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Westchester Today Survey Results Reveal Shared Sense of Purpose

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In 2013, Westchester partnered with SAIS to begin annual deployment of the Value Narrative Survey to students in Grades 6-12, parents, faculty, Board of Trustee members, and alumni (every other year). These surveys give us the opportunity to hear from constituents the answers to three important questions: 1. What do they value? 2. How are we performing? 3. How satisfied are they overall with WCDS?

February 2019

By Cobb Atkinson, Head of School

The surveys help us answer the first two questions by asking constituents to tell us two things about several different areas of our school: how important is it to them and how well they think we are doing it. This allows us to examine the relationship between constituents’ value of a certain facet of WCDS-like technology--and compare that to how well they think we are doing in this area. Responses are converted into a 1-5 scale, and averages are generated according to the following chart: Performance

Numerical Value

Extremely Well

5

Very Well

4

Well

3

Somewhat Well

2

Not Important

Not Well

1

Not Applicable

Not Applicable

Removed from Calculation

Importance Extremely Important Very Important Important Somewhat Important

Upper School Production Grease: School Version 7:00 p.m. Friday, March 1

The survey contains nine categories of prompts, each containing several individual items. CATEGORIES

INDIVIDUAL ITEMS

Curriculum & Programming: Faculty:

Academic Rigor, Variety of Course Offerings, Character Education, Faith Based, Preparatory (college/ next level), Travel Opportunities, Global Education Care and Concern, Inspirational and Motivating, Subject Area Expertise

7:00 p.m. Saturday, March 2

Athletics:

Variety of Offerings, Quality of Offerings, Opportunity to Participate

2:00 p.m. Sunday, March 3

Fine Arts:

Variety of Offerings, Quality of Offerings, Opportunity to Participate

Clubs and Other Cocurriculars:

Variety of Offerings, Quality of Offerings, Opportunity to Participate

Rives Hall Tickets available at the door for $5 each

Safety: Diversity: Technology: Skills:

Physical, Emotional, Spiritual Socioeconomic, Cultural, Religious Availability, Current, School-provided Creativity, Ethics (Integrity), Curiosity (Intrinsic Motivation), Resilience, Teamwork, Time Management

Continued on page 3


Westchester Today

Wildcat Summer Camps Summer Camp options will be posted soon! Check the > Summer Camps link on the website for all the dates and rates! Be sure to sign up early!

February 2019 2

Links and Announcements > Campus Calendar > Arts Calendar > Athletics Calendar

Meet Your Wildcats Name: Emma Deebel

Title: Middle School Science Teacher

> Headlines > Lunch Menu

Family: My 2 French Bulldogs, Remy Bo and Pippin Jo, and the rest of my family is back in PA and TN.

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What was your favorite subject in school? Science! What book are you reading? It’s Not Supposed to Happen This Way by Lysa Terkeurst and Girl, Wash Your Face by Rachel Hollis

Please encourage any families you may know who are interested in WCDS to drop by at 9:00 a.m. during one of our upcoming Walk-In Wednesdays for a campus tour! February 6 February 20 March 6 March 20 April 10 April 24

February 13 February 27 March 13 April 3 April 17

Contact Admissions at 336.822.4005 with any questions!

Name of the last movie you watched: A Simple Favor and Bohemian Rhapsody Favorite Restaurant: Blue Rock Dream Vacation: Visiting my family in Bisenti, Italy, and touring the rest of the country. Something most people don’t know about you: I have played piano since I was in 4th grade and still play to this day! Favorite thing about Westchester: How supportive the administration, fellow faculty, staff members, and families are to not only me but my students as well. Ever since my tour last May, I knew this was the perfect fit for me because of the community Westchester is built upon.


Continued from page 1

Parents

Students Item

Item

Mean of Importance

Mean of Importance

4.81

FAC: Subject Area Expertise

4.47

SK: Ethics

4.79

FAC: Care and Concern

4.45

FAC: Care and Concern

4.77

SAF: Physical

4.45

SAF: Emotional

4.73

SK: Time Management

4.41

FAC: Inspirational and Motivating

4.69

SK: Creativity

4.37

FAC: Subject Area Expertise

4.65

SK: Teamwork

4.35

C&P: Preparatory (college/next level)

4.63

SK: Curiosity

4.32

Faculty Item

Mean of Importance

FAC: Care and Concern

4.89

SK: Ethics

4.82

SAF: Emotional

4.77

SAF: Physical

4.76

FAC: Inspirational and Motivating

4.74

FAC: Subject Area Expertise

4.68

C&P: Preparatory (college/next level)

4.66

All three groups value safety and the faculty above all, and these results affirm our shared commitment to building a community in which students feel at home, cared for, and loved. We see as well a deep appreciation for the faculty and staff and of our shared sense of purpose as we work to prepare our student for success as undergraduates. Students also cite critical personal and academic skills in their lists, valuing learning to manage their time, work in teams, and think creatively.

