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The West Orange Chamber of Commerce exists to serve by “FACILITATING OPPORTUNITY.”

2012 Community Trustees Ace Hardware BankFIRST Best Cleaners Blue Cross Blue Shield of Florida Bright Future Electric, LLC Castle & Cooke CenturyLink DeWitt Excavating DRB Benefits Group First Class Cleaners First Southern Bank Fishback, Dominick, Bennett, Stepter, Ardaman, Ahlers, & Langley, LLP Florida Hospital Health Central NeuroSpine Institute Orlando Health Progress Energy R.C. Stevens Construction Company University of Central Florida Walt Disney World Company

Chairman’s Message

March 2012

David Sylvester, 2012 Chamber Chairman Orlando Health

As we approach the spring season and the colorful, inspiring growth that comes with it, it is also very encouraging to see the signs of growth continuing in our own economy. We had already seen signs of growth and hope in our economy with reductions from 2010 to 2011 in the unemployment rate and the increase in building permits, as well as in consumer spending. At the end of 2011, the unemployment rate in the Metro Orlando MSA (Metropolitan Statistical Area) had gone down to 9.5% from 12% at the end of 2010. Building Permits went up from 310 to 924 in the same time period, along with an increase in consumer spending from $3.53 billion to $3.81 billion. At the end of February, our country’s unemployment rate is holding steady at 8.3% with more jobs added to the market than had been predicted. Right here in our own Chamber, we will be adding to job growth with the addition of a seventh employee to the Chamber team. A Director of Marketing and Communications will be added to the current team allowing even more careful attention to providing the programs, events and benefits that our members need for their own growth. The addition of one employee by the Chamber, a small business, resonates perfectly with Congressman Webster’s job creation plan, the ONE Act, which is designed to encourage employers to hire One New Employee. The Congressman shared that if every small business added one new employee, the unemployment rate in the US would drop to lower than 5%. (See Keeping an Eye on the Issues for more details on Page 2) The Chamber, due to the tremendous support of our members and a fiscally responsible Chamber Board and Team, is proud to lead by example and we are willing to set aside concerns over uncertainty in the economy and move forward. We understand the uncertainty is what has been holding our economy back, yet we are certain that this is the step that we must take to continue on our course of “Facilitating Opportunity” for our members. We are very focused on the opportunities and issues that empower West Orange to grow and to do so by supporting initiatives that will encourage high wage employers to remain in or move their business to West Orange. We are leading the business community with initiatives in the Horizon West Town Center area, as well as along the northern portion of the 429. We are working to protect and continue the annual improvement to Lake Apopka by encouraging Florida Wildlife and Fish Commission to maintain its current management of hydrilla growth. We are monitoring the progress of a proposed airport along the north shore of Lake Apopka to determine its potential benefit to our community. We will also analyze amendments to the state constitution and Orange County Charter that will be on the upcoming November ballot to determine their impact on business. The state amendments are just some of the issues we have been watching as the 2012 legislative session came to a close. We thank our elected officials for their service to us. Keep an eye on the homepage of our web site where you will soon see our review all of our legislative issues and share with you a post session wrap up to let you know how our advocacy benefitted our members. I look forward to seeing all of you at Navigate Your Way to Success on March 21st and Best Fest on April 5th. Take advantage of these opportunities and I am certain that your future will have even greater success.

Keeping An Eye on the Issues

West Orange Chamber

The Chamber Team is keeping an eye out on local issues so that we may keep you informed on issues of local and regional importance. Here is what we kept an eye on in February and early March.

Board of Directors

West Orange Airport Authority (WOAA) Monthly Board Meeting –Stina D’Uva attended the meeting on Wednesday, February 22nd. Many issues were discussed including the possible land swap with the St. John’s River Water Management District that would lengthen the runway and allow for small corporate jets. Guy Haggard was still awaiting response from MetroPlan Orlando regarding the WOAA seat that would be utilized by the cities of Ocoee and Winter Garden. A workshop will be hosted prior to the regular meeting on Wednesday, March 28th at 9:30 am at the Apopka City Hall. The regular meeting will begin at 10:00 am

Joe Alarie A. Kurt Ardaman David Billsborough Comm. Scott Boyd Keith Bradford Mayor Gary Bruhn Comm. Bob Buchanan Debbie Clements Samuel Davis, Jr. Jim Densmore Rob Frank Bob Gosselin Tim Haberkamp Randy June Julie Kleffel Star Kraschinsky Anette Luck Rob Maphis

