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V MAGAZINE MEDIA KIT 2010


FACTS V REACHES THE DECISION MAKERS AND TREND-SHAPERS WHO EXERT INFLUENCE ON ART, FASHION, MUSIC, AND POP CULTURE THE AVERAGE INDIVIDUAL INCOME OF V READERS IS $95,000 THE AVERAGE COMBINED HOUSEHOLD INCOME IS $200,000 THE AVERAGE AGE OF THE V READER IS 28. 79% OF READERS ARE OVER 21 DEMOGRAPHIC BREAKDOWN: 60% OF V READERS ARE FEMALE, 40% ARE MALE

“V IS ADDRESSING A WHOLE NEW GENERATION OF TRENDY, ARTSY, FASHION-CRAZED BOYS AND GIRLS. A PARTY IN A MAGAZINE.” Mario Testino

Launched in 1999, V Magazine is fashion, art, and lifestyle publication focused on a young, sophisticated, and international audience of women and men who want style, stars, and stories before they’re news anywhere else.

57% OF READERS LIVE IN NORTH AMERICA; 27% IN EUROPE; AND A REMAINING 16% IN AUSTRALIA, ASIA, AND SOUTH AMERICA 47% OF V READERS HAVE RECEIVED A BACHELOR’S DEGREE

V COVERS


hy by Dress Givenc Riccardo Tisci Esquire Hat J Smith Armani On face, Giorgio in ivory Foundation Luminous Silk

FACTS

“VANITY VIBRATIONS VIGOR VOLITION VOLUPTUOUSNESS.” Domenico Dolce & Stefano Gabbana

AN AVERAGE OF 4.2 PEOPLE SEE EACH ISSUE OF V ! AND 96% OF READERS WOULD RECOMMEND V TO A FRIEND OR COLLEAGUE OVER 80% OF READERS FILE AND KEEP EACH COPY FOR 12 MONTHS OR LONGER 79% OF READERS PURCHASE BEAUTY AND GROOMING PRODUCTS AT LEAST ONCE A MONTH

V Magazine targets the discerning cosmopolitan reader— covering the next wave of rock bands right alongside next season’s hot designers. V’s readership runs from high-profile players and professionals to students and 25-year-olds interested in the creative bend. V includes unpredictable and exciting coverage of beauty trends and views from fashion’s top imagemakers and photographers. The world’s renowned makeup artists and hairstylists offer their tips, tricks, and product recommendations. For us, beauty doesn’t take a backseat to fashion, it rides along right next to it.

V fashion and beauty


FACTS

“v big v shiny v confident v smart v polymorphous.” Tim Blanks

V READERS TAKE AN AVERAGE OF 3 OVERSEAS/INTERNATIONAL TRIPS A YEAR

V Magazine is delivered in a 10’’ X 13.375’’ large-format size. The ultra-glossy pages lend themselves to capturing each subject at its sharpest and most stunning, boldly showcasing the latest accessories, fine jewelry, and fashion without any contrived formality.

V shopping


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FACTS

“CHAOTIC FULL-ON GLAM OPTIMISTIC KINKY FUN.” Hedi Slimane

V READERS GO OUT TO BARS AND CLUBS AN AVERAGE OF TWO TIMES PER WEEK.

V Magazine’s featured cultural content includes exclusive interviews with personalities such as Drew Barrymore, Gwen Stefani, Tom Ford, Beyoncé, Norman Mailer, Catherine Deneuve, Gore Vidal, and Lady Gaga; contributions by icons like musician David Bowie, director Martin Scorsese, and designers Karl Lagerfeld and Marc Jacobs; and the most roving, kinetic mix of band reports, actor interviews, behind-the-scenes coverage of art in progress, and, of course, fashion.

V culture


High-end luxury fashion groups: LVMH Group: Louis Vuitton, Christian Dior, Givenchy, Dior Homme, Fendi, Marc Jacobs, Donna Karan Prada Group: Prada, Miu Miu, Jil Sander Gucci Group: Gucci, Yves Saint Laurent, Stella McCartney, Sergio Rossi, Balenciaga, McQ European fashion houses: Dolce & Gabbana Giorgio Armani Sonia Rykiel Burberry Valentino Hugo Boss Chanel Roberto Cavalli Paul & Joe Karl Lagerfeld Jean-Paul Gaultier Jil Sander Salvatore Ferragamo Anna Molinari Byblos Iceberg Etro Brioni Wunderkind Dsquared Balmain Versace Tsumori Chisato Paul Smith Lanvin