How are we performing? The survey’s second question focuses on our performance in these areas, and I’ll share a similar set of charts to show you how each groups feels about the quality of our work. Parents

Students Item

Item

Mean of Importance

Mean of Importance

FAC: Care and Concern

4.38

TECH: School-provided

4.49

C&P: Academic Rigor

4.25

TECH: Availability

4.46

FAC: Inspirational and motivating

4.19

SAF: Physical

4.40

SAF: Physical

4.18

C&P: Preparatory (college/next level)

4.38

FAC: Subject Area Expertise

4.17

CO CURRI: Opportunity to Participate

4.34

TECH: School-provided

4.17

TECH: Current

4.28

TECH: Availability

4.15

C&P: Academic Rigor

4.22

Faculty Item

Mean of Importance

FAC: Care and Concern

4.68

TECH: School-provided

4.65

TECH: Availability

4.53

TECH: Current

4.50

C&P: Preparatory (college/next level)

4.47

FINE ARTS: Opportunity to Participate

4.47

C&P: Character Education

4.42

While there is some overlap, the themes here are a bit different from those found above. Both parents and faculty members include faculty care and concern as topseven items, an affirming result in light of our constant focus on community and strong relationships between teachers and students. As our students attest, these lists also speak clearly to the good work we’ve done over the past several years to build out our technology program to ensure that our students are prepared for 21st-century challenges. Continued on page 4

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SAF: Physical

February 2019

What do you value? Let’s start with the first of the survey’s three questions: What do you value? Here are lists of the seven items of highest importance to parents, students, and faculty:

Westchester Today


Westchester Today

February 2019

Continued from page 3

How satisfied are you overall with WCDS? To gauge overall satisfaction, the survey includes a “Net Promoter Score,” or NPS. NPS surveys are used fairly widely in other sectors, particularly the retail sector, to gauge customer satisfaction. Here’s the explanation provided by our survey designer:

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“Net Promoter” is the term used to describe responses to the “ultimate question,” which in our case is “On a scale of 1-10, how likely are you to recommend the school?” By asking one simple question — How likely is it that you would recommend [the school] to a friend or colleague? — you can track these groups and get a clear measure of your school’s performance through your stakeholders’ eyes. Stakeholders respond on a 0-to-10-point rating scale and are categorized as follows: • Promoters (score 9-10) are “loyal enthusiasts who will keep buying and refer others, fueling growth.” • Passives (score 7-8) are “satisfied but unenthusiastic customers who are vulnerable to competitive offerings.” • Detractors (score 1-6) are “unhappy customers who can damage your brand through negative word-ofmouth.” The “Net Promoter Score” (NPS) is calculated by taking the percentage of respondents who are Promoters and subtracting the percentage who are Detractors. So we’ll focus on the same three groups—parents, students, and faculty—and look at the five-year trend for NPS in each group. As a benchmark in the set of final columns in green, you’ll see the NPS for each group throughout the entire SAIS membership. As a point of reference, here are several Net Promoter Scores from the retail sector: Costco 78; Amazon.com 64; Netflix 54; Verizon 32; Trader Joe’s 6; Zappos.com 60; US Airways -8; ComCast -3. This data suggests several encouraging conclusions: •

Parental satisfaction has held strong for the five years we’ve conducted this survey, and our score has remained very close to the average for schools like ours around the southeast. I can’t overstate how affirming this data is for our work to teach and care for your children.

We should be particularly encouraged by the stability in our student NPS scores over time. Our middle and upper schoolers understand and buy into the community we strive to build here, and these numbers speak volumes about our work to engage our middle and upper schoolers (we don’t

survey LS students) in our shared work to build a warm, positive, caring community here at WCDS. •

Our faculty scores have remained high over this fiveyear period as well, a testament to the professional culture we have built and to which we remain committed.

I have a couple of takeaways from this data. First of all, there is a great deal of alignment between our values and priorities as a school and those expressed by our parents, students, and faculty in this year’s survey; this shared sense of purpose is a key element of our continued strength and success. Secondly, there is important and productive work ahead for all of us to keep improving, particularly in those areas where our performance falls short of the value we place in a particular area of our school’s work. All of us here at WCDS are deeply committed to ongoing growth and improvement; we are always looking for better ways to do what we do, for innovative practices and creative solutions. We continue to embrace a growth mindset and believe fiercely in the power of “if.” Your feedback is critical to our ongoing work of growth and improvement. Please know how much we appreciate your taking the time to share your thoughts via this survey; know as well that we will always welcome your input, suggestions, and critical feedback. Please don’t hesitate to reach out if you have ideas or suggestions to share. You are a key part of how we continue to grow and improve as a school community. With this in mind, I hope that any of you who are interested in this data--both in terms of the ways that it affirms who we are and what we do and in terms of the questions that it raises--will reach out to me or to members of the leadership team for further dialogue and exploration. Also, I am more than happy to share the full report from these surveys with any of you who might be interested. Please let me know if you’d like to dig more deeply into these numbers. Thanks to all of you who took the time to share your thoughts with us through this survey, and I look forward to our continued conversations about our school, our students, and our community.


Westchester Today February 2019 5

RECITAL SEASON!

Private music instruction students delighted audiences at the winter recitals. Be sure to follow WCDS on social media for day-to-day updates on school happenings!

Westchester Country Day is a college preparatory school that seeks to educate each child toward moral, academic, artistic, and athletic excellence in a nurturing, family environment where students, teachers, and parents support one another. By respecting the student and honoring learning, Westchester aims to cultivate informed citizens who are ready for a rapidly changing world and to graduate students who view the pursuit and wise use of knowledge as a lifelong joy.

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