TO OUR GENEROUS SUPPORTERS: What an honor it is to present the 2012 Annual Report for Wardrobe for Opportunity. We have expanded beyond our wonderful beginnings as an organization committed to supporting women in finding employment by providing a solid professional wardrobe. Today, half of our clients are men and we offer free professional development courses that help community members not only to sustain their jobs, but also to make the kinds of mammoth internal shifts necessary to ultimately transform their financial lives. We continue to offer the stylish attire and image training that leave our clients looking and feeling their best. We partner with our clients to build a community of peer support that they can then utilize to expand their professional options. Their success becomes our success. The strength of our client-base is easy to see when we consider the fact that most of them have survived the ravages of poverty. Our clients are ambitious, hard-working people who face the paradox of a world
that touts effort as a road out of poverty, while often paying the least for the most back-breaking jobs. Wardrobe for Opportunity works with our clients to help them maximize the skills they already have and to execute more effective long-term plans. Community members who graduate from WFO programs learn life-long professional tools that change their approaches to both work and home. Self-reflection, planning, and accountability are core to the training. The dedication of Wardrobe for Opportunity’s stellar staff is met with equal zeal by our supporters. Together with nearly 40 community service agency partners, 200 devoted volunteers, and 100 corporate partners, WFO continues to advance our mission of meeting scarcity with style, and poverty with practical career planning. We offer our sincere thanks to everyone who makes our service to over 2,000 individuals across the Bay Area possible each year.
Please enjoy the success stories of clients as told in their own words by watching the videos below. Let’s continue to show up on behalf of the more than 85,000 people living below the poverty line in Oakland and Concord – and countless others throughout the Bay Area. We are making change by making real, practical, and lasting connections – one individual at a time. Sincerely,
Darice M. Jones Executive Director
Guy Hadnot President, Board of Directors
2013 CLIENT OF THE YEAR VIDEOS
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MISSION & HISTORY
MISSION Wardrobe for Opportunity works in partnership with the community to assist low-income individuals in their efforts to Find a Job, Keep a Job, and Build a Career.
HISTORY Wardrobe for Opportunity (WFO) was founded by Jeri Foster to provide professional clothing and coaching to underemployed and unemployed female job-seekers. Today, WFO offers a complete suite of career development services to help both women and men take ownership of their career path and work toward improving the quality of their lives. Throughout the past 18 years, WFO has expanded and refined programming to meet the needs of over 22,000 low-income individuals. WFO enhanced the Professional Image Program by
establishing Working Wardrobes in 1998 and Interview Workshops in 2007; to compliment these programs, WFO created its Career Advancement Programs, launching Pathways in 2001 and Success Series in 2009. Over the past three years, WFO has committed to sustaining a robust Alumni Program, serving as a hub for empowerment groups, career workshops, a financial literacy program, and most recently, the Alumni Outreach Team. In 2013, WFO released its first set of three-year results from Success Series, which serve as a powerful demonstration of WFOâ€™s role in helping low-income individuals transform jobs into careers.
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FIND A JOB Studies show that hiring is based on subconscious decisions made early in the hiring process, with appearance and confidence considered to be the most essential qualities of professionalism. With high unemployment, job competition has increased, and in response, WFO equips low-income individuals with the tools needed to make a high-impact positive impression on employers. Our Find a Job programs help low-income individuals develop the confidence, experience, and networks needed to secure employment.
2273 PEOPLE SERVED THROUGH OUR PROFESSIONAL IMAGE PROGRAM INTERVIEW WARDROBES: During an hour-long personal styling appointment, a volunteer stylist works with a client to select stylish, work-ready attire. Volunteers provide personalized image and interview coaching. Feeling more confident in their self-image, clients increase their marketability to prospective employers.
WITHIN 45 DAYS OF THEIR INTERVIEW WARDROBE APPOINTMENT:
69% OF CLIENTS HAD AN INTERVIEW 31% FOUND A JOB INTERVIEW WORKSHOPS: In todayâ€™s tough job market, contacts and solid presentation go a long way toward securing employment. WFO partners with local corporations to offer both. Clients practice interviews with up to six industry professionals, refining their interviewing skills and building their professional network.
JEANETTE STRIPLIN, WFO CLIENT After losing her job to budget cuts and caring for her ailing mother, Jeanette struggled to reenter the workforce. She lacked the confidence and presentation skills needed to secure a job. With support from her mother and children, Jeanette came to Wardrobe for Opportunity and increased her marketability through Interview Workshops and a complete Interview Wardrobe. In fact, Jeanette was the first client styled in our new Concord location!
