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A NEW BREED OF REALTORS REDEFINING THE REAL ESTATE EXPERIENCE At LUXE Properties, we take pride in building relationships based on the premise and understanding that each client is unique, along with their respective properties. We aim to delight and surprise our clients, deliver exceptional service and exceed expectations throughout the transaction. Our company utilizes the latest technology to stay abreast of market trends and deliver innovative solutions for our LUXE clients. The LUXE Properties team seeks to partner with you every step of the way. So, whether you are buying, selling, or considering real estate in South Florida, LUXE Properties is here to make your LUXE real estate experience

your best move yet.


Utilizing our 90-day strategy along pricing with our in-house appraisal services, LUXE agents ensure your home is properly valued to garner maximum exposure in the marketplace. Our pricing approach together with our tailored marketing program increases demand resulting in a sales price for higher our listings.

KEY OBJECTIVES WHEN LISTING YOUR HOME

IN THE SHORTEST AMOUNT OF TIME

FOR THE HIGHEST POSSIBLE PRICE

WITH THE LEAST HASSLE

The ability to advise on market timing is one of LUXE’s competitive advantages. Our custom marketing program is consistent and predictable giving us a number of reliable metrics that can help identify how long it will take each listing to sell. The majority of the homes sold with LUXE in 2017 closed in 90 days or less.

Once you list with LUXE, you can sit back and relax. Our specialized departments cover all aspects of the home sale process from marketing your home all the way up to closing. Our company has a “let us handle that for you” approach to the sale. We’ve redefined our process so precisely that nothing falls through the cracks.


The LUXE Properties team has unparalleled history with successful home sales in the Greater Miami area. We have sold nearly 1,650 homes on average within less than 90 days. Our

team delivers exceptional results.


TAILORED LISTING EXPOSURE STRATEGY Our specialized agents and marketing team work together to ensure your home is properly positioned in the marketplace for maximum exposure, both digitally and in print. Each property listing is marketed using the personalized materials below: • Personalized website of home listing • Professional HD Videos • Professional HD Photography • Professional Drone Videography • Custom reporting on specific buyer profiles for each listing • Direct Mail Marketing to targeted demographics • Email Campaigns to targeted demographics • PPC Google campaign to targeted demographics • Targeted advertising in China, South America and Europe • Targeted Social Media Advertising • Syndication to over 100 online portals • Premium placement on all major real estate portals including Zillow, Trulia & Realtor.com • International MLS Marketing • Print advertisements in local newspaper and magazines • Broker’s Open • Bi-weekly Open Houses • Signage including web domain riders Our marketing will maximize interest through our personalized campaigns created exclusively for your home, which will assist in achieving the greatest results.


• • • • •

Signage is placed Photography & video session Home is listed on MLS + International MLS Personalized website created for home Make sure listing syndicated to all sites

WEEK 3

• • • • •

Email blast campaign Virtual tour posted on Youtube and shared Blog post with Facebook sponsored ad Additional Social Media Posts Open House (if applicable)

WEEK 5

• Open houses • Targeted email campaign to area’s owners • Brokers’ open for select agents who specialize in the area • Begin preparing direct mail piece

WEEK 1

WEEK 7

WEEK 9

• • • •

Direct mail is sent Personal outreach to other agents Open houses Continually monitor social media posts, blog posts and websites for potential buyers

• • • • •

Open Houses Monitor PPC for listing Review analytics for Facebook Sponsored Ad Revise website and social media postings Review with client to make adjustments if needed


PROFESSIONAL PHOTOGRAPHY LUXE listings receive the luxury treatment from beginning to end. It is proven that listings with professional real estate photographs sell 32% and at a higher price. All homes listed with LUXE include faster professional photography along with staging recommendations from our agents. These stunning high quality images of the interior/exterior of your property will be the cornerstone of our marketing materials, inviting homebuyers to want to see more of your home. PROFESSIONAL VIDEOGRAPHY continuously seek to maximize awareness of your home, we have As we incorporated virtual tours for the buyer on the go or international buyers. YouTube has rapidly become the number one online video site making our channel the perfect online video destination for limitless exposure of the properties represented by our team. With video being 53% more likely to generate a first-page Google ranking, we optimize each tour towards its target market based on location and demographics. OPTIONAL DRONE VIDEOGRAPHY Through the use of drone footage combined with high-definition videography, we are able to create stunning aerial tours for each of our exclusive listings. Our drone videography offers panoramic views of a property to showcase its exterior amenities such as pools, the footprint of the home and surrounding areas of interest.


Our clients benefit from property exposure through shared listing syndication on a carefully chosen list of top real estate websites worldwide. Researching potential buyer’s lifestyle, specific demographics and desired neighborhood websites where potential buyers frequently gather real estate information when looking for a home aided in choosing these distinct portals. All our syndication portals display your home with: • Mobile Optimization • Daily Updates • Property Videos/Virtual Tours • Local Information on Area • Property Information In addition to listing syndication, custom reporting will be provided for every channel to show how much exposure each listing is receiving from each online portal. Targeted display ads and premium placement will be featured when possible on each of these online channels to ensure maximum exposure for our home listings. Custom reporting includes: • Listing Views • Search List Views • Property Details Views • Mobile/Desktop Views • Saved Searches


Pushing for unparalleled exposure for every LUXE Property client, each home listed with LUXE Properties receives a personalized website. Complete with its own unique domain of your street address, this site will also be syndicated to more than 30 major property search portals such as Zillow, Trulia and Realtor.com. This link, while highlighting a property’s best features, allows us to showcase the home with ease. The exclusive domain will provide a personalized site that does not feature any other competitive homes. These striking sites include all of the most important marketing features of your home and the latest online capabilities including: Features • Property Details • Schools in Area • Video and Photo Showcase • Map Capabilities • Custom Domain • Search Engine Optimization • Lead Capture Tools • Mobile Optimization This powerful online marketing tool impresses buyers and when advertised in print or online, gets interested buyers to the information they seek instantly.


