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INSIGHTS 2015

PETER DAVIS REGIONAL DIRECTOR ANZ, ELEMENT14

What do you see as the single biggest challenge facing your industry in the year ahead? With local manufacturers competing with production in lowercost markets, maintaining inventory and local customer service is no longer enough to meet client expectations. To be the preferred electronics distributor, businesses need to provide a wide range of in-stock, value-for-money products with fast delivery, exemplary local customer support and value-added services that meet customer needs. For a local industry to compete on a global stage where technologies are constantly evolving, we have to be one step ahead at all times, and listen to our customers’ needs. Engineers and purchasing professionals are now looking to the distribution industry to supply end-to-end solutions; in order to successfully innovate and see their designs through to production, they want information, research, products, collaborative working and manufacturing services all in one place.

What do you see as the two or three biggest growth opportunities for your customers in 2015? Adopting new electronic trends to stay at the forefront of technology innovation will be critical in 2015. Suppliers are now launching new products at a faster rate than I have seen in my 20-year career, and the ability to keep up with product launches gives customers a competitive advantage in the market. At element14 we nurture the relationships with suppliers to provide our customers access to the latest products; this is one of our key strengths. The Internet of Things, industrial automation, robotics, wearable tech, renewable energy and 3D printing are all high-profile trends gaining momentum as we prepare for 2015. The new high-growth segments present huge opportunities for expansion in the electronics industry and we plan to support our customers’ needs in this space.

What do you feel are the three most important things your customers are looking for in a supplier? For me this question is simple and not unique to the electronics industry. Customers look for an all-inclusive supplier who can provide a wide range of in-stock, value-for-money products with fast delivery, exemplary local customer support and value-added services. In today’s competitive market it’s easy for customers to shop around for the product and service they require. Engineers in Australia have changed the way they purchase electronics immensely in the past decade. With project design and maintenance and repair time frames shrinking, there’s greater pressure on all aspects of the supply chain to perform at their best. Fast delivery is now a necessity for customers.

Customers want to order the quantity they need from small to higher volumes in a way that is most convenient for them.

What are your customers demanding of you more today than five years ago, and how will you meet these requirements in 2015? Our customers want continual improvements in terms of breadth of products, technical support and local inventory for fast delivery. Providing a comprehensive database of technical information and a wide spectrum of design resources to support engineers through the entire design cycle is also essential. From design concept to research and specification, on to prototyping and testing and finally manufacturing, our customers are demanding all-round support for each step of the cycle. At element14 we understand what engineers need and how they operate, and we aim to provide electronic design solutions for the entire design cycle.

What new and innovative technologies do you see emerging in your field of business in 2015, and how will they help your customers? Customers are ever more depending on the electronics industry to support their designs from prototyping through to production. This shift is encouraging the electronics industry to evolve from a product-based business model to a comprehensive resource for customers aiming to support design creation from start to finish. This has led in our case to the development of the element14 Community and, more recently, the element14 Design Center, where customers can access complete end-to-end design solutions, including product data, content and software downloads as well as directly interacting with peers and technical experts to get their questions answered.

Pete joined the Premier Farnell group of companies in 1993, and in 1995 was appointed to lead Product Management, Marketing and Inventory teams throughout Europe and Asia. Over the next 10 years Pete held various senior management roles within Premier Farnell and in 2009 arrived in Sydney to lead the Australia and New Zealand business as Regional Director ANZ. Over the last six years Pete has led the business through the 2010 rebranding to element14, producing new service offerings and partnerships with suppliers.

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