Iâ€™ve gained the skills, poise, and wardrobe to look like and be treated as a professional. Today, she is the office manager at Davita Dialysis, where she is positioning herself to move up within in the company. Jeanette recently returned to WFO for a Working Wardrobe and advocates for WFO in the community. The Find a Job program works!
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KEEP A JOB In conjunction with confidence and professional attire, employers seek individuals with high-level professional and interpersonal skills such as teamwork, time management, and critical thinking. Our Keep a Job programs prepare clients to succeed in their jobs, retain employment, and earn the respect of their colleagues and employers – setting them up for future career growth. PATHWAYS: Throughout the course of six weeks, clients in Pathways work under the direction of a professional trainer to acquire the fundamental applied skills that HR professionals deem vital to succeeding in the workplace. Laying the foundation to excel on the job, clients learn to listen and communicate effectively, resolve conflicts with colleagues, manage time and prioritize responsibilities, work in a team, and prove their professional value. Clients report an increase in job responsibilities, hours work, and salaries.
LEON PETE, PATHWAYS GRADUATE In 2009, Leon Pete lost his job as a mortgage broker and fell into the difficult world of unemployment. Despite his struggle, Leon saw an opportunity to finally pursue his dream of becoming a professional audio engineer. Filled with ambition, Leon enrolled in Pathways, which he says played a vital role in his making a successful career transition.
6 MONTHS AFTER GRADUATION: RETAINED HIGH 86% REPORTED ECONOMIC SELF-SUFFICIENCY 94% EMPLOYMENT AVERAGE SALARY INCREASED BY 20%
According to Leon, Pathways not only improved his communication and workplace skills, but helped him to take control of his life.
WORKING WARDROBE: Newly employed clients return to WFO to receive a week’s worth of professional clothing – ensuring they have the resources to remain confident in the workplace and focused on excelling in their new job.
Now gainfully employed, Leon continues to utilize his Pathways training. Skills he learned in Pathways inspire him to actively seek and seize opportunities that advance his career. An outspoken Pathways advocate, Leon explains that Pathways taught him to put his long-term and short-term goals into practice. The course reaffirmed that he can achieve whatever he sets his mind to.
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BUILD A CAREER While equipped with the technical skills and ambition to perform well at work, many low-income individuals find themselves stuck in entry-level positions and lacking the financial skills necessary to improve their economic health. Our Build a Career programs help clients to establish long-term career goals, develop leadership skills, grow professional networks, and acquire the financial training needed to achieve economic self-sufficiency. SUCCESS SERIES: Success Series clients engage in three months of classroom training and work one-on-one with a professional career coach. Clients develop and implement strategies to achieve their career goals. In 2012, we conducted our first three-year evaluation of our 2009 Success Series program. While the national unemployment rate was on the rise from 7.7% to 8.3% between 2009-2012, our 2009 gradates accomplished the following:
THEY HAVE A SUPPORTIVE PURSUED MORE 100% FEEL PROFESSIONAL NETWORK EDUCATION & TRAINING 80% HAVE 80% RETAINED EMPLOYMENT 19% INCREASE IN SALARY ALUMNI PROGRAM AND FINANCIAL LITERACY: To ensure clients stay engaged with WFO, each other, and their professional development, WFO offers a dynamic Alumni Program that includes peer empowerment groups, financial literacy and asset-building programs, networking events, career coaching, and leadership opportunities within WFO. STYLE FOR A STEAL EVENTS: These bi-annual events empower clients by providing opportunities to purchase professional clothing at a low cost.
UCAL KENNARD, SUCCESS SERIES GRADUATE Ucal grew up in neighborhoods where it was difficult to surround himself with career role models. With unmitigated perseverance, however, Ucal became the first person in his family to graduate college, earning a degree in Business Administration. Determined to advance beyond low-skill, low-wage positions, he has proactively pursued professional development opportunities, one of which was coming to Wardrobe for Opportunity. Since then, Ucal has successfully completed Pathways and Success Series.
[Success Series] redirected my way of thinking and helped me assert myself in the workforce. Iâ€™m more aware and sharp on the job. An active WFO alum, Ucal was the iconic figure in our 2013 Spring to Success Luncheon marketing campaign and was also a featured client in the Menâ€™s Wearhouse National Suit Drive. In addition to continuing to refine his skills in Interview Workshops, Ucal participates in diverse speaking opportunities like Professional Image Program presentations. Recently, Ucal secured an Office Services Coordinator position at Cost Plus World Market, where he is excited to advance his role within the company. He also plans to further his education. Ucal credits WFO for helping him define his career ambitions, refine his professional skills, and prepare him to go after his goals.
