Lambert Tire Company has been redesigned with the female consumer in mind.
Photo by Tim McClain
During the refurbishing, Ash kept his vision of a "female-friendly" establishment top of mind. When a woman walks into Lambert Tire Company today, she is met with an environment akin to a coffee shop – complete with gorgeous wooden bars, vintage metal seating and beautiful lighting that includes a lit sign with Lambert's vintage logo Ash created last year. And the pièce de résistance? A coffee bar stocked with delicious Jittery Joe's coffee. It is important to Ash and Mark that women feel welcomed and accepted in an environment that women may sometimes perceive as intimidating and frightening. Lambert Tire has recently implemented a free Saturday Ladies' Auto Clinic designed to teach women what they need to know about how their vehicles work and how they can keep their cars running smoothly. The clinic focuses on general vehicle maintenance and emergencies such as checking the air pressure in tires, adding coolant, how to jump-start a car and changing the air filter. The clinic also helps women learn things to look for when purchasing a vehicle. All of these services are offered in a warm, friendly environment where there are no dumb questions or embarrassment due to lack of knowledge – Lambert Tire's goal is simply empowering women to take charge of their vehicle maintenance and repairs by
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