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wstyle by westfieldfashion

fall trend alert

style survey

check out the latest fashions from

Define your style See page 12

Win a trip to neW york

Westfield style tour

Mercedes-Benz Fashion week

westfield Brandon Fri & Sat, Oct 8–9

free perSOnal

cOnSultatiOnS with professional stylists

free MakeOverS special gifts & more

stacy london’s Fashion & Beauty tips See inside for details

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Contents 4

tell it like it is

5

fAll trends

6

where to weAr it

An interview with stacy london

Check out the latest trends from new York’s Mercedes-Benz fashion week

dress Your Best for fall occasions

10

10

BeAutY

12

3 steps to stYle

Makeup tips to feel fabulous for fall

What’s Your Style? survey Style Recipe – head to toe cheat sheet to get you shopping Westfield Style Tour – Get styled or madeover by professional stylists

14

shop on

5

westfield fAshion shopping directory

stacy london (cover photo) courtesy of Brian doben. 2

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weStFielD Style tOur october 8–9 fri 1pm–8pm sat 11am–8pm dick’s sporting Goods Court

free consultations with professional stylists free Makeovers

visit the Westfield style tour to check out fashions from retailers such as:

see page 12 for full details

hit the road win a trip to new York’s Mercedes-Benz fashion week february 2011 package includes: • Airfare from anywhere in the continental united states • 2-night stay at a premium hotel in nYC • day of pampering for 2 at one of nYC’s hottest salons • dinner for 2 at one of the nYC’s trendiest restaurants • 2 tickets to a show during Mercedes-Benz fashion week − february 2011

free $20 Westfield gift card with $200 in same-day receipts* from westfield Brandon.

enter-to-Win a $2,500 shopping spree package includes: • 3-hour consultation with a stylist from the westfield style tour • $2,500 westfield Gift Card

plus, win fabulous prizes from westfield retailers. no purchase necessary. Visit the westfield Management office or westfield.com for shopping spree and other local prizes official rules. By entering this contest, you are signing up to receive emails from westfield.

*present at least $200 in same-day receipts from fashion retailers listed in westfield style Guide to receive a westfield Gift Card valued at $20. offer valid only during event hours at the westfield style tour on october 8–9. Must be redeemed at westfield style tour kiosk. Visit the westfield Concierge or westfield.com for additional details and official rules.

like us on facebook facebook.com/westfieldBrandon

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tell it like it is an interview with

Stacy London

weStFielD: which of this season’s trends do you think are the easiest for people to incorporate into their wardrobe?

weStFielD: what are some tips you have for shoppers looking to get a runway look on an off-runway budget?

Stacy: Cinching your waist will be a cinch. (ha ha.) using belts, fitted jackets and fuller skirts will help you define a waist and create the sought after hourglass silhouette this season. Military is still uber on trend and easy to do for casual weekend with a great pair of cargo pants. Add a chunky knit to the mix this year for mixing in new texture.

Stacy: know where to invest your money. spend more for classic items with a twist that will last over time, and less on trendy pieces that you want for a season. Almost every trend will come out at different price points. decide your shopping budget ahead of time and know what you are willing to spend on seasonal pieces.

weStFielD: with monochromatic looks dominating

weStFielD: when shoe shopping, are there any hard and fast rules that you live by?

the runways, what tips can you give to help people stand out in a crowd? Stacy: when wearing a monochromatic look,

consider other ways to make your outfit stand out and create visual interest. the cut of your clothing is always most important but consider using texture (like tweeds or knits) and shine (embellishment or metallics) to take monochromatic to the next level.

Stacy: the higher the heel, the closer to God....i’m kidding. Make sure the shoe feels comfortable, obviously. that your toes aren’t smushed, that your heel doesn’t slip. if the soles are smooth after i buy them, i usually score the bottoms with a key, to create a little traction when i walk. i wear new shoes around the house for a bit before wearing them out. i wear them in a bit and mold them to my feet.

weStFielD: when helping someone look for the perfect outfit for a specific occasion, how do you recommend they approach their shopping trip?

weStFielD: How does someone develop their own

Stacy: Always AlwAYs shop in outfits. whether you

Stacy: developing personal style takes practice,

are looking for one piece or a whole ensemble, trying clothes on in outfits gives them a context. they will show you what pieces work best together and if you might have something like them in your closet and if not, then it is always wise to buy and ensemble and break it up with pieces you already own later. if you buy something that goes with nothing it will sit in your closet!

time and work. You have to understand your body type and lifestyle to determine what will look best on you in any given season. You must give yourself the time to shop wisely and well. Great style comes from self-knowledge. knowing when to say no to a trend is just as important as knowing when to say yes. i think my style is classic with an edge. i like mixing hard and soft styles.