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2012 PARTNERSHIPS WFO’s success comes in large part from its strong reputation across the community with support from prominent Bay Area companies, leading foundations, local government, and nonprofit organizations. Our partnerships ensure that we are able to reach individuals from a variety of backgrounds, all of whom are seeking to build a stable and successful career. In 2012, WFO was proud to partner with the following organizations:
NONPROFIT PARTNERS GOLD PARTNER Rubicon
Abode Services Carrington College California San Leandro Site Goodwill Homeless Services Oakland Oakland Housing Authority VW One Stop
Adult Career Services C/O Oakland Pic Alameda Point Collaborative
America Works Bay Area Community Services Beyond Emancipation BioTech Partners Carrington College California Emeryville Civicorps Schools Coro Everest College Hayward First Place for Youth Heald College – Hayward Oakland Pic The Stride Center Year Up
PAY AS YOU GO
Alameda County Social Services Alameda Housing Authority Alameda County Independent Living Skills Program Bonita House Center Force Department of Rehabilitation East Bay Community Recovery Project East Bay Community Services First Ame Church Oakland Goodwill Homeless Services San Francisco Mac’s Children and Partnership Family Oakland Oakland Unified School District
San Francisco Conservation Corp Students Rising Above Upwardly Global SF
Martinez Adult Education ROP - Tri-Valley Michael Chavez Center
BANK OF THE WEST GRANTEE
CCC East Bay Works - Concord Opportunity Junction STAND
CORPORATE PARTNERS AAA Abbott Laboratories Accenture Alexander & Baldwin Foundation Ameriprise Financial Archer Norris Bank of America Bank of the West BART Bay Medical Management BDO USA Broadway Plaza Burr Pilger Mayer, Inc. CB Richard Ellis Charles Schwab Chevron Corporation Cisco Systems Foundation Citrix Women's Informal Network Clorox Corporation Con Agra Foods
Danville/Sycamore Valley Rotary Dean & Margaret Lesher Foundation Delong Sweet Foundation Diablo Magazine Dow Chemical DS Waters of America DSM Biomedical Eileen Fisher EMC Corporation Enterprise Holdings Foundation Equinix Ernst and Young Fremont Bank Genentech Glenview Women's Club Google Heritage Bank of Commerce Host-a-Purse-Party Insurance Industry Charitable Foundation JX Foundation
Kaiser Permanente Lincoln Financial Advisors Livingston Law Firm Lowell Berry Foundation Marsh Insurance McMullen Boutique Mechanics Bank Men's Wearhouse National Association of Insurance Women Nestle Dreyer's Grand Ice Cream, Inc. O'Melveny & Meyers Pacific Gas & Electric Pacific Union International Pandora Robert Half International Safeway Salesforce SAP Securities and Exchange Commission Sidney Stern Memorial Trust
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Soroptimist International of Oakland Strive for Change Foundation Style Kouncil Sunset Development Company Taleo The Dow Chemical Company The Ritz-Carlton, San Francisco The Westin St. Francis Union Bank United Way of the Bay Area US Bank vCom Solutions Washington Township Medical Foundation WD Foundation Weil, Gotshal & Manges LLP Wells Fargo WideOrbit Women of Temple Sinai Workday Y & H Soda Foundation
2012 FINANCIALS WFO is proud to present our final 2012 financials. WFO consistently strives to be as efficient and effective as possible, leveraging volunteers, in-kind donors and partners to provide the great impact for our community.
