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Cartier Century Wedding Campaign China and Hong Kong


Cartier Century Wedding Campaign Wedding Elegance Book Launch a Wedding Elegance Book 華麗婚嫁 supported by Cartier


Cartier Century Wedding Campaign Book Contents 

Cover Story 

Cartier x Celebrities 



Interview relating to their philosophy, expression, experience and gourmet recipe of love

Proposed celebrities 

Fan Bing Bing(范冰 冰), Kelly Chen(陳慧 琳),Zheng Yuan Chang (鄭元暢),Yuan Jing Tian (阮經天),Lin Zhi Ling (林 志玲),Michelle Monique Reis(李嘉欣),Shu Qi (舒淇),Chen Kun (陳坤) , Huang Yi(黃奕)


Cartier Century Wedding Campaign Book Contents 

Jewellery 

Cartier x Socialites / Artists / Musicians / Film Directors / Successful business woman 



Interview relating to loving marriages and anniversaries

Cartier x VIP Customers 

Interview relating to their obsession of Cartier jewellery


Cartier Century Wedding Campaign Book Contents 

Jewellery   

Cartier Wedding Love Box Cartier bridal collection showcase Cartier High Jewellery


Cartier Century Wedding Campaign Book Contents 

Jewellery 

Cartier wedding gift list showcase  

For the Bride For the Groom

For HIM For HER


Cartier Century Wedding Campaign Book Contents 

Elegant Fashion and Gowns  

Showcase elegant wedding gowns Showcase elegant photography


Cartier Century Wedding Campaign Book Contents 

Banquet Venue 

For wedding 

  

Castle, Ice Hotel in Norway

For bridal shower and bachelor party Cartier table gifts showcase Cartier Champagne and other Wine selection


Cartier Century Wedding Campaign Book Contents 

Wedding Culture 

Feature on interesting wedding heritage, traditions, ceremonies, style, clothing, accessories, decorations in different countries  

Old culture vs. New culture Cross marriages


Cartier Century Wedding Campaign Book Contents  

Flower Decorations Beauty and Health 

 

Different perfume for different occasions

Home Sweet Home Wedding Planner 

Schedule: When to do what?


Cartier Century Wedding Campaign Book Contents 

Honeymoon - Top 10 exotic destinations          

Dream Resort : Maldives Adventure : Antarctica Safari : Kenya Fairy Tale: Prague Chateau : France Spiritual : Tibet Glamorous : Las Vegas Luxury : Mediterranean Cruiser Nature : Great Barrier Reef Paradise : Okinawa


Cartier Century Wedding Campaign Book Contents 

City Love Story  



Great love stories from 4 cities Feature on real case touching love stories by veteran writers

Love Slogan Contest    

Solicited from public through website Selected slogans paired with Cartier product shots 幸福,由卡地亞開始 一生 • 一世 • 卡地亞


Cartier Century Wedding Campaign Book Distribution Strategy  



Distribute the book to Cartier shops Distribute the book to 5 Star Hotel partners in BJ, SH, CD and GZ Distribute the book to private clubs and property companies in BJ, SH, CD and GZ


Cartier Wedding Campaign - dated August 24_BOOK