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personal style? How would you describe yours?

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Fall trends from

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5

CinChed wAist fall into the cinched waist trend that will accentuate a small waist and help create one if needed. Belts of all shapes and sizes were seen on the runway so you can wear one that’s right for you.

2

dressed up Minis Minis came adorned with fringe, tiers and in the latest metallic tones this season just begging he best for a night out. the way to show off your textured tights is with these higher hemlines.

4

Colored tiGhts tights are the saving grace of skirts and dresses when the temperature drops and the models strutted in saturated hues and printed tights up and the runway. tights keep this season’s minis looking stylish and never inappropriate.

6

MonoChroMAtiC it can be hard to look sleek in fall with so many pieces and layers, but a monochromatic look accomplishes just that. if you’re keeping all the same shade throughout the look, mix up the textures or go for shades of the same color to add flair to this trend.

Mixed textures it’s time to play nice! sequins, lace, wool, velvet and chiffon now have something in common when you mix and match textures to create an outfit that shows personality.

unexpeCted ACCessories Give onlookers some eye candy with an unexpected accessory like a fur (or faux) purse or cropped leather driving gloves. some outfits are made by how you accessorize – so don’t be afraid to start with a statement necklace and style backwards. 5

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Where to

Wear It

From runway to reality, let Westfield help you dress your best this fall. Visit the Westfield Style Tour to have a professional stylist create your own personal look for each occasion.

oCCAsion 1

Dove knit fingerless gloves with black leather thumb strap H&M

Sports Spectator there’s nothing like watching an outdoor game, but be prepared and layer up with chunky knits. this season’s patterned tights in your team’s colors are fun way to be festive. Silver dog tags FOrever 21

Grey knit tights FOrever 21

Multicolored southwest print sweater H&M

Charcoal tweed shorts H&M

Gold feather earrings FOrever 21

Canvas floral print carpet bag FOrever 21

Free Stuff!

$10 westfield Gift Card with $200 same-day purchase at westfield retailers. see westfield.com for more details.

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Stacy says: layering and casual doesn’t have to look messy. keep it clean and chic with a pair of cargo pants and a neutral color palette. open toe booties, especially with a thick sole, are great for a rugged but urban look.

oCCAsion 2

Brunch with Friends weekends call for relaxing, and there’s no better way than a laid-back brunch with friends. layers are your go-to look to be ready for any weather, and it’s the perfect time to use your friends as a sounding board for unexpected accessories.

Military style khaki jacket new yOrk anD cO.

Shirt and Vest new yOrk anD cO.

Dusty Rose silk button down BeBe

Cotton scarf H&M

Grey lightweight cardigan FOrever 21 Olive silk-cropped cargo pants BeBe

Multi metal leaf necklace FOrever 21

Tortoise glasses FOrever 21

Faux croc handbag cOacH

get your own look at the Westfield style tour Free consultations with professional stylists available Friday and Saturday. Caramel open toe bootie FOrever 21 7

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Where to

Wear It oCCAsion 3

Metal cuff with Charcoal stones FOrever 21

Date Night keep it simple and opt for a monochromatic look when dressing for a night on the town. A neutral palette provides a great canvas to mix and match shiny accessories, adding glimmer to your outfit. Add a cropped knit or jacket to combat those chilly fall evenings.

Dusty rose jumpsuit BeBe

Grey jewel ring FOrever 21 FO

Grey bucket bag H&M

Crystals on black silk FOrever 21

Multi metal bangles H&M

Grey faux snakeskin bag H&M Suede lace sandals cOacH

Nude open toe wedge FOrever 21 8

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Stacy says: Go for shine or animal print this season. short minis still rule for evening. sky high platforms help to make your legs look a mile long. keep the accessories simple but bold, with rhinestone, jet, or metallic.

oCCAsion 4

Holiday Mixer letting loose isn’t just for the dance floor... Create a playful look by wearing a tiered mini that’s cinched at the waist. or dare to dazzle in a metallic sheath that will stand out in a crowd.

Multi size Indian bracelets new yOrk anD cO

Blue ruffle dress FOrever 21

Black jewel earrings FOrever 21

Silver metallic clutch nine weSt

Metallic dress H&M

Black studded patent belt BeBe Stretch rhinestone bracelet FOrever 21

Metallic strappy sandal FOrever 21

get your own look at the Westfield style tour Free consultations with professional stylists available Friday and Saturday.