Business Leader Gathering with Congressman Daniel Webster – U.S. Congressman Daniel Webster (FL-08) gathered business leaders from West Orange County in a Small Business Roundtable to discuss the current economic challenges they are facing and ways to help small businesses grow. The congressman will take the ideas he gathered during the Roundtable back to Washington and work toward legislation to help small businesses. During the meeting, Congressman Webster shared about his job creation plan, the ONE Act, which is designed to encourage employers to hire One New Employee. For ideas on job creation visit or follow @ RepWebster. Economic & Governmental Advocacy Committee of the Chamber met on Friday, February 24th and heard from Chamber member Angel de la Portilla of Central Florida Strategies and a member of the Orange County Charter Review Commission on upcoming matters that may appear as amendments on the November general election ballot. West Orange/South Lake Transportation & Economic Development Task Force – The WOCC sent a letter of support for the vision and initiatives of this group to Chairman Baldocchi for inclusion in a packet to Representative Steve Precourt to seek state funding for economic development in the Horizon West Town Center area. The next meeting will be on Wednesday, March 21, 2012 at 7:30 am at the commission chambers of the city of Winter Garden at 300 West Plant St., Winter Garden. Central Florida Political Leadership Institute is seeking applicants for its Class of 2012. This is a program that is meant for individuals who are pro-business and want to serve our region’s communities through public office. This program is designed to teach participants how to get into politics, while avoiding all the politics. The curriculum teaches the basics of political campaigning, developing leadership skills necessary for effective governing and addressing critical public policy issues. If you are interested in being considered a candidate for this program, contact Christina Johnson, program director at Christina@ or visit The deadline to submit applications is March 23rd.

Joseph McMullen John McReynolds Jeff Milhausen Christine Moore


Dan Petro Lynette Reynolds Cece Rivers Gary Shif Mayor Kathy Stark David Sylvester Chairman Michael Waldrop Jaclyn Whiddon Falecia Williams Lisa Willis Bruce Young

Special thanks go out to a very talented 8th grade student from Award Winning Ocoee Middle School. Emmanuel A. Rodriguez was one of many students who participated in the creation of a flyer which will be featured at all WOCC member schools at a display set up for distribution of the Chamber’s annual community profile and business directory magazine, Discover. Congratulations to Emmanuel for having his design selected. Thank you for sharing your talent with us. Orange County Public Schools welcomes you on a tour of our two newest additions. These are the elementary and middle schools located in Winter Garden, south of the Florida Turnpike off of Avalon Road. The tour will begin at the West Orange Chamber of Commerce on April 3 at 9:45 a.m. A bus will drive participants to the schools. Since they are active construction sites, hard hats and eye protection will be provided. This is a rare opportunity to see what a school looks like before we put on the finishing touches, both inside and out. The tour guides will include School Board Member Christine Moore, the project planner, the architect and the principals of the new schools. The tour should take about an hour and the public is invited. Afterward, the bus will drive by Tildenville Elementary and Lakeview Middle School, which are partnering to become two of Central Florida’s premier foreign language magnets. Participants should arrive back at the Chamber of Commerce at about 11:30. There also will be a presentation on the schools at the Winter Garden Rotary Club luncheon following the bus tour. To register for the tour please contact Krista Carter at 407-656-1304 ext. 6 or

New Members February 2011

ACCOUNTANTS CERTIFIED PUBLIC The Digital CPA Jay Kimelman ATTORNEYS Moye, O’Brien, O’Rourke, Pickert & Dillon, LLP Sean Dillon Jose A. Cantero, P.A. Jose Cantero BANKS Chase Bank Lynette Jackson-Lott COMPUTER - SALES/SERVICE/ CONSULTANT Lek Technology Consultants Wade Lowe

CONCIERGE SERVICES LMD Personal Assistant Lisa Dillon CONCRETE CONTRACTORS ConTech Construction Corporation Alan Haughey CONSULTING The Center for Work Life Farnaz Namin-Hedayati

ORGANIZATIONS - HEALTH (NON-PROFIT) Community Health Centers, Inc. Linda Williams ORGANIZATIONS NON-PROFIT Camaraderie Foundation Tammy Knowles The Bond Foundation Derek Blakeslee