European sportswear brands: Diesel Miss Sixty Fornarina Sisley D&G Fred Perry Lacoste H&M Pringle A/X Armani Exchange J.Lindeberg Pepe Jeans G-Star McQ International sports brands: Adidas Originals Y-3 Stella McCartney for Adidas Sport Performance American fashion/ Sportswear brands: Calvin Klein Ralph Lauren Anne Klein GAP John Varvatos Guess Levi’s Reebok American Apparel Baby Phat L.A.M.B Rock & Republic Converse House of Dereon

Jewelry: Richemont Group: Cartier, Van Cleef & Arpels, Dunhill Harry Winston David Yurman Jaeger LeCoultre Piaget Bulgari Swarovski Rolex Boucheron Diamond Trading Council Swatch Group Beauty: Estée Lauder Lancôme Yves Saint Laurent Beauté Christian Dior Beauté M.A.C Coty Group: Rimmel LAMB fragrance Marc Jacobs fragrance Kenneth Cole “Black” Adidas fragrance CK fragrance Yves Saint Laurent fragrance Sean Jean Redken Maxfactor Giorgio Armani Prada Dolce & Gabbana Jean Paul Gaultier AUTOMOTIVE: Lexus Mini Cooper BMW

Liquor: Dom Pérignon Grey Goose Vodka Louis Roederer Imperia Vodka Krug Belvedere Vodka Hennessy Lifestyle: Soho Grand Hotel Tribeca Grand Hotel W Hotels Christofle Lalique Indochine restaurant Viceroy Saks Fifth Avenue Faena Hotels & Universe Hotels AB Thompson Hotels Sunshine Group Morgan Hotel Group Myla Accessories: Vicini/Giuseppe Zanotti Cesare Paciotti Longchamp Tanner Krolle Valextra Oliver Peoples Ernesto Esposito Havaianas Dr. Scholl’s Mulberry Melissa HOME: USM Modular

V advertisers


Frequency of Publication:

Six times per year

Readership:

315,000

Readers per copy:

4.2

Average Circulation Per Issue, as of September 2008:

75,000 copies

Rate Base, as of September 2008:

75,000 copies

Paid/Controlled Distribution:

66%/34%

Cover Price: USA $6.50 Subscription Price:

$10.00 (6 issues)

Female / Male Readership:

60% / 40%

Average individual income:

$95,000

Average combined household income:

$200,000

V readership INTERNATIONAL

ARGENTINA

FINLAND

ISRAEL

PORTUGAL

TAIWAN

AUSTRALIA

FRANCE

ITALY

RUSSIA

THAILAND

AUSTRIA

GERMANY

JAPAN

SINGAPORE

TURKEY

BELGIUM

GREECE

MEXICO

SLOVENIA

UNITED ARAB EMIRATES

BRAZIL

HONG KONG

NETHERLANDS

SOUTH KOREA

UNITED KINGDOM

CANADA

HUNGARY

NEW ZEALAND

SPAIN

VIETNAM

CZECH REPUBLIC

INDIA

NORWAY

SWEDEN

DENMARK

IRELAND

POLAND

SWITZERLAND

ARKANSAS

HAWAII

MINNESOTA

NEVADA

TEXAS

ALABAMA

IOWA

MISSOURI

NEW YORK

UTAH

ARIZONA

IDAHO

MICHIGAN

OHIO

VIRGINIA

CALIFORNIA

ILLINOIS

MONTANA

OKLAHOMA

VERMONT

COLORADO

INDIANA

NORTH CAROLINA

OREGON

WASHINGTON WISCONSIN

UNITED STATES

CONNECTICUT

KANSAS

NORTH DAKOTA

PENNSYLVANIA

WASHINGTON DC

KENTUCKY

NEW HAMPSHIRE

RHODE ISLAND

DELAWARE

LOUISIANNA

NEBRASKA

SOUTH CAROLINA

FLORIDA

MASSACHUSETS

NEW JERSEY

SOUTH DAKOTA

GEORGIA

MARYLAND

NEW MEXICO

TENNESSEE

V distribution


ISSUE SPACE CLOSE MATERIAL CLOSE ON SALE

V63 SPRING PREVIEW 2010 The Body Issue – Every Body Is Beautiful Preview of Spring fashion, Fashion accessories, Oscar film portfolio, Denim special

DEC 10, 2009

DEC 17, 2009

JAN 12, 2010

V64 SPRING 2010 Spring Fashion Spectacular! The best of Spring fashion and accessories, Whitney Biennial portfolio

JAN 15, 2010

JAN 22, 2010

MAR 2, 2010

V65 SUMMER 2010 The Music Issue The best of Pre-Fall collections, couture collections, Swimsuit special, beauty, fine jewelry, South by Southwest music portfolio