2012 EXPENDITURES BY DEPARMENT
2012 TOTAL EXPENSES
STATEMENT OF FINANCIAL POSITION 2012 Assets Liabilities Net Assets
654,535 11,072 643,463
STATEMENT OF ACTIVITIES 2012
SUPPORT & REVENUE Unrestricted Donations Unrestricted Grants Restricted Donations Partnership Fees Special Events Net Revenue Style for a Steal Events Consignment Income Gains & Interest Income Donated Income Total Support & Revenue
41,239 275,390 97,400 73,590 51,943 19,313 25,216 279 170,576 754,946
EXPENSES 2012 Program* Management & General Fundraising Total Expenses
Management & general $43,906
2012 TOTAL REVENUE
5.5% Individual $41,239
808,867 43,906 76,189 928,962
Earned income $118,119
22.6% In-kind contributions & donated clothing $170,576
6.9% Events, net of expenses $51,943
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2012 SUPPORTERS $50,000+
Chevron Corporation Walter and Elise Haas Fund
Genentech Morris Foundation Y&H Soda Foundation
Ameriprise Financial Bank of the West Dean & Margaret Lesher Foundation Delong Sweet Foundation George H. Sandy Foundation SAP Strive for Change Foundation Thomas J. Long Foundation US Bank Wells Fargo
AAA Alexander & Baldwin Foundation Archer Norris Bank of America Bowe, Eleanor Broadway Plaza Burger, Barbara Burr Pilger Mayer, Inc. CB Richard Ellis Chritton, Susan Cold-EEZE Community Safety Foundation Diablo Magazine Doering Family Foundation Dow Chemical Company DS Waters of America LP - Donor Eileen Fisher, Inc. EMC Corporation Enterprise Holdings Foundation Fremont Bank Gellert Foundation Glenview Women's Club Guy, Susanne Heckler, Paula Donor Horn, William Housteau, Brent Insurance Industry Charitable Foundation Kaiser Permanente Lincoln Financial Advisors Lowell Berry Foundation Mackenzie, Jane Mechanics Bank Men's Wearhouse Pacific Gas & Electric Price Charitable Foundation Pryor, Paula Safeway Foundation Sidney Stern Memorial Trust Slavin, William and Martha Soroptimist International of Oakland Sunset Development Company Tennenbaum, Jay
TJX Foundation Union Bank United Way of the Bay Area Van Buskirk, Laurie Vielman, Ivonne Washington Township Medical Group WD Foundation Weller, Maria
Altman, Sondra Barry, WM Bennett & Co. Consulting Blackwell, Sharon Brooks M.D., Albert Buckley, Patchen, Riemann & Hall Charles Scwab Foundation Crosspoint Realty Services Ferguson, Betsy Fettner, Lisa Fitzsimmons, Brian Foster, Geraldine Gaskin, Jenise Green, Mike and Sue Green Hemming, D Carter Heritage Bank of Commerce Herza, Sue Ellen Jackson, Cynthia Levy, Karen Lohec, Erin Manning, Becky Mcmullen, Sherri Merrill Lynch Nestle USA, Inc. Oakland Unified School District Oracle Pate, Lindsey Perez, Carmelita Pynn, Abigail Ritchey, Sharon & Don Robert Half International Smith, Michelle ThinkResults Marketing Trzesniewski, Janet Vose, Elizabeth Watson, Kim
$100+ AC Lordi Corporation Alan, Steven
Alter, Harrison American Red Cross Bay Area Chapter Anstrand, Margaret Anstrand, Susan Argentieri, Marie Armstrong, Robert Baron, Roberta Beasley, Susan Bell, Ken Bennett, Linda Berlin, Tammy Better, Jeffrey Bhatt, Kamaliniee Blick, Marilyn
Brown, Donna Burroughs, Susan Byrne, Chris CA State Employees Charitable Campaign Caplan, Bruce Carolyn Pope Designs Carvalho, Kristie Chan, Vanessa Chandler, Karen Chen, Alexander Chiasson, Carol CISCO Charitable Program Cisco Systems Foundation Clark, Nancy Clark-Phillips, Nancy Collins, Julie Cutler, Trent Daniels, Barbara
GUARDIAN CIRCLE The Guardian Circle is a special group of WFO’s most dedicated supporters who make a sustaining financial contribution, above and beyond their established commitment to assist individuals on their path to economic self-sufficiency. Carvalho, Kristie Chritton, Susan Jones, Darice Foster, Jeri Guy, Sue
Heckler, Paula Le Blanc, Jennifer Olson, Dave Packard, Vera