INSURANCE SUPPLEMENTAL Aflac - Denise Fisher Denise Fisher


INSURANCE PROPERTY/CASUALTY Citrus Insurance Group Dave Stricker

POOL CONTRACTOR Dixie Pools and Spas, Inc. Bill Godek

RESTAURANTS Pammies’ Sammies Pam Thomas TECHNOLOGY CONSULTANTS Harmony Tech, LLC Matthew Hadley TIRE SALES AND SERVICE Discount Tire Co. Evan Gardner WASTE MANAGEMENT Veolia Environmental Service Tal Johnson YOGA INSTRUCTION Winter Garden Yoga Brian Friedman

Renewed Members February 2011

Acti-Kare Responsive In-Home Care Kevin Heinz Altis at Lakes of Windermere Genienne Hernandez American Red Cross Joel Hass Baldwin Fairchild Cemeteries & Funeral Home Frank Scarlata BB&T Cindy Gainey Blue Cord Design and Construction LLC Michael Waldrop Cara Hennen Central Florida Hotel & Lodging Assoc. Lee Johnson Channell Law Firm Warren Channell

Classic Care Of America Eileen Neumayer

Kate Lyn’s Boutique Lisa Meadows

PNC Wealth Management Mark Schirmer

Conoley Citrus Packers, Inc. Van Conoley

Kathleen Roat & Company, Inc. Kathleen Roat

Rene Murray - Prudential Florida

Crawford Tire Service Gary Crawford

Lynn Walker Wright, P.A. Lynn Walker Wright

Saving Young Hearts, Inc. Martha Lopez-Anderson

Cruise Holidays Pamela Jarvis

Macali Eye Clinic Neil Macali

Spring Lake Elementary Angela Murphy-Osborne

Don Mealey Chevrolet John Fletcher

McKey Crossing, LLC Phillip Marshall

Dr. Phillips High School Gene Trochinski

MetroWest Golf Club Steve Schaller

Sysco Food Services of Central Florida, Inc. Greg Rhodes

First Southern Bank Rodney Jolley Community Trustee

Ocoee Business Park William Brown

Florida Hospital Kimberly Hudson Community Trustee Henry Nehrling Society Angela Withers

Chick-fil-A at Winter Garden Jeane Boast

Hope Charter School/ Legacy High Crystal Yoakum

City of Orlando Buddy Dyer

Island One Resorts Gina Schwiegerath

Ocoee High School Bill Floyd Ocoee Lion’s Foundation, Inc. Bob Godek On-Purpose Partners, LLC Mary Tomlinson Orange County School Board Member Vicky Bell Pacific Global Investment Mgmt. Joseph Worsham

Valencia College Sanford Shugart Vizcaya Lakes Apartments Sheena Vargas Windsor Realty Group, Inc. Lisa Bennett Woman’s Club Of Ocoee, Inc. Teresa Lemons


The Beauty & Fashion Issue May 2012

Visit the Chamber homepage to view Walt Disney World Company this month’s Trustee Spotlight.

Special Advertising Rates Available

Reach more than 23,000 affluent households in Windermere, Dr. Phillips & MetroWest For advertising information

Please join us for an Orlando Health community breakfast in partnership with the West Orange Chamber of Commerce Keynote Speaker

Sherrie Sitarik

President and CEO, Orlando Health

Thursday, April 12 at 7:30 am St. Pauls Presbyterian Church Family Life Center, Building 500 1450 Citrus Oaks Avenue Gotha, Florida Please RSVP to 321.843.4525 or

CALL TODAY 407.649.3040 ext. 135 c e n t r a l

f l o r i d a ’s

Most Deserving Mom Make-over c o n t e s t

Send us your photo today! Deadline for entries: March 30 Online voting: April 1-9 Now accepting submissions online at

The May issue will also feature a special section on beauty professionals in Southwest Orlando!

