“I am trying to create a business I would feel comfortable with my daughter visiting.” teaching them what they can do themselves, and what needs to be handled by a mechanic. For added convenience, Lambert Tire also offers a concierge service for women. They will pick up your vehicle, bring it back to the shop for repairs or maintenance and return it afterward. From purchasing tires and tire rotation to oil changes, front end alignments, brake work and roadside assistance, Lambert Tire Company's services are vast and address a variety of issues. You can also be assured that you will be provided reliable and honest work at a fair price, and you will never be taken advantage of, overcharged or offered a service or repair that isn't necessary. Lambert Tire serves all of Carrollton, Villa Rica, Bowdon, Bremen, Whitesburg and the surrounding areas. Their business hours are Monday through Thursday from 7:30 a.m. to 5:30 p.m. and Fridays from 8 a.m. to 5 p.m. To participate in one of their free Ladies' Auto Clinics, email lamberttireco@gmail. com or call 770.832.9465. WGW: What is it about your business that makes it different?
AE: We don’t tell customers that it is important to support local independent business because it generates 70 percent more local activity per square foot than big-box retail. We don’t go up to every customer and spew out local business facts like, 'Hey, for every dollar you spend it puts 30 percent more back into a local economy. It helps my employees live locally. Those dollars are spent and recycled within the area.' But, those are inspiring facts that everyone should be aware of. Millennials get a lot of flack for this obsession with local this and local that. It’s easy to make fun of, but a lot of people don’t realize the actual benefits of it. A town without distinctive independent local businesses is no town at all, but sadly, that seems to be the way of it these days in most of America. As I planned for the renovation of the store as well as the branding, I kept this in mind, as well as now there are more women drivers than men, so of course there are more women than ever making automotive-related purchasing decisions. It takes a combination of creativity, community and old school know-how for an independent local business to stay relevant, and it also takes the half of
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