M AY 2 011 |
The Monthly Magazine of the League of California Cities
Redevelopment: See It Work p.13 Make Your Voice Heard p.4 Economic Development & Sustainability p.8
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Calendar of League Events
Executive Director’s Message
By John F. Shirey
What’s the Measure of a City’s Success?
Redevelopment revitalizes local economies and puts people to work.
By Chris McKenzie Economic development is city officials’ number one job.
Legislative Action Days: Make Your Voice Heard Local officials come together for this event to show strength in numbers.
News from the Institute for Local Government
Using Economic Development to Support Sustainability By Steve Sanders Cities can pursue sustainability and a strong local economy by attracting the right kinds of investments.
California Cities Helen Putnam Award for Excellence Lancaster’s Economic Stimulus Package Pays Dividends 19
Stories provide a compelling way for local officials to convey key information.
Declaring a State of Emergency: What You Need to Know Declaring a state of emergency is an essential step for local governments dealing with disasters.
The Value of Sharing Your Agency’s Story
By Joan L. Cassman and Cecilia M. Quick
By Eva Spiegel
How Redevelopment Works for California’s Communities
Beaumont’s Economic Stimulus Program Produces Results 20
Professional Services Directory On the Cover: Courthouse Square, Redwood City Photo: Jerry Pierce
Register Now for the League’s Annual Conference! The League of California Cities 2011 Annual Conference & Expo will be held Sept. 21–23, in San Francisco. Visit www.cacities.org/AC for program information and to register online.
President Jim Ridenour Mayor Modesto
1400 K Street Sacramento, CA 95814 (916) 658-8200 Fax (916) 658-8240
First Vice President Michael Kasperzak Council Member Mountain View
Second Vice President Bill Bogaard Mayor Pasadena
Immediate Past President Judy Mitchell Council Member Rolling Hills Estates
Executive Director Chris McKenzie
For a complete list of the League Board of Directors, visit www.cacities.org/board.
Magazine Staff Editor in Chief Jude Hudson (916) 658-8234 e-mail: <firstname.lastname@example.org> Managing Editor Eva Spiegel (916) 658-8228 e-mail: <email@example.com>
City Attorneys Spring Conference, Fish Camp This meeting covers the latest trends and issues affecting public law practitioners.
Advertising Sales Manager Pam Maxwell-Blodgett (916) 658-8256 e-mail: <firstname.lastname@example.org> Classiﬁed/Website Advertising and Subscriptions Sara Rounds (916) 658-8223 e-mail: <email@example.com> Contributors Dan Carrigg Tracy Petrillo Kelly Plag JoAnne Speers Adrienne Sprenger
18 – 20 Legislative Action Days and Advanced Leadership Workshops, Sacramento City officials attending these events get updates on key legislative issues that impact cities.
19 – 20 Board of Directors Meeting, Sacramento The League board reviews, discusses and takes action on a variety of issues affecting cities, including legislation, legal advocacy, education and training, and more.
Associate Editors Carol Malinowski Carolyn Walker Design Pat Davis Design Group, Inc.
16 – 17 Western City (ISSN 0279-5337) is published monthly by the League of California Cities, 1400 K St., Sacramento, CA 95814. Subscriptions: $39.00/1 year; $63.00/2 years; student: $26.50; foreign: $52.00; single copies: $4.00, including sales tax. Entered as periodical mail January 30, 1930, at the Post Ofﬁce, Los Angeles, CA 90013, under the Act of April 13, 1879. Periodical postage paid at Sacramento, Calif.
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17 Legal Advocacy Committee Meeting, Sacramento The committee reviews cases and recommends friend-of-the-court efforts on cases of significant statewide interest to California cities.
21 – 22 Board of Directors Meeting, Long Beach The League board reviews, discusses and takes action on a variety of issues affecting cities, including legislation, legal advocacy, education and training, and more.
ED US IN G
Postmaster: Send address changes to Western City, 1400 K Street, Sacramento, CA 95814. Western City Trademark Reg. U.S. Pat. Off. ©2011 League of California Cities. All rights reserved. Material may not be reprinted without written permission. This issue is Volume LXXXVII, No. 5.
Policy Committee Meetings, Sacramento The League’s policy committees review issues of interest to cities statewide and make recommendations to the League board of directors.
League of California Cities
Event and registration information is available at www.cacities.org/events. For the latest information on League conferences and events follow us on Twitter @CaCitiesLearn. For legislative and policy updates and more, follow @CaCities. Join Us on Facebook! www.facebook.com/westerncity www.facebook.com/LeagueofCaCities www.cacities.org
Executive Director’s Message by Chris McKenzie
What’s the Measure of a City’s Success? R
iverside Mayor Ron Loveridge and I recently participated in a panel discussion about Governor Brown’s illegal proposal to
eliminate redevelopment agencies and divert the funds to finance
the state budget. In his defense of redevelopment, Mayor Loveridge (who is also a past president of the League and the National
League of Cities) made the excellent point that city leaders’ number one job is to help make their city economically suc-
cessful. He explained the importance of redevelopment in creating jobs, removing blight, reducing crime and fire hazards and enhancing the overall quality of life.