APOLOGY IN BUSINESS Submitted by Kiki Grossman The February Hot Topic was sponsored by the Valladares Law Firm and presented by Grossman & Grossman P.A., Attorneys at Law. Kiki and A.J. Grossman spoke on the topic of Apology in Business. The Grossman’s gave attendees information about the essential components of a good apology, apology statutes and examples of businesses who have instituted apology policies with great results. At the end of the presentation, those present were offered an opportunity to write their own apology based on a “fact pattern” or story written by the Grossman’s. AN APOLOGY OPPORTUNITY Luke invited one of his close friends, Michael, to his wedding with his fiancé, Summer. Because the wedding was going to be small, Luke thoughtfully selected the potential attendees. Each person he invited was an important part of his life. Michael confirmed that he would be there to celebrate the couple’s special day. On the day of the wedding, Michael did not show up. Michael has not sent a card or gift to his good friend since. In fact, Michael has been lying low since missing the wedding and has not communicated with Luke at all. Luke and Summer had a morning wedding with a lunch reception. Michael not only slept through the start time for the wedding, but also planned a lunch date for that day, forgetting his good friend’s special event. He feels bad, but is afraid that Luke will be angry. Luke is feeling resentful because there were other people he wanted to invite but didn’t because of the limited numbers who could attend. Luke is also feeling betrayed because Michael let him down. You are Michael. Please apologize to Luke. Use the recommended “Five Dimensions of Effective Apology” from Effective Apology: Mending Fences, Building Bridges, and Restoring Trust by John Kador (Take the Apology Quotient quiz online at www. • RECOGNITION - Acknowledge the offending behavior in specific detail making sure you know what you are apologizing for, what social norm you violated, and the impact on the victim. • RESPONSIBILITY - Take special care to accept full responsibility for your own precise role in what happened and don’t try to “spin” what happened or make excuses. • REMORSE - Express feelings of guilt, distress, or shame. “I am sorry” are three powerful words. • RESTITUTION - Make a practical attempt to restore the relationship to what it was before the offense. Victims look for the restitution dimension of the apology to satisfy three requirements: 1. To be made whole, insofar as that is possible; 2. To see the offender make a sacrifice; 3. To see a sense of the offender’s commitment to the relationship. • REPETITION - Remember that for many, the thought of being re-victimized is unbearable. This is your opportunity to promise not to repeat the offending behavior. This is often a stumbling block to apology as it requires a genuine change in the offender.

FEBRUARY BUSINESS AFTER HOURS Guests at the WOCC February Business After Hours enjoyed an assortment of delicious Florida grown foods along with healthy grilled foods and complimentary beverages provided by BAH Sponsor Oakland Park recently. Attendees had fun playing a trivia style networking game at the event and were lucky to be among the first people to tour one of the newly completed Certified Green decorated, furnished Model Homes inside Oakland Park. Representing two of the builders in the Oakland Park community were Sherri Weyandt of David Weekley Homes and Pete Valdez of Ashton Woods Homes with Bob Hennen, Vice President of Sales and Marketing for Castle Cooke, developer of Oakland Park and Stina D’Uva, President of the West Orange Chamber. Photo courtesy of Portraits by LaVerne

Beverly Hills Jewelers recently opened a new location at 12348 W. Colonial Drive in Winter Garden. They offer quality jewelry and services that include buying, selling and trading art, antiques, memorabilia, coins, stamps and the occasional classic car or motorcycle. In addition, they offer short term pawn loans on quality merchandise at competitive rates. Photo courtesy of Portraits by LaVerne

LEADERSHIP WEST ORANGE The West Orange Trail Blazers, the 2011-2012 Leadership West Orange Group, sponsored by Florida Hospital, participated in their 6th session which focused on Media in Central Florida. The class heard a presentation from Grant Heston of WUCF, visited the West Orange Times, Cox Radio/Media Group, WESH TV 2 and Thoughts. com. Pictured: Gary Shif, Becky Williams, Jeff Sedloff, Andrea Vaughn, Jeff Alexander, Katrinka VanDeventer, Keith Bradford, Chris Sapp, Susan Jackson, Todd Houke, Michael Mueller, Jeff Zaharis, Jeanne Fravel, Neil Asma, Lisa Willis, George Speigner, Arden Griffith, CeCe Rivers, Jill Hill, Lynette Reynolds and staff from

The award winning Downtown Winter Garden restaurant, The Chef’s Table, has added an additional Dining Room with a full bar. The new Tasting Room features tapas and craft cocktails. Next time you’re in the area, stop by 99 W. Plant Street and check out everything they have to offer! Photo courtesy of WOCC LEADERSHIP WEST ORANGE ALUMNI A group of Leadership West Orange Alumni participated in the Orange County Supervisor of Elections Adopt a Precinct program for the Preferential Presidential Primary that occurred on January 31st. The Alumni staffed Precinct #108 and instead of receiving payment for their work, the group donated the funds to S.T.A.R.S. of West Orange and Women in the Arts. For more information about Leadership West Orange, please contact Krista Carter at the West Orange Chamber at 407-656-1304 ext. 6. Pictured: Krista Carter, West Orange Chamber; Pat Gleason, Joe Hembrooke, S.T.A.R.S. of West Orange; Maria Guerrero, Women In The Arts, Inc.; Claire Ertle, BankFIRST and Jim Densmore, Parkland International Realty.