ANGEL INVESTOR WFO’S Angel Investors make a significant contribution in order to ensure the long-term sustainability and impact of our organization. We thank them for helping us to continue working towards a vision of economic self-sufficiency for every individual in the Bay Area. Horn, Nick and Pamela Packard, Vera Slavin, William and Martha de Urioste, Janet de Urioste, Kristen Deas, Pamela Densmore, Rozann Denver, Kristin Deutsche, Patty Deutshce, Monika Dixon, D'Andrea Dommer, Jan D'Onofrio, Carol Dorband, Wendy Dornsife, Dana Dosker, Sandra Draney, Virginia Dreher, Deborah Earth Tribe Designs Eckhardt, Shireen Equinix
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Exadel Farasati, Lauren Farmers Insurance Group Ferrer, Laura Flaiani, Kristin Folsom Street Events Fortner, William Garcia, Antonia Gass, Jane Ann Gaylord, Lin Gerson, Susan Gholston-Edwards, Marissa Gin, Winnifred Gonzales, Cecilia Gonzales, Luis Gonzalez, Jill Green, Catherine Gurule, Celeste Hadnot, Guy Hall, Marlene Ann Harrington, Dale Haskew, Loella Hennessy, Keven Hewitt, Kathy Hoffman, Linda Hopson Dommer, Janet In Style Collections Joseph, Albert & Maxine JP Morgan Chase & Co. Jung, Raymond Kalan, Debra Kane, Michelle Kaplan, Barbara Kaplan, Marjorie Kaplan, Roy Kaufman, Elaine Keast, Barbara Kennedy-Riske, Patricia Kidd, Susan King, Michelle Joy Kivel, Amy Klug, Kelly Laskey, Shannon leck, Linda Leeman, Dena Leung, Anne Lopez, Maribel Maas, Jeff Manuhutu, Santi Matzen, Julia Mazzanti, Martin McClure, Chris McDevitt, Mary McShannic, Meghan Merchant, Carole Messier, Heather Metzger, Judy Miller, Dottie Miller, Phyllis Mission Pipe Shop Moody, Sandra Mora, Emily Murphy, Jade Hernandez
Murray, Colleen Nelson, Maria Ngeow, Ping Olan, Victoria Olson, David One PacificCoast Foundation Orinda Woman's Club Packard, Vera Palmer, Ruth Paulson, Carolyn Peiser, J. Virginia Peridot Phillips, Nancy Clark Pickerell, Debra Porche, Lesa Prater, Penny Lynn Rangel, Rebecca Reeves, Becky Reilly, Jean Riske, Patricia Rodrigues, Fernando Ross, Laurel Rubin, Sandra Ryan, Michelle and Robert Ryan, Robert Santon, Judi & Ted Sherwood, Laurie Smith, Judith Smith, Ron and Judy Soledad-Nelson, Maria Solomon, Melinda Splane, J. D. Swee-Ping NgeowTalbot, Matthew The Gap Tom James Company Toyama, Susan Trzesniewski, Alex Turman, Renee Tuttle, Kathleen Van Shuff, Jeanne Van Sickle, Debra Walker, Andrea Walker, Jill Walter, Lynne Weber, Jeff Well Fargo Community Support Campaign Wilkinson, Jo Anne Wirth, Julie Woehl, Sandra Wong, Michael Yesavage, Robin
Bank of America Bank of the West Chevron Kaiser Permanente Lincoln Financial Advisors JP Morgan Chase & Co. Wells Fargo
IN-KIND DONATIONS ($5,000+) Diablo Magazine Men’s Wearhouse
BOARD & STAFF 2012 BOARD OF DIRECTORS GUY HADNOT, PRESIDENT
Director, Consumer Product Development and Customer Experience for Health, Health Net
ROBERT ARMSTRONG, VICE PRESIDENT
2012 ADVISORY BOARD
ALBERT L. BROOKS, MD, BOARD MEMBER Chief of Medical Services, Washington Hospital in Fremont
JAIME KEANE, BOARD MEMBER
Senior Security Architect, Oracle Inc.
Vice President, Relationship Manager, National Banking Division, Bank of the West
JEANNE VAN SHUFF, CPA, CVA, CO-TREASURER
VERA PACKARD, MD, BOARD MEMBER
Manager, Tax Practice Group, Burr Pilger Mayer, Inc.
Executive Director, HERS Breast Cancer Foundation
KRISTIE CARVALHO, CPA, CO-TREASURER
MICHELLE SMITH, BOARD MEMBER
Senior Tax Manager, Burr Pilger Mayer, Inc.
Director of Operations, Washington Township Medical Foundation
SUE GUY, SECRETARY
NATE THOMAS, BOARD MEMBER
Chief Human Resources Officer, Fred Finch Youth Center
Small Business Specialist, US Bank
DAVID G. OLSON, CHAIR LINDA BENNETT SUSAN CHRITTON DONNA DARLING JAN DE URIOSTE SUE GREEN CYNTHIA JACKSON CAROLYN ROVNER JAY TENNENBAUM JILL WALKER SANDY WOEHL
KRISTIN ASHURST, BOARD MEMBER
Director, Human Resources & Employment Counsel, Peets Coffee & Tea
21012 STAFF DARICE JONES
Manager, Find a Job Programs
Manager, Build a Career Programs
Development & Marketing Coordinator, AmeriCorps VISTA
Outreach Coordinator, AmeriCorps VISTA
Professional Image Program Coordinator, AmeriCorps VISTA
DONNA SOUZA Manager, Corporate Partnerships & Events
HANK RAMIREZ Program Specialist, Community Partnerships
PHOTO & GRAPHIC DESIGN CREDIT Nichole Aquino - 2013 Development & Marketing Coordinator, AmeriCorps VISTA
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