MAR 26, 2010 APR 2, 2010

MAY 4, 2010

V66 FALL PREVIEW 2010 The Beauty Issue Everything preview: fashion, film, art, music, television Denim special

JUNE 8, 2010

JUNE 15, 2010

JULY 6, 2010

V67 FALL 2010 Fall Fashion Spectacular! The best of Fall fashion and accessories

JULY 14, 2010

JULY 21, 2010

SEPT 2, 2010

V68 WINTER 2010/11 Best of 2010 Resort fashion, couture collections, Travel, beauty, gift guide, fine jewelry

OCT 1, 2010 OCT 8, 2010

NOV 2, 2010

v Editorial calendar


Fall 1 Fall 2 Winter Spring 1 Spring 2 Summer Single Page $20,000 $25,000 $20,000 $20,000 $25,000 $20,000 Double Page Spread $40,000 $50,000 $40,000 $40,000 $50,000 $40,000 Inside Front Cover Spread Outside Back Cover Inside Back Cover (Single Page)

$50,000 $55,000 $25,000

$55,000 $60,000 $30,000

$50,000 $55,000 $25,000

$50,000 $55,000 $25,000

$55,000 $60,000 $30,000

$50,000 $55,000 $25,000

Opposite TOC Opposite Foreword Opposite Masthead

$25,000 $25,000 $25,000

$30,000 $30,000 $30,000

$25,000 $25,000 $25,000

$25,000 $25,000 $25,000

$30,000 $30,000 $30,000

$25,000 $25,000 $25,000

Open rates are negiotiable based on committed paging levels. These page rates do not include agency commission – it is the responsibility of the agency to add on the commission.

PAYMENTS/CONTRACTS Contracts: Acceptance of contract advertising rates by customer constitutes contract agreement. In the case of unfilled yearly contracts, charges will be adjusted in accordance with the rate applicable to the number of insertions actually placed. Rates are based on the number of insertions used in one contract year and not on total amount of space. Payments: Full payments must come with materials. Additional charges for foreign currency exchange/clearance will be referred to the customer account. Foreign payments should be made by direct dollar transfer on a U.S. bank to V MAGAZINE. All bills are due upon receipt. There will be an interest charge of 1.5% per month on overdue accounts. Cancellation Fee: $5000 for any ad canceled within three days after material deadline. No cancellation will be accepted after the magazine has gone to press. General: V MAGAZINE reserves the right to decline any advertisement. In the event of an error, V MAGAZINE’s liability shall not exceed the cost of the space occupied by the error. The publisher is not liable for delays in delivery or for non-delivery or any condition affecting production or delivery in any manner. Original art will be accepted only at customer’s risk.

V global advertising rates


PLEASE NOTE NEW ftp information IN INCHES: Trim Size: Single page: W 10”x H 13.375” / Double page spread: W 20” x H 13.375” Bleed Size (.25” bleed): Single page: W 10.5” x H 13.875” / Double page: W 20.5” x H 13.875” Gatefold Trim Size: Gate: W 9.5” x H 13.375” / Cover: W 9.75” x H 13.375” / Page One: W 10” x H 13.375” Typesetting: All type and elements must be at least 0.25” away from trim. IN MILLIMETERS: Trim Size: Single page: W 254 mm x H 339.725 mm / Double page: W 508 mm x H 339.725 mm Bleed Size (6 mm bleed): Single page: W 266.7 mm x H 352.425 mm / Double page: W 520.7 mm x H 352.425 mm Gatefold Trim Size: Gate: W 241.3 mm x H 339.725 mm / Cover: W 247.65 mm x H 339.725 mm / Page One: W 254 mm x H 339.725 mm Typesetting: All type and elements must be at least 6 mm away from trim. DIGITAL FILES SPECIFICATIONS: File type: Images: Line Screen: Screen angles for your proof:

Print-ready PDF files ONLY. Ad spreads should be broken into single pages. Please include all fonts, hi-res CMYK images, logos and graphics, and provide a SWOP standard proof at 100%. Advertisers assume responsibility for quality of ad reproduction if a professional match print is not supplied. Minimum 350 dpi, CMYK format 175 lines per inch 15 Cyan, 75 Magenta, 30 Yellow, 45 Black

Forward advertising artwork to: To FTP files: Production Department From your web browser go to V MAGAZINE ftp://mail.visionaireworld.com 11 Mercer Street username: ftpvmagup New York NY 10013 password: Vm@Gup Tel 1 646 747 4545 account: please leave this field BLANK vbenites@visionaireworld.com NOTE: Once fully uploaded, your file should no longer appear and the browser window will be blank

Send a confirming email to: vbenites@visionaireworld.com, m.scragg@vmagazine.com

v production specifcations


V MEDIA KIT 2010_LR