Having a strong online presence has widely become one of the most important tools in real estate, with 90% of buyers starting their home search LUXE Properties is committed to maintaining a powerful online online. presence fueled by engagement and up-to-date information on trends in the marketplace through our various proprietary websites as well as our social media outlets. www.LUXEknows.com Our principal website features various content, from our exclusive listings to agent profiles and our blog posts. Here you can access our agent’s biographies, get in contact with any member of our team, and browse the MLS. We utilize our blog to showcase our latest listings, which are shared to various social media and online outlets. Many of our home listings are shared over 200 times throughout the web. www.allmiamihousesforsale.com Our fully integrated MLS portal allows any user to receive a personalized response quickly via phone or email from one of our professional agents, be notified of new properties that match the user’s preferences, have the ability favorites and searches for easier access, request showings or more to save information on any listing and subscribe to customized property alerts. All LUXE listings are featured on this site and marketed using exclusive Pay-Per-Click campaigns. www.LUXEcre.com Our commercial website allows consumers to search commercial listings and properties on the market including a database of all off-market commercial properties in South Florida. Our commercial LUXE listings are all featured on this site, which are shared and marketed to over 100 outlets. Users can also conduct a property search by area, search available buildings and get in contact with one of our commercial agents for any assistance.


DIRECT MAIL MARKETING a home is listed with LUXE Properties, our in-house marketing Once specialists get to work on designing a personalized marketing piece announcing the sale of your property. Targeted direct mail has a 495% increased response rate compared to traditional print direct mail. Through a comprehensive analysis of neighborhood homes sales and specific demographics, our marketers are able to identify the profile of a property’s most probable purchaser. In addition to targeted direct mail, we also focus on your surrounding neighborhood to reach the biggest endorsers for the area, your neighbors. Your neighbors may friends and families have who desire to live nearby. LUXURY BROCHURES Each LUXE listing receives a personalized luxury brochure placed in the home for any broker’s open, showings or open houses. These luxury brochures include high-quality images of the home and a list of features and amenities. These brochures ensure your home is memorable and at the forefront as buyers enter and leave. They aid buyers and their agents overcome most objections and questions before even leaving the home. FLOOR PLANS LUXE Properties offers customized floor plan services to effectively engage buyer’s interest in your property. When just viewing real estate photos online, it can be difficult for buyers to see how the home’s layout flows. Floor plans help display where rooms are located in context to one another and provide an idea of important details, such as the way the space is oriented.


Social media influence has continuously become one of our greatest assets. Whether it is through promotion of our newest listings or interaction with our followers, our connection to social media elicits another outlet of promotion for all properties listed with LUXE. increasingly become one of our greatest tools to market not only It has our exclusive listings but also our closings, referrals, and testimonials to gain an engaged following. LUXE PROPERTIES STATS • 30,000+ followers across Twitter, LinkedIn, and Instagram • 9,000+ Views on Youtube channel • 3,000+ Likes on Facebook; 10,000+ users reached a steadily growing following on all our social media channels, With Facebook Sponsored Ads add another dimension to our reach. Our Facebook Ads are highly targeted to attract the most qualified buyers interested parties. and app.luxeknows.com/luxe/ - Available for Apple + Android @luxepropertiesmia LUXE Properties, LLC. @luxepropertiesmia;@luxeftlauderdale; @luxekendall @luxeproperties linkedin.com/company/luxe-properties-llc pinterest.com/luxeproperties youtube.com/c/LUXEProperties


BROKER’S OPEN The LUXE Properties team will host a broker’s open event for select agents who specialize in the area. This will bring cooperating agents and firms together, condensing some of the showing activity into a set timeframe. These events allow us to receive immediate authentic feedback on the home, its price and its competitive qualities when compared to the other on the market. Our broker’s open events are marketed through the homes following avenues: • Invite prequalified brokers and agents specializing in neighborhood • Coordinate with other firms to schedule in sequence for maximum exposure in neighborhood • Coordinate with title firms and lenders to expand potential reach OPEN HOUSES Public open houses will also be hosted on various weekends in order to ensure we are attracting buyers via every possible avenue. In a study by the National Association of Realtors, 45% of buyers attended open houses as a source of information. The more exposure, the better and this will continually increase the velocity of the sale of your property. Our open houses are marketed through the following avenues: • Personalized email marketing campaigns to contact database • Posting dates and times on the MLS, Zillow, Trulia, Realtor.com and other syndication portals • Creative out-of-the-box methods to attract potential buyers such as food trucks, open house flags and balloons


Satisfying the client is the minimum goal for staying in business. We constantly tweak and embrace change in order to improve our systems, processes and services to go beyond the expected. Here are just a few our wonderful clients showing some client love!

“I thank the whole organization for their professionalism in doing business, and wish you the very best of success for the years to come! Keep up the GREAT WORK!” “I am very happy with the results obtained. Definitely I would recommend LUXE Properties to my friends, and family!” “LUXE realtors are truly committed to selling/leasing your property; they are passionate about finding solutions and display throughout the journey utmost ethical behavior in all of their transactions. With LUXE on your side, you know that your home is in great hands which takes the worry off the customer making the process stress free.”


Coral Gables | Kendall | Hollywood | Orlando www.luxeknows.com

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