Black leather clutch nine weSt

9

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This season’s

BeAutY tips 1

Stacy says: never overdo it. pick one focal point on your face to highlight and stick to it, eyes, lips etc. And always carry lip gloss and concealer. Change up your make-up routine as you age because different products have different benefits. take good care of your skin because that’s what everyone sees first, your whole life long. And drink water, which i don’t do enough, but i know you should.

ABout fACe natural complexions rein the runway. the trick to a flawless face is primer mixed with brightening concealer. use a matte finish for oilier skin. rosy cheeks are the perfect match.

2

Brunch with Friends: Arrive fresh-faced with rosy cheeks and keep lips bare so you can nosh on your brunch and sip mimosas!

3

sMolderinG eYes strong eyes shadowed in greys, deep plums and khakis. Go for this season’s cleaner look with just enough eyeliner on the top lid to make your eyes pop.

lusCious lips kiss summer’s nude lips goodbye, this season there is a shade for any mood. perfect the pout with light peach, pink, coral or orange lips. if using lipstick, apply a gloss on top. remember that stand-out lips are best with a natural look on the rest of the race.

Holiday Cocktail Party: Go for a smokey eye in a shade that complements your ensemble and glossy coral or orange lips.

4

MAtte nAils set a trend with the updated french manicure that couples two bold colors or go neutral in heather-grey. fall calls for dark nails, but this season sans shine– stay current with matte colors!

10

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at tHe weStFielD Style tOur from retailers such as:

weStFielD Style tOur october 8–9 fri 1pm–8pm sat 11am–8pm dick’s sporting Goods Court

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free consultations with professional stylists free Makeovers

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3 Steps

to style!

1

coMplete the style survey answer the questions below to find your style.

which Style profile best reflects your taste?

uptoWn glam

urban romantIc

You have a classic style that is more lady-like and less edgy, but always pulled together. Your wardrobe is full of feminine details and shapes.

You have an inherent sense of incorporating the right trends in an effortless and authentic way. This laid back approach means you aren’t afraid to mix and match to create a unique look.

trendsetter

stylIsh chIc You prefer to be polished and stay away from looks that are too busy. Less is more, solids or muted prints suit you best and an empire waistline keeps you looking streamlined.

You can pull off a runway to real life look with gusto, because your attitude matches this profile. Your experimental fashion sense keeps you ahead of the curve and the first to don the latest trends.

which shape best represents your body type?

pear

apple

hourglass

rectangle

what occasion(s) are you looking to be styled for?

holIday mIxer

brunch W/ FrIends

at the oFFIce

sports spectator

12

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go to the Westfield style tour

2

Meet with professional stylists who will put together a complete look suited to your taste.

3

start shopping! take your personalized Style Sheet and hit the mall. Special offers await as you complete your look.

My style:

top/dress: pAnts/skirt: ACCessories: JewelrY: shoes:

My beauty:

Get you r look to

eYes:

day!

Westf i st yle eld tour octob

lips:

er 8 –9 Fri 1p m– sat 11a 8pm m– 8pm dick’s s por ting goods cour t

Cheek: skin:

(place y

o ur ph o

to here)

styled by: Makeup by: 13

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shop on

You’ve got the look, now get the goods. Westfield Brandon Guide to Women’s Fashion & Beauty 1 Abercrombie 2 American Eagle Outfitters 3 Aeropostale 4 Bakers Shoes 5 Bare Escentuals

6 bebe 7 The Body Shop 8 Body Shop (clothing) 9 Buckle 10 Caché 11 Charlotte Russe

12 13 14 15 16 17

Chico’s Clarks Coach Coldwater Creek DSW Shoes Express

18 Flip Flop Shops 19 Forever 21 20 Fossil 21 G by Guess 22 Hot Topic 23 Kiehl’s (Dillard’s)

26

30

Register to win a shopping spree at participating retailers. See Westfield Concierge for details.

39

36 35

33

37 34 31

32

6

38 15

27 29 Restaurant Courtyard

28

Westfield Style tour Dick’s Sporting Goods Court Fri 1pm–8pm Sat 11am–8pm

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24 25 26 27 28

Lane Bryant The Limited LOFT Lucky Brand Jeans LUSH Handmade Cosmetics 29 Metropark

30 31 32 33

New York & Co. Quiksilver Sephora Solstice Sunglass Boutique 34 Swim n’ Sport 35 Tilly’s

36 Torrid 37 The Walking Company 38 White House | Black Market 39 Windsor

9 2

elevator escalator restrooms

Restaurant Courtyard

Westfield concierge

Westfield management office

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WStyle: Westfield Brandon Edition