Because most of the observers of the panel discussion were not city officials, Mayor Loveridge’s assertion that economic development is city officials’ number one job may have struck them as odd. Most non-city officials often think that city officials are focused on public safety, water, parks, libraries, trash removal and so on. They do focus on those things, of course, and many of their communications with constituents are related to these services. However, it might surprise many city residents to learn that city officials are also thinking about and planning how to build a stronger local economy. The reason for this emphasis on a healthy economy is very simple. Its importance for cities is perhaps best understood when viewed in the context of psychologist Abraham Maslow’s hierarchy of needs. Maslow developed this concept in 1943 to explain human motivation, and it is often shown as a pyramid (see above right), with physiological needs — what we need for human survival (air, water, food, shelter and clothing) — being the most basic. Not surprisingly, these are the needs that are best met with the most basic economic requirement — a living wage from a decent job. That’s why having the right jobs in the right location means so much to city leaders. It also means that city leaders often view everything they do through a filter of whether it affects the supply of jobs that pay a living wage in or near the city. People with jobs pay taxes that finance a wide range of essential public services, which help meet their safety needs and other needs further up the pyramid’s hierarchy. Employed city residents pay taxes that finance services from the federal, state and local governments for both the employed resident and those who are less fortunate.
MAS LO W'S HI E R AR C HY O F N E E DS C H A R T
Harvard Professor of Economics Edward Glaeser supports this perspective in his new book Triumph of the City. Glaeser argues that cities are essential to economic success and innovation because they attract talented workers, offer the opportunity for face-to-face interaction and competition among these workers and provide social and economic mobility for those who engage and succeed. He also makes the case that cities are good for the environment by reducing the human footprint on land, the number of vehicle trips and the attendant carbon emissions associated with living in a less dense setting. So if city leaders seem passionate about what redevelopment can do to create and retain quality jobs in their city, you understand they came by it rationally, legitimately and justifiably. As we are often reminded, employed people need fewer public services and tend to provide their own housing. Similarly, redeveloped neighborhoods have less crime and fewer 911 calls, generate more revenue to pay for quality public services and provide opportunities to meet our other psychological needs for social interaction, self-esteem and, ultimately, self-actualization. Cities are the most human of institutions, and their success is tied inextricably to their economic success. No further explanation is needed for why redevelopment is the most important economic development tool in our state and critically important to the success of city leaders in providing for their residents. We hope our state partners will come to appreciate that it is of equal importance to the success of our state — because, as we know, you can’t have a strong state economy without strong local economies. n Western City, May 2011
Legislative Action Days: Make Your Voice Heard by Eva Spiegel One of the most powerful ways to make your city’s voice heard happens this month in Sacramento. The League’s Legislative Action Days, May 18–20, offers briefings from League staff on the year’s most pressing legislative issues, updates from the governor’s administration and the Legislature, time to meet with your legislators and other state officials, and much more. This three-day event provides a unique opportunity for California cities to come together, learn from experts and talk with state lawmakers and officials about how their decisions at the state level affect local communities. Legislative Action Days open on Wednesday, May 18, with a General Session where League Executive Director Chris McKenzie, Legislative Director Dan Carrigg and others will discuss current budget issues and legislation of critical importance to cities. Legislators and representatives from Gov. Jerry Brown’s administration have also been invited. City officials will meet with their legislators in the Capitol during the afternoon, followed by a special session on bank partnerships and community investment strategies for your city. Be sure to invite your legislators to the Legislative Reception, 5:30–7:00 p.m. at the Sheraton, or schedule dinner with them that evening or a breakfast meeting the following morning. Taking advantage of these formal and informal opportuni-
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ties with your representatives can help strengthen your city’s lobbying efforts. Legislative Action Days culminate on Thursday with the Advanced Leadership Workshop, which is limited to 75 pre-registered attendees. The seven-hour workshop is strategically designed to prepare council members to work together and problem-solve more effectively. The League will use Facebook and Twitter during these events to inform members and the public about the important work under way. Staff will tweet from the briefings and provide links to more information on the League website. Follow the League on Twitter @cacities and on its Facebook page by visiting www.Facebook. com/LeagueofCaCities. Getting the latest information directly from the source at Legislative Action Days and using it in lobbying meetings with your state representatives give your city an extra edge. Lobbying for your city is always an important activity, but something extraordinary happens when the entire League membership is present. City officials come together for this event to show strength in numbers as they flood the Capitol. When you are part of a unified effort behind a single issue — the needs of California cities — the impact is magnified. Such an effort amplifies the voice you raise on behalf of your city. Don’t miss this opportunity to be heard. Find the event’s full agenda on the League’s website at www.cacities.org/events. n
Eva Spiegel is communications director for the League and can be reached at <email@example.com>.
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