rooms do not appeal.

Repairs can make a difference: Make sure appliances are in good working order. Loose knobs, sticking and squeaking doors and windows, warped cabinet drawers, holes in window screens, and other minor flaws, detract from home value. Have them all fixed. Don’t let minor repairs be a buyer’s objection. Many buyers believe there will be ten problems they haven’t noticed for every one they do see.


Fix that faucet: Dripping water may discolor sinks and suggests faulty plumbing. From top to bottom: Display the full value of your home from your attic to basement, to your utility space and garage, by removing all unnecessary items. Make sure storage areas are as neat and clean as they should be. Organize items in cabinets, and remove items to enhance spaciousness.

Safety first: Keep stairways clear. Avoid cluttered appearances and possible hazards.

Make closets look bigger: Neat, well-ordered closets show that space is ample. Remove unnecessary clothes and other items to maximize space.

Bathrooms help sell homes: Check and repair caulking in bathtubs and showers. Store as many items as possible to keep counters clutter-free. Make this room sparkle!

Arrange bedrooms neatly: Remove excess furniture. Use attractive bed coverings. Minimize personal items, including photographs.

Harmonize the elements: FM radio or CDs playing softly, TV off, and all lights on, day or night. Drapes and blinds open in the daytime, closed at night as appropriate. If it’s hot, cool it; if it’s cold, light a crackling fire.

You can sell pride of ownership faster and for more money: It’s called cleanliness, and cleanliness has more buyers than used dirt. Put sparkle in your bathrooms and kitchen, and you’ll take lots more silver out.

Pets underfoot: Keep pets out of the way, preferably out of the house. Many people are acutely uncomfortable around some animals.

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Mission To build a company where we can live a life by design, provide a legacy to our children, and chase growing opportunities. Vision Our company is comprised of a team that cannot envision working anywhere else and our clients are always looking forward to their next interaction with us. Values Our strong family values guide our business decisions. We are grateful for the opportunity to grow a business that is our family legacy. We value our team, business partners and clients as our friends and members of our family. We serve others by working as a team with a positive attitude and family spirit. We lead with love in all our interactions. We value all people. We are good people who care about maintaining open and respectful relationships through honest communication. We play to win with competitive, resilient and humble spirits. We take pride in being a championship team. We are focused on maintaining standards of excellence. Our business dealings are always of the highest integrity. We believe that leaders eat last (instead of "eat last" which is Simon Sinek's token phrase now... we just say, "We believe that leaders share."). We are committed to being charitable and dependable members of our community. Our business and lives are made richer when we share what we have with others. . Every person we interact with is either happier or a better person when they leave us. The difference is determined on how much time we get to spend with one another.

Seller Guide  

Kristen Williamson Williamson Group Real Estate

Seller Guide  

Kristen Williamson Williamson Group Real Estate

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