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2012 Supporting Trustees

Alarie Design Associates Apple Air Conditioning & Heating, Inc. Benjamin Franklin Plumbing, LLC Boyd Development Corporation Comerica Bank GrayRobinson, P.A. June Engineering Kelly’s Foods, Inc. Manheim Orlando Publix Rural/Metro Ambulance of Central Florida SeaWorld Orlando Sines Blakeslee Madyda, P.A. Certified Public Accountants, P.A. South Milhausen, P.A. Technology Solutions of America The West Orange Times Universal Orlando West Orange Orthopaedics & Sports Medicine, P.A. Winter Garden Village at Fowler Groves


MARCH Thursday, March 15th Chamber Connection – New Member Orientation Sponsored by Strombeck Consulting, CPA’s West Orange Chamber of Commerce 12184 West Colonial Dr. Winter Garden 3:30pm – 4:30pm FREE to current WOCC members Business After Hours Sponsored by West Orange Country Club & Mercedes Benz of South Orlando Hosted by West Orange Country Club 3300 West Orange Country Club Dr. Winter Garden 5:30pm – 7:00pm Advance RSVP WITH Advance Payment Rate: $5.00 All Payments Accepted at the Door: $10.00 Wednesday, March 21st Navigate Your Way to Success Seminar Professional Presence, Smart Hiring, & Protecting Your Assets Presented by Barbara Bergstrom, Peggy Isaacson, Tony Moreno Sponsored by Best Cleaners, Murphy Business Brokers – Orlando and Strombeck Consulting, CPA’S Family Life Center at St. Pauls Presbyterian Church 1450 Citrus Oaks Ave. Gotha 7:30am – 8:00am Registration, Networking and Hot Breakfast Buffet 8:00am – 11:30am Seminar Chamber Member Earned Rate: $10.00 Non Member Rate: $20.00

Thursday, April 5th Best Fest “The Taste of West Orange” Presented by Health Central and Orlando Health Winter Garden Village at Fowler Groves (in the Bealls parking lot) 3385 Daniels Rd. Winter Garden, 34787 5:00pm – 8:30pm General Admission: $31.00 in advance, $41.00 at the door V.I.P. Admission: $46.00 Thursday, April 12th Lead and Feed Casa Vallarta 1595 E Silver Star Rd. Ocoee, FL 34761 12:00pm – 1:30pm $13.00 includes lunch, drink, tax and tip Thursday, April 19th Lunch and Learn: “How Can the Small Business Development Center Help Me?” Presented by Hal Thayer, Small Business Development Center Sponsored by YOUR BUSINESS COULD BE FEATURED HERE IF YOU SPONSOR THIS PROGRAM West Orange Chamber of Commerce 12184 West Colonial Dr. Winter Garden 11:30am – 1:00pm Light lunch provided FREE to current WOCC members Thursday, April 19th Chamber Connection – New Member Orientation Sponsored by DRB Benefits Group West Orange Chamber of Commerce 12184 West Colonial Dr. Winter Garden 3:30pm – 4:30pm FREE to current WOCC members Wednesday, April 25th Power Networking Sponsored by the Courtyard by Marriott 10971 West Colonial Dr. Ocoee, FL 34761 8:00am – 9:00am Free to current WOCC Members By RSVP only to

To register and pay online or for more info on these events, please visit our Web site at

Find out if your business can qualify to receive 4 months of FREE ads in The Ultimate Savings Magazine! Visit the Chamber homepage to view this and other HOT DEALS!

West Orange Chamber of Commerce 12184 W. Colonial Drive . Winter Garden, FL 34787 Ph: (407) 656-1304 . Fax: (407) 656-0224 Web site:

March 2012 Newsletter  

WOCC March